Crest Review

[Brazilian Villain]

Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.

If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:

Simple, and shit.

You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.

[Rory]

I now regret taking the piss out of Leeds when they fucked theirs up.

To be fair, nothing will ever out-shit this

[edgysatsuma89]

I now regret taking the piss out of Leeds when they fucked theirs up.

To be fair, nothing will ever out-shit this

Never won't be incredible.

[Nelly]

That's my favourite badge after all of ours lol

[Brazilian Villain]

Purslow and the badge choices was very much driven by CP. He was directly informed by some very senior industry people that the options they were considering were “outdated” “didn’t translate to all media” and how internally it’s not been popular. But CP carried on anyway.

The pause is reflection time now to really review how we look long term. Changing everything over comes at a HUGE cost.

Well, the option we finished up with (whether CP driven or not) was the best Villa badge in my lifetime (notwithstanding the lion's direction/star debate).

It's all very well saying it's 'outdated' but the Scab 6 seem to be doing okay with their "old-fashioned" badges. Some reflection is understandable but my fear is that the new one will be shelved for something more 'modern' but shit, much like Juve's dreadful update.

[London Villan]

Instead of the marketing babble, they’d have been better off being honest. “In light of the commercial management changes we are reviewing the rebrand to ensure it’s fit for purpose.”

[Ads]

If Heck and everybody else thought Purslow's badge was poor branding, then you don't reinforce failure.

[pauliewalnuts]

If Heck and everybody else thought Purslow's badge was poor branding, then you don't reinforce failure.

Because what they've opted to do - throw some bullshit about 1982 in - isn't reinforcing failure?

Really badly handled clusterfuck.

[algy]

If Heck and everybody else thought Purslow's badge was poor branding, then you don't reinforce failure.

Because what they've opted to do - throw some bullshit about 1982 in - isn't reinforcing failure?

Really badly handled clusterfuck.

Sounds like with manufacturing lead times we didn't have any option but to go with it for the Castore gear.

[edgysatsuma89]

If Heck and everybody else thought Purslow's badge was poor branding, then you don't reinforce failure.

Because what they've opted to do - throw some bullshit about 1982 in - isn't reinforcing failure?

Really badly handled clusterfuck.

That's the problem I have with it, it's taking us for fools.

Although saying that, what could they have said to us that we wouldn't think was a bit of a pisstake? The moment they decide to pause it then I guess it was never going to 'look good'.

[PeterWithesShin]

Last thing they should have done with Purslow before he left was post a video of him in the shower and then claimed the whole badge thing was a dream.

[Steve67]

Last thing they should have done with Purslow before he left was post a video of him in the shower and then claimed the whole badge thing was a dream.

You've lost many of our younger viewers there Mr Shin ha ha.

[pablo_picasso]

Instead of the marketing babble, they’d have been better off being honest. “In light of the commercial management changes we are reviewing the rebrand to ensure it’s fit for purpose.”

This.

I would still have been disappointed as I like the circle crest, but at least it would have been honest.

Respect to 82, my arse..

[Des Little]

This reminds me of the time back in the late 90s (I think?) when we had the striped badge, and the lion was changed to what looked like a seahorse. Also spare a thought for anyone who has gone early with the new badge tattoo…

[PaulTheVillan]

I'm out of  touch..

So what's the latest with the crest/badge and all that?