Heroes & Villains, the Aston Villa fanzine
Heroes & Villains => Heroes Discussion => Topic started by: Legion on June 24, 2022, 10:06:29 AM
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It's a badge...
https://www.avfc.co.uk/news/2022/june/24/aston-villa-club-crest-review/
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Interesting. I've signed up to input. Not quite sure what I want now though. The obvious answer is just go back to the 80's round badge, but I do like the idea of just a stand alone lion on the shirt.
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Interesting. I've signed up to input. Not quite sure what I want now though. The obvious answer is just go back to the 80's round badge, but I do like the idea of just a stand alone lion on the shirt.
I think going simpler could be great. Just a rampant lion would look smart. I hate over-complicated ones, like all them scroll things on Man Us. You don’t need them.
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Just a rampant lion would look smart.
I could warm to that idea.
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Someone posted up a rather decent modern take on the round badge the other week - can't remember whom or where but I'd be keen on something like it. No star, though.
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Round for me.
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Two sides to this...
The round badge is synonymous with our most successful period in living memory.
But - (controversial bit) it was only in use for less than 30 years of our almost 150 year history.
The current fashion for very minimalist crests, with Aston Villa forming part of it is where we'll end up I think.
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Personally, I want the owner to just design it himself. Preferably using MS Paint.
If he could then tattoo it onto his body to show how much he cares, then we're all good.
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Personally, I want the owner to just design it himself. Preferably using MS Paint.
If he could then tattoo it onto his body to show how much he cares, then we're all good.
;D this is the Villa way.
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I want Risso's creation. Or the hula-hooping bear.
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Interesting. I've signed up to input. Not quite sure what I want now though. The obvious answer is just go back to the 80's round badge, but I do like the idea of just a stand alone lion on the shirt.
Agree, a stand alone rampant lion would be brilliant
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Two sides to this...
The round badge is synonymous with our most successful period in living memory.
Not if it's round.
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A simple design that is round, with a rampent Lion, and 'Aston Villa' rather than 'AVFC'.
Happy to knock something up by lunchtime and very reasonable on fees. UTV
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Rampant lion, Aston above Villa below, all in 1 colour. Have the colour change to fit with the shirt colour.
If they want to put a star in it then that's fine but not placed so it's like a cat toy that the lion is pawing at.
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We are a Scottish club, we should have a Lion Rampant not the overweight pussycat on the current badge. Make it claret as yellow is too insipid. Bring back round badge and make sure it actually says "ASTON VILLA" on it. Also don't bother putting "Prepared" on it as it is a crap motto and quite "Rangers"-y. Ta.
Also, in keeping with our Scottish heritage, only supporters of Scottish ancestry should be involved in the decision-making process. As Brexit proved, you can't trust English people on vital issues such as this.
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The Round Badge isn't just synonymous with our most successful few years, it's also a genuinely classy piece of design. Adding a star above the lion, I can take or leave. The stand-alone lion is too "polo-shirt" for me.
I want Risso's creation. Or the hula-hooping bear.
Hippo!
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I think we all have an emotional attachment to whatever badge was in place when we became fans. For me, it's the round early 80s version, and I'd love to see that come back. But I also recognise that trends change, and the whole 'minimalist' thing seems to be what people go for these days, so it's very unlikely.
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I loved the 60's shield design that was also on top of the stand personally....
UTV
The Doc
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Personally, I want the owner to just design it himself. Preferably using MS Paint.
If he could then tattoo it onto his body to show how much he cares, then we're all good.
Exactly what I was going to say.
I think the FAQs on the OS could have been more honest:
"What’s wrong with the current crest?"
"It's shit. It looks shit, you think it's shit, we think it's shit. It was designed by that fucking moron Randy Lerner and having spent getting on for a billion quid on the club we think we should probably get something a bit more professional looking."
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The Round Badge isn't just synonymous with our most successful few years, it's also a genuinely classy piece of design. Adding a star above the lion, I can take or leave. The stand-alone lion is too "polo-shirt" for me.
I want Risso's creation. Or the hula-hooping bear.
Hippo!
Oops! Yes.
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1980's round badge for me!
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Stick with what we've got and get rid of the star.
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Leaving aside feelings about the actual teams, of the this season's Premier League badges, I think the Spurs one is the best. It's nice and simple, but quite stylish and recognisable. I also like the simplicity of the Wolves one.
(https://i.ibb.co/DD2vBfw/Screenshot-2022-06-24-at-11-35-22.png) (https://ibb.co/DD2vBfw)
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Leaving aside feelings about the actual teams, of the this season's Premier League badges, I think the Spurs one is the best. It's nice and simple, but quite stylish and recognisable. I also like the simplicity of the Wolves one.
I missed Olbiyun's late promotion run. ;)
Spurs isn't bad but Sheff Utd, Man Citeh then Chelsea are the best 3 for me. Not keen on Fulham's or the Wolves badge.
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We are a Scottish club, we should have a Lion Rampant not the overweight pussycat on the current badge. Make it claret as yellow is too insipid. Bring back round badge and make sure it actually says "ASTON VILLA" on it. Also don't bother putting "Prepared" on it as it is a crap motto and quite "Rangers"-y. Ta.
Also, in keeping with our Scottish heritage, only supporters of Scottish ancestry should be involved in the decision-making process. As Brexit proved, you can't trust English people on vital issues such as this.
Well you can't trust 51% of English people :). How many Scots want independence?
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Leaving aside feelings about the actual teams, of the this season's Premier League badges, I think the Spurs one is the best. It's nice and simple, but quite stylish and recognisable. I also like the simplicity of the Wolves one.
(https://i.ibb.co/DD2vBfw/Screenshot-2022-06-24-at-11-35-22.png) (https://ibb.co/DD2vBfw)
I don't like the "simplicity" of them at all. As someone else said, that looks like a polo shirt. I want it to say "ASTON VILLA" on it. We have the most beautiful name in football and should be showing it off.
Sheffield United is the best badge in the image you quoted.
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Also, in keeping with our Scottish heritage, only supporters of Scottish ancestry should be involved in the decision-making process. As Brexit proved, you can't trust English people on vital issues such as this.
Well you can't trust 51% of English people :). How many Scots want independence?
I too am surprised to see CDBF extolling the decision making abilities of those with Scottish ancestry. https://en.wikipedia.org/wiki/Donald_Trump
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Say what you like about Trump, he's never spoken out against the round badge.
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Surely if we go too Scottish, a rival club will ask to borrow our badge, cut its head off, replace it with one of their own and then stay in control of it for half a millennium! :P
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Hate the club but I think Chelsea has been the strongest re-branding of their badge. They've also gone from using their initials to the full name and having something close to a rampant lion too.
Never seen the first 3 before.
(https://i.ibb.co/M1kKMRL/510103163982890525-1400803033.jpg) (https://ibb.co/M1kKMRL)
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Say what you like about Trump, he's never spoken out against the round badge.
Quite the contrary, he said it was terrific, the most terrific.
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Pole-dancing lions do come across as a bit rampant, I agree.
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Said for a long time that clubs shouldn't be allowed to change their name, badge or nickname. This is particularly the case with Chelsea, who should be required to be called 'The Pensioners' and wear that badge with an old dude on it.
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A few years back when we had Nike, they did a stand alone lion on a polo shirt and it looked quite good.
I think that is the way the current trend is going, Spurs cockerel, Liverpool liverbird, West Hams hammers have all been simplified recently.
Brighton is a good example of a simple round badge with a distinctive emblem, and just the club name.
I can see a few clubs going down the same minimalist route, Crystal Palace, Arsenal, Leicester would all benefit from having their badges/crest simplified.
Southamptons has to be the worst.
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Will the MS Paint lion be removed from the mosaics ?
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I suppose there will be some sort of league regulation that stops us having "Fuck the fuckers" on the badge.
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A few years back when we had Nike, they did a stand alone lion on a polo shirt and it looked quite good.
I think that is the way the current trend is going, Spurs cockerel, Liverpool liverbird, West Hams hammers have all been simplified recently.
Brighton is a good example of a simple round badge with a distinctive emblem, and just the club name.
I can see a few clubs going down the same minimalist route, Crystal Palace, Arsenal, Leicester would all benefit from having their badges/crest simplified.
Southamptons has to be the worst.
Just no. It isn't a polo shirt. Also, a lion isn't as specific to Villa as say, some hammers or a fox are to West Ham or Leicester.
It has to have "ASTON VILLA" written on it.
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A few years back when we had Nike, they did a stand alone lion on a polo shirt and it looked quite good.
I think that is the way the current trend is going, Spurs cockerel, Liverpool liverbird, West Hams hammers have all been simplified recently.
Brighton is a good example of a simple round badge with a distinctive emblem, and just the club name.
I can see a few clubs going down the same minimalist route, Crystal Palace, Arsenal, Leicester would all benefit from having their badges/crest simplified.
Southamptons has to be the worst.
Arsenal had/have a standalone cannon on their away shirt and it does look good.
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I don't mind the way Liverpool blend a traditional crest with a modern shirt badge. We could do the same with a nice round crest as the club logo and the stand alone Lion on the shirt. Although that would be a bit like copying their homework.
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As a quick point on the simpler designs the big advantage of a badge like spurs is that it works well everywhere. One of the requirements here is that the current badge looks particularly shit online and even more particularly as a favicon (the image that appears in the tab on your browser). By making it simple you can have a consistent image across all media (not exactly the same, but following the same design) both on and off line, which will be one of the things the marketing people will be looking at here.
If we go for a round badge (and I'm ok with it if we do, I just prefer the borderless idea) then I wouldn't want all the clutter that you see on things like the Chelsea badge (with the footballs and flowers). Generally I like the more stylised ones where they're in a frame, so Arsenal for example is very good.
Most important for me is that it doesn't have any writing other than Aston Villa, FC and Football Club can get in the bin, mottos can fuck right off and the biggest crime of the lot is West Ham having fucking London on there, wankers.
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Yes, London on there is a tacky, tin-pot, tourist-trap move. Reminds me of a club changing their name to a city they have no claim to represent.
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I don't mind the way Liverpool blend a traditional crest with a modern shirt badge. We could do the same with a nice round crest as the club logo and the stand alone Lion on the shirt. Although that would be a bit like copying their homework.
I'm fine with that idea but don't like the Liverpool crest, it's bit busy for me. If we did that and had a simpler 'lion only' design on the shirt I don't think other fans would make the connection that we were copying Liverpool.
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Lion only would be shit. "ASTON VILLA" or fuck off.
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As ever, CDBF being a bit wishy-washy with his opinions. ;)
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I agree with CD, I'm all for removing the frame but the shirt should always have Aston Villa on it.
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The worst one by far is that West Ham 'London' one, just awful, I'd hate us to have something that cringemakingly shit.
My preference is for a round badge. Our current one is pretty shit. Whoever designed it clearly has no idea of even the basics of typography.
I note that the page on the OS where they announce the consultation has a pic from Rotterdam, round badge obviously on show.
Wonder if that is an attempt at subconscious marketing.
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So very much like the Liverpool shirt, but with our full name?
I think we've sorted it folks, shall we go to the pub for the rest of the day?
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Leaving aside feelings about the actual teams, of the this season's Premier League badges, I think the Spurs one is the best. It's nice and simple, but quite stylish and recognisable. I also like the simplicity of the Wolves one.
(https://i.ibb.co/DD2vBfw/Screenshot-2022-06-24-at-11-35-22.png) (https://ibb.co/DD2vBfw)
I don't like the "simplicity" of them at all. As someone else said, that looks like a polo shirt. I want it to say "ASTON VILLA" on it. We have the most beautiful name in football and should be showing it off.
Sheffield United is the best badge in the image you quoted.
The Spurs badge says "Tottenham Hotspur" on it. Simple design element, full name of the club, sorted.
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I note that the page on the OS where they announce the consultation has a pic from Rotterdam, round badge obviously on show.
Wonder if that is an attempt at subconscious marketing.
The comments in the "What changes will be explored" section point towards that as well.
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Leaving aside feelings about the actual teams, of the this season's Premier League badges, I think the Spurs one is the best. It's nice and simple, but quite stylish and recognisable. I also like the simplicity of the Wolves one.
(https://i.ibb.co/DD2vBfw/Screenshot-2022-06-24-at-11-35-22.png) (https://ibb.co/DD2vBfw)
I don't like the "simplicity" of them at all. As someone else said, that looks like a polo shirt. I want it to say "ASTON VILLA" on it. We have the most beautiful name in football and should be showing it off.
Sheffield United is the best badge in the image you quoted.
The Spurs badge says "Tottenham Hotspur" on it. Simple design element, full name of the club, sorted.
Yeah, fine for a polo shirt.
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I don't like the "simplicity" of them at all. As someone else said, that looks like a polo shirt. I want it to say "ASTON VILLA" on it. We have the most beautiful name in football and should be showing it off.
The Spurs badge says "Tottenham Hotspur" on it. Simple design element, full name of the club, sorted.
Not everyone has the electron microscope required to read it though.
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At least they have listened.
I am sure I am not the only one who has complained about the Badge.
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The worst one by far is that West Ham 'London' one, just awful, I'd hate us to have something that cringemakingly shit.
I've just checked that, fucking hell. Proper cringe shit that, as well as that crossed arms thing their fans do to the cameras when they've scored. Cringe fanbase in a shit stadium.
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(http://the-limpets.de/other_stuff/Villa_Hippo.jpg)
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Winner.
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(https://i.ibb.co/2dRQGxT/photo-229.jpg) (https://imgbb.com/)
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(https://i.ibb.co/x1j8Xk7/Villa-Hippo-Wallpaper.jpg) (https://ibb.co/x1j8Xk7)
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😄
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(https://i.ibb.co/x1j8Xk7/Villa-Hippo-Wallpaper.jpg) (https://ibb.co/x1j8Xk7)
New motto "Hungry for Success"?
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Someone on Twitter has posted this:
(https://pbs.twimg.com/media/FWAlYZ0WYAEQJo9?format=jpg&name=medium)
I don't like the 1874 and Football Club bits on there and I'd move (or remove) the star and give the lions some claws but it's going in the right direction.
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Keep it simple. The badge on the top of the Holte or the one we won the European Cup in. Let’s not overthink this. Star or no star nobody can take away that we won the greatest club trophy in Europe.
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Remove 1874 and Football Club. Sharpen the lions claws. Put the star underneath the circle.
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Finally happening! Get rid of the star for starters.
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Remove 1874 and Football Club. Sharpen the lions claws. Put the star underneath the circle.
Yes, remove the year. We don’t need to prove our place in football history, we’re the Villa. The lion needs to look aggressive.
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Someone on Twitter has posted this:
(https://pbs.twimg.com/media/FWAlYZ0WYAEQJo9?format=jpg&name=medium)
I don't like the 1874 and Football Club bits on there and I'd move (or remove) the star and give the lions some claws but it's going in the right direction.
Nah, blue background claret lion is the correct answer.
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Finally happening! Get rid of the star for starters.
Put the star above the badge where it belongs.
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Someone on Twitter has posted this:
(https://pbs.twimg.com/media/FWAlYZ0WYAEQJo9?format=jpg&name=medium)
I don't like the 1874 and Football Club bits on there and I'd move (or remove) the star and give the lions some claws but it's going in the right direction.
I like the blue hula-hoop.
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Needs a hippo. Or a bear.
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Finally happening! Get rid of the star for starters.
Put the star above the badge where it belongs.
I don't think we're allowed to, which is why Randy incorporated it in the badge.
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Finally happening! Get rid of the star for starters.
Put the star above the badge where it belongs.
I don't think we're allowed to, which is why Randy incorporated it in the badge.
The star could always be incorporated into the hippo’s backside.
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Just do it anyway. I'd rather have no badge than the burped badge, though, if those were the only options.
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Not even sure why its a discussion. Bring back the round badge from 1982, done.
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Not even sure why its a discussion. Bring back the round badge from 1982, done.
... because not everyone agrees with you? I'm all for using that as the basis for a new badge but completely unchanged it is very much of it's time and looks dated.
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No it doesn't.
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Someone on Twitter has posted this:
(https://pbs.twimg.com/media/FWAlYZ0WYAEQJo9?format=jpg&name=medium)
I don't like the 1874 and Football Club bits on there and I'd move (or remove) the star and give the lions some claws but it's going in the right direction.
I actually think that's quite impressive and gives an idea of what the stand alone lion could look lie too.
I like the 1874 reference, but in this case it probably makes the badge look a bit busy.
I'd like to see a mock up of just the stand alone lion with Aston Villa above, another version with Aston Villa below and maybe a third with Aston Villa above and 1874 below
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This would do it for me, no further discussion required. https://twitter.com/benthulborn/status/1540259549151744002
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Make the lion rampant and that's fine.
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Make the lion rampant and that's fine.
It is rampant, isn't it? The white bits seem superfluous.
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It's too chubby. I would settle for that badge, mind.
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The traditional crest and lion, but on a diamond shaped background as per the gable on the old Trinity.
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Using the slightly art deco font that used to adorn the gable end of the Trinity at the North Stand end.
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Hate the Gold
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Someone on Twitter has posted this:
(https://pbs.twimg.com/media/FWAlYZ0WYAEQJo9?format=jpg&name=medium)
I don't like the 1874 and Football Club bits on there and I'd move (or remove) the star and give the lions some claws but it's going in the right direction.
Nah, blue background claret lion is the correct answer.
That badge, minus 1874, with a blue lion for the home shirt. Then reverse the colours, claret outer ring, blue inner, claret lion for our lovely pale blue away shirt
Edit. And move the star, above or below
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Gold with detailing is better than light yellow on a light blue background.
As BE said, a real MS paint effort.
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This...
(https://i.ibb.co/FqRtynf/This.png) (https://imgbb.com/)
...that saved a stack of time and £££s!
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It's too chubby. I would settle for that badge, mind.
school playground flashback 😳😃
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Unfortunately, I've worked out what it reminds me of, and now I can't unsee it... (https://the-limpets.de/other_stuff/AVFC_Tap.png)
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Only one man with the creative skills for the job.
(https://i.ibb.co/YTbdjFN/132343-A5-9-C60-4-FF2-93-F7-8346-EEA2-F22-B.jpg) (https://ibb.co/YTbdjFN)
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Make it round and don't forget the star.
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It has to be round with the club name spelled out and 1874. Not sure about the star.
I'm wondering if the lion should have a man-bun or alice-band though, can't decide.
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Any new crest without the god awful abbreviated ‘AVFC’ shite will do for me.
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We need a poll. Is it a) a badge b) a badge or c) a badge?
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I just want the old round badge back, it evokes so many great memories.
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Someone on Twitter has posted this:
(https://pbs.twimg.com/media/FWAlYZ0WYAEQJo9?format=jpg&name=medium)
I don't like the 1874 and Football Club bits on there and I'd move (or remove) the star and give the lions some claws but it's going in the right direction.
Just me who thinks the Randy Lerner lion perfectly summed up the era? No claws, bit overweight, looked good when put up against Small Heath's "bollocks badge" but that's about it ... it was basically the Gabby Agbonlahor of the lion world.
Anyway, definitely time to get rid. I quite like that effort above. Lion could be more fierce, but I quite like the more minimalist take on the round badge.
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This is on my stairs, I've always liked it. Remove the prepared, and just place the lion above the Aston Villa scroll. Place the star above the lion.
(https://i.ibb.co/qgLYNhF/20220624-161338.jpg) (https://ibb.co/qgLYNhF)
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Round badge, get rid of the star & the AVFC.
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Only one man with the creative skills for the job.
(https://i.ibb.co/YTbdjFN/132343-A5-9-C60-4-FF2-93-F7-8346-EEA2-F22-B.jpg) (https://ibb.co/YTbdjFN)
Is that a pumpkin he's holding? Genuinely thought that was a real human head for a moment. The attention to detail is incredible.
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This would do it for me, no further discussion required. https://twitter.com/benthulborn/status/1540259549151744002 (https://twitter.com/benthulborn/status/1540259549151744002)
This is a good example of why the 80s round badge is a bit dated, that one cleans up a lot of the small issues with it that make it look dated.
Edit*
There's also a post below which shows exactly why I don't want the date and 'football club' on there, it makes it look a lot more generic.
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Make it round and don't forget the star.
If we can't include the star above the badge on our league kits, maybe we can do so on a European kit if we ever qualify again. The club get to release an extra couple of kits and make more cash, fans get to buy one with the star in the right place. Win win.
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We need a poll. Is it a) a badge b) a badge or c) a badge?
It's a badge if it's on a shirt, it's a crest if it's the symbol of the whole club and used everywhere.
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This would do it for me, no further discussion required. https://twitter.com/benthulborn/status/1540259549151744002
The 'Football Club' bit dominates the whole thing and stands out more than Aston Villa, which means it should go, or at the very least be in smaller font.
I'm not against the 1874 bit. I'm not a fan of the star as we don't need it.
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Not even sure why its a discussion. Bring back the round badge from 1982, done.
... because not everyone agrees with you? I'm all for using that as the basis for a new badge but completely unchanged it is very much of it's time and looks dated.
Yep of course. I’m just sentimental in my old age 😀
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As Drummond said...
"Aston Villa" larger; "Football Club" smaller. If that looks too daft then why not "F.C."? The lion looks right and I don't care about the star. Get rid of the white: claret and blue, with gold accents.
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The worst one by far is that West Ham 'London' one, just awful, I'd hate us to have something that cringemakingly shit.
ASTON VILLA
BIRMINGHAM
would be troll gold though
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This would do it for me, no further discussion required. https://twitter.com/benthulborn/status/1540259549151744002 (https://twitter.com/benthulborn/status/1540259549151744002)
The 'Football Club' bit dominates the whole thing and stands out more than Aston Villa, which means it should go, or at the very least be in smaller font.
I'm not against the 1874 bit. I'm not a fan of the star as we don't need it.
As I mentioned, the post a bit down shows why I don't like it:
(https://pbs.twimg.com/media/FWBT-5EXkAAoua8?format=jpg&name=small)
Far too many clubs have a badge like that. It should be just Aston Villa, no other writing.
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"Aston" round the top "Villa" round the bottom? I'd mock one up, but can't work out how to do curved text on GIMP.
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This would do it for me, no further discussion required. https://twitter.com/benthulborn/status/1540259549151744002 (https://twitter.com/benthulborn/status/1540259549151744002)
The 'Football Club' bit dominates the whole thing and stands out more than Aston Villa, which means it should go, or at the very least be in smaller font.
I'm not against the 1874 bit. I'm not a fan of the star as we don't need it.
As I mentioned, the post a bit down shows why I don't like it:
(https://pbs.twimg.com/media/FWBT-5EXkAAoua8?format=jpg&name=small)
Far too many clubs have a badge like that. It should be just Aston Villa, no other writing.
FUCK YOU BRENTFORD I STILL HAVEN'T FORGOTTEN WHAT YOU DID
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Whatever design we go for, I hope it purges all memory of the Ellis, Lerner/Xia eras.
I really like the shield designs that we had back in the day (1900s-1950s) and wonder if it's possible to update them? Another thing I love about the Club is that old lettering style (Edwardian?) that we used for "PREPARED" in designs of the past - I'd love to see more of it on the badge and around Villa Park in general. (I have no idea what the font is called but it seems pretty unique to the Club.)
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Far too many clubs have a badge like that. It should be just Aston Villa, no other writing.
Having a crest dissimilar to everyone else's isn't always a great idea. That's how you end up with the World balanced on a football.
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Can't manage to post it, but how about the shield style badge with "Prepared" underneath; which adorned the Trinity Road gable end?
Forget about the name - we know who we are.
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My effort based on the prior work...
(https://i.ibb.co/tzmDb4n/new-badge.jpg) (https://ibb.co/tzmDb4n)
I didn't have time to curve the 1874 but it looks fine as-is imo.
and if they want a motto we could add "You're Welcome" somewhere.
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Like the Liverpool design, must have Aston Villa.
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Just give us back the round badge from the 70s/80s. It’s perfect.
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My effort based on the prior work...
(https://i.ibb.co/tzmDb4n/new-badge.jpg) (https://ibb.co/tzmDb4n)
I didn't have time to curve the 1874 but it looks fine as-is imo.
and if they want a motto we could add "You're Welcome" somewhere.
That's not far off, I'd still prefer it with the date but that's the only bit of text other than Aston Villa that I don't really dislike, if we really want to keep the star maybe it goes there instead but I'd rather we forget about it.
I'd probably get rid of the white as well because I don't think it adds much, especially the inner white ring seems unneccessary.
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The star is an embarrassment.
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The star is an embarrassment.
That's a bit extreme to say the least.
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.
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This would do it for me, no further discussion required. https://twitter.com/benthulborn/status/1540259549151744002 (https://twitter.com/benthulborn/status/1540259549151744002)
The 'Football Club' bit dominates the whole thing and stands out more than Aston Villa, which means it should go, or at the very least be in smaller font.
I'm not against the 1874 bit. I'm not a fan of the star as we don't need it.
As I mentioned, the post a bit down shows why I don't like it:
(https://pbs.twimg.com/media/FWBT-5EXkAAoua8?format=jpg&name=small)
Far too many clubs have a badge like that. It should be just Aston Villa, no other writing.
I like the round badge although when looking at all those others, it looks like a collection of beer mats
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Updated 70s with gold lion:
(https://i.imgur.com/3Yv7p0N.png)
Don't think there'd be an issue using an updated version of the 70s crest.
My preferred option is one of the above for media and documents and an embroidered gold lion on the kits and training stuff, similar to Liverpool and Tottenham:
(https://i.imgur.com/4uhI324.png)
This is what I would like if we're going round, then put the lion on the kit.
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The star is an embarrassment.
It signifies we won the top club competition in Europe, arguably the world at a time you had to be a league champion to do so. There is literally nothing embarrassing about it. You could argue for or against it on the badge but embarrassing? Not in the least.
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The star is an embarrassment.
Why?
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As long as it’s got Aston Villa and a lion I’ll be happy
None of this AVFC stuff we’ve got the greatest name in world football bar none, it’s so good celebs fall in love with it and start supporting us for no other reason
Why would anyone think abbreviating it was a good idea
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Ask Lerner.
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I would love us to have the round badge again.
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The star is an embarrassment.
It signifies we won the top club competition in Europe, arguably the world at a time you had to be a league champion to do so. There is literally nothing embarrassing about it. You could argue for or against it on the badge but embarrassing? Not in the least.
It is embarrassing. We were that desperate to shoehorn it in we put it inside the crest and made it lopsided. And that's not taking into account how small it makes us look. It smacks of an inferiority complex honestly.
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It was at a time when every team was trying to find an excuse to put a star or two on their badge. Huddersfield managed three.
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I can't imagine this will be super popular but, I've always loved the Villa badge from around the 50s. I just think it oozes old-school class, unique charm and a sense of gravity befitting the stature of the club. I wonder what a modern take on this might be like.
(https://www.anthonycosta.com.au/sites/default/files/aston-villa.jpg)
(https://pbs.twimg.com/profile_images/1281327321572655104/_xkmq-9Z_400x400.jpg)
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The star is an embarrassment.
Why?
The reason I find it embarrassing is it reminds me of the pubs/hotels etc that keep a sign saying 'best whatever' and it's dated years ago. It just immediately points out you've gone off the boil a bit since you got the award. Obviously it's a stupendously fabulous achievement but I'd rather have two stars in a few years time when we win it again.
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The star is an embarrassment.
It signifies we won the top club competition in Europe, arguably the world at a time you had to be a league champion to do so. There is literally nothing embarrassing about it. You could argue for or against it on the badge but embarrassing? Not in the least.
It is embarrassing. We were that desperate to shoehorn it in we put it inside the crest and made it lopsided. And that's not taking into account how small it makes us look. It smacks of an inferiority complex honestly.
So do Forest have an inferiority complex? How about Ajax, Bayern, OM, Juventus, Borussia Dortmund, AC Milan, Inter, Benfica etc?
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The star is an embarrassment.
It signifies we won the top club competition in Europe, arguably the world at a time you had to be a league champion to do so. There is literally nothing embarrassing about it. You could argue for or against it on the badge but embarrassing? Not in the least.
It is embarrassing. We were that desperate to shoehorn it in we put it inside the crest and made it lopsided. And that's not taking into account how small it makes us look. It smacks of an inferiority complex honestly.
So do Forest have an inferiority complex? How about Ajax, Bayern, OM, Juventus, Borussia Dortmund, AC Milan, Inter, Benfica etc?
The Italian clubs have a ruling on their badges - ten titles for every star.
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I think before we start complaining that our badge is cringeworthy for celebrating our European Cup success, maybe we should stop the fans singing ‘have you won the European Cup’ to all and sundry, rather than just the likes of Arsenal and the smaller of the Manchester clubs.
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It's either a circle or a shield, much as I'd be up for something different.
The badge we won the league and European Cup in really is so simple and effective; it's timeless.
Some of the newer suggested types just have a stereotypical element about them.
As mentioned earlier, keep a star for European competition. We could of course put 7 stars when we play the FA Cup, 5 for the League Cup etc....
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The star is an embarrassment.
It signifies we won the top club competition in Europe, arguably the world at a time you had to be a league champion to do so. There is literally nothing embarrassing about it. You could argue for or against it on the badge but embarrassing? Not in the least.
It is embarrassing. We were that desperate to shoehorn it in we put it inside the crest and made it lopsided. And that's not taking into account how small it makes us look. It smacks of an inferiority complex honestly.
So do Forest have an inferiority complex? How about Ajax, Bayern, OM, Juventus, Borussia Dortmund, AC Milan, Inter, Benfica etc?
The Italian clubs have a ruling on their badges - ten titles for every star.
It’s still a star signifying a measure of success. That’s all our star is. And it is a very significant accomplishment in our history. This isn’t about me wanting a star because having it or not doesn’t matter. Nobody is taking away what we did. But keeping it certainly isn’t in any way embarrassing or indicative of an inferiority complex.
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I think before we start complaining that our badge is cringeworthy for celebrating our European Cup success, maybe we should stop the fans singing ‘have you won the European Cup’ to all and sundry, rather than just the likes of Arsenal and the smaller of the Manchester clubs.
Now that I agree with entirely
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This was the 70's badge introduced by Tommy Doc:
(https://i.ibb.co/6cQdDsp/Aston-Villa-FC-1969-1973.jpg) (https://imgbb.com/)
Replacing :-
(https://i.ibb.co/9n24f05/Aston-Villa-05-grande.jpg) (https://ibb.co/9n24f05)
New badge needs 'Aston Villa', but I agree with those who prefer simple designs.
Maybe the old shield, but without the motto and 'Aston' above it, 'Villa' below
Typeface could either be Baskerville or Birmingham.
Not fussed about the star, we could say the Villan mascot nicked it.
In case you're interested, this site will tell all about lion rampant etc.:-
https://www.internationalheraldry.com/
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Where the fuck are all the square badges?
Like paul_e says I do find a lot of the circle ones a bit identikit although I much prefer it over the shield. For me though I would like to go with the spurs style and just have the lion with Aston Villa as the only writing. I suspect they are looking at the circle with the 'leading the witness' paragraph where they bring it up. If we are then I don't want AVFC, football club, prepared, the star and 1874. In that order of importance.
I have signed up. Fighting for just the lion and Aston Villa all day everyday bruv.
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The worst one by far is that West Ham 'London' one, just awful, I'd hate us to have something that cringemakingly shit.
ASTON VILLA
BIRMINGHAM
would be troll gold though
I followed the same thought process, an amusing consultation (only) on that but maybe with added ‘The City is ours’, purely for the same reason, shouldn’t spend time thinking what would be most provocative to float!
Perhaps simply “The Birmingham Club”
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The star is an embarrassment.
It signifies we won the top club competition in Europe, arguably the world at a time you had to be a league champion to do so. There is literally nothing embarrassing about it. You could argue for or against it on the badge but embarrassing? Not in the least.
It is embarrassing. We were that desperate to shoehorn it in we put it inside the crest and made it lopsided. And that's not taking into account how small it makes us look. It smacks of an inferiority complex honestly.
So do Forest have an inferiority complex? How about Ajax, Bayern, OM, Juventus, Borussia Dortmund, AC Milan, Inter, Benfica etc?
Forest are the only other English club that does this for the EC which says something yes.
Most of those other countries have rules in place for awarding stars and is more of a tradition. They don't just place it inside their badge even if it looks shit just to shout about their achievement.
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I don't think a star should be incorporated into our crest. If we can't have it above, then leave it. I don't give a toss about 'prepared' (meaningless), '1874' (who cares?) or 'F.C.' (of course we are).
We are the old boys of English football. We have the heritage, the class, the pedigree, the colours, the name. 'Aston Villa' and the lion is enough. It SHOULD be a marketing dream. We're the original 'superclub', down on our luck in recent years but fighting back.
We're the Villa. 'Nuff said.
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Can we get Wills to have a word with his gran and then get a rebrand to Royal Aston Villa, add a unicorn with the lion, preferably juggling a blues fan over a crown , ditch prepared for By Appointment to the House of Windsor.
Would make every other badge look like the cheap new money shits they are.
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I didn't realise how many had the date they were formed split on either side. Fuck that!
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This was the 70's badge introduced by Tommy Doc:
(https://i.ibb.co/6cQdDsp/Aston-Villa-FC-1969-1973.jpg) (https://imgbb.com/)
New badge needs 'Aston Villa'
In case you're interested, this site will tell all about lion rampant etc.:-
https://www.internationalheraldry.com/
This would be perfect with ‘Aston Villa’ underneath for our home shirt. Claret lion for our away.
If it’s to have a boarder I’d go with the ‘57 style crest with ‘Aston Villa’ instead of ‘Prepared’
The star can go outside the crest, at the top
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I still can't get my head around the fact that Tommy Doc, the manager, changed our crest and introduced an all claret kit. Different era!
The 1950s crest is real classic. The Lerner crest is a bit of a nod to it except for the colour of the lion. One thing is for sure, based on this thread, there will definitely be no consensus on whatever they come up with!
Personally, I would like
1. A more fierce looking lion.
2. More claret. The current one is a bit too blue.
3. The words Aston Villa.
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It's either a circle or a shield, much as I'd be up for something different.
Some of the newer suggested types just have a stereotypical element about them.
How about a star..
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This was the 70's badge introduced by Tommy Doc:
(https://i.ibb.co/6cQdDsp/Aston-Villa-FC-1969-1973.jpg) (https://imgbb.com/)
New badge needs 'Aston Villa'
In case you're interested, this site will tell all about lion rampant etc.:-
https://www.internationalheraldry.com/
This would be perfect with ‘Aston Villa’ underneath for our home shirt. Claret lion for our away.
If it’s to have a boarder I’d go with the ‘57 style crest with ‘Aston Villa’ instead of ‘Prepared’
The star can go outside the crest, at the top
Agreed 100%
Images of the new away kit I've seen have claret lion on light blue shirt.
Simple and perfect!
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Round badge return for me.
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I don't think a star should be incorporated into our crest. If we can't have it above, then leave it. I don't give a toss about 'prepared' (meaningless), '1874' (who cares?) or 'F.C.' (of course we are).
We are the old boys of English football. We have the heritage, the class, the pedigree, the colours, the name. 'Aston Villa' and the lion is enough. It SHOULD be a marketing dream. We're the original 'superclub', down on our luck in recent years but fighting back.
We're the Villa. 'Nuff said.
Prepared is a motto that means what it says.
1874, you should care, you talk of us being the' old boys, the heritage' yet want to chuck away an identifier of that?
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1874 matters, its about our heritage. The full ‘Aston Villa’, we’re not a city or a united, our name is original it should be there in all its glory, its part of what makes us who we are much like the fact we’ve been about so long.
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Does 1874 really add anything to the crest though and who would it be on there for?
I think it's a lot like the star, it's part of the club and our history and should be something we celebrate (especially with a big anniversary coming up) but maybe not something to build our 2020s identity around.
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The star is an embarrassment.
It signifies we won the top club competition in Europe, arguably the world at a time you had to be a league champion to do so. There is literally nothing embarrassing about it. You could argue for or against it on the badge but embarrassing? Not in the least.
It is embarrassing. We were that desperate to shoehorn it in we put it inside the crest and made it lopsided. And that's not taking into account how small it makes us look. It smacks of an inferiority complex honestly.
So do Forest have an inferiority complex? How about Ajax, Bayern, OM, Juventus, Borussia Dortmund, AC Milan, Inter, Benfica etc?
Forest are the only other English club that does this for the EC which says something yes.
Most of those other countries have rules in place for awarding stars and is more of a tradition. They don't just place it inside their badge even if it looks shit just to shout about their achievement.
Is what i think. Plus the first people to start going on about stars were Tim Lovejoy and friends.
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The star is an embarrassment.
It signifies we won the top club competition in Europe, arguably the world at a time you had to be a league champion to do so. There is literally nothing embarrassing about it. You could argue for or against it on the badge but embarrassing? Not in the least.
Yup
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I'm so embarrassed that we won the European Cup. ☹️
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To be honest I’m just glad the new owners and the club are looking at changing the crest again so early on in the reign
I really don’t like the current one it’s very bland And abbreviates the greatest name in world football
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Like with so many things that happened in that time, it was a really poor job done on the badge/crest.
I don't think winning the European Cup is an embarrassment but the desperation to shoehorn a star into the design any way possible is a little bit small-time and something more like what we would ridicule certain clubs for (though it wouldn't be the European cup in their case).
We have a tradition of being classy about the way we do things. There are ways of celebrating our successes and acknowledging our history. I don't think we need to include a star as part of our identity to do that.
I would rather our club be run in such a way that it's always looking to win the next trophy than fixating on successes that fewer and fewer members of our fanbase will remember.
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Like with so many things that happened in that time, it was a really poor job done on the badge/crest.
I don't think winning the European Cup is an embarrassment but the desperation to shoehorn a star into the design any way possible is a little bit small-time and something more like what we would ridicule certain clubs for (though it wouldn't be the European cup in their case).
We have a tradition of being classy about the way we do things. There are ways of celebrating our successes and acknowledging our history. I don't think we need to include a star as part of our identity to do that.
I would rather our club be run in such a way that it's always looking to win the next trophy than fixating on successes that fewer and fewer members of our fanbase will remember.
It's unfair to say what was being done at the time was poor - on the contrary, there were some genuinely good and groundbreaking ideas happening then, before it all turned to shite. I didn't agree with the star then just as I don't now, but again in the context of the era it was understandable. We'd had 25 years of ignoring it, we were starting to make amends and the fashion of the time was to find a reason to put a star on your badge. It was an easy and populist fix.
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Round badge with Aston Villa on it and a Star.
Ideally I'd like 'Founders of the Football League' written underneath.
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Think badges are very much a product of their times. Not against going back to the round badge, but can't help feeling we ought to focus on being at the cutting edge of design - as the round badge was when we first used it (hence UEFA copying it). I'm not sure where that is, but I'd be looking towards an emblem that could be subtly animated, one that works with our without "Aston Villa" written beside it, and one that would be obviously our badge with just the lion on it's own (much like Arsenal could just put the cannon or Wolves could put their dog face on).
If it's possible to incorporate elements of our history in to that, great. If not, I'm not arsed. We should be looking forward, not back.
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I'd rather base the new crest on the one we had in the 90s. Glad they're committed to binning the current one though. It's awful, looks cheap and you get the impression Lerner knocked it up with a packet of crayons one afternoon
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I've been in the round badge camp for years but I'm definitely warming to the idea of a simple rampant lion, Aston Villa below and a star above. That would look pretty smart.
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The star is an embarrassment.
It signifies we won the top club competition in Europe, arguably the world at a time you had to be a league champion to do so. There is literally nothing embarrassing about it. You could argue for or against it on the badge but embarrassing? Not in the least.
It is embarrassing. We were that desperate to shoehorn it in we put it inside the crest and made it lopsided. And that's not taking into account how small it makes us look. It smacks of an inferiority complex honestly.
So do Forest have an inferiority complex? How about Ajax, Bayern, OM, Juventus, Borussia Dortmund, AC Milan, Inter, Benfica etc?
Forest are the only other English club that does this for the EC which says something yes.
Most of those other countries have rules in place for awarding stars and is more of a tradition. They don't just place it inside their badge even if it looks shit just to shout about their achievement.
Is what i think. Plus the first people to start going on about stars were Tim Lovejoy and friends.
Cheers Dave 👍
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I don't think a star should be incorporated into our crest. If we can't have it above, then leave it. I don't give a toss about 'prepared' (meaningless), '1874' (who cares?) or 'F.C.' (of course we are).
We are the old boys of English football. We have the heritage, the class, the pedigree, the colours, the name. 'Aston Villa' and the lion is enough. It SHOULD be a marketing dream. We're the original 'superclub', down on our luck in recent years but fighting back.
We're the Villa. 'Nuff said.
Prepared is a motto that means what it says.
1874, you should care, you talk of us being the' old boys, the heritage' yet want to chuck away an identifier of that?
Our name is our currency. I don't think we need 'prepared' or 1874 on the crest because I don't think those things communicate anything in particular about the spirit of the club. SHA have 1875 on theirs, but it doesn't make them any less shit.
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Is that their record attendance?
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I don't think a star should be incorporated into our crest. If we can't have it above, then leave it. I don't give a toss about 'prepared' (meaningless), '1874' (who cares?) or 'F.C.' (of course we are).
We are the old boys of English football. We have the heritage, the class, the pedigree, the colours, the name. 'Aston Villa' and the lion is enough. It SHOULD be a marketing dream. We're the original 'superclub', down on our luck in recent years but fighting back.
We're the Villa. 'Nuff said.
Prepared is a motto that means what it says.
1874, you should care, you talk of us being the' old boys, the heritage' yet want to chuck away an identifier of that?
Our name is our currency. I don't think we need 'prepared' or 1874 on the crest because I don't think those things communicate anything in particular about the spirit of the club. SHA have 1875 on theirs, but it doesn't make them any less shit.
Only reason for me to have 1874 on the badge would be for the 150th anniversary, but only for that season. Long term I don't think it's particularly relevant
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I'd rather base the new crest on the one we had in the 90s. Glad they're committed to binning the current one though. It's awful, looks cheap and you get the impression Lerner knocked it up with a packet of crayons one afternoon after a night on the piss
Close
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Is that their record attendance?
Chortle.
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Ii think the 1874 is important - we have a heritage and a colourful history that we should be proud of. To me (and admittedly, it could be only me) the 1874 represents that glorious past.
I'm not sold on just the lion.
...and a final thought on the star. I appreciate the original intent, however it's going to look a bit daft when we win it again in a few years and have the official star above and another one in the badge.
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There isn't an "official" star. Well, there is, but not for winning it a couple of times 42 years apart.
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Ii think the 1874 is important - we have a heritage and a colourful history that we should be proud of. To me (and admittedly, it could be only me) the 1874 represents that glorious past.
I'm not sold on just the lion.
...and a final thought on the star. I appreciate the original intent, however it's going to look a bit daft when we win it again in a few years and have the official star above and another one in the badge.
Agree with all this. In my opinion I’d ditch the star until we actually play in the competition again. It’s incorporation within the badge is all a bit too Lion King for my liking. It has no place within the badge.
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with all this. In my opinion I’d ditch the star until we actually play in the competition again. It’s incorporation within the badge is all a bit too Lion King for my liking. It has no place within the badge.
Integrating the star within the crest was very small time. Frankly, an admission that we are unlikely to win it again. If we did have a star it should sit outside of the actual crest, like Italian clubs tend to do.
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Maybe we get a crown in the badge like Real Madrid once William becomes King.
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Lion with a crown - and a receding hairline.
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I think the Italians get awarded a star for ten domestic league championships, not European Cup wins.
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Stamping on a globe and ripping the FFP rulebook with its teeth.
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I think the Italians get awarded a star for ten domestic league championships, not European Cup wins.
They do, plus a flag for the cup holders.
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For a while (1992-93?) we had the round badge on our away kits - including the yellow one we wore at Anfield - and the newer “shield” badge on our home shirt.
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Had a play around with a mix of old shield, new lion and lettering (font is Baskerville Old Face).
(https://i.ibb.co/Lgc805W/Villa-badge-av-over-under.png) (https://ibb.co/Lgc805W)
(https://i.ibb.co/8MqfF6Q/Villa-badge-av-1874.png) (https://ibb.co/8MqfF6Q)
(https://i.ibb.co/nnQv5DK/Villa-badge-av-prepared.png) (https://ibb.co/nnQv5DK)
(https://i.ibb.co/ygKgcwF/Villa-badge-av-under.png) (https://ibb.co/ygKgcwF)
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As mentioned earlier, keep a star for European competition. We could of course put 7 stars when we play the FA Cup, 5 for the League Cup etc....
Boom, fuck yeah. I like this idea a lot. I think it would be seven stars for the league. Unless I'm very much mistaken.
Just make the star a bit bigger for Europe than those for domestic competitions and I reckon we've nailed it.
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We don't need the star. It's beneath us. The world knows who we are.
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I really don't want the star. I might even start some sort of political party where my only aim is it's removal... however like someone has already mentioned, I like the idea of the star returning ABOVE the badge on just our European nights. I fully expect that to be an issue for the 23/24 season. If not then 'GERRARD OUT' should be above the badge.
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Had a play around with a mix of old shield, new lion and lettering (font is Baskerville Old Face).
(https://i.ibb.co/Lgc805W/Villa-badge-av-over-under.png) (https://ibb.co/Lgc805W)
(https://i.ibb.co/8MqfF6Q/Villa-badge-av-1874.png) (https://ibb.co/8MqfF6Q)
(https://i.ibb.co/nnQv5DK/Villa-badge-av-prepared.png) (https://ibb.co/nnQv5DK)
(https://i.ibb.co/ygKgcwF/Villa-badge-av-under.png) (https://ibb.co/ygKgcwF)
Top one but with gold(same colour as trim around shield) Lettering .
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I do a bit of very amateur photo shopping. If an image is to be copied onto other merchandise, publications, signs etc. it much easier and cheaper to have a defined border with all the detail enclosed inside it.
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Had a play around with a mix of old shield, new lion and lettering (font is Baskerville Old Face).
(https://i.ibb.co/Lgc805W/Villa-badge-av-over-under.png) (https://ibb.co/Lgc805W)
(https://i.ibb.co/8MqfF6Q/Villa-badge-av-1874.png) (https://ibb.co/8MqfF6Q)
(https://i.ibb.co/nnQv5DK/Villa-badge-av-prepared.png) (https://ibb.co/nnQv5DK)
(https://i.ibb.co/ygKgcwF/Villa-badge-av-under.png) (https://ibb.co/ygKgcwF)
Top one but with gold(same colour as trim around shield) Lettering .
I'm ok with these as long as we give the Lion some claws. He looks like he has gloves on.
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I'd just have the shield and lion with 'prepared' on a scroll below. That's it, just like on the Trinity.
We don't need anything else.
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I'd prefer our lovely name on it instead of a motto which doesn't seem to ring true a lot of the time!
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I'm warming to the idea of the old shield design (not the Ellis-era style), I must admit. I love the round 70s/80s badge but the problem with that now is loads of clubs have similar round badges - the current Chelsea badge is almost a rip-off of our 70s/80s one.
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Had a play around with a mix of old shield, new lion and lettering (font is Baskerville Old Face).
(https://i.ibb.co/Lgc805W/Villa-badge-av-over-under.png) (https://ibb.co/Lgc805W)
(https://i.ibb.co/8MqfF6Q/Villa-badge-av-1874.png) (https://ibb.co/8MqfF6Q)
(https://i.ibb.co/nnQv5DK/Villa-badge-av-prepared.png) (https://ibb.co/nnQv5DK)
(https://i.ibb.co/ygKgcwF/Villa-badge-av-under.png) (https://ibb.co/ygKgcwF)
Top one but with gold(same colour as trim around shield) Lettering .
I'm ok with these as long as we give the Lion some claws. He looks like he has gloves on.
Looks like he's waving the imaginary yellow to me.
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First of all the rebranding of a badge is expensive. Talking up to £100.000 !
The round badge although only with us for a small number of years (although quite a recent concept) and featured during the best period in my lifetime is what I crave for. But at the end of the day we could turn out in royal blue and white or any other colour and you and me would still be there.
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Ok, I've given Hercules his claws (Claude ?), and put the badge on usual away shirt colour backgrounds; sky blue & white
to show what it might look like.
The first set are with gold lettering- Aston has an outline, Villa does not. The second second set with contrast colouring, again
Aston has an outline.
(https://i.ibb.co/PgqmRRN/Villa-badges-lion-claw-gold.png) (https://ibb.co/PgqmRRN)
(https://i.ibb.co/cwXNLYS/Villa-badges-lion-claw-contrast.png) (https://ibb.co/cwXNLYS)
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Just another idea based on that 50's style emblem. Please ignore the janky lines. I found it worked better with a deeper golden yellow, rather than the bright yellow the club use.
(https://i.ibb.co/6Drqj7H/50-s-style-2-june-22.jpg)
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Ok, I've given Hercules his claws (Claude ?), and put the badge on usual away shirt colour backgrounds; sky blue & white
to show what it might look like.
The first set are with gold lettering- Aston has an outline, Villa does not. The second second set with contrast colouring, again
Aston has an outline.
(https://i.ibb.co/PgqmRRN/Villa-badges-lion-claw-gold.png) (https://ibb.co/PgqmRRN)
(https://i.ibb.co/cwXNLYS/Villa-badges-lion-claw-contrast.png) (https://ibb.co/cwXNLYS)
Very nice! I'd be happy with any of those. They're close to the famous Trinity Road mosaic. Although as a child of the 70s and 80s I'd love to go back to the round badge.
(https://i.ibb.co/4mD6FDb/Screenshot-2022-06-26-11-52-23-2.png) (https://ibb.co/4mD6FDb)
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Just another idea based on that 50's style emblem. Please ignore the janky lines. I found it worked better with a deeper golden yellow, rather than the bright yellow the club use.
(https://i.ibb.co/6Drqj7H/50-s-style-2-june-22.jpg)
I’m in the ‘stand alone lion with Aston Villa underneath’ camp,
But, I have to admit that would be perfect if it had Aston Villa in the scroll rather than in the crest
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"Prepared" is, and has always been, wank.
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Aston Villa is the best name of any sports team. Ever.
It's got to be on the there. No other text though.
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How about
paratus virtus et honor
or
Paratus vincimus
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Ok, I've given Hercules his claws (Claude ?), and put the badge on usual away shirt colour backgrounds; sky blue & white
to show what it might look like.
The first set are with gold lettering- Aston has an outline, Villa does not. The second second set with contrast colouring, again
Aston has an outline.
(https://i.ibb.co/PgqmRRN/Villa-badges-lion-claw-gold.png) (https://ibb.co/PgqmRRN)
(https://i.ibb.co/cwXNLYS/Villa-badges-lion-claw-contrast.png) (https://ibb.co/cwXNLYS)
These are fantastic. The 1950s throwback is the way to go.
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It really isn't.
-
Just another idea based on that 50's style emblem. Please ignore the janky lines. I found it worked better with a deeper golden yellow, rather than the bright yellow the club use.
(https://i.ibb.co/6Drqj7H/50-s-style-2-june-22.jpg)
Yes, would be more than happy with this effort. There were some sharp ones kicking around the last time we were looking to do this (around 2007). Using a similar shield shape to the current Arsenal/ West Ham ones.
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It really isn't.
I agree.
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Old shield, new lion and text echoing the Holte and old Trinity stand, then the same but with round badge:
(https://i.ibb.co/1sBCtP4/Villa-badge-lion-claw-av-sans-under-gold.png) (https://ibb.co/1sBCtP4)
Round badge version;
(https://i.ibb.co/w62NQLR/Villa-badge-round-lion-claw-av-sans-under-gold.png) (https://ibb.co/w62NQLR)
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I just hope whatever they / we do choose, stays as the badge for many years as it seems like we change our badge design quite regularly. Fwiw, I would welcome the round 80’s badge as my first choice.
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Round badge version;
(https://i.ibb.co/w62NQLR/Villa-badge-round-lion-claw-av-sans-under-gold.png) (https://ibb.co/w62NQLR)
This would be great imo. I like it. Can see them going this way.
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Just another idea based on that 50's style emblem. Please ignore the janky lines. I found it worked better with a deeper golden yellow, rather than the bright yellow the club use.
(https://i.ibb.co/6Drqj7H/50-s-style-2-june-22.jpg)
This has the right proportion of claret and blue and gets my vote.
I grew up with 'Prepared' being our guiding star but am not really bothered about it. Perhaps, on this design, the 'prepared' could be replaced by 'Since 1874' ...
-
Just another idea based on that 50's style emblem. Please ignore the janky lines. I found it worked better with a deeper golden yellow, rather than the bright yellow the club use.
(https://i.ibb.co/6Drqj7H/50-s-style-2-june-22.jpg)
I’m in the ‘stand alone lion with Aston Villa underneath’ camp,
But, I have to admit that would be perfect if it had Aston Villa in the scroll rather than in the crest
this for me is simple and beautiful in equal measure
-
Just as I had the file open and the bits right there. The 'polo shirt' concern does carry through for me.
(https://i.ibb.co/WyT92Yf/Standalone-lion-june-22.jpg)
I think my main worry is that in trying to make the badge social media friendly, we might end up with something overly simplistic and sad, like that Leeds badge that tried to change to:
(https://i2-prod.dailystar.co.uk/incoming/article19368277.ece/ALTERNATES/s1227b/0_httpscdnimagesdailystarcoukdynamic122photos249000900x7381213249)
-
Just as I had the file open and the bits right there. The 'polo shirt' concern does carry through for me.
(https://i.ibb.co/WyT92Yf/Standalone-lion-june-22.jpg)
I think my main worry is that in trying to make the badge social media friendly, we might end up with something overly simplistic and sad, like that Leeds badge that tried to change to:
(https://i2-prod.dailystar.co.uk/incoming/article19368277.ece/ALTERNATES/s1227b/0_httpscdnimagesdailystarcoukdynamic122photos249000900x7381213249)
Aston above, Villa Below and sgnificantly larger font size and I think the polo shirt concern goes away a fair bit.
-
Aston above, Villa Below
Don't think much of that as a new motto mate. ;)
-
Aston and Villa should not be separated.
We should have something simple that refers back to good times in our history. So either our founding, or the greatest triumph we've had.
The round badge is perfection, my worry is that they'll try and update it and we'll get something corporate.
-
How about
paratus virtus et honor
or
Paratus vincimus
"Africa hominem currus ire retro"
-
Cognoscens Me Cognoscens Te
-
Barry cur pecuniam accipere?
-
The lion only looks truly fierce if it has its tongue out.
-
The lion only looks truly fierce if it has its tongue out.
Yep, and with claws - and all detached from the lion’s body.
I drew that lion so many times on school desks and books when I was a kid that I reckon I could do it blindfolded
-
Love the 57 style shield design from few pages back. Thought I'd have a go on publisher, so not very good. Not sure the lion would work on the shirt though.
(https://i.ibb.co/WH2VfBm/20220626-203937.jpg) (https://ibb.co/WH2VfBm)
-
I like the round one. With the motto "Do you want to bet against us?" In German, around it.
-
Wollen Sie gegen uns wetten?
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I don't see how it will look any more like a polo shirt than Liverpool or Spurs shirts do, which is not at all.
I really like the lone lion, and it goes way back to when we had a black shirt with a big, red lion on it 8)
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I don't see how it will look any more like a polo shirt than Liverpool or Spurs shirts do, which is not at all.
I really like the lone lion, and it goes way back to when we had a black shirt with a big, red lion on it 8)
I think the lone lion is damn smart. I also don't mind, like Liverpool, having a crest but also doing what they do with the liver bird.
-
I don't see how it will look any more like a polo shirt than Liverpool or Spurs shirts do, which is not at all.
I really like the lone lion, and it goes way back to when we had a black shirt with a big, red lion on it 8)
For the shirts I'm definitely in the stand alone lion camp (with the name)
I thought for the crest I'd be all over the round badge, but I do like this a lot more than I thought I would:
(https://i.ibb.co/GcDmw2f/Villa-badge-lion-claw-av-sans-under-gold.png) (https://ibb.co/GcDmw2f)
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I don't see how it will look any more like a polo shirt than Liverpool or Spurs shirts do, which is not at all.
I really like the lone lion, and it goes way back to when we had a black shirt with a big, red lion on it 8)
For the shirts I'm definitely in the stand alone lion camp (with the name)
I thought for the crest I'd be all over the round badge, but I do like this a lot more than I thought I would:
(https://i.ibb.co/GcDmw2f/Villa-badge-lion-claw-av-sans-under-gold.png) (https://ibb.co/GcDmw2f)
Yeah, I'd be happy with a standalone lion on the shirt, with the 50s style badge being used elsewhere -- as long as the lion looked as fierce as this fella:
(https://i.ibb.co/WH2VfBm/20220626-203937.jpg) (https://ibb.co/WH2VfBm)
Think if we're going for a standalone lion - and I'd be completely in favour of that - we have to go to town on it. Make it look like it's about to ravage someone.
-
Just remembered I nicked this off someone from Twitter quite some time ago. He'd redesigned all PL club badges I seem to recall
(https://i.ibb.co/c1dCzYG/l-T8-V6-J-L-400x400.jpg) (https://ibb.co/c1dCzYG)
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I like that, though I'd lose the star as it doesn't work, and contemplate removing the 1874. Or.... put the star where the 74 is and moved the 74 to be with the 18.
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I mainly posted it for the Lion design. The font is a bit busy, but I thought it was a good effort at the time, particularly as I don't think it was from a Villa fan.
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I mainly posted it for the Lion design. The font is a bit busy, but I thought it was a good effort at the time, particularly as I don't think it was from a Villa fan.
It is, but it harks back to a 'Proud History'......
-
Just remembered I nicked this off someone from Twitter quite some time ago. He'd redesigned all PL club badges I seem to recall
(https://i.ibb.co/c1dCzYG/l-T8-V6-J-L-400x400.jpg) (https://ibb.co/c1dCzYG)
I'd be quite happy if we ended up with that. On the kit, I'd just have that lion on it (in claret / blue / yellow as appropriate) with 'Aston Villa' above.
Personally I like the font. Has a certain 1910s/1920s look about it.
-
Just wondering if the new crest/badge will be designed with Las Vegas Villans in mind?
-
I like that, though I'd lose the star as it doesn't work, and contemplate removing the 1874. Or.... put the star where the 74 is and moved the 74 to be with the 18.
I think it'd look a bit too 'busy' with 1874 one side and the star the other.
I think i prefer that shield to the more elaborate one though, generally I think the shield based badges look very old-fashioned (except for the arsenal one which they've done a really good job with).
More generally I'd prefer something which works in a number of colour palettes because I think it can very easily look washed out otherwise ...
(https://i.ibb.co/GcDmw2f/Villa-badge-lion-claw-av-sans-under-gold.png) (https://ibb.co/GcDmw2f)
The blue background one here is a good example of where a palette swap would be helpful. Even with the current badge the version on last seasons away kit benefits from a simpler scheme:
(https://images.footballfanatics.com/aston-villa/aston-villa-away-shirt-2021-22-with-coutinho-23-printing_ss4_p-13310149+u-ov5dwfunmx7gni0wlt24+v-5c66688739024369aa6f8a214a66052c.jpg?_hv=1&w=900)
It still has problems but it works far better than the official crest.
Number 1 priority for me though is that the Lion has to look like it wants to fuck someone up and not like a declawed kitten playing with a ball on a string.
-
Just wondering if the new crest/badge will be designed with Las Vegas Villans in mind?
The lion will be overweight with mobilty scooter and pissing all it's savings into a fruit machine.
A difficult brief but one which the design team are confident will be bold and unique.
-
Just wondering if the new crest/badge will be designed with Las Vegas Villans in mind?
The lion will be overweight with mobilty scooter and pissing all it's savings into a fruit machine.
A difficult brief but one which the design team are confident will be bold and unique.
What happens in Vegas, stays in Vegas.
-
Favourite is the 50's 60's shield but the round one is also great. The lion should be claret, yellow was a bad idea and we don't need the star... we're Aston Villa - have we won the European cup? yes... next question? - a good designer should get it right... just our name, no other info needed.
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No shield or roundel this time, just playing with the lion (gold) and contrast lettering:
(https://i.ibb.co/2tsxqm5/Villa-badge-lion-claw-av-sans-over-under-gold-white.png) (https://ibb.co/2tsxqm5)
(https://i.ibb.co/MfghgsY/Villa-badge-lion-claw-av-sans-over-under-gold-blue.png) (https://ibb.co/MfghgsY)
(https://i.ibb.co/2sTT5Vf/Villa-badge-lion-claw-av-sans-over-under-gold-cl.png) (https://ibb.co/2sTT5Vf)
And a sample of typefaces -
(https://i.ibb.co/ncfnVYQ/Villa-lettering-typeface-font.png) (https://ibb.co/ncfnVYQ)
NB. There is a massive Wiki article about stars on sports shirts "https://en.wikipedia.org/wiki/Star_(sport_badge)" - not just football,
so you can make your own mind up about how important it is.
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To me stars aren’t important. The accomplishment isn’t diminished by having one or not. Irrespective of why it is on the badge; be it a choice or a league decision as we see in other countries for domestic titles. My objection was to being embarrassed by it. I’ll never be embarrassed by us winning that trophy as it puts us in a very elite class.
-
To me stars aren’t important. The accomplishment isn’t diminished by having one or not. Irrespective of why it is on the badge; be it a choice or a league decision as we see in other countries for domestic titles. My objection was to being embarrassed by it. I’ll never be embarrassed by us winning that trophy as it puts us in a very elite class.
Nobody is embarrassed by winning a trophy. Some people think incorporating a star in your badge because you're not playing in Europe so never get to display one properly is a bit 'small time' I'm inclined to agree.
-
It’s a symbol of our greatest achievement. Maybe we shouldn’t talk about it ever again also. Small time would be having a star for the Inter-Toto cup or Peace Cup. Something the Noses would do.
-
Just wondering if the new crest/badge will be designed with Las Vegas Villans in mind?
The lion will be overweight with mobilty scooter and pissing all it's savings into a fruit machine.
Or it could be an attractive lioness called Tiffany or Candi, but Leona might be better for marketing purposes.
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It’s a symbol of our greatest achievement. Maybe we shouldn’t talk about it ever again also. Small time would be having a star for the Inter-Toto cup or Peace Cup. Something the Noses would do.
What are you on about? Literaly nobody has said that. There's a huge difference between not shoehorning a star into your badge and never talking about our win again. When we're back in Europe we can have a star on our Euopean shirts above the badge.
-
How is a tiny star being shoehorned onto a badge that has changed numerous times throughout our history?
-
How is a tiny star being shoehorned onto a badge that has changed numerous times throughout our history?
If you look at the badge one has been squeezed in next to the lion. It's a bit odd and would look much better without it. It needs to be outside the crest to look credible, but my understanding is the PL would not allow it.
-
A straightforward design that looks good on the shirt but can easily be transposed to all Villa related merchandise. The more fussy it is the harder that is to achieve.
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This is the best one so far by miles
(https://i.ibb.co/5hwnMxW/435-E89-B2-D404-4177-BA26-325-C47-C7-A58-D.jpg) (https://ibb.co/5hwnMxW)
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This is the best one so far by miles
(https://i.ibb.co/5hwnMxW/435-E89-B2-D404-4177-BA26-325-C47-C7-A58-D.jpg) (https://ibb.co/5hwnMxW)
You do know that would mightly piss off a lot of Leeds and Sheffield Utd fans if you put that on Twitter. Which is nice.
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This is the best one so far by miles
(https://i.ibb.co/5hwnMxW/435-E89-B2-D404-4177-BA26-325-C47-C7-A58-D.jpg) (https://ibb.co/5hwnMxW)
You do know that would mightly piss off a lot of Leeds and Sheffield Utd fans if you put that on Twitter. Which is nice.
This is the best one so far by miles
(https://i.ibb.co/5hwnMxW/435-E89-B2-D404-4177-BA26-325-C47-C7-A58-D.jpg) (https://ibb.co/5hwnMxW)
You do know that would mightly piss off a lot of Leeds and Sheffield Utd fans if you put that on Twitter. Which is nice.
In fairness that’s where I got it from
And it did
I thought it was all about celebrating our greatest achievement
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I don't see how it will look any more like a polo shirt than Liverpool or Spurs shirts do, which is not at all.
I really like the lone lion, and it goes way back to when we had a black shirt with a big, red lion on it 8)
For the shirts I'm definitely in the stand alone lion camp (with the name)
I thought for the crest I'd be all over the round badge, but I do like this a lot more than I thought I would:
(https://i.ibb.co/GcDmw2f/Villa-badge-lion-claw-av-sans-under-gold.png) (https://ibb.co/GcDmw2f)
My thoughts also - this crest minus the wording gets my vote. It’s timeless, and I think that any wording just adds unnecessary complication when it comes to reproduction. People will know exactly who we are from the colours, the lion and the feel of tradition that this badge offers.
No one needs to see the words Norwich City, Derby, Tottenham, Sheffield Weds (old badge) or Wolves on their respective badges to know who it represents, and they wouldn’t with this one. It’s class, plus it isn’t just another round badge like so many out there.
-
It's beautiful
-
My thoughts…
No need for a shield of any description.
Definitely not the old style crest which is about as outdated as it gets (ie it’s not timeless by any stretch of the imagination).
If any kind of “border” is used then it should be simple (ie possibly a circle or circles).
A new aggressive lion design with claws and possibly tongue out is required.
Keep text to minimum (just Aston Villa, possibly 1874, and definitely no “prepared” or any other motto).
It sounds like the club are going for something modern, simplistic, powerful and timeless; I hope that is reflected in the design accordingly without any unnecessary throwbacks to a bygone age.
-
Claret lion - fierce looking, not a tabby cat
The words Aston Villa - it is the perfect club name
Works on a shirt, as well as on a screen
No star as part of the crest/logo
Go!
-
Yep
Just a Lion and a name over the top will do for me
-
That round badge is a thing of beauty.
-
I grew up with the round badge and though it was great, but the problem with round badge now is that so many other teams have made it their badge:
https://www.footyheadlines.com/2020/08/roundel-logos-takeover.html
not only that but half of them follow the same identikit formula- club name around the top, FC or Football Club at the bottom,
est. year split across the middle and the club identity in the middle; cat, dog, bird etc. (see Brentford, Man City, Stockport etc.)
Have a look here at how many roundels there are in English football:
https://worldsoccerpins.com/football-logo-library/football-logos-england/
Just a lion rampant on the Villa home shirt is obviously Villa, but away from that context, it 'could' be any number of clubs or sports teams,
Scotland and Netherlands for example.
It's a combination of items that make the Villa unique:
'Aston Villa'
Prepared
1874
Lion Rampant
Claret & Blue
EC Star
Prepared, I believe, is unique to Villa, although 'Ready' is used elsewhere, including 'Club Always Ready' - La Paz, Bolivia.
Apart from the name, the other items aren't unique to Villa, so need to be combined in order to work across different media,
not just kit, but also training gear, leisure wear, websites, stationery etc.
I'm not tasked with making the new badge, so I've just been having fun seeing what works and what doesn't.
It's clear from this and other forums that there won't be a consensus whatever is chosen - there will be lots of disappointed people.
NB. The Spurs badge is unique, so Oldham decided to make their own version with their owl instead of the cockerel. ;)
-
A shield works for Barcelona and hasn’t changed much at all
-
This is fairly shit...
https://mobile.twitter.com/SolihullMoors/status/1542073467725643776
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This is fairly shit...
https://mobile.twitter.com/SolihullMoors/status/1542073467725643776
Looks perfect to me. When they inevitably have to merge, they can just shove a football underneath it, and put in a scroll over the top saying "Small Heath Moors".
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This is fairly shit...
https://mobile.twitter.com/SolihullMoors/status/1542073467725643776
I really like it - nice, clean and simple.
-
I’m surprised they haven’t incorporated SOTV into it.
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This is fairly shit...
https://mobile.twitter.com/SolihullMoors/status/1542073467725643776
It's so shit it would have looked better with a picture of Kathy Griffin in the middle.
I much prefer this effort in the replies. https://mobile.twitter.com/willviles/status/1542100303172063233
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Close the competition. I am a genius (not my shirt, but awesome microsoft paint skills to add the badge - which was also not mine except for the star bit)
CDBWF - please just imagine blue sleeves I haven't got all day
(https://i.ibb.co/MGmztQH/Untitled3.jpg) (https://ibb.co/MGmztQH)
-
Rancid.
-
Rancid.
Cheers.
-
Try here.... https://www.hmfckickback.co.uk/index.php?/forum/1-the-terrace/
-
Close the competition. I am a genius (not my shirt, but awesome microsoft paint skills to add the badge - which was also not mine except for the star bit)
(https://i.ibb.co/MGmztQH/Untitled3.jpg) (https://ibb.co/MGmztQH)
Simply beautiful, I'd certainly buy that. You Sir, are a genius!!
-
Apart from the sleeves, colour, collar and cuff detail, badge and gaudy pattern, that's ok.
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Apart from the sleeves, colour, collar and cuff detail, badge and gaudy pattern, that's ok.
I will put you down for 2
-
Apart from the sleeves, colour, collar and cuff detail, badge and gaudy pattern, that's ok.
Don't forget about the cat playing with the swing toy. #Thestarmustgo.
When I first seen it I thought it was the shirt + one of those undergarments some wear these days.
-
Close the competition. I am a genius (not my shirt, but awesome microsoft paint skills to add the badge - which was also not mine except for the star bit)
(https://i.ibb.co/MGmztQH/Untitled3.jpg) (https://ibb.co/MGmztQH)
Simply beautiful, I'd certainly buy that. You Sir, are a genius!!
That is not an Aston Villa kit. That is not Aston Villa.
-
Goes against the grain, but I like it.
It's got a bit of the old gable effect going on with the collar as well.
Wouldn't want us to ditch the blue sleeves every season, but done well (as per 2018/19) it can work.
-
Close the competition. I am a genius (not my shirt, but awesome microsoft paint skills to add the badge - which was also not mine except for the star bit)
(https://i.ibb.co/MGmztQH/Untitled3.jpg) (https://ibb.co/MGmztQH)
Simply beautiful, I'd certainly buy that. You Sir, are a genius!!
All I did was very crudely put the badge on someone elses shirt design. I didn't do it because I liked the shirt, I was just being lazy and adapting his designs - but it does show to me that I really like the stand alone lion.
The original blokes design was this - but I didn't like the angular look of the AV
(https://i.ibb.co/ngPGHQM/FWVm-Kry-WIAEF0-Bw-1.jpg) (https://ibb.co/ngPGHQM) (https://i.ibb.co/L9zTncD/FWVm-Krd-XEAANd-XN.jpg) (https://ibb.co/L9zTncD)
so credit to this guy on twitter for the original:
https://twitter.com/StuartRobinson7/status/1541751573608538115?s=20&t=iyIIzxXm29Xq32lnonHRxw
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Looks like the Chelsea badge from the early 80s. Its a no from me.
-
Roundel vs Shield - all the elements enclosed with claret lettering and blue lion.
Different background to show how distinct they are.
[Apologies for the poor curved lettering on the roundels]
(https://i.ibb.co/zSjQk2H/Villa-badges-round-shield-cl.png) (https://ibb.co/zSjQk2H)
(https://i.ibb.co/1mzKzmG/Villa-badges-round-shield-blue.png) (https://ibb.co/1mzKzmG)
(https://i.ibb.co/PMhbhcR/Villa-badges-round-shield-white.png) (https://ibb.co/PMhbhcR)
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I’ve no doubt it will end up resembling the round badge of the 70s because that would be the popular choice, but it’ll be a bit of a shame to waste this opportunity.
Was the round badge really that good? It didn’t feel like it at the time, and I think a lot of it’s current popularity is because it was such a successful period we all look back on so fondly. And it’s helped by the fact that so much crap has followed it (both on the pitch and with the badges). There are so many similar ones around, the club name around a circle is the bog standard option if buying a junior team’s strip.
I’m not convinced we’ve ever had a great badge, but then very few football clubs have. Like all the worst designs in life football club badges tend to be designed by committee and in trying to please the majority they fall way short of actually looking good.
I’d be bold and forget what’s gone before, but I know I’d be very much in the minority with that opinion.
So if a rampant lion truly is the image we must always keep to then spend the money on getting it drawn so well that however and wherever it’s reproduced it still looks like a rampant pissing lion.
-
The white back within the badge looks wrong for me.
-
I’ve no doubt it will end up resembling the round badge of the 70s because that would be the popular choice, but it’ll be a bit of a shame to waste this opportunity.
Was the round badge really that good? It didn’t feel like it at the time, and I think a lot of it’s current popularity is because it was such a successful period we all look back on so fondly. And it’s helped by the fact that so much crap has followed it (both on the pitch and with the badges). There are so many similar ones around, the club name around a circle is the bog standard option if buying a junior team’s strip.
I’m not convinced we’ve ever had a great badge, but then very few football clubs have. Like all the worst designs in life football club badges tend to be designed by committee and in trying to please the majority they fall way short of actually looking good.
I’d be bold and forget what’s gone before, but I know I’d be very much in the minority with that opinion.
So if a rampant lion truly is the image we must always keep to then spend the money on getting it drawn so well that however and wherever it’s reproduced it still looks like a rampant pissing lion.
Very true. I definitely want to keep the Lion though.
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Agree with a lot of what DeKuip says. Round badge does bring back a lot of great memories, but in my opinion I’d prefer something different to what many other clubs have done. I want us to be unique, in as much as our crest being identifiable by its silhouette alone as much as anything inside it. Unpopular it may be, but I want us to stand out from the rest.
-
Agree with a lot of what DeKuip says. Round badge does bring back a lot of great memories, but in my opinion I’d prefer something different to what many other clubs have done. I want us to be unique, in as much as our crest being identifiable by its silhouette alone as much as anything inside it. Unpopular it may be, but I want us to stand out from the rest.
I agree.
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Agree with a lot of what DeKuip says. Round badge does bring back a lot of great memories, but in my opinion I’d prefer something different to what many other clubs have done. I want us to be unique, in as much as our crest being identifiable by its silhouette alone as much as anything inside it. Unpopular it may be, but I want us to stand out from the rest.
I agree.
Cue somebody designing a cock and balls shaped badge.
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I quite like this one.
https://ibb.co/L9zTncD
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Looking at the shirts, during the roundel era, it was only ever on a claret or white shirt - never blue.
During the shield era, the badge was set on a black square background.
Anyway, just for fun, I've gone for a radical design incorporating a stylised gas lamp, based on the 140 years logo,
with a gold lion representing the flame:
(https://i.ibb.co/XpGqTjG/Villa-badge-lamp-cl-white-gold.png) (https://ibb.co/XpGqTjG)
Also just for fun:
https://dilbert.com/strip/2003-12-14
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Agree with a lot of what DeKuip says. Round badge does bring back a lot of great memories, but in my opinion I’d prefer something different to what many other clubs have done. I want us to be unique, in as much as our crest being identifiable by its silhouette alone as much as anything inside it. Unpopular it may be, but I want us to stand out from the rest.
For these reasons, I was all in favour of the round one but I've come around to the idea of just a proper lion rampant and the club name.
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I think we should go all in - gas lamps, the old floodlights, 'Do you want to bet against us?' as the motto, Doug's Roller, Dalian's Brolley, all surrounded by the outline of Sir Brian's mid-70's hairstyle.
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I think we should go all in - gas lamps, the old floodlights, 'Do you want to bet against us?' as the motto, Doug's Roller, Dalian's Brolley, all surrounded by the outline of Sir Brian's mid-70's hairstyle.
Lion rampant with a brolly over in the Atkinson/Athersmith style is now an absolute must have IMO.
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I quite like this one.
https://ibb.co/L9zTncD
That’s flippin awful.
I just don’t like the AV in a diamond.
Get rid of the AV and have Aston Villa underneath and we’re there 👍
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Close the competition. I am a genius (not my shirt, but awesome microsoft paint skills to add the badge - which was also not mine except for the star bit)
CDBWF - please just imagine blue sleeves I haven't got all day
(https://i.ibb.co/MGmztQH/Untitled3.jpg) (https://ibb.co/MGmztQH)
That would be an amazing shirt if it had a hula hooping Hippo.
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I think we should go all in - gas lamps, the old floodlights, 'Do you want to bet against us?' as the motto, Doug's Roller, Dalian's Brolley, all surrounded by the outline of Sir Brian's mid-70's hairstyle.
Can we squeeze Dave Chance getting booed singing You'll Never Walk Alone to the Holte End in a pink suit?
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Close the competition. I am a genius (not my shirt, but awesome microsoft paint skills to add the badge - which was also not mine except for the star bit)
CDBWF - please just imagine blue sleeves I haven't got all day
(https://i.ibb.co/MGmztQH/Untitled3.jpg) (https://ibb.co/MGmztQH)
That would be an amazing shirt if it had a hula hooping Hippo.
I know the shirt isn't to everyones taste, but do you like the badge? That was the point of the post.
I quite like this one.
https://ibb.co/L9zTncD
That’s flippin awful.
I just don’t like the AV in a diamond.
Get rid of the AV and have Aston Villa underneath and we’re there 👍
That is basically what I did above, but with my limited microsoft paint skills couldn't quite sort out the name below the badge.
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I'd like the new crest to feature Andrew Greaves pushing the African Car Reverser into Doug's Roller parking space
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(https://the-limpets.de/other_stuff/ACR_vs_Hippo.png)
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Like it. Could we maybe have the hippo failing to stop the ball going over the line against Sheffield United?
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(https://the-limpets.de/other_stuff/ACR_vs_Hippo.png)
Ding ding. Winner.
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(https://the-limpets.de/other_stuff/ACR_vs_Hippo.png)
Ding ding. Winner.
I would buy that
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That's awesome.. does need a mangled hula hoop though.
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I’ve always like the late 60’s/early 70’s badge because it was my first badge on the all claret shirt with blue collar and cuffs. I don’t think it needs ‘Aston Villa’ on it to be honest
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(https://the-limpets.de/other_stuff/ACR_vs_Hippo.png)
Excellent. But still think that the hippo needs to be holding an umbrella. And the mangled hoola hoop.
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I want that crest on a t shirt. Beautiful
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Is the hippo being hit by the African Car Reverser?
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Is the hippo being hit by the African Car Reverser?
Yep.
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Needs a hula-hoop.
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Close the competition. I am a genius (not my shirt, but awesome microsoft paint skills to add the badge - which was also not mine except for the star bit)
CDBWF - please just imagine blue sleeves I haven't got all day
(https://i.ibb.co/MGmztQH/Untitled3.jpg) (https://ibb.co/MGmztQH)
That would be an amazing shirt if it had a hula hooping Hippo.
I know the shirt isn't to everyones taste, but do you like the badge? That was the point of the post.
I quite like this one.
https://ibb.co/L9zTncD
That’s flippin awful.
I just don’t like the AV in a diamond.
Get rid of the AV and have Aston Villa underneath and we’re there 👍
That is basically what I did above, but with my limited microsoft paint skills couldn't quite sort out the name below the badge.
I think that looks the bollocks - including the shirt as well to be honest
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I quite like this one.
https://ibb.co/L9zTncD
Yuk, that’s horrible. It reminds me of the Freemasonslogo for some reason.
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We really don’t need the star. If you remove it from the concept completely then it makes the design easier and simpler as you’re not thinking of ways to incorporate it in to the design.
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I think Prepared should be back on the badge.I quite like the AV design above but don't think it would really work on a shirt
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Cue somebody designing a cock and balls shaped badge.
Not quite but close. https://twitter.com/_Amargill/status/1542465455889289216
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Quickly created this on publisher.
(https://i.ibb.co/sgyCJWc/Screenshot-20220630-185905-Office.jpg) (https://ibb.co/sgyCJWc)
(https://i.ibb.co/tYBYj4s/Screenshot-20220630-185925-Office.jpg) (https://ibb.co/tYBYj4s)
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Finally, a proper lion!
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Finally, a proper lion!
Totally agree. I never understood why the Lion got toned down to a kitten.
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Old red lion on black in roundel and shield:
(https://i.ibb.co/gWTTtMY/Villa-badges-round-shield-old-lion-sable.png) (https://ibb.co/gWTTtMY)
NB. this is from 2016:
http://www.designersjournal.net/news/the-claws-are-out-for-aston-villa
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Old red lion on black in roundel and shield:
(https://i.ibb.co/gWTTtMY/Villa-badges-round-shield-old-lion-sable.png) (https://ibb.co/gWTTtMY)
NB. this is from 2016:
http://www.designersjournal.net/news/the-claws-are-out-for-aston-villa
I quite like that personally - the ones with the claret & blue roundel. Think they'd look properly smart, and would work in multiple formats (lion on it's own, lion with a roundel, lion with roundel & "Aston Villa" beneath it). It also crucially doesn't look like the multitude of other roundel badges.
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Reading this thread I hope they just get on with it and don't take the fans' view into consideration. That's partly how we ended up with the Lerner disaster.
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I hope they take the fan's view into consideration but not the fans' view. They should just ask me. I sorted it on about page one of this thread. For a hundred grand consultancy fee I am more than happy to re-state "just use the round one, FFS".
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I agree Risso, hopefully they don’t use a self claimed designer who uses Publisher, Word or Gimp. They are the bane of my life with their so called print ready files, in doing so taking away my skills as a designer because they can do it themselves, making full use of Calibri, Comic and Chancery and their low resolution pixelated shite.
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I hope they take the fan's view into consideration but not the fans' view. They should just ask me. I sorted it on about page one of this thread. For a hundred grand consultancy fee I am more than happy to re-state "just use the round one, FFS".
can I be your PA I am very cheap
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I'll throw you fifty quid if you're happy to do any actual work that might be required. Can't say fairer than that.
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I agree Risso, hopefully they don’t use a self claimed designer who uses Publisher, Word or Gimp. They are the bane of my life with their so called print ready files, in doing so taking away my skills as a designer because they can do it themselves, making full use of Calibri, Comic and Chancery and their low resolution pixelated shite.
Harsh to lump gimp in there, used well that's a great tool for graphics work, I know a couple of designers who love it. The problem is that, because it's free, you get a lot of part-time wannabe designers using it wothout really knowing what they're doing.
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I agree Risso, hopefully they don’t use a self claimed designer who uses Publisher, Word or Gimp. They are the bane of my life with their so called print ready files, in doing so taking away my skills as a designer because they can do it themselves, making full use of Calibri, Comic and Chancery and their low resolution pixelated shite.
Harsh to lump gimp in there, used well that's a great tool for graphics work, I know a couple of designers who love it. The problem is that, because it's free, you get a lot of part-time wannabe designers using it wothout really knowing what they're doing.
Like this you mean: https://dilbert.com/strip/2003-12-14
As a rank amateur, I've been messing about seeing what could be done, some of mine have been truly horrible.
I don't envy the designers, you just know that their brief boils down to "...a nod to the past, with eye to the future."
A quick search on google for "lion rampant club badge" for example, throws up hundreds of examples from classical shields to soccerball badges.
Hard to believe that the round badge was introduced nearly 50 years ago.
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I use GIMP and mostly like it. So much that I donated to them. Some things about it are horrible though. For example, I wanted to design a (non-Hippo) new badge and the method for getting text to curve around a circle makes String Theory look like tying your shoelaces.
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I use GIMP and mostly like it. So much that I donated to them. Some things about it are horrible though. For example, I wanted to design a (non-Hippo) new badge and the method for getting text to curve around a circle makes String Theory look like tying your shoelaces.
As long as both adults consent it's fine.
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Here is my effort.
(https://i.imgur.com/mFPQCXj.png)
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Went for simplicity, kept the current lion and went back to the round shape that everyone wants but left out the year and the writing that will just make it another round badge that so many clubs have.
It's claret and blue and has the gold lion rampant. That is instantly recognisable as Aston Villa imo. Don't need anything else.
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(https://the-limpets.de/other_stuff/ACR_vs_Hippo.png)
Excellent. But still think that the hippo needs to be holding an umbrella. And the mangled hoola hoop.
Maybe juggling fireworks and knives?
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Here is my effort.
(https://i.imgur.com/mFPQCXj.png)
Alternative:
(https://i.imgur.com/ZZHftj5.png)
Black and white alternatives:
(https://i.imgur.com/kTlAmxA.png)
(https://i.imgur.com/uIO7Gdm.png)
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Here is my effort.
(https://i.imgur.com/mFPQCXj.png)
Alternative:
(https://i.imgur.com/ZZHftj5.png)
Black and white alternatives:
(https://i.imgur.com/kTlAmxA.png)
(https://i.imgur.com/uIO7Gdm.png)
There definitely has to be claret behind the lion, because with blue there is no definition.
The lion isn't rare enough for us to go down the wordless route. We should have our name on any crest/badge - we can't rely on the uniqueness of a liver bird (Liverpool), a cannon (Arsenal) or a cock (we all know who I mean).
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It's a choice between the name and the round badge imo. Too many clubs do both and we'll just end up with a copy of what Chelsea have.
I think nameless crests are the future. Going by what the site said about modernisation and design standing out, it would be the right way to go I think.
Napoli do it and their crest is definitely one of the most distinctive. Juventus as well.
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Their badges are rubbish. A lion is too generic to not have the writing, people wouldn't know what team it is. Blue background, claret lion, "ASTON VILLA" written on it. We have the best colours and the best name, show them off.
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Their badges are rubbish. A lion is too generic to not have the writing, people wouldn't know what team it is. Blue background, claret lion, "ASTON VILLA" written on it. We have the best colours and the best name, show them off.
Agreed. I'm not criticising anybody's work or ideas, there have been some brilliant contributions on this thread.
But I do feel like our uniqueness (our 'USP' in wank talk) is our name. We should never presume that other people know our history like we do.
A lion is not unique. Claret & blue is not unique.
Our name is.
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Absolutely agree with CD and Rory on this.
Yellow on a light blue has to be avoided for any future crests. It’s so wrong. A claret lion on a blue background is what is has to be.
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If our name is to be included and we don't want a Chelsea clone then it has to go on a scroll underneath imo.
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I couldn't give two fucks what Chelsea do.
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I care what Villa do and I don't want a Chelsea badge.
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It will only look like a Chelsea badge to people who are unable to read the words "ASTON VILLA". A badge without said words would look much more like a Chelsea/Millwall/Scotland or whoever badge.
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Using the earlier design with yellow/ gold lion and the name included:
(https://i.ibb.co/XzPGjK4/Villa-Top-crest-rework.jpg) (https://ibb.co/tb61Qvh)
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That badge doesn't look right. It's supposed to be a maroon coloured heart.
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It will only look like a Chelsea badge to people who are unable to read the words "ASTON VILLA". A badge without said words would look much more like a Chelsea/Millwall/Scotland or whoever badge.
Well that's just not true. So many clubs have similar badges.
(https://pbs.twimg.com/media/FWBT-5EXkAAoua8?format=jpg&name=small)
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None of them look like a Villa badge, none of them have "ASTON VILLA" written on them.
Also, please do not post content from that club without warning. I have just firebombed an apiary in a rage.
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Also, please do not post content from that club without warning. I have just firebombed an apiary in a rage.
No need for that, bees are an integral and valued part of the environment. Instead, I hit up a honey called Charlotte on Tinder.
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(https://i.imgur.com/dJbih2d.png)
???
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Can we have a badge with Aston Villa above the Lion and '5 at the back' underneath?
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Or maybe push back on the minimal approach other clubs are taking and have a collage of various Villa-related gems, a sort of celebrity squares approach to it.
Nyland carrying the ball over the line in one corner, Peter Withe's sweatbands in another. the ACR will have to be shoehorned in there somehow, as will Sarah Jane Mee...Sarah Jane Mee...mmm.
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Sorry Smirker, but that looks like a beer mat.
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Sorry Smirker, but that looks like a beer mat.
Yeah agree tbh. Think it looks better without the writing 😏
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Using the earlier design with yellow/ gold lion and the name included:
(https://i.ibb.co/XzPGjK4/Villa-Top-crest-rework.jpg) (https://ibb.co/tb61Qvh)
Works for me.
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Sorry Smirker, but that looks like a beer mat.
Yeah agree tbh. Think it looks better without the writing 😏
Could work with a different font, maybe.
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Sorry Smirker, but that looks like a beer mat.
Yeah agree tbh. Think it looks better without the writing 😏
Lowenbrau FC will be in touch with you shortly.
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Sorry Smirker, but that looks like a beer mat.
Yeah agree tbh. Think it looks better without the writing 😏
Could work with a different font, maybe.
Wingdings?
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Mind your language.
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Seen this circulating on the twitter machine:
(https://i.ibb.co/41zmsW8/Villa-Kit-2.jpg) (https://imgbb.com/)
Nod to the past with the badge, but still looks modern.
No go faster stripes, macron men or any other business.
Would buy.
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Obviously just a mock up but that’s a big improvement on the current badge design.
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No star either 8)
I'd be happy with that 8)
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Seen this circulating on the twitter machine:
(https://i.ibb.co/41zmsW8/Villa-Kit-2.jpg) (https://imgbb.com/)
Nod to the past with the badge, but still looks modern.
No go faster stripes, macron men or any other business.
Would buy.
Love that
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Could it be rubberised?
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Tried a different shield this time and used a similar design to England football:-
(https://i.ibb.co/2KD8DBx/Villa-badge-round-base-sheild-box-blue-let.png) (https://ibb.co/2KD8DBx)
(https://i.ibb.co/2PCJfh1/Villa-badge-round-base-sheild-box-gold-let.png) (https://ibb.co/2PCJfh1)
Allows the 'name plate' to be removed if needs be, leaving just a claret & blue badge.
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Could it be rubberised?
I think you want the S&M thread
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Could it be rubberised?
I think you want the S&M thread
This thread is a disgrace, there's folk talking about using gimps a couple of pages back.
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Could it be rubberised?
I think you want the S&M thread
This thread is a disgrace, there's folk talking about using gimps a couple of pages back.
Yeah, you want less talk and more action don't you Lee?
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Seen this circulating on the twitter machine:
[img width= height= alt=Villa-Kit-2" border="0]https://i.ibb.co/41zmsW8/Villa-Kit-2.jpg[/img] (https://imgbb.com/)
Nod to the past with the badge, but still looks modern.
No go faster stripes, macron men or any other business.
Would buy.
Love that
That is very nice
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I know I'm a bit late on this one, honestly didn't know it had been changed. Just seen the new Le Mans car from Peugeot. The new logo looks lovely. Could Villa go a similar way?
(https://i.ibb.co/L93sdzq/maxresdefault.jpg) (https://ibb.co/L93sdzq)
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Just seen the new Le Mans car from Peugeot. The new logo looks lovely. Could Villa go a similar way?
(https://i.ibb.co/L93sdzq/maxresdefault.jpg) (https://ibb.co/L93sdzq)
No.
Something like that is fine for merchandise but not for the official badge…we’d end up looking like Team GB or…errrr…Peugeot.
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Rounded shield, claret & blue quarterly echoing the Bartons tiling :-
(https://i.ibb.co/NFvJSSp/Villa-badge-round-base-shield-quarterly-inescutcheon-box-gold-let.png) (https://ibb.co/NFvJSSp)
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It looks like a school badge, it's a no from me.
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I'm not mad on the round crest shape. Looks a bit bellend-y.
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Hi, I'm a new member and I'm not 100% sure how to attach files, so I hope the crest I have designed shows up. If not, sorry. If it does I hope you like it.
(https://i.ibb.co/vj83sZx/villabadge3.jpg) (https://ibb.co/vj83sZx)
image posting (https://imgbb.com/)
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Welcome, it shows up fine. That's pretty much perfect but the star looks weird. I'd have it above the badge in Europe and not at all if we aren't allowed to have it above the badge in the league. I've never been mad on "Prepared" as a motto but I know some people like it. I'd certainly be happy with that design.
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I'm glad you like it, I like the star because it represents us winning the greatest prize in club football, and some great teams such as Bayern and Benfica include stars in their badge.
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Welcome, it shows up fine. That's pretty much perfect but the star looks weird. I'd have it above the badge in Europe and not at all if we aren't allowed to have it above the badge in the league. I've never been mad on "Prepared" as a motto but I know some people like it. I'd certainly be happy with that design.
Agreed, decent effort.
Welcome, mate.
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I'm glad you like it, I like the star because it represents us winning the greatest prize in club football, and some great teams such as Bayern and Benfica include stars in their badge.
Yeah I get it, but the league has a rule that you aren't allowed to have the star above the badge. I don't think it looks good anywhere else. I'd have it above the badge in European games, if we ever qualify again, and not on the shirt at all in domestic matches.
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We really don’t need a star on the badge…and it looks a bit crap.
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Hi everyone, good to join the Heroes and Villains. My first match at the Villa was against the Blues in September 1955, we drew 1-1, but I was hooked from that day. I've gone off the subject, the crest, sorry, the round badge will always be a reminder of 1982, so I just think that should be the main part of the crest. The scroll was part of the badge when I started going down the Villa.
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Hi everyone, good to join the Heroes and Villains. My first match at the Villa was against the Blues in September 1955, we drew 1-1, but I was hooked from that day. I've gone off the subject, the crest, sorry, the round badge will always be a reminder of 1982, so I just think that should be the main part of the crest. The scroll was part of the badge when I started going down the Villa.
I think there is a First Match thread, in Villa Memories maybe. I had a great time when I first joined, reading through all the old threads, getting to know the characters.
Then I encountered Brazilian Villain and it put me off but y'know, I'm still here.
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Hi everyone, good to join the Heroes and Villains. My first match at the Villa was against the Blues in September 1955, we drew 1-1, but I was hooked from that day. I've gone off the subject, the crest, sorry, the round badge will always be a reminder of 1982, so I just think that should be the main part of the crest. The scroll was part of the badge when I started going down the Villa.
I think there is a First Match thread, in Villa Memories maybe. I had a great time when I first joined, reading through all the old threads, getting to know the characters.
Then I encountered Brazilian Villain and it put me off but y'know, I'm still here.
My advice is just stay off 'off topic' and you might like people :D.
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There are a depressingly large amount of clubs and businesses who use a lion logo/crest
- just do a Google image search for "football teams badge lion" and you'll see what I mean.
Everything from Cameroon, Holland and Scotland to Percy Main AFC and Woburn & Wavendon FC.
Anyway, using Scotland's badge for inspiration, I've come up with these - claret & blue for domestic games,
gold version for Europe/special occasions:
(https://i.ibb.co/fd2FVgP/Villa-badge-round-shield-home-let.png) (https://ibb.co/fd2FVgP)
(https://i.ibb.co/Gc3PXYt/Villa-badge-round-shield-away-let.png) (https://ibb.co/Gc3PXYt)
The lettering could be removed, leaving just the badge, which should be recognisably Villa.
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No no no. Has to have "ASTON VILLA" on it.
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So what’s the process here. Are they going to take ideas or those created by an agency and present multiple crest options to vote on?
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No no no. Has to have "ASTON VILLA" on it.
I said 'could' - for kits use the whole thing, but maybe just the badge for internet, leisure wear etc.
Lot's more fan design on Villa Talk -
https://www.villatalk.com/topic/11217-new-club-crest-ideas/page/61/
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I find it quite amusing that after having being lumbered with Randy's 'Microsoft Paint' amateur effort, we now have thousands of graphic designers all posting free designs for Aston Villa. ;-)
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Looking at the new shirts made me think, one thing I like about the current badge is the size of the Lion. In a lot of the mock ups of a circular badges that people are getting excitied about the lion looks tiny. I hope it looks more prominent on the new badge whatever we go for. I think this is why I still favour the stand alone lion discussed before.
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Looking at the new shirts made me think, one thing I like about the current badge is the size of the Lion. In a lot of the mock ups of a circular badges that people are getting excitied about the lion looks tiny. I hope it looks more prominent on the new badge whatever we go for. I think this is why I still favour the stand alone lion discussed before.
You'd love a return to the 1870-80s Badge then
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Looking at the new shirts made me think, one thing I like about the current badge is the size of the Lion. In a lot of the mock ups of a circular badges that people are getting excitied about the lion looks tiny. I hope it looks more prominent on the new badge whatever we go for. I think this is why I still favour the stand alone lion discussed before.
That's about where I am with it, the other problem with the round badges is people seem to dislike empty space so they keep adding stuff that isn't needed (this is true for many club badges). The only essential stuff is a Lion and the words Aston Villa, everything else that gets included has to be there to promote those 2 things.
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The lion in the round badge was perfect. The current lion looks like the cowardly one from the Wizard of Oz.
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Love the 80s crest above with the prepared underneath, taking ideas from a couple of badges. I would ditch the star though looks.very childish and not necessary
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The lion in the round badge was perfect. The current lion looks like the cowardly one from the Wizard of Oz.
On the new shirt I think the lion looks a bit better but yellow on light blue is never going to be the lion most fans want. Yellow on claret or claret on light blue works far better (also any half and half, quarters, etc background can fuck right off, as someone said a while back, that makes it look like an old school badge).
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Claret and blue. Those are our colours!
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The lion in the round badge was perfect. The current lion looks like the cowardly one from the Wizard of Oz.
I'm not on about the shape of it CD I'm on about the size. Some of the mock ups the lion is tiny. I'd like it to be front and centre of our emblem.
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Claret and blue. Those are our colours!
You do 'need' (want is probably more accurate to be fair) some accent colours on there as well though with yellow and white both long established as part of our overall scheme.
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No star, prepared or anything but Aston villa, lion and colours - two different round styles:-
(https://i.ibb.co/7y8kD9y/Villa-badge-round-shield-simple-let.png) (https://ibb.co/7y8kD9y)
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The one on the right looks a bit MLS.
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The lion in the round badge was perfect. The current lion looks like the cowardly one from the Wizard of Oz.
I'm not on about the shape of it CD I'm on about the size. Some of the mock ups the lion is tiny. I'd like it to be front and centre of our emblem.
I do agree with this, some of the ones with Aston Villa in the outer circle give very little space for the Lion. I can't remember which design it was but everyone was basically loving it and all I was thinking was 'our cat is too small!'
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Seen this circulating on the twitter machine:
(https://i.ibb.co/41zmsW8/Villa-Kit-2.jpg) (https://imgbb.com/)
Nod to the past with the badge, but still looks modern.
No go faster stripes, macron men or any other business.
Would buy.
Not a big fan of the round badge, but this ticks a lot of boxes for all.
I really like it.
It would, possibly, have to be all claret on our away shirts, though
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^^ That is gorgeous.
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^^ That is gorgeous.
agreed by me
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If imitation is the sincerest form of flattery...
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If imitation is the sincerest form of flattery...
No Villa in there but I would like to believe that a team in India copied the crest of Bray Wanderers.
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When did Bray see its first Indian, last Tuesday?
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When did Bray see its first Indian, last Tuesday?
I believe 'The Curry Leaf' restaurant has been opened there for some time.
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More "what if?"
I looked at previous badges and other elements like the old Trinity mosaic;
old shield on black background, new shape lion, surrounded by the 70s roundel,
variety of typeface and colour lettering.
(https://i.ibb.co/C5y9n35/Aston-Villa-combined-elements-badges.png) (https://ibb.co/C5y9n35)
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More "what if?"
I looked at previous badges and other elements like the old Trinity mosaic;
old shield on black background, new shape lion, surrounded by the 70s roundel,
variety of typeface and colour lettering.
(https://i.ibb.co/C5y9n35/Aston-Villa-combined-elements-badges.png) (https://ibb.co/C5y9n35)
Nice efforts, bud 👍
I will say, however, a gold lion has to go on a claret background.
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A gold lion has to go in the bin.
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More "what if?"
I looked at previous badges and other elements like the old Trinity mosaic;
old shield on black background, new shape lion, surrounded by the 70s roundel,
variety of typeface and colour lettering.
(https://i.ibb.co/C5y9n35/Aston-Villa-combined-elements-badges.png) (https://ibb.co/C5y9n35)
Some really nice ideas mate, thank you.
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A gold lion has to go in the bin.
I agree.
However there was a really nice round badge earlier in the thread which I thought would appeal to you.
All claret, with gold lion, lettering and round frame. Looked absolutely class.
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https://www.avfc.co.uk/news/2022/august/24/aston-villa-crest-supporters-survey/
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https://www.avfc.co.uk/news/2022/august/24/aston-villa-crest-supporters-survey/
Well that's a ball ache-couldn't get past question 1 when I opted for "other"
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https://www.avfc.co.uk/news/2022/august/24/aston-villa-crest-supporters-survey/
Well that's a ball ache-couldn't get past question 1 when I opted for "other"
Really? Worked for me.
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https://www.avfc.co.uk/news/2022/august/24/aston-villa-crest-supporters-survey/
Well that's a ball ache-couldn't get past question 1 when I opted for "other"
Think you have to select more than one option
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https://www.avfc.co.uk/news/2022/august/24/aston-villa-crest-supporters-survey/
Well that's a ball ache-couldn't get past question 1 when I opted for "other"
Think you have to select more than one option
Ah yes ,silly me.Cheers Bache!
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Seems like a whole lot of unnecessary market shite when you should just be able to click the round badge.
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A good survey and no doubt they’ll receive a wide variety of feedback, so hopefully they’ll be able to use it constructively rather than get bogged down by it. I didn’t particularly like the questions referring to other clubs badge designs as most of them are terrible.
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I voted for Sheffield United and Roma, even though the Roma badge isn't round like ours, obviously, should be.
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Went for Chelsea, Sheffield Utd and Bayern Munich badges, all round!
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I voted Man City, Middlesbrough and Sevilla. I like Newcastle's badge a lot too, any of the new stylised badges are a big no no for me. Ours looks shit. Lerner couldn't even draw a badge.
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More "what if?"
I looked at previous badges and other elements like the old Trinity mosaic;
old shield on black background, new shape lion, surrounded by the 70s roundel,
variety of typeface and colour lettering.
(https://i.ibb.co/C5y9n35/Aston-Villa-combined-elements-badges.png) (https://ibb.co/C5y9n35)
[/quote
Not the gold lion but the rest are beautiful and brilliant! Nod to the past and still looking classy.
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Went for Chelsea, Sheffield Utd and Bayern Munich badges, all round!
I did similar Brentford, Bristol City and Real Madrid (round with crown). Aston Villa FC is a must over AVFC for me too.
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Man U, Blackburn,Fiorentina
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Went for Chelsea, Sheffield Utd and Bayern Munich badges, all round!
I did similar Brentford, Bristol City and Real Madrid (round with crown). Aston Villa FC is a must over AVFC for me too.
Liverpool (yuck) , Coventry (yuck) and Ajax for me
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Seems like a whole lot of unnecessary market shite when you should just be able to click the round badge.
This.
I went to the toilet, and ended up having a big poo before I got to the end.
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Seems like a whole lot of unnecessary market shite when you should just be able to click the round badge.
This.
I went to the toilet, and ended up having a big poo before I got to the end.
Did you add that in the 'other comments' box?
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Seems like a whole lot of unnecessary market shite when you should just be able to click the round badge.
This.
I went to the toilet, and ended up having a big poo before I got to the end.
Did you add that in the 'other comments' box?
Ha!
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Spurs, Sheff Utd and of course AS Roma.
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I'm one of the minority that don't want a round badge. They're ten a penny these days, and we're not.
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I want to know why there was only one negative adjective in a list where you had to pick two things.
'Do you find this: modern, dynamic, fun, historic, confident, vibrant, boring, other?' (Or whatever.)
Their feedback from me will just show that absolutely everything bores me shitless, which is only partly true.
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Anybody else from here received a focus group invite? Rather looking forward to attending tomorrow.
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Went for Chelsea, Sheffield Utd and Bayern Munich badges, all round!
I did similar Brentford, Bristol City and Real Madrid (round with crown). Aston Villa FC is a must over AVFC for me too.
Liverpool (yuck) , Coventry (yuck) and Ajax for me
Forest , Norwich, Ajax
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Anybody else from here received a focus group invite? Rather looking forward to attending tomorrow.
Nope. Just an email with link to the online survey.
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Went for Chelsea, Sheffield Utd and Bayern Munich badges, all round!
I did similar Brentford, Bristol City and Real Madrid (round with crown). Aston Villa FC is a must over AVFC for me too.
Liverpool (yuck) , Coventry (yuck) and Ajax for me
Forest , Norwich, Ajax
Chelsea, Sheff U, Inter
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I don’t want a round badge either, just a golden lion and the rest speaks for itself.
But more important than the crest review is to get crazy train played in its rightful a lot and not when the players come out to warm up. That was criminal at the Everton game and the person at the club responsible for the offence needs to be punished.
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I don’t want a round badge either, just a golden lion and the rest speaks for itself.
This.
My feedback was that there isn’t any need for a shield, circle or any kind of border as they all look old fashioned and out dated. You don’t need any kind of nod to history or nostalgia in terms of the design components or shape because they don’t tend to age well (only exception would be incorporating 1874 but that’s not even an essential requirement on the badge). Keep it simple, clean and fresh so you have a modern timeless design.
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I don’t want a round badge either, just a golden lion and the rest speaks for itself.
This.
My feedback was that there isn’t any need for a shield, circle or any kind of border as they all look old fashioned and out dated. You don’t need any kind of nod to history or nostalgia in terms of the design components or shape because they don’t tend to age well (only exception would be incorporating 1874 but that’s not even an essential requirement on the badge). Keep it simple, clean and fresh so you have a modern timeless design.
times TWO....clear, bold simple lion with AVFC underneath. Blue on claret, claret on blue.
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Anybody else from here received a focus group invite? Rather looking forward to attending tomorrow.
Yes
There are 2 zoom sessions for overseas supporters.
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I don’t want a round badge either, just a golden lion and the rest speaks for itself.
This.
My feedback was that there isn’t any need for a shield, circle or any kind of border as they all look old fashioned and out dated. You don’t need any kind of nod to history or nostalgia in terms of the design components or shape because they don’t tend to age well (only exception would be incorporating 1874 but that’s not even an essential requirement on the badge). Keep it simple, clean and fresh so you have a modern timeless design.
times TWO....clear, bold simple lion with AVFC underneath. Blue on claret, claret on blue.
If there’s to be any text then it should simply read “ASTON VILLA”.
There’s no need for an irrelevant motto, club established date or even “FC” since everyone know that a team playing professional football is a football club (as an example, West Ham and Spurs don’t have FC on their current badges).
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I’d especially like any one that says ‘Champions of Europe’ underneath.
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I don’t want a round badge either, just a golden lion and the rest speaks for itself.
This.
My feedback was that there isn’t any need for a shield, circle or any kind of border as they all look old fashioned and out dated. You don’t need any kind of nod to history or nostalgia in terms of the design components or shape because they don’t tend to age well (only exception would be incorporating 1874 but that’s not even an essential requirement on the badge). Keep it simple, clean and fresh so you have a modern timeless design.
times TWO....clear, bold simple lion with AVFC underneath. Blue on claret, claret on blue.
If there’s to be any text then it should simply read “ASTON VILLA”.
There’s no need for an irrelevant motto, club established date or even “FC” since everyone know that a team playing professional football is a football club (as an example, West Ham and Spurs don’t have FC on their current badges).
Criminal it doesn't say Aston Villa atm. The most beautiful club name in British football abbreviated to AVFC, We're not a City, United or Town, We're Villa.
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I don’t want a round badge either, just a golden lion and the rest speaks for itself.
This.
My feedback was that there isn’t any need for a shield, circle or any kind of border as they all look old fashioned and out dated. You don’t need any kind of nod to history or nostalgia in terms of the design components or shape because they don’t tend to age well (only exception would be incorporating 1874 but that’s not even an essential requirement on the badge). Keep it simple, clean and fresh so you have a modern timeless design.
times TWO....clear, bold simple lion with AVFC underneath. Blue on claret, claret on blue.
If there’s to be any text then it should simply read “ASTON VILLA”.
There’s no need for an irrelevant motto, club established date or even “FC” since everyone know that a team playing professional football is a football club (as an example, West Ham and Spurs don’t have FC on their current badges).
Fully agreed.
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Want the 82 badge back! Voted for Chelsea, QPR and Bayern Munich as best examples elsewhere - did not tick the box saying "Successful" when looking at word association vs current badge alas :-(
Seems to be an open invite to contribute:
https://www.avfc.co.uk/news/2022/august/24/aston-villa-crest-supporters-survey/
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Must have been a bit easier to design Loch Ness FC's crest.
(https://i.ibb.co/fFfc3GJ/Loch-Ness-F-C.png) (https://ibb.co/fFfc3GJ)
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I'm one of the minority that don't want a round badge. They're ten a penny these days, and we're not.
I agree. The round badge was cutting edge at the time, now it's not. There's lots of good elements to that badge (the lion, "Aston Villa FC", how bold it looks), we should take those and bring them up to the cutting edge.
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I'm one of the minority that don't want a round badge. They're ten a penny these days, and we're not.
I agree. The round badge was cutting edge at the time, now it's not. There's lots of good elements to that badge (the lion, "Aston Villa FC", how bold it looks), we should take those and bring them up to the cutting edge.
During what period were round club crests deemed as 'cutting edge'? I'd say a shield shape is totally out dated to use on a club crest. But round is classic and was used by other teams long before we used it.
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Aston Villa is unique in so many ways, we have a history that is unmatched by the rest of football. Our badge/crest should reflect this, and that means it shouldn’t be similar to any other club.
I’ve said it before but it should be recognisable from its silhouette alone, in the same way that Forest, Spurs and dare I say it, those filthy fuckers from Bordesley Green’s badges are. A round badge is not in any shape or form, unique.
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I don’t want a round badge either, just a golden lion and the rest speaks for itself.
This.
My feedback was that there isn’t any need for a shield, circle or any kind of border as they all look old fashioned and out dated. You don’t need any kind of nod to history or nostalgia in terms of the design components or shape because they don’t tend to age well (only exception would be incorporating 1874 but that’s not even an essential requirement on the badge). Keep it simple, clean and fresh so you have a modern timeless design.
times TWO....clear, bold simple lion with AVFC underneath. Blue on claret, claret on blue.
If there’s to be any text then it should simply read “ASTON VILLA”.
There’s no need for an irrelevant motto, club established date or even “FC” since everyone know that a team playing professional football is a football club (as an example, West Ham and Spurs don’t have FC on their current badges).
Fully agreed.
I agree too regards our whole club name being on. Aston Villa.
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The Forest crest is a superb, an iconic design. I've never understood the Blues crest though, with the use of the globe in the design, what's the relevance, it's terrible.
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This was discussed at the FCG tonight. It's ongoing.
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...or never ending?
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I was all for the return of the round badge, as it's by far my favourite badge in our history, but as people have mentioned, EVERY Tom, Dick and Harry is doing it now. Feel we've missed the boat really.
I'm now leaning towards favouring no shield or round badge at all - Just a lion emblem with the words (NOT ABBREVIATION!) Aston Villa. Works for Spurs and Forest
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I voted for an irregular octagon shaped badge. Mainly because you can design it to look like Pac-Man.
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80’s badge and include the star. Simple
Design but oozes class.
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I voted for an irregular octagon shaped badge. Mainly because you can design it to look like Pac-Man.
I reckon a septagon. Criminally underrated shape, beats the shit out of it's poor 5, 6, and 8 sided cousins
(https://is5-ssl.mzstatic.com/image/thumb/Purple118/v4/59/79/94/5979943e-7807-8291-411e-dead2342def8/source/512x512bb.jpg)
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Sky have voted that they want a picture of Steven Gerrard’s face as the new ‘crest’.
Steven Gerrard’s Aston Villa.
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Went for Millwall as they have have scary lion and Ajax, cos it's really cool
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I wonder if this lot will be doing the badge/crest
https://someoneinlondon.com/projects/the-claws-are-out
Scroll down to see who else they've done.
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I was all for the return of the round badge, as it's by far my favourite badge in our history, but as people have mentioned, EVERY Tom, Dick and Harry is doing it now. Feel we've missed the boat really.
I'm now leaning towards favouring no shield or round badge at all - Just a lion emblem with the words (NOT ABBREVIATION!) Aston Villa. Works for Spurs and Forest
I ended up going with Spurs as one of my choices - I quite like the stand alone idea tbh. The Liver bird also lends itself to that & I am pretty sure Liverpool have done that at times. I like the simplicity.
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The most important thing is to get rid of that insipid yellow.
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The most important thing is to get rid of that insipid yellow.
Agreed... ANDthe star unless it can sit proudly top and center!
Looks stuck on in hurry in it's current position.... Forest's two stars look far more professional.
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The most important thing is to get rid of that insipid yellow.
Agreed... ANDthe star unless it can sit proudly top and center!
Looks stuck on in hurry in it's current position.... Forest's two stars look far more professional.
The star should sit above the badge and not be part of it. Although it's quite ambiguous what the stars represent at club level.
https://www.thesun.co.uk/sport/football/3640415/football-clubs-wear-stars-real-madrid-juventus-manchester-city-rangers/
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I was all for the return of the round badge, as it's by far my favourite badge in our history, but as people have mentioned, EVERY Tom, Dick and Harry is doing it now. Feel we've missed the boat really.
I'm now leaning towards favouring no shield or round badge at all - Just a lion emblem with the words (NOT ABBREVIATION!) Aston Villa. Works for Spurs and Forest
I ended up going with Spurs as one of my choices - I quite like the stand alone idea tbh. The Liver bird also lends itself to that & I am pretty sure Liverpool have done that at times. I like the simplicity.
Those were the two that went down well at the FCG last night. And get rid of the star.
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I'd be happy with a stand-alone emblem as well, if a lion didn't appear on so many badges/crests.
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Just curious, I love the round badge. I'm in my 50's, so as a kid it had fond memories. I voted the round, but also liked Arsenal's. How would people on here feel if the club went down a similar route to say, Gloucester Rugby and revamped the lion.
(https://i.ibb.co/JpRDPkk/YHT3-PFDTZQ75-CYG4-TZT7-F77-WSY.jpg) (https://ibb.co/JpRDPkk)
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Sky have voted that they want a picture of Steven Gerrard’s face as the new ‘crest’.
Steven Gerrard’s Aston Villa.
That will give us something to throw darts at! Good shout Paul.
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Just curious, I love the round badge. I'm in my 50's, so as a kid it had fond memories. I voted the round, but also liked Arsenal's. How would people on here feel if the club went down a similar route to say, Gloucester Rugby and revamped the lion.
(https://i.ibb.co/JpRDPkk/YHT3-PFDTZQ75-CYG4-TZT7-F77-WSY.jpg) (https://ibb.co/JpRDPkk)
Quite like that badge, but the 1873 looks odd, they'd have been better leaving it off.
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So would the fanbase take to a lions head and not the rampant lion. Personally I love the heritage and tradition, but would love to see a modern totally different crest. It just has to look right.
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Just curious, I love the round badge. I'm in my 50's, so as a kid it had fond memories. I voted the round, but also liked Arsenal's. How would people on here feel if the club went down a similar route to say, Gloucester Rugby and revamped the lion.
(https://i.ibb.co/JpRDPkk/YHT3-PFDTZQ75-CYG4-TZT7-F77-WSY.jpg) (https://ibb.co/JpRDPkk)
Quite like that badge, but the 1873 looks odd, they'd have been better leaving it off.
I agree, definitely would have been better without the year.
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I still remember the last previous badge consultation.
"Which shape badge would you like?
A. A shield
B. A big circle
C. A medium circle
D. A small circle"
Or some such vote-splitting stuff.
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Just curious, I love the round badge. I'm in my 50's, so as a kid it had fond memories. I voted the round, but also liked Arsenal's. How would people on here feel if the club went down a similar route to say, Gloucester Rugby and revamped the lion.
(https://i.ibb.co/JpRDPkk/YHT3-PFDTZQ75-CYG4-TZT7-F77-WSY.jpg) (https://ibb.co/JpRDPkk)
Quite like that badge, but the 1873 looks odd, they'd have been better leaving it off.
I agree, definitely would have been better without the year.
Personally, I think they both look shite. The old version looks cluttered and confusing, and the new one looks like it would be better suited to an American Sports team in the NHL/NBA.
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Just curious, I love the round badge. I'm in my 50's, so as a kid it had fond memories. I voted the round, but also liked Arsenal's. How would people on here feel if the club went down a similar route to say, Gloucester Rugby and revamped the lion.
(https://i.ibb.co/JpRDPkk/YHT3-PFDTZQ75-CYG4-TZT7-F77-WSY.jpg) (https://ibb.co/JpRDPkk)
Quite like that badge, but the 1873 looks odd, they'd have been better leaving it off.
I agree, definitely would have been better without the year.
Personally, I think they both look shite. The old version looks cluttered and confusing, and the new one looks like it would be better suited to an American Sports team in the NHL/NBA.
Looks like the Leicester Tigers badge in this line-up:
(https://i.ibb.co/xzBdSsR/Lions-head-badges.png) (https://ibb.co/xzBdSsR)
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I'm coming round more to the idea of the standalone lion, but it must have 'Aston Villa'.
Sorry if this has already been asked, but if we were to go with the standalone lion, would that get around the not being allowed to have a star above the badge, so we could stick it directly above the lion as part of the design, but on the kit it would look like it was above, like Forest?
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I don't like the idea of a a standalone lion with/without 'Aston Villa' for the main badge, it would mean the badge would have to change with the background colour for contrast.
Maybe for training and leisurewear, social media etc., otherwise the badge should remain the same regardless of background.
Here's some 'what ifs' for example:
(https://i.ibb.co/k2RPMkd/Aston-Villa-badges-Lion-Letters-a.png) (https://ibb.co/k2RPMkd)
Whereas an enclosed badge stays the same. Two slightly different styles here:
(https://i.ibb.co/J3j3cP2/Aston-Villa-badges-black-round-old-shield-a.png)
(https://ibb.co/J3j3cP2)(https://i.ibb.co/JHbtbmV/Aston-Villa-badges-black-round-roundel-a.png) (https://ibb.co/JHbtbmV)
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Clubs like Forest and Spurs seem to cope without worrying too much about background colour.
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As I keep saying the main problem is the yellow lion. Particularly on a light blue background.
I like those Weedy
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Clubs like Forest and Spurs seem to cope without worrying too much about background colour.
Couldn't really give a toss about Forest and Spurs, TBH. Ours should be a claret lion on a blue background in a round badge.
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Forest - great badge and no sponsor (for now). Back in the PL and spending like there's no tomorra. Halcyon days.
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Clubs like Forest and Spurs seem to cope without worrying too much about background colour.
I voted Spurs in the survey so I agree.
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Forest - great badge and no sponsor (for now). Back in the PL and spending like there's no tomorra. Halcyon days.
Doesn't halcyon mean in the past?!
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Not getting the love in for the Tottenham and Forest badges at all. They look tacky to me. Sheffield United is a proper badge.
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Not getting the love in for the Tottenham and Forest badges at all. They look tacky to me. Sheffield United is a proper badge.
It's funny, I look at the Sheffield United badge and I think the pirate like blades look shit. Shirts and badges... we went to rival fashion schools.
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Couple of sew-on badges I dug out.The blazer one I think is dead smart
(https://i.ibb.co/XLYqsmC/20220829-142125.jpg) (https://ibb.co/PjDdhB6)
[img width= height= alt=20220829-142149" border="0]https://i.ibb.co/DgS0g06/20220829-142149.jpg[/img] (https://ibb.co/6JfjJjp)
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First one looks like an MU one :o
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First one looks like an MU one :o
It looks like the Everton one on here (which is also similar to Man U):
(https://i.ibb.co/dmmMg41/EVqxu-QKXs-AADavk.png) (https://ibb.co/dmmMg41)
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My take on the lion's head badge and a version with the current lion:
(https://i.ibb.co/8YWhxSt/Aston-Villa-badges-Lion-head-shield-GY-samples.png) (https://ibb.co/8YWhxSt)
(https://i.ibb.co/zPhwqNB/Aston-Villa-badges-Lion-new-shield-GY-samples.png) (https://ibb.co/zPhwqNB)
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My take on the lion's head badge and a version with the current lion:
(https://i.ibb.co/8YWhxSt/Aston-Villa-badges-Lion-head-shield-GY-samples.png) (https://ibb.co/8YWhxSt)
(https://i.ibb.co/zPhwqNB/Aston-Villa-badges-Lion-new-shield-GY-samples.png) (https://ibb.co/zPhwqNB)
Oooh, I hate that lion's head, sorry Weedy.
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My take on the lion's head badge and a version with the current lion:
edit
Oooh, I hate that lion's head, sorry Weedy.
Me too, but it was a free clipart and didn't have a watermark. ;)
It's just to give an idea of what a Villa crest would look like if the club decide it wanted to copy Leicester Tigers, Gloucester etc.
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My take on the lion's head badge and a version with the current lion:
(https://i.ibb.co/8YWhxSt/Aston-Villa-badges-Lion-head-shield-GY-samples.png) (https://ibb.co/8YWhxSt)
(https://i.ibb.co/zPhwqNB/Aston-Villa-badges-Lion-new-shield-GY-samples.png) (https://ibb.co/zPhwqNB)
Oooh, I hate that lion's head, sorry Weedy.
Far too close to those self entitled wankers from Copenhagen.
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My take on the lion's head badge and a version with the current lion:
edit
Oooh, I hate that lion's head, sorry Weedy.
Me too, but it was a free clipart and didn't have a watermark. ;)
It's just to give an idea of what a Villa crest would look like if the club decide it wanted to copy Leicester Tigers, Gloucester etc.
Fair play 🙂
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Absolutely love this video. The idea of storytelling was a powerful way of focusing creative juices aimed at producing something fit for purpose, unique that screams Aston Villa. The issue isn't about whether you like the design he came up with it is about the process. If the villa creatives follow the same path I'm sure will have a great logo
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The story telling concept is very good but, as you say, the end design not so however a graphic design team should be able to incorporate such design elements to produce a good design with meaning.
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It doesn't take a 26 minute video to say "bring back the round badge, you twats".
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I really hope we go back to the round badge.
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Absolutely love this video. The idea of storytelling was a powerful way of focusing creative juices aimed at producing something fit for purpose, unique that screams Aston Villa. The issue isn't about whether you like the design he came up with it is about the process. If the villa creatives follow the same path I'm sure will have a great logo
Nah, this is just bollocks. This is what happens when you listen to marketeers and not fans. The idiots who came up with the aborted Leeds monstrocity thought they had a good story to tell, but ultimately it was just marketing speak bullshit.
I don't necessarily subscribe to 'just get the old round badge back' - the club had a history both before and after that badge. But equally, if you try too hard to be clever you just end up with bullshit, like his design.
They just need to design some nice badges - round, shield, minimalist etc - and then pick one.
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That’s very true Chris. Overthinking it and trying to incorporate historic elements of the club could easily make it overly fussy regardless of the story. A clean modern minimalist design is what I would like to see…subtle nods to the “story” can be included but if they complicate or take away from the design then they should end up in the recycling bin.
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As someone in the marketing world there is no-way you can communicate all of what he is trying to do through a logo.
The logo is almost the cherry on the top of cake - all that stuff about hard work, togetherness and fearlessness comes through everything else you do, from how you are on pitch, to how you treat your fans. If you are really clever there will be some links between the playing side and the fans in terms of values, but that can end up being an exercise in post-rationalising meanings.
Elements...
Lion (I think this is the trickiest part to get right)
Colours (Claret and blue - no yellow/gold as it doesn't translate well to screen)
Wording (Aston Villa)
Device (shield, circle etc)
Should be easy! But whatever happens, people will hate it.
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That’s very true Chris. Overthinking it and trying to incorporate historic elements of the club could easily make it overly fussy regardless of the story. A clean modern minimalist design is what I would like to see…subtle nods to the “story” can be included but if they complicate or take away from the design then they should end up in the recycling bin.
Same. My personal favourite would be a stand alone lion on the shirt - in the same way Liverpool and Spurs do, but I'm pretty open minded to something more traditional.
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Absolutely love this video. The idea of storytelling was a powerful way of focusing creative juices aimed at producing something fit for purpose, unique that screams Aston Villa. The issue isn't about whether you like the design he came up with it is about the process. If the villa creatives follow the same path I'm sure will have a great logo
Of all the fan designs I've seen in recent times, that's the worst by a long, long way. Dreadful.
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That really is utter, utter shit
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Article by Gregg in The Athletic. Bits in bold made me chuckle, good to see the chap put a bit of humour into his articles even if inadvertently.
Aston Villa’s badge: Lion stays, but ‘AVFC’ could be replaced in redesign
Gregg Evans
Sep 13, 2022
What is a badge in any case? It’s a complicated question to answer.
Perhaps your football club’s most ubiquitous symbol is a storied, heraldic design harking back to the local coat of arms or a sleek, modern design dreamt up to look effortlessly slick emblazoned on modern sportswear.
But why is there a tree? Or a bee? Or a devil? Is that an… elephant?
This week, The Athletic is breaking down the details hiding in plain sight and explaining what makes your club badge.
In the commercial department at Aston Villa, the early stages of a significant change are already underway.
For the first time since 2016, alterations will be made to the club’s badge as part of a shake-up to “review how we present ourselves visually in the future”.
As with everything central to the history of a founding-member football club — the name, colours, stadium and crest — supporters take great pride in maintaining tradition and authenticity.
Villa understand that and continue to engage deeply with their fanbase.
On the official website, a section has been created for supporters to leave views and suggestions for how the crest should look.
“True claret and blue Villans” will also be contacted for their thoughts and conversations will take place during sessions with the Fans Consultation Group.
Ultimately, though, the final design for the new look will be decided by club officials and there will be no poll or development updates.
The badge rollout will then tie in with the North Stand expansion at Villa Park.
These are progressive times for Villa and the club want to maximise every opportunity.
Altering the badge is significant but nothing new. There have been multiple new designs over the years and at this early stage — the aim is to have it ready for next season — there’s no clarity on what exactly about the current one will be tweaked, although the explanation that “this isn’t a process of starting from scratch” suggests there isn’t the desire for major surgery.
A key element of the Villa crest is the lion.
It is a tribute to the Royal Arms of Scotland and the Scottish heritage of Birmingham.
In 1877, the new club’s chairman was William McGregor, a Scotsman who had been attracted to Villa because of the links to his homeland. It was McGregor who decided that Scotland’s royal crest should be the emblem of an English club 200 miles from the border between the two nations.
McGregor also founded England’s top division in 1888 and carried through reform on a national level. It was his drive and direction that helped turn football into a professional sport.
Initially, the lion on Villa’s crest faced in the opposite direction to today’s version. And it was red, like the one on the Royal Arms of Scotland, not yellow.
There was also a period where it wasn’t on the badge at all before it returned in time for Villa’s FA Cup final win in 1957. Since then it has always existed as part of the crest in different forms.
In 2007, the lion was made “proud, looking to the future and unified — signalling our desire for togetherness”.
There have also been tweaks over the years to make the lion more ferocious-looking. Claws were added during the last rebrand, to give a more powerful look.
Assuming the lion retains his place on the new crest, much of the other focus will centre around the colour scheme, wording and the overall shape.
For a club who play in claret and blue at home, and have claret and blue seats inside their stadium, there’s a lot of yellow — the lion himself is yellow — on the current badge. Finding the right colour balance is one area club officials are looking at.
Deciding whether to remove the “AVFC” and revert to using “Aston Villa” is another consideration.
Villa want to be mixing with the big boys in the division, and what do Manchester City, Liverpool, Manchester United, Arsenal, Tottenham and Chelsea all have in common? They’ve got the full name of the club on the badge.
In fact, Villa are one of only five Premier League clubs NOT to use the full name.
Nottingham Forest, Fulham and Leeds United use abbreviations to display their identity, while Wolverhampton Wanderers simply have a wolf’s head with no lettering or words.
In 2007, it was decided that “AVFC” would be a better way to represent the club on the crest but times have changed and the use of social media is far more important now. Villa see the crest changes as necessary if they are to stand out as a global brand.
Admittedly, the crest hasn’t changed too much in recent years.
As part of that rebrand 15 years ago, a white star was added to mark the club’s 1982 European Cup final victory. No doubt that will remain on the next version.
Then, in 2016, there was the decision to remove the word “Prepared” — a long-term feature — which was ironic as the club had just suffered relegation, looking deeply unprepared as they finished bottom with only three wins in their 38 Premier League matches.
Apart from that, Villa’s crest has had a similar look for some time even though most older supporters liked the round badge worn from 1973 to 1992, which is synonymous with both the club’s last league title in 1980-81 and the following season’s European Cup triumph.
The plan next is to “inspire for the future”.
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I do hope he’s wrong about keeping the star.
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Absolutely love this video. The idea of storytelling was a powerful way of focusing creative juices aimed at producing something fit for purpose, unique that screams Aston Villa. The issue isn't about whether you like the design he came up with it is about the process. If the villa creatives follow the same path I'm sure will have a great logo
Of all the fan designs I've seen in recent times, that's the worst by a long, long way. Dreadful.
I write corporate marketing bollocks for a living, and I found that a tough watch. I normally like his stuff but I feel like I've just been fisted by Ayn Rand. And she was holding a twelve-sided star. I'm actually motivated to do the work I've been avoiding all day now, because it can't possibly be more tedious than that.
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I hope our Canadian friend hasn't screwed the pooch on this one. He's been great entertainment with good Villa insight up to now.
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Absolutely love this video. The idea of storytelling was a powerful way of focusing creative juices aimed at producing something fit for purpose, unique that screams Aston Villa. The issue isn't about whether you like the design he came up with it is about the process. If the villa creatives follow the same path I'm sure will have a great logo
Of all the fan designs I've seen in recent times, that's the worst by a long, long way. Dreadful.
I write corporate marketing bollocks for a living, and I found that a tough watch. I normally like his stuff but I feel like I've just been fisted by Ayn Rand. And she was holding a twelve-sided star. I'm actually motivated to do the work I've been avoiding all day now, because it can't possibly be more tedious than that.
I’ll put you down as undecided SE.
(fuck me the badge was a complete catastrofuck and the only surprise was not hearing the words “thought shower”. Jesus Fucking Christ.)
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Absolutely love this video. The idea of storytelling was a powerful way of focusing creative juices aimed at producing something fit for purpose, unique that screams Aston Villa. The issue isn't about whether you like the design he came up with it is about the process. If the villa creatives follow the same path I'm sure will have a great logo
Of all the fan designs I've seen in recent times, that's the worst by a long, long way. Dreadful.
I write corporate marketing bollocks for a living, and I found that a tough watch. I normally like his stuff but I feel like I've just been fisted by Ayn Rand. And she was holding a twelve-sided star. I'm actually motivated to do the work I've been avoiding all day now, because it can't possibly be more tedious than that.
I'm sure you've used that simile before, it's either a recurring nightmare or a niche interest. I skipped to the end after listening to his life changing marketing experience and he appeared to be suggesting some kind of sheriff's badge.
I find myself concerned that the process itself will eventually spit out something as hideous.
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I have. I think it was after a bruising encounter with Ads. No fisting took place. Not that I remember, anyway.
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Absolutely love this video. The idea of storytelling was a powerful way of focusing creative juices aimed at producing something fit for purpose, unique that screams Aston Villa. The issue isn't about whether you like the design he came up with it is about the process. If the villa creatives follow the same path I'm sure will have a great logo
Of all the fan designs I've seen in recent times, that's the worst by a long, long way. Dreadful.
I write corporate marketing bollocks for a living, and I found that a tough watch. I normally like his stuff but I feel like I've just been fisted by Ayn Rand. And she was holding a twelve-sided star. I'm actually motivated to do the work I've been avoiding all day now, because it can't possibly be more tedious than that.
I'm sure you've used that simile before, it's either a recurring nightmare or a niche interest. I skipped to the end after listening to his life changing marketing experience and he appeared to be suggesting some kind of sheriff's badge.
I find myself concerned that the process itself will eventually spit out something as hideous.
A Sheriffs Badge! I wa starting to think what the hideous monstrosity reminded me of and you are right. I think the Viz definition of a sheriffs badge totally sums up the end result.
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Yes, maybe we could use the chocolate colour we wore back in the day to finish it.
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Nothing anybody produces will please everybody.
Ditto the new Witton End.
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Yes, but not only has he omitted our full name but the AV is too subtle to catch to the untrained eye, as well.
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Seeing as the future King is a Villa fan maybe we should incorporate some royal heraldry into the new crest - like a royal warrant.
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Behave yourself. Anyway the lion is already taken from the Royal Banner of Scotland.
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Seeing as the future King is a Villa fan maybe we should incorporate some royal heraldry into the new crest - like a royal warrant.
A guillotine?
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I appreciate the thinking behind the logo design by the Canadian Villa fan (forgive me I don't know his name) but yeah, not a design I'd like to see. Made me think that maybe the club could dredge up three awful designs and one stellar one to help unite us behind a badge.
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I appreciate the thinking behind the logo design by the Canadian Villa fan (forgive me I don't know his name) but yeah, not a design I'd like to see. Made me think that maybe the club could dredge up three awful designs and one stellar one to help unite us behind a badge.
What you want and a few shit options to make sure you get your own way is pretty much how I handle every project I work on.
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Todays update.
https://www.avfc.co.uk/news/2022/september/26/aston-villa-club-crest-update/
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All sounds like far too much common sense and consideration in the approach to this. Just get some crayons and crack on!
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And this is to decide whether we should go for the 'Risso' or 'German James' badge, right?
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I like it except for Item 7, sounds like gimmicky nonsense might win the day. At least it will have our name on and won't be an insipid yellow any more, by the sound of it.
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I assume that RL's mosaic will have to be redone, or will it remain as an ode to Comic Sans?
I do love the mosaic. After the years of penny-pinching it was great to see (someone else's) money being spunked with abandon.
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And this is to decide whether we should go for the 'Risso' or 'German James' badge, right?
One on the home kit, the other on the away.
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I've seen the options. SBJ&tO.
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A few other people who were at the FCG are saying on Twitter there were three options. The lion isn’t yellow and it will say Aston Villa.
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3 options to be reviewed before 2 are made available to vote on.
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What does “SBJ&tO” mean?
Edit: I’ve Googled “SBJ” and I’m pretty sure it’s not what Dave meant!
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What does “SBJ&tO” mean?
Edit: I’ve Googled “SBJ” and I’m pretty sure it’s not what Dave meant!
Sweet Baby Jesus and the Orphans?
Hopefully not what Dave meant either. :(
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Apparently the star is still on them, so disappointing. File us with Forest/Huddersfield as a club with an inferiority complex. "We were big once, honest!"
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What does “SBJ&tO” mean?
Edit: I’ve Googled “SBJ” and I’m pretty sure it’s not what Dave meant!
Sweet Baby Jesus and the Orphans?
Hopefully not what Dave meant either. :(
Aaaah that makes sense…and agree, it doesn’t sound good at all.
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I've seen the options. SBJ&tO.
Thoughts on them Dave? Heard lion is blue or claret depending on design
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If they are really shit then enough of us need to urge them to gobsck to one of the old ones. The problem will be they've tried to listen to everything the fans want like Lerner did.
Obviously wait to see them first 8)
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Shield, Lion or round badge the 3?
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I've seen the options. SBJ&tO.
Thoughts on them Dave? Heard lion is blue or claret depending on design
I think they're all varying shades of bad but I'm as far from the target market as it's possible to get. There will be a star, which means our mentality is closer to Huddersfield than Manchester United and the winner will no doubt be highly acclaimed just because.
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A star? Twats.
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I've seen the options. SBJ&tO.
Thoughts on them Dave? Heard lion is blue or claret depending on design
I'm as far from the target market as it's possible to get.
I don't like the sound of that, either. If people who have supported the club for decades aren't the target market, I think that's a misstep.
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I've seen the options. SBJ&tO.
Thoughts on them Dave? Heard lion is blue or claret depending on design
I think they're all varying shades of bad but I'm as far from the target market as it's possible to get. There will be a star, which means our mentality is closer to Huddersfield than Manchester United and the winner will no doubt be highly acclaimed just because.
Thats the reality now mate, im not the target market either. I fully expect a basic round badge, slightly tweaked and lion detail improved and thats it. Nothing major
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It's going to be Emperor's New Clothes again like when they spent ages telling us how fashionable Luke was then loads of gullible Villa fans convinced themselves it was great even though it was a Hearts shirt.
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I'm expecting a standalone lion, with Aston Villa and 1874...and - sadly it seems - the star
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I don't mind the star but if we have one it needs to be above the badge, not by the side looking like the lion has just burped it.
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It's going to be Emperor's New Clothes again like when they spent ages telling us how fashionable Luke was then loads of gullible Villa fans convinced themselves it was great even though it was a Hearts shirt.
Let it go, CD! 😉
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Apparently the star is still on them, so disappointing. File us with Forest/Huddersfield as a club with an inferiority complex. "We were big once, honest!"
This. And for the same reason I hate the banners for our EC winning goal.
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I wish they'd stop asking the fans for stuff like this. Just pick a firm who knows what they're doing, and present it to us when you've made a decision. A camel is a horse designed by a committee and all that.
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Is there a more grumpy fan base in football?
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Apparently the star is still on them, so disappointing. File us with Forest/Huddersfield as a club with an inferiority complex. "We were big once, honest!"
This. And for the same reason I hate the banners for our EC winning goal.
I love them.
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It's going to be Emperor's New Clothes again like when they spent ages telling us how fashionable Luke was then loads of gullible Villa fans convinced themselves it was great even though it was a Hearts shirt.
Let it go, CD! 😉
NEVER! 😄
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I wish they'd stop asking the fans for stuff like this. Just pick a firm who knows what they're doing, and present it to us when you've made a decision. A camel is a horse designed by a committee and all that.
This.
Jesus Christ.
Sometimes I imagine Wes, and Nassef shaking their heads at the ineptitude of the club.
Get it fucking done.
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Is there a more grumpy fan base in football?
Warrants another star I reckon (winky thing)
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I've seen the options. SBJ&tO.
Thoughts on them Dave? Heard lion is blue or claret depending on design
I think they're all varying shades of bad but I'm as far from the target market as it's possible to get. There will be a star, which means our mentality is closer to Huddersfield than Manchester United and the winner will no doubt be highly acclaimed just because.
Well said Dave.
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I wish they'd stop asking the fans for stuff like this. Just pick a firm who knows what they're doing, and present it to us when you've made a decision. A camel is a horse designed by a committee and all that.
I totally agree. The club will probably already have rejected the best designs produced to get down to the final three and a trained designer will be sitting with his or her head in their hands thinking why do I bother. And if it then goes to fans to choose from those three it will be the nearest option to something we’ve had before that’ll win the vote.
There are very few football club badges that are any good and there’s a reason for that.
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https://someoneinlondon.com/projects/the-claws-are-out
This was the project last time.....
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https://someoneinlondon.com/projects/the-claws-are-out#6
This was the project last time.....
Looks like they did the Spurs branding, which in my opinion is easily the best in the Premier League.
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Can I just say....I don't mind the star. I think the achievement it represents is something to be very proud of.
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I'm expecting a standalone lion, with Aston Villa and 1874...and - sadly it seems - the star
Without the star I'd be happy with that.
I'm worried some are pushing for a diamond shape (as it looks like AV) which I absolutely hate.
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https://someoneinlondon.com/projects/the-claws-are-out#6
This was the project last time.....
Looks like they did the Spurs branding, which in my opinion is easily the best in the Premier League.
Tottenham badge is awful, IMO. Far too pleased with itself, much like the club.
Sheffield United have the best badge in the English leagues. I'm aware they aren't Premier League any more. Would maybe go for Palace if I had to pick a PL one but not overly keen on any of them.
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The recognition of winning a trophy shouldn't be part of what defines our visual identity.
It would be like Coventry having an FA Cup, or blues the auto windscreen trophy.
We've done the EC win justice elsewhere around the club and with the various tribute kits over the years, but it shouldn't be on our badge.
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The recognition of winning a trophy shouldn't be part of what defines our visual identity.
It would be like Coventry having an FA Cup, or blues the auto windscreen trophy.
We've done the EC win justice elsewhere around the club and with the various tribute kits over the years, but it shouldn't be on our badge.
Totally agree.
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It's gouinf to be wank isn't it?. I said this when they 'embarked' on their 'journey'. I'm fully with Risso, just fucking pay somebody that knows what they're doing and be done with it.
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Can I just say....I don't mind the star. I think the achievement it represents is something to be very proud of.
We can be proud of it without having it on the badge.
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Some more info now on our FB Page.
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A round badge similar to the historic 1982 crest but not the same
A Gas Lamp-inspired crest in the shape of a shield
A lion - facing the opposite way to the one now - on its own with Villa’s established year, 1874, sitting underneath
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These 3 will be whittled down to two.
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A round badge similar to the historic 1982 crest but not the same
A Gas Lamp-inspired crest in the shape of a shield
A lion - facing the opposite way to the one now - on its own with Villa’s established year, 1874, sitting underneath
I thought they had promised that it would have "ASTON VILLA" written on it?
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Sounds like it will be the first one then…which I wouldn’t be displeased about as long as it’s a coherent design.
I’m not sure what a “gas lamp-inspired crest” means visually, and I can’t see how the lion facing forward would scan correctly (may be looking to the future is what they’re going for with that concept?).
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A round badge similar to the historic 1982 crest but not the same
A Gas Lamp-inspired crest in the shape of a shield
A lion - facing the opposite way to the one now - on its own with Villa’s established year, 1874, sitting underneath
For those of us not on/interested in the Farcebook shite, any chance we could put it here too please?
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A round badge similar to the historic 1982 crest but not the same
A Gas Lamp-inspired crest in the shape of a shield
A lion - facing the opposite way to the one now - on its own with Villa’s established year, 1874, sitting underneath
For those of us not on/interested in the Farcebook shite, any chance we could put it here too please?
That's it. The options are described in words. Not sure why.
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The text you have quoted is the information.
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Maybe we're trying out a revolutionary verbal crest.
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It's here, it's there, it's everyfuckingwhere, Verbal Crest, Verbal Crest.
Catchy.
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A round badge similar to the historic 1982 crest but not the same
A Gas Lamp-inspired crest in the shape of a shield
A lion - facing the opposite way to the one now - on its own with Villa’s established year, 1874, sitting underneath
The third option sounds intriguing to me. Nice, potted history of the club in a single statement - formed in 1874, made great by a pair of Scots (and a scouser), have won the European Cup. I think that's pretty much on the money for me.
Interested in the other two, but suspect one will look horrendous, the other a bit too generic these days.
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It's here, it's there, it's everyfuckingwhere, Verbal Crest, Verbal Crest.
Catchy.
I like it.
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Ok - gas lamp - hmmm not sure this would resonate with anyone under the age of about 100...seems gimmicky
As for lions facing the wrong way...
Current direction - lion rampant– the most common of all the positions. Rampant means ‘ramped’ or ‘rearing up’ of a lion on its back leg with front paws outstretched. It's basically a Scottish lion and says more about the reason why the club went from kicking a ball around a park to the biggest club in the world
New direction - lion regardant – a head direction where the lion is looking back toward its tail. Watchful, contemplative - hardly proud and fierce...
I'm sure the designers have Wiki'd it like I've just done.
As has been said - one they have chosen and a couple too mad to be even considered.
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Pending the look, I actually like the idea of the lamp.. its something original and has a decent shape to it.
We'll see..
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I'm very worried this could turn out to be a disaster, not sure a gas lamp would work,very odd. Let's hope choice 1 is actually OK otherwise it could be more years of pain looking at our crest. It can't be any worse than the current one I suppose
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If you took the star off our current one and put the full name on instead of the initials I'd settle for that tbh.
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It's gouinf to be wank isn't it?. I said this when they 'embarked' on their 'journey'. I'm fully with Risso, just fucking pay somebody that knows what they're doing and be done with it.
It's a box-ticking exercise in heritage and fan consultation.
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It's going to be the badge equivalent of the car Homer Simpson designed isn't it?
(https://i.ibb.co/0MjbcWR/Screenshot-2022-10-04-at-15-59-36.png) (https://ibb.co/0MjbcWR)
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And that gaslamp is more Disneyfied history shite.
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It's going to be the badge equivalent of the car Homer Simpson designed isn't it?
(https://i.ibb.co/0MjbcWR/Screenshot-2022-10-04-at-15-59-36.png) (https://ibb.co/0MjbcWR)
"Powerful like a gorilla, yet soft and yielding like a Nerf ball."
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And that gaslamp is more Disneyfied history shite.
Can you explain what they mean by the gas lamp in relation to the new badge Dave?
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What's the point in publishing written descriptions? just show us the 3 designs.
More gaslighting than gaslamp.
It has worked though, we've stopped talking about how shit we are.
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I would be very disappointed if at least one of those Brummie lads who were the real founding fathers of our club did not say "Why the fuck are we standing under a bleeding lampost? It's pissing with rain."
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I think the 2 chosen designs will be released as images.
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And that gaslamp is more Disneyfied history shite.
Can you explain what they mean by the gas lamp in relation to the new badge Dave?
A six (or five, I was in the naughty corner by this time) sided shield with a yellow shadow outline to reflect the light.
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Bloody hell! Sounds like like that Canadian bloke's effort with the iron railing spikes on the outside. i.e. shit.
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The round one, which will win because it's round, looks like the sort of thing you'd see on a knock off scarf sold on Bescot market.
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And that gaslamp is more Disneyfied history shite.
Can you explain what they mean by the gas lamp in relation to the new badge Dave?
A six (or five, I was in the naughty corner by this time) sided shield with a yellow shadow outline to reflect the light.
Ugh, that sounds like Wolves. (A steaming pile of Wolves.)
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Let's remember that a professional design team came up with our current shit badge, and a professional design team came up with the Leeds horror show. Maybe listening to the fans is not such a bad idea after all? (Sorry for attaching the Leeds badge thingy! At least it was good for a laugh whilst it lasted.)
(https://i.ibb.co/3pGch29/Screenshot-20221004-164324-2.png) (https://ibb.co/3pGch29)
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Apparently the star is still on them, so disappointing. File us with Forest/Huddersfield as a club with an inferiority complex. "We were big once, honest!"
This. And for the same reason I hate the banners for our EC winning goal.
It’s not our history’s problem that our current team is a bit meh!! We should never stop celebrating our achievements as much as we should hold our owners/managers and players accountable for not making new achievements.
Banners, stars are fine by me
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Knocked up in 5 mins... imagine the third one with a claret lion...
(https://i.ibb.co/tXzj62d/Lion.png) (https://ibb.co/tXzj62d)
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Knocked up in 5 mins... imagine the third one with a claret lion...
(https://i.ibb.co/tXzj62d/Lion.png) (https://ibb.co/tXzj62d)
Decent. Any chance you could add a scroll thingy either at the top or the bottom with "prepared" on it?
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Ha not quickly!
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Apparently the star is still on them, so disappointing. File us with Forest/Huddersfield as a club with an inferiority complex. "We were big once, honest!"
This. And for the same reason I hate the banners for our EC winning goal.
It’s not our history’s problem that our current team is a bit meh!! We should never stop celebrating our achievements as much as we should hold our owners/managers and players accountable for not making new achievements.
Banners, stars are fine by me
Of course we should never forget the achievements of our glorious past but our owners have repeatedly said that they want to return us to the elite of European football. Can you imagine Barca, Real Madrid, Milan etc putting up huge banners describing a goal in a European Cup final? It just smacks of small time thinking to me. We need to start thinking like an elite club and acting like one if we're to become one.
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The banner is class. We don't want to just be a generic Southampton type team playing at some boring identikit stadium. Celebrate the history, it's our greatest asset. The banner is one of the things that helps us stand out. It's the sort of thing some Villa fans rush to condemn as "small time" but literally no fans of other clubs think so.
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The banner is class. We don't want to just be a generic Southampton type team playing at some boring identikit stadium. Celebrate the history, it's our greatest asset. The banner is one of the things that helps us stand out. It's the sort of thing some Villa fans rush to condemn as "small time" but literally no fans of other clubs think so.
I can think of a couple.
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No problem with the banner in the ground. Shouldn’t be on the badge though.
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No, agreed. That would be silly.
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Apparently the star is still on them, so disappointing. File us with Forest/Huddersfield as a club with an inferiority complex. "We were big once, honest!"
This. And for the same reason I hate the banners for our EC winning goal.
It’s not our history’s problem that our current team is a bit meh!! We should never stop celebrating our achievements as much as we should hold our owners/managers and players accountable for not making new achievements.
Banners, stars are fine by me
OK.
I say rename Villa Park to Birmingham De Kuip, in honour of our European Cup win. Then change the walkout music to the CL anthem, in honour of our European Cup win. Play a home pre season friendly every year against our opponents that night, Bayern Munich, and unveil a new digital clock outside the ground with the time constantly set at the moment the goal was scored. All in honour of our European Cup win!
Wont make us look small time at all...
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Because that's exactly the same as one banner. Let's never mention our history, we can pretend to be some pointless club like Reading or MK Dons. That won't be small time.
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I love the banner. The star notsomuch.
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The banner doesn't bother me. The star does and the logic behind it is stupid.
'Let's copy European clubs and put a star above our crest, it will look great. Oh we're not allowed well let's just squash it in anywhere as long as its there so everyone can see we actually won something once.'
That's the only reason fans want it in. Im sick of us telling people we're a big club. It's time to act like it.
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No problem with the banner in the ground. Shouldn’t be on the badge though.
Be a bit of a squeeze to get all that on to a badge I'd imagine.
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I really hope it’s the 3rd one.
We had a history before and after the round badge. No redesign will do it justice and the Lion is too small.
The lamp sounds wank - just trying too hard.
Stand alone Lion for me.
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The banner doesn't bother me. The star does and the logic behind it is stupid.
'Let's copy European clubs and put a star above our crest, it will look great. Oh we're not allowed well let's just squash it in anywhere as long as its there so everyone can see we actually won something once.'
That's the only reason fans want it in. Im sick of us telling people we're a big club. It's time to act like it.
Fair enough. Yeah, I agree with you on the star. It should be above the badge or nowhere. Agree on acting big time too. But you get fans on here falling over themselves to say liccul Villa couldn't attract someone like Pochettino, we should be grateful for Steven bloody Gerrard gracing us with his presence.
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The banner doesn't bother me. The star does and the logic behind it is stupid.
'Let's copy European clubs and put a star above our crest, it will look great. Oh we're not allowed well let's just squash it in anywhere as long as its there so everyone can see we actually won something once.'
That's the only reason fans want it in. Im sick of us telling people we're a big club. It's time to act like it.
Fair enough. Yeah, I agree with you on the star. It should be above the badge or nowhere. Agree on acting big time too. But you get fans on here falling over themselves to say liccul Villa couldn't attract someone like Pochettino, we should be grateful for Steven bloody Gerrard gracing us with his presence.
Time for a putsch.Names!
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The banner is class. We don't want to just be a generic Southampton type team playing at some boring identikit stadium. Celebrate the history, it's our greatest asset. The banner is one of the things that helps us stand out. It's the sort of thing some Villa fans rush to condemn as "small time" but literally no fans of other clubs think so.
You have proof of that I take it?
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Yes, hang on. Hold your breath while I consult every single fan of another club.
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Miaow
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Miaow
That sounds like the noise our current lion would make.
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Purrfect
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While we're at it, I propose an update to the North Stand banner to reflect our pride and passion, a rallying cry:
"Konsa, Mings, Konsa, Mings, Martinez, Mings, prepared to hoof it down the left. There's a good ball in from Phil Coutinho! Oh it must be! It i...oh fuck! Ollie Watkins!"
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I’m not sure there’s that much wrong with our current lion other than the colour is a bit insipid
It looks good in black and white see the link Drummond posted earlier
https://someoneinlondon.com/projects/the-claws-are-out
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While we're at it, I propose an update to the North Stand banner to reflect our pride and passion, a rallying cry:
"Konsa, Mings, Konsa, Mings, Martinez, Mings, prepared to hoof it down the left. There's a good ball in from Phil Coutinho! Oh it must be! It i...oh fuck! Ollie Watkins!"
I like it, but would be better in Latin to add a touch of class.
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Yes, hang on. Hold your breath while I consult every single fan of another club.
How are you going to do that with Wolves fans spread far and wide in every corner of the globe?
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While we're at it, I propose an update to the North Stand banner to reflect our pride and passion, a rallying cry:
"Konsa, Mings, Konsa, Mings, Martinez, Mings, prepared to hoof it down the left. There's a good ball in from Phil Coutinho! Oh it must be! It i...oh fuck! Ollie Watkins!"
Excellent
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The current lion that was re-designed to look more fierce is pretty good. That re-design was a fairly targeted exercise though, to make a shit crest slightly less shit. I can imagine that if you were designing the crest from scratch you might treat the Lion a bit differently. The same agency also did the branding for Spurs, Wolves and Norwich. The general theme from all of these seems to have been to reduce visual clutter. So, I could imagine the lion being simplified, as long as the silhouette was suitably punchy.
Like others, I’m of the view that you should just pay good designers to do their job rather than trying to faithfully incorporate supporter consultation, which by its very nature will be varied and potentially misleading. Design by committee rarely produces good outcomes. Since Everton were forced to withdraw their new crest some years ago all clubs are conscious that they need to be able to say ‘this is what you chose’. We’re in a slightly different position in that our crest has been well and truly messed-up already, so pretty much anything will be an improvement. It does sound like the club might have put forward two straw men so that their preferred option will in vitally be chosen by fans. I just hope the preferred option is objectively an impressive piece of graphic design. I can well remember the crushing disappointment when the current crest was introduced.
In principle I think the crest should feature a lion and the words ‘Aston Villa’, and shouldn’t feature a yellow figure against a light blue ground, or a star. I also think we shouldn’t introduce some Disneyland interpretation of history 150 years after the event.
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The banner is class. We don't want to just be a generic Southampton type team playing at some boring identikit stadium. Celebrate the history, it's our greatest asset. The banner is one of the things that helps us stand out. It's the sort of thing some Villa fans rush to condemn as "small time" but literally no fans of other clubs think so.
You have proof of that I take it?
The only people who moan about us celebrating 1982 are Blose and Albion fans who are beating eaten away inside by jealousy which is destroying their very souls. They spend far more time talking about how we talk about 1982 than we do talking about 1982 and are usually the first people to bring it up in any conversation. You don't hear anyone suggesting Forest, Liverpool or Man U should pretend they never won it.
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[ don't hear anyone suggesting Forest, Liverpool or Man U should pretend they never won it.
There’s nothing wrong with being proud to have won it, but incorporating a reference to it in your actual crest is incredibly small time. We should have an ambition to win it again, rather than being bothered about telling people ‘we were good once, don’t you know’.
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The banner is class. We don't want to just be a generic Southampton type team playing at some boring identikit stadium. Celebrate the history, it's our greatest asset. The banner is one of the things that helps us stand out. It's the sort of thing some Villa fans rush to condemn as "small time" but literally no fans of other clubs think so.
You have proof of that I take it?
The only people who moan about us celebrating 1982 are Blose and Albion fans who are beating eaten away inside by jealousy which is destroying their very souls. They spend far more time talking about how we talk about 1982 than we do talking about 1982 and are usually the first people to bring it up in any conversation. You don't hear anyone suggesting Forest, Liverpool or Man U should pretend they never won it.
Most clubs in the country would sell their soul for our heritage. I'm really not sure why some fans are willing to forget it so readily.
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Yeah, were we all supposed to make a pact on 27th May 1982 - "Last night was great, but now we must never speak of this again" or something?
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As seems to happen far too often, small time is being used in place of 'not to my taste' a lot on this thread.
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It's not to my taste because I think it's small-time. It's a look back to the idea a few years ago of trying to shoehorn stars into badges for whatever reason. Yes, it was a great achievement, and yes, it should be recognised. But the way we go about it now is, to me, embarrassing.
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Hopefully Villa fans in 2063 will still be boring people silly about the 2023 FA Cup victory.
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Year after year after year we complained how 80-82 was all but erased from our history by Ellis, now that we do celebrate an achievement that is the envy of all but a select few clubs in Europe, it's embarrassing and small time.
And that is actually why the new crest will probably be shit, fans never stop moaning no matter what goes on.
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Year after year after year we complained how 80-82 was all but erased from our history by Ellis, now that we do celebrate an achievement that is the envy of all but a select few clubs in Europe, it's embarrassing and small time.
And that is actually why the new crest will probably be shit, fans never stop moaning no matter what goes on.
I didn't say celebrating it is embarrassing, I said that I think we do it too much and also to the exclusion of virtually everything else.
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I'd rather over celebrate it than have 2 decades of the club trying to pretend it never happened.
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I'd rather over celebrate it than have 2 decades of the club trying to pretend it never happened.
So would I.
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I don't mind us celebrating it, but it should not be on our crest, for me. It's something we achieved; not something we should be 'about'.
Similarly, I'm not too bothered about how 'tough' the lion looks.
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This debate is getting ridiculous. You can’t equate not wanting a star on the badge to not wanting to recognise and celebrate 1982. These don’t have to go hand in hand. The club should and do celebrate the victory, the fans sing about it - there’s nothing wrong with that.
Sticking a star on the badge is, for some, a step too far. I happen to agree, it’s a bit small time. When we’re back in Europe we can display the star. Until then I’d prefer that we don’t seek validation by shoe horning it into the badge.
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Use the star as the lion's eye.
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Until then I’d prefer that we seek validation by shoe horning it into the badge.
So we should have a star then?
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Until then I’d prefer that we seek validation by shoe horning it into the badge.
So we should have a star then?
Well spotted, post edited, thank you.
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I don't mind us celebrating it, but it should not be on our crest, for me. It's something we achieved; not something we should be 'about'.
Similarly, I'm not too bothered about how 'tough' the lion looks.
I said it should have a Stone Island badge. The idea wasn't taken seriously.
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Use the star as the lion's eye.
A lion with a twinkle in his eye?
Not sure about that
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I don't mind us celebrating it, but it should not be on our crest, for me. It's something we achieved; not something we should be 'about'.
Similarly, I'm not too bothered about how 'tough' the lion looks.
I said it should have a Stone Island badge. The idea wasn't taken seriously.
I just googled the Stone Island badge, hadn't seen it before. It's a bit... white supremacist.
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Think we should have the star, but it should be above the badge and not part of it. I'm personally not a fan of the banners on the stands, as it's all a bit too "American football" for me.
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I just googled the Stone Island badge, hadn't seen it before. It's a bit... white supremacist.
Now I am curious, mate. What makes you associate a compass badge with white supremacists? Anyway, I think rappers are the ones wearing it nowadays, not so much the football hooligans of old.
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Every single person that I have ever encountered wearing Stone Island has been an utter and complete C**T.
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It's hoolie/EDL clobber, IMO.
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I just googled the Stone Island badge, hadn't seen it before. It's a bit... white supremacist.
Now I am curious, mate. What makes you associate a compass badge with white supremacists? Anyway, I think rappers are the ones wearing it nowadays, not so much the football hooligans of old.
Have you been to a football match recently? Stone Island is still de rigueur amongst the sort of coked up twats who spend the entire match flapping their hands at the opposition fans.
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I just googled the Stone Island badge, hadn't seen it before. It's a bit... white supremacist.
Now I am curious, mate. What makes you associate a compass badge with white supremacists? Anyway, I think rappers are the ones wearing it nowadays, not so much the football hooligans of old.
Have you been to a football match recently? Stone Island is still de rigueur amongst the sort of coked up twats who spend the entire match flapping their hands at the opposition fans.
Not in the UK, no. I'm aware of a hooligan fondness for the brand but not that it was a white supremacy component to it.
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I had a lovely Stone Island coat in the late 90s, before it got co-opted by wannabe hooligans.
The brand, not the coat.
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Stone Island, like Burberry before it, has become a complete parody of itself. It's managed to cheapen a very expensive brand to the point where you assume most items that you see are fake.
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For traditionalists a reminder that a stand alone lion would give a nod to the 1969 shirt
(https://i.ibb.co/JcdLZPj/aston-villa-home-football-shirt-1969-1970-s-28152-1.jpg) (https://ibb.co/JcdLZPj)
And the 71 shirt & cup shirt
(https://i.ibb.co/hyVD3kz/71-shirt.jpg) (https://ibb.co/hyVD3kz)
(https://i.ibb.co/CW3s9xd/71-cup-shirt.jpg) (https://ibb.co/CW3s9xd)
So as well as probably being the most modern and stylish solution, we can show we're not just copying the Spurs and Liverpool approach.
I'll be pissed off if a stylised 'lamp' makes the short list above this.
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I had a lovely Stone Island coat in the late 90s, before it got co-opted by wannabe hooligans.
The brand, not the coat.
I had a lovely ribbed jacket around the same time, the only item I've ever owned in that brand, from Autograph on Ethel St.
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For traditionalists a reminder that a stand alone lion would give a nod to the 1969 shirt
(https://i.ibb.co/JcdLZPj/aston-villa-home-football-shirt-1969-1970-s-28152-1.jpg) (https://ibb.co/JcdLZPj)
And the 71 shirt & cup shirt
(https://i.ibb.co/hyVD3kz/71-shirt.jpg) (https://ibb.co/hyVD3kz)
(https://i.ibb.co/CW3s9xd/71-cup-shirt.jpg) (https://ibb.co/CW3s9xd)
So as well as probably being the most modern and stylish solution, we can show we're not just copying the Spurs and Liverpool approach.
I'll be pissed off if a stylised 'lamp' makes the short list above this.
That looks crap.
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I just googled the Stone Island badge, hadn't seen it before. It's a bit... white supremacist.
Now I am curious, mate. What makes you associate a compass badge with white supremacists? Anyway, I think rappers are the ones wearing it nowadays, not so much the football hooligans of old.
I'm not sure, just my first impression. I'm not accusing the brand of actually having any direct links to white supremacists.
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Stand alone looks like a sponsor logo. Round badge looks like a proper badge. Just pick that and stop with this consultation bollocks.
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For traditionalists a reminder that a stand alone lion would give a nod to the 1969 shirt
(https://i.ibb.co/JcdLZPj/aston-villa-home-football-shirt-1969-1970-s-28152-1.jpg) (https://ibb.co/JcdLZPj)
And the 71 shirt & cup shirt
(https://i.ibb.co/hyVD3kz/71-shirt.jpg) (https://ibb.co/hyVD3kz)
(https://i.ibb.co/CW3s9xd/71-cup-shirt.jpg) (https://ibb.co/CW3s9xd)
So as well as probably being the most modern and stylish solution, we can show we're not just copying the Spurs and Liverpool approach.
I'll be pissed off if a stylised 'lamp' makes the short list above this.
That looks crap.
I'm actually a fan of that, I think it looks ace.
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CD
I'm not advocating that exact lion. I'm just saying it's in our history and I think a revamped stand alone lion will look excllent.
You obviously love the round badge and it will alomost certainly win any fan vote. But for me the club is more than the 1982 success. The lion defines our crest and our identity. In my view it is the key element for our crest, not a couple of concentric circles.
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I don't only want the round badge because it was what we wore when we won the European Cup, but because it is the best badge. It doesn't look like a sponsor's logo and is clearly a Villa badge. The fact that we achieved our greatest success while wearing our best badge is a happy coincidence.
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When we first introduced a badge in 1957 we won the FA cup. The 70s Lion on its own saw a rebirth of the club and then the round badge seen 2 league cups and a European cup win. The striped shield badge seen two League cup wins. We've won nothing with the current badge and it's had a good innings but it needs to be binned. I'd happily take the first or the round badge as they are. This talk of lamposts/lanterns is a major worry though.
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"We're losing with a lamppost on the corner of our shirt...oh me, oh my!" Tra la la.
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The 70s Lion on its own saw a rebirth of the club
The "70s Lion" started in 1969, assuming chrisw's info above is correct. We were relegated to the Third Division wearing it. Sure, we got promoted under it, too, but crediting said lion for our success is like giving Liz n' Kwasi credit for the pound recovering a bit in the last few days. It ignores the fact they fucked it up in the first place 😁
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The lamppost post idea isnt sp bad.
Victorian lamppost shade shape badge, with a Lion & Aston Villa written above the Lion within the lamp.
Defo no star tho
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It might have been said, but if we have the lamppost design then I imagine the dickhead fans of other clubs will quickly have images of fans (or a wolf or whatever if it is part their badge) pissing against the lamppost.
Not sure it is a good idea to give them that open goal.
Also, I'm all in favour of reflecting our unique history, though I've never seen why a lamppost is so prominent in that. I know the story, but surely the point is some blokes involved in a bible class met and formed Aston Villa, not that they stood under a gas light.
An update on the round badge for me. UTV
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I don't think it will be an actual lampost, just the shape of the shield would be based on it (I presume). Even so, the lampost thing just feels like it's trying too hard. A marketeer running away with things after a suggestion from some clever fan. Having listened to David Michael (MOMS podcast) talking about the process, I know he was pushing for a 'creative solution' I hope this isn't it. A bit like the Holy Trinity effort, you end up with a mess.
I don't know why I'm getting worked up - the round badge will win by a landslide. A bit of a missed opportunity for me, but there you go.
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I don't think it will be an actual lampost, just the shape of the shield would be based on it (I presume). Even so, the lampost thing just feels like it's trying too hard. A marketeer running away with things after a suggestion from some clever fan. Having listened to David Michael (MOMS podcast) talking about the process, I know he was pushing for a 'creative solution' I hope this isn't it. A bit like the Holy Trinity effort, you end up with a mess.
I don't know why I'm getting worked up - the round badge will win by a landslide. A bit of a missed opportunity for me, but there you go.
Agreed.
If it is the case that the shield/badge is based on the shape of a lamppost then they are certainly trying to hard.
A new identity that needs to be issued with notes explaining the design is a certain sign that it's not great. UTV
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I don't think it will be an actual lampost, just the shape of the shield would be based on it (I presume). Even so, the lampost thing just feels like it's trying too hard. A marketeer running away with things after a suggestion from some clever fan. Having listened to David Michael (MOMS podcast) talking about the process, I know he was pushing for a 'creative solution' I hope this isn't it. A bit like the Holy Trinity effort, you end up with a mess.
I don't know why I'm getting worked up - the round badge will win by a landslide. A bit of a missed opportunity for me, but there you go.
Agreed.
If it is the case that the shield/badge is based on the shape of a lamppost then they are certainly trying to hard.
A new identity that needs to be issued with notes explaining the design is a certain sign that it's not great. UTV
Yeah, I think it would end up either unrecognisable as a lamp, or worse, would look like our lion was tiny and had become trapped like some kind of feline moth.
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"We're losing with a lamppost on the corner of our shirt...oh me, oh my!" Tra la la.
Our new motto
Turned out nice again aint it
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For what it’s worth, I think Bradford have done a good job with their new crest, even though it features a star (1911 Cup win)
https://images.app.goo.gl/yuUwK3UBNB9kDMyG9
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For what it’s worth, I think Bradford have done a good job with their new crest, even though it features a star (1911 Cup win)
https://images.app.goo.gl/yuUwK3UBNB9kDMyG9
The bantam looks like he doesn't take much shit.
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Stupid star...
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If the lamp/shield idea is executed well and sets us apart, I could be persuaded. I'm disappointed the star will remain a feature, though, as they are ten a penny now and, besides, we have done more than enough over the past decade to remind everyone of our European success.
Whatever badge we end up going for, may it bring us success...
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Maybe the star will be the flame in the lamp....
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A standalone lion was also our first crest and, given we're closing in fast on 150 years it would be a good tribute to that. That also chimes with the fact that they've turned the lion around which is was at the time.
A modernised version of that with Aston Villa underneath was my choice all along and i'm glad they've at least added it to the final 3. The advantage is that doing it that way means you have a naturally monochrome crest which will work on any background with a palatte shift and looks clean and unclutted as an internet favicon and logo as well. The problem with something like the gaslamp, the round option or the current shield is that they can look weird so you end up having to adapt them for each media.
I also think that round badges have become ten-a-penny since we had it and annoy me just as much as the idea of being in an identikit bowl stadium.
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The lamp is a terrible idea. If had always been part of the club's visual identity then I supposed we'd embrace it, but it's just a nice addition to the story and to add it now would be bizarre. It remainds me of a pub getting a revamp and filling its walls with old pictures of spuriously connected local views or people posing in front of horses in a desperate attempt to add heritage. Our heritage is a given: it doesn't need that sort of nonsense.
I wouldn't mind a stand-alone icon, but a rampant lion is too generic a feature not to be incorporated into some design, which spells out what it's for. It's not even as if its design has been consistant, over the years.
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The lamp is a terrible idea. If had always been part of the club's visual identity then I supposed we'd embrace it, but it's just a nice addition to the story and to add it now would be bizarre. It remainds me of a pub getting a revamp and filling its walls with old pictures of spuriously connected local views or people posing in front of horses in a desperate attempt to add heritage. Our heritage is a given: it doesn't that sort of nonsense.
I wouldn't mind a stand-alone icon, but a rampant lion is too generic a feature not to be incorporated into some design, which spells out what it's for. It's not even as if its design has been consistant, over the years.
I can't think of a team in English football with a standalone lion as it's crest. I can think of a fuckton with a round badge, a icon in the middle, name above and below (often 'football club' below) and formation year chucked in there somewhere. Right now that sort of round badge is easily the most generic option we could choose.
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Right now that sort of round badge is easily the most generic option we could choose.
There's definitely some truth in that. But a lion out of context is just a lion. It's not like Arsenal's cannon or Everton's half-arsed tower thing.
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And the Lion is synonymous with our identity. Everyone knows we're Lions. Come on you Lions has rung out from the Holte End for years.
Liverpool and Spurs have great emblems, but you don't hear 'come on you Liver Birds' or 'come on you Cockrels'
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Right now that sort of round badge is easily the most generic option we could choose.
There's definitely some truth in that. But a lion out of context is just a lion. It's not like Arsenal's cannon or Everton's half-arsed tower thing.
Maybe, but I'd like to see what they come up with for it first, I think it's got the most potential of the 3 options though.
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The lamp would be cringe-makingly awful. Disneyfication.
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When we are going through a bad patch, which would look better ripped in half on the front page of the Mail, a Lion or a lamp?
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The lamp would be cringe-makingly awful. Disneyfication.
Yes, it has got a whiff of the Dick Van Dyke about it.
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Liverpool and Spurs have great emblems
They don't. Tottenham's looks like a sponsor's logo and Liverpool's is far too busy.
Round badge is the way to go. The standalone icons are shite.
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Liverpool and Spurs have great emblems
They don't. Tottenham's looks like a sponsor's logo and Liverpool's is far too busy.
Round badge is the way to go. The standalone icons are shite.
Claret shirts blue sleeves, no variation ever allowed. Round badge, nothing else will do.
This is your meal deal choice isn't it?
(https://i.ibb.co/8MYK9HH/Fd-XOa6-RXg-AETwgq.jpg) (https://ibb.co/8MYK9HH)
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Swap the ham for bacon, the water for Irn Bru (not the shitey new recipe, obvs) and the crisps for more bacon and you're on.
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Tottenham's is really good. Simple, modern but still recognisably "Spurs". All you need from a crest really.
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It looks like a manufacturer. It's absoute shite. If you're going to have something as uninspiring as a cockerel, at least have it flapping its wings, or something, not just sitting there like a smug little arsehole.
Also, our lion looks much better claret than it does blue or yellow. And you can't see claret on a claret shirt so it wouldn't work for us unless we mess the colours up.
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A standalone lion was also our first crest and, given we're closing in fast on 150 years it would be a good tribute to that. That also chimes with the fact that they've turned the lion around which is was at the time.
A modernised version of that with Aston Villa underneath was my choice all along and i'm glad they've at least added it to the final 3. The advantage is that doing it that way means you have a naturally monochrome crest which will work on any background with a palatte shift and looks clean and unclutted as an internet favicon and logo as well. The problem with something like the gaslamp, the round option or the current shield is that they can look weird so you end up having to adapt them for each media.
I also think that round badges have become ten-a-penny since we had it and annoy me just as much as the idea of being in an identikit bowl stadium.
I agree with paul_e on everything there, really.
The standalone lion potentially could look really smart, I think, and work across multiple mediums in different colour combinations. I actually think the star has some merit in that design, since it's then not *just* a lion, it's a distinct thing.
The gaslamp idea ... I think might've worked better about 15 years ago. I actually quite like the idea of a trapezium- or pentagon-shaped badge, which I suspect the gaslamp thing would be. I just think that it perhaps wouldn't work so well across a variety of mediums. Interested to see it, though. I'm very open to that kind of idea generally.
The round badge. Just no. They're 10 a penny at the moment. I agree with cdbw that it is, indeed, the best badge we've had even disregarding the European Cup win. However, rightly or wrongly we stopped using it, and now way too many other clubs - particularly nouvelle riche ones - have jumped on that band wagon. We aren't some kind of two bit club, and right now round badges just aren't at all distinctive.
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Swap the ham for bacon, the water for Irn Bru (not the shitey new recipe, obvs) and the crisps for more bacon and you're on.
You a fan of that 1901 Irn Bru stuff? I prefer it to 'New Irn Bru' personally. Mostly because new irn bru is shite, and everybody knows it's shite, and they should just make it with the proper recipe even if that means it costs a bit more.
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Swap the ham for bacon, the water for Irn Bru (not the shitey new recipe, obvs) and the crisps for more bacon and you're on.
You a fan of that 1901 Irn Bru stuff? I prefer it to 'New Irn Bru' personally. Mostly because new irn bru is shite, and everybody knows it's shite, and they should just make it with the proper recipe even if that means it costs a bit more.
What's the difference? Does the new one not contain real piss?
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Swap the ham for bacon, the water for Irn Bru (not the shitey new recipe, obvs) and the crisps for more bacon and you're on.
You a fan of that 1901 Irn Bru stuff? I prefer it to 'New Irn Bru' personally. Mostly because new irn bru is shite, and everybody knows it's shite, and they should just make it with the proper recipe even if that means it costs a bit more.
The 1901 is much better than the "new" flavour. I still think it was better before.
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Swap the ham for bacon, the water for Irn Bru (not the shitey new recipe, obvs) and the crisps for more bacon and you're on.
You a fan of that 1901 Irn Bru stuff? I prefer it to 'New Irn Bru' personally. Mostly because new irn bru is shite, and everybody knows it's shite, and they should just make it with the proper recipe even if that means it costs a bit more.
What's the difference? Does the new one not contain real piss?
Please, keep what you get up to at Caravan Club to yourself.
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The lamp would be cringe-makingly awful. Disneyfication.
And we all know combining Gerrard and Lamps has never worked
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I did a gaslamp one earlier - and no - I don't like it either, it was just a 'what if'
https://www.heroesandvillains.info/forumv3/index.php?topic=63173.250
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I did a gaslamp one earlier - and no - I don't like it either, it was just a 'what if'
https://www.heroesandvillains.info/forumv3/index.php?topic=63173.250
I suspect what they're looking at will be similar to the outside shape but:
remove most of the fancy elements on the outside so it's just the 6 basic sides all the same thickness.
the 'inside' all in blue.
no prepared
claret lion
star somewhere else
all claret text
no yellow/gold
The goal they gave was about creating a crest that works across all forms of media and that means making it a lot simpler than your design.
All that said I still think it's a bit naff but there are ways to make it bearable.
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Is that it? Whatever it is, it is shite.
Can someone mock up a version of the current one but without the star and with the full name instead of AVFC?
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Standalone lion, Aston Villa, 1874. Vote over
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No. We play in claret and blue, a standalone lion loses (at least) one of our colours. Our colours are great, one of the many things that makes us special compared to all the tedious red or blue and white teams. They should be shown off.
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(https://cdn.shopify.com/s/files/1/1888/7339/files/Aston_Villa_05_grande.jpg?v=1498047513)
Imagine this with a scroll above saying Aston Villa on it. Would be fine.
These new ones are going to be horrific aren't they 😂😂😂
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Pink lion playing pat-a-cake on an insipid shieldy thing surrounded by piss yellow with the rubbish motto beneath it? Not for me.
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I'd like a mobius strip shaped badge to represent our never ending quest to win the FA Cup.
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Wait until I buy the club, i'll change our colours to black, the badge to a grim reaper holding a blooded scythe, and it will show the opposition that we bring death and destruction. And the away kit will be an even darker shade of black.
Not long to wait, i've already got £7.18 saved.
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I'd like a mobius strip shaped badge to represent our never ending quest to win the FA Cup.
Good idea. It would be one sided, like the officials.
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Pink lion playing pat-a-cake on an insipid shieldy thing surrounded by piss yellow with the rubbish motto beneath it? Not for me.
You do realise that was our crest when we won the cup in 1957?
It’s not a great graphic and looks much better in reality
(https://i.ibb.co/x161pjd/0-E27971-C-B940-426-E-A489-CE3-D0-D2-CE82-E.png) (https://ibb.co/x161pjd)
As I’ve said before there’s a lot more to our club than the round badge, it doesn’t define us.
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I did a gaslamp one earlier - and no - I don't like it either, it was just a 'what if'
https://www.heroesandvillains.info/forumv3/index.php?topic=63173.250
That's actually nicer than I thought. I absolutely do not want it, but good job!
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It looks like a funeral urn.
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Or the queens guard helmet.
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I'm complimenting the design job, not the concept. I think Weedy's done well with a shit brief there.
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Add a grim reaper and it could be starting to look decent.
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Add a grim reaper and it could be starting to look decent.
I reckon that would be a full-kit thing. A large grim reaper holding the lantern, like
(https://i.ibb.co/gP31V1z/images-2.jpg) (https://ibb.co/gP31V1z)
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Pink lion playing pat-a-cake on an insipid shieldy thing surrounded by piss yellow with the rubbish motto beneath it? Not for me.
You do realise that was our crest when we won the cup in 1957?
It’s not a great graphic and looks much better in reality
(https://i.ibb.co/x161pjd/0-E27971-C-B940-426-E-A489-CE3-D0-D2-CE82-E.png) (https://ibb.co/x161pjd)
As I’ve said before there’s a lot more to our club than the round badge, it doesn’t define us.
I've got the cup winners shirt somewhere. It does look better there than in the previous screenshot but wouldn't be my choice. I never said the round badge "defined us". I said it's our best badge and better than any desperate Tottenham Cockerils knock-off, because it is. Also, "Prepared" is a shite motto, hope that's nowhere near the new badge.
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Pink lion playing pat-a-cake on an insipid shieldy thing surrounded by piss yellow with the rubbish motto beneath it? Not for me.
You do realise that was our crest when we won the cup in 1957?
It’s not a great graphic and looks much better in reality
(https://i.ibb.co/x161pjd/0-E27971-C-B940-426-E-A489-CE3-D0-D2-CE82-E.png) (https://ibb.co/x161pjd)
As I’ve said before there’s a lot more to our club than the round badge, it doesn’t define us.
I never said the round badge "defined us".
Ahem.
The round badge defines us. I state that unequivocally.
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Pink lion playing pat-a-cake on an insipid shieldy thing surrounded by piss yellow with the rubbish motto beneath it? Not for me.
You do realise that was our crest when we won the cup in 1957?
It’s not a great graphic and looks much better in reality
(https://i.ibb.co/x161pjd/0-E27971-C-B940-426-E-A489-CE3-D0-D2-CE82-E.png) (https://ibb.co/x161pjd)
As I’ve said before there’s a lot more to our club than the round badge, it doesn’t define us.
I never said the round badge "defined us".
Ahem.
The round badge defines us. I state that unequivocally.
(https://media.tenor.com/FTdrXZo_EVAAAAAM/kenney-deathrow.gif)
GUILTY!
SEND HIM DOWN!
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I'm convinced. Send him to the chair!
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It's a fair cop.
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My Gas lamp was my attempt using the lamp from the 140 years logo/badge:
(https://i.ibb.co/GnmHS9L/140-Years001.jpg) (https://ibb.co/GnmHS9L)
Just for fun...
(https://i.ibb.co/n0yG45p/Aston-Villa-badges-all-in.png) (https://ibb.co/n0yG45p)
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My Gas lamp was my attempt using the lamp from the 140 years logo/badge:
(https://i.ibb.co/GnmHS9L/140-Years001.jpg) (https://ibb.co/GnmHS9L)
Just for fun...
(https://i.ibb.co/n0yG45p/Aston-Villa-badges-all-in.png) (https://ibb.co/n0yG45p)
Could we have one of a lion with Tyrone's head wiping its arse on whatever the Man City crest is - a £ sign on the moon or what have you?
I thought the other day that I'd give it five years before SHA redesign their crest and try to incorporate Bully the Bull from the Commonwealth Games. Bully, drinking in a pub up town, with a star for each year they've played in the top division (so about 15?)
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My Gas lamp was my attempt using the lamp from the 140 years logo/badge:
(https://i.ibb.co/GnmHS9L/140-Years001.jpg) (https://ibb.co/GnmHS9L)
Just for fun...
(https://i.ibb.co/n0yG45p/Aston-Villa-badges-all-in.png) (https://ibb.co/n0yG45p)
Could we have one of a lion with Tyrone's head wiping its arse on whatever the Man City crest is - a £ sign on the moon or what have you?
I thought the other day that I'd give it five years before SHA redesign their crest and try to incorporate Bully the Bull from the Commonwealth Games. Bully, drinking in a pub up town, with a star for each year they've played in the top division (so about 15?)
A fag end for every ash tray in their trophy room, perhaps?
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Pink lion playing pat-a-cake on an insipid shieldy thing surrounded by piss yellow with the rubbish motto beneath it? Not for me.
You do realise that was our crest when we won the cup in 1957?
It’s not a great graphic and looks much better in reality
(https://i.ibb.co/x161pjd/0-E27971-C-B940-426-E-A489-CE3-D0-D2-CE82-E.png) (https://ibb.co/x161pjd)
As I’ve said before there’s a lot more to our club than the round badge, it doesn’t define us.
Agree
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I thought the other day that I'd give it five years before SHA redesign their crest and try to incorporate Bully the Bull from the Commonwealth Games. Bully, drinking in a pub up town, with a star for each year they've played in the top division (so about 15?)
To be fair, I believe that in a 22 team division of who's been in the top division longest, they'd be filling a relegation place. Unlike Leeds, who'd be firmly in division 2
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My Gas lamp was my attempt using the lamp from the 140 years logo/badge:
(https://i.ibb.co/GnmHS9L/140-Years001.jpg) (https://ibb.co/GnmHS9L)
Just for fun...
(https://i.ibb.co/n0yG45p/Aston-Villa-badges-all-in.png) (https://ibb.co/n0yG45p)
H&V should keep all these homebrew designs and create a Mahjong tile board game for Christmas !
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When did this gas lamp origin story start? It was never a part of my upbringing in the faith.
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It's been there all my time about our founders meeting under a lamp. It's only last few years it's become a thing the club have pushed though.
Edit: Thinking about it, I reckon it started with the club around our 140 year anniversary.
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I can't remember which title it was but an old Villa history book had "From Gaslight to Glory" as one of its chapter titles which has always stuck in my head for some reason.
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It was Aston, adjacent to Birmingham, in the late 19th century. There'd have been loads of places to meet that didn't involve standing outside in the cold. It's always struck me as a tad far-stretched. I mean, seeing how interpersonal remote conversation was more than a little limited at that time, where did they have the meeting to arrange the gaslit lamp meeting?
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They were looking for Fanny by gaslight.
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Anyone get the feeling that the end result will look like the car that Homer Simpson designed?
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It's been there all my time about our founders meeting under a lamp. It's only last few years it's become a thing the club have pushed though.
Edit: Thinking about it, I reckon it started with the club around our 140 year anniversary.
Like the 21st November nonsense. It's a myth with no factual evidence, in fact it's highly unlikely to have been that date even if only because it would have been a bit nippy standing round at night in late November.
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Yep, these were Scottish, Methodist Victorian industrialists. It will have been oak panelled walls and a pot of horribly strong tea somewhere warm.
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They were looking for Fanny by gaslight.
Brazilian villain wasn’t one of our founders was he?
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My Gas lamp was my attempt using the lamp from the 140 years logo/badge:
(https://i.ibb.co/GnmHS9L/140-Years001.jpg) (https://ibb.co/GnmHS9L)
Just for fun...
(https://i.ibb.co/n0yG45p/Aston-Villa-badges-all-in.png) (https://ibb.co/n0yG45p)
Could we have one of a lion with Tyrone's head wiping its arse on whatever the Man City crest is - a £ sign on the moon or what have you?
I thought the other day that I'd give it five years before SHA redesign their crest and try to incorporate Bully the Bull from the Commonwealth Games. Bully, drinking in a pub up town, with a star for each year they've played in the top division (so about 15?)
Accidentally caught something online about them 'celebrating 40 years of the zulus' the other weekend. Some of the stuff they were coming out with was beyond belief really.
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I can't remember which title it was but an old Villa history book had "From Gaslight to Glory" as one of its chapter titles which has always stuck in my head for some reason.
The Aston Villa Story, I remember that one too. We had a copy signed by Brian Little.
(https://i.ibb.co/vVt0ftx/Screenshot-20221007-072341.png) (https://ibb.co/vVt0ftx)
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If we go for the lantern idea, we may as well develop the gas theme further by featuring to the claret & blue gas holders on Windsor Street
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There's not one of us that hasn't been gaslit by the Villa over the years. Most years, in fact.
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If we go for the lantern idea, we may as well develop the gas theme further by featuring to the claret & blue gas holders on Windsor Street
Being demolished as we speak. :'(
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I can't remember which title it was but an old Villa history book had "From Gaslight to Glory" as one of its chapter titles which has always stuck in my head for some reason.
The Aston Villa Story, I remember that one too. We had a copy signed by Brian Little.
(https://i.ibb.co/vVt0ftx/Screenshot-20221007-072341.png) (https://ibb.co/vVt0ftx)
I can't remember which title it was but an old Villa history book had "From Gaslight to Glory" as one of its chapter titles which has always stuck in my head for some reason.
The Aston Villa Story, I remember that one too. We had a copy signed by Brian Little.
(https://i.ibb.co/vVt0ftx/Screenshot-20221007-072341.png) (https://ibb.co/vVt0ftx)
That is very purple ??
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Anyone get the feeling that the end result will look like the car that Homer Simpson designed?
I doubt it'll be that good.
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It's going to be the badge equivalent of the car Homer Simpson designed isn't it?
(https://i.ibb.co/0MjbcWR/Screenshot-2022-10-04-at-15-59-36.png) (https://ibb.co/0MjbcWR)
Ahem.
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Think I'd rather have Homer at the wheel than Purslow.
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Rather we spent money on a better manager than a badge.
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Think I'd rather have Homer at the wheel than Purslow.
<obligatory obvious line> Think I'd rather have Marc Bolan at the wheel than Purslow. </obligatory obvious line>
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Think I'd rather have Homer at the wheel than Purslow.
<obligatory obvious line> Think I'd rather have Marc Bolan at the wheel than Purslow. </obligatory obvious line>
:D
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Marc Bolan was the passenger.
[Insert obvious line]No, that was Iggy Pop[/insert obvious line]
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I thought the other day that I'd give it five years before SHA redesign their crest and try to incorporate Bully the Bull from the Commonwealth Games. Bully, drinking in a pub up town, with a star for each year they've played in the top division (so about 15?)
To be fair, I believe that in a 22 team division of who's been in the top division longest, they'd be filling a relegation place. Unlike Leeds, who'd be firmly in division 2
Don't ruin things. Up to age 11, I thought they were a basketball team, and I was happier for it.
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My Gas lamp was my attempt using the lamp from the 140 years logo/badge:
(https://i.ibb.co/GnmHS9L/140-Years001.jpg) (https://ibb.co/GnmHS9L)
Just for fun...
(https://i.ibb.co/n0yG45p/Aston-Villa-badges-all-in.png) (https://ibb.co/n0yG45p)
Could we have one of a lion with Tyrone's head wiping its arse on whatever the Man City crest is - a £ sign on the moon or what have you?
I thought the other day that I'd give it five years before SHA redesign their crest and try to incorporate Bully the Bull from the Commonwealth Games. Bully, drinking in a pub up town, with a star for each year they've played in the top division (so about 15?)
Accidentally caught something online about them 'celebrating 40 years of the zulus' the other weekend. Some of the stuff they were coming out with was beyond belief really.
Oh no. Did it turn out that they beat Michael Caine?
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As someone who has been at all three of the consultations so far and seen the final three designs, a couple of things that I think need to be cleared up.
Firstly, the lion is reversed in all three. This is a throwback to our first ever crest and also "indicative of a new, forward facing club".
The "gaslamp" design is really tenuously a gaslamp. It's essentially a hexagon with a new font for "Aston Villa". Seemed popular in my group but personally thought it was trashy. The circular crest is a nicely done but not exactly original or even an improvement on the "classic" 1982 design.
When it gets put the wider fan vote, thst will be the winner and the new club crest.
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As someone who has been at all three of the consultations so far and seen the final three designs, a couple of things that I think need to be cleared up.
Firstly, the lion is reversed in all three. This is a throwback to our first ever crest and also "indicative of a new, forward facing club".
The "gaslamp" design is really tenuously a gaslamp. It's essentially a hexagon with a new font for "Aston Villa". Seemed popular in my group but personally thought it was trashy. The circular crest is a nicely done but not exactly original or even an improvement on the "classic" 1982 design.
When it gets put the wider fan vote, thst will be the winner and the new club crest.
Where is the star on the circular one?
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In heraldry, the lion facing the opposite direction to the current IS looking backwards…
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Marc Bolan was the passenger.
[Insert obvious line]No, that was Iggy Pop[/insert obvious line]
Gloria Jones fucked-up.
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In heraldry, the lion facing the opposite direction to the current IS looking backwards…
The current lion is to Dexter -facing right to the holder of the shield, but left to the viewer.
A lion facing the opposite direction would be to Sinister - that is turned to face the viewer's right.
BTW Chelsea's lion is 'Lion rampant regardant' - to Dexter, but facing backwards.
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I'm not fussed which way the lion faces, having a badge that isn't a kids drawing by a chairman having a breakdown will be nice. The current badge just reminds me too much of Lambert, Sherwood, Delph and other varieties of useless wankers and charlatans.
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I'm not fussed which way the lion faces, having a badge that isn't a kids drawing by a chairman having a breakdown will be nice. The current badge just reminds me too much of Lambert, Sherwood, Delph and other varieties of useless wankers and charlatans.
Insipid yellow
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When is the new badge actually coming out then?
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When is the new badge actually coming out then?
it'll be ready for our promotion season in a couple of years :D
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The yellow is the worst part of the current badge. Even if it was golden it might not be too bad but why the heck they didn't go for claret lion on that blue background is beyond me
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When is the new badge actually coming out then?
During next year's concert. So you'd better get this party started.
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The yellow is the worst part of the current badge. Even if it was golden it might not be too bad but why the heck they didn't go for claret lion on that blue background is beyond me
Probably inspired by the one from the 50s.
I'm still annoyed about the star BTW.
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The yellow is the worst part of the current badge. Even if it was golden it might not be too bad but why the heck they didn't go for claret lion on that blue background is beyond me
Probably inspired by the one from the 50s.
I'm still annoyed about the star BTW.
The one from the '50s had a claret lion on a blue background.
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The yellow is the worst part of the current badge. Even if it was golden it might not be too bad but why the heck they didn't go for claret lion on that blue background is beyond me
Probably inspired by the one from the 50s.
I'm still annoyed about the star BTW.
The placement of the star is awful. Someone probably got paid a lot of money for that. Awful
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Really hope that pathetic star is nowhere near the new club crest. We're bound to mess it up. The 'Gas lamp' design sounds absolutely dreadful
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Really hope that pathetic star is nowhere near the new club crest. We're bound to mess it up. The 'Gas lamp' design sounds absolutely dreadful
Still, look on the bright side. At least the team's playing some decen..... oh
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Really hope that pathetic star is nowhere near the new club crest. We're bound to mess it up. The 'Gas lamp' design sounds absolutely dreadful
Still, look on the bright side. At least the attendances are dow..... oh
FTFY
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Without scrolling back, are there any pictures of the 3 designs?
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Not yet.
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Really hope that pathetic star is nowhere near the new club crest. We're bound to mess it up. The 'Gas lamp' design sounds absolutely dreadful
Oh bollocks, now I want a star!
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The yellow on blue is insipid as they are both light colours. I'm probably in a small minority who thinks gold on claret would probably look better than blue on claret if we go down the stand alone lion route - as it would stand out more. But this is the problem with fan surveys - not many people like the current yellow on blue, so that has taken gold out the equation even if we go for a diiferent design structure where it may have worked better.
I think we have to accept there will be a star - that battle has been lost. I just hope it's outside (above) the crest if we are allowed to do that. Round will obviously win, so I just hope they come up with a design with a prominent lion - my problem with a lot of the round designs is the lion is just too small.
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Really hope that pathetic star is nowhere near the new club crest. We're bound to mess it up. The 'Gas lamp' design sounds absolutely dreadful
It is mate, apparently it was on all three. ;D
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Now it makes sense, having One Star on our shirt is very apt.
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Now it makes sense, having One Star on our shirt is very apt.
Represents how many points we aim to get per game.
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Now it makes sense, having One Star on our shirt is very apt.
Represents how many points we aim to get per game.
Per month.
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I'm probably in a small minority who thinks gold on claret would probably look better than blue on claret if we go down the stand alone lion route - as it would stand out more.
I agree. Gold (not yellow) works very well with claret, and makes more of a classy statement than blue would portray.
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Not for me, being claret and blue is one of our great selling points. Both should be on the badge. It's why we should have a badge not the stand alone lion which inevitably sacrifices one of our colours.
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Not for me, being claret and blue is one of our great selling points. Both should be on the badge. It's why we should have a badge not the stand alone lion which inevitably sacrifices one of our colours.
Not if he had a fancy haircut.
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I wouldn't mind that so much.
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Claret Lion with a blue rinse.
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Not sure about that, the blue rinse would bring back painful memories of our performance at Bournemouth.
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We're probably capable of fucking up a drawing of an animal inside of a shape.
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I have no doubt
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Wonder if this new badge will have the clubs actual name on this time?
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Wonder if this new badge will have the clubs actual name on this time?
It will.
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Unambitious Hippos FC?
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Wonder if this new badge will have the clubs actual name on this time?
It will.
In comic sans?
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(https://i.ibb.co/H4DJGCP/Untitled.png)
Is this close to the round one?
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He's running away from the star!
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Another take…the lion is looking forward to the future and our European glory is all too far behind us in the past.
The star should not be in the badge at all.
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I'd happily get rid of the star.
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(https://i.ibb.co/H4DJGCP/Untitled.png)
Is this close to the round one?
I quite like that. Even the star, because it's quite well-hidden.
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I'd happily get rid of the star.
If you said to Juventus, Inter, Barcelona, or any genuinely big club, they should put a star in their crest to honor a specific trophy win, they'd say no because when they win it again it will just need changing again. That's the outlook a big club would have.
Not that I'm saying we aren't one, but we certainly don't act like it most of the time. It's alright Forest and Huddersfield having stars because they aren't going to win those trophies again and we all know it.
We probably won't win the CL again but at least don't admit defeat ffs.
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Pretty sure Inter used to have a star above the badge and it looked excellent. That's what I had in mind when they said we would have a star.
I'm not so keen on the one that looks like something the cuddly cartoon lion has just burped. If we can't have it above the badge, don't bother.
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Maybe it could be just under the lion's arse?
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Pretty sure Inter used to have a star above the badge and it looked excellent. That's what I had in mind when they said we would have a star.
I'm not so keen on the one that looks like something the cuddly cartoon lion has just burped. If we can't have it above the badge, don't bother.
Celtic have theirs on their domestic kits, don't they? Different rules no doubt, but that's the only tasteful way to do it for me, as well - a white star, directly above the badge.
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I don’t see the need to have “FC” on the badge either…we’re getting rid of our name being abbreviated so why bother keeping the abbreviation when everyone knows we’re a football club…so if we end up with a circular badge then either write it as “football club” (like Chelsea) or remove FC altogether (like Man City).
If a star has to be part of the design then this could be placed around the outer circle rather than looking like a play toy for the lion…or better still, not included at all.
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Disappointed that the cricket bat 🏏 and football combo ( imagine ⚽️ instead of the red ball) never made the last 3. Framed in the gas lamp with a star and lion’s mane above. Like in the Nativity plays.
It acknowledged the 4 cricket players who met under the gas lamp and had to pretend they were forming a football club as it was November and the police didn’t believe their story of why the heavy kitbags were there...
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Disappointed that the cricket bat 🏏 and football combo ( imagine ⚽️ instead of the red ball) never made the last 3. Framed in the gas lamp with a star and lion’s mane above. Like in the Nativity plays.
It acknowledged the 4 cricket players who met under the gas lamp and had to pretend they were forming a football club as it was November and the police didn’t believe their story of why the heavy kitbags were there...
This is excellent, but I can't help thinking that the football should be a rugby ball 🏉 to remind everyone that the first half of the first game was played under rugby rules.
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Why not have the star on the back where the lion is now?
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Why not have the star on the back where the lion is now?
Good shout if we must have a star
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Why not have the star on the back where the lion is now?
Good shout if we must have a star
Why not go the sunderland route and hide the star behind the crest where no one can see it but it's still technically there.
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Make the star the eye of the lion, job done, everyone happy.
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That would look cool with a laser coming out of it.
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Also, am I the only one that keeps reading this thread title as "Cress Review" and imagining Richard Herring going on about "lovely cress"?
I'd imagine, almost certainly.
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That would look cool with a laser coming out of it.
Fuck Yeah!
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Also, am I the only one that keeps reading this thread title as "Cress Review" and imagining Richard Herring going on about "lovely cress"?
I'd imagine, almost certainly.
Nope cd. I heard him reference it on a podcast not long ago and the next time I saw the topic header it came to mind but I did need a memory jolt. My older brother was a fan growing up so it was in my orbit at a young age.
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In my opinion it is impossible to make a star look good within the badge. Wherever I imagine the star it pisses me off.
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Also, am I the only one that keeps reading this thread title as "Cress Review" and imagining Richard Herring going on about "lovely cress"?
I'd imagine, almost certainly.
Nope cd. I heard him reference it on a podcast not long ago and the next time I saw the topic header it came to mind but I did need a memory jolt. My older brother was a fan growing up so it was in my orbit at a young age.
Hmmm... edgysatsuma. Are you related to the Curious Orange?
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Also, am I the only one that keeps reading this thread title as "Cress Review" and imagining Richard Herring going on about "lovely cress"?
I'd imagine, almost certainly.
Nope cd. I heard him reference it on a podcast not long ago and the next time I saw the topic header it came to mind but I did need a memory jolt. My older brother was a fan growing up so it was in my orbit at a young age.
Hmmm... edgysatsuma. Are you related to the Curious Orange?
Ha, nah, I'm NOT in love with the world. My name is possibly even more niche, from The Mighty Boosh.
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Disappointed that the cricket bat 🏏 and football combo ( imagine ⚽️ instead of the red ball) never made the last 3. Framed in the gas lamp with a star and lion’s mane above. Like in the Nativity plays.
It acknowledged the 4 cricket players who met under the gas lamp and had to pretend they were forming a football club as it was November and the police didn’t believe their story of why the heavy kitbags were there...
This is excellent, but I can't help thinking that the football should be a rugby ball 🏉 to remind everyone that the first half of the first game was played under rugby rules.
Creative input, that’s what it’s all about, algy! Love the rugby ball👍
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Make the star the eye of the lion, job done, everyone happy.
The eye of the lion. We could run out to a dreadful remake of the Survivor classic as well.
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It's the eye of the lion
On a badge on our top
At least we're not quite as shit as our rivals
Just a hope for survival
Cos our team aren't much cop
And our crest has a lovely new eyeeyeyyee
Of the tige... erm... lion
Might need a bit of work.
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Disappointed that the cricket bat 🏏 and football combo ( imagine ⚽️ instead of the red ball) never made the last 3. Framed in the gas lamp with a star and lion’s mane above. Like in the Nativity plays.
It acknowledged the 4 cricket players who met under the gas lamp and had to pretend they were forming a football club as it was November and the police didn’t believe their story of why the heavy kitbags were there...
Riffing off this, I reckon this should be our badge
(https://i.ibb.co/1dkyCxH/villa.png)
It's pretty much got the whole lot in there:
- A gas lamp to do that bit of the creation myth
- Star inside the lamp to indicate that we won the European Cup at some point, but also that it's a gas lamp
- A cricket bat (originally cricketers) and a football (became a football club)
- A claret & blue Scottish lion. This represents George Ramsay, which is why it's holding an OS map of Birmingham because it's looking for Calthorpe FC but ended up in B6
- All within a brown oval representing a rugby ball because we played the first half of our first game under rugby rules according to popular belief/myth.
- Also we were originally meant to play in chocolate & blue so it kind of works on that level too
I'm not a designer so someone with more skills in that area than me would need to do the finer work to make it look good, but you get the idea.
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Can we turn the cross upside down so that it represents our Wesleyan origins and Black Sabbath, please?
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That is genuinely beautiful, algy.
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I'd buy it
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Still better than Lerner came up with.
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It's the eye of the lion
On a badge on our top
At least we're not quite as shit as our rivals
Just a hope for survival
Cos our team aren't much cop
And our crest has a lovely new staaaaaaaaaaar
Of the tige... erm... lion
Might need a bit of work.
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That is genuinely beautiful, algy.
I yeh it’s made me quite emotional
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That's actually brilliant Algy. Also love that it's in everybody's favourite typeface, comic sans.
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That's actually brilliant Algy. Also love that it's in everybody's favourite typeface, comic sans.
It was the comic sans that clinched it for me.
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Disappointed that the cricket bat 🏏 and football combo ( imagine ⚽️ instead of the red ball) never made the last 3. Framed in the gas lamp with a star and lion’s mane above. Like in the Nativity plays.
It acknowledged the 4 cricket players who met under the gas lamp and had to pretend they were forming a football club as it was November and the police didn’t believe their story of why the heavy kitbags were there...
Riffing off this, I reckon this should be our badge
(https://i.ibb.co/1dkyCxH/villa.png)
It's pretty much got the whole lot in there:
- A gas lamp to do that bit of the creation myth
- Star inside the lamp to indicate that we won the European Cup at some point, but also that it's a gas lamp
- A cricket bat (originally cricketers) and a football (became a football club)
- A claret & blue Scottish lion. This represents George Ramsay, which is why it's holding an OS map of Birmingham because it's looking for Calthorpe FC but ended up in B6
- All within a brown oval representing a rugby ball because we played the first half of our first game under rugby rules according to popular belief/myth.
- Also we were originally meant to play in chocolate & blue so it kind of works on that level too
I'm not a designer so someone with more skills in that area than me would need to do the finer work to make it look good, but you get the idea.
I think you need some sort of representation of the last 10 years so i think rather than making the brown part rugby ball shaped i'd make it turd shaped with steam coming off it.
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Disappointed that the cricket bat 🏏 and football combo ( imagine ⚽️ instead of the red ball) never made the last 3. Framed in the gas lamp with a star and lion’s mane above. Like in the Nativity plays.
It acknowledged the 4 cricket players who met under the gas lamp and had to pretend they were forming a football club as it was November and the police didn’t believe their story of why the heavy kitbags were there...
Riffing off this, I reckon this should be our badge
(https://i.ibb.co/1dkyCxH/villa.png)
It's pretty much got the whole lot in there:
- A gas lamp to do that bit of the creation myth
- Star inside the lamp to indicate that we won the European Cup at some point, but also that it's a gas lamp
- A cricket bat (originally cricketers) and a football (became a football club)
- A claret & blue Scottish lion. This represents George Ramsay, which is why it's holding an OS map of Birmingham because it's looking for Calthorpe FC but ended up in B6
- All within a brown oval representing a rugby ball because we played the first half of our first game under rugby rules according to popular belief/myth.
- Also we were originally meant to play in chocolate & blue so it kind of works on that level too
I'm not a designer so someone with more skills in that area than me would need to do the finer work to make it look good, but you get the idea.
No, I think you've pretty much nailed it algy.
If you can work John Fashanu's sweatbands in there somehow (or that weird tai chi ritual he did pre match) that would be magic.
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Could we have a '£' sign to signify our other great achievement, coming 20th in the Deloitte top 20 richest clubs?
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Copying UKIP to represent our steadfast refusal to compete in Europe?
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Yes, with but the star is also flipped (lion looking directly at it)
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(https://i.ibb.co/H4DJGCP/Untitled.png)
Is this close to the round one?
Yes, with but the star is also flipped (lion looking directly at it)
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(https://i.ibb.co/H4DJGCP/Untitled.png)
Is this close to the round one?
Yes, with but the star is also flipped (lion looking directly at it)
Thanks mate.
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Boca territory here, but what about our 7 FA Cup wins & league titles? 12 stars representing the founding members? I don’t like the star on the badge or think there’s any need for it (they can go full Boca for the Las Vegas Villains badge!), but maybe a few more might actually help the design rather than working out where to place a single star?
Identifying a single match to highlight, however big, overlooks all the other important achievements in our history.
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Leaning towards this design now...
(https://i.ibb.co/W6nw5mR/lovelyhorse-2.jpg) (https://ibb.co/W6nw5mR)
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Boca territory here, but what about our 7 FA Cup wins & league titles? 12 stars representing the founding members? I don’t like the star on the badge or think there’s any need for it (they can go full Boca for the Las Vegas Villains badge!), but maybe a few more might actually help the design rather than working out where to place a single star?
Identifying a single match to highlight, however big, overlooks all the other important achievements in our history.
I agree - we go on about 1982 far too much, it's borderline embarassing having to have it incorporated into our crest.
It sort of screams "OMG can you BELIEVE we won the European Cup!!" the implication being we'll never do it again.
Obviously, we won't, but that's nothing to scream about.
Also - 40 years ago. 40 years.
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Boca territory here, but what about our 7 FA Cup wins & league titles? 12 stars representing the founding members? I don’t like the star on the badge or think there’s any need for it (they can go full Boca for the Las Vegas Villains badge!), but maybe a few more might actually help the design rather than working out where to place a single star?
Identifying a single match to highlight, however big, overlooks all the other important achievements in our history.
This is why I don't want a star at all, it's not small time or cringe or anything like that, it's just that it doesn't cover our history, but rather relegates most of it to 'also starring' status.
In the specific design the star behind the lion is far, far better than in front because it removes the implication that it's a toy for the lion to play with when the football is shit.
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Also in the ‘fuck the star off’ camp.
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Also in the ‘fuck the star off’ camp.
I think most of us on here are. Unfortunately htere's a voiciferous few in the fsg groups and similar who keep pumping these bright ideas. Hence if we're not careful we may end up with a lamp as our badge.
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Also in the ‘fuck the star off’ camp.
I think most of us on here are. Unfortunately htere's a voiciferous few in the fsg groups and similar who keep pumping these bright ideas. Hence if we're not careful we may end up with a lamp as our badge.
There was one out of seven in the consultation group I was part of that wanted the star. The rest of us varied between ambivalent to get rid at all costs.
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(https://i.ibb.co/H4DJGCP/Untitled.png)
Is this close to the round one?
Yes, with but the star is also flipped (lion looking directly at it)
Thanks mate.
I don’t like the lion going the wrong way.
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Apparently it is a nod to our first one on the early kits.
http://www.historicalkits.co.uk/Aston_Villa/Aston_Villa.htm
(http://www.historicalkits.co.uk/Aston_Villa/images/aston-villa-1878-1879.gif)
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It was wrong on the early kits...
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Purslow out
Lion out
Star out
Badge out
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It's funny because I just did an image search for "Scottish Lion Rampant" and every picture has the lion facing left. Our crest looks weird with the lion facing right.
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Boca territory here, but what about our 7 FA Cup wins & league titles? 12 stars representing the founding members? I don’t like the star on the badge or think there’s any need for it (they can go full Boca for the Las Vegas Villains badge!), but maybe a few more might actually help the design rather than working out where to place a single star?
Identifying a single match to highlight, however big, overlooks all the other important achievements in our history.
I agree - we go on about 1982 far too much, it's borderline embarassing having to have it incorporated into our crest.
It sort of screams "OMG can you BELIEVE we won the European Cup!!" the implication being we'll never do it again.
Obviously, we won't, but that's nothing to scream about.
Also - 40 years ago. 40 years.
I'm a fan of the star, but I'm not a fan of the song where we sing "Every week we follow the boys in claret and blue, we even conquered Europe in 1982" as if it was a miracle.
I'd be much happier with "we went and conquered Europe..."
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Also in the ‘fuck the star off’ camp.
I think most of us on here are. Unfortunately htere's a voiciferous few in the fsg groups and similar who keep pumping these bright ideas. Hence if we're not careful we may end up with a lamp as our badge.
There was one out of seven in the consultation group I was part of that wanted the star. The rest of us varied between ambivalent to get rid at all costs.
I've seen a definite tendency in meetings to be told that 'everyone' likes something and so do you.
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Boca territory here, but what about our 7 FA Cup wins & league titles? 12 stars representing the founding members? I don’t like the star on the badge or think there’s any need for it (they can go full Boca for the Las Vegas Villains badge!), but maybe a few more might actually help the design rather than working out where to place a single star?
Identifying a single match to highlight, however big, overlooks all the other important achievements in our history.
This is why I don't want a star at all, it's not small time or cringe or anything like that, it's just that it doesn't cover our history, but rather relegates most of it to 'also starring' status.
In the specific design the star behind the lion is far, far better than in front because it removes the implication that it's a toy for the lion to play with when the football is shit.
I wouldn't mind having a star above the badge, but agree that it shouldn't be part of it.
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Also in the ‘fuck the star off’ camp.
I think most of us on here are. Unfortunately htere's a voiciferous few in the fsg groups and similar who keep pumping these bright ideas. Hence if we're not careful we may end up with a lamp as our badge.
There was one out of seven in the consultation group I was part of that wanted the star. The rest of us varied between ambivalent to get rid at all costs.
It seems we're going through a period of Star Wars. How fitting. I've only seen one of the films, the first and wasn't that impressed. The 2nd, The Empire Strikes Back, I might have seen but can't remember it too much, were there space ships that looked a bit like big Camels in it? Other than that, I can remember one titled the Phantom of...something or other. That's where my level of interest ends. The point I'm trying to make is, Star Wars, shit. Stars incorporated onto a Badge..shit. Stars on top of the badge but not incorporated and only if you are playing in the competition that warrants the star... okay, if you must.
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Where do you stand on Star Trek, Stars In Their Eyes and Keir Starmer?
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Where do you stand on Star Trek, Stars In Their Eyes and Keir Starmer?
Wank
Wank
Goodguy
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Boca territory here, but what about our 7 FA Cup wins & league titles? 12 stars representing the founding members? I don’t like the star on the badge or think there’s any need for it (they can go full Boca for the Las Vegas Villains badge!), but maybe a few more might actually help the design rather than working out where to place a single star?
Identifying a single match to highlight, however big, overlooks all the other important achievements in our history.
The Coutinho chant pisses me off because of the wording.
"He went to Munich and did the same again."
You don't need to qualify it twice.
Just 'did the same' or 'did it again'. But not 'did the same again'.
Makes me growl.
I agree - we go on about 1982 far too much, it's borderline embarassing having to have it incorporated into our crest.
It sort of screams "OMG can you BELIEVE we won the European Cup!!" the implication being we'll never do it again.
Obviously, we won't, but that's nothing to scream about.
Also - 40 years ago. 40 years.
I'm a fan of the star, but I'm not a fan of the song where we sing "Every week we follow the boys in claret and blue, we even conquered Europe in 1982" as if it was a miracle.
I'd be much happier with "we went and conquered Europe..."
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The Coutinho thing is also wrong in that:
"He went to Barca and won the league in Spain"
we are told, which is fair enough, all good there, but then straight after:
"He went to Munich, and did the same again"
Which raises the question of whether he is some sort of shapeshifting magician, given that he apparently joined Bayern Munich and won the league in Spain. Plain wrong.
Maybe "He came to Villa and was never the same again" would be better.
If I'm on my high horse about songs, I would also like to register that I fucking HATE the predictability of that "Every week we follow" song. It's not original and it gets aired every five minutes.
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Also on the Coutinho song, the repetition of the the word 'fucking' in "he's fucking magic and don't you fucking know" is both unnecessary and really annoying. It's a terrible song, and needs to get in the bin.
Here's my version. "He went to Villa, and started off alright, but second season, he's absolutely shite."
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Here's my version. "He went to Villa, and started off alright, but second season, he's absolutely shite."
"But as he's Steve's mate, he somehow persists
No fucking goals and also no assists"
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Where do you stand on Star Trek, Stars In Their Eyes and Keir Starmer?
Wank
Wank
Goodguy
Shit,
Shit,
Okay, if you must.
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Think we're onto something here.
"He looks for Watkins, but he's a complete no show, he looks for Ings, but he's too bloody slow."
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Also on the Coutinho song, the repetition of the the word 'fucking' in "he's fucking magic and don't you fucking know" is both unnecessary and really annoying. It's a terrible song, and needs to get in the bin.
Here's my version. "He went to Villa, and started off alright, but second season, he's absolutely shite."
Made me laugh.
Actually, and I’m so macho so didn’t want admit this, it made me giggle. I’m now sitting on the naughty step practicing my guffaw.
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Allez is fuckin awful.
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Olez is fuckin awful.
I thought it was one of Randy Crawford's better one's.
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Also on the Coutinho song, the repetition of the the word 'fucking' in "he's fucking magic and don't you fucking know" is both unnecessary and really annoying. It's a terrible song, and needs to get in the bin.
Here's my version. "He went to Villa, and started off alright, but second season, he's absolutely shite."
Excellent.
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Here's my version. "He went to Villa, and started off alright, but second season, he's absolutely shite."
"But as he's Steve's mate, he somehow persists
No fucking goals and also no assists"
Quality.
-
Also on the Coutinho song, the repetition of the the word 'fucking' in "he's fucking magic and don't you fucking know" is both unnecessary and really annoying. It's a terrible song, and needs to get in the bin.
Here's my version. "He went to Villa, and started off alright, but second season, he's absolutely shite."
Well said. Fed up of the swearing in every chant.
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Olez is fuckin awful.
I thought it was one of Randy Crawford's better one's.
I preferred Ozark although some would argue it started well and tailed-off, like Ozil at Arsenal.
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Also on the Coutinho song, the repetition of the the word 'fucking' in "he's fucking magic and don't you fucking know" is both unnecessary and really annoying. It's a terrible song, and needs to get in the bin.
Here's my version. "He went to Villa, and started off alright, but second season, he's absolutely shite."
Well said. Fed up of the swearing in every chant.
???
-
hehe
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Would have settled for this.
(https://i.ibb.co/v175jdD/newcrest.png)
About as good as it can get for a modern round badge.
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I thought Friday was the day?
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Perhaps Dougie is bringing the new crest onto the pitch with his contract before the Chelsea game?
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Would have settled for this.
(https://i.ibb.co/v175jdD/newcrest.png)
About as good as it can get for a modern round badge.
No, needs three colours, for me.
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Thought the final designs were supposed to be released yesterday?
-
Thought the final designs were supposed to be released yesterday?
Or today was the word.
-
Also on the Coutinho song, the repetition of the the word 'fucking' in "he's fucking magic and don't you fucking know" is both unnecessary and really annoying. It's a terrible song, and needs to get in the bin.
Here's my version. "He went to Villa, and started off alright, but second season, he's absolutely shite."
Well said. Fed up of the swearing in every chant.
I think that was a reason why the Allez Allez chant became so popular. Obviously a new tune had novelty but it’s also a song that everybody in the ground can sing as there are no swear words.
I remember taking my nephew to Villa Park when he was a nipper 20 years ago and he liked to join in the singing, but I always had to hold back on the My old man chant.
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Thought the final designs were supposed to be released yesterday?
They're just running algy's design past the focus group before it goes public.
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Maybe they've gone back to the drawing board? Or maybe they've just thought fuck it, we'll go back to the round badge.
-
Disappointed that the cricket bat 🏏 and football combo ( imagine ⚽️ instead of the red ball) never made the last 3. Framed in the gas lamp with a star and lion’s mane above. Like in the Nativity plays.
It acknowledged the 4 cricket players who met under the gas lamp and had to pretend they were forming a football club as it was November and the police didn’t believe their story of why the heavy kitbags were there...
Riffing off this, I reckon this should be our badge
(https://i.ibb.co/1dkyCxH/villa.png)
It's pretty much got the whole lot in there:
- A gas lamp to do that bit of the creation myth
- Star inside the lamp to indicate that we won the European Cup at some point, but also that it's a gas lamp
- A cricket bat (originally cricketers) and a football (became a football club)
- A claret & blue Scottish lion. This represents George Ramsay, which is why it's holding an OS map of Birmingham because it's looking for Calthorpe FC but ended up in B6
- All within a brown oval representing a rugby ball because we played the first half of our first game under rugby rules according to popular belief/myth.
- Also we were originally meant to play in chocolate & blue so it kind of works on that level too
I'm not a designer so someone with more skills in that area than me would need to do the finer work to make it look good, but you get the idea.
I love this, algy.
Also CD’s suggestion about inverting the cross 👍
I’d quite like a pyramid and 🤠 to represent our current owners - too much?
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Would have settled for this.
(https://i.ibb.co/v175jdD/newcrest.png)
About as good as it can get for a modern round badge.
No, needs three colours, for me.
Don't think we're getting three colours. And tbh that's a very small thing to have to compromise. It's got our colours, a claret, correctly positioned lion, the full name and it doesn't have the star. I think it is as good as we could get really, if we are having a round badge, which is what it will be by the sounds of it.
I think I will put you down as a 'yes, you've nailed it Smirker'.
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I would like to see that design with the golden text and two golden circle boundaries.
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Not a fan. Makes me imagine something an 80s mod would have as a patch on the arm of their fishtail parka.
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Thought the final designs were supposed to be released yesterday?
Or today was the word.
Everybody knows that bird is the word.
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I would like to see that design with the golden text and two golden circle boundaries.
(https://i.ibb.co/2n7CYJk/newcrest2.png)
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Thicker boundary:
(https://i.ibb.co/d4QBYmT/newcrest3.png)
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I would like to see that design with the golden text and two golden circle boundaries.
(https://i.ibb.co/2n7CYJk/newcrest2.png)
Yes, you've nailed it Smirker 😉
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Much better. Doesn’t need the outside blue circle or the thicker gold circle.
If the lion was flipped to face the other way, then it’d be very close to the descriptions I’ve read of the new circle design.
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Vote Smirker!
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Yes, you may smirk away, Smirker! You've done it!
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I would like to see that design with the golden text and two golden circle boundaries.
(https://i.ibb.co/2n7CYJk/newcrest2.png)
Yes, you've nailed it Smirker 😉
Smirker, nice one matey!
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Nice design but all that claret might look lost on a shirt.
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I would like to see that design with the golden text and two golden circle boundaries.
(https://i.ibb.co/2n7CYJk/newcrest2.png)
Yes, you've nailed it Smirker 😉
Smirker, nice one matey!
Really like that design. Gets my vote.
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Yes but Mr Woodhall does make a valid point. Would the lion get lost?
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Well, it didn't before when he had more or less that badge.
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Agree the round badge of the 70s / 80s had a claret border and the badge didn’t get lost, so no idea why it would now.
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If we're worried about the claret being lost, all we'd have to do is change the shirt back to the lovely shade that LUKE gave us, right CD? 😉
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Don't kick a man when he's down. ☹️
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Sorry pal.
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I would like to see that design with the golden text and two golden circle boundaries.
(https://i.ibb.co/2n7CYJk/newcrest2.png)
Yes, you've nailed it Smirker 😉
Smirker, nice one matey!
Does the 1874 look a bit small in that?
I still think a lot of our recent issues as a club can be put down to longer being 'Prepared'
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The 1874 in that design should be the same font size as Aston Villa. One of my gripes with the Lerner effort in particular was the inconsistencies with font style and size.
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Hate yellow, nothing to do with our colours.
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It’s more gold than yellow…and gold with claret does work well. What other colour would you have there for clearly defined design elements on the badge? White?
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It’s more gold than yellow…and gold with claret does work well. What other colour would you have there for clearly defined design elements on the badge? White?
Agree on gold. The problem is, the Lerner badge went with yellow.
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Gold doesn't work on screen or in print. It ends up yellow.
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I'm a printer, regarding the round badge above, it's not gold. It is really an orange. Which works well in print and on screen. If we're talking gold, then that's really a metallic, which works on a shirt, but is awful on print and screen. The badge above is fine by me, but as previously mentioned, the date needs to be same font size as Aston Villa and follow the curvature of the circle. I would prefer to see a more detailed lion though. Can someone mock up this round badge with the original lion.
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MOMS (David Michael) said that the plan had been to release the two options before the Chelsea game. He said he told them that with the current atmosphere around the club that may not be a great idea. Seems like they must have listened to him.
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MOMS (David Michael) said that the plan had been to release the two options before the Chelsea game. He said he told them that with the current atmosphere around the club that may not be a great idea. Seems like they must have listened to him.
That guy suddenly seems to have become very influential.
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MOMS (David Michael) said that the plan had been to release the two options before the Chelsea game. He said he told them that with the current atmosphere around the club that may not be a great idea. Seems like they must have listened to him.
That guy suddenly seems to have become very influential.
In fairness I think this one is true - he talked about the conversation last week (which was part of the FSG meeting), not with hindsight.
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So, we're going to wait and possibly release the designs on the wave of euphoria brought about by a 0-0 draw at Fulham?
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So, we're going to wait and possibly release the designs on the wave of euphoria brought about by a 0-0 draw at Fulham?
That's the dream if we can hold them out.
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Let's face it, no one is going to vote for a lantern shaped badge, so they may as well launch the round one on Poch's tracksuit.
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He sounds like Purslow’s Rasputin.
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MOMS (David Michael) said that the plan had been to release the two options before the Chelsea game. He said he told them that with the current atmosphere around the club that may not be a great idea. Seems like they must have listened to him.
It is a shame they didn't listen when he said not to put the star on.
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If they are listening to him then can someone please ask him to tell them to fuck Gerrard off as he is useless.
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MOMS (David Michael) said that the plan had been to release the two options before the Chelsea game. He said he told them that with the current atmosphere around the club that may not be a great idea. Seems like they must have listened to him.
That guy suddenly seems to have become very influential.
Or thinks he is.
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Let's face it, no one is going to vote for a lantern shaped badge, so they may as well launch the round one on Poch's tracksuit.
I think it's a case of putting something shit in so you end up with the result you want.
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MOMS (David Michael) said that the plan had been to release the two options before the Chelsea game. He said he told them that with the current atmosphere around the club that may not be a great idea. Seems like they must have listened to him.
That guy suddenly seems to have become very influential.
Or thinks he is.
No need for jealousy, you two.
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I thought we were supposed to see these designs by now?
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I thought we were supposed to see these designs by now?
I thought we were supposed to see these designs by now?
There was a bit of a hitch, and there's not much point at the moment.
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Surely now would be a good time to release the images. Out with the old. In with the new.
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Does anybody know why there has been a delay in putting the designs to the people? . We're now in November and there has been absolutely nothing?
Are the club delaying it incase we are relegated and the expensive change and north stand rebuild will be pit on hold?
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Surely now would be a good time to release the images. Out with the old. In with the new.
If it came out on shirts and stuff in season 23/24 it will coincide with 150 years. So I think it will be delayed.
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No, it's beacuse they're worried they won't be able to get the headed paper reprinted in the blackouts this winter.
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I had an email from The Trust indicating that the final vote is imminent, but because of the lead in time on kits we are unlikely to be using the new crest before our our 150th season.
So I guess with that deadline passing, there is now no rush. In fact, it starts to make sense to drag it out a bit more.
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I had an email from The Trust indicating that the final vote is imminent, but because of the lead in time on kits we are unlikely to be using the new crest before our our 150th season.
So I guess with that deadline passing, there is now no rush. In fact, it starts to make sense to drag it out a bit more.
So we're going to have to wait nearly two years before it actually changes?
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Next season is our "150th season" isn't it? If you don't discount the ones when we didn't play because Archy Duke shot an ostrich cos he was hungry.
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There might still be time to get rid of the star then.
Also I noticed Bradford City have just released three designs for a new crest. Two have stars on for their FA Cup win. Even their fans don't want it ;D
(https://www.bradfordcityafc.com/contentassets/89e16f8e1f5d458c9041c708963d2cba/final-vote-1920x1080.png/Large)
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I had an email from The Trust indicating that the final vote is imminent, but because of the lead in time on kits we are unlikely to be using the new crest before our our 150th season.
So I guess with that deadline passing, there is now no rush. In fact, it starts to make sense to drag it out a bit more.
So we're going to have to wait nearly two years before it actually changes?
Think of it more as just over a year and a half! ;
I guess the new one will be coming into effect towards the end of next season. The new stand will have it built in. I guess we’ll be starting to see it on some merchandise by then, but if we miss the kit deadline, then we won’t be seeing it on shirts next season.
It’s a shame but trying to consult on/launch a new crest in the middle of SFG’s demise would have been a PR nightmare and this is what we are left with.
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The vote will be launched in the next few days.
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The vote will be launched in the next few days.
:(
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The vote will be launched in the next few days.
:(
Why so glum? We'll vote Smirker if we can.
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How is the vote going to be run in such a way as to stop it being rigged, or voting from people who are not Villa fans?
Also is this a binding vote or an advisory one?
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How is the vote going to be run in such a way as to stop it being rigged, or voting from people who are not Villa fans?
Also is this a binding vote or an advisory one?
It's only open to members and being done by some proper election company.
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The vote will be launched in the next few days.
:(
Why so glum? We'll vote Smirker if we can.
Thank you mate, hopefully I'll be smirking when the winner is announced.
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How is the vote going to be run in such a way as to stop it being rigged, or voting from people who are not Villa fans?
Also is this a binding vote or an advisory one?
It's only open to members and being done by some proper election company.
How do you become a member?
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How is the vote going to be run in such a way as to stop it being rigged, or voting from people who are not Villa fans?
Also is this a binding vote or an advisory one?
It's only open to members and being done by some proper election company.
How do you become a member?
Villa members - claret and the rest.
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How is the vote going to be run in such a way as to stop it being rigged, or voting from people who are not Villa fans?
Also is this a binding vote or an advisory one?
It's only open to members and being done by some proper election company.
How do you become a member?
You only pay three quid but you have to vote for Corbyn.
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How is the vote going to be run in such a way as to stop it being rigged, or voting from people who are not Villa fans?
Also is this a binding vote or an advisory one?
It's only open to members and being done by some proper election company.
How do you become a member?
Villa members - claret and the rest.
I've never bothered with that, I just buy my tickets as and when. Is it worth it?
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You get a car sticker, badge, scarf and members card. And you can buy a ticket before the riff-raff.
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You get a car sticker, badge, scarf and members card. And you can buy a ticket before the riff-raff.
I got a hat this season instead of a scarf...
And it definitely helps you to get tickets, which is the only reason really to spend £40...
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Yes, you are correct. A bobble hat.
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Members have to have a buying history since 2016-2017 too, I believe.
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How do they check that? Just by your name?
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Your membership is linked to your Villa Account and fan number.
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Wow, I am so unobservant. I've never noticed any of that, just my name.
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The designs are there to be voted on now.
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https://www.avfc.co.uk/news/2022/november/04/aston-villa-club-crest-vote/
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(https://i.ibb.co/xXCvphL/7-E81-E3-EE-A263-4-DD0-BD32-A83192-F4-F37-A.jpg) (https://ibb.co/xXCvphL)
Two all day long. This will be a bigger landslide than the next General Election
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Thanks, have voted.
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If the lion wasn’t facing backwards the circular one would be perfect
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I'll vote for the round one, but am surprised at how not-so-bad the other one is (which clearly has fuck all to do with a gaslight).
I will say, though, I am not a fan of the lion. It looks like it's dancing when it should really look like it's going to rip someone's throat out.
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I don’t think the shield/lamp one is that bad, but the round one will win by miles.
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That’s a well out together video. Number 2 for me
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Round one for me but both of them are better than the current shower of old toss. Some of the fan designs doing the rounds are better than either of these though.
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The video is shit, the badges are shit because the lion faces the wrong way. The 1874 is too small.
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I was dreading seeing the options because i thought they were gonna be awful. I really like the round one and i think we’ll get used to the lion facing the other way in time.
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I have cast my vote.
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Round one for me but both of them are better than the current shower of old toss. Some of the fan designs doing the rounds are better than either of these though.
Bet they payed a trillion pounds to some design company to come up with something fans all over the internet could have done
anyway either or for me
It’s got our name and lion on so that’ll do for me
all my kids have gone for the round one
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The first one is ok but looks like something on PES associated with West Midlands Village.
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Why is the Lion going the wrong way.
Over 150 years of history just chucked away.
Fucking idiots.
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I like the round version.
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I actually like both.
In a way I prefer the first one because it’s different, but feel it would be a one, or two, season wonder.
The round one has longevity and would stand the test of time.
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I love the first one, I like the lion facing that way and I like the shape. I actually like the second one too and before this started I always thought we should go back to a round badge as my favourite has always been that. However after someone pointing out how many round badges there are I kind of think we shouldn’t.
So yep, that first one is pretty fab, much better than any we’ve had for years.
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Why is the Lion facing the wrong way.
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Could we have a poll, lamp one, round one, keep current one, please?
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The video is shit, the badges are shit because the lion faces the wrong way. The 1874 is too small.
correct,is there any way of letting the know?
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Could we have a poll, lamp one, round one, keep current one, please?
better just about which way the lion should face.
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Unfortunately, that isn't an option.
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I wouldn’t even have known which way the Lion was facing until it was mentioned on here
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Despite being an arch-Round Badge Supporter, I reckon the first one would be pretty decent if it was claret on blue. As it is, though, it just looks a little West Ham to me. They've always somehow managed to make our glorious colours seem a bit gaudy. As have we, a few times, to be fair.
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Why is the Lion facing the wrong way.
Did you watch the video?
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Why is the Lion facing the wrong way.
Did you watch the video?
Have we got a video?
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I'll be honest, I skipped the video and went straight to the vote.
I'm gonna guess I wasn't the only one... maybe we need another poll...
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Why is the Lion facing the wrong way.
Did you watch the video?
Have we got a video?
YES, WE'VE GOT A VIDEO
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Why is the Lion facing the wrong way.
Did you watch the video?
Have we got a video?
The video on the website explains why the lion is facing the way it is.
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I'd have preferred a gold outline to help it stand out on the shirt.
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Also, fairly play to the club. They’ve clearly listened.
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We know why it's switched, but it's a bollocks reason. The first kit it was on was black and white, so let's change our colours as well.
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This gives the history of our badges.
The lion faced right in the first badge that we had.
https://worldsoccerpins.com/historical-crests-aston-villa-fc/
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Why is the Lion facing the wrong way.
Did you watch the video?
Have we got a video?
The video on the website explains why the lion is facing the way it is.
Woosh
:P
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Why is the Lion facing the wrong way.
Did you watch the video?
Have we got a video?
YES, WE'VE GOT A VIDEO
Made me laugh
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I think they did a great job with the round badge option, I like it.
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Why is the Lion facing the wrong way.
Because Barry is not there to take the pen.
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I'm sure whichever one wins will grow on me, but right now, neither sets my heart aflame.
I like how clean and modern both look, and the examples of variations where nice for both designs. But the lion is the wrong way around. The round badge has been done by seemingly every club on earth. Its generic now. Not just that but it looks sort of plain, as much as that saddens me to say. I think I was hoping for something that captured the grandeur of Aston Villa, something timeless.
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I actually really like both, I'm totally fine with the lion changing direction, I would go for the lantern one for originality's sake but the round one is going to win, and you know what - seeing the round badge on contemporary kits is going to make me feel all warm, so I'm happy.
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I don’t think they’ve been anywhere near as brave as I thought they would be with the designs. Which isnt a bad thing.
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I don’t want to get this out of perspective, but anyone who doesn’t vote for the round one should be killed.
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I actually really like both, I'm totally fine with the lion changing direction, I would go for the lantern one for originality's sake but the round one is going to win, and you know what - seeing the round badge on contemporary kits is going to make me feel all warm, so I'm happy.
I’m the same. I really like both and would be especially happy with that first one. I like the lion facing this way, that’s great move.
I agree I’m sure the round one will win though.
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Why is the Lion facing the wrong way.
Did you watch the video?
Have we got a video?
The video on the website explains why the lion is facing the way it is.
just watched it, and it doesn’t really.
It gave % for all other changes.
The rest is just bollocks.
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Why is the Lion facing the wrong way.
Did you watch the video?
Have we got a video?
The video on the website explains why the lion is facing the way it is.
just watched it, and it doesn’t really.
It gave % for all other changes.
The rest is just bollocks.
It says facing forward as the first crest did and that it is a lion looking ambitiously forward to the future.
Round one for me.
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It has been known for quite a while that the lion would be turned around and I think it looks well. It also distinguishes our round option more from the Chelsea one as there s some thought into why the lion is turned the other way.
For years all we heard was how much everybody hated the Lerner crest. Now its a grumpy reaction to change! They cannot win.
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But it’s looking backwards now based in heraldry conventions… our first kit was black so do we change the colours too?
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The lion turning towards the future was mentioned ages ago. It’s a good move.
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It has been known for quite a while that the lion would be turned around and I think it looks well. It also distinguishes our round option more from the Chelsea one as there s some thought into why the lion is turned the other way.
For years all we heard was how much everybody hated the Lerner crest. Now its a grumpy reaction to change! They cannot win.
I have no problem with change, the round badge is great except the lion facing the wrong way.
It’s an unnecessary change and achieves fuck all.
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I've voted for the round one.
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Why is the Lion facing the wrong way.
Did you watch the video?
Have we got a video?
Yes we've got a video!
It's a video nasty
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Why is the Lion going the wrong way.
Over 150 years of history just chucked away.
Fucking idiots.
I’m sure someone would have already mentioned it, but the lion facing left was the original way in 1878-82
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I watched the vid a few times now and really like the gas lamp one. It looks unique and traditional whilst standing out well in the various scenarios, especially the Match of the Day /Sky Sports mock-up next to the Everton badge. I like the lettering for "Aston Villa" too, straight across the top, no nonsense, nice classy font.
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There's actually very little fact backing up the lion facing the wrong way on early shirts. Most of the time descriptions of our early kits are reliant on maybe one match report in a local paper of either ours or our opponents. I can't help but think it's highly unlikely that a club so influenced by Scots in those early days would have a heraldic lion facing the wrong way.
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I actually really like both, I'm totally fine with the lion changing direction, I would go for the lantern one for originality's sake but the round one is going to win, and you know what - seeing the round badge on contemporary kits is going to make me feel all warm, so I'm happy.
I’m the same. I really like both and would be especially happy with that first one. I like the lion facing this way, that’s great move.
I agree I’m sure the round one will win though.
Everyone was sure Hillary was going to win...
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I actually really like both, I'm totally fine with the lion changing direction, I would go for the lantern one for originality's sake but the round one is going to win, and you know what - seeing the round badge on contemporary kits is going to make me feel all warm, so I'm happy.
Same here, I'm not sure which way I'll vote tbh. Both look very good and I really like the claret and blue used, plus they've got rid of the insipid yellow that's on the current badge.
We'll soon get used to the lion facing the other way (just like when an email provider changes the layout of your inbox) but I think the round one will look better on a home shirt. The main advantage of the one on the left is that it's different to other (and previous) crests and it'll be easier to fit another star under the S & T when we win the Champions League.
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They both looks shite, the reason the lion is the wrong way round is because Jools, Gemma and Josh in the design team had to do something to justify their money, the star is smalltime and the round one will win because we've had years of being told how great it is, just like that abomination of a Luke shirt when it first came out.
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I think the round one is better than the current one. It'll do I suppose. Still not pleased about that star but it is quite small. Hopefully in future we can just get rid of it.
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They both looks shite, the reason the lion is the wrong way round is because Tom and Julian in the design team had to do something to justify their money, the star is smalltime and the round one will win is because we've had years of being told how great it is, just like that abomination of a Luke shirt when it first came out.
Come on Dave don't sit on the fence
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They both looks shite, the reason the lion is the wrong way round is because Jools, Gemma and Josh in the design team had to do something to justify their money, the star is smalltime and the round one will win because we've had years of being told how great it is, just like that abomination of a Luke shirt when it first came out.
Nothing to add. 100% this.
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Why is the Lion going the wrong way.
Over 150 years of history just chucked away.
Fucking idiots.
I’m sure someone would have already mentioned it, but the lion facing left was the original way in 1878-82
I am sure someone has mentioned there is scant evidence of this.
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They both looks shite, the reason the lion is the wrong way round is because Jools, Gemma and Josh in the design team had to do something to justify their money, the star is smalltime and the round one will win because we've had years of being told how great it is, just like that abomination of a Luke shirt when it first came out.
Are Gary, Tracey and Terry no good at design then?
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Why is the Lion going the wrong way.
Over 150 years of history just chucked away.
Fucking idiots.
I’m sure someone would have already mentioned it, but the lion facing left was the original way in 1878-82
I am sure someone has mentioned there is scant evidence of this.
We also played in blue and white then.
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I actually really like both, I'm totally fine with the lion changing direction, I would go for the lantern one for originality's sake but the round one is going to win, and you know what - seeing the round badge on contemporary kits is going to make me feel all warm, so I'm happy.
I’m the same. I really like both and would be especially happy with that first one. I like the lion facing this way, that’s great move.
I agree I’m sure the round one will win though.
Everyone was sure Hillary was going to win...
And remain…
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They both looks shite, the reason the lion is the wrong way round is because Jools, Gemma and Josh in the design team had to do something to justify their money, the star is smalltime and the round one will win because we've had years of being told how great it is, just like that abomination of a Luke shirt when it first came out.
I liked the Luke shirt 8)
Agree on the star though.
Everyone should have just voted Smirker.
(https://i.ibb.co/ySj4JSV/Untitled.png)
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I don't massively like either of them.
However, they're both significantly better than the current bag of shite which I am pretty sure was not the work of anyone with 'designer' in their job title.
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Why is the Lion going the wrong way.
Over 150 years of history just chucked away.
Fucking idiots.
This made me laugh.
If you're going to be wrong, it is always good to be catastrophically wrong.
Although I had no idea either. Until I watched the video, obvs
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Nice attempt at something different with the lamp, but it's not doing it for me - A little bit of a shambles of design tbh.
A club badge (especially for a club as historic as ours) is something that shouldn't really be fucked around with.... For that reason, I've voted for the round one. Reasoning being is it's classy and it harks back to the best badge in our history.
However, the star can get in the fucking sea - So small time! Embedding it in the badge design like that is basically saying "look what we did a long time ago, something that we'll never achieve ever again!"
The star should sit prominently ABOVE the badge (ala Forest) or not there at all!
And for the fans saying that the round one looks very samey to a fair few other clubs, that may be the case, but it is BY FAR the classiest round badge in the Premier League right now. ;)
(https://i.ibb.co/FYpRkkd/6347bc05a8bb7f5706b690b8.jpg) (https://ibb.co/FYpRkkd)
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Wow, what a big decision - probably the biggest of my life (assuming "should I withdraw now" was never really an option)
I like them both - initially thought the circle was better, but I like the Gas Light more, the more time goes by.
It's going to be a tough few days in the Beard household as I do a full pros and cons list and decide
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They both looks shite, the reason the lion is the wrong way round is because Jools, Gemma and Josh in the design team had to do something to justify their money, the star is smalltime and the round one will win because we've had years of being told how great it is, just like that abomination of a Luke shirt when it first came out.
Nothing to add. 100% this.
So what would the two you have, instead?
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Why is the Lion going the wrong way.
Over 150 years of history just chucked away.
Fucking idiots.
This made me laugh.
If you're going to be wrong, it is always good to be catastrophically wrong.
Although I had no idea either. Until I watched the video, obvs
yeh but as PWS said there is no evidence about the original direction of the Lion.
Just like the Lamp bollocks.
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Results in from the pub:
Round one represents success.
Shield one represents history.
Given the age of the demographic (me and two others). ........it's round.
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Round is better.
Both aren't great.
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@Nii Lamptey, when you put it up against all the other crests in the league.. it looks quite good actually.
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It would look better if instead of '1874' at the bottom, it said 'Birmingham'.
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They both looks shite, the reason the lion is the wrong way round is because Jools, Gemma and Josh in the design team had to do something to justify their money, the star is smalltime and the round one will win because we've had years of being told how great it is, just like that abomination of a Luke shirt when it first came out.
Nothing to add. 100% this.
So what would the two you have, instead?
Spreadsheet is the answer, nice and neat
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It would look better if instead of '1874' at the bottom, it said 'Birmingham'.
that'd wind the fuckers up the road up.
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I think its great having the Lion looking right, Im assuming its to represent the fact that in recent years whole country has moved to the right
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@Nii Lamptey, when you put it up against all the other crests in the league.. it looks quite good actually.
Yeah, agreed. Actually quite surprised how classy and timeless it looks .... Just needs the star removed imo! ;)
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It would look better if instead of '1874' at the bottom, it said 'Birmingham'.
that'd wind the fuckers up the road up.
Yeah, would be quite amusing.
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Both are an improvement on the current badge, but not overly keen on either simply because the lion is facing the wrong way and looks like it’s having a panic attack trying to swat away a star shaped wasp.
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@Nii Lamptey, when you put it up against all the other crests in the league.. it looks quite good actually.
Agreed, I think a lot of that is down to the darker shades of claret, blue and gold used compared to the lighter hues in Smirker's (even though both designs are similar).
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Both are an improvement on the current badge, but not overly keen on either simply because the lion is facing the wrong way and looks like it’s having a panic attack trying to swat away a star shaped wasp.
Its better than whatever roadkill Chelsea put on their badge. When you see them all lined up.. Brighton's feckin seagull, lol.
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To some extent, they were on a hiding to nothing - crest reviews, like brand reviews, will always divide opinion - how it was done, who was consulted, who did what, how much was paid etc.
For me, the bottom line is that both are an improvement on the monstrosity we have had in recent years, in that they look more timeless and classy. I always wanted to go back to the round design so option 2 gets my vote - but suspect my age has something to do with it (it represents one of our proudest era's and I was a young boy in love with my club) and I am totally open to the idea others think its truly awful.
The other matter is it's not that important - who we are, how we perform, how we behave, and the trophies we win will always be more important than the uniform.
UTV
-
Did a straw poll of the people currently in my house. 4 - 1 on the Gas Light.
The younger the more they like the Gas Light. Interestingly they see it as an evolution of the current badge.
I really like the contrast / balance between the colours on the round one and calls back to my youth - but I do like the fact the Gas Lamp is different to all the other logos in the premier league
-
I'm just happy to be getting rid of the current monstrosity. Have voted two. Wish they'd have got rid of the star though.
-
To some extent, they were on a hiding to nothing - crest reviews, like brand reviews, will always divide opinion - how it was done, who was consulted, who did what, how much was paid etc.
For me, the bottom line is that both are an improvement on the monstrosity we have had in recent years, in that they look more timeless and classy. I always wanted to go back to the round design so option 2 gets my vote - but suspect my age has something to do with it (it represents one of our proudest era's and I was a young boy in love with my club) and I am totally open to the idea others think its truly awful.
The other matter is it's not that important - who we are, how we perform, how we behave, and the trophies we win will always be more important than the uniform.
UTV
Uniform?
The badge is important it says who we are, we had a great badge in the 80s so do that with the lion facing the right way of course.
-
Poll added.
-
Am I being cynical or is the lion-facing-the-other-way design more to do with copyright/intellectual property?
-
Am I being cynical or is the lion-facing-the-other-way design more to do with copyright/intellectual property?
No, it's designer tosserism.
-
Poll added.
Cheers!
-
With the gaslight one, not sure why they flipped the colours? The round one looks so much better being a claret lion on a blue background.
Also, the lion is too squashed in (and off centre), and the text looks stuck on as an afterthought. Just had a quick play with it to see if a tweak would change my opinion.... The answer is a resounding no - Still prefer the round one! Gas lamp just doesn't cut it for me
(https://i.ibb.co/s2GxhkP/Untitled-1.jpg) (https://ibb.co/s2GxhkP)
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It does smack of designers saying 'look, we made a noticeable change aren't we great'. A change made by people with zero idea of our history, and let's be honest, for people with no real idea about our history. And I mean the board and owners, not the fans.
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I'm just happy to be getting rid of the current monstrosity. Have voted two. Wish they'd have got rid of the star though.
Agree, get rid of the star. Was that polled in the forum?
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Another thing.... What's with the recent trend in rubber crests on kits?! Bring back the embroidered ones!
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I'm just happy to be getting rid of the current monstrosity. Have voted two. Wish they'd have got rid of the star though.
Agree, get rid of the star. Was that polled in the forum?
I think it said that around 80% wanted to keep it.
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The star was polled and over 70% of fans wanted it on there. This site is in the minority.
I would get rid of it on balance but I understand why people like it. Shouldn't look like a ball that the lion is juggling though.
The lion definitely looks like he is facing the wrong way but I expect we will get used to it pretty quickly. The round one is decent and gets my vote.
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Am I being cynical or is the lion-facing-the-other-way design more to do with copyright/intellectual property?
That was thought too, I assumed that was what people meant when they said the reason given for it was spurious.
Having watched the video (which is pretty well done) and seen both on a white background (likely away shirt) it's a strong yes for the round option.
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I’m just pleased the lion’s got its ear back.
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I would get rid of it on balance but I understand why people like it. Shouldn't look like a ball that the lion is juggling though.
Yeah its in the wrong place - it looks like when you try and throw a peanut into your mouth and mess it up and it ends up going over your head and you have to pretend that's what you were trying to do all along.
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(https://i.ibb.co/xXCvphL/7-E81-E3-EE-A263-4-DD0-BD32-A83192-F4-F37-A.jpg) (https://ibb.co/xXCvphL)
Two all day long. This will be a bigger landslide than the next General Election
A camel is a horse designed by committee etc.
The star pisses me off, it's out of context now. After Doug went it was an appropriate acknowledgment of past achievements which the club never recognised. Now it just seems desperate.
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Why is the Lion going the wrong way.
Over 150 years of history just chucked away.
Fucking idiots.
Because that's the way our first lion faced. So they've embraced history.
-
Are we changing the shirt to black and red then?
-
Why is the Lion going the wrong way.
Over 150 years of history just chucked away.
Fucking idiots.
Because that's the way our first lion faced. So they've embraced history.
Even if we ignore that Scots wouldn't have a heraldic lion facing the wrong way, and that there is nothing concrete about our early kits never mind badges, then should we change our colours to black and white as that's what is claimed were our colours with this first badge?
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And for the fans saying that the round one looks very samey to a fair few other clubs, that may be the case, but it is BY FAR the classiest round badge in the Premier League right now. ;)
(https://i.ibb.co/FYpRkkd/6347bc05a8bb7f5706b690b8.jpg) (https://ibb.co/FYpRkkd)
Well said. The proposed new Villa round badge is head and shoulders better than every other round badge out there. It is very well done. The opposition, here, to the switched lion is just baffling.
And just look at West Ham's badge, really poor. Almost as bad as our Lerner badge which managed to leave out our name and main colour while giving us the palest yellow lion we have had.
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If we 'must' have the star, at least position it where we could drop another one next to it one day!
(https://i.ibb.co/y5F0vgz/Villa-Crest-Round.png) (https://ibb.co/y5F0vgz)
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Nice attempt at something different with the lamp, but it's not doing it for me - A little bit of a shambles of design tbh.
A club badge (especially for a club as historic as ours) is something that shouldn't really be fucked around with.... For that reason, I've voted for the round one. Reasoning being is it's classy and it harks back to the best badge in our history.
However, the star can get in the fucking sea - So small time! Embedding it in the badge design like that is basically saying "look what we did a long time ago, something that we'll never achieve ever again!"
The star should sit prominently ABOVE the badge (ala Forest) or not there at all!
And for the fans saying that the round one looks very samey to a fair few other clubs, that may be the case, but it is BY FAR the classiest round badge in the Premier League right now. ;)
(https://i.ibb.co/FYpRkkd/6347bc05a8bb7f5706b690b8.jpg) (https://ibb.co/FYpRkkd)
Leeds and Spurs must have the worst badges ever
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If we 'must' have the star, at least position it where we could drop another one next to it one day!
(https://i.ibb.co/y5F0vgz/Villa-Crest-Round.png) (https://ibb.co/y5F0vgz)
Not allowed to, apparently. Unless playing in European competition.
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If we 'must' have the star, at least position it where we could drop another one next to it one day!
It looks dreadful in yellow on the outside, you've just convinced me that the claret star inside the round badge is the way to go.
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Lots of people like it but i've always thought the Forest one is shit, it looks like the tree is floating down a river.
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If we 'must' have the star, at least position it where we could drop another one next to it one day!
It looks dreadful in yellow on the outside, you've just convinced me that the claret star inside the round badge is the way to go.
Not disagreeing... I think we should ditch it altogether!
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If we 'must' have the star, at least position it where we could drop another one next to it one day!
(https://i.ibb.co/y5F0vgz/Villa-Crest-Round.png) (https://ibb.co/y5F0vgz)
Not allowed to, apparently. Unless playing in European competition.
I thought that too... but how come Forest have got away with their two stars on their crest?
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They both looks shite, the reason the lion is the wrong way round is because Jools, Gemma and Josh in the design team had to do something to justify their money, the star is smalltime and the round one will win because we've had years of being told how great it is, just like that abomination of a Luke shirt when it first came out.
Nothing to add. 100% this.
Same
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If we 'must' have the star, at least position it where we could drop another one next to it one day!
(https://i.ibb.co/y5F0vgz/Villa-Crest-Round.png) (https://ibb.co/y5F0vgz)
Not allowed to, apparently. Unless playing in European competition.
I thought that too... but how come Forest have got away with their two stars on their crest?
If we must have a star, I’d stick a small gold star underneath the 1874
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If we 'must' have the star, at least position it where we could drop another one next to it one day!
(https://i.ibb.co/y5F0vgz/Villa-Crest-Round.png) (https://ibb.co/y5F0vgz)
Not allowed to, apparently. Unless playing in European competition.
I thought that too... but how come Forest have got away with their two stars on their crest?
They've won it twice. You're allowed a star for each win once you say you're never going to win it again.
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Perhaps I wasn't paying attention first time I watched the video, and I really don't have the stamina to watch it a second time, but what's this about 'gaslight'?
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Perhaps I wasn't paying attention first time I watched the video, and I really don't have the stamina to watch it a second time, but what's this about 'gaslight'?
The not round one has some sort of bullshit link to us being formed under 'a gaslit lamp', ie the shape of the shield.
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Perhaps I wasn't paying attention first time I watched the video, and I really don't have the stamina to watch it a second time, but what's this about 'gaslight'?
William Scattergood, Jack Hughes, Frederick Matthews, and Walter Price.
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I’m a bit more positive on this than the general tone here seems to be.
They both feel a bit more distinctive than the current one, and either would be an upgrade in my view.
Switching the way the lion faces is fairly pointless but doesn’t offend me. Reducing yellow is good. The gas lamp thing is fairly contrived but it is something specific to us, and the resulting shape is distinctive and looks ok. And I also quite like including a star and I don’t care if it’s small time!
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The round one for me.
But why are the lions different?
The blue lion has more detail than the claret one, and looks better for it.
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Positives
The colour scheme is an improvement and they have done a better job of rendering the lion, I prefer seeing the dividing lines between limbs and head, I don't know if there is a technical heraldic term for this but the guff attached to the 2007 design said it was a shift from fragmented to unified.
Negatives
It's facing the wrong way which is weird and wrong and the star continues to be an embarrassing, incongruent afterthought and a reminder of the Lerner era we could do without.
I have a memory of when the previous design was in the works, the fans were given the choice between
Aston Villa
Aston Villa FC
Aston Villa Football Club
AVFC
And the final option won through on something like 30% with the full name options splitting the vote.
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I think they're both shit. Really shit. It was the perfect opportunity to get rid of the yellow, whch just looks crap. The round one is just a shit version of the old round badge, and is hardly forward thinking. The 'gaslamp' one would be the least worst one, if it wasn't for the yellow lettering. The star just looks rubbish and small time.
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I just can't get past the lion facing the other way. Of the two options the round one is the most appealing but it's still a choice on a par with asking if you would like your own faeces boiled or fried
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Boiled or fried, I'll have my own faeces rather than someone else's, thank you.
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I like them both and would be happy with either.
The reverse lion represents us moving forward for some of you constantly fixated on the past.
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In the original poll I voted for the round one, so it should be the round one now, but I prefer the lion in the shield with all its extra detailing. Stick that in the round one and I'll be happy.
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If we wanted to go distinctive compared to the whole host of other topflight clubs with the round badge, we could've had a reworking on the diamond shaped crest on the old Trinity.
The gaslight one doesn't look Villa enough to me, so the round one by default.
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You wouldn't change your handwriting size in the middle of doing anything, so why are there two different text sizes on the round badge.
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Round one is fine.
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Neither are great. The round one is the better of the two.
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So for 4 years in our early days it was facing right, but 140 facing left the proposal is to change it back?
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Does it matter which way the bloody Lion is facing
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I suppose that depends how close to it you are standing, and whether you're with anyone that you're confident you could outrun.
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Round is better.
Both aren't great.
One is different
One is safe
They’re in a bit of a no win situation, you’ll never please everyone and those that don’t like them will always shout loudest
Personally, a stand alone lion would have been the one
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Does it matter which way the bloody Lion is facing
It does to some, John
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Does it matter which way the bloody Lion is facing
Not in grand scheme of things...and neither will the whole badge (unless they do a Leeds). But we still want to get it 'right' facing g right just looks wrong IMO.
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It looks different because it’s what we’ve become used to. In the grand scheme of things it doesn’t matter. I just want to win games.
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In the grand scheme of things nothing about the club matters. Doesn't mean people should just accept them fucking up the badge and use historical fact as a reason when it isn't in any way fact. It's just some twat at a design company that couldn't care less about the club trying to justify the money they charged, so they looked on Historical Kits.
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It clearly means more to you than it does me. Both our positions are fine. Badges in our history have changed without our input. When we went down in 86 that kit didn't even have a badge. Imagine the outcry if that was the case today. So they have some input this time. It was never going to be universal in its acceptance. Nothing is anymore on any subject. So whatever it is, I hope the team in the kit with it on win loads of games and do us proud.
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If we wanted to go distinctive compared to the whole host of other topflight clubs with the round badge, we could've had a reworking on the diamond shaped crest on the old Trinity.
This is the correct answer for me, although, like others, I'm not that arsed. I'm glad we're getting a new one though.
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And for the fans saying that the round one looks very samey to a fair few other clubs, that may be the case, but it is BY FAR the classiest round badge in the Premier League right now. ;)
(https://i.ibb.co/FYpRkkd/6347bc05a8bb7f5706b690b8.jpg) (https://ibb.co/FYpRkkd)
Well said. The proposed new Villa round badge is head and shoulders better than every other round badge out there. It is very well done. The opposition, here, to the switched lion is just baffling.
And just look at West Ham's badge, really poor. Almost as bad as our Lerner badge which managed to leave out our name and main colour while giving us the palest yellow lion we have had.
Of the other PL clubs, round badge or not, I think Palace have the best one, followed by (not in any order Liverpool, Man City, Newcastle and Spurs. Our new one will be middling. Bournemouth's can do one, and do several others after that.
And why do I care? I don't. I have totally fucked my sleeping pattern.
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I am not fundamentally opposed to the lion facing the other way, and it could be because I'm just not used to it, but it looks like 'our' lion in a mirror.
And anyone who doesn't see the need for an outer gold circle, and for the star (if it absolutely has to be there) to be gold, I pity you.
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I suppose that depends how close to it you are standing, and whether you're with anyone that you're confident you could outrun.
Two lions walking down the street, one says to the other. “Not many people around here are there?!”
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My effort based on the prior work...
(https://i.ibb.co/tzmDb4n/new-badge.jpg) (https://ibb.co/tzmDb4n)
I didn't have time to curve the 1874 but it looks fine as-is imo.
How long did it take to come up with this? And how much did the club pay some buzzword-spouting design consultancy to come up with something worse.
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It looks different because it’s what we’ve become used to. In the grand scheme of things it doesn’t matter. I just want to win games.
70 pages of discussion on here suggests it does matter to a hell of a lot of fans.
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It looks different because it’s what we’ve become used to. In the grand scheme of things it doesn’t matter. I just want to win games.
70 pages of discussion on here suggests it does matter to a hell of a lot of fans.
Yes it does mater and it matters a hell of a lot.
Like not treating fans as consumers, getting our colours right, recognising we play in claret with light blue sleeves.
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My theory on the way the lion points! It depends whether you’re left or right handed! I’ve drawn that lion a thousand times as a left hander, but going to really struggle now.
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Im voting round badge, but I do like the gas light one too. However, maybe it's my eyes playing tricks on me, but is the 1874 on the round badge very slightly off centre to the right? If so, I hope they correct that.
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I voted for the circular version, but I prefer the Lion facing the word Aston.
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Did a straw poll of the people currently in my house. 4 - 1 on the Gas Light.
The younger the more they like the Gas Light. Interestingly they see it as an evolution of the current badge.
I really like the contrast / balance between the colours on the round one and calls back to my youth - but I do like the fact the Gas Lamp is different to all the other logos in the premier league
I agree tbf. I know some reckon it looks like a badge for an imitation team on a computer game, but that's because it's new and different to what we've had before, which hints at evolution. The round one has a look of "let's play up to the stereotype of Villa live in the 70s and 80s". I'd be inclined to leave that in the past now.
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The round badge is a safe choice, add the star and we might as well just live perpetually in 1982.
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I hope there’s room to get the next star on, and it look ok
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The Lion should stay facing as it currently is. The reverse direction just looks wrong. I wonder how much they've paid the designers ? Some of the fans mock up designs look better!
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The round badge is a safe choice, add the star and we might as well just live perpetually in 1982.
it's still 1982 mate, don't fancy the future, looks shit....
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The Gaslamp one isn’t as utterly fucking dreadful as I expected. I dont like the Lion facing that way so I’m not voting for either, then I can criticise everyone else’s choice for the next 20 years.
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I slept on it and went gas lamp. The gable-like angles and straight, flat "Aston Villa" gave me a strong old Trinity Road vibe, which I like very much.
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Not voting either - the lion facing the wrong way is a real shame.
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Amongst the Villa fans I know in real life, who have seen the options, there seems to be a very clear line appearing between those old enough to have supported Villa when we had a round badge, and those born after that. If you're the former, you almost certainly prefer the round one, if the latter it's almost certainly the gas lamp. Purely anecdotal, but I think the result of the fan vote will be determined entirely by the demographics of our current fan base.
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Just put my vote in for the round one. I don't know why we need that pathetic star (be ok if it was above badge)and I would have liked prepared to return but I guess we aren't prepared for sod all these days apart from defeats.
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Purely anecdotal, but I think the result of the fan vote will be determined entirely by the demographics of our current fan base.
Correct. The round badge has already won and we all know it.
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the Gaslamp has something unique about and is certainly a better attempt than most of us were expecting
The round one is what successful Villa stands for in recent times (ish) but is a little bit like going back to past glories and not embracing the bright future (see what i did there)
ultimately it doesn’t matter because the Gaslamp is the Jeremy Corbyn in this vote and will go down the same way
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Personally, a stand alone lion would have been the one
I thought that too, but now I can see why they left it out, as either design has standalone versions of it which I like.
Overall I think both badges are better than the current one and I love how strong the claret is, especially when I see it in the line up with other clubs.
I thought I would go round, but the ‘gas lamp’ (shield) has won me over - it just looks really clean and modern and next to it, the round version looks a bit fussy and dated.
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Voted for round but I'd be happy with either. As least the fans were involved and the Lerner pile of shite will be gone.
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WHY IS BARRY FACING THE WRONG WAY?
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Both is very fine. Most familiar with the round one so voting there , the other one is growing on me. It is probl covered here somewhere but why is direction of lion turned around?
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Purely anecdotal, but I think the result of the fan vote will be determined entirely by the demographics of our current fan base.
Correct. The round badge has already won and we all know it.
The other badge is to give the illusion of choice. The decision has already been made during the 'consultation' process.
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The more I look the more I think the unique Gaslamp design should be the one.
Although I’d have preferred ‘Aston Villa’ in claret or blue
The Star? Leave it out until we’re back in Europe
Neither are bad designs, I just prefer the simplicity of the Gaslamp.
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Both are better than the current badge. The lion being the wrong way round doesn't bother me that much personally. It looks a bit odd, but that's probably just because I'm so used to seeing it face the other way. The lion itself looks brilliant.
Can't decide between the two. The round one feels more like a 'Villa' badge to me - more classically Villa I suppose. But I like the shape of the gaslamp design & think it looks quite distinctive.
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The more I look the more I think the unique Gaslamp design should be the one.
Although I’d have preferred ‘Aston Villa’ in claret or blue
The Star? Leave it out until we’re back in Europe
Neither are bad designs, I just prefer the simplicity of the Gaslamp.
That’s the one I voted for. It’s going to be a landslide for the round one though.
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The more I look the more I think the unique Gaslamp design should be the one.
Although I’d have preferred ‘Aston Villa’ in claret or blue
The Star? Leave it out until we’re back in Europe
Neither are bad designs, I just prefer the simplicity of the Gaslamp.
That’s the one I voted for. It’s going to be a landslide for the round one though.
They said the same about Brexit and Corbyn, mate
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It looks different because it’s what we’ve become used to. In the grand scheme of things it doesn’t matter. I just want to win games.
70 pages of discussion on here suggests it does matter to a hell of a lot of fans.
It’s a football fan website. Of course there is going to be discussion. We could discuss our favourite biscuits and sauces for 100 pages.
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It’s a football fan website. Of course there is going to be discussion. We could discuss our favourite biscuits and sauces for 100 pages.
Pretty sure we have!
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I voted for the round one, but i don't mind either, truth be told. Both are an improvement on the current one. Could be worse, could be better, and if the team are successful while the crest is in use, it will be looked back on fondly.
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It looks different because it’s what we’ve become used to. In the grand scheme of things it doesn’t matter. I just want to win games.
70 pages of discussion on here suggests it does matter to a hell of a lot of fans.
It’s a football fan website. Of course there is going to be discussion. We could discuss our favourite biscuits and sauces for 100 pages.
Jammie dodgers
Hollandaise
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It looks different because it’s what we’ve become used to. In the grand scheme of things it doesn’t matter. I just want to win games.
70 pages of discussion on here suggests it does matter to a hell of a lot of fans.
It’s a football fan website. Of course there is going to be discussion. We could discuss our favourite biscuits and sauces for 100 pages.
Jammie dodgers
Hollandaise
By a country mile
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Voted for round but I'd be happy with either. As least the fans were involved and the Lerner pile of shite will be gone.
The Lerner badge was hated from day one. Such an awful badge. Will not be looked on fondly. Correct me if I am wrong but it's the only badge we haven't won a trophy in (unless we go and win a cup this season!), not to mention getting relegated.
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It looks different because it’s what we’ve become used to. In the grand scheme of things it doesn’t matter. I just want to win games.
70 pages of discussion on here suggests it does matter to a hell of a lot of fans.
It’s a football fan website. Of course there is going to be discussion. We could discuss our favourite biscuits and sauces for 100 pages.
Jammie dodgers
Hollandaise
It’s a bit odd I know, but having been in North America for the better part of 30 years, I miss Maryland Cookies. Especially the chocolate orange one.
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Voted for round but I'd be happy with either. As least the fans were involved and the Lerner pile of shite will be gone.
The Lerner badge was hated from day one. Such an awful badge. Will not be looked on fondly. Correct me if I am wrong but it's the only badge we haven't won a trophy in (unless we go and win a cup this season!), not to mention getting relegated.
Technically not even the same badge. I only noticed during the week that the weird Prepared in different font to the AVFC was removed at some point.
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Just put my vote in for the round one. I don't know why we need that pathetic star (be ok if it was above badge)and I would have liked prepared to return but I guess we aren't prepared for sod all these days apart from defeats.
"Prepared" meant bugger-all. Emery is the first manager in an age who looks like he will follow that notion.
We have the most beautiful name in the world and it should always be part of our visual identity.
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When you are getting smashed week after week the last thing I want on our badge is prepared. Our level of preparedness will show in the results. Not the badge.
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It looks different because it’s what we’ve become used to. In the grand scheme of things it doesn’t matter. I just want to win games.
70 pages of discussion on here suggests it does matter to a hell of a lot of fans.
It’s a football fan website. Of course there is going to be discussion. We could discuss our favourite biscuits and sauces for 100 pages.
Jammie dodgers
Hollandaise
By a country mile
chocolate coated cow biscuits.
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Voted for round but I'd be happy with either. As least the fans were involved and the Lerner pile of shite will be gone.
The Lerner badge was hated from day one. Such an awful badge. Will not be looked on fondly. Correct me if I am wrong but it's the only badge we haven't won a trophy in (unless we go and win a cup this season!), not to mention getting relegated.
Technically not even the same badge. I only noticed during the week that the weird Prepared in different font to the AVFC was removed at some point.
It got an update in about 2015 I think.
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Both are an improvement on the current one.
Think the lion needs to rotate clockwise a bit, looks like it’s about to fall over backwards.
And probably would also look better with a smaller lion on the gaslight option
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Quite like both, surprisingly, but voted for number 2. Love the richness of the claret and blue and there is a depth and warmth to the badge now that the insipid Lerner badge didn’t have.
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I don’t like either, so won’t be voting. The whole spiel about why the lion is facing the wrong way is purely to justify some creative’s extortionate bill.
Utter bollocks.
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I’ve voted for the round one but only because it’s better than the current one and the other option of a lion trapped in a 3D box.
The lion being the wrong way round is just weird right now, like catching a glimpse of someone you know well in a mirror, but the more we see it we’ll get used to that.
I don’t think the typography is strong enough and looking at it alongside the other round PL badges it’s not as well designed or as strong as either Leicester or Man City.
Liverpool’s is a mess, a camel.
Spurs, although putting the club name underneath spoils it, is by far the slickest stand alone design that works really well on kit and merchandise etc - yet gets overpowered when viewed in a head to head with quite a few others because it’s so slim. It’s more company logo than a badge I suppose.
Football badges worldwide are generally pretty poor though, so we’ll be no worse than most.
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I don’t like either, so won’t be voting. The whole spiel about why the lion is facing the wrong way is purely to justify some creative’s extortionate bill.
Utter bollocks.
You can vote for no change at all.
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Not a member so can't vote.
The shield one looks similar to this one I did back in September:
(https://i.ibb.co/F8btRny/Aston-Villa-badges-Lion-new-shield-GY-samples.png)
Finally, about 'crest' - this is from "https://www.internationalheraldry.com/" :-
"A crest is a component of an heraldic display, so called because it stands on top of a helmet rather like the crest on a bird's head.
…
Some armigers used their crest as a personal badge, leading to the erroneous use of the word "crest" to describe a shield or full coat of arms. "
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I selected the round one, but the gas lamp one is surprisingly better than I expected. If nothing else it's unique.
The lion facing to the right will take some getting used to but apparently on the very first club badge it was facing that way.
I would have got rid of the star & the 1874 needs to be bigger.
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While I have breath in my body nobody's touching that star, so help me God.
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I’d have just gone back to the round badge of old. Nothing wrong with it and it oozes class which is why I’ve gone for the round one this time. God knows what the other one is but I pray it doesn’t end up on a claret and blue shirt.
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If we 'must' have the star, at least position it where we could drop another one next to it one day!
(https://i.ibb.co/y5F0vgz/Villa-Crest-Round.png) (https://ibb.co/y5F0vgz)
This is what we should have when we're next in European competition.
Except that we now can't, because we've chosen to shoehorn one in to the crest full time.
Unless people think we should do both, and have two stars to mark one trophy win? ;D That won't be small time at all will it? ;D
Going to be funny as fuck when it happens. People will be wondering why we can't have one above the crest because they demanded one NOW.
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While I have breath in my body nobody's touching that star, so help me God.
I'll be manning the barricades with you against those who wish to cancel our glorious history, as well as providing the shuriken.
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They both looks shite, the reason the lion is the wrong way round is because Jools, Gemma and Josh in the design team had to do something to justify their money, the star is smalltime and the round one will win because we've had years of being told how great it is, just like that abomination of a Luke shirt when it first came out.
Nothing to add. 100% this.
Same
This.
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While I have breath in my body nobody's touching that star, so help me God.
Joyce?
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While I have breath in my body nobody's touching that star, so help me God.
Joyce?
Charlton Heston?
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You finally really did it. You maniacs!
My view on the new badge.
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I think that it would have been better to have shown us the badges a few days before voting started.
I am seeing a few people on Twitter who went straight for the round badge but are now finding that the shield has grown on them and think they made the wrong choice.
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Brexiters probably.
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The shield is really, really shit. The round badge is less shit.
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Not that it matters but I showed two friends the round badge and they both said it looks great.
One is a scouse Liverpool fan. One is an Arsenal fan.
Scouser even said to keep the star on it. I disagreed.
But both said it looks way better than what we currently have.
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I fit in with the demographic view, 'gas lamp' all day for me. I'm bored with circles.
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Some bloke on twitter has mocked up a hybrid of both badges, and quite frankly it knocks both of these official options into a cocked hat. At zero cost as well I would imagine.
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While I have breath in my body nobody's touching that star, so help me God.
What if we do something that eclipses the 1982 win? A bigger star? Another redesign?
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Some bloke on twitter has mocked up a hybrid of both badges, and quite frankly it knocks both of these official options into a cocked hat. At zero cost as well I would imagine.
Give us a look.
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While I have breath in my body nobody's touching that star, so help me God.
What if we do something that eclipses the 1982 win? A bigger star? Another redesign?
Its ridiculous isn't it.
Seeing so many fans online say they don't want the round badge because its living in the past, while ferociously defending the inclusion of the star and not seeing any hypocrisy ;D
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While I have breath in my body nobody's touching that star, so help me God.
What if we do something that eclipses the 1982 win? A bigger star? Another redesign?
I'm happy to cross that bridge when we come to it.
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I've voted for the round one but am already regretting my decision. Don't want 1874, don't want the star, but then don't want a nod to some post-2000 origin myth either.
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The lion is better in the lamp than in the circle.
The new font is better.
Both are better than the existing. Both will divide opinion.
My first instinct was round but the lamp is growing on me.
My 7 year old went round immediately and hasn't changed his mind.
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The lion is better in the lamp than in the circle.
The new font is better.
Both are better than the existing. Both will divide opinion.
My first instinct was round but the lamp is growing on me.
My 7 year old went round immediately and hasn't changed his mind.
Ah! I shall consult the 3yo little AV tomorrow.
Time to introduce her to a new version of the SJM song too.
When I told her that they’d taken SG’s job away from him, she responded with a very whistful “That’s sad”.
For me,I thought it would be back to round as a no brainer, but am now veering towards some sort of progression. Also a better lion, font and no beginners mistake of the different sized text (1874)
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I quite like the shape of the gas lamp one, but I don't like anything else about it. It looks like a designer's deliberately 'different' option, thrown together at 4pm on a Friday to pose the illusion of variety.
The circular one is good in principle but is completely one-dimensional. A crest with basically two colours needs to be more stark and simplistic. I fear that on our kit it would look like a localized rash.
What troubles me is that both designs could've been good, but they're not. So I wonder who we've commissioned this out to.
The third colour on a crest is there to add definition. Both of these lack that.
I'm sure there's a decent reason to reverse the lion, and I'll get used to it, but I don't know why we've bothered. The star may as well be a fart cloud. It's so far removed from the original purpose of the star that I doubt any non-Villa fans will know what it signifies.
I am underwhelmed by both.
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Don't like either. Don't like the current one.
Hope they go back to the drawing board.
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doubt that will happen, some hipster, ginger beard, cardigan wearing, little ale can drinking vegan has just banked a couple of million from big Wes' pocket for those scribbles in paint.
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I like both.
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doubt that will happen, some hipster, ginger beard, cardigan wearing, little ale can drinking vegan has just banked a couple of million from big Wes' pocket for those scribbles in paint.
Or Gabby did them on his happy meal box in crayon
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doubt that will happen, some hipster, ginger beard, cardigan wearing, little ale can drinking vegan has just banked a couple of million from big Wes' pocket for those scribbles in paint.
I have no time for such people. They can get back to the drawing board, too. Or in the sea. :D
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The lion is better in the lamp than in the circle.
The new font is better.
Both are better than the existing. Both will divide opinion.
My first instinct was round but the lamp is growing on me.
My 7 year old went round immediately and hasn't changed his mind.
Ah! I shall consult the 3yo little AV tomorrow.
Time to introduce her to a new version of the SJM song too.
When I told her that they’d taken SG’s job away from him, she responded with a very whistful “That’s sad”.
For me,I thought it would be back to round as a no brainer, but am now veering towards some sort of progression. Also a better lion, font and no beginners mistake of the different sized text (1874)
Your daughter is a sweetheart mate!
Have you disappeared from WhatsApp by the way? I can't find you anymore (unless I've been deleted and blocked haha). Have had a fe issues with that app myself since getting a new phone and seem to have lost a few contacts, also.
I hope you're well, mate!
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While I have breath in my body nobody's touching that star, so help me God.
What if we do something that eclipses the 1982 win? A bigger star? Another redesign?
Its ridiculous isn't it.
Seeing so many fans online say they don't want the round badge because its living in the past, while ferociously defending the inclusion of the star and not seeing any hypocrisy ;D
This is why it goes through a complicated process. This is why they pay designers to do it. Ask 100,000 fans and you'd get 100,000 opinions on the design. That bloke, Pete, who does the Holy Trinity podcast mocked up a design and it reminded me of Home Simpson's car design.
They have done well, in my opinion, this sort of process can go horribly wrong as clubs like Leeds have discovered. I think some people on this thread need to get a bit of perspective here. The designs are underwhelming for some because when the process was announced we all had in our minds eye our preferred design and nothing can live up to that!
Besides, for the guts of 20 years all I have heard is 'bring back the round crest' and now that we have one as an option people don't like it!
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doubt that will happen, some hipster, ginger beard, cardigan wearing, little ale can drinking vegan has just banked a couple of million from big Wes' pocket for those scribbles in paint.
Yeah, blame the experts!!
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Is it OK to not like the round badge if you haven't been asking them to bring it back for 20 years?
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I’ve voted now, for the shield. It grew on me, would look better with the letters in a kind of Germanic font.
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Is it OK to not like the round badge if you haven't been asking them to bring it back for 20 years?
you're not allowed to like anything.
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1874 is too small. Apart from that I don't really care. And I will never be referring to it as a 'crest'.
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I'm glad I'm not allowed to vote. I'm in the age group, supposedly who only want the round badge. I prefer the detailed lion in the shield, but if I could vote I would've chosen the round. However spending more time looking at them, and where I want the club to be in the future. I really hope the shield wins the vote. It also gives you the option to do an Arsenal, (with their stand alone canon) which I mentioned in the survey, and that is to occasionally remove the shield and have a stand alone lion on the shirt.
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Struggling to make my mind up. I like different elements of both of them. Prefer to have 1874 in. And the round one seems more balanced. But the gaslamp has a better lion, and is something new and different. Decision. Decisions.
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I find the vote a bit pointless, as this thread shows, a huge amount of our supporters had already decided on the round badge because of the association to 1982 so if that was an option it was always going to win, and anyone who disagreed was never going to have their voice heard. As I've said before round badges were pretty different when we first used it but now they're everywhere and we just look like we've copied the common trend.
It also means we're now going to have both the overall crest and the star both forced front and centre in homage to winning the european cup. I don't hate the idea but it makes the whole idea of looking forward feel a bit shallow.
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I think you’re making the mistake of assuming this place is representative of Villa fans in general, Paul.
I reckon the demographic here is much, much older and therefore skewed towards the round badge as they remember it from days gone by.
I wonder how many people 25 or younger post here, for example.
Look at the corresponding VillaTalk thread (that place having a younger demographic) and their poll has the not round one on 44%
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Obviously all the kids are out ‘doing’ Tik Tok, listening to grime, doing bad drugs.
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Speak for yourself, I’m down with the kids, I can work the TV remote and everything.
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My first Villa shirt at the age of 12 back in 1982 had a round badge and Davenports emblazoned across the front..........So shockingly I've voted for the round one.
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I think you’re making the mistake of assuming this place is representative of Villa fans in general, Paul.
I reckon the demographic here is much, much older and therefore skewed towards the round badge as they remember it from days gone by.
I wonder how many people 25 or younger post here, for example.
Look at the corresponding VillaTalk thread (that place having a younger demographic) and their poll has the not round one on 44%
I'm not so sure, the round badge seems to be more popular on facebook and twitter as well, for the same reasons, and 78 fucking percent wanted to keep the fucking star.
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My first Villa shirt at the age of 12 back in 1982 had a round badge and Davenports emblazoned across the front..........So shockingly I've voted for the round one.
I've come to the conclusion tha the new round badge is actually better. Darker claret, yellow and the lighter blue all look more correct, and I prefer the lion being claret as opposed to red on the old one. I agree that the '1874' should be larger but not as big as the 'Aston Villa' text.
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I voted for the round badge here - but would be happy with either.
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Why is the Lion going the wrong way.
Over 150 years of history just chucked away.
Fucking idiots.
Because that's the way our first lion faced. So they've embraced history.
Even if we ignore that Scots wouldn't have a heraldic lion facing the wrong way, and that there is nothing concrete about our early kits never mind badges, then should we change our colours to black and white as that's what is claimed were our colours with this first badge?
This, all day long. The lion facing the wrong way looks like it belongs on some dodgy knock-off Villa gear. Not my badge.
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Another car company changing it's logo, Aston Martin - their font looks like our new one?
https://www.dezeen.com/2022/07/20/aston-martin-logo-rebrand-peter-saville/#
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Designed by Peter Saville. Wow. Wonder who designed Villa's.
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The people who really need to be shot are the focus group who dismissed the stand alone lion. You can see just how good it would have looked on some of the photos.
As for the choice, the thing I do like a bit about the shield (lets face it it's not a lamp and I think it's counter productive referring to it as one) is the size of the lion.
For a similar reason I prefer the clubs round crest to some of the fan mock up versions, as all the additional rings meant shrinking the lion further.
So yeah, a bit meh. I quite like the lion redesign though and can live with either.
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Some bloke on twitter has mocked up a hybrid of both badges, and quite frankly it knocks both of these official options into a cocked hat. At zero cost as well I would imagine.
Got to be honest I strongly disagree with you on that.
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Some bloke on twitter has mocked up a hybrid of both badges, and quite frankly it knocks both of these official options into a cocked hat. At zero cost as well I would imagine.
Got to be honest I strongly disagree with you on that.
Yeah, Homer Simpson car springs to mind. We have designers for a reason. There must be 100 designs floating around twitter. Look at all the opinions in here.
It's a new crest, like our previous new crests, for a new era but holding onto our heritage. I think the round one they designed absolutely nails it.
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Anyone think there is a chance the shield will win the poll?
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Yes. It's a vote, the baddies always win.
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I'm hoping that part of the whole concept is to use the lion on its own for various different things, to give a bit of variance because the lion itself is great.
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Yes. It's a vote, the baddies always win.
:'(
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Another car company changing it's logo, Aston Martin - their font looks like our new one?
And like us they've used darker, more solid colours and reversed the lines, looks good.
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Another car company changing it's logo, Aston Martin - their font looks like our new one?
And like us they've used darker, more solid colours and reversed the lines, looks good.
Skoda have also changed their badge to...the word 'SKODA'.
This is how much effort that took:-
"The team working on the new brand identity was very small, but it received support from right across the entire car company.
The work took over a year and initially the team worked with a total of 165 proposals, from which a shortlist of three gradually took shape.
ŠKODA then put these versions through rigorous testing, involving over 2,200 respondents from the Czech Republic, Germany, Italy, Norway, India and Israel.
Based on their feedback, the logo design now unveiled was the winner. "
https://www.skoda-storyboard.com/en/skoda-world/skoda-unveils-its-new-logo-colours-and-future-identity/
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Designed by Peter Saville. Wow. Wonder who designed Villa's.
He did the coloured stars on the shoulder of that England kit a few years ago.
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Another car company changing it's logo, Aston Martin - their font looks like our new one?
https://www.dezeen.com/2022/07/20/aston-martin-logo-rebrand-peter-saville/#
So he’s took a single line off the previous badge?
‘That will be £125k please’
Nice work if you can get it.
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I fully expected to be voting for round but when I saw the gas lamp in the line up against the other league crests / badges I thought it looked more distinctive than the round so went totally against my historical preference.
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After thinking about it I decided I didn’t care enough either way to vote. A few years ago I would definitely have had a strong view but to me it’s now less of a team badge and more a corporate logo so I’ll leave it to those who feel more strongly about it than I do to decide.
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Another car company changing it's logo, Aston Martin - their font looks like our new one?
https://www.dezeen.com/2022/07/20/aston-martin-logo-rebrand-peter-saville/#
So he’s took a single line off the previous badge?
‘That will be £125k please’
Nice work if you can get it.
And the new badge costs more to make than they sell the car for.
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After thinking about it I decided I didn’t care enough either way to vote. A few years ago I would definitely have had a strong view but to me it’s now less of a team badge and more a corporate logo so I’ll leave it to those who feel more strongly about it than I do to decide.
I prefer them both to what we have.
I hated the Lerner version and quite like both of these (with their obvious flaws). They won't ever be the original round one, but I'm mid of glad that we can hold the thought on that one and all that we achieved with it.
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Anyway, I've just spoken with some graphic designers who work in the same building as me and they've unanimously said the round one.
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I watched the video, found myself surprisingly impressed with the gas lamp once it was laid out onto the kits etc.
Then the round one came up and it was no contest.
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Anyway, I've just spoken with some graphic designers who work in the same building as me and they've unanimously said the round one.
Interesting, I've asked 2 from my place (neither are villa fans) what they think and both prefered the 'lamp' because the lion is better. Both questioned the blue 'frame' though and thought it'd be better in yellow (I suspect both were very much talking from a digital logo perspective though). I wonder if I unconsciously favoured that one though, and they just went with me, I tried not to.
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After thinking about it I decided I didn’t care enough either way to vote. A few years ago I would definitely have had a strong view but to me it’s now less of a team badge and more a corporate logo so I’ll leave it to those who feel more strongly about it than I do to decide.
That was my initial thought too but then with our win Sunday I took a visit to the official site for the first time since renewing my ST to soak up all the videos etc. I had a look at the background to the whole episode, some effort has gone into all of this. It felt more like a brand relaunch than a badge change and I was a decision maker in the process. Anyway, I voted for the round one not out of nostalgia for the EC win but because it was the best option. That all said I have no aversion to the current badge or any before that. They grow on you after a while regardless of the imperfections that some of us dissect to the nth degree.
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The round one reminds me of 81/82 so it gets my vote
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i wish they'd hurry up and decide so i can go and get it tattooed on my neck
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The round one reminds me of 81/82 so it gets my vote
You're not supposed to talk about 1982! 😡
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Yes. It's a vote, the baddies always win.
I'm pretty certain we have voted the same outside of football but no way am I the baddie here... you nostalgia merchant 😀
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Apparently this was the third option that was removed before the vote
https://twitter.com/pwb_villa/status/1589746072477667329?s=46&t=OFi2rbW0D-71AvEHezvs4Q
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If the lion faced the right way I wouldn't be fussed with either option, or what may have been the 3rd option. I can live with the lion swatting at a mosquito and the 1874 being too small. The lion is just a fuck up though, shame, as it's a decent lion.
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For those not on twitter….
(https://i.ibb.co/dDPXyCm/E9-F41-F21-1-BF3-41-F5-B857-459-F8990-A8-F5.jpg) (https://ibb.co/dDPXyCm)
(https://i.ibb.co/7pNd132/87179-B42-D7-F2-4-A72-B7-E2-49-B17749607-A.jpg) (https://ibb.co/7pNd132)
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For those not on twitter….
(https://i.ibb.co/dDPXyCm/E9-F41-F21-1-BF3-41-F5-B857-459-F8990-A8-F5.jpg) (https://ibb.co/dDPXyCm)
(https://i.ibb.co/7pNd132/87179-B42-D7-F2-4-A72-B7-E2-49-B17749607-A.jpg) (https://ibb.co/7pNd132)
This really should have been the answer (without the star). I'm sure it would have won the vote if the fucking focus group had put it through.
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It is the most contemporary option and would have been the bravest choice. Although the star makes it look like the lion is swatting a fly.
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Agree again with Mr Shin. The lion change stinks of some creative not reading the brand book guidelines and wanting to make a name for themselves. Can you imagine Nike inverting their swoosh logo? Mrs RCF is a senior brand strategist and couldn't believe we are even considering changing the direction of the lion.
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We've only had it for 147 years...
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After our name, the lion is the oldest thing about us. Precedes VP, our colours. Which is why i'm not impressed that he faces the wrong way now.
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It's like a Hollywood movie franchise - it just sets it up for the next 10 years of fans wanting the lion turn the right way... then another rebrand in 2032
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After our name, the lion is the oldest thing about us. Precedes VP, our colours. Which is why i'm not impressed that he faces the wrong way now.
Maybe he just needs a reset, a new take on things, and instead of looking at our Proud History he needs to look forward to our Bright Future...
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It looks more like it's falling over when it's standalone.
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Apart from he's not looking backwards.
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So... "If a lion's whole body is turned to face right, he is to sinister or contourné."
And if you really want to send yourself to sleep -https://en.wikisource.org/wiki/A_Complete_Guide_to_Heraldry/Chapter_11
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We really should have gone with the hippo.
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If you take out any preconceived bias and design preferences/criticism, and only consider what looks best on our shirts, then the answer is a simple yes to the round badge.
There are elements in both that I dislike, but I dislike the “gas lamp” design more than the round design because I think the simplistic angular design will age quite badly and the lion is in blue. I suspect there is more detail on this lion due to it being slightly bigger within its boundaries.
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For those not on twitter….
(https://i.ibb.co/dDPXyCm/E9-F41-F21-1-BF3-41-F5-B857-459-F8990-A8-F5.jpg) (https://ibb.co/dDPXyCm)
(https://i.ibb.co/7pNd132/87179-B42-D7-F2-4-A72-B7-E2-49-B17749607-A.jpg) (https://ibb.co/7pNd132)
That's more like it, that's exactly what I'd have done other than the star which looks even more out of place there.
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For those not on twitter….
(https://i.ibb.co/dDPXyCm/E9-F41-F21-1-BF3-41-F5-B857-459-F8990-A8-F5.jpg) (https://ibb.co/dDPXyCm)
(https://i.ibb.co/7pNd132/87179-B42-D7-F2-4-A72-B7-E2-49-B17749607-A.jpg) (https://ibb.co/7pNd132)
That's more like it, that's exactly what I'd have done other than the star which looks even more out of place there.
Me too. Remove the star and I think that looks fantastic. What were the focus groups thinking?!
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I remember a bit of a furore from Arsenal fans when they rebadged-it-you-fool and changed the direction the cannon was facing. I doubt any of them care now.
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We really should have gone with the hippo.
Holding a staff so it doesn't fall over.
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For those not on twitter….
(https://i.ibb.co/dDPXyCm/E9-F41-F21-1-BF3-41-F5-B857-459-F8990-A8-F5.jpg) (https://ibb.co/dDPXyCm)
(https://i.ibb.co/7pNd132/87179-B42-D7-F2-4-A72-B7-E2-49-B17749607-A.jpg) (https://ibb.co/7pNd132)
This really should have been the answer (without the star). I'm sure it would have won the vote if the fucking focus group had put it through.
Best by a country mile
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For those not on twitter….
(https://i.ibb.co/dDPXyCm/E9-F41-F21-1-BF3-41-F5-B857-459-F8990-A8-F5.jpg) (https://ibb.co/dDPXyCm)
(https://i.ibb.co/7pNd132/87179-B42-D7-F2-4-A72-B7-E2-49-B17749607-A.jpg) (https://ibb.co/7pNd132)
This really should have been the answer (without the star). I'm sure it would have won the vote if the fucking focus group had put it through.
Best by a country mile
It is, but if we used that the branding agency wouldn't be able to write the bollocks presentation about what it 'means'. "We just saw it on the wall over there" isn't a good way to justify your £500k invoice.
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I watched the video, found myself surprisingly impressed with the gas lamp once it was laid out onto the kits etc.
Then the round one came up and it was no contest.
Same. Either would be fine, even if the gas lamp one is a bit reminiscent of something from that early 2000's video game that didn't have the naming licences and we were West Midlands Village.
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For those not on twitter….
(https://i.ibb.co/dDPXyCm/E9-F41-F21-1-BF3-41-F5-B857-459-F8990-A8-F5.jpg) (https://ibb.co/dDPXyCm)
(https://i.ibb.co/7pNd132/87179-B42-D7-F2-4-A72-B7-E2-49-B17749607-A.jpg) (https://ibb.co/7pNd132)
This really should have been the answer (without the star). I'm sure it would have won the vote if the fucking focus group had put it through.
Best by a country mile
That's the one for me too.
Classy, uncluttered, simple and bold.
Love it!
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I quite like the lion change of direction . Too long we have looked behind now let’s go forward. While we are at it steal the city’s motto and piss off the bollock badged gremlins and have forward as our motto!
Slightly in minority but I quite liked our current badge but needed to be in claret and blue not Coventry’s colours
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The lion would be better smaller.
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For those not on twitter….
(https://i.ibb.co/dDPXyCm/E9-F41-F21-1-BF3-41-F5-B857-459-F8990-A8-F5.jpg) (https://ibb.co/dDPXyCm)
(https://i.ibb.co/7pNd132/87179-B42-D7-F2-4-A72-B7-E2-49-B17749607-A.jpg) (https://ibb.co/7pNd132)
This really should have been the answer (without the star). I'm sure it would have won the vote if the fucking focus group had put it through.
Best by a country mile
It is, but if we used that the branding agency wouldn't be able to write the bollocks presentation about what it 'means'. "We just saw it on the wall over there" isn't a good way to justify your £500k invoice.
This was actually one of the last 3 options, but the focus group voted against it.
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This is why we shouldn't listen to people.
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The new direction of the lion is a complete non-starter for me - it's terrible...and the star needs to go, it looks like the lion is juggling. Don't mind the plain lion and club name on the shirt if the prior two points are corrected, though I would prefer the round crest.
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Would love for somebody to collate how many distinct opinions have emerged here and social media since the crest was unveiled and how many separate designs it would equate to. Just to underline why such things as designers exist.
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If we go down the route of Arsenal and Liverpool, then this 3rd option can still be used. It's clearly going to be used on the North Stand and merchandise. So why not use it on the shirts.
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If you use it on stands and merchandise then it doesn't include at least one of our colours. As our colours are great, it's a no from me.
Though I could live with a Black standalone lion on an away/third strip. It shouldn't be on the stands or the website though.
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Would love for somebody to collate how many distinct opinions have emerged here and social media since the crest was unveiled and how many separate designs it would equate to.
And how many of them would have included turning the lion the wrong direction?
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658466
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Just shown the cat the badge options. Raise a paw once for the shield version and twice for the round one.
She raised a paw twice, so round it is. Then I asked her if she cared which direction the lion faced. She gave me an old-fashioned look and marched off to do some serious cleaning of her rear end.
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So she faced in the opposite direction?!
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Just get rid of the twatting star.
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🎼 I was born under a twatting star...🎼
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Just get rid of the twatting star.
It is nice to know other people are as wound up by it as I am.
I had a discussion with a fan once on Twatter and they said regarding the EC win and star "we should embrace it not shy away from it".
Its like banging your head against a wall speaking with some fans.
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We really should have gone with the hippo.
With the hula hoop? It was mint.
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Just get rid of the twatting star.
It is nice to know other people are as wound up by it as I am.
I had a discussion with a fan once on Twatter and they said regarding the EC win and star "we should embrace it not shy away from it".
Its like banging your head against a wall speaking with some fans.
I'm not as fundamentally opposed to the star as lots of people. But I don't think we've found a way to incorporate it that doesn't look shit, so in my opinion, we should go without.
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How did people react when the 90s 'striped' crest was revealed?
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I’d like to know who these pro-star folk are. I’ve never met one, so I’m intrigued as to where they found them during the focus groups.
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Just get rid of the twatting star.
It is nice to know other people are as wound up by it as I am.
I had a discussion with a fan once on Twatter and they said regarding the EC win and star "we should embrace it not shy away from it".
Its like banging your head against a wall speaking with some fans.
I'm not as fundamentally opposed to the star as lots of people. But I don't think we've found a way to incorporate it that doesn't look shit, so in my opinion, we should go without.
That’s where I am, too.
The star certainly bother me as much as it does some, but, I’d leave it out and bring it back for when we return to European competition.
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I’d leave it out and bring it back for when we return to European competition.
That's a great idea! As a statement of intent, the star only really makes sense at European competition level.
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Would love for somebody to collate how many distinct opinions have emerged here and social media since the crest was unveiled and how many separate designs it would equate to. Just to underline why such things as designers exist.
We obviously hired shit designers then. Come back Randy Lerner with his box of crayons.
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How did people react when the 90s 'striped' crest was revealed?
With deep cynicism. It was dismissed as an Ellis attempt to get people to replace every bit of merchandise they owned. We were quite an overly-paranoid bunch.
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I like the round one and they need to dump the star and strangely the lamp one has grown on me, am I right in saying that the "lamp" design would be unique as a badge ? does any other team have such a design ??
if so then a unique lamp badge for a unique football club(less the star unless we are in europe).
UTV
The Doc
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I like the round one and they need to dump the star and strangely the lamp one has grown on me, am I right in saying that the "lamp" design would be unique as a badge ? does any other team have such a design ??
if so then a unique lamp badge for a unique football club(less the star unless we are in europe).
UTV
The Doc
In reality It’s just an alternative shield shape with catchy PR but I thought it looked distinctive in the line up against other teams crests / badges so voted for it after always expecting to go round.
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Just get rid of the twatting star.
It is nice to know other people are as wound up by it as I am.
I had a discussion with a fan once on Twatter and they said regarding the EC win and star "we should embrace it not shy away from it".
Its like banging your head against a wall speaking with some fans.
I'm not as fundamentally opposed to the star as lots of people. But I don't think we've found a way to incorporate it that doesn't look shit, so in my opinion, we should go without.
I'm not opposed to having a star on the badge in general, I am opposed to having it positioned like a toy for the lion to play with, it just looks silly. On the gaslamp one you might be able to save it by making it white or yellow on the round badge I can't see any way to make it look decent.
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Keep the Twatting star or, get rid of the Twatting star? We need a poll.
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I'm surprised Clarrie Blue wasn't a suggestion. There were polos about once with him as the crest and they were mint.
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How did people react when the 90s 'striped' crest was revealed?
Personally I was a massively pissed off 14 year old, as I hadn't had my Villa sovereign ring 12 months and it was now rendered obsolete.
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The Star could be positioned on the Lion's chest, as if it's wearing it as a badge of pride.
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The Star could be positioned on the Lion's chest, as if it's wearing it as a badge of pride.
... or under his tail like a shiny, silver arsehole.
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The star is just so small time though - yes if we (ever) play in Europe again fine to have on the shirt, but to make it an intrinsic part of a badge, that itself is a retro-homage to the late 70s/early 80s is just too much.
I fear this new badge/logo/crest will create as much noise and resentment as the current one does and be changed in 10 years time.
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The Star could be positioned on the Lion's chest, as if it's wearing it as a badge of pride.
If we go on to win it another two times he would look like he was paying homage to the Northern Soul scene from the 70's. That would please a few on here.
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The Star could be positioned on the Lion's chest, as if it's wearing it as a badge of pride.
... or under his tail like a shiny, silver arsehole.
Can we not just hire German James to sort our badge out? A hula-hooping hippo with an immaculate arsehole is basically what everyone wants, isn't it?
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Hippo...
(https://i.ibb.co/fY28v2s/Villa-Hippo-Wallpaper.jpg) (https://ibb.co/fY28v2s)
A thing of wonder.
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I think it's the eyes that get me the most
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I’d like to know who these pro-star folk are. I’ve never met one, so I’m intrigued as to where they found them during the focus groups.
Twitter, for one, is full of them.
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I personally think we should have a star somewhere on the shirt, but not as part of the badge / crest.
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8pm is the deadline for anyone that hasn't voted....
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I’m happy for the star to be featured, but only if it’s blue on a blue background
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I’m happy for the star to be featured, but only if it’s blue on a blue background
Surely it has to be claret on a claret background?
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So little AV now 3 years 4 months has been consulted and voted as a ST holder.
Once asked, took 6 seconds to look & point at the round one on my phone. (It seemed more instantaneous but I did video this famous moment for posterity).
Declined to bother to answer, when asked if Daddy should vote for the other one since we have two votes.
What’s better about that one than the other one?
“I like the name. The circle name.”
Anything else you like about it?
“I like the lion and the star and….what’s this bit”
(Founded in 1874).
Enquiry was made about the colour but she promptly lost interest, videos on Mummy’s phone don’t watch themselves.
Apparently when being picked up from preschool, her little sister (21 months) has been shouting ‘Up the Villa” randomly in the street from her pram. Given we are in Bedfordshire I trust locals are suitably confused.
I went through a phase of the other, hence thinking we vote one of each, but at the death have backed the winner also. It’s not perfect but better than we have now.
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The round one has won
https://www.avfc.co.uk/news/2022/november/10/aston-villa-fans-vote-on-new-club-crest/
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Hmmm. I reckon the person who totted up these numbers is the same person who mistyped the duration bit on Emile Heskey's contract when he joined.
77% of fans voted for the round design
23% of fans voted for the gas lamp design
8% voted to keep the current crest
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Phew
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The crest redesign will now also be factored into an evolution of the rest of our visual identity.
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The crest redesign will now also be factored into an evolution of the rest of our visual identity.
I was just gonna say that.
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I demand a recount : ;)
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Hmmm. I reckon the person who totted up these numbers is the same person who mistyped the duration bit on Emile Heskey's contract when he joined.
77% of fans voted for the round design
23% of fans voted for the gas lamp design
8% voted to keep the current crest
WTF….
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Hmmm. I reckon the person who totted up these numbers is the same person who mistyped the duration bit on Emile Heskey's contract when he joined.
77% of fans voted for the round design
23% of fans voted for the gas lamp design
8% voted to keep the current crest
I came to moan about that
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I actually like the new lion much better than the old one - claws more visible, meaner, better lines. (though not sure how I feel about the right turn)
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Hmmm. I reckon the person who totted up these numbers is the same person who mistyped the duration bit on Emile Heskey's contract when he joined.
77% of fans voted for the round design
23% of fans voted for the gas lamp design
8% voted to keep the current crest
I came to moan about that
Me too.
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Will be on next season's kit...
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I can only assume 2% is spoiled ballots/votes. Maybe
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I can only assume 2% is spoiled ballots/votes. Maybe
? Ah so we'd have had Saunders' 110%?
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And having just seen it on the Official App, it looks so much better than the current one.
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Fair enough. Pissed off about the cleverclogs who suggested the twatting lamp design that took the place of the very sensible stand alone lion, but the outcome was all very predictable from the moment it was announced.
FWIW I think the final design is better than any fan versions I saw, save for the star (another fan led error), the strange decision to turn it round and maybe not including 1894.
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And having just seen it on the Official App, it looks so much better than the current one.
New one has: better lion, better representation of our colours now, contains our full name, is a nod to our history and is looking to the future. They did quite well with this.
The negativity here simply baffles me.
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I can only assume 2% is spoiled ballots/votes. Maybe
Errrrrr
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The percentages do make sense. Everyone had to vote for one of the two options, and their respective scores add up to 100%. Regardless of how you voted in the first bit, you were also allowed to specify whether you'd rather keep the current badge and 8% chose to do so. That's a separate question.
They have worded it so it looks like 108% of people voted, though.
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I can only assume 2% is spoiled ballots/votes. Maybe
Errrrrr
It was 98% of the 2 choices on offer I assumed
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FWIW I think the final design is better than any fan versions I saw, save for the star (another fan led error), the strange decision to turn it round and maybe not including 1894.
Errrrrr
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I can only assume 2% is spoiled ballots/votes. Maybe
Errrrrr
It was 98% of the 2 choices on offer I assumed
It adds up to 108% though
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I can only assume 2% is spoiled ballots/votes. Maybe
Errrrrr
It was 98% of the 2 choices on offer I assumed
It adds up to 108% though
It wasn't a three way vote though. It was one of the two new designs, *or* keep with the old. So I think it's of the people who voted to change (ie 92% of everybody who voted), 77% went for the rounds, and 23% for the lantern. Just badly worded I think.
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I assumed TV was doing a play on 110%, turns out he's just shit at maths!
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And having just seen it on the Official App, it looks so much better than the current one.
New one has: better lion, better representation of our colours now, contains our full name, is a nod to our history and is looking to the future. They did quite well with this.
The negativity here simply baffles me.
I think it'll look great when we see it on a new kit next summer. It's miles better than the current rubbish, which just reminds me of countless years of underachievement and missed opportunities.
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Thank the lord we didn't end up with that lantern clusterfuck. Design was all over the place...
Most fans wouldn't see the connection with the lamp, and it just looks like a shite shield (or the silhouette of Doctor Who's tardis!). What we've ended up with is a modern take of the badge from our most successful era, that isn't anywhere near as cluttered as 'the other round badges', whilst also ditching the majority of that insipid yellow!
V happy with that. Also, not bothered by the direction of the lion - My only complaint is that ridiculously placed star!
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I've said this before but I cannot believe that after all the consultation, the lamp rubbish was an actual option. The decision was already made when they published that video.
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I've said this before but I cannot believe that after all the consultation, the lamp rubbish was an actual option. The decision was already made when they published that video.
Yeah, I reckon you're right.
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Amount of shite on Twitter etc about us copying Chelsea. Ignoring that we were using the lion 20 years before Chelsea were even formed. 1900s wankers.
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Lots of people on Twitter are idiots.
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FWIW I think the final design is better than any fan versions I saw, save for the star (another fan led error), the strange decision to turn it round and maybe not including 1894.
Errrrrr
Ha! That would have been the shittest badge ever!!
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I've said this before but I cannot believe that after all the consultation, the lamp rubbish was an actual option. The decision was already made when they published that video.
I think they knocked the lamp up following negative feedback from the initial fan consultation group. After getting them to draw it up I guess they felt obliged to put it through.
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Lots of people on Twitter are idiots.
fixed.
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I'd have chosen the other one but eitherway this new one is still infinitely better than the current one.
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Fair enough. Pissed off about the cleverclogs who suggested the twatting lamp design that took the place of the very sensible stand alone lion, but the outcome was all very predictable from the moment it was announced.
FWIW I think the final design is better than any fan versions I saw, save for the star (another fan led error), the strange decision to turn it round and maybe not including 1894.
I think if the stand alone lion, that was shown a page or so back, had been a choice it would have won.
Makes me wonder if the club wanted the round one so put in a weaker opponent 😂
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Fair enough. Pissed off about the cleverclogs who suggested the twatting lamp design that took the place of the very sensible stand alone lion, but the outcome was all very predictable from the moment it was announced.
FWIW I think the final design is better than any fan versions I saw, save for the star (another fan led error), the strange decision to turn it round and maybe not including 1894.
I think if the stand alone lion, that was shown a page or so back, had been a choice it would have won.
Makes me wonder if the club wanted the round one so put in a weaker opponent 😂
I agree, that stand-alone lion looked great, I hope it's something they're still willing to use at times.
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I think the new one would have been perfect and beautiful without the star.
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Amount of shite on Twitter etc about us copying Chelsea. Ignoring that we were using the lion 20 years before Chelsea were even formed. 1900s wankers.
If we were going to copy anyone, I'd like to think we'd at least copy a club with an ounce of class and decency about them (i.e. not fucking Chelsea).
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And why does their lion have a walking stick? Is it something to do with the Chelsea pensioners that nobody ever mentions anymore?
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(https://i.ibb.co/BrqzTkY/IMG-20221111-033103.png)
So much better :(
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Samples copied from the video:
(https://i.ibb.co/8Kk4gWV/Aston-Villa-badge-2023-samples1.png) (https://ibb.co/8Kk4gWV)
(https://i.ibb.co/dLN5Cwk/Aston-Villa-badge-2023-samples2.png) (https://ibb.co/dLN5Cwk)
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They clearly based the stand alone lion and font on my effort in June:
(https://i.ibb.co/G3rrsmM/Stand-alone.jpg) (https://imgbb.com/)
But faced it the wrong way. >:(
I remain an amateur designer.
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Samples copied from the video:
(https://i.ibb.co/8Kk4gWV/Aston-Villa-badge-2023-samples1.png) (https://ibb.co/8Kk4gWV)
(https://i.ibb.co/dLN5Cwk/Aston-Villa-badge-2023-samples2.png) (https://ibb.co/dLN5Cwk)
The blue stand alone lion (with the extra detailing) and Aston villa above as per the white lion (facing either way) is what I wanted, I think that looks fantastic.
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Amount of shite on Twitter etc about us copying Chelsea. Ignoring that we were using the lion 20 years before Chelsea were even formed. 1900s wankers.
Ours doesn't look like it's doing a fucking pole dance.
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Amount of shite on Twitter etc about us copying Chelsea. Ignoring that we were using the lion 20 years before Chelsea were even formed. 1900s wankers.
Ours doesn't look like it's doing a fucking pole dance.
Their lion looks like roadkill.
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Amount of shite on Twitter etc about us copying Chelsea. Ignoring that we were using the lion 20 years before Chelsea were even formed. 1900s wankers.
If we were going to copy anyone, I'd like to think we'd at least copy a club with an ounce of class and decency about them (i.e. not fucking Chelsea).
Presume we had a round badge before them anyway.
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Amount of shite on Twitter etc about us copying Chelsea. Ignoring that we were using the lion 20 years before Chelsea were even formed. 1900s wankers.
If we were going to copy anyone, I'd like to think we'd at least copy a club with an ounce of class and decency about them (i.e. not fucking Chelsea).
Presume we had a round badge before them anyway.
We got ours in the 70s and they had one in the 50s.
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I'm pleased we have a round badge again.
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Why is the 1874 much smaller than the name? It looks shit, and the star looks even worse on this badge as it stands out more.
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They clearly based the stand alone lion and font on my effort in June:
But faced it the wrong way. >:(
I remain an amateur designer.
Not keen on the yellow standalone lion but I do like your interpretation of the 'Luke' shirt for the Castore era.
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I remain an amateur designer.
You should apply for a job at Macron.
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Why is the 1874 much smaller than the name? It looks shit, and the star looks even worse on this badge as it stands out more.
Simply because it's less important. It looks right to me.
I don't like the star at all either.
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Amount of shite on Twitter etc about us copying Chelsea. Ignoring that we were using the lion 20 years before Chelsea were even formed. 1900s wankers.
Ours doesn't look like it's doing a fucking pole dance.
Or a confused lollipop lady…
Amount of shite on Twitter etc about us copying Chelsea. Ignoring that we were using the lion 20 years before Chelsea were even formed. 1900s wankers.
From what I can tell, a lot of their confusion comes from a widely shared but poorly researched graphic that has them thinking that we had a lion for one year in 1880 & then removed it until 1956. Their shield in 53 which has the lion looks absolutely nothing like our shield from the 70’s, but most fans have the attention span of a cat in a room full of pen lights, so think that their shield in 2005, or whenever their dirty Oligarch money arrived, was the first ever circular shield ever created. The fact that we had a right facing lion in an oval shaped shield in 1878 before they were even created & never moved away from our lion is completely lost on them.
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Chelsea fans in having no sense of history, I’m shocked, shocked I tell you.
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Also, fucks given about what Chelsea or any other fans on Twitter think = zero.
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I’m sure over half of what is written on Twitter is just a wind up as well.
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I never, ever pay any attention to fans of any club founded in the twentieth century.
Dreadful arrivistes.
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I’m sure over half of what is written on Twitter is just a wind up as well.
Give it another week and it might not even exist!
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If we were going with the round badge, I would have put 'Aston' across the top, 'Villa' across the bottom, '18' at the middle on the left, and '74' at the middle on the right. I would have also got rid of the stupid star. I'm assuming that the lion is flipped in large part to make the crest different from our 70s/ 80s one, and deal with copyright issues, which is of course an important consideration.
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If we were going with the round badge, I would have put 'Aston' across the top, 'Villa' across the bottom, '18' at the middle on the left, and '74' at the middle on the right. I would have also got rid of the stupid star. I'm assuming that the lion is flipped in large part to make the crest different from our 70s/ 80s one, and deal with copyright issues, which is of course an important consideration.
The lion is facing right as a nod to our first ever crest in 1878 where the lion face right. The star should be larger, centrally & outside the circle at the top. We tried that the last time the badge was created by Lerner on Word, but the FA said no. They didn’t say no to Manchester City having 13000 on theirs before their lottery win. Neither did they say no to Forest. I would just tell the FA to go jump in a lake & put it there anyway.
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Some background to the company involved in the new badge design and process. Looks like it will be rolled out in May.
https://twitter.com/preeceobserver/status/1638488109904977923?s=46&t=0-BUXD66ovTcofwrbTW4Ag
Aston Villa FC rebrands to reach next-generation football fans
Aston Villa FC has revealed a glimpse of its new brand identity by Dragon Rouge through a redesigned crest, with more to come later this year.
By Abbey Bamford March 13, 2023 2:39 pm
Dragon Rouge has repositioned Aston Villa FC, “reigniting authentic brand assets” including the crest, as part of a wider strategy to reach next generation audiences.
The studio says it came out on top following a tender process initially involving over ten agencies. Dragon Rouge creative director Becky King says that the project gave the studio an opportunity to build its portfolio in this area, as it has also worked with French football clubs PSG and Lille.
(https://centaur-wp.s3.eu-central-1.amazonaws.com/designweek/prod/content/uploads/2023/03/13142822/AVFC_Embroidery_Badge.png)
“Football clubs can no longer think of crest and colours only. They must think like global entertainment brands and need their design assets to support that ambition”, says King. To achieve this, she says that clubs require “a flexible, characterful, rich brand identity” that has the ability to appeal to “next generation audiences” and a variety of channels as well as considering future developments and plans.
Aston Villa FC is the first club to rebrand under new FA and Premier League guidelines, which state that fans must be part of the consultation process for any major changes to club crests and colours. King says that consulting fans was crucial: “We used different fan groups at key moments”.
(https://centaur-wp.s3.eu-central-1.amazonaws.com/designweek/prod/content/uploads/2023/03/13143811/Villa-6.jpg)
A history of the Aston Villa FC crest
While the previous crest depicted the club’s heritage in a simple, two-dimensional design, it had its shortfalls, such as only including the club’s initials and the “weak” colour contrast, according to King. Opting for “a classic design with a modern twist and agile approach”, King says that Dragon Rouge sought to build on its strengths and make it so that the individual components of the crest could be “unleashed and used separately”.
The studio homed in on the lion in the centre of the crest, which references the club’s Scottish founders. King says that the new design retains the lion’s stance but switches the direction that it faces, aiming to signify “the progressive, forward-facing nature of the club”. This also better reflects the design on the very first Aston Villa FC crest, which also faced right.
(https://centaur-wp.s3.eu-central-1.amazonaws.com/designweek/prod/content/uploads/2023/03/13142853/AVFC_Lion_detail.png)
The club’s name now appears in full on the crest, along with its founding date. King says that to make the crest work at all sizes, Dragon Rouge augmented “the crafted details” of the design, overall making it “a more practical and distinctive design asset”.
Aston Villa’s “warmed up” yellow, visible on the crest typeface, seeks to add a touch of class and “reflect the club’s warmth”, says King. The reworked colour palette aims to put claret and blue front and centre once again, while retaining the “familiarity of yellow” to light up the name, she adds.
King says that the challenge with this project was to balance “the respect for tradition, historical details” and sentimentality with “the desires to modernise, be progressive and stay distinctive”. She adds that studios undertaking similar projects “should not underestimate the consultation challenge”.
The final consultation on the crest sampled over 20,000 fans, with an “overwhelmingly positive” response, according to King. She says that 77% selected the winning design.
(https://centaur-wp.s3.eu-central-1.amazonaws.com/designweek/prod/content/uploads/2023/03/13142818/AVFC_Cap.png)
In a bid to create “a more confident brand” for the club, King says the studio designed a standalone wordmark for “its unique name” so that the full crest “can be unleashed from its retaining shape”.
While the crest has already been revealed to fans, these new assets show how it might be applied. Now Dragon Rouge is working on a full identity, which will be revealed in May.
(https://centaur-wp.s3.eu-central-1.amazonaws.com/designweek/prod/content/uploads/2023/03/13142833/AVFC_Flag_Ani.gif)
Aston Villa FC’s wider brand expression focusses on bringing assets “fully to life” and will include new colours, bespoke fonts, illustrations and motion graphics, says King. “There is a concept that is driving it all but you’ll have to wait to see”, she adds.
The big reveal is planned for the club’s last game of the season when it will start to roll out across all channels.
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Can someone explain why the Lion has to face the wrong way?
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Can someone explain why the Lion has to face the wrong way?
Technically it's facing the way of the massive lion on the original kits (black?) So if you go by Historical Kits (http://www.historicalkits.co.uk/Aston_Villa/Aston_Villa.htm) you could argue that the Lion's been facing the wrong way since 1957 ;D
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Can someone explain why the Lion has to face the wrong way?
Technically it's facing the way of the massive lion on the original kits (black?) So if you go by Historical Kits (http://www.historicalkits.co.uk/Aston_Villa/Aston_Villa.htm) you could argue that the Lion's been facing the wrong way since 1957 ;D
I think you have to go back further than that, the Crest on the Trinity had the Lion facing the right way.
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Option 1 - we wanted to connect with the club's heritage and reinstate the lion that appeared on the first-ever shirt (but hardly ever been used since)
Option 2 - we have a massive retainer to do the work and while all the research shows the fans love the 80s version of the crest we have to do something for the money
Option 3 - we can copyright this version as it's now significantly different to the 80s version
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Obviously it symbolises we're heading in a new direction... Like London Villan I think its because its basically the 70s/80s badge but different enough so folk don't ask why we haven't just re-adopted that.
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I really like the new badge and for me the direction of the lion is facing the correct way. To me facing left is looking back. And aside from a couple of notable bright spots in the past 40 years (FORTY), we need to start looking to forward. Onwards. upwards and to the right with Unai.
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I hope we go on to dominate like we did when the lion previously faced that direction.
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My head can not cope with it facing that way and what will make it worse is when you are at a match and there will be people with the new clobber on and the Lion facing one way and then people with the old clobber on and it facing the other. It also goes against all the good branding Marketing principles but that is another argument.
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My head can not cope with it facing that way and what will make it worse is when you are at a match and there will be people with the new clobber on and the Lion facing one way and then people with the old clobber on and it facing the other. It also goes against all the good branding Marketing principles but that is another argument.
what good branding principles? Our brand on a global scale with the supporters will look to attract isn't exactly top of mind.
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My head can not cope with it facing that way and what will make it worse is when you are at a match and there will be people with the new clobber on and the Lion facing one way and then people with the old clobber on and it facing the other. It also goes against all the good branding Marketing principles but that is another argument.
what good branding principles? Our brand on a global scale with the supporters will look to attract isn't exactly top of mind.
Sorry I don't understand
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My head can not cope with it facing that way and what will make it worse is when you are at a match and there will be people with the new clobber on and the Lion facing one way and then people with the old clobber on and it facing the other. It also goes against all the good branding Marketing principles but that is another argument.
what good branding principles? Our brand on a global scale with the supporters will look to attract isn't exactly top of mind.
Sorry I don't understand
we've won next to nothing in 40 years. The younger supporters around the world only know Aston Villa from what they see on TV. And that's not been pretty for the most part. Our lack of success doesn't exactly drive excitement or investment from that group. They are likely to easily opt for Man City, Arsenal, Chelsea, Man U etc. Champions League drives a lot of that too. Some older fans might have an issue with the badge. New ones won't care one bit. They will support the club commercially if we are successful and we've not done much winning in a very long time.
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My head can not cope with it facing that way and what will make it worse is when you are at a match and there will be people with the new clobber on and the Lion facing one way and then people with the old clobber on and it facing the other. It also goes against all the good branding Marketing principles but that is another argument.
what good branding principles? Our brand on a global scale with the supporters will look to attract isn't exactly top of mind.
Sorry I don't understand
we've won next to nothing in 40 years. The younger supporters around the world only know Aston Villa from what they see on TV. Our lack of success doesn't exactly drive excitement or investment from that group. They are likely to easily opt for Man City, Arsenal, Chelsea, Man U etc. Champions League drives a lot of that too. Some older fans might have an issue with the badge. New ones won't care one bit. They will support the club commercially if we are successful and we've done much winning in a very long time.
Based on listening to people who really know about this stuff, not the usual bullshit and wind merchants that inhabit this space.
They would not have ended up with that crest for a whole lot of reasons to do with
Recognition
Position
History
Engagement
Clarity
Purpose
I could go on but ...........
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The new badge recognizes all of that. Whether you agree with it or not is up to you.
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My head can not cope with it facing that way and what will make it worse is when you are at a match and there will be people with the new clobber on and the Lion facing one way and then people with the old clobber on and it facing the other. It also goes against all the good branding Marketing principles but that is another argument.
what good branding principles? Our brand on a global scale with the supporters will look to attract isn't exactly top of mind.
Sorry I don't understand
we've won next to nothing in 40 years. The younger supporters around the world only know Aston Villa from what they see on TV. Our lack of success doesn't exactly drive excitement or investment from that group. They are likely to easily opt for Man City, Arsenal, Chelsea, Man U etc. Champions League drives a lot of that too. Some older fans might have an issue with the badge. New ones won't care one bit. They will support the club commercially if we are successful and we've done much winning in a very long time.
Based on listening to people who really know about this stuff, not the usual bullshit and wind merchants that inhabit this space.
They would not have ended up with that crest for a whole lot of reasons to do with
Recognition
Position
History
Engagement
Clarity
Purpose
I could go on but ...........
Yet the professionals we employed to do it feel completely differently, as did we.
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Design agencies know what they are doing.
It is a fucking difficult job for people to do partly because, as evidenced in this thread, people think "I could do that" (believe me, you couldn't).
What happens when you don't include professionals is the sort of shit we had for years which Lerner drew with MS Paint, which as well as being hideously graphically, also broke most of the basic rules of typography, too.
It's like when people say "yeah, let's just have a 50k seat single level Holte End stretching to the moon" or any one of tens of well meaning but otherwise insane ideas in the redevelopment thread.
People who do that shit for a living will have better, more informed ideas. Same with the badge.
It's up to all of us to decide if we like it or not, but finding outrage in the fact we've paid someone to make us a nice badge is pretty arse-about-face for people who for years and years poured money into a club with pumped millions and millions of pounds into the pockets of the likes of Lescott, Agbonlahor, Richards, Ireland etc etc (add very long list here).
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Well you say that paulie, but:
(https://i.ibb.co/TgCk26v/photo-229-2.jpg) (https://imgbb.com/)
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Well you say that paulie, but:
(https://i.ibb.co/TgCk26v/photo-229-2.jpg) (https://imgbb.com/)
Obviously, there are clear exceptions.
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Well you say that paulie, but:
(https://i.ibb.co/TgCk26v/photo-229-2.jpg) (https://imgbb.com/)
ooooh that has potential !! :D
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(https://i.ibb.co/fY28v2s/Villa-Hippo-Wallpaper.jpg) (https://ibb.co/fY28v2s)
And this.
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I hope we go on to dominate like we did when the lion previously faced that direction.
Well, we’d won two Birmingham Senior Cups out of a possible six.
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Lion facing left or right i dont mind. At least we dont have a pair of dogs bollocks as our badge! I like the new design, not crazy about the star. Far better than the powder blue lion shield monstrosity we have now.
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(https://i.ibb.co/fY28v2s/Villa-Hippo-Wallpaper.jpg) (https://ibb.co/fY28v2s)
And this.
I do love this, although they are vicious creatures
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The problem have with the star is that it will mean another re-design when we next win it.
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Are we keeping Randy's badge on the mosaic at the back of the Holte?
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Well you say that paulie, but:
(https://i.ibb.co/TgCk26v/photo-229-2.jpg) (https://imgbb.com/)
At least you managed to get the lion facing the right way.
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“At least”. Cheek.
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(https://i.ibb.co/fY28v2s/Villa-Hippo-Wallpaper.jpg) (https://ibb.co/fY28v2s)
And this.
I do love this, although they are vicious creatures
This remains my favourite of the many badge design suggestions, and I would certainly buy a top with this on it.
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Option 1 - we wanted to connect with the club's heritage and reinstate the lion that appeared on the first-ever shirt (but hardly ever been used since)
Option 2 - we have a massive retainer to do the work and while all the research shows the fans love the 80s version of the crest we have to do something for the money
Option 3 - we can copyright this version as it's now significantly different to the 80s version
1. It wasn't the first shirt.
2. Yup.
3. It's copyright already, as are every past variation.
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Ooooooooh, non-scary claws.
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(https://i.ibb.co/fY28v2s/Villa-Hippo-Wallpaper.jpg) (https://ibb.co/fY28v2s)
And this.
I don't know why but this without fail always makes me laugh loudly. I should go to one of those online T-shirt shops and get one made.
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I love the hippo. If you want to stand out on the global stage it's the way to go. Unique.
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I would buy one
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(https://i.ibb.co/fY28v2s/Villa-Hippo-Wallpaper.jpg) (https://ibb.co/fY28v2s)
And this.
I don't know why but this without fail always makes me laugh loudly. I should go to one of those online T-shirt shops and get one made.
Yeah this always makes me laugh too - one of my favourite posts on this site. A pitiless disarmament of our badge.
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I don't get the thing about facing right being forward and left backwards. If I'm travelling in one direction and facing that way, that's forward and if I'm going in the opposite direction and facing that way, that's forward. Seems like some barely subliminal tory b.s.
And it might be my screen but the claret is too dark and dull.
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https://www.designweek.co.uk/issues/13-march-17-march-2023/aston-villa-fc-rebrands-dragon-rouge/
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The new badge is fucking ace and I can't wait to spend an obscene amount of money on merchandise. A pint glass that actually says "Aston Villa" will be top of the list.
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I don't get the thing about facing right being forward and left backwards. If I'm travelling in one direction and facing that way, that's forward and if I'm going in the opposite direction and facing that way, that's forward. Seems like some barely subliminal tory b.s.
And it might be my screen but the claret is too dark and dull.
It’s exactly that, B.S.
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And they're so keen on heritage that they say our founders were Scottish.
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The new badge is fucking ace and I can't wait to spend an obscene amount of money on merchandise. A pint glass that actually says "Aston Villa" will be top of the list.
Exactly, i can feel my new xmas mug already.
I actually like the new badge a lot, mainly because it reminds me of when i was a kid and we were successful, which we will be again with Unai, and the bullshit bingo marketing speal has actually made me laugh this morning, reminded me of that programme with Hugh Bonneville and the Olympic organising committee, cant remember the name.
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New badge is ace
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Working in marketing I witness loads of post-rationalisation of ideas and nonsense when trying to explain design decisions.
However, without taking the piss there are clear practical reasons why we needed a new crest. The current crest is poor and doesn't work well on screen because of the colours used. The new selection of colour means it will work well on screen, in print and on clothing.
It doesn't have our name in it, which for a primary crest/logo for an organisation isn’t ideal. You might get away with that as Barcelona, but for a team that has had a low profile for the last 40 years then it was a daft decision. So the reintroduction of our name is obvious – and re-enforced by the survey - it will help us build awareness internationally.
Switching the lion around is more about getting around the copyright problems that we had with the original 70’s round badge, but a nice bit of marketing rationale about heritage and Scottish founders 0 despite it being wrong…
However, along with the practical reasons for new logos/crests/badges, the emotive one probably comes from the owners. This is now their Aston Villa – it will be different to what’s gone before, that’s why they wanted/commissioned the new logo. I don’t blame them, as the existing one is tainted for the performance and mess of the last 10 years both on and off the pitch.
New logos never please everyone and there is never a right or wrong answer. It’s much, much better than the current one and it could turn into a classic if we actually win something!
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Working in marketing I witness loads of post-rationalisation of ideas and nonsense when trying to explain design decisions.
However, without taking the piss there are clear practical reasons why we needed a new crest. The current crest is poor and doesn't work well on screen because of the colours used. The new selection of colour means it will work well on screen, in print and on clothing.
It doesn't have our name in it, which for a primary crest/logo for an organisation isn’t ideal. You might get away with that as Barcelona, but for a team that has had a low profile for the last 40 years then it was a daft decision. So the reintroduction of our name is obvious – and re-enforced by the survey - it will help us build awareness internationally.
Switching the lion around is more about getting around the copyright problems that we had with the original 70’s round badge, but a nice bit of marketing rationale about heritage and Scottish founders 0 despite it being wrong…
However, along with the practical reasons for new logos/crests/badges, the emotive one probably comes from the owners. This is now their Aston Villa – it will be different to what’s gone before, that’s why they wanted/commissioned the new logo. I don’t blame them, as the existing one is tainted for the performance and mess of the last 10 years both on and off the pitch.
New logos never please everyone and there is never a right or wrong answer. It’s much, much better than the current one and it could turn into a classic if we actually win something!
Agree with this except the need to turn the Lion, the copyright issue was easy to overcome without this.
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Just a question. From what I've read, the original badge did face to the right. Is that not correct then? I like the new badge, and have no problem with it facing to the right.
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Just a question. From what I've read, the original badge did face to the right. Is that not correct then? I like the new badge, and have no problem with it facing to the right.
For almost our entire history the lion faced the left for example the crest on the stand built in 1878 the Lion faces the left.
There are some very early kits with a Scottish lion but that is about it, so historically the Lion has faced the left.
The rest is bs.
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I think the new crest is a big improvement on what we have currently, and it will make me much more likely to buy merchandise. My own preference would have been something a bit more like this:
(https://i.ibb.co/T4MMMrk/Aston-Villa-Crest.jpg)
But I certainly respect the professional expertise of the people who have designed the new crest, and the fact that they would have been juggling various competing requirements - ultimately, you can't please all of the people all of the time.
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It's a 7/10 from me. Lion looking the wrong way and the star are my main gripes.
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The lion appearing to be falling backwards is my biggest gripe
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Just a question. From what I've read, the original badge did face to the right. Is that not correct then? I like the new badge, and have no problem with it facing to the right.
For almost our entire history the lion faced the left for example the crest on the stand built in 1878 the Lion faces the left.
There are some very early kits with a Scottish lion but that is about it, so historically the Lion has faced the left.
The rest is bs.
So the first one wasn't facing left then?
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Just a question. From what I've read, the original badge did face to the right. Is that not correct then? I like the new badge, and have no problem with it facing to the right.
For almost our entire history the lion faced the left for example the crest on the stand built in 1878 the Lion faces the left.
There are some very early kits with a Scottish lion but that is about it, so historically the Lion has faced the left.
The rest is bs.
So the first one wasn't facing left then?
Who knows?
OK show me one picture or print or photograph associated with the club that has the Lion facing right.
The only "evidence" is the Internet Kit History page which has no Providence.
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I really like the new badge and for me the direction of the lion is facing the correct way. To me facing left is looking back. And aside from a couple of notable bright spots in the past 40 years (FORTY), we need to start looking to forward. Onwards. upwards and to the right with Unai.
I like it as well and it's better than most of the crests we've had.
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My head can not cope with it facing that way and what will make it worse is when you are at a match and there will be people with the new clobber on and the Lion facing one way and then people with the old clobber on and it facing the other.
Don't worry, it'll look fine in your selfies. :)
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I am uncomfortable with us going against something that has been a constant in the club's visual identity for the best part of 150 years... based on a fuzzy photo from 1880.
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I really like the new badge and for me the direction of the lion is facing the correct way. To me facing left is looking back. And aside from a couple of notable bright spots in the past 40 years (FORTY), we need to start looking to forward. Onwards. upwards and to the right with Unai.
I like it as well and it's better than most of the crests we've had.
We first started consistently putting the crest on the shirt 1957 so the FA Cup all the League Cups and The League 81 and European Cup and Super Cup we had the badge Facing left.
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Just a question. From what I've read, the original badge did face to the right. Is that not correct then? I like the new badge, and have no problem with it facing to the right.
For almost our entire history the lion faced the left for example the crest on the stand built in 1878 the Lion faces the left.
There are some very early kits with a Scottish lion but that is about it, so historically the Lion has faced the left.
The rest is bs.
So the first one wasn't facing left then?
Who knows?
OK show me one picture or print or photograph associated with the club that has the Lion facing right.
The only "evidence" is the Internet Kit History page which has no Providence.
The evidence is on the official site. This is the first kit, where the lion faces right.
Pravda linky (https://www.avfc.co.uk/history/club-crest-copy-9120/)
(https://i.ibb.co/1rXQjJT/271547b0-a866-11ed-8d5c-497c08d12bff.jpg) (https://ibb.co/1rXQjJT)
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Just a question. From what I've read, the original badge did face to the right. Is that not correct then? I like the new badge, and have no problem with it facing to the right.
For almost our entire history the lion faced the left for example the crest on the stand built in 1878 the Lion faces the left.
There are some very early kits with a Scottish lion but that is about it, so historically the Lion has faced the left.
The rest is bs.
So the first one wasn't facing left then?
Who knows?
OK show me one picture or print or photograph associated with the club that has the Lion facing right.
The only "evidence" is the Internet Kit History page which has no Providence.
The evidence is on the official site. This is the first kit, where the lion faces right.
Pravda linky (https://www.avfc.co.uk/history/club-crest-copy-9120/)
(https://i.ibb.co/1rXQjJT/271547b0-a866-11ed-8d5c-497c08d12bff.jpg) (https://ibb.co/1rXQjJT)
Good spot.
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I like the new crest.
As a designer, I would have done a couple of things differently, but most of them would have been purely subjective & for aesthetic balance more than anything else.
But the small things that I would have changed aside, it is so much better than the current one created by Lerner in Word...
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Just a question. From what I've read, the original badge did face to the right. Is that not correct then? I like the new badge, and have no problem with it facing to the right.
For almost our entire history the lion faced the left for example the crest on the stand built in 1878 the Lion faces the left.
There are some very early kits with a Scottish lion but that is about it, so historically the Lion has faced the left.
The rest is bs.
So the first one wasn't facing left then?
Who knows?
OK show me one picture or print or photograph associated with the club that has the Lion facing right.
The only "evidence" is the Internet Kit History page which has no Providence.
The evidence is on the official site. This is the first kit, where the lion faces right.
Pravda linky (https://www.avfc.co.uk/history/club-crest-copy-9120/)
(https://i.ibb.co/1rXQjJT/271547b0-a866-11ed-8d5c-497c08d12bff.jpg) (https://ibb.co/1rXQjJT)
Has it occurred to anybody that this single photograph might be a mirror image?
I think William McGregor would know the direction the rampant Lion faces on the Scottish Royal Coat of Arms.
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I still can’t get my head around the lion facing the wrong way. I’ll bet my life that not a single Villa fan was asking for that when a new design was being discussed. I don’t care if it was used on a previous shirt or not, it isn’t right. And no amount of designers can convince (“gaslight”, to use the fashionable term) me otherwise. And I’ll have to have my tattoo re-done now……
Nice to hear from you, Jon. Been a while
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At the meeting I attended we were given four designs, all the wrong way round, and told that "everyone else" loved it. I still say it was done to justify their fee.
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Just a question. From what I've read, the original badge did face to the right. Is that not correct then? I like the new badge, and have no problem with it facing to the right.
For almost our entire history the lion faced the left for example the crest on the stand built in 1878 the Lion faces the left.
There are some very early kits with a Scottish lion but that is about it, so historically the Lion has faced the left.
The rest is bs.
I understood it that the original lion faced right basically because McGregor wanted to customise some black shirts he'd bought to make them stand out a bit, wanted a Scottish symbol on it, and that's what they had in the shop - big red Scottish lions facing right. It doesn't feel to me like it was originally a conscious decision to have the lion facing one way or the other.
I mean, it doesn't both me that much. I'd rather it faced left really, but it's not something I'd throw my toys out of the pram about, and the rest of it looks good so ...
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And who's to say which way is facing forward? It's just ridiculous.
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Just a question. From what I've read, the original badge did face to the right. Is that not correct then? I like the new badge, and have no problem with it facing to the right.
For almost our entire history the lion faced the left for example the crest on the stand built in 1878 the Lion faces the left.
There are some very early kits with a Scottish lion but that is about it, so historically the Lion has faced the left.
The rest is bs.
So the first one wasn't facing left then?
Who knows?
OK show me one picture or print or photograph associated with the club that has the Lion facing right.
The only "evidence" is the Internet Kit History page which has no Providence.
The evidence is on the official site. This is the first kit, where the lion faces right.
Pravda linky (https://www.avfc.co.uk/history/club-crest-copy-9120/)
(https://i.ibb.co/1rXQjJT/271547b0-a866-11ed-8d5c-497c08d12bff.jpg) (https://ibb.co/1rXQjJT)
Good spot.
And here, with more detail on who is who.
(https://i.ibb.co/V3JJHj6/Aston-villa-1879-80.jpg) (https://ibb.co/V3JJHj6)
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If they had left the Lion facing left, nobody in the world would have said let's have it the other way. Except the designers.
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At the meeting I attended we were given four designs, all the wrong way round, and told that "everyone else" loved it. I still say it was done to justify their fee.
At least there was some consultation process versus pretty much all the other times the badge has changed without anyone being involved. It’s never going to be perfect. And having worked in marketing a good portion of my career you never, ever get everyone to align and agree.
I don’t think it’s fair to say agencies are all about justifying a fee because that could be said about any service that is recruited to perform a task. They were given mandate to produce a badge that brought together many of things fans have been asking for, and certainly a detachment from the badge today. They’ve achieved that. For me, I couldn’t give a fuck about the direction of the lion. It’s massively trivial and most fans beyond our lifetime won’t know the history of it. I want the team to win. Everything else, literally is secondary to that.
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It's been a decent while since I did much intellectual property law, but switching the lion reeks to me of trademark protection (I think that's what happened with the Arsenal cannon 20 years or so ago?). If a mark has become too generic you can't enforce your IP rights - switch it around and hey presto...
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It isn't massively trivial as it's the most imprtant part of every aspect of club branding. May as well say you don't care what colours we play in as long as win.
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It's been a decent while since I did much intellectual property law, but switching the lion reeks to me of trademark protection (I think that's what happened with the Arsenal cannon 20 years or so ago?). If a mark has become too generic you can't enforce your IP rights - switch it around and hey presto...
I said exactly the same on page 67 of this thread. I think that’s what’s happened here
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Arsenal changed it mainly because they couldn't copyright the old badge.
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It isn't massively trivial as it's the most imprtant part of every aspect of club branding. May as well say you don't care what colours we play in as long as win.
We’ve changed our badge loads of times over the years. Are we any less of a club because of it? If we win more than we lose our brand as Aston Villa Football Club will grow irrespective of the badge. Fools like us who have been through the mincer care more about every aspect of the club because we’ve grown up with it. The fans the club need to attract won’t care. If the kit is decent and the club is on TV buying good players and competing at a high level the brand in large part looks after itself. And especially in markets where fans don’t see us as relevant right now.
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We've changed the basics in the past, not the way it faces. To me it's very Man City/Chelsea to not give a fuck as long as we win and new fans like it. But that's the road the club is already on.
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We’ve changed much more than the basics. We’ve changed the shape, the background, the colours in it. The lion has changed. So the only thing that hasn’t is the direction. Believe me I’d be every bit as happy Randy had simply made it the same as the mosaic in the Holte and stuck Aston Villa under it. But the badge as an entity has changed loads of times. In fact I’d love to see that on some third kits.
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Some of the shield-type mock ups kicking around in 2008 were better than Lerner's eventual MS Paint job.
Of the four design choices shortlisted this was prob the best. But the gaslight one didn't even look like a football crest.
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I'd compare the forward backwards thing to the way we read.... Most nations read from left to right (*Forwards), but nations such as China, who would read from right to left, we'd typically describe this as reading backwards.
Personally, I don't give two shits which way it faces... Now I've grown accustomed to it, I actually think it makes more sense from a design perspective.
It's light years better than the anything we've had since the last round badge - The only thing which irks me about it is the smalltime star stuck off centre in the middle of the badge.... We're fucked when Unai delivers that second European Cup!
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We’ve changed much more than the basics. We’ve changed the shape, the background, the colours in it. The lion has changed. So the only thing that hasn’t is the direction. Believe me I’d be every bit as happy Randy had simply made it the same as the mosaic in the Holte and stuck Aston Villa under it. But the badge as an entity has changed loads of times. In fact I’d love to see that on some third kits.
Won't somebody think of the poor mosaic maker who will have to turn the lion around on the back of the Holte, unsticking and resticking several thousand tiny tiles?
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It's been a decent while since I did much intellectual property law, but switching the lion reeks to me of trademark protection (I think that's what happened with the Arsenal cannon 20 years or so ago?). If a mark has become too generic you can't enforce your IP rights - switch it around and hey presto...
I said exactly the same on page 67 of this thread. I think that’s what’s happened here
It isn't. They've got every badge copyrighted.
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We’ve changed much more than the basics. We’ve changed the shape, the background, the colours in it. The lion has changed. So the only thing that hasn’t is the direction. Believe me I’d be every bit as happy Randy had simply made it the same as the mosaic in the Holte and stuck Aston Villa under it. But the badge as an entity has changed loads of times. In fact I’d love to see that on some third kits.
Won't somebody think of the poor mosaic maker who will have to turn the lion around on the back of the Holte, unsticking and resticking several thousand tiny tiles?
They could do it as one of those puzzle questions. "Moving just two tiles, can you make this lion face the other way?". Some boffin will figure it out.
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I do wonder whether it relates to this copyright case:
https://www.marks-iplaw.jp/rampant-lion/
Most lions will face left because that's correct heraldic direction for forwards.
Facing right is an anomaly really.
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We’ve changed much more than the basics. We’ve changed the shape, the background, the colours in it. The lion has changed. So the only thing that hasn’t is the direction. Believe me I’d be every bit as happy Randy had simply made it the same as the mosaic in the Holte and stuck Aston Villa under it. But the badge as an entity has changed loads of times. In fact I’d love to see that on some third kits.
Won't somebody think of the poor mosaic maker who will have to turn the lion around on the back of the Holte, unsticking and resticking several thousand tiny tiles?
They could do it as one of those puzzle questions. "Moving just two tiles, can you make this lion face the other way?". Some boffin will figure it out.
haha. In May we could hand out those little slide tile games for the new badge. Where you can keep your version as it is or change the lion to the other direction in 5 moves.
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It's been a decent while since I did much intellectual property law, but switching the lion reeks to me of trademark protection (I think that's what happened with the Arsenal cannon 20 years or so ago?). If a mark has become too generic you can't enforce your IP rights - switch it around and hey presto...
I said exactly the same on page 67 of this thread. I think that’s what’s happened here
It isn't. They've got every badge copyrighted.
I'm not an IP expert by any means, but I don't think it's as simple as that. The retro shirts, for example, you can technically 'own' the copyright on the old badges, but you can't necessarily prove that the badge they have on them is new, and therefore 'belongs' to you. Doing something completely fresh removes the doubt from that equation. I think. I don't effing know.
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And who's to say which way is facing forward? It's just ridiculous.
If you say that it’s facing the same way as the writing, then I suppose it is facing forward.
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And who's to say which way is facing forward? It's just ridiculous.
If you say that it’s facing the same way as the writing, then I suppose it is.
! 😉 enO dooG
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And who's to say which way is facing forward? It's just ridiculous.
If you say that it’s facing the same way as the writing, then I suppose it is.
! 😉 enO dooG
He's from Bulgaria! From Nodnol!
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I still can’t get my head around the lion facing the wrong way. I’ll bet my life that not a single Villa fan was asking for that when a new design was being discussed. I don’t care if it was used on a previous shirt or not, it isn’t right. And no amount of designers can convince (“gaslight”, to use the fashionable term) me otherwise. And I’ll have to have my tattoo re-done now……
Same here. Apparently we have the FA and Premier League to blame for including the fans consultation. I did laugh at the quote from the design agency, who politely advised that agencies “should not underestimate the consultation challenge”. It sounds like they then selected different focus groups (kids?) to get the answers they wanted which fits in with DW's consultation experience.
More excuses here (https://www.designweek.co.uk/issues/6-march-10-march-2023/aston-villa-fc-rebrands-dragon-rouge/).
Final thought, if somebody had posted on here the same new crest there would have have been plenty of posts saying 'you've got the lion facing the wrong way you muppet' and you know what, they'd have been right.
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And who's to say which way is facing forward? It's just ridiculous.
If you say that it’s facing the same way as the writing, then I suppose it is.
! 😉 enO dooG
He's from Bulgaria! From Nodnol!
Nice Red Dwarf reminder there
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I still can’t get my head around the lion facing the wrong way. I’ll bet my life that not a single Villa fan was asking for that when a new design was being discussed. I don’t care if it was used on a previous shirt or not, it isn’t right. And no amount of designers can convince (“gaslight”, to use the fashionable term) me otherwise. And I’ll have to have my tattoo re-done now……
Same here. Apparently we have the FA and Premier League to blame for including the fans consultation. I did laugh at the quote from the design agency, who politely advised that agencies “should not underestimate the consultation challenge”. It sounds like they then selected different focus groups (kids?) to get the answers they wanted which fits in with DW's consultation experience.
More excuses here (https://www.designweek.co.uk/issues/6-march-10-march-2023/aston-villa-fc-rebrands-dragon-rouge/).
Final thought, if somebody had posted on here the same new crest there would have have been plenty of posts saying 'you've got the lion facing the wrong way you muppet' and you know what, they'd have been right.
To save time, it’s the same link I posted.
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The copyright stuff is just bollocks. Everybody just accepts it as if it is some great pronouncement, its not.
They have a copyright they can create a new copyright.
Its almost irrelevant.
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(https://i.ibb.co/7pNd132/87179-B42-D7-F2-4-A72-B7-E2-49-B17749607-A.jpg) (https://ibb.co/7pNd132)
Really like the new badge, but this one was better.
Maybe next time
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If it helps, the Fédération Française de Football has had its 'cock' logo dressing both left and right over the years. And Les Bleus have won two world cups and were within the width of Dibu's shinbone of winning a third.
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Edit - please delete me
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(https://i.ibb.co/7pNd132/87179-B42-D7-F2-4-A72-B7-E2-49-B17749607-A.jpg) (https://ibb.co/7pNd132)
Really like the new badge, but this one was better.
Maybe next time
Yep, I agree, I hope they do use a design like that on some 'fashion' stuff.
On the actual badge I like the lion turning around, but I can understand why people aren't happy about it, I wish the star wasn't there but at least this design stops it looking like a cat toy.
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I think I read somewhere that they will be using the standalone lion sometimes. Wasn't there a picture of it on a wall at Villa Park standalone in the designers guff when it was all explained? Or did I dream that... ???
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I don't necessarily disagree with the lion as a point of principle, but I do look forward to the day when I can see it without feeling like I'm looking in a mirror.
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I don't necessarily disagree with the lion as a point of principle, but I do look forward to the day when I can see it without feeling like I'm looking in a mirror.
Okay Aslan.
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I don't necessarily disagree with the lion as a point of principle, but I do look forward to the day when I can see it without feeling like I'm looking in a mirror.
Okay Aslan.
Now you're talking (as it were).
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I find it really weird/comforting that there is such depth of opinion on the issue of which way the lion is looking.
Maybe it's because most people are right-handed that it feels uncomfortable. ☺
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I find it really weird/comforting that there is such depth of opinion on the issue of which way the lion is looking.
Maybe it's because most people are right-handed that it feels uncomfortable. ☺
For me, I think it's just familiarity. I'm used to it facing left, so the other way just looks weird.
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And here, with more detail on who is who.
(https://i.ibb.co/V3JJHj6/Aston-villa-1879-80.jpg) (https://ibb.co/V3JJHj6)
Mr Johnstone also won Manspreader of the Year. Mr Jeffries offers a reward for the return of his horse.
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And here, with more detail on who is who.
(https://i.ibb.co/V3JJHj6/Aston-villa-1879-80.jpg) (https://ibb.co/V3JJHj6)
Mr Johnstone also won Manspreader of the Year. Mr Jeffries offers a reward for the return of his horse.
You're not joking. I can smell it from here.
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I find it really weird/comforting that there is such depth of opinion on the issue of which way the lion is looking.
I’ve tried to form an opinion on Liongate but I’m clearly not a serious enough fan because I just can’t find it in myself to care.
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As for the left/right lion, it’s the shock to the system. It’s not something that we associate with. We weren’t consulted about it. No one even prepared the fanbase for this possibility. From memory, the fan survey that we did only mentioned whether the lion needed to look detailed or plain. My understanding of it that the modern way of thinking is that facing right is ‘forward’, thus matching the buttons on your remote control. The heraldic principles, that the badge is based on, go out of the window. Anyway enough chit-chat, I thought I’ll look at examples the lion through time with what is available. Note that some of the 1887 team had the Birmingham Coat of Arms on the shirt. Its only until 1973 that the club consistently used a same lion on shirts, programmes and club correspondence.
(https://i.ibb.co/xgDRH2b/badges.png) (https://ibb.co/xgDRH2b)
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Am I the only one who thinks the old lion was facing right and the new one is facing left? I get that people are talking about it as they look at it and I'm talking about it as if it's on my shirt but I still can't look at the old/existing one and consider it as facing left, that feels wrong to me.
That is a tiny little nit-pick and not really any value to the discussion, just something I've found strange.
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If it helps, the Fédération Française de Football has had its 'cock' logo dressing both left and right over the years. And Les Bleus have won two world cups and were within the width of Dibu's shinbone of winning a third.
Yeah but they lost. Losers!
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As for the left/right lion, it’s the shock to the system. It’s not something that we associate with. We weren’t consulted about it. No one even prepared the fanbase for this possibility. From memory, the fan survey that we did only mentioned whether the lion needed to look detailed or plain. My understanding of it that the modern way of thinking is that facing right is ‘forward’, thus matching the buttons on your remote control. The heraldic principles, that the badge is based on, go out of the window. Anyway enough chit-chat, I thought I’ll look at examples the lion through time with what is available. Note that some of the 1887 team had the Birmingham Coat of Arms on the shirt. Its only until 1973 that the club consistently used a same lion on shirts, programmes and club correspondence.
(https://i.ibb.co/xgDRH2b/badges.png) (https://ibb.co/xgDRH2b)
Did the fanbase really need to be prepared for it? It's not like it makes a difference to any of our lives.
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As for the left/right lion, it’s the shock to the system. It’s not something that we associate with. We weren’t consulted about it. No one even prepared the fanbase for this possibility. From memory, the fan survey that we did only mentioned whether the lion needed to look detailed or plain. My understanding of it that the modern way of thinking is that facing right is ‘forward’, thus matching the buttons on your remote control. The heraldic principles, that the badge is based on, go out of the window. Anyway enough chit-chat, I thought I’ll look at examples the lion through time with what is available. Note that some of the 1887 team had the Birmingham Coat of Arms on the shirt. Its only until 1973 that the club consistently used a same lion on shirts, programmes and club correspondence.
(https://i.ibb.co/xgDRH2b/badges.png) (https://ibb.co/xgDRH2b)
Did the fanbase really need to be prepared for it? It's not like it makes a difference to any of our lives.
I'm still dealing with the shock of it all. The change in direction of the lion caused me to break out in hives, endiure sleepness nights, turn to opioids for a short time. I felt alone. Villa hadn't prepared me for this decision. I will bounce back. I have faith in myself and those around me to come out of this crisis.
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As for the left/right lion, it’s the shock to the system. It’s not something that we associate with. We weren’t consulted about it. No one even prepared the fanbase for this possibility. From memory, the fan survey that we did only mentioned whether the lion needed to look detailed or plain. My understanding of it that the modern way of thinking is that facing right is ‘forward’, thus matching the buttons on your remote control. The heraldic principles, that the badge is based on, go out of the window. Anyway enough chit-chat, I thought I’ll look at examples the lion through time with what is available. Note that some of the 1887 team had the Birmingham Coat of Arms on the shirt. Its only until 1973 that the club consistently used a same lion on shirts, programmes and club correspondence.
(https://i.ibb.co/xgDRH2b/badges.png) (https://ibb.co/xgDRH2b)
Did the fanbase really need to be prepared for it? It's not like it makes a difference to any of our lives.
To be fair until recently we had "prepared" as a motto ...
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As for the left/right lion, it’s the shock to the system. It’s not something that we associate with. We weren’t consulted about it. No one even prepared the fanbase for this possibility. From memory, the fan survey that we did only mentioned whether the lion needed to look detailed or plain. My understanding of it that the modern way of thinking is that facing right is ‘forward’, thus matching the buttons on your remote control. The heraldic principles, that the badge is based on, go out of the window. Anyway enough chit-chat, I thought I’ll look at examples the lion through time with what is available. Note that some of the 1887 team had the Birmingham Coat of Arms on the shirt. Its only until 1973 that the club consistently used a same lion on shirts, programmes and club correspondence.
(https://i.ibb.co/xgDRH2b/badges.png) (https://ibb.co/xgDRH2b)
I realised when I saw this that I’ve actually already adjusted to the right facing lion and now the left facing ones look wrong!
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Some weird looking lions there.
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If it helps, the Fédération Française de Football has had its 'cock' logo dressing both left and right over the years. And Les Bleus have won two world cups and were within the width of Dibu's shinbone of winning a third.
Yeah but they lost. Losers!
Bad ain't bitter, just disappointed.
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I realised when I saw this that I’ve actually already adjusted to the right facing lion and now the left facing ones look wrong!
Agreed, most people will just get used to it. Looking at those previous badges the new one is the best of them as I much prefer its darker colours and minimal use of yellow. The one thing I would change is that some of the previous lions had a more aggressive, attacking posture whereas the new one looks like he's Morris dancing.
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I’ve tried to form an opinion on Liongate but I’m clearly not a serious enough fan because I just can’t find it in myself to care.
I think their movies are usually pretty good.
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I realised when I saw this that I’ve actually already adjusted to the right facing lion and now the left facing ones look wrong!
Agreed, most people will just get used to it. Looking at those previous badges the new one is the best of them as I much prefer its darker colours and minimal use of yellow. The one thing I would change is that some of the previous lions had a more aggressive, attacking posture whereas the new one looks like he's Morris dancing.
I like it.
(https://i.ibb.co/72MD1Bp/Villa-badge-2023.png) (https://ibb.co/72MD1Bp)
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It reminds me of Peter Crouch doing his 'Robot' dance whilst being attacked by a large bee.
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As for the left/right lion, it’s the shock to the system. It’s not something that we associate with. We weren’t consulted about it. No one even prepared the fanbase for this possibility. From memory, the fan survey that we did only mentioned whether the lion needed to look detailed or plain. My understanding of it that the modern way of thinking is that facing right is ‘forward’, thus matching the buttons on your remote control. The heraldic principles, that the badge is based on, go out of the window. Anyway enough chit-chat, I thought I’ll look at examples the lion through time with what is available. Note that some of the 1887 team had the Birmingham Coat of Arms on the shirt. Its only until 1973 that the club consistently used a same lion on shirts, programmes and club correspondence.
(https://i.ibb.co/xgDRH2b/badges.png) (https://ibb.co/xgDRH2b)
Did the fanbase really need to be prepared for it? It's not like it makes a difference to any of our lives.
Tell that to the bloke I used to work with who had the 'old' lion tattooed 18 inches tall on his back! That's one hell of an expensive alteration.
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All of this assumes that everyone wants to wear the current crest, whatever that may be.
As long as I can remember I've worn a pin badge with the old round design.
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Imagine the internet being around in ‘85 when Henson dropped the logo from the shirt. I loved that kit as a ten year old kid but I guess their was many a raised eyebrow.
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Imagine the internet being around in ‘85 when Henson dropped the logo from the shirt. I loved that kit as a ten year old kid but I guess their was many a raised eyebrow.
I had the full kit in yellow, wore it with pride all around L'Estartit on holiday after relegation.
Got a few strange looks as a 40 year old 2016.
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Imagine the internet being around in ‘85 when Henson dropped the logo from the shirt. I loved that kit as a ten year old kid but I guess their was many a raised eyebrow.
I had the full kit in yellow, wore it with pride all around L'Estartit on holiday after relegation.
Got a few strange looks as a 40 year old 2016.
Ha!
You got me for a minute. I knew you wasn’t 40 when we was originally relegated in that kit.
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The Queen faced left, and the King faces right. Maybe our future king had a word....
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Imagine the internet being around in ‘85 when Henson dropped the logo from the shirt. I loved that kit as a ten year old kid but I guess their was many a raised eyebrow.
I had the full kit in yellow, wore it with pride all around L'Estartit on holiday after relegation.
Got a few strange looks as a 40 year old 2016.
The other week, we were driving through l'Estartit looking for somewhere to have lunch. SWMBO informed me that one of the top-rated restaurants on Trip Advisor was "O'Malley's friendly Irish restaurant". So we kept driving. The best of the Costa Brava is elsewhere. :-)
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Imagine the internet being around in ‘85 when Henson dropped the logo from the shirt. I loved that kit as a ten year old kid but I guess their was many a raised eyebrow.
I had the full kit in yellow, wore it with pride all around L'Estartit on holiday after relegation.
Got a few strange looks as a 40 year old 2016.
The other week, we were driving through l'Estartit looking for somewhere to have lunch. SWMBO informed me that one of the top-rated restaurants on Trip Advisor was "O'Malley's friendly Irish restaurant". So we kept driving. The best of the Costa Brava is elsewhere. :-)
Tossa ?
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Suspect it’s because they lost the Japanese copyright case and nobody in their right mind would have a heraldic rampant lion facing right.
Shows a lack of pride and heritage.
Lots of people will say it doesn’t matter but I think it does given it’s about identity, heritage and continuity.
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Imagine the internet being around in ‘85 when Henson dropped the logo from the shirt. I loved that kit as a ten year old kid but I guess their was many a raised eyebrow.
I had the full kit in yellow, wore it with pride all around L'Estartit on holiday after relegation.
Got a few strange looks as a 40 year old 2016.
The other week, we were driving through l'Estartit looking for somewhere to have lunch. SWMBO informed me that one of the top-rated restaurants on Trip Advisor was "O'Malley's friendly Irish restaurant". So we kept driving. The best of the Costa Brava is elsewhere. :-)
Tossa ?
Wanker! ;-)
Tossa de Mar is quite nice, Bégur is select, Cadaqués is pretty and has added Dali, Matisse & co, Cap de Creus, St Martí d'Empuries has Roman ruins, Palfrugell...
I prefer the inland towns (Pals, Paratallada, Toroella...)
I would avoid Lloret, l'Estartit, Roses, Escala etc. but if you like the touristy stuff like you get at Arenal in Majorca* then they are fine.
*Another place where the beauty is not where the Brits and Germans are. :-)
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The Queen faced left, and the King faces right. Maybe our future king had a word....
They change direction after each monarchs death. The only time they didn’t change it was for nazi-sympathiser narcissist Edward VIII because he wanted to show his “good side”.
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Imagine the internet being around in ‘85 when Henson dropped the logo from the shirt. I loved that kit as a ten year old kid but I guess their was many a raised eyebrow.
I had the full kit in yellow, wore it with pride all around L'Estartit on holiday after relegation.
Got a few strange looks as a 40 year old 2016.
The other week, we were driving through l'Estartit looking for somewhere to have lunch. SWMBO informed me that one of the top-rated restaurants on Trip Advisor was "O'Malley's friendly Irish restaurant". So we kept driving. The best of the Costa Brava is elsewhere. :-)
The place was half built in 1987, used to have to clamber over a pile of rubble by the beach to get to the old town. Primary memory is fighting a spannish kid in the arcade who'd tried to push me off Wonderboy
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Imagine the internet being around in ‘85 when Henson dropped the logo from the shirt. I loved that kit as a ten year old kid but I guess their was many a raised eyebrow.
it was :)
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And who's to say which way is facing forward? It's just ridiculous.
If you say that it’s facing the same way as the writing, then I suppose it is facing forward.
I hadn't thought of it that way. It feels like a stretch to me but it's the best explanation I've heard.
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My first ever holiday with friends rather than family was 2 horrific weeks in Calella in 1984, aged 16. To make it ever worse, we went by coach.
One of our group couldn't stand it and went home after a week. I wish I had. It was awful, we just ended up fighting amongst ourselves all the time, and the area was an absolute shit hole.
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My first ever holiday with friends rather than family was 2 horrific weeks in Calella in 1984, aged 16. To make it ever worse, we went by coach.
One of our group couldn't stand it and went home after a week. I wish I had. It was awful, we just ended up fighting amongst ourselves all the time, and the area was an absolute shit hole.
My first lads' holiday was just up the coast from there in Lloret de Mar. What a fucking shithole that was as well back then (it might still be for all I know). The people I was with insisted on going to the same English café every night for pie, chips and mushy peas. I did get to indulge in a fair bit of what might be descibed by Footy as immoral behaviour though. And I hardly spoke a word of Spanish the whole time I was there.
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My first ever holiday with friends rather than family was 2 horrific weeks in Calella in 1984, aged 16. To make it ever worse, we went by coach.
One of our group couldn't stand it and went home after a week. I wish I had. It was awful, we just ended up fighting amongst ourselves all the time, and the area was an absolute shit hole.
We went by coach too as the old man didn't like flying. The scenery was great as a kid to be honest, but you'd be fucking baking in there coming into Spain in the morning after driving the night through France with nothing but cans of lukewarm coke or those crappy vending machine squash drinks.
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My first ever holiday with friends rather than family was 2 horrific weeks in Calella in 1984, aged 16. To make it ever worse, we went by coach.
One of our group couldn't stand it and went home after a week. I wish I had. It was awful, we just ended up fighting amongst ourselves all the time, and the area was an absolute shit hole.
We went by coach too as the old man didn't like flying. The scenery was great as a kid to be honest, but you'd be fucking baking in there coming into Spain in the morning after driving the night through France with nothing but cans of lukewarm coke or those crappy vending machine squash drinks.
I've never heard of anyone using their todger as a reason not to get on a plane before.
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Lloret is still a shithole bit don't worry about Spanish, they prefer to speak Catalan. :-)
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And who's to say which way is facing forward? It's just ridiculous.
If you say that it’s facing the same way as the writing, then I suppose it is facing forward.
I hadn't thought of it that way. It feels like a stretch to me but it's the best explanation I've heard.
Yeah it just occurred to me the other day too.
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Not logo related, but I didn’t want to start a new thread
All I can say is ‘Fkin hell’
(https://images.footballfanatics.com/aston-villa/aston-villa-1990-mash-up-shirt_ss4_p-13315630+u-ayjce1r93y14hehxq5w5+v-aff4e0d91297472598f59fae4f122653.jpg?_hv=2&w=900)
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Yeah, saw that the other day. My eyes bled, then wept.
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Yeah, saw that the other day. My eyes bled, then wept.
Same here, worst shirt I've seen since the Celtic/Rangers half and half that someone created.
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Not logo related, but I didn’t want to start a new thread
All I can say is ‘Fkin hell’
(https://images.footballfanatics.com/aston-villa/aston-villa-1990-mash-up-shirt_ss4_p-13315630+u-ayjce1r93y14hehxq5w5+v-aff4e0d91297472598f59fae4f122653.jpg?_hv=2&w=900)
The badge is good though.
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Are they shirts that actually exist, or are they just photoshop mock ups?
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It's not a patch on this
(https://images.kybershop.com/2023/01/aston-villa-f-c-flowers-hawaiian-shirt-shorts-1-824.jpg)
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Or this
(https://m.media-amazon.com/images/W/IMAGERENDERING_521856-T1/images/I/91fhYHoFJRL._AC_UX679_.jpg)
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Or this
(https://images.usalast.com/2022/06/TH040622-02xxxAston-Villa-Palm-Tree-Hawaiian-Shirt-Beach-Shorts3.jpg)
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Are they shirts that actually exist, or are they just photoshop mock ups?
It's either an early April foom or they're real. I had a notification in the club app about them a few days ago.
I've been trying to block them from my memory so thanks for bringing them up Nigel.🤢
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Are they shirts that actually exist, or are they just photoshop mock ups?
It's either an early April foom or they're real. I had a notification in the club app about them a few days ago.
I've been trying to block them from my memory so thanks for bringing them up Nigel.🤢
This as well
(https://images.footballfanatics.com/aston-villa/aston-villa-1990-blackout-shirt_ss4_p-13315631+u-jfhllivwjd7o9c2gfgr7+v-489dcca415e44f2eb38fcbe2608044a0.jpg?_hv=2&w=900)
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Those Bermuda efforts make me think of Bacuna and his grin that made people angry.
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Are they shirts that actually exist, or are they just photoshop mock ups?
It's either an early April foom or they're real. I had a notification in the club app about them a few days ago.
I've been trying to block them from my memory so thanks for bringing them up Nigel.🤢
My pleasure, mate 😂
I’d missed a couple of those others, though, they are now etched in my mind 🤢
Even worse is the thought that someone will buy them!!
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My first ever holiday with friends rather than family was 2 horrific weeks in Calella in 1984, aged 16. To make it ever worse, we went by coach.
One of our group couldn't stand it and went home after a week. I wish I had. It was awful, we just ended up fighting amongst ourselves all the time, and the area was an absolute shit hole.
My first lads' holiday was just up the coast from there in Lloret de Mar. What a fucking shithole that was as well back then (it might still be for all I know). The people I was with insisted on going to the same English café every night for pie, chips and mushy peas. I did get to indulge in a fair bit of what might be descibed by Footy as immoral behaviour though. And I hardly spoke a word of Spanish the whole time I was there.
We stayed in Blanes, four of us in a tent on a massive campsite. Also went by coach.
I had a great time, in an Inbetweeners sort of way.
My most vivid memory is of getting heavily beaten (physically, as well as in sporting terms) by a bunch of little local kids on the site's football "pitch", while a crowd of fellow Brits - including the fit girls we were trying to impress - stood and took the piss.
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Or this
That second Hawaiian shirt would be ideal for our possible Florida tour. 8)
Unfortunately, it's sold by FOCO (who seem dodgy and unreliable at best) plus the crest on it will be redundant by then. :(
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Not logo related, but I didn’t want to start a new thread
All I can say is ‘Fkin hell’
(https://images.footballfanatics.com/aston-villa/aston-villa-1990-mash-up-shirt_ss4_p-13315630+u-ayjce1r93y14hehxq5w5+v-aff4e0d91297472598f59fae4f122653.jpg?_hv=2&w=900)
The badge is good though.
I bloody loved that yellow away shirt. Pestered my mum & dad until they bought it me, spent ages painting a Subbuteo team up Subbuteo team so that it looked vaguely similar ... then it was worn once and never seen again (IIRC).
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The yellow shirt was worn against Liverpool and Forest. Strange that we had a home kit with the “new” badge on at the time but the 2 away shirts had the round badge on.
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Wasn’t the yellow shirt a quick money spinner by ellis when we got to the fa cup quarter final? Who releases a kit in march, only for the badge to change 4 months later.
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Wasn’t the yellow shirt a quick money spinner by ellis when we got to the fa cup quarter final? Who releases a kit in march, only for the badge to change 4 months later.
Whatever it was, I really dislike that shirt as I always associate it with that defeat.
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The Queen faced left, and the King faces right. Maybe our future king had a word....
They change direction after each monarchs death.
We'll change the direction of the lion (back to facing left) when Will accedes to the throne. Compromise reached, everyone happy!
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Wasn’t the yellow shirt a quick money spinner by ellis when we got to the fa cup quarter final? Who releases a kit in march, only for the badge to change 4 months later.
Doug Ellis’s Aston Villa.
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Wasn’t the yellow shirt a quick money spinner by ellis when we got to the fa cup quarter final? Who releases a kit in march, only for the badge to change 4 months later.
Whatever it was, I really dislike that shirt as I always associate it with that defeat.
Well said BV. When I see that hideous monstrosity of a yellow shirt all I think is cheap cash in and the wasted years and opportunities under Ellis and it makes my fucking blood boil. Like the stand named after him, cheap, shoddy and past its sell by date.
I do realise I should let this go but then my irrational football supporter switch clicks into place and I get as annoyed about this as Wimbledon FC and Newcastle United 93-96 era.
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I'm looking forward to seeing the last of that Randy badge. Hopefully the moaning about which way the lion is facing on the new badge will taper off as we accumulate the points.
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I'm looking forward to seeing the last of that Randy badge. Hopefully the moaning about the which way the lion is facing on the new badge will taper off as we accumulate the points.
When things are shit not only is everyone miserable about the football but all other things come into focus. Of course there will be dissenting voices after win our 5th straight CL but the little things will be replaced with why our £70m forward hasn’t scored more than 20 by Christmas.
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I just wish it didn't have that fucking star on it.
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And that. Needs a redesign.
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And that. Needs a redesign.
I think it's 9/10 it's so close to being perfect it just needs that star gone, which was Lerner's doing first.
The colours are nice and vibrant and it looks modern.
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I suspect the right-facing lion will quietly disappear in 4-5 years and be replaced by the left-facing lion again. History will be rewritten to pretend the lion never changed, hiding the embarrassment of senior executives who fell for a dumb marketing gimmick.
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I suspect the right-facing lion will quietly disappear in 4-5 years and be replaced by the left-facing lion again.
I doubt it, not when we've worn it during the most successful period in our illustrious history.
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The lion will roar, left or right, Unai's teams will always fight!
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And that. Needs a redesign.
If we're going to have a star, then it can go on the back of the shirt, inbetween the shoulder blades region.
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I just wish it didn't have that fucking star on it.
Abso-fucking-lutely! What are we going to do when Unai delivers the 2nd and 3rd ones?! So small time incorporating it that way, implying that we're never going to add to it.
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Isn't this being launched on Sunday?
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They should be selling us overpriced new brand calendars, mugs, kits, badges, and assorted tat, right away. What the heck is wrong with the commercial department? Don't they want our money? It's a DISGRACE™️
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They should be selling us overpriced new brand calendars, mugs, kits, badges, and assorted tat, right away. What the heck is wrong with the commercial department? Don't they want our money? It's a DISGRACE™️
Chris Heck is clearly spending too long identifying players for us to buy from the MLS to do his proper job SELL US MORE OVERPRICED SHIT WE DO NOT NEED.
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They should be selling us overpriced new brand calendars, mugs, kits, badges, and assorted tat, right away. What the heck is wrong with the commercial department? Don't they want our money? It's a DISGRACE™️
Chris Heck is clearly spending too long identifying players for us to buy from the MLS to do his proper job SELL US MORE OVERPRICED SHIT WE DO NOT NEED.
:D
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I don’t like the star in the badge and would’ve just like a straight return to the 80’s badge. It would’ve saved a lot of money but I can live with this new one as the awful Lerner badge has now gone.
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I don’t like the star in the badge and would’ve just like a straight return to the 80’s badge. It would’ve saved a lot of money but I can live with this new one as the awful Lerner badge has now gone.
Anything other than that fucking awful, awful badge. I hate it, it's so fucking limp.
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I don’t like the star in the badge and would’ve just like a straight return to the 80’s badge. It would’ve saved a lot of money but I can live with this new one as the awful Lerner badge has now gone.
Anything other than that fucking awful, awful badge. I hate it, it's so fucking limp.
Agreed. At last it’s gone and at least I can look at the new one and relate it to our club.
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They should be selling us overpriced new brand calendars, mugs, kits, badges, and assorted tat, right away. What the heck is wrong with the commercial department? Don't they want our money? It's a DISGRACE™️
It is; I want my new tat on Sunday!
I wonder if there had been plans, but given what we need, that they have shelved it so that instead of focusing on new flags and scarves and shit, we focus on properly supporting the team.
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They should be selling us overpriced new brand calendars, mugs, kits, badges, and assorted tat, right away. What the heck is wrong with the commercial department? Don't they want our money? It's a DISGRACE™️
It is; I want my new tat on Sunday!
I wonder if there had been plans, but given what we need, that they have shelved it so that instead of focusing on new flags and scarves and shit, we focus on properly supporting the team.
Boooo, we need clappers with the new crest on them to ensure the win on Sunday.
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They should be selling us overpriced new brand calendars, mugs, kits, badges, and assorted tat, right away. What the heck is wrong with the commercial department? Don't they want our money? It's a DISGRACE™️
It is; I want my new tat on Sunday!
I wonder if there had been plans, but given what we need, that they have shelved it so that instead of focusing on new flags and scarves and shit, we focus on properly supporting the team.
I doubt that very much indeed.
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I don’t like the star in the badge and would’ve just like a straight return to the 80’s badge. It would’ve saved a lot of money but I can live with this new one as the awful Lerner badge has now gone.
Anything other than that fucking awful, awful badge. I hate it, it's so fucking limp.
Agreed. At last it’s gone and at least I can look at the new one and relate it to our club.
Agree. That Lerner badge is the worst we have had and we had it 16 years
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Thought there was a big reveal supposed to be happening today?
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Thought there was a big reveal supposed to be happening today?
Glad it wasn't, would have been lost amidst everything else that was going on.
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Well, I'd just like to say good fucking riddance to that badge. And I hope that they redo the Holte Mosaic too.
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Why haven't they updated the Twitter account and website? GET THE LERNER BADGE OUT NOW!
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They should be selling us overpriced new brand calendars, mugs, kits, badges, and assorted tat, right away. What the heck is wrong with the commercial department? Don't they want our money? It's a DISGRACE™️
It is; I want my new tat on Sunday!
I wonder if there had been plans, but given what we need, that they have shelved it so that instead of focusing on new flags and scarves and shit, we focus on properly supporting the team.
I doubt that very much indeed.
Do uou reckon it just isn't ready then?
Not a peep about it today. I guess there was still an awful lot of stuff to sell off with the old badge mind.
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Not sure how long it's been there because I live in Perry Barr and get the train into town, but I saw the new crest/badge on the Barton's today and thought it looked fucking great. Much better when it's large.
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Not sure how long it's been there because I live in Perry Barr and get the train into town, but I saw the new crest/badge on the Barton's today and thought it looked fucking great. Much better when it's large.
It’s spelt wrong.
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Not sure how long it's been there because I live in Perry Barr and get the train into town, but I saw the new crest/badge on the Barton's today and thought it looked fucking great. Much better when it's large.
It’s spelt wrong.
I noticed that too
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Not sure how long it's been there because I live in Perry Barr and get the train into town, but I saw the new crest/badge on the Barton's today and thought it looked fucking great. Much better when it's large.
It’s spelt wrong.
I noticed that too
We drove past on the way back to the Expressway. They've just put 'Barton Arms' haven't they?
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Not sure how long it's been there because I live in Perry Barr and get the train into town, but I saw the new crest/badge on the Barton's today and thought it looked fucking great. Much better when it's large.
It’s spelt wrong.
I noticed that too
We drove past on the way back to the Expressway. They've just put 'Barton Arms' haven't they?
They must be rebranding too, it'll have the traditionalists up in arms.
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My adopted home town of Luton is buzzing. Very happy to see the old badge gone and this one showing up a lot. Looks good, happy with it. Just in time for back in Europe. I could put it on a bunch of threads but how lucky we are with Unai. May we go far…
(https://i.ibb.co/XJZbWyS/IMG-0027.jpg) (https://ibb.co/XJZbWyS)
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You can see the star less on the new one than the old one. That's good.
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It’s a thing of beauty. I love it.
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Wasn't there some talk of the club doing something around the new badge launch on the last day of the season?
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It’s a thing of beauty. I love it.
Same here, I love it too.
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It’s a thing of beauty. I love it.
Same here, I love it too.
Its the colours and the new lion that does it.
The colours are way more vibrant and the lion has more detail.
In a few years the star will be removed and then it'll be perfect.
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It’s a thing of beauty. I love it.
Same here, I love it too.
Its the colours and the new lion that does it.
The colours are way more vibrant and the lion has more detail.
Yes that's it, even in the 70s badge the colours were a bit more 'washed out'.
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Looking at that array of badges, our new effort is clearly one of the best, but outside of the overly detailed old fashioned numbers such as Luton, Newcastle and Burnley, HOW BAD does West Ham's badge look - Typography is all over the place and the hammer iconography looks shite!
Also love the way they've tacked on 'London' at the bottom, just to tap into the tourist market - There would be absolute uproar if we did something similar, adding 'Birmingham' to our crest! 😂
Love our new badge - Just need to ditch the star. 👍🏻
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Yes, it will start to look messy adding another star every year from 2025 onwards ;D
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Looking at that array of badges, our new effort is clearly one of the best, but outside of the overly detailed old fashioned numbers such as Luton, Newcastle and Burnley, HOW BAD does West Ham's badge look - Typography is all over the place and the hammer iconography looks shite!
Bournemouth's is the worst. It looks very MLS, like something the 'Houston Headers' would come up with.
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Looking at that array of badges, our new effort is clearly one of the best, but outside of the overly detailed old fashioned numbers such as Luton, Newcastle and Burnley, HOW BAD does West Ham's badge look - Typography is all over the place and the hammer iconography looks shite!
Bournemouth's is the worst. It looks very MLS, like something the 'Houston Headers' would come up with.
Oh my, missed that one. Yep, that's a turd of a crest! 🤮
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Our Wiki page has now been updated.
I felt a little bit of excitement in my heart.
https://en.m.wikipedia.org/wiki/Aston_Villa_F.C.
Looks better already 8)
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Our Wiki page has now been updated.
I felt a little bit of excitement in my heart.
https://en.m.wikipedia.org/wiki/Aston_Villa_F.C.
Looks better already 8)
It irks me that there's a photo of Randy Lerner on there.
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Our Wiki page has now been updated.
I felt a little bit of excitement in my heart.
https://en.m.wikipedia.org/wiki/Aston_Villa_F.C.
Looks better already 8)
It irks me that there's a photo of Randy Lerner on there.
And he looks like he doesn't know what day of the week it is. Maybe he thinks it's 2006.
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(https://the-limpets.de/other_stuff/New_Badge.png)
The new badge is class... The claret is still too pink for my liking, however.
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Do we get the proper star outside the top of the crest when we play in Europe?
Or is that only if we play in the Champions League?
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(https://the-limpets.de/other_stuff/New_Badge.png)
The new badge is class... The claret is still too pink for my liking, however.
I wish they'd have fucked the star off, at least to above the badge. It's gonna look daft in a few years when we've got three.
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It’ll look like Magical Mystery Tour in a few years.
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Our Wiki page has now been updated.
I felt a little bit of excitement in my heart.
https://en.m.wikipedia.org/wiki/Aston_Villa_F.C.
Looks better already 8)
Why put it as the main photo on the article? Looks shite on the mobile app. Tsk!
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Do we get the proper star outside the top of the crest when we play in Europe?
Or is that only if we play in the Champions League?
Well our small time core of fans chose to have one inside the badge so we won't have one outside the crest as is the norm because then that would mean we have two stars on the shirt to mark one trophy win. It's the sort of thing I'd hammer other clubs for.
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Well our small time core of fans chose to have one inside the badge
This annoys me more than it should. Why oh why?
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It’ll look like Magical Mystery Tour in a few years.
They'll have to replace the lion with Matthew Kelly
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Well our small time core of fans chose to have one inside the badge
This annoys me more than it should. Why oh why?
Me too.
Someone in the 00s must have planted it in their heads by suggesting it with the idea of having it outside the badge like some trendy European club, it gathered momentum then the club shoehorned it in to make them happy and now they don't want to go back on it or admit they were wrong. Once it wasn't able to be put above the crest that should have been the end of it. I have tried and tried and tried to explain why it's a bad idea but the reality is there is a depressing amount of our fans who just haven't got a clue and want to copy European clubs.
We probably could have had it outside the crest in the Conference League next season but we're stuck with what we've got now, because people just couldn't help themselves and wanted to shout about a past glory any way they could.
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Well our small time core of fans chose to have one inside the badge
This annoys me more than it should. Why oh why?
Me too.
Someone in the 00s must have planted it in their heads by suggesting it with the idea of having it outside the badge like some trendy European club, it fathered momentum then the club shoehorned it in to make them happy and now they don't want to go back on it or admit they were wrong. Once it wasn't able to be put above the crest that should have been the end of it. I have tried and tried and tried to explain why it's a bad idea but the reality is there is a depressing amount of our fans who just haven't got a clue and want to copy European clubs.
We probably could have had it outside the crest in the Conference League next season but we're stuck with what we've got now, because people just couldn't help themselves and wanted to shout about a past glory any way they could.
Bloody Corbyn!
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I like the star.
-
It’ll look like Magical Mystery Tour in a few years.
It'll look less like Arcturus and more like the Plough.
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Do we get the proper star outside the top of the crest when we play in Europe?
Or is that only if we play in the Champions League?
Well our small time core of fans chose to have one inside the badge so we won't have one outside the crest as is the norm because then that would mean we have two stars on the shirt to mark one trophy win. It's the sort of thing I'd hammer other clubs for.
If memory serves me right, when the crest was being designed by Randy Lerner in MS Paint, it was mentioned by that Krulak chap that we weren't allowed to have a star outside the badge on the say so of the Premier League. The fact that Man City had about 15 for fuck all reason at that point must have escaped their notice.
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The rules never apply to man city.
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I like the star.
I wouldn't go that far, but I certainly don't care that it's there.
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I like the star.
I wouldn't go that far, but I certainly don't care that it's there.
Me neither. I care about the team in the kit not the kit or badge itself. If we play well, win games and trophies then they can make the badge a hippo for all I care.
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TV are you saying you have never slagged off the Lerner badge in however many years it's been there?
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I don’t think I slagged it off. I don’t know that I liked it much. The badge topic just doesn’t fire me up as it does others. But each to their own.
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So to sum up: some don't like the star, some like the star, and some aren't bothered either way.
You couldn't make it up eh?
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So to sum up: some don't like the star, some like the star, and some aren't bothered either way.
You couldn't make it up eh?
You seem to have put your finger on it.
The claret's still too pink, though.
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I like the star.
Me too. F*cl the non-star splitters!
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So to sum up: some don't like the star, some like the star, and some aren't bothered either way.
You couldn't make it up eh?
You seem to have put your finger on it.
The claret's still too pink, though.
I agree with him.
But only because he’s bullied me into it.
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If we did win the CL though, what would happen? The lion playing with a constellation?
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If we did win the CL though, what would happen? The lion playing with a constellation?
I think the lion will look like it's had a blow to the head in a few years.
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When we win our next couple of CL trophies, we could keep just the one star if we really have to show we've won it.
Or better yet, dump all the stars, everyone knows who we are and what we are about. The name Aston Villa is enough.
If you have to look at the badge to work out what we've achieved, you probably won't even know what the bloody star means anyway.
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I don't like it inside the crest.
It looks like the lion is holding a sparkler.
It should be outside of the circle, centrally at the top of the crest.
Personally, I would say fuck the Premier League & put it on there anyway.
I have never heard of them whining about Nottingham Forest having their two above their crest on Premier League shirts.
Nor Man City for the 712 they had when they won fuck all before the dirty sports-washing money fell into their laps.
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Surprised the website and app haven’t been updated yet; maybe there’s an official switch-over (possibly coinciding with the new kit and sponsorship reveal)?
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It’ll look like Magical Mystery Tour in a few years.
In 26 years it'll look like the EU flag.
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When we win our next couple of CL trophies, we could keep just the one star if we really have to show we've won it.
Or better yet, dump all the stars, everyone knows who we are and what we are about. The name Aston Villa is enough.
If you have to look at the badge to work out what we've achieved, you probably won't even know what the bloody star means anyway.
Or make the badge a big fk off star with stars inside it
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In nearly 150 years of history, there's a lot more to our club than one glorious night in Rotterdam.
It feels very small-time trying to tell anyone that will listen that we won the European Cup in '82.
If we must shoehorn a star into the badge, it should at least be in the outer circle and stop it from looking like someone's dangling a star on a bit of string in front of the lion, taunting him as though you would when playing with a cat.
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Bright star
The vital addition of a white star may be a small change but its significance is huge – that star glows brightly in recognition of the finest hour in the club’s 133-year history.
No matter how young, the most essential part of any Villa supporter’s education is to be aware the club won the European Cup by beating Bayern Munich in Rotterdam on 26th May, 1982.
Now we have a permanent reminder of the occasion and a symbol of our future goal, playing Champions League football again.
https://web.archive.org/web/20101013023534/http://www.avfc.co.uk/page/HistoryKits
From when the star was originally added. Thought it'd be interesting to read. Doesn't sound any less pathetic imo.
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Bright star
The vital addition of a white star may be a small change but its significance is huge – that star glows brightly in recognition of the finest hour in the club’s 133-year history.
No matter how young, the most essential part of any Villa supporter’s education is to be aware the club won the European Cup by beating Bayern Munich in Rotterdam on 26th May, 1982.
Now we have a permanent reminder of the occasion and a symbol of our future goal, playing Champions League football again.
https://web.archive.org/web/20101013023534/http://www.avfc.co.uk/page/HistoryKits
From when the star was originally added. Thought it'd be interesting to read. Doesn't sound any less pathetic imo.
I'm confused
The famous lion also has a different look. Gone is the fragmented image seen on previous Villa badges. The lion is now proud, looking to the future and unified – signalling our desire for togetherness.
I thought the lion had been switched to facing right so that it was looking to the future. Really wish the future would just stay where it's put, this is going to the up being embarrassing if the future moves back over to the left again.
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That was where the future was in 2006.
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Bright star
The vital addition of a white star may be a small change but its significance is huge – that star glows brightly in recognition of the finest hour in the club’s 133-year history.
No matter how young, the most essential part of any Villa supporter’s education is to be aware the club won the European Cup by beating Bayern Munich in Rotterdam on 26th May, 1982.
Now we have a permanent reminder of the occasion and a symbol of our future goal, playing Champions League football again.
https://web.archive.org/web/20101013023534/http://www.avfc.co.uk/page/HistoryKits
From when the star was originally added. Thought it'd be interesting to read. Doesn't sound any less pathetic imo.
I'm confused
So's Hercules - he doesn't know if he is coming or going?!
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Hercules confuses me. Why do we only ever see Bella at the Holte? Is he napping after a morning of turning from left to right then back again?
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I dread to think what sort of blue-sky thinking corporate nonsense Josh and Hannah from Fluffy PR will come up with to describe the new one.
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I dread to think what sort of blue-sky thinking corporate nonsense Josh and Hannah from Fluffy PR will come up with to describe the new one.
They'll just get ChatGPT to do it now Dave, Josh and Hannah have opened a street food kitchen in Stirchley instead.
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Do we have a definite date yet when the badge swap will happen? I guess it will all be tied into the kit launch… but lots to do in/around the ground you’d suspect. Website and social meejah a lot easier…
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Until a few years ago the round badge was still in existence on some of the carpets in the North Stand, so the Lerner badge might carry on existing in some form or other for a few years yet.
Things like the mosaics on the Holte End and the windows of the Holte Pub are two I can't see changing quickly.
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Until a few years ago the round badge was still in existence on some of the carpets in the North Stand, so the Lerner badge might carry on existing in some form or other for a few years yet.
Things like the mosaics on the Holte End and the windows of the Holte Pub are two I can't see changing quickly.
I can see them staying. I could be completely wrong but I don’t remember badges being changed on the old Trinity Stand. The Holte looks fine as it is, the mosaics & glass were one of the things Lerner got right and I don’t even notice that the badge is rubbish there because the overall effect is so good.
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Until a few years ago the round badge was still in existence on some of the carpets in the North Stand, so the Lerner badge might carry on existing in some form or other for a few years yet.
Things like the mosaics on the Holte End and the windows of the Holte Pub are two I can't see changing quickly.
They won't change at all.
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I dread to think what sort of blue-sky thinking corporate nonsense Josh and Hannah from Fluffy PR will come up with to describe the new one.
If you want to get in the mood for that, have a look at The Register's Logowatch
https://search.theregister.com/?q=logowatch
Some of the crap companies come up with to justify their logo/brand changes are toe-curlingly embarrassing.
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I wonder how many times the Fluffy PR team used the word "inclusivity" in their pitch.
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Looks pretty good out in the wild. This was something on Twitter, I thought it looked great.
(https://i.ibb.co/3z7FZwD/Fxrv-DZ8-Xs-AAUc-O8.jpg) (https://ibb.co/3z7FZwD)
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Got that as the screen lock on my phone at the moment.
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It's just so much better than the ones we've had for the last 30 years. I just love that it says Aston Villa.
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It’s a thing of beauty.
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Just put it as my phone wallpaper
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(https://i.ibb.co/5BcX28F/Screenshot-20230603-160843.png) (https://ibb.co/BqsHwZN)
Here it is on mine.
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With and without effing star:
(https://i.ibb.co/9Ybyrmn/20230526-091042-2.jpg) (https://ibb.co/q1NmrLB)
(https://i.ibb.co/9n4ZYxY/20230526-091042.jpg) (https://ibb.co/BL6nshs)
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So much better without 8)
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Love the new badge.
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I found myself noting this week that Calmac ferries have their lion facing both left and right on their ships.
I hope there's a forum of hardcore ferry fanciers absolutely raging.
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I found myself noting this week that Calmac ferries have their lion facing both left and right on their ships.
I hope there's a forum of hardcore ferry fanciers absolutely raging.
There will be stern words.
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I found myself noting this week that Calmac ferries have their lion facing both left and right on their ships.
I hope there's a forum of hardcore ferry fanciers absolutely raging.
There will be stern words.
like here ,there will be a a wave of emotion on that thread
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I found myself noting this week that Calmac ferries have their lion facing both left and right on their ships.
Do you mean port and starboard?
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I don't think they see it as important....
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Looks pretty good out in the wild. This was something on Twitter, I thought it looked great.
(https://i.ibb.co/3z7FZwD/Fxrv-DZ8-Xs-AAUc-O8.jpg) (https://ibb.co/3z7FZwD)
Proper.
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I found myself noting this week that Calmac ferries have their lion facing both left and right on their ships.
I hope there's a forum of hardcore ferry fanciers absolutely raging.
There will be stern words.
Excellent pun - you should take a bow
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I found myself noting this week that Calmac ferries have their lion facing both left and right on their ships.
Do you mean port and starboard?
Port and board is better.
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Phone screen saver with Immediate effect
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I found myself noting this week that Calmac ferries have their lion facing both left and right on their ships.
I hope there's a forum of hardcore ferry fanciers absolutely raging.
There will be stern words.
Excellent pun - you should take a bow
Hull's tiger looks to Port..
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With and without effing star:
(https://i.ibb.co/9Ybyrmn/20230526-091042-2.jpg) (https://ibb.co/q1NmrLB)
(https://i.ibb.co/9n4ZYxY/20230526-091042.jpg) (https://ibb.co/BL6nshs)
Where are they going to put the star when we win it again? It'll look odd with two stars. What if we go on a run and win it five or six times?
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With and without effing star:
(https://i.ibb.co/9Ybyrmn/20230526-091042-2.jpg) (https://ibb.co/q1NmrLB)
(https://i.ibb.co/9n4ZYxY/20230526-091042.jpg) (https://ibb.co/BL6nshs)
Where are they going to put the star when we win it again? It'll look odd with two stars. What if we go on a run and win it five or six times?
We’d have an elliptical badge with the lion juggling the stars
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Or looking like he has had a bang on the head.
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Taking ages to update the media and shit with our new crest.
Anyway I was looking on the Internet and I noticed that Inter used to shoehorn a star into their badge before we did.
(https://clipground.com/images/logo-inter-milan-png-9.png)
But in 2008 they changed it and got rid. Hopefully we'll see sense in about ten years.
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They kept the star for another 7 years but on top of the crest. Don't think the star is related to their European Cup/CL wins but rather that in Italy you're allowed a gold star for 10 Scudetti. To date they've won 19 titles so can't put two stars on their shirt till they win their 20th.
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They kept the star for another 7 years but on top of the crest. Don't think the star is related to their European Cup/CL wins but rather that in Italy you're allowed a gold star for 10 Scudetti. To date they've won 19 titles so can't put two stars on their shirt till they win their 20th.
Yeah, it's just the fact they put it inside whole being allowed to have it outside. They actually had the star above the crest while having the star inside as well for a bit. So two stars for one accomplishment.
https://www.oldfootballshirts.com/img/shirts/342/internazionale-home-football-shirt-2002-2003-s_157_1.jpg
Stars on stars on stars!
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Like the new badge. One thing that's confused me in the debate about the lion looking forward/backward though... doesn't it depend where he's going? If he's going the post office up the road he's now facing forwards, if he's going the pictures down the road, he's now facing backwards?
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Like the new badge. One thing that's confused me in the debate about the lion looking forward/backward though... doesn't it depend where he's going? If he's going the post office up the road he's now facing forwards, if he's going the pictures down the road, he's now facing backwards?
I guess he wouldn't be rampant if he was going to the pictures.
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Like the new badge. One thing that's confused me in the debate about the lion looking forward/backward though... doesn't it depend where he's going? If he's going the post office up the road he's now facing forwards, if he's going the pictures down the road, he's now facing backwards?
I guess he wouldn't be rampant if he was going to the pictures.
Depends, maybe Bella is forcing him to go see a rom-com.
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Like the new badge. One thing that's confused me in the debate about the lion looking forward/backward though... doesn't it depend where he's going? If he's going the post office up the road he's now facing forwards, if he's going the pictures down the road, he's now facing backwards?
He may be OCD like me, which means he's locked his front door, but heading back again to check that it is actually locked. Three times.
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Like the new badge. One thing that's confused me in the debate about the lion looking forward/backward though... doesn't it depend where he's going? If he's going the post office up the road he's now facing forwards, if he's going the pictures down the road, he's now facing backwards?
I guess he wouldn't be rampant if he was going to the pictures.
Depends who he's going with, the frisky little so and so.
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I sent a question regarding the star not being allowed outside of the crest, as per info given to me by that Krulak chap when Lerner designed our crest in MS Paint back in 06, to the Premier League.
This was their response...
I am unsure in what context the guidance was given to Aston Villa, however the League doesn't currently operate any formal recognition scheme for (multiple) champions so we have no specific rules for the use of stars. The current Champion can elect to wear a gold version of the Premier League sleeve badge for the duration of the following Season.
Any additional branding on kits, for example the use of the UEFA Club World Cup emblem, requires approval from the League.
To my knowledge, The FA Kit Regulations don't extend into this area either, although they do contain some rules and guidance concerning the use and size of emblems. It may be worth checking with them directly for clarify on this.
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Taking the piss now imo.
Anyone know anything?
Burnley have just announced a crest change and theirs is already being used on the PL website.
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I guess the owners have put the brakes on with the departure of Purslow and Heck coming in to post with Monchi's imminent arrival. The whole thing can be joined up. I do wonder if we'll be waiting until 1st July, when the new sponsor etc comes in to play as well. It certainly makes sense to me to be able to deliver the whole package in one go, along with the new kit. There is significant change, the players are away now too so can't launch anything with their assistance.
-
The new Burnley badge looks shit.
-
The weird upwards arrow squiggle makes it look like it was made in 8-bit.
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Like the new badge. One thing that's confused me in the debate about the lion looking forward/backward though... doesn't it depend where he's going? If he's going the post office up the road he's now facing forwards, if he's going the pictures down the road, he's now facing backwards?
;D ;D
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Taking the piss now imo.
Anyone know anything?
Burnley have just announced a crest change and theirs is already being used on the PL website.
Its being used on the site in some season ticket promotional graphic...
https://www.avfc.co.uk/news/2023/june/12/season-ticket-relocation-window-open/ (https://www.avfc.co.uk/news/2023/june/12/season-ticket-relocation-window-open/)
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Toothless, not good enough
-
The new Burnley badge looks shit.
Looks like a scene from Manic Minor
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Hmm, I would have thought they'd get it out by now in order to make sure it's the new badge in all the PL stuff this season.
I bet we end up with a mix of two of them being used.
Although I guess shirt sponsorship etc etc.
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That's what I've started thinking. Something is going on I bet. Imagine we use the old one still because we didn't get the kits done in time or something stupid.
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That's what I've started thinking. Something is going on I bet. Imagine we use the old one still because we didn't get the kits done in time or something stupid.
It won't be that, it will likely be some sort of complication involving a change of sponsor etc etc etc.
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That's what I've started thinking. Something is going on I bet. Imagine we use the old one still because we didn't get the kits done in time or something stupid.
Please, no.
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There are loads of reasons why it's not been changed. There is still stock to sell with the old badge. There's a lot of work to be done to, in, and around the stadium after the events that are happening. The players aren't around to model the new shirt. Purslow has gone and Heck hasn't got his Aston Villa slippers under the desk yet. We haven't got Monchi in yet. There's a new sponsor incoming in 2 weeks. The season doesn't start for another 8 weeks and the last one finished 2 weeks ago.
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And there are not many other teams that have released their kits. Only a few I think. Don't we usually get it around end of July anyway?
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And there are not many other teams that have released their kits. Only a few I think. Don't we usually get it around end of July anyway?
And the other teams/clubs don't have a badge change to factor in. So making comparisons with what other teams/clubs are doing/have done is unfair.
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We are owed an explanation.
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That's what I've started thinking. Something is going on I bet. Imagine we use the old one still because we didn't get the kits done in time or something stupid.
Please, no.
Ha ha, not that far off!
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What on earth is going on down there? All the voting,consultation on a NEW CLUB CREST and now it's only going on the kits . What an absolute farce. Different badges dotted about everywhere. Complete mess . Why can't we just have one simple f****k badge for once
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That's what I've started thinking. Something is going on I bet. Imagine we use the old one still because we didn't get the kits done in time or something stupid.
Well I was pretty much correct, something was indeed going on. The Lerner badge lives on! >:(
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I reckon Heck has come in and said to stop everything that can be stopped so that he can review it.
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I reckon Heck has come in and said to stop everything that can be stopped so that he can review it.
There was a vote.
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I reckon Heck has come in and said to stop everything that can be stopped so that he can review it.
There was a vote.
Clearly not a binding one.
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Talk about coming in and pissing people off.
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Talk about coming in and pissing people off.
Yeah but it's nice to see you back.
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Talk about coming in and pissing people off.
Yeah but it's nice to see you back.
That's the post of the, day month year forum.
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I can't blame him, he'll have had good dialogue with the owners and no doubt have major plans going on. I can see a future of big, big deals to dwarf the current ones. I can see us buying our way out of the sponsorship stuff too at some point.
The crest review is just a shitshow though, I wonder what caused this volte-face.
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The crest review is just a shitshow though, I wonder what caused this volte-face.
They've clearly decided they don't like it.
I don't even think this is Heck's doing - a long while ago it was all talk about a badge themed event at the end of the season. Then it all went really quiet, then it gets announced today only with that massive caveat.
Seriously, how many successful businesses brand themselves with two entirely different logos (yes, yes, I know, 'badge') one of which is only for a year? And that doesn't even take into account the entire fan vote thing they had, and going back on that.
It's not the end of the world one way or t'other, but it looks like a really, really half-arsed way to run a business.
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I reckon Heck has come in and said to stop everything that can be stopped so that he can review it.
There was a vote.
Clearly not a binding one.
ITS TEH WILL OF TEH PEOPLE!!!!!11!1
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I am a grown man but today has deflated me somewhat. I don't understand - they have scored an own goal at a time when things should be on the up.
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Who made the decision to bin it? Heck? Edens?
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I am a grown man but today has deflated me somewhat. I don't understand - they have scored an own goal at a time when things should be on the up.
Yeah that's where I am with this too.
Again, it's not the end of the world, but I thought we were beyond amateur-hour stuff like this.
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I think we could end up missing Purslow.
Time and money spent on the crest poll. Infact we have been misinformed as we were told it was to be THE new crest. I want compensation for my time spent on the poll
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Two crests.
You've only got two crests. You've only got two crests.
You've only got two crests.
You've only got two crests.
repeat to fade
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Yep, this is an absolute shit show, somebody with clown shoes on has made this decision.
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I think we could end up missing Purslow.
Time and money spent on the crest poll. Infact we have been misinformed as we were told it was to be THE new crest. I want compensation for my time spent on the poll
:D
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I think we could end up missing Purslow.
Time and money spent on the crest poll. Infact we have been misinformed as we were told it was to be THE new crest. I want compensation for my time spent on the poll
How much do you want?
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Perception is everything. In 5 years I never turned on Purslow. I already dislike Heck because of this fiasco with the crest.
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Shit kit, shit sponsor, shit crest fuck up. If we win stuff it won’t matter that much, but how have they managed to get all this so badly wrong?
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I am a grown man but today has deflated me somewhat. I don't understand - they have scored an own goal at a time when things should be on the up.
Its a trust issue.
They asked us to be part of the process.
We did.
And they have told us to go fuck ourselves...
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I am a grown man but today has deflated me somewhat. I don't understand - they have scored an own goal at a time when things should be on the up.
Its a trust issue.
They asked us to be part of the process.
We did.
And they have told us to go fuck ourselves...
We don't even know what's going on. We're all assuming WAY too much.
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Sort of - they rigged the process to get a decision they (Purslow) wanted and paid lip-service to the fans.
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“The new crest on the kit allows us to look forward to the exciting season ahead of us on the pitch, while the existing shield reminds us of our roots and where we came from. “Proud history, bright future”as our recent motto accurately described Aston Villa’s current ambitions. Just as Unai’s team displays flexibility on the pitch, the choice of crest allows us flexibility in the marketing space.”
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What absolute tripe just like their reasoning for ticket price rises
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What absolute tripe just like their reasoning for ticket price rises
You only stop by when the house is on fire. Strange.
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If you'd run a poll with two badges, the proper badge and the arse about face one, the result would have been a lot different. Maybe he realises that.
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"The existing shield reminds us of our roots and where we came from." What the fuck are they talking about?
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I've just signed up for the membership, with the promise of a nice water bottle and pin badge with the new crest on. Is the merchandise staying the same, or will there be merchandise with the new logo. This really is a shambles, just stick a stand alone lion on the stadium facia, and digital media.
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If you'd run a poll with two badges, the proper badge and the arse about face one, the result would have been a lot different. Maybe he realises that.
That's the only way I see this as being positive, I doubt it though.
If it ended up being the actual old 80s badge minus the star (colours more vibrant and modernised) vs the new round one we have now then fair enough.
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If you'd run a poll with two badges, the proper badge and the arse about face one, the result would have been a lot different. Maybe he realises that.
The 'proper badge' reminds me of the buffoon Randy Lerner and how he relegated a club that was ever present in the top flight since 1988.
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Lol the existing shield reminds us how we were owned by two clowns, got relegated and almost went out of business.
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If you'd run a poll with two badges, the proper badge and the arse about face one, the result would have been a lot different. Maybe he realises that.
The 'proper badge' reminds me of the buffoon Randy Lerner and how he relegated a club that was ever present in the top flight since 1988.
I think by proper, Dave is referring to the original 80s one?
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If you'd run a poll with two badges, the proper badge and the arse about face one, the result would have been a lot different. Maybe he realises that.
The 'proper badge' reminds me of the buffoon Randy Lerner and how he relegated a club that was ever present in the top flight since 1988.
I think by proper, Dave is referring to the original 80s one?
Apologies if so. But it isn't the proper 80s one we are going to be seeing on digital, the merch or the stands is it, it's the horrid Lerner one
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If you'd run a poll with two badges, the proper badge and the arse about face one, the result would have been a lot different. Maybe he realises that.
The 'proper badge' reminds me of the buffoon Randy Lerner and how he relegated a club that was ever present in the top flight since 1988.
I think by proper, Dave is referring to the original 80s one?
Apologies if so. But it isn't the proper 80s one we are going to be seeing on digital, the merch or the stands is it, it's the horrid Lerner one
No I know, but I think his point is the 180 is because he might want to change it to the original 80s one. Dunno, maybe I read it wrong.
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I also noticed they mention the crest and the "kit moniker".... I mean what?
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Sorry, I should have made it clear that I meant the lion the proper way round and that it shows how easily a vote can be manipulated.
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Maybe we'll get to vote on a new badge each season, to go with our new kit each season. That might be fun.
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Maybe Heck has seen the badge with the hula-hooping Hippo and decided we have missed an opportunity?
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Or a name change to Aston Villans now the Vegas option isnt happening.
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THE Aston Villans, if you please.
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If it means getting rid of the star or turning the lion back round before we spend thousands on refitting the stadium, then I'm ok with that.
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In years to come we will remember the "season of two badges"....
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We had the crest, now this is the trough.
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We had the crest, now this is the trough.
Ah so the shirt has the crest on the (sound)waves...
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Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.
If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:
(https://play-lh.googleusercontent.com/vVR3HQFwyqMRQLtSATKlM1ODp5urdVFaSqB1dBb_sLVV3B9ok-t4vtTcbBhmADJt-oU=w600-h300-pc0xffffff-pd)
They also change the colours around on that so sometimes it's a white background with blue 6 and stars (which I suspect is actually the 'normal' version but this image works better on here). Either way, fundamentally it's 2/3 colours and contains nothing but the core elements of the clubs identity. This is on a par with the icons for Disney, Facebook, Amazon, Xbox etc, etc. Simple and instantly recognisable for a huge amount of people.
But on the kit (specifically the shorts) they sometimes use a version of that with the lines of a ball behind it (it changes depending on which kit they're wearing, which is part of why this works).
Then on the main badge they add more and you get an outer ring with Philadelphia and a bunch of stars on it.
All of these are interchangeable and taking some parts away or adding other bits doesn't stop people recognising the brand.
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Made us look a bit small time with homage to 82 again……
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Maybe Heck's going to get his crayons out, design his own badge then get it tattooed on his leg.
I hate the current badge and couldn't wait for them to ditch it. It just reminds me of 15 years (mostly) shite.
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“The new crest on the kit allows us to look forward to the exciting season ahead of us on the pitch, while the existing shield reminds us of our roots and where we came from. “Proud history, bright future”as our recent motto accurately described Aston Villa’s current ambitions. Just as Unai’s team displays flexibility on the pitch, the choice of crest allows us flexibility in the marketing space.”
We didn’t really say that, did we?
What horseshit. The existing shield reminds us of the pathetic man baby who drew it in MS Paint 15 years ago, before his new girlfriend said he wasn’t allowed to like football any more, more like.
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“The new crest on the kit allows us to look forward to the exciting season ahead of us on the pitch, while the existing shield reminds us of our roots and where we came from. “Proud history, bright future”as our recent motto accurately described Aston Villa’s current ambitions. Just as Unai’s team displays flexibility on the pitch, the choice of crest allows us flexibility in the marketing space.”
We didn’t really say that, did we?
What horseshit. The existing shield reminds us of the pathetic man baby who drew it in MS Paint 15 years ago, before his new girlfriend said he wasn’t allowed to like football any more, more like.
I think th4e concept of that statement is fine, the actual playing out of it with 2 very different, but equally 'heavy' designs doesn't fit what they're saying. I suspect though that what we'll see is the current 'badge' kept going forward and a whole set of other branding options, probably including some more heraldic options, added to it by next summer.
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Maybe we'll get to vote on a new badge each season, to go with our new kit each season. That might be fun.
Surely we’ll get the hippo eventually?!
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Made us look a bit small time with homage to 82 again……
It's not a homage to '82 though is it? We had that badge for a number of years before and after.
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Maybe we'll get to vote on a new badge each season, to go with our new kit each season. That might be fun.
Surely we’ll get the hippo eventually?!
In light of what I deem today's duplicitous bullshit from the club, and with a heavy heart, I have decided to withdraw the Hippo badge from consideration.
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“The new crest on the kit allows us to look forward to the exciting season ahead of us on the pitch, while the existing shield reminds us of our roots and where we came from. “Proud history, bright future”as our recent motto accurately described Aston Villa’s current ambitions. Just as Unai’s team displays flexibility on the pitch, the choice of crest allows us flexibility in the marketing space.”
We didn’t really say that, did we?
What horseshit. The existing shield reminds us of the pathetic man baby who drew it in MS Paint 15 years ago, before his new girlfriend said he wasn’t allowed to like football any more, more like.
Ha ha no, it’s from the fevered imagination of RissGPT!
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“The new crest on the kit allows us to look forward to the exciting season ahead of us on the pitch, while the existing shield reminds us of our roots and where we came from. “Proud history, bright future”as our recent motto accurately described Aston Villa’s current ambitions. Just as Unai’s team displays flexibility on the pitch, the choice of crest allows us flexibility in the marketing space.”
We didn’t really say that, did we?
What horseshit. The existing shield reminds us of the pathetic man baby who drew it in MS Paint 15 years ago, before his new girlfriend said he wasn’t allowed to like football any more, more like.
Ha ha no, it’s from the fevered imagination of RissGPT!
I believed it all! The machines are taking over!
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“The new crest on the kit allows us to look forward to the exciting season ahead of us on the pitch, while the existing shield reminds us of our roots and where we came from. “Proud history, bright future”as our recent motto accurately described Aston Villa’s current ambitions. Just as Unai’s team displays flexibility on the pitch, the choice of crest allows us flexibility in the marketing space.”
We didn’t really say that, did we?
What horseshit. The existing shield reminds us of the pathetic man baby who drew it in MS Paint 15 years ago, before his new girlfriend said he wasn’t allowed to like football any more, more like.
Ha ha no, it’s from the fevered imagination of RissGPT!
You'd be missing a trick if you don't trademark the term 'Rissible 'for such shenanigans.
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I used to write brochures for a coach holiday company and once had to make a pre-Xmas break to Scunthorpe sound appealing. Thought I’d have a go at marketing speak for this nonsense!
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Made us look a bit small time with homage to 82 again……
It's not a homage to '82 though is it? We had that badge for a number of years before and after.
It is when the club says it is and we will continue to use the current shit one on social media. I like the new badge but not the stupid idea the club has come out with today
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The trouble is, the fans chose the new badge so the club can't simply say: "we're not doing that now". Presumably (as several people have suggested), someone (probably someone new) has decided that the current badge is now so associated with the "brand" that it's going to stay as the main emblem of Aston Villa. Lip-service has been paid to the recent consultation by putting the new round badge on the kit for one season with some utter bullshit about the 41st-42nd anniversary of Rotterdam, after which it will be quietly forgotten. It's another reminder (if one were needed) that corporate concerns will always trump those of the fans, I guess.
It's especially bad because of the timing (new kit day); because it makes the recent attempt to interact with fans look cynical and because the badge we're now going be using worldwide (probably) forever is as insipid as the twat with whose ownership it's inexorably linked.
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Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.
If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:
(https://play-lh.googleusercontent.com/vVR3HQFwyqMRQLtSATKlM1ODp5urdVFaSqB1dBb_sLVV3B9ok-t4vtTcbBhmADJt-oU=w600-h300-pc0xffffff-pd)
They also change the colours around on that so sometimes it's a white background with blue 6 and stars (which I suspect is actually the 'normal' version but this image works better on here). Either way, fundamentally it's 2/3 colours and contains nothing but the core elements of the clubs identity. This is on a par with the icons for Disney, Facebook, Amazon, Xbox etc, etc. Simple and instantly recognisable for a huge amount of people.
But on the kit (specifically the shorts) they sometimes use a version of that with the lines of a ball behind it (it changes depending on which kit they're wearing, which is part of why this works).
Then on the main badge they add more and you get an outer ring with Philadelphia and a bunch of stars on it.
All of these are interchangeable and taking some parts away or adding other bits doesn't stop people recognising the brand.
From the bits I do know you are bang on the money
Purslow and the badge choices was very much driven by CP. He was directly informed by some very senior industry people that the options they were considering were “outdated” “didn’t translate to all media” and how internally it’s not been popular. But CP carried on anyway.
The pause is reflection time now to really review how we look long term. Changing everything over comes at a HUGE cost.
I very much expect something going forwards that’s unique to us as a club and a “brand”. The round crest is not unique and doesn’t stand out amongst the crowd.
A lion by itself with Aston Villa is something symbolic to us. I wouldn’t be surprised if this is the route we’re going to go down. But ultimately it will be discussed over the coming year and done for our 150 year next season.
Also - New man is not impressed with the commercial deals done by CP. Despite BK8 being announced on a 3 year deal I would expect we have an early exit from this and come next summer we have a new sponsor
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That's all fine so long as we don't end up with a horrific cartoony badge like Arsenal
-
Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.
If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:
(https://play-lh.googleusercontent.com/vVR3HQFwyqMRQLtSATKlM1ODp5urdVFaSqB1dBb_sLVV3B9ok-t4vtTcbBhmADJt-oU=w600-h300-pc0xffffff-pd)
They also change the colours around on that so sometimes it's a white background with blue 6 and stars (which I suspect is actually the 'normal' version but this image works better on here). Either way, fundamentally it's 2/3 colours and contains nothing but the core elements of the clubs identity. This is on a par with the icons for Disney, Facebook, Amazon, Xbox etc, etc. Simple and instantly recognisable for a huge amount of people.
But on the kit (specifically the shorts) they sometimes use a version of that with the lines of a ball behind it (it changes depending on which kit they're wearing, which is part of why this works).
Then on the main badge they add more and you get an outer ring with Philadelphia and a bunch of stars on it.
All of these are interchangeable and taking some parts away or adding other bits doesn't stop people recognising the brand.
From the bits I do know you are bang on the money
Purslow and the badge choices was very much driven by CP. He was directly informed by some very senior industry people that the options they were considering were “outdated” “didn’t translate to all media” and how internally it’s not been popular. But CP carried on anyway.
The pause is reflection time now to really review how we look long term. Changing everything over comes at a HUGE cost.
I very much expect something going forwards that’s unique to us as a club and a “brand”. The round crest is not unique and doesn’t stand out amongst the crowd.
A lion by itself with Aston Villa is something symbolic to us. I wouldn’t be surprised if this is the route we’re going to go down. But ultimately it will be discussed over the coming year and done for our 150 year next season.
Also - New man is not impressed with the commercial deals done by CP. Despite BK8 being announced on a 3 year deal I would expect we have an early exit from this and come next summer we have a new sponsor
That's fine, but how come they got themselves stuck with the new badge they don't want for a season? That's the worst bit.
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Have to say I prob prefer Lerner's effort (or the subsequent edits, to be more accurate) over this jobby.
-
Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.
If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:
(https://play-lh.googleusercontent.com/vVR3HQFwyqMRQLtSATKlM1ODp5urdVFaSqB1dBb_sLVV3B9ok-t4vtTcbBhmADJt-oU=w600-h300-pc0xffffff-pd)
They also change the colours around on that so sometimes it's a white background with blue 6 and stars (which I suspect is actually the 'normal' version but this image works better on here). Either way, fundamentally it's 2/3 colours and contains nothing but the core elements of the clubs identity. This is on a par with the icons for Disney, Facebook, Amazon, Xbox etc, etc. Simple and instantly recognisable for a huge amount of people.
But on the kit (specifically the shorts) they sometimes use a version of that with the lines of a ball behind it (it changes depending on which kit they're wearing, which is part of why this works).
Then on the main badge they add more and you get an outer ring with Philadelphia and a bunch of stars on it.
All of these are interchangeable and taking some parts away or adding other bits doesn't stop people recognising the brand.
From the bits I do know you are bang on the money
Purslow and the badge choices was very much driven by CP. He was directly informed by some very senior industry people that the options they were considering were “outdated” “didn’t translate to all media” and how internally it’s not been popular. But CP carried on anyway.
The pause is reflection time now to really review how we look long term. Changing everything over comes at a HUGE cost.
I very much expect something going forwards that’s unique to us as a club and a “brand”. The round crest is not unique and doesn’t stand out amongst the crowd.
A lion by itself with Aston Villa is something symbolic to us. I wouldn’t be surprised if this is the route we’re going to go down. But ultimately it will be discussed over the coming year and done for our 150 year next season.
Also - New man is not impressed with the commercial deals done by CP. Despite BK8 being announced on a 3 year deal I would expect we have an early exit from this and come next summer we have a new sponsor
That's fine, but how come they got themselves stuck with the new badge they don't want for a season? That's the worst bit.
Purslow! New man not been in long. Lead/manufacturer times for things we’re already well done
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how come they got themselves stuck with the new badge they don't want for a season? That's the worst bit.
As I say, they'd asked the fans; they had to give them something after that consultation and this is the easiest.
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It’s not difficult, look at the old trinity and go with that, simple!
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Complete and utter shambles. So disappointed with them.
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I now regret taking the piss out of Leeds when they fucked theirs up.
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Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.
If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:
(https://play-lh.googleusercontent.com/vVR3HQFwyqMRQLtSATKlM1ODp5urdVFaSqB1dBb_sLVV3B9ok-t4vtTcbBhmADJt-oU=w600-h300-pc0xffffff-pd)
Simple, and shit.
You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.
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I now regret taking the piss out of Leeds when they fucked theirs up.
To be fair, nothing will ever out-shit this
(https://i.ibb.co/8m3JMMS/leeds-united-badge.jpg) (https://ibb.co/8m3JMMS)
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I now regret taking the piss out of Leeds when they fucked theirs up.
To be fair, nothing will ever out-shit this
(https://i.ibb.co/8m3JMMS/leeds-united-badge.jpg) (https://ibb.co/8m3JMMS)
Never won't be incredible.
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That's my favourite badge after all of ours lol
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Purslow and the badge choices was very much driven by CP. He was directly informed by some very senior industry people that the options they were considering were “outdated” “didn’t translate to all media” and how internally it’s not been popular. But CP carried on anyway.
The pause is reflection time now to really review how we look long term. Changing everything over comes at a HUGE cost.
Well, the option we finished up with (whether CP driven or not) was the best Villa badge in my lifetime (notwithstanding the lion's direction/star debate).
It's all very well saying it's 'outdated' but the Scab 6 seem to be doing okay with their "old-fashioned" badges. Some reflection is understandable but my fear is that the new one will be shelved for something more 'modern' but shit, much like Juve's dreadful update.
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Instead of the marketing babble, they’d have been better off being honest. “In light of the commercial management changes we are reviewing the rebrand to ensure it’s fit for purpose.”
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If Heck and everybody else thought Purslow's badge was poor branding, then you don't reinforce failure.
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If Heck and everybody else thought Purslow's badge was poor branding, then you don't reinforce failure.
Because what they've opted to do - throw some bullshit about 1982 in - isn't reinforcing failure?
Really badly handled clusterfuck.
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If Heck and everybody else thought Purslow's badge was poor branding, then you don't reinforce failure.
Because what they've opted to do - throw some bullshit about 1982 in - isn't reinforcing failure?
Really badly handled clusterfuck.
Sounds like with manufacturing lead times we didn't have any option but to go with it for the Castore gear.
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If Heck and everybody else thought Purslow's badge was poor branding, then you don't reinforce failure.
Because what they've opted to do - throw some bullshit about 1982 in - isn't reinforcing failure?
Really badly handled clusterfuck.
That's the problem I have with it, it's taking us for fools.
Although saying that, what could they have said to us that we wouldn't think was a bit of a pisstake? The moment they decide to pause it then I guess it was never going to 'look good'.
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Last thing they should have done with Purslow before he left was post a video of him in the shower and then claimed the whole badge thing was a dream.
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Last thing they should have done with Purslow before he left was post a video of him in the shower and then claimed the whole badge thing was a dream.
You've lost many of our younger viewers there Mr Shin ha ha.
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Instead of the marketing babble, they’d have been better off being honest. “In light of the commercial management changes we are reviewing the rebrand to ensure it’s fit for purpose.”
This.
I would still have been disappointed as I like the circle crest, but at least it would have been honest.
Respect to 82, my arse..
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This reminds me of the time back in the late 90s (I think?) when we had the striped badge, and the lion was changed to what looked like a seahorse. Also spare a thought for anyone who has gone early with the new badge tattoo…
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I'm out of touch..
So what's the latest with the crest/badge and all that?
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If Heck and everybody else thought Purslow's badge was poor branding, then you don't reinforce failure.
Because what they've opted to do - throw some bullshit about 1982 in - isn't reinforcing failure?
Really badly handled clusterfuck.
No, it sounds like spin in a press release.
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If Heck and everybody else thought Purslow's badge was poor branding, then you don't reinforce failure.
Because what they've opted to do - throw some bullshit about 1982 in - isn't reinforcing failure?
Really badly handled clusterfuck.
No, it sounds like spin in a press release.
Yep, it's clear what happened, we went through a rebranding process and then when we were too far along to back out completely Heck came in an stopped as much of it as he could, but the club have tried to save face a little and put an 82 spin on it.
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I agree with Paul.
The truth is the badge was doomed to failure as soon as they decided to have fan groups leading the design and a fan vote. I would have bet £100 at the start of the process that we would end up with a version of the 82 badge. Ultimately we ended up with a pretty messy mishmash because it was designed by committee. It was voted in because there was no other realistic option.
I think the club have done the right thing. If Heck doesn't think this is the best branding to represent us world wide - and he is paid a lot of money to make these decisions - then I'm glad we haven't spent millions rebranding to a pigs ear version of a badge we had for 6 years in our 150 year history.
The spin was inevitable and is transparent for those of us close to it. It will probably just wash outside the club to minimise external embarrassment.
I know there's many fans who would vote for us to wear our 82 kit and badge in perpetuity. And that's fair enough, it's beautiful, the greatest part of our history and what many grew up with. But I agree with those that think we need to look forwards, not backwards to a 2 year spell 40 years ago. With that said, I would prefer a fierce heraldic lion front and centre of whatever we do. I hope Heck doesn't move us more down the abstract logo route.
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Last thing they should have done with Purslow before he left was post a video of him in the shower and then claimed the whole badge thing was a dream.
You've lost many of our younger viewers there Mr Shin ha ha.
Yes, what's the ref, Twin Peaks? Cos you've put disturbing images into my head of that Pravda video of Jack Woodward playing with his rubber duckies in the bath, pretending they're Villa players, while he commentates on his made-up football match amongst the suds, water and his goose-flesh.
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Last thing they should have done with Purslow before he left was post a video of him in the shower and then claimed the whole badge thing was a dream.
You've lost many of our younger viewers there Mr Shin ha ha.
Yes, what's the ref, Twin Peaks?
I hope you're joking, young man. If not, here's a clue. https://m.youtube.com/watch?v=nLXBU7B7PbQ
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Personally I think we'll end up with a new lion that's something like this:
(https://www.shutterstock.com/image-vector/stylised-lion-rampant-like-symbol-260nw-379578100.jpg)
With some other elements like a stylised "Aston Villa" banner and 1-2 other bits (an 1874 will be in there as well) which can then all be used together to create the badge, be leaned into in the kit design and will be all over the place in the stadium renovation, etc.
Edit: the reason I picked that image is because there's a pretty clear way to use just the lionhead, and I suspect that will be something they consider.
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Personally I think we'll end up with a new lion that's something like this:
(https://www.shutterstock.com/image-vector/stylised-lion-rampant-like-symbol-260nw-379578100.jpg)
With some other elements like a stylised "Aston Villa" banner and 1-2 other bits (an 1874 will be in there as well) which can then all be used together to create the badge, be leaned into in the kit design and will be all over the place in the stadium renovation, etc.
That lion looks a bit camp.
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Personally I think we'll end up with a new lion that's something like this:
(https://www.shutterstock.com/image-vector/stylised-lion-rampant-like-symbol-260nw-379578100.jpg)
With some other elements like a stylised "Aston Villa" banner and 1-2 other bits (an 1874 will be in there as well) which can then all be used together to create the badge, be leaned into in the kit design and will be all over the place in the stadium renovation, etc.
That lion looks a bit camp.
As per the edit I don't think it'll be exactly that but it will be something where we can use both the full lion rampant and a lionhead, I think.
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Personally I think we'll end up with a new lion that's something like this:
(https://www.shutterstock.com/image-vector/stylised-lion-rampant-like-symbol-260nw-379578100.jpg)
With some other elements like a stylised "Aston Villa" banner and 1-2 other bits (an 1874 will be in there as well) which can then all be used together to create the badge, be leaned into in the kit design and will be all over the place in the stadium renovation, etc.
That lion looks a bit camp.
As per the edit I don't think it'll be exactly that but it will be something where we can use both the full lion rampant and a lionhead, I think.
Yes get that, just a bit of fun.
I would not mind if we did a Spurs with a lean simple image, like the Lion of the 70s shirts.
I also hope it faces the right way.
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That lion looks like it was designed by Marcel Marceau
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I've said it before, but I think the Spurs badge is the best in the Premier League. Simple, modern and clean looking, easily used on both kits and digital platforms.
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I've said it before, but I think the Spurs badge is the best in the Premier League. Simple, modern and clean looking, easily used on both kits and digital platforms.
*joke about a big cock*
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That lion looks like it was designed by Marcel Marceau
Ha ha brilliant.
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I've got a prediction, just dropping it here to return to in 12 months.
The new badge we end up going with will immediately be labelled as "looking like an NBA or NFL badge".
That's not a preemptive moan, just a prediction.
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I've got a prediction, just dropping it here to return to in 12 months.
The new badge we end up going with will immediately be labelled as "looking like an NBA or NFL badge".
That's not a preemptive moan, just a prediction.
Yeah, was just thinking the same thing. A lot of people like the round design so when Heck unveils his more 'modern' logo this thread will will explode with complaints
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Last thing they should have done with Purslow before he left was post a video of him in the shower and then claimed the whole badge thing was a dream.
You've lost many of our younger viewers there Mr Shin ha ha.
Yes, what's the ref, Twin Peaks?
I hope you're joking, young man. If not, here's a clue. https://m.youtube.com/watch?v=nLXBU7B7PbQ
Ah, yes. Before my time but of course I've heard about it.
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I've got a prediction, just dropping it here to return to in 12 months.
The new badge we end up going with will immediately be labelled as "looking like an NBA or NFL badge".
That's not a preemptive moan, just a prediction.
That is precisely why yesterday's fiasco has annoyed me. We got a new badge relatively painlessly and now the can of worms has been reopened and it has Heck's fingerprints all over it which suggests what we end up will be even more divisive.
Idiots.
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I've got a prediction, just dropping it here to return to in 12 months.
The new badge we end up going with will immediately be labelled as "looking like an NBA or NFL badge".
That's not a preemptive moan, just a prediction.
Something like this:
(https://cdn.bleacherreport.net/images/team_logos/328x328/detroit_lions.png)
Please not.
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Yes, what's the ref, Twin Peaks?
I hope you're joking, young man. If not, here's a clue. https://m.youtube.com/watch?v=nLXBU7B7PbQ
Ah, yes. Before my time but of course I've heard about it.
Would have been surprised if you hadn't heard of the famous scene involving the Irish actor, Patrick Duffy.
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I've got a prediction, just dropping it here to return to in 12 months.
The new badge we end up going with will immediately be labelled as "looking like an NBA or NFL badge".
That's not a preemptive moan, just a prediction.
Something like this:
(https://cdn.bleacherreport.net/images/team_logos/328x328/detroit_lions.png)
Please not.
Yes, basically.
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Apologies if this has already been commented on. Silvano from the Latin Lions has spotted that the new shirt has the lion on the front and back facing in different directions
(https://i.ibb.co/LvL3K71/IMG-20230623-091519-edit-481686373525457.jpg)
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Apologies if this has already been commented on. Silvano from the Latin Lions has spotted that the new shirt has the lion on the front and back facing in different directions
No, they're facing in the same direction (towards the left of the wearer).
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Apologies if this has already been commented on. Silvano from the Latin Lions has spotted that the new shirt has the lion on the front and back facing in different directions
(https://i.ibb.co/LvL3K71/IMG-20230623-091519-edit-481686373525457.jpg)
Yep I posted it on the kit thread. It's also the old lion from the current shield on the back, and the new lion of a different shape on the front. I mean, it just couldn't be any worse from a design perspective really.
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I'm out of touch..
So what's the latest with the crest/badge and all that?
Same. Can anyone clarify what is going on please?
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This was probably another nail in Purslow's........
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I'm out of touch..
So what's the latest with the crest/badge and all that?
Same. Can anyone clarify what is going on please?
I wouldn't worry about it. Get back to Glastonbury in the sun and go and have the weekend of your life.
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Apologies if this has already been commented on. Silvano from the Latin Lions has spotted that the new shirt has the lion on the front and back facing in different directions
No, they're facing in the same direction (towards the left of the wearer).
Bet you are chuffed BV as you love the left? ;D
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Apologies if this has already been commented on. Silvano from the Latin Lions has spotted that the new shirt has the lion on the front and back facing in different directions
No, they're facing in the same direction (towards the left of the wearer).
Bet you are chuffed BV as you love the left? ;D
I don't mind, those of us of a different political persuasion tend to be a bit more tolerant. ;)
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Apologies if this has already been commented on. Silvano from the Latin Lions has spotted that the new shirt has the lion on the front and back facing in different directions
(https://i.ibb.co/LvL3K71/IMG-20230623-091519-edit-481686373525457.jpg)
Yep I posted it on the kit thread. It's also the old lion from the current shield on the back, and the new lion of a different shape on the front. I mean, it just couldn't be any worse from a design perspective really.
Couldn’t be any worse..? C’mon now.
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Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.
If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:
(https://play-lh.googleusercontent.com/vVR3HQFwyqMRQLtSATKlM1ODp5urdVFaSqB1dBb_sLVV3B9ok-t4vtTcbBhmADJt-oU=w600-h300-pc0xffffff-pd)
Simple, and shit.
You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.
It looks like a bumper sticker for Trump 2024...
Absolute dog shit.
Why bother asking our opinions, if all they are going to do is retroactively make up some media PR guff to tell us that they don't want what we want, but they are going to ask us again in the future what we want?
Just so they can ignore us again & "Becky" from an ad agency agency can tell us we need to change our historic & traditional values, all so they can sell more printed mugs & key-rings?
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Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.
If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:
(https://play-lh.googleusercontent.com/vVR3HQFwyqMRQLtSATKlM1ODp5urdVFaSqB1dBb_sLVV3B9ok-t4vtTcbBhmADJt-oU=w600-h300-pc0xffffff-pd)
Simple, and shit.
You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.
It looks like a bumper sticker for Trump 2024...
Absolute dog shit.
Why bother asking our opinions, if all they are going to do is retroactively make up some media PR guff to tell us that they don't want what we want, but they are going to ask us again in the future what we want?
Just so they can ignore us again & "Becky" from an ad agency agency can tell us we need to change our historic & traditional values, all so they can sell more printed mugs & key-rings?
Because the options they let you choose from weren't good enough, so you were inevitably going to make a shit one and try and make the best of a bad job.
It's a bit like having the choice between Boris Johnson and Jeremy Corbyn, either way it's the shit choice, and one that you shouldn't have to make.
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I agree with Paul.
The truth is the badge was doomed to failure as soon as they decided to have fan groups leading the design and a fan vote. I would have bet £100 at the start of the process that we would end up with a version of the 82 badge. Ultimately we ended up with a pretty messy mishmash because it was designed by committee. It was voted in because there was no other realistic option.
I think the club have done the right thing. If Heck doesn't think this is the best branding to represent us world wide - and he is paid a lot of money to make these decisions - then I'm glad we haven't spent millions rebranding to a pigs ear version of a badge we had for 6 years in our 150 year history.
The spin was inevitable and is transparent for those of us close to it. It will probably just wash outside the club to minimise external embarrassment.
I know there's many fans who would vote for us to wear our 82 kit and badge in perpetuity. And that's fair enough, it's beautiful, the greatest part of our history and what many grew up with. But I agree with those that think we need to look forwards, not backwards to a 2 year spell 40 years ago. With that said, I would prefer a fierce heraldic lion front and centre of whatever we do. I hope Heck doesn't move us more down the abstract logo route.
Well put Chris.
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Yeah, but the existing badge is Liz Truss
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(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPc2_oLAp7FgkjoeowK7xbuYEdU9ueJrsurSAK2tqeigBunlWH71O-CYdhPkk3TVGzLTUKCOC6tz8d-YwLvrS2MWys8Smpjyb7TqIox4-iUkePjycBhChaFpMRMKpUfOanzPp0wGIaPRmTZSe9bQIyGh5WD3kDzuwzeUkhSu75beMdVoY5j4e-tYTNq_k/s1600/aston%20villa%2023%2024%20kit%20%281%29.png)
Any Heck influenced rebadge will probably be some American rubbish.
I'm so disappointed.
It'll be six badges in 17 years. This is a fucking joke. I know fans of other clubs already think we change it too much.
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Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.
If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:
(https://play-lh.googleusercontent.com/vVR3HQFwyqMRQLtSATKlM1ODp5urdVFaSqB1dBb_sLVV3B9ok-t4vtTcbBhmADJt-oU=w600-h300-pc0xffffff-pd)
Simple, and shit.
You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.
It looks like a bumper sticker for Trump 2024...
Absolute dog shit.
Why bother asking our opinions, if all they are going to do is retroactively make up some media PR guff to tell us that they don't want what we want, but they are going to ask us again in the future what we want?
Just so they can ignore us again & "Becky" from an ad agency agency can tell us we need to change our historic & traditional values, all so they can sell more printed mugs & key-rings?
Because the options they let you choose from weren't good enough, so you were inevitably going to make a shit one and try and make the best of a bad job.
It's a bit like having the choice between Boris Johnson and Jeremy Corbyn, either way it's the shit choice, and one that you shouldn't have to make.
Then they shouldn't have bothered asking for fans input at all...
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How do you make it 6 badges in 17 years?
And Becky from the ad agency is a good laugh once you meet her.
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(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPc2_oLAp7FgkjoeowK7xbuYEdU9ueJrsurSAK2tqeigBunlWH71O-CYdhPkk3TVGzLTUKCOC6tz8d-YwLvrS2MWys8Smpjyb7TqIox4-iUkePjycBhChaFpMRMKpUfOanzPp0wGIaPRmTZSe9bQIyGh5WD3kDzuwzeUkhSu75beMdVoY5j4e-tYTNq_k/s1600/aston%20villa%2023%2024%20kit%20%281%29.png)
Any Heck influenced rebadge will probably be some American rubbish.
I'm so disappointed.
It'll be six badges in 17 years. This is a fucking joke. I know fans of other clubs already think we change it too much.
Agreed.
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Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.
If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:
(https://play-lh.googleusercontent.com/vVR3HQFwyqMRQLtSATKlM1ODp5urdVFaSqB1dBb_sLVV3B9ok-t4vtTcbBhmADJt-oU=w600-h300-pc0xffffff-pd)
Simple, and shit.
You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.
It looks like a bumper sticker for Trump 2024...
Absolute dog shit.
Why bother asking our opinions, if all they are going to do is retroactively make up some media PR guff to tell us that they don't want what we want, but they are going to ask us again in the future what we want?
Just so they can ignore us again & "Becky" from an ad agency agency can tell us we need to change our historic & traditional values, all so they can sell more printed mugs & key-rings?
Because the options they let you choose from weren't good enough, so you were inevitably going to make a shit one and try and make the best of a bad job.
It's a bit like having the choice between Boris Johnson and Jeremy Corbyn, either way it's the shit choice, and one that you shouldn't have to make.
Then they shouldn't have bothered asking for fans input at all...
They have to consult on 'heritage' changes.
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I was looking forward to purchasing new mugs, a flag and other tat but what is the point now?
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With Heck’s input I’m expecting something along the lines of NFL or MLB. A strong, stylised single icon. No word-mark on the main logo…
See below:
(https://i.ibb.co/VLKNgpp/2444-FF40-F62-A-4-FFF-80-BE-B15-F44222-B8-D.png) (https://ibb.co/VLKNgpp)
(https://i.ibb.co/HNdNq3h/58-E11-D8-F-F647-47-D3-845-F-D39-C7-A53-D70-F.png) (https://ibb.co/HNdNq3h)
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I wouldn’t be upset if we got a stand-alone lion facing the correct direction.. whatever direction that may be.
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How do you make it 6 badges in 17 years?
And Becky from the ad agency is a good laugh once you meet her.
2007 - pre Lerner striped shield
2007 - 2008 - Lerner badge 1
2008 - 2016 - Lerner badge 2 (revised colours)
2016 - now - Lerner badge 3 (new lion, removal of Prepared)
2023/2024 - Round badge
2024+ - Heck nonsense
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Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.
If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:
(https://play-lh.googleusercontent.com/vVR3HQFwyqMRQLtSATKlM1ODp5urdVFaSqB1dBb_sLVV3B9ok-t4vtTcbBhmADJt-oU=w600-h300-pc0xffffff-pd)
Simple, and shit.
You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.
It looks like a bumper sticker for Trump 2024...
Absolute dog shit.
Why bother asking our opinions, if all they are going to do is retroactively make up some media PR guff to tell us that they don't want what we want, but they are going to ask us again in the future what we want?
Just so they can ignore us again & "Becky" from an ad agency agency can tell us we need to change our historic & traditional values, all so they can sell more printed mugs & key-rings?
Because the options they let you choose from weren't good enough, so you were inevitably going to make a shit one and try and make the best of a bad job.
It's a bit like having the choice between Boris Johnson and Jeremy Corbyn, either way it's the shit choice, and one that you shouldn't have to make.
Then they shouldn't have bothered asking for fans input at all...
They have to consult on 'heritage' changes.
And we come full circle where they asked us & should then take note of what we say...
I understand that some don't like The crest. And they have their personal reasons. I respect that. I recognise as a graphic designer that all design is subjective & there are elements of the crest that I dislike & would change.
But they asked us for our input.
They created it based on our responses.
Whether it was headed that way via manipulation is impossible to prove either way, but what can be proven is that the clubs word cannot be trusted & that they do not take us seriously as either fans or customers.
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It all seems a bit of a mess.
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It all seems a bit of a mess.
And that's just the post quoting on here.
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I'm absolutely certain it was manipulated, as was the previous one.
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I don't remember much consultation when Doug changed it to the stripey one
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With Heck’s input I’m expecting something along the lines of NFL or MLB. A strong, stylised single icon. No word-mark on the main logo…
I really, really don't want one of those cartoon logos.
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Last thing they should have done with Purslow before he left was post a video of him in the shower and then claimed the whole badge thing was a dream.
You've lost many of our younger viewers there Mr Shin ha ha.
Yes, what's the ref, Twin Peaks?
I hope you're joking, young man. If not, here's a clue. https://m.youtube.com/watch?v=nLXBU7B7PbQ
Ah, yes. Before my time but of course I've heard about it.
It's before my time as well but I don't know how you have gone this long without coming across this reference in general pop culture. Imaging coming up with that storyline? Fuck me.
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(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPc2_oLAp7FgkjoeowK7xbuYEdU9ueJrsurSAK2tqeigBunlWH71O-CYdhPkk3TVGzLTUKCOC6tz8d-YwLvrS2MWys8Smpjyb7TqIox4-iUkePjycBhChaFpMRMKpUfOanzPp0wGIaPRmTZSe9bQIyGh5WD3kDzuwzeUkhSu75beMdVoY5j4e-tYTNq_k/s1600/aston%20villa%2023%2024%20kit%20%281%29.png)
Any Heck influenced rebadge will probably be some American rubbish.
I'm so disappointed.
It'll be six badges in 17 years. This is a fucking joke. I know fans of other clubs already think we change it too much.
Agreed.
When you see it like that, right by each other, our 'old' badge is monumentally shit.
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Simple, and shit.
You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.
It looks like a bumper sticker for Trump 2024...
Absolute dog shit.
Why bother asking our opinions, if all they are going to do is retroactively make up some media PR guff to tell us that they don't want what we want, but they are going to ask us again in the future what we want?
Just so they can ignore us again & "Becky" from an ad agency agency can tell us we need to change our historic & traditional values, all so they can sell more printed mugs & key-rings?
You're both missing the point a bit here.
I don't give a fuck what the 76ers icon/badge/crest looks like. My point is that modern design means that those 3 things can (and probably should) be separate things.
So for us we might stick with what we have on the 23/24 kit badge but split it into parts. So a lion on it's own becomes the logo, the lion in a circle with Aston villa above but no outer circle becomes a badge and the full thing with the star, the outer ring and 1874 becomes a crest (or whatever terms you like for each of those). We then have a 'Villa' element is a specfic font that can be used and a possibly a lionhead that can be used, etc.
To stick with the 76ers they have a set of options (that the above was added to afterwards) as follows:
(https://www.heroesandvillains.info/forumv3/data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAkGBxESEBUSEhIRFhUVGBgXFhgVFxYWGBcYFxYWGhoYFxUZHighGRolHhUbIjEiJSkrLi8uGB8zODMuNygtLisBCgoKDg0OGxAQGy0lHyUtLSstLy0tLS0tLS0tLS0tLS8tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLf/AABEIAHoBmwMBIgACEQEDEQH/xAAcAAEAAgMBAQEAAAAAAAAAAAAABQYBBAcDAgj/xAA+EAACAQMCBQIDBQYFAgcAAAABAgMABBESIQUGEzFBIlEyYXEHFCNSgTNCYnKRkhVTgqGxJME0Q2Nzo7PC/8QAGQEBAAMBAQAAAAAAAAAAAAAAAAECAwUE/8QALxEAAgIBAgUBCAIDAQEAAAAAAAECEQMhMQQSQVFhcSKBkaGx0eHwBRMUwfEyFf/aAAwDAQACEQMRAD8A7jSlKAUpSgFKxmo3iXG7a3/bTRofYsNR+ijc/wBKJNukiG0lbJOlU6f7RLFdx12B7EREA/QtjNekH2gWTAFjMinszxMF/uGRW3+Pmq+V/Ax/ycO3MviW2laPDuJwTrqhljkH8LA4+o8Vu5rFprRmydq0ZpSlCRSlKAUpSgFKUoBSlKAUpSgFKUoBSlKAUpSgFKUoBSlKAUpSgFKUoBSlKAUpSgFKUoBSlKAUpSgFKUoBSlKAUpSgFKUoBXjPMqKXYhVUZJJwAB3JNepNcv5648lxcGy6/ShTId8Eq8v7qNjsinuffPtWuHE8sqXq/Qxz5lijfXZep4c3c/TOenaho4znEhGHkAOCUz2Xbv3+lQFxw2KS3jZC5umQOy+qQzBnYbAZZWGPoQRvW7ZRThWgmCt0m6aOpEsg6iENBb+HLKfOyAk7bVbuH8lN09Ly9FdswwY/+WZvVKf6D2FdR5IcOklpT3XX7/T068pY8meTctdOulFX4j1Wh6bgozRQxsJ5oYwDESdaoX1aj23xtmviYStYrBEjPoGCYZIZQxZ2ZidDFtO/YL3Ub+/QrXlroj8F4/pJBCR/WNUb9STWjxqO2MTLeW0cL4OiVACpbBx05QAwf2UgE+M1548TG0kr1v8AVf3N58M0m260r9f/AA5xdKIIYWhdFmTJldWKSh2YkR6Tg4UYySMbjfFXzlzm2ZViW/AAlA0TDA+InSJl/cLAZBxgj9a8OM8ryCBZW1SBUVnUkdaEhQWMUp/aAHP4chI9iKql1HcXEmia7Qwv+KsjbK6r6SVQDJdckdPwc/U73j4iFN97fX3afjxWpilPh5+yu1Lp7/2/J25WzX1VM5P4i8UhsZi2w1WxkxraMd0cAnDL3HupBq5CuVODg6f6jrY588b/AGzNKUqhoKUqF4pxnQ/RgjM0+M6AQqoD2Mr9kB8DufAqUm3SIlJRVsmc0qpNZcUk9UsqKP8ALgk6YA/naJmJ/UCkduFIV7i+t3JwpkkV0Y+yuwZCfkcE+1af1rv8DL+19q9dC25rNVGz4jeRdQyqLmOORkZol0zAAAhumNpNmGdOCCDgGrJZXkc0YkjZWRtwRvVJQcdeheM1I2qUpVS4pSlAKVgmqtxvmaSC7hgEDMH7sCuCG9K7k+n1e/fxmrQg5ul6lJ5IwVyLSTQGq9zbBeSQhbVgrsQGBxjHcnWfh+HHY5z2r2kvpbey60qmR0TXIPShG2SAM42+u9TyaJpq26oh5KbTWiV2TlKg+VOLSXVusrxlD8JzjdlJDenuu47GpyolFxbi+haMlJWhSlKqWFKVg0BmsZqK4lxURsIo1MszDKxg4wO2qRuyJ8/6A1HQK88jJLeYZcZigKoBnOPxDl2Ox3BH0qyg6t6FHkV0tyzUBqm233Vrt7RWvhIihtXWucbk5Jy2kDZcHsdW3atsTTRSmOK5S4KgEwylFkwSwwkqgZPpOzA9u4q0sdfXVUVWW/pvZaKVHcL4lHOpK5DKdLoww6N+Vl8f8HuKkao1TpmiaatClKVBIpSsE0BmvGSdFxqZVz2yQM/TNVHmDnRYRJ0yoWJtDSPpYM5AKpCgcayc9yRjGMHfGpy/xCBFjW/jb7xNCJ5JJ0Rs6tTGI+U0KO2lV2JqaZFovwNZqhcO5rhgnkh0sLb8NodmDoZRtH0m9QQlWYewYbaSMXwVBJmlKUApSlAKUpQEXzJxD7taSzeUQ6fmx2Uf1Irk8UNtLbKo6UsxOnOZIpRLMRjI7TJrZiTtgKKv32luos1VzhHmiVz7Jq1N2/lrn6rai5E1s6kLFM+hUkTQ0cJw3rOdywP+k10uDilj5tb79NFt8zl8Y28ijpW2vnr8i48q8LTCSbaCzQwZwCUXV1JACDlpmU5xghcYO1Wq8t0jQyKFVl3B9I8KCCW23VQuTVE4tf3Njb2m+Q6YMW+lVUR6U1LhtQxkt5JbxtSHnC5lCgRaM9ncllyAxLKoVdWFO4JIAQHv38WXJzZHr+/u/nXqd3hf4jPLh45YJKL6tpVW93r50vsXeS2umJzcIi52EcWWA8ep2Iz/AKa17vh9tEpluWaXbGZiXyTtpSIenUewCrk9qptnxm/vYbiaGZ4xAFEUahCznzrYjJbSM4GNzVp5VjmnijuLtXEygqquNIXBI1iPAw7Dyf0wDWuTHLGvaa00aWj2vt81Zy4ZI5H7Keuqb27d/qakcToUN5qFrn8JXbPTP7oum/eH5ckgHAOTg1D8xwRNLrtJFPUbWugjMVyoLIwHhZlUqfBIU71bOI263U5t33ijQNIu/qeTIQE+yhWb6lT4qG45b9SyMjn8eycesd26Tqw1fJ10tjwT8qnFP2k/+eNPL3/JXJD2Wl+fPy2Oe208cDJdC4aS4ykoVUOASQXWWQnuVLLgD613S3mDorqchgGH0IyK4xdrZIZ1nXLLPKsax6hJjVkFmzo0D5gnY11HkuQtw+2J79NR/bt/2rfjlcYyp9um2+mmyMuB0lKOnfT4a+ScpSsGuadIiuYOINDF+GAZZGEcQPYyP2J/hABY/JTXhwLhQjjI1uTqJZs4Z3Vt3cjOSSDtnGnAxtWlx1pH4hbRR7aY5ZCxGdG6LqA8tgso/nzvjBrFlzxOrPGYizerdB8RyQDoxjPkkd60k1GKXfX50acLwWbipTliV8ldUt/Wi+PLcL6I0WQqcapHKbYGCSEOptz2GNq8prCeYFZpEVG2ZYlySPYyPnb6KD86pic13LSxwxLGkly4IJGvpqWI1E7dRjg/IBB3zmpXgkt/NPPa3RfpITiZUEfUXUQFDrthhgnTuMEZq6xPl59Fpfmrr9W55cvsZXierTp1qrq6v69PJ6idoA0du5FqrYaYjV0CSdQRj+1Ge7tnQSck4IX2QR2VwpicGCVhHMmvUY5WPomOTkaj6W9yVNSnFFwsdtHhBKSvpAGmJVJfA8bYUexYGoDiPA4zb3FuoCPApeF12bpsCyhj+8NSFd8/Ap71aMlLfrv5Xd+U/v3vKScdum3h1dL1W/yrpeKVqcPm1wxv+dFb+5Qa268x6k7FKV8t2oSVnm64vk6f3RQ4yGcBSSAhyd87g9tOMnfFT0EWVGvSzEDUQuAfPY5wPlmq7wPjF5LeSxSwqsYzpbLYOg6T08qNW+5zjHzq2VpkTilF16ryY4nzXNN69/BjFfLICMEAj57190rM2ILmm8mgtne3jDOdgN9WpvSrKoU6yDjbbYd62OAXsk1ukkiBGYfCCSR8myow2c5HipGU4BIGSOw23+W9V3lvmb71NNF0XXpNjJ07Dtg4O7a1cbZG3etFHmg6jtuzFtRyK5b7LyWalKVmbCo/jF90IWkxqYYCL+Z2OlFH1YgVIVB8ZGq4tE8B3kx7mONtOf1cH6gVaNXqUm3WhGLf/cpooXjklluDqllGn1HsO7DSoJCgHG3bJqU4bwa2SZ7qLBaXOpgQVOT4xsMY8d/Oa1+CcWknlnSSAxhGwpO+oDYY29Q1K5yNu1Ud+C8QtFeQ3HQj1En8UkHJJwqDux9tvrVsspQdbOtdd+q8e49P8fwePik7yJNP2U16p11vTtep09khV84QPgtnYNjYMc98bLn6Coa1t7E3T3MUkck+DqEbq7YwBsi9jt37nJ3rmXMMkqrGkkkuqdepIZCS5j1YQNn4R8TaR2yPbNT3DorGXisLW0xh6YA6ZiZOoUU/A23xDHcZIB75rfHgax87bVp7K9Oz9Tw8Vkhj4h4YVLlaV7a9a9O/XwT6cWjn13lssmu3YpKNLDqxKd1OQMuAdYHcHbbJq4QyBlDKchgCCOxB7EVAQ8XhS8NksDKxXJKqApA2Gcbacef9q2uVdrVE/wAtpIh9IpGRf9lFY5VpdVtV9nt+CcT1q03rdaarcmqUrWvrjpxO+lm0qW0ruzYGcAe9ZG54cR4nFArM7fCuoqo1SEE4GmNfUxJ2AA3Nck5k+0C7uS627m3iOy6QDMRn4i+Toz7LuPeph7K4vJCoaTVsyzDBCSRt6JUmj2K5Ol4S2cbgnGKiuM/Z6/3kyT+mGRdQ6MmnRO5GuMegu66tRUBTnIBwBXowSxxbeRX2PPmjlmksbryVC84ldtCkKTkIrahpA6hYNr/an1Z1L7+BmuuvxCK+iee1ljePSpYF8GNtLBushzoIGDkrtpJ3rl3BuEwpMtvdFkWPIbJwdWgthj4J1DI8HIretXt4oJGZQ8cdx6Y1Onr64JFEWcElSdDtgbBNWM99uIhBpSgq/Jlw8pxlySd3t3VPql8fQkuHX0F7xiZDLF0ZGiWJ3TV1liAyqOCFBZtYVmXOknSfFdU47xqO0jLvknBKooyzYwNvYZZRk7ZYDuQD+d4bAq4lUmHSDoVcyMvr1LuT3UgAHc7b1fuW+Ypb6/MdyLVjFD6Q+VjJUqxlZDnU4DnCggDBOe2PLPlbqLukdSfA8VgxLLmhypult12tbrbqXjhvOkEsiRtHPC8hAVZo2jOWzpVg2CCdJI77VaBXMeMQS9Nysw6YBYYi2WISQaXUaiyjqBzGcnYMV2rpFmWMaF/i0rq/mwM/71Q86PelKVBIpSlAVH7ULcvw9iBnQ6N+mdP/AOq5rwnhU8cqCWKRFuI5I1LKwGZEkRQSRs2rG3sRXauL2KzwSQt2kRl+mRgH9DvXDOMcQudaxTHDWzFU2wUK6Rt7j0A5Oe+fNdXgJSlB41Xm/K+/1ORx8Ixmsj/af2OsycdiThkd1IobMa4U7kyEAaN/OoHP0NVXhUjXFrd3MrAyyq8EIPjEesrGvgb+Py148OuoLiJVnEjRO5kRIyRi5ceuA48MSXQ5A9ZHirxy7wBLeMfhgPucai+jVjKqzbnsMnzj9K5+TG8eS5Lrod3BxWCXAyxwv+yVJvoo9k99d/O3RnK+D8MSTht3MzPqiKFAGIXJIySvYkg4qd5e5wuUt4oFHUkPVKs6vIWCfBGAu5JORqJwAKs9zyDbMXCSTxRyEGSKNgEYg5GxBxXpx3l+1SCJEixIh6dvpZ1YO+dyyEMR3dt+wavdl4rFl0km7drxpVdPkcTHw2XHqnVKnrvr9tNV7iFg5jvVnudFompVjnmUudQXpLlBt8WAuAP4u5NfFtxr71aXGdAknmhjKqGGNWlSWVu2FRtwd9HirUvLFookOg/iR9OT1vgpgDGNWBjG2O2/vXOuPXcURleH4GykBJYs7aOnLMzMckKuUQ/xEiqYuTI6hHXT5e99fki+RzxK5y01+fuXT5kJxOwnlae7WKQxGRyGCsRhmdgQcbqANz23Fdm5ShKWFup2PSQn5EjJ/wCa5Fyw1xcMlgp/BkbVIuP3QyszE9xsgA8b43zXc41AAA7DYfSr/wAhJpRxutNvSqVlf46KblkXX67uj7rBrNK5h1CA4menf20p+GRJYD/MdMif/Ww/WqtzTxfr3qWMZ0R9RVmYbF98sM/lC5z7nvsKu3GuHCeFo86W2ZG8pIhyjj6ECqzwTh8Mtw3Ut4YposmVSAzys+cyBj3hOT9ckHGMG7jzRvtv6G/BcRi4fLKWSLbafL2Uq3fpuvj0KvxezSTi8AGoQyiIIRlMxqNGFIwcHT3Hhh714cN4xJw+4vRCC0UepVViWVcTBEY/of17ZrqnFOC29yFE0YbRuhGVZf5XXBHbwfArTXhFnaW8gESiMjMmr1l/YEtkuSTsPc/OvZHi4cijKN6JV0339aOPLhJ87kpdW766qvqVpuN3rXEICQdSQzRxM2cadKyB2RWOgkBdu+3zrwh5kkm+9dRUWXomOJVDYbXIY1xJkiRdTDBAHdqtXCOBwRxRu8ECyJlxhEHS1HOlWA/dyBnzio3hPDYZ7oXEMaJbRfBpUKJpct+IMd0XUceCxJHbNVWXG0/Z26+bbXX93LOGXT2t+nj4ev0LXZw6I0T8qqv9ABWxSleI9yVCsGs1g0JK1HzOrXxs+jKGCg9l75OSd8aMaTn51Zajr1I4g0whDMuXOkKHJ04JySN9Pz7CtHlPj/3yIydNlwSCTjBOcgAZz8JXuB3rSUbjzRWi0evUxjKpcsnq7a9CwUr5BrNZmx4XdysaF3OFXcnc4HuceKjOXuLW1ypaDT6cqcLjADHAzjscasfOvB+Y7eS5azPU1FcHCSg5OQR8OwwQdXbfvUlwvhUNupWFQik50jsDgDIHjOBmtHFRj7Sdvb0MlNyl7LVdSQpSlZmoqD456JrWXwspjY+wlRlB/v0D9anK0+JWazRPE+dLgg42I9iD4IO4PuKtFpPUpNWiJ4bxqSS7lt2gZVQDS5PpOPi0n97cjt23zVJ5gvnvOJRxnX0EmSIbHSfxFDkntkkEfSrbPf3Rge3TSLxBgZG0in0iaM5AA3BPfSQQR2zv2/EBDbI920cbnGofCAxIGAMnOCdyPrUzhdVp4XXz7z1fx3HLhZSm480qdN6ct/7RSvtW4cwlhuQpMYUI5AyF0tkZ9gdRH6VrXzC843E1qQ6L0WZ03VQm7EsO22312rplzfQrEZHdOnjOcggj5e9Q/G7yS3iVrO3STUwyI9tgcscKpByARnOxI2J2r1YuIlyqNapOKey172cnJw6UnK9G1J9Xofdlx+CS5mi6bK0HqdmXGPScknxtsPcGtrldCLWNmBBk1SkHx1XZ8H6BsVH3QW5f7uiKB3unTcAEhjAHwNTOcav4e/cVaBXmnSVJVtp6ffU9OO27bv8AP20M0pSszYheIcIYyrPA4ilGzEqWSVd8CVFZdRXJKnOQSfcg17m27fh1r96mneeZfRDrVUjR5BhpNKDwufiJOMjPqJN7qM5itTNaTxKAzPFIqg7AsUIG57b1KZDWh+dnvAGMkhb1sWZ3VhqZjksx2wSfpWtw7gHFJtU1vbXDoSSHK4yDj4dZGoYA7ZzU7f8AC7uIL1oDEwBdBI8LamTAX05YEdR07jfx2ruPLMsr2kLTnMhQFjgDPscDtkYPjvXoy8TPLBKSSo0ycJg4PiL4XLKVpPm63r1SXg4PwSGJYsXa3XVVmV41YW+gg/vsQXdzsewGGHfvXQfs75WtJoZrh43fqSlYmlIMiJCdI0OoGk6w3qG5wPataLmqz/xO+UW6PIzCNGARyzxR6WZlI1AZGk4z8A7kirhyJdRm1W3RHja3VVdXUqSWGeouQMqx1HOBvkHcGsHSX79zXLxLywUZOTfW5Wn6RpV8XRt2/LcSvrd5pTqD4lfUupcaTpAAbTgEas4O4wd6nKUqp5xSlKAUpSgMEVzv7SeVWkzdwrlwPxUHdgOzAe4Hf3GPaui1jFa4cssU1OJlmwxywcJHD576zhgi+7gu7KBcRuxKkH174UamUnAZSCpUd6tHLvObABM9ZfCSMqToPYOxCTj55De4rd5r+z6OctLblY5Dksp/Zue5O3wsfft8qoltwY2tyv8AiEEgiByT3U43GCoKtkjGNu/iumv6M+PRvm7Pf8+KZypLPgydK7rb8fA6jcc5WqISy3Kt+RoJQxPyJXT+ucVoWvMMbyddlmlcAiOOKKQpGp7kyuFQucbtkADYeSeZ33Eykri0mmSEH0YkcZHvjbH0xtivvhHEo2nU3zyyRD1EM7tuu4Gk51ZO2Nu/eo/+elHm/wC/Ct/eW/z25V/z42Wjmbm8yAo5AX/IifVq+U06+nT7omc9iag7e4tZoJWn1m6YgQqhwuE+FEAQhB6sBfOnbBNfEHLE1zM33SF+jq9DuSF0/mLMBn6AGuj8p8kw2eJHPUm/MR6U+SD/ALnf6VM5YMGNJf8ArR0t/f2872VxxzZ5tvba3t7ur8bHz9n3LH3SIySj8eUDV/AvcIPn5Pz+lXCsAVmuVkm8knKW7OvjxxxxUY7IUpSqFxUXxThEc+CdSyJ8EkZ0yJ9G8j3U5B8ipSlSm07RDSapkAF4hFsDb3C+CxaCT9cBlY/QLWho4hLIGltovScxqZ/w1PhmCoS7DxnAHcDO9W6sVdZK6L995m8V9X++4r54HLP/AOMmDp/kRgpEf/cyS0n0OB8qnY4wAAAAAMADYAfIV6UqspNl1FLYUpSqlhSlKA8pIwwKsAQRgg7gg+CK8J7f0OE9DMO6BQ2QNu4wTtjetylCKKxyfw68hVxdya2LalwVK+v1N4B1Biw9sYxXnYWd8L93eQm3I0rsmo6N11LjYEu+43OB2q1YpitHlbbbS18fQyWFJRSb08/U0BwqHq9bpr1Sfj/e+HTjP5ceO1b4rNKzbb3NUkthSlKEisGs0oCP4lw2OdQHBDKco6nS6H3VhuP+D5qF4twe4lj6UyxXUYORljBJsDjUQCrHfORp8VaqVaM3HYpLGpblS4nbyXEIt5LCQoNPeaFR6e3qUlh28Ctq04VcmNIndYIUUKEgJMhAGN5sDT/pUH51YqCrf2uqX+/9lf6lds17O0SJAkaqqjsB/wA/M/OtmlKzNRSlKAVgis0oCo808pG8lD/g/wDljW6s0kYR9ZERBA9RxkHbbztiyS/hREqpbQh0qO7aV2X6nGK2qwRQH5sXlni11IyQW90qyHVNJKv3YSOxOpn1HJTc4X1dycZOK7D9m/JQ4ZAytJ1JZMFyNkXGcJGvgDUTnySTVyxWalysqo0KUpUFhSlKAUpSgFKUoBXwygjB3r7pQEZPwG0c5e2gY+5jQn/is2/BbWM5jt4FPusag/1AqSpU80u7+L+5Xkj2XwRis0pUFhSlKAUpSgFKVr3d1HEuuR0RR+87BRv8zQGxStGXikChi00QCkBiXUaSwyoO+2RuPesHi1sCVM8OVIUjWuQTnAIzsTg0Bv0rWjvImOlZEJyy4DAnUvxLj3HkeK2aAUpSgFKUoBSlKAUpSgFKUoBSlKAUpSgFKUoBSlKAUpSgFKUoBSlKAUpSgFKUoBSlKAUpSgFKUoBSlKAVzXiXP93Ekr/d4yqzvCjFZQGKC7JX+Jv+nTLD0jqnPwmulVoy8LgZNDQxFcs2kqCNThg5xjuwds++o+9AUzj/ADvcWpbMULDrzxDGoEBIEePO/dpJFQ4968j9ob/iKEhDJBbS4AdyGlMHUyinJVRcIQBud6un+C22SehD6mLn0Lu5xljt8XpG/wAhX0OEW4xiCEY7ehdsdPHj/wBKP+xfYUBBct8x3NzcCKSBEU20dwWBJ/bKgRR89SzZ+QTyTi21q29lGhyiIvpCekAelc6V28DJ2+dbVAKUpQClKUAqB5r4b96hSDqCMmVGJyobSrZbQGVgWx7ip6qtzJy0bu8tJS2I7cOxxp1F+tayxgZU4XMByRg42zuaAq91yTIfvHSurdBO0ej1ZKi3WZEGSp1nRIgbyMH5GpybgTeoxta7zWUm7kAJAI87hTkkodPvnvUPw/kq6ijRCkDMHmctqUaRJZGBQAE8Mdz3IXJJNRlr9nnEFilj1W/q+7hSWY4FoLnpeBvvB9PUd9OCBPcC5bmtp1cS2jj7zNNINZQqZogsmAFOWGjODjI74roCnIrmk/Ic7teMxQG4ljdCr6SqffJ3lXIUHJhmbc5OXK9gK6UgwMDt4oD7pSlAKUpQCufcw883Fs97phiKW2lVZtaqXYWpCu/bJE77DcdMZ+Kug1pmwiOcxodTB29I3cKFDH3YBQM/IUBSJ+ebky3ixxQ6baPqqzh8EaLdgCQfUWEr/D8PTGfiFe/GOc5rZ3V1gOi8t7b95crJbpNI+5OSA+APlvVrHCLcZxBD6lKn0LupCgqdtxhEGP4R7Vk8ItyzsYIsyElzoXLkrpJY43OnbfxQHly9xJriEyMoUiW4jwO2IbiWIHfyRGD+tStalnYRRaulGia2LvoULqc92bHdj71t0ApSlAKwTWawRQFG4rzfcxSzxrFH6JYI4/TI7FZZFjL4XZ8E/CpBGMEea8OIc73McNxKI7UiOSVEUs+vEAui5kXxq+6+kj8x2One2zcCtXLl7eBjKVMhKKdZX4S22+PGaScBtG16raA9RlZ8xqdbLnSzbbkZO/zNAVGXnucyXEUcKB4WUKX1FWV5SgbY7/Cw+q15TfaM+JyEiHSS0YfHIR946Zk1Iu5C9VcY771drjg1tIrK8ELBviDIpDerVuCN/Vv9a+/8Lg/yYv7R7qfb3Rf7R7UBCct8eubi4eKWFIwsMU2QSf2yIVXPYkMswPyVPc1aa1re0jj+BEX0qnpAHpTOlfoMnA+dbNAKUpQCqRzDzfPbzTxrFGQip08iQly0lujH07HHX+HIbZe+ra71G3PBbaRnZ4IWaRQrlkUl1BBCsSNxsP6UBWJubLkNcKEtvwpIoU1Fw5d1tmZ2iznR/wBRjvkFQDnNaNr9oU0rvGsKKwjikQtqKnqix7kHfS12cgeAvvVyk4BaNqzbW51qqvmNfUqY0q224GBj2xX3Jwa2YMGghIYYYFFwQQgwdtxiJB/oX2oCkJ9o0p26UQJsUuti7kSNJGrLpXdlxICMbnBqa5e5luLieKNoUCSWy3OsZxhjp0gE5BLb7+PnVgThNuAAIYgB2ARcbBQPHsij/SPavW3so0wURFwNI0gDC5zpHyyc4oDapSlAKUpQClKUApSlAKUpQClKUApSlAKUpQClKUArGKzSgMYpis0oDGKzSlAKUpQClKUApSlAKUpQClKUApSlAKUpQClKUApSlAKUpQClKUApSlAKUpQClKUApSlAKUpQH//Z)
Again I'm only using them as the example because it's where Heck has come from and what he's used to.
This is what we'll end up with, along with an official colour palette (with primary, secondary, neutral and accent colours all defined) and font set. From then on everything about the club will be designed using that design toolkit to give us the consistency of brand identity that a properly run business expects.
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I don't remember much consultation when Doug changed it to the stripey one
I think the heritage rules only came in officially a year or 2 back.
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Apologies if this has already been commented on. Silvano from the Latin Lions has spotted that the new shirt has the lion on the front and back facing in different directions
No, they're facing in the same direction (towards the left of the wearer).
They didn't do that with last season's kit, or the season before that, etc.
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If this was Blues fucking up their badge we’d be pissing ourselves.
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As long as it isn't MLS-y in a Bournemouth way then I think we'll live with it.
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Apologies if this has already been commented on. Silvano from the Latin Lions has spotted that the new shirt has the lion on the front and back facing in different directions
No, they're facing in the same direction (towards the left of the wearer).
They didn't do that with last season's kit, or the season before that, etc.
I didn't say that they did, I merely pointed out that they're both facing in the same direction on the new shirt.
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As long as it isn't MLS-y in a Bournemouth way then I think we'll live with it.
Let me come back to you on that in a year's time*. ;)
*Mind you, really hoping I won't have to.
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Apologies if this has already been commented on. Silvano from the Latin Lions has spotted that the new shirt has the lion on the front and back facing in different directions
No, they're facing in the same direction (towards the left of the wearer).
They didn't do that with last season's kit, or the season before that, etc.
I didn't say that they did, I merely pointed out that they're both facing in the same direction on the new shirt.
Fair enough BV. I thought you might have been suggesting there was some clued up thinking.
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You're both missing the point a bit here.
I don't give a fuck what the 76ers icon/badge/crest looks like. My point is that modern design means that those 3 things can (and probably should) be separate things.
So for us we might stick with what we have on the 23/24 kit badge but split it into parts. So a lion on it's own becomes the logo, the lion in a circle with Aston villa above but no outer circle becomes a badge and the full thing with the star, the outer ring and 1874 becomes a crest (or whatever terms you like for each of those). We then have a 'Villa' element is a specfic font that can be used and a possibly a lionhead that can be used, etc.
To stick with the 76ers they have a set of options (that the above was added to afterwards) as follows:
(I edited out the image cos it wasnt showing anything other than a nible stack full of random letters)
Again I'm only using them as the example because it's where Heck has come from and what he's used to.
This is what we'll end up with, along with an official colour palette (with primary, secondary, neutral and accent colours all defined) and font set. From then on everything about the club will be designed using that design toolkit to give us the consistency of brand identity that a properly run business expects.
That brand identity should have already been done when the new crest was designed.
A font family, official palette, etc. Rules for what & where elements of the design should be applied, etc.
Thats (overly simplified) simple brand identity stuff.
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You're both missing the point a bit here.
I don't give a fuck what the 76ers icon/badge/crest looks like. My point is that modern design means that those 3 things can (and probably should) be separate things.
So for us we might stick with what we have on the 23/24 kit badge but split it into parts. So a lion on it's own becomes the logo, the lion in a circle with Aston villa above but no outer circle becomes a badge and the full thing with the star, the outer ring and 1874 becomes a crest (or whatever terms you like for each of those). We then have a 'Villa' element is a specfic font that can be used and a possibly a lionhead that can be used, etc.
To stick with the 76ers they have a set of options (that the above was added to afterwards) as follows:
(I edited out the image cos it wasnt showing anything other than a nible stack full of random letters)
Again I'm only using them as the example because it's where Heck has come from and what he's used to.
This is what we'll end up with, along with an official colour palette (with primary, secondary, neutral and accent colours all defined) and font set. From then on everything about the club will be designed using that design toolkit to give us the consistency of brand identity that a properly run business expects.
That brand identity should have already been done when the new crest was designed.
A font family, official palette, etc. Rules for what & where elements of the design should be applied, etc.
Thats (overly simplified) simple brand identity stuff.
Okay, and when you go and hire the President of Business Ops from one of Top 5 NBA franchise markets and he says this plan is crap and this badge is a retread, cop out.. what then?
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Wes Edens owns the NBA team that won the netball cup a few years ago, why didn't he think to stop it in its tracks?
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Simple, and shit.
You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.
It looks like a bumper sticker for Trump 2024...
Absolute dog shit.
Why bother asking our opinions, if all they are going to do is retroactively make up some media PR guff to tell us that they don't want what we want, but they are going to ask us again in the future what we want?
Just so they can ignore us again & "Becky" from an ad agency agency can tell us we need to change our historic & traditional values, all so they can sell more printed mugs & key-rings?
You're both missing the point a bit here.
No I'm not, I can read. I just don't agree with you on this.
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You're both missing the point a bit here.
I don't give a fuck what the 76ers icon/badge/crest looks like. My point is that modern design means that those 3 things can (and probably should) be separate things.
So for us we might stick with what we have on the 23/24 kit badge but split it into parts. So a lion on it's own becomes the logo, the lion in a circle with Aston villa above but no outer circle becomes a badge and the full thing with the star, the outer ring and 1874 becomes a crest (or whatever terms you like for each of those). We then have a 'Villa' element is a specfic font that can be used and a possibly a lionhead that can be used, etc.
To stick with the 76ers they have a set of options (that the above was added to afterwards) as follows:
(I edited out the image cos it wasnt showing anything other than a nible stack full of random letters)
Again I'm only using them as the example because it's where Heck has come from and what he's used to.
This is what we'll end up with, along with an official colour palette (with primary, secondary, neutral and accent colours all defined) and font set. From then on everything about the club will be designed using that design toolkit to give us the consistency of brand identity that a properly run business expects.
That brand identity should have already been done when the new crest was designed.
A font family, official palette, etc. Rules for what & where elements of the design should be applied, etc.
Thats (overly simplified) simple brand identity stuff.
Okay, and when you go and hire the President of Business Ops from one of Top 5 NBA franchise markets and he says this plan is crap and this badge is a retread, cop out.. what then?
You tell him that this is not the NBA & Aston Villa Football Club is not a franchise...
They asked us for our input & then told us as fans & customers that we do not matter.
It really is as simple as that...
I have said all I can say on this matter.
I will wait to see what happens when they do the next rebranding exercise & what direction they take us....
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You're both missing the point a bit here.
I don't give a fuck what the 76ers icon/badge/crest looks like. My point is that modern design means that those 3 things can (and probably should) be separate things.
So for us we might stick with what we have on the 23/24 kit badge but split it into parts. So a lion on it's own becomes the logo, the lion in a circle with Aston villa above but no outer circle becomes a badge and the full thing with the star, the outer ring and 1874 becomes a crest (or whatever terms you like for each of those). We then have a 'Villa' element is a specfic font that can be used and a possibly a lionhead that can be used, etc.
To stick with the 76ers they have a set of options (that the above was added to afterwards) as follows:
(I edited out the image cos it wasnt showing anything other than a nible stack full of random letters)
Again I'm only using them as the example because it's where Heck has come from and what he's used to.
This is what we'll end up with, along with an official colour palette (with primary, secondary, neutral and accent colours all defined) and font set. From then on everything about the club will be designed using that design toolkit to give us the consistency of brand identity that a properly run business expects.
That brand identity should have already been done when the new crest was designed.
A font family, official palette, etc. Rules for what & where elements of the design should be applied, etc.
Thats (overly simplified) simple brand identity stuff.
Okay, and when you go and hire the President of Business Ops from one of Top 5 NBA franchise markets and he says this plan is crap and this badge is a retread, cop out.. what then?
You tell him that this is not the NBA & Aston Villa Football Club is not a franchise...
They asked us for our input & then told us as fans & customers that we do not matter.
It really is as simple as that...
I have said all I can say on this matter.
I will wait to see what happens when they do the next rebranding exercise & what direction they take us....
Okay, well, with all due respect I trust a guy who does it for a living.
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Okay, well, with all due respect I trust a guy who does it for a living.
And thats fair enough.
But he needs to work within our brief.
And that means respecting our history & tradition.
And that starts by not breaking the trust between the club & our fans/customers.
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Okay, well, with all due respect I trust a guy who does it for a living.
And thats fair enough.
But he needs to work within our brief.
And that means respecting our history & tradition.
And that starts by not breaking the trust between the club & our fans/customers.
I trust someone more who identifies and stops a bad decision than one who lets it go wrong.
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Okay, well, with all due respect I trust a guy who does it for a living.
And thats fair enough.
But he needs to work within our brief.
And that means respecting our history & tradition.
And that starts by not breaking the trust between the club & our fans/customers.
Your assuming it was his call. He could of walked in the door on the first day and Wes said, "First order of business, this crest is an abomination. Find us a way out and a way forward."
For all we know, we could keep the crest and do a standalone lion on a kit from here forward.
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Over the years the Villa have done plenty of going back on their word to supporters. It's hardly sacred bond territory to accept that a load of second-rate options were dealt up in the name of 'consultation' last time so we're going to do it better now.
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A standalone lion is too generic and vague.
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Okay, well, with all due respect I trust a guy who does it for a living.
And thats fair enough.
But he needs to work within our brief.
And that means respecting our history & tradition.
And that starts by not breaking the trust between the club & our fans/customers.
I trust someone more who identifies and stops a bad decision than one who lets it go wrong.
They should just be honest about it all.
No need to shoe-horn that transparent 1982 nonsense in, nobody is dim enough to fall for that one.
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You're both missing the point a bit here.
I don't give a fuck what the 76ers icon/badge/crest looks like. My point is that modern design means that those 3 things can (and probably should) be separate things.
So for us we might stick with what we have on the 23/24 kit badge but split it into parts. So a lion on it's own becomes the logo, the lion in a circle with Aston villa above but no outer circle becomes a badge and the full thing with the star, the outer ring and 1874 becomes a crest (or whatever terms you like for each of those). We then have a 'Villa' element is a specfic font that can be used and a possibly a lionhead that can be used, etc.
To stick with the 76ers they have a set of options (that the above was added to afterwards) as follows:
(I edited out the image cos it wasnt showing anything other than a nible stack full of random letters)
Again I'm only using them as the example because it's where Heck has come from and what he's used to.
This is what we'll end up with, along with an official colour palette (with primary, secondary, neutral and accent colours all defined) and font set. From then on everything about the club will be designed using that design toolkit to give us the consistency of brand identity that a properly run business expects.
That brand identity should have already been done when the new crest was designed.
A font family, official palette, etc. Rules for what & where elements of the design should be applied, etc.
Thats (overly simplified) simple brand identity stuff.
Yes it should've been, but I think the events of the last day or 2 suggest that Heck doesn't think it was done well (if at all) and has decided to restart rather than wasting money on something he thinks isn't good enough. Or, to put it another way, the guy hired to be responsible for our brand has taken responsibility for our brand and, with no other information, you've decided he's going to do something that pisses off the fans for some reason.
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It was the best of the final 3 options, which doesn't necessarily make it a good option, just less shit than the other 2.
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Simple, and shit.
You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.
It looks like a bumper sticker for Trump 2024...
Absolute dog shit.
Why bother asking our opinions, if all they are going to do is retroactively make up some media PR guff to tell us that they don't want what we want, but they are going to ask us again in the future what we want?
Just so they can ignore us again & "Becky" from an ad agency agency can tell us we need to change our historic & traditional values, all so they can sell more printed mugs & key-rings?
You're both missing the point a bit here.
No I'm not, I can read. I just don't agree with you on this.
Strange that you went with the bold bit then seeing as you have absolutely no idea what Heck will come up but that somehow his 'mark' will be, unquestionably, worse than the crest Purslow decided on, you can just read, you can see the future!
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I trust someone more who identifies and stops a bad decision than one who lets it go wrong.
A "bad decision" to who?
And its not like they were honest enough to tell us thats why this debacle is happening, but attempts to play us all for fools with PR waffle about 41 year homage to the Euro Cup?
Your assuming it was his call. He could of walked in the door on the first day and Wes said, "First order of business, this crest is an abomination. Find us a way out and a way forward."
For all we know, we could keep the crest and do a standalone lion on a kit from here forward.
Why on earth would Edens tell Purslow to go ahead with it for long enough for it to get on shirts, training gear & some promotional advertising, & then tell Heck on his first day, "sack it all off!"?
We have no idea what they are going to do.
Which is part of why I am very unhappy with this whole shit show...
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(https://scontent-man2-1.xx.fbcdn.net/v/t39.30808-6/355894129_10160306896676839_4823820594788107412_n.jpg?stp=cp6_dst-jpg&_nc_cat=103&ccb=1-7&_nc_sid=5cd70e&_nc_ohc=GckU91mlm-wAX84QBuG&_nc_ht=scontent-man2-1.xx&oh=00_AfBwFJeatKVOS8IwomBUbeQzE8jvvwlMqUjy9M87Of170Q&oe=649B15B4)
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I trust someone more who identifies and stops a bad decision than one who lets it go wrong.
A "bad decision" to who?
And its not like they were honest enough to tell us thats why this debacle is happening, but attempts to play us all for fools with PR waffle about 41 year homage to the Euro Cup?
Your assuming it was his call. He could of walked in the door on the first day and Wes said, "First order of business, this crest is an abomination. Find us a way out and a way forward."
For all we know, we could keep the crest and do a standalone lion on a kit from here forward.
Why on earth would Edens tell Purslow to go ahead with it for long enough for it to get on shirts, training gear & some promotional advertising, & then tell Heck on his first day, "sack it all off!"?
We have no idea what they are going to do.
Which is part of why I am very unhappy with this whole shit show...
To the guy who has been employed to manage our brand.
The last line is the important bit though, you're making the choice to, with no real information, assume everything going forward will be shit and worse than the crest we voted for. That's a massive assumption and is pretty unfair to level at Heck at this point.
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They may have decided a while ago they didn't want it long term but waited until now to do it rather than x months ago and create a distraction to our push for Europe. It could be part of the reason why Purslow was moved on. However, people at the top must have given the okay during the process. And surely they tested it on mock ups of the ground, OS, how it looks on TV, social media and so on during the design process.
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To the guy who has been employed to manage our brand.
The last line is the important bit though, you're making the choice to, with no real information, assume everything going forward will be shit and worse than the crest we voted for. That's a massive assumption and is pretty unfair to level at Heck at this point.
No Paul, Im not. I am assuming nothing regarding any other rebrands we do. Its not like we can even count on them even being the final one. What I am unhappy about is that we have been through this process already & a guy in the door for 5 mins has decided to tell us our views as fans or as customers do not matter.
Yes it should've been, but I think the events of the last day or 2 suggest that Heck doesn't think it was done well (if at all) and has decided to restart rather than wasting money on something he thinks isn't good enough. Or, to put it another way, the guy hired to be responsible for our brand has taken responsibility for our brand and, with no other information, you've decided he's going to do something that pisses off the fans for some reason.
He's already pissed off at least 77% of the thousands who voted for the circular crest...
Over the years the Villa have done plenty of going back on their word to supporters. It's hardly sacred bond territory to accept that a load of second-rate options were dealt up in the name of 'consultation' last time so we're going to do it better now.
Doesn't mean that we have to like it any time that the club goes back on its word...
Repeating myself over & over to a few different people on a few threads is tiring.
I have said my piece. I will wait & see what happens now.
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(https://scontent-man2-1.xx.fbcdn.net/v/t39.30808-6/355894129_10160306896676839_4823820594788107412_n.jpg?stp=cp6_dst-jpg&_nc_cat=103&ccb=1-7&_nc_sid=5cd70e&_nc_ohc=GckU91mlm-wAX84QBuG&_nc_ht=scontent-man2-1.xx&oh=00_AfBwFJeatKVOS8IwomBUbeQzE8jvvwlMqUjy9M87Of170Q&oe=649B15B4)
We haven't had better and now they are tossing it away.
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To the guy who has been employed to manage our brand.
The last line is the important bit though, you're making the choice to, with no real information, assume everything going forward will be shit and worse than the crest we voted for. That's a massive assumption and is pretty unfair to level at Heck at this point.
No Paul, Im not. I am assuming nothing regarding any other rebrands we do. Its not like we can even count on them even being the final one. What I am unhappy about is that we have been through this process already & a guy in the door for 5 mins has decided to tell us our views as fans or as customers do not matter.
Yes it should've been, but I think the events of the last day or 2 suggest that Heck doesn't think it was done well (if at all) and has decided to restart rather than wasting money on something he thinks isn't good enough. Or, to put it another way, the guy hired to be responsible for our brand has taken responsibility for our brand and, with no other information, you've decided he's going to do something that pisses off the fans for some reason.
He's already pissed off at least 77% of the thousands who voted for the circular crest...
Over the years the Villa have done plenty of going back on their word to supporters. It's hardly sacred bond territory to accept that a load of second-rate options were dealt up in the name of 'consultation' last time so we're going to do it better now.
Doesn't mean that we have to like it any time that the club goes back on its word...
No he isn't, at best he's decided that the process that led to the 'current' design was flawed and should be repeated. When he started he had 2 choices;
carry on with the design and, given the cost, stick with it for a few years minimum.
OR
minimise the rollout as much as possible and work to ensure we produce something better for next summer.
No he hasn't pissed off 77% of the people who've voted, he's pissed off some of those 77%, I'm one of them and I'm not pissed off, I suspect there are many more like me.
The club haven't gone back on their word, they've changed their minds, so being overly dramatic.
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To the guy who has been employed to manage our brand.
The last line is the important bit though, you're making the choice to, with no real information, assume everything going forward will be shit and worse than the crest we voted for. That's a massive assumption and is pretty unfair to level at Heck at this point.
No Paul, Im not. I am assuming nothing regarding any other rebrands we do. Its not like we can even count on them even being the final one. What I am unhappy about is that we have been through this process already & a guy in the door for 5 mins has decided to tell us our views as fans or as customers do not matter.
Yes it should've been, but I think the events of the last day or 2 suggest that Heck doesn't think it was done well (if at all) and has decided to restart rather than wasting money on something he thinks isn't good enough. Or, to put it another way, the guy hired to be responsible for our brand has taken responsibility for our brand and, with no other information, you've decided he's going to do something that pisses off the fans for some reason.
He's already pissed off at least 77% of the thousands who voted for the circular crest...
Over the years the Villa have done plenty of going back on their word to supporters. It's hardly sacred bond territory to accept that a load of second-rate options were dealt up in the name of 'consultation' last time so we're going to do it better now.
Doesn't mean that we have to like it any time that the club goes back on its word...
Please stop saying "we" when you mean "I". You keep talking about 77% as though it was some definitive article when it was the percentage who voted for what they were given. There were no other options than the ones offered up. Nobody has been asked what they think about subsequent developments so you can't say that "at least 77%" are pissed off. For all we know the majority of them might be delighted at the prospect of a better option
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Me being one of them.
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(https://scontent-man2-1.xx.fbcdn.net/v/t39.30808-6/355894129_10160306896676839_4823820594788107412_n.jpg?stp=cp6_dst-jpg&_nc_cat=103&ccb=1-7&_nc_sid=5cd70e&_nc_ohc=GckU91mlm-wAX84QBuG&_nc_ht=scontent-man2-1.xx&oh=00_AfBwFJeatKVOS8IwomBUbeQzE8jvvwlMqUjy9M87Of170Q&oe=649B15B4)
That looks lovely. Now get it everywhere instead of that obscene shield
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(https://scontent-man2-1.xx.fbcdn.net/v/t39.30808-6/355894129_10160306896676839_4823820594788107412_n.jpg?stp=cp6_dst-jpg&_nc_cat=103&ccb=1-7&_nc_sid=5cd70e&_nc_ohc=GckU91mlm-wAX84QBuG&_nc_ht=scontent-man2-1.xx&oh=00_AfBwFJeatKVOS8IwomBUbeQzE8jvvwlMqUjy9M87Of170Q&oe=649B15B4)
Schwing.... Schwing
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God I hope we sign someone soon.
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Is there a photoshopper out there who could flip the lion?
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Ah, that feels better....
(https://i.ibb.co/B4M3ggZ/newcrest.jpg) (https://ibb.co/B4M3ggZ)
edit @Drummond : you're too quick for me !
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Ah, that feels better....
(https://i.ibb.co/B4M3ggZ/newcrest.jpg) (https://ibb.co/B4M3ggZ)
Even better
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......and relax.
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Is that not the one people voted for?
Fucking hell, they all look the same to me.
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(https://1000logos.net/wp-content/uploads/2022/05/Aston-Villa-Logo-history.png)
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The more I see all three versions of the shield the more I despise it. How can anyone want to use that crap on anything . It's absolutely ridiculous
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Yeah it's like looking at two completely different sheep!
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The more I see all three versions of the shield the more I despise it. How can anyone want to use that crap on anything . It's absolutely ridiculous
I knew you were blue.
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The more I see all three versions of the shield the more I despise it. How can anyone want to use that crap on anything . It's absolutely ridiculous
I knew you were blue.
I've only ever seen him blue.
In the Style Council sense, obviously.
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(https://1000logos.net/wp-content/uploads/2022/05/Aston-Villa-Logo-history.png)
I've just noticed that the Lion is facing the wrong way! Surprised that nobody has mentioned this before
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Ah, that feels better....
(https://i.ibb.co/B4M3ggZ/newcrest.jpg) (https://ibb.co/B4M3ggZ)
edit @Drummond : you're too quick for me !
This is fine.
Anyone on here have an issue with it?
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Ah, that feels better....
(https://i.ibb.co/B4M3ggZ/newcrest.jpg) (https://ibb.co/B4M3ggZ)
edit @Drummond : you're too quick for me !
This is fine.
Anyone on here have an issue with it?
Im in.
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It’s a cop out in terms of creativity, but perfectly acceptable and popular.
Any new badge that deviates from this will be controversial and cause all sorts of ‘feedback’.
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Yeah it's like looking at two completely different sheep!
(https://i.ibb.co/7zwgkJp/chris.jpg) (https://ibb.co/7zwgkJp)
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Ah, that feels better....
(https://i.ibb.co/B4M3ggZ/newcrest.jpg) (https://ibb.co/B4M3ggZ)
edit @Drummond : you're too quick for me !
This is fine.
Anyone on here have an issue with it?
The lion borrowed Tina Turner’s hair stylist?
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Yeah it's like looking at two completely different sheep!
(https://i.ibb.co/7zwgkJp/chris.jpg) (https://ibb.co/7zwgkJp)
*burp*
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The more I see all three versions of the shield the more I despise it. How can anyone want to use that crap on anything . It's absolutely ridiculous
Don’t you ever get bored of wallowing in negativity?
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It’s a cop out in terms of creativity, but perfectly acceptable and popular.
Any new badge that deviates from this will be controversial and cause all sorts of ‘feedback’.
Agreed and it will be mocked as a Chelsea copy more than the current one but there's nothing actually wrong with it imo.
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Ah, that feels better....
(https://i.ibb.co/B4M3ggZ/newcrest.jpg) (https://ibb.co/B4M3ggZ)
edit @Drummond : you're too quick for me !
Job done. Now you just have to create a poll for supporters about whether they like this version or the one with the lion the wrong way round. I reckon 77% will prefer this one…
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Ah, that feels better....
(https://i.ibb.co/B4M3ggZ/newcrest.jpg) (https://ibb.co/B4M3ggZ)
edit @Drummond : you're too quick for me !
Job done. Now you just have to create a poll for supporters about whether they like this version or the one with the lion the wrong way round. I reckon 77% will prefer this one…
Actually, that is a great idea.
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Pete with The Holy Trinity has a great take and I wholeheartedly agree with almost everything he says here,
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Pete with The Holy Trinity has a great take and I wholeheartedly agree with almost everything he says here,
After the monstrosity he came up with I’d take his views on badges with a pinch of salt tbh
Edit - just watched it and you’re right, he’s spot on
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Ah, that feels better....
(https://i.ibb.co/B4M3ggZ/newcrest.jpg) (https://ibb.co/B4M3ggZ)
edit @Drummond : you're too quick for me !
Perfect
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Pete with The Holy Trinity has a great take and I wholeheartedly agree with almost everything he says here,
After the monstrosity he came up with I’d take his views on badges with a pinch of salt tbh
Lol, he was a guy messing around on MS Paint. He literally said, "I'm not a graphic designer. I don't really want feedback from you saying that I don't like that aspect or i didn't like this. That's not the point of the exercise. The point is, there has to be meaning behind design elements."
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(https://1000logos.net/wp-content/uploads/2022/05/Aston-Villa-Logo-history.png)
I honestly think my favourite of all of them would be the 56 one.
I actually like the idea of going balls out and not putting our name on it all, and even keeping 'Prepared', as we have the man in charge who makes preparation a weapon that any of you fucking pretenders will beaten soundly with.
Polish it up a bit, make the lion more lush and aggressive and we're away.
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After seeing all the previous historical badges, why the fuck would you turn the lion around to face the other way?
Easy marketing cop out to me, awful decision and an awful badge.
Personal favourite is the 70/80’s and the 90’s (looks the same to me) or have the 1956 version but add Aston Villa above it perhaps.
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After seeing all the previous historical badges, why the fuck would you turn the lion around to face the other way?
That's what they said in 1956.
I don't really mind which way he's facing tbh.
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I had the new one inked on my leg months ago- I really am not bothered if its kept or not - it looks good (I think) for my tattoo...
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Tattoo looks great Atomic
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It faced left long before it was on the shirt in the 50s.
It was used on many Villa things including programmes.
Here is one from 1950 as an example.
(https://i.pinimg.com/736x/f0/bf/ba/f0bfbafc93af5d25952f65d10d720938--villa-park-.jpg)
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I had the new one inked on my leg months ago- I really am not bothered if its kept or not - it looks good (I think) for my tattoo...
You'll still have a lion facing the right way no matter what happens.
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There's a number of errors on that graphic of badges.
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I can understand why some are upset and feel it’s embarrassing. I can’t gather the energy to give a shit either way.
‘Elvis was a hero to most, but he didn’t mean shit to me. ‘
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I can understand why some are upset and feel it’s embarrassing. I can’t gather the energy to give a shit either way.
‘Elvis was a hero to most, but he didn’t mean shit to me. ‘
That plus the ‘racist simple and plain, mother fuck him and John Wayne, etc etc hyped and amped most of my heroes don’t appear on no stamps’ bit is one of the most spine tinglingly brilliant moments in music.
How fucking revolutionary hip hop used to be.
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I can understand why some are upset and feel it’s embarrassing. I can’t gather the energy to give a shit either way.
‘Elvis was a hero to most, but he didn’t mean shit to me. ‘
I’m right there with you. Each to their own and I’m not going to tell anyone what to find important or not. But for men in the end, it’s just a badge. Whatever we end up with will have lion in it facing one way or the other. It’s always been about the team for me. My clocks ticking and I’ve been around long enough to see us at the top, the odd splash of success here and there, with hope of something special gloriously dashed. But mostly mundane, turgid struggle and football that should have made me quit many times over. So for me, make us proud on the pitch, and everything else ultimately is a long way off in terms of importance.
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It faced left long before it was on the shirt in the 50s.
It was used on many Villa things including programmes.
Here is one from 1950 as an example.
(https://i.pinimg.com/736x/f0/bf/ba/f0bfbafc93af5d25952f65d10d720938--villa-park-.jpg)
And on the Trinity, from the 1920s.
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One thing that struck me with the design was that the original remit IIRC was a badge to work across multiple platforms (web, print, ...).
I like the new badge design, particularly with star removed and the lion facing left. However, I do wonder if you've got - say - one of those icons on a tab for a web page, how well it translates to that. Suspect not at all.
I'd assume Heck's remit covers branding, and that he'll be looking for something that's simple, easy to recognise, and doesn't necessarily need to contain any letters (think Apple/Nike/..) rather than something that appeals to a few million folk from Birmingham and the surrounding area (who I guess care more about which way the lion faces than your average punter from Seoul or Accra)
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One thing that struck me with the design was that the original remit IIRC was a badge to work across multiple platforms (web, print, ...).
I like the new badge design, particularly with star removed and the lion facing left. However, I do wonder if you've got - say - one of those icons on a tab for a web page, how well it translates to that. Suspect not at all.
I'd assume Heck's remit covers branding, and that he'll be looking for something that's simple, easy to recognise, and doesn't necessarily need to contain any letters (think Apple/Nike/..) rather than something that appeals to a few million folk from Birmingham and the surrounding area (who I guess care more about which way the lion faces than your average punter from Seoul or Accra)
They're called favicons and the 'new' badge does indeed look really shit when scaled down to one of them. Those along with app icons on mobile and a few other uses where something small and simple is needed are why branding now isn't about a single crest that works everywhere but rather about creating a range of options that are all recognisable as part of the brand.
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They're called favicons and the 'new' badge does indeed look really shit when scaled down to one of them. Those along with app icons on mobile and a few other uses where something small and simple is needed are why branding now isn't about a single crest that works everywhere but rather about creating a range of options that are all recognisable as part of the brand.
Liverpool's is quite a good example I think, they've got the main badge, but then the instantly recognisable Liver Bird which they take out of the badge and use on the kits etc.
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They're called favicons and the 'new' badge does indeed look really shit when scaled down to one of them. Those along with app icons on mobile and a few other uses where something small and simple is needed are why branding now isn't about a single crest that works everywhere but rather about creating a range of options that are all recognisable as part of the brand.
Liverpool's is quite a good example I think, they've got the main badge, but then the instantly recognisable Liver Bird which they take out of the badge and use on the kits etc.
Yep, Liverpool and Arsenal in particular have done a great job on their brand mangement. I know it's not interesting or exciting for most people but for me getting this right is very near to the top of the list of things that will show we're acting like a big club.
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After seeing all the previous historical badges, why the fuck would you turn the lion around to face the other way?
That's what they said in 1956.
I don't really mind which way he's facing tbh.
But the 1956 crest had been on the Trinity Road stand since 1923 hadn’t it.
Edit- sorry, seen this point already made multiple times.
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They're called favicons and the 'new' badge does indeed look really shit when scaled down to one of them. Those along with app icons on mobile and a few other uses where something small and simple is needed are why branding now isn't about a single crest that works everywhere but rather about creating a range of options that are all recognisable as part of the brand.
Liverpool's is quite a good example I think, they've got the main badge, but then the instantly recognisable Liver Bird which they take out of the badge and use on the kits etc.
I think it's the perfect example. I really like the way they use it on the kit and I thought something similar with a lion would look fantastic. We also need to do it first, other clubs have a lion and it would be a shame if they beat us to the pinch on this.
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One thing that struck me with the design was that the original remit IIRC was a badge to work across multiple platforms (web, print, ...).
I like the new badge design, particularly with star removed and the lion facing left. However, I do wonder if you've got - say - one of those icons on a tab for a web page, how well it translates to that. Suspect not at all.
I'd assume Heck's remit covers branding, and that he'll be looking for something that's simple, easy to recognise, and doesn't necessarily need to contain any letters (think Apple/Nike/..) rather than something that appeals to a few million folk from Birmingham and the surrounding area (who I guess care more about which way the lion faces than your average punter from Seoul or Accra)
They're called favicons and the 'new' badge does indeed look really shit when scaled down to one of them. Those along with app icons on mobile and a few other uses where something small and simple is needed are why branding now isn't about a single crest that works everywhere but rather about creating a range of options that are all recognisable as part of the brand.
Im wondering if we were talking at cross purposes previously.
Are you talking about the breaking up of the crest elements, so we can use it for things like digital, etc? Along with options with text, with the circle, without the circle, etc?
Because the lion is taken out of the crest as a standalone piece in the video where it explains the design.
Along with other options breaking up the elements to be used as, for another example, on the stadium with lion & text with no circle, which is shown mocked up on the stadium in the video.
https://www.avfc.co.uk/crest-vote/ (https://www.avfc.co.uk/crest-vote/)
3:04 on the vid shows the elements broken up & used separately. 3:08 shows it on the stadium.
Like I said, there are elements that I would change of the design personally. And I hope they fix the things that irritate me.
But when I spoke previously, I was already thinking about the elements being broken up for other uses because I remembered the examples from the video.
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One thing that struck me with the design was that the original remit IIRC was a badge to work across multiple platforms (web, print, ...).
I like the new badge design, particularly with star removed and the lion facing left. However, I do wonder if you've got - say - one of those icons on a tab for a web page, how well it translates to that. Suspect not at all.
I'd assume Heck's remit covers branding, and that he'll be looking for something that's simple, easy to recognise, and doesn't necessarily need to contain any letters (think Apple/Nike/..) rather than something that appeals to a few million folk from Birmingham and the surrounding area (who I guess care more about which way the lion faces than your average punter from Seoul or Accra)
They're called favicons and the 'new' badge does indeed look really shit when scaled down to one of them. Those along with app icons on mobile and a few other uses where something small and simple is needed are why branding now isn't about a single crest that works everywhere but rather about creating a range of options that are all recognisable as part of the brand.
Im wondering if we were talking at cross purposes previously.
Are you talking about the breaking up of the crest elements, so we can use it for things like digital, etc? Along with options with text, with the circle, without the circle, etc?
Because the lion is taken out of the crest as a standalone piece in the video where it explains the design.
Along with other options breaking up the elements to be used as, for another example, on the stadium with lion & text with no circle, which is shown mocked up on the stadium in the video.
https://www.avfc.co.uk/crest-vote/ (https://www.avfc.co.uk/crest-vote/)
3:04 on the vid shows the elements broken up & used separately. 3:08 shows it on the stadium.
Like I said, there are elements that I would change of the design personally. And I hope they fix the things that irritate me.
But when I spoke previously, I was already thinking about the elements being broken up for other uses because I remembered the examples from the video.
That was the point I was making when I was posting about the 76ers, posts you disagreed with! Ever since this conversation started my view has been that Heck doesn't feel like this crest works as part of doing that, which is why we've backed away from it.
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My sons football club Hanworth Villa are going through a club rebrand at the moment.
We were consulted on a single fully worked up option which consisted of a PDF document of about 20 pages with NO text / PR waffle.
Effectively a graphical storey-board which was able to explain where the inspiration had come from to form the new crest and simplified motifs, showing examples of how it would look on generic backdrops such as basic home and away kits (crest on home top / motif on away and shorts), hats, water bottles, bags, signage board, webpages etc
It was great, we had minor comments / questions, but it was the start of unifying the club with the new ‘brand’.
This is what the club should have done, rather than the usual PR spiel, showing two completely different standalone options, without being fully worked through, and avoided divide the fan base into camps
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That was the point I was making when I was posting about the 76ers, posts you disagreed with! Ever since this conversation started my view has been that Heck doesn't feel like this crest works as part of doing that, which is why we've backed away from it.
Yeah, we were talking at cross purposes then.
And I have calmed down a little, lol.
I assumed that everybody knew that we could break up our new crest elements because of what was on the video on the website when it was released.
And I assumed everybody would know that I knew of this.
That is poor communication on my part & for that, I apologise.
Im not sure I see the same concerns Heck has regarding the elements of the design as it is fairly simply already, other than removing the star. Although small stars weren't a problem for the 76'ers logo as they had several. Or maybe the the way the actual lions is designed with the shaded elements. Some of that could be lost when resized. (And switch it back facing the other way as this upsets a lot of fans).
Don't get me wrong, Im still unhappy with how this has played out as communication could have been better, but it is what it is.
I am now hoping that with the new evaluation we can keep large elements of the new/current/temporary design & tweak a few others, like for example, removing the star, switching the lions direction, etc. I wouldn't be adverse to seeing a standalone lion with zero text for the crest as an alternative either.
And again, I understand that the crests elements can be used separately as a cohesive recognisable piece of the brand.
Although, while I do recognise the actual specific logo itself wasn't what you were talking about, I will state that Im not a fan of that newest 76ers logo. And even more so after watching his lecture (which is on Hecks thread) & seeing what they had previously to what it is now.
That is be a bit of a concern to me personally, although the elements of what we have to work with is a far stronger starting point.
I suppose all we can do is wait & see what happens now.
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I suspect if he likes his simple, recognisable branding, we'll probably end up with something like this over the next year or two. And I say that at someone who really likes the round retro badge, and who hoped it would be ours for a while.
(https://i.ibb.co/4j7kzfG/Aston-villa-badge-reworked.jpg) (https://ibb.co/4j7kzfG)
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I suspect if he likes his simple, recognisable branding, we'll probably end up with something like this over the next year or two. And I say that at someone who really likes the round retro badge, and who hoped it would be ours for a while.
(https://i.ibb.co/4j7kzfG/Aston-villa-badge-reworked.jpg) (https://ibb.co/4j7kzfG)
Not blaming you, but that looks absolutely terrible especially with the sponsor's logo in the mix as well.
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I suspect if he likes his simple, recognisable branding, we'll probably end up with something like this over the next year or two. And I say that at someone who really likes the round retro badge, and who hoped it would be ours for a while.
(https://i.ibb.co/4j7kzfG/Aston-villa-badge-reworked.jpg) (https://ibb.co/4j7kzfG)
Not blaming you, but that looks absolutely terrible especially with the sponsor's logo in the mix as well.
Oh of course. I don't LIKE it at all, I just suspect that's the direction we'll be heading now, given Chris Heck's comments about the evolution of the 76ers branding. Ala Liverpool and Spurs. I think the patterned shirt is also a mistake that I hope will be rectified before they change the crest.
I actually really like the round logo we have now, but I think it's an emotional attachment as it reminds me of the team I started supporting as a young kid.
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I suspect if he likes his simple, recognisable branding, we'll probably end up with something like this over the next year or two. And I say that at someone who really likes the round retro badge, and who hoped it would be ours for a while.
(https://i.ibb.co/4j7kzfG/Aston-villa-badge-reworked.jpg) (https://ibb.co/4j7kzfG)
Not blaming you, but that looks absolutely terrible especially with the sponsor's logo in the mix as well.
I think that's exactly what we need....and a design I really like....simple, clear, instantly recognisable. But then, I am an old fart who knows nuffink!
Sponsors' logos will change, regardless!
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I suspect if he likes his simple, recognisable branding, we'll probably end up with something like this over the next year or two. And I say that at someone who really likes the round retro badge, and who hoped it would be ours for a while.
(https://i.ibb.co/4j7kzfG/Aston-villa-badge-reworked.jpg) (https://ibb.co/4j7kzfG)
Not blaming you, but that looks absolutely terrible especially with the sponsor's logo in the mix as well.
I think that's exactly what we need....and a design I really like....simple, clear, instantly recognisable. But then, I am an old fart who knows nuffink!
Sponsors' logos will change, regardless!
I'm with you, and would really like to have just a stand-alone lion.
No idea how anyone who supports the club could see our lion and think it looks "absolutely terrible". :o
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That’s very similar to what we’ve had on the training gear for the past couple of years, a single coloured silhouette.
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No idea how anyone who supports the club could see our lion and think it looks "absolutely terrible". :o
Without anything surrounding it, it's just a rampant lion. A generic symbol for loads of brands.
This might be of interest (https://www.marks-iplaw.jp/rampant-lion/)
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Not blaming you, but that looks absolutely terrible especially with the sponsor's logo in the mix as well.
I think that's exactly what we need....and a design I really like....simple, clear, instantly recognisable. But then, I am an old fart who knows nuffink!
Sponsors' logos will change, regardless!
I'm with you, and would really like to have just a stand-alone lion.
No idea how anyone who supports the club could see our lion and think it looks "absolutely terrible". :o
Very simply, because it doesn't look good at all in the picture above whereas the photos posted of the round badge on the new shirt look great.
However, I understand that not everyone will agree with me and the other 75-80% of Villa fans on here that prefer the round badge, just as I understand that sadly there will always be people that think it's acceptable to leave the house with a mullet and wearing joggers, white socks and crocs.
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sadly there will always be people that think it's acceptable to leave the house with a mullet and wearing joggers, white socks and crocs.
I thought I cut rather a dash.
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'AVFC' on the badge can get in the sea. Not for me, Clive.
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A rehash of some of last year's efforts:
(https://i.ibb.co/b7yHt6Y/Stand-alone.jpg) (https://imgbb.com/)
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(https://i.ibb.co/hR6mnqC/Villa-Kit-2.jpg) (https://imgbb.com/)
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If we go down the US style
(https://pbs.twimg.com/profile_images/1291128795349606402/-rqRu9jY_400x400.jpg)
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(https://ih1.redbubble.net/image.4110847352.3187/ssrco,baseball_cap,product,FFFFFF:97ab1c12de,front,square,600x600-bg,f8f8f8.jpg)
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The Lion looks like he’s got the car window open.
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As an aside, I found this lot. At least their lion is facing the right fucking way!
(https://upload.wikimedia.org/wikipedia/en/7/7f/Toledo_Villa_FC.png)
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If we go down the US style
(https://pbs.twimg.com/profile_images/1291128795349606402/-rqRu9jY_400x400.jpg)
I quite like that.
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If we go down the US style
(https://pbs.twimg.com/profile_images/1291128795349606402/-rqRu9jY_400x400.jpg)
I quite like that.
Yeah, something like that but without so much fuss on the face and a full rampant version as well.
As someone said a rampant lion isn't uniquely ours so I think they'll be looking at ways to create something familiar but different enough to be special. The Premier League have already done a good job of something similar and created an image that is instantly recognisable:
(https://res.cloudinary.com/crunchbase-production/image/upload/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1/v1496809306/ercuoiogvwbsfsacavdt.png)
I think we'll be looking to achieve the same thing and designs like the 2 PWS has shared, whilst not perfect, are going in the right direction towards what I think we'll get. What the premier league one really does though is show that we'll probably need to flip him back to facing the other way again.
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If we go down the US style
(https://pbs.twimg.com/profile_images/1291128795349606402/-rqRu9jY_400x400.jpg)
It's very MLS. It's a no from me.
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That looks like the Olympic Team GB logo in claret and blue.
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As someone said a rampant lion isn't uniquely ours so I think they'll be looking at ways to create something familiar but different enough to be special. The Premier League have already done a good job of something similar and created an image that is instantly recognisable:
(https://res.cloudinary.com/crunchbase-production/image/upload/c_lpad,h_200,w_200,f_auto,q_auto:eco,dpr_1/v1496809306/ercuoiogvwbsfsacavdt.png)
I thought it was from The Lion King. :(
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If we go down the US style
(https://pbs.twimg.com/profile_images/1291128795349606402/-rqRu9jY_400x400.jpg)
This is what I'm anticipating.
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I'd perhaps swap the claret and blue around so the blue is in its rightful peripheral position, but then I'm someone who enjoys the info written on the cards next to paintings in an art gallery more than the pictures themselves. My eyes are there purely to stop me bumping into things.
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If we go down the US style
(https://pbs.twimg.com/profile_images/1291128795349606402/-rqRu9jY_400x400.jpg)
It's very MLS. It's a no from me.
Same.
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Looks like a shit tattoo on someone wearing a Chang Beer vest, at a rubbish full moon party, 'finding themselves' on a Thai island.
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Looks like a shit tattoo on someone wearing a Chang Beer vest, at a rubbish full moon party, 'finding themselves' on a Thai island.
It does have shit tattoo vibes but I think it will be some variation on this, I can feel it in me bones. The fallout would be amusing though.
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If we go down the US style
(https://pbs.twimg.com/profile_images/1291128795349606402/-rqRu9jY_400x400.jpg)
It's very MLS. It's a no from me.
Same.
The problem with a standalone one will be the colour. Wouldn't be able to have any claret on it on the home kit.
Didn't we have a standalone lion on the kit in the early 70's?
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Early 70s
(https://prints.colorsport.co.uk/p/210/malcolm-beard-aston-villa-7558643.jpg.webp)
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No idea how anyone who supports the club could see our lion and think it looks "absolutely terrible". :o
Without anything surrounding it, it's just a rampant lion. A generic symbol for loads of brands.
Exactly. Outside of Villa-fans, no one will look at a lion and say, 'ah, that's Villa alright'. So how that would help grow the brand is beyond me.
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Our football brand simply isn’t strong enough in global markets to have a standalone lion. A symbol loads of clubs have already. The name Aston Villa has to be on the badge. Maybe there is a third kit where you can be bolder. But today of the top English sides, like it or not, outside of the UK, Chelsea own that space with a lion in their badge because of their more recent successes. We have to be a little unique, a nod to our past and with an eye to what we are hoping to achieve in the future as we commit to our brand presence.
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I'd perhaps swap the claret and blue around so the blue is in its rightful peripheral position, but then I'm someone who enjoys the info written on the cards next to paintings in an art gallery more than the pictures themselves. My eyes are there purely to stop me bumping into things.
I'd swap all the colours to white and only have it displayed on a white background.
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I'd perhaps swap the claret and blue around so the blue is in its rightful peripheral position, but then I'm someone who enjoys the info written on the cards next to paintings in an art gallery more than the pictures themselves. My eyes are there purely to stop me bumping into things.
I'd swap all the colours to white and only have it displayed on a white background.
Make it one of those dot prints that you have to stare at for a couple of minutes before the image jumps out
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Looks like a shit tattoo on someone wearing a Chang Beer vest, at a rubbish full moon party, 'finding themselves' on a Thai island.
and how would you know that?
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Looks like a shit tattoo on someone wearing a Chang Beer vest, at a rubbish full moon party, 'finding themselves' on a Thai island.
and how would you know that?
I have a great mental image now of a tattooed, mulleted Axl.
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If we go down the US style
(https://pbs.twimg.com/profile_images/1291128795349606402/-rqRu9jY_400x400.jpg)
I actually think that's pretty good. I would personally prefer a more traditional full lion rampant but if we go down the abstract route that's pretty well executed (facing other way obs)
PaulE talked about taking aspects of a badge. I could see a full lion rampant in this style with the ability to use the head alone as required.
With all of this said, if anything goes to a public vote against an 82 badge, the latter will always win.
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This was from earlier in the thread
(https://i.ibb.co/6F9yLzr/Lions-head-badges.png) (https://ibb.co/6F9yLzr)
And my attempt with an awful off-the-shelf lion
(https://i.ibb.co/f8QwC4d/Aston-Villa-badges-Lion-head-shield-gyellow.png) (https://ibb.co/f8QwC4d)
Also found a do-it-yourself logo maker which gave me this:
(https://i.ibb.co/XW1ZsPL/download.png) (https://ibb.co/XW1ZsPL)
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It's very MLS but peugeots logo could work in Gold on the home shirt.
(https://i.ibb.co/CB0SwdH/Peugeot-Logo-history-scaled.jpg) (https://ibb.co/CB0SwdH)
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(https://i.ibb.co/phj96rF/Screenshot-20230627-175205-Samsung-Internet.jpg) (https://ibb.co/phj96rF)
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I got the new shirt today and when I looked in the mirror I noticed that the lion is the right way round!
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(https://i.ibb.co/phj96rF/Screenshot-20230627-175205-Samsung-Internet.jpg) (https://ibb.co/phj96rF)
He gods that looks like something off the side of a British Railways Steam Train! (One for the grandads there.)
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I got the new shirt today and when I looked in the mirror I noticed that the lion is the right way round!
What did you think of the quality and fit?
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Looks like a shit tattoo on someone wearing a Chang Beer vest, at a rubbish full moon party, 'finding themselves' on a Thai island.
and how would you know that?
I have a great mental image now of a tattooed, mulleted Axl.
:D
Well, just the few, easily hidden tattoos!
As for the mullet, I'm warming to the idea. Particularly as on Monday, a student (who I've now decided to fail for saying something so mean) told me I look like Jack Grealish. Anything would be an upgrade on that.
Has definitely put a dampener on the week.
Oh, and Chicago, I've been amongst them :D
Ingesting as many mushrooms as possible was the only way to tolerate such a situation.
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I guessed that mate.
Some one saying you look like Greasy is a low blow, should be expelled.
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I guessed that mate.
Some one saying you look like Greasy is a low blow, should be expelled.
Ha! I did point out that I don't have greasy hair, to which they replied, 'same face' 😂
A very low blow indeed.
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About the rebrand (from March)
https://www.designweek.co.uk/issues/13-march-17-march-2023/aston-villa-fc-rebrands-dragon-rouge/
'...Aston Villa FC is the first club to rebrand under new FA and Premier League guidelines, which state that fans must be part of the consultation process for any major changes to club crests and colours. King says that consulting fans was crucial: “We used different fan groups at key moments”. '
https://www.thefa.com/news/2022/aug/05/protecting-club-heritage-20220805
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I have a great mental image now of a tattooed, mulleted Axl.
(https://i1.wp.com/www.thesun.co.uk/wp-content/uploads/2021/06/TM-Grealish-1.jpg)
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Would.
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Looks like a shit tattoo on someone wearing a Chang Beer vest, at a rubbish full moon party, 'finding themselves' on a Thai island.
The Thai reference goes a long way, since the blue part looks like an elephant climbing upwards
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Would.
I'd need a few bottles of sake, but yeah, I probably would.
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(https://i.ibb.co/80wvBN6/20230628-173926.jpg) (https://ibb.co/80wvBN6)
I got this today for renewing my membership...
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(https://i.ibb.co/80wvBN6/20230628-173926.jpg) (https://ibb.co/80wvBN6)
I got this today for renewing my membership...
That's decent - is that for Claret membership?
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Yep.
Had a hat before and scarf..
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& all I get as a ST holder..... Heartache!!
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Amazes me how members get this and us morons paying silly money get sod all
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Amazes me how members get this and us morons paying silly money get sod all
Maybe they're trying to get rid of you.
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Amazes me how members get this and us morons paying silly money get sod all
You get fucking tickets for the game.
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And if you're still not happy then fancy a swap?
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(https://i.ibb.co/80wvBN6/20230628-173926.jpg) (https://ibb.co/80wvBN6)
I got this today for renewing my membership...
Crest looks good on this.
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& all I get as a ST holder..... Heartache!!
Well you do get a seat. Claret members only get the option to buy a seat.
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(https://i.ibb.co/80wvBN6/20230628-173926.jpg) (https://ibb.co/80wvBN6)
I got this today for renewing my membership...
Looks decent, nice bottle and the proper badge looks great on the box. Is that a monochrome Villa badge attached to the bottle?
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Pity they’ll make you throw the lid away first time you try and get it into VP really
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It's looks great, shame it's only being use on kits and this (as was already produced) instead Mr heck will come up with some daft idea for a third badge. Absolutely ridiculous. Get rid of that pathetic shield now!
It's a shame those at fan meetings seem overwhelmed and never really ask the questions of the supporters
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It's looks great, shame it's only being use on kits and this (as was already produced) instead Mr heck will come up with some daft idea for a third badge. Absolutely ridiculous. Get rid of that pathetic shield now!
It's a shame those at fan meetings seem overwhelmed and never really ask the questions of the supporters
And what have you ever done except moan anonymously behind your keyboard?
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It's looks great, shame it's only being use on kits and this (as was already produced) instead Mr heck will come up with some daft idea for a third badge. Absolutely ridiculous. Get rid of that pathetic shield now!
It's a shame those at fan meetings seem overwhelmed and never really ask the questions of the supporters
Yes, because those people who attend those meetings, in their own time, aren’t really fans are they? They are just pretend Villans. You’ve never been to one have you? The way they are staged etc makes it very difficult to ask some of the meatier questions, but hey, you’re an expert on all matters.
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That it is
..
(https://i.ibb.co/2ggrXHW/20230629-134955.jpg) (https://ibb.co/2ggrXHW)
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That it is
..
(https://i.ibb.co/2ggrXHW/20230629-134955.jpg) (https://ibb.co/2ggrXHW)
That is nice.
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It's perfectly acceptable, not perfect, but miles better than what we have now.
The new one better be a million times better than this. That's a big ask.
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That it is
..
(https://i.ibb.co/2ggrXHW/20230629-134955.jpg) (https://ibb.co/2ggrXHW)
That looks great.
It shows that it can be reduced in size & used in a different medium too.
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That bottle and badge seem to me to be the first time the club has sent anything worthwhile to claret members. Maybe they ordered a load and now only have a short window to get rid of them!
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Amazes me how members get this and us morons paying silly money get sod all
I’d definitely bring that up at the next meeting if I was you.
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That bottle and badge seem to me to be the first time the club has sent anything worthwhile to claret members. Maybe they ordered a load and now only have a short window to get rid of them!
There will be loads of stuff they have already ordered. Lots of bargains to be had.
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That it is
..
(https://i.ibb.co/2ggrXHW/20230629-134955.jpg) (https://ibb.co/2ggrXHW)
That looks great.
It shows that it can be reduced in size & used in a different medium too.
I like the lion on the badge, for me, it's better than the slightly fussy version on the card behind it.
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Absolutely fantastic badge, looks sharp, you can make it out clearly . Shame the new chap wants to scrap it. Just when I thought we were heading in the right direction.
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Nice bit of merch that...
Made good use of my Season Ticket gift of the Villa Park key ring last season on my shed key. Hopefully something similar with the round badge this season.
On a separate note, what's the general feeling on here about the whole 'Part of the Pride' marketing spiel? Personally, I think it's a bit tacky - Takes a while for people to put the whole 'pride in the club/pride of lions thing' together.
Considering we have a lion on our crest, I don't ever really think of us as lions apart from maybe the 'fight like lions' quote. I associate us more as Villans - Bugger all to do with prides.
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Nice bit of merch that...
Made good use of my Season Ticket gift of the Villa Park key ring last season on my shed key. Hopefully something similar with the round badge this season.
On a separate note, what's the general feeling on here about the whole 'Part of the Pride' marketing spiel? Personally, I think it's a bit tacky - Takes a while for people to put the whole 'pride in the club/pride of lions thing' together.
Considering we have a lion on our crest, I don't ever really think of us as lions apart from maybe the 'fight like lions' quote. I associate us more as Villans - Bugger all to do with prides.
I personally find it tacky. Its pure marketing language. Almost as cringe as that Tiger thing that Hull did a while back. Kids might like it though, & tbf, its probably aimed towards them.
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'Villans' is marketing bollocks. It was rarely, if ever, used until recently.
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I still prefer badge to crest.
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That it is
..
(https://i.ibb.co/2ggrXHW/20230629-134955.jpg) (https://ibb.co/2ggrXHW)
That looks great.
It shows that it can be reduced in size & used in a different medium too.
Yes. very nice badge. I like the fact that it's not painted claret and blue.
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It is a nice button pin of the crest.
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That badge is very nice - the only thing that didn't scale down is the star, which now looks like a dragonfly.
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Nice bit of merch that...
Made good use of my Season Ticket gift of the Villa Park key ring last season on my shed key. Hopefully something similar with the round badge this season.
On a separate note, what's the general feeling on here about the whole 'Part of the Pride' marketing spiel? Personally, I think it's a bit tacky - Takes a while for people to put the whole 'pride in the club/pride of lions thing' together.
Considering we have a lion on our crest, I don't ever really think of us as lions apart from maybe the 'fight like lions' quote. I associate us more as Villans - Bugger all to do with prides.
Many a time you used to hear 'Come on you Lions' ringing out from the Holte. I definitely associate us with the lion.
-
Nice bit of merch that...
Made good use of my Season Ticket gift of the Villa Park key ring last season on my shed key. Hopefully something similar with the round badge this season.
On a separate note, what's the general feeling on here about the whole 'Part of the Pride' marketing spiel? Personally, I think it's a bit tacky - Takes a while for people to put the whole 'pride in the club/pride of lions thing' together.
Considering we have a lion on our crest, I don't ever really think of us as lions apart from maybe the 'fight like lions' quote. I associate us more as Villans - Bugger all to do with prides.
Many a time you used to hear 'Come on you Lions' ringing out from the Holte. I definitely associate us with the lion.
Absolutely, one of my favourite chants.
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Nice bit of merch that...
Made good use of my Season Ticket gift of the Villa Park key ring last season on my shed key. Hopefully something similar with the round badge this season.
On a separate note, what's the general feeling on here about the whole 'Part of the Pride' marketing spiel? Personally, I think it's a bit tacky - Takes a while for people to put the whole 'pride in the club/pride of lions thing' together.
Considering we have a lion on our crest, I don't ever really think of us as lions apart from maybe the 'fight like lions' quote. I associate us more as Villans - Bugger all to do with prides.
Many a time you used to hear 'Come on you Lions' ringing out from the Holte. I definitely associate us with the lion.
"Come on you Lions!" was my dad's favourite call to arms during Villa games and so that's what I've always associated with us.
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I often think we are missing a trick by not using William McGregor more in our branding as, in many ways, he is Villa's unique selling point. I remember a few seasons ago when we had a kit that featured a silhouette of the McGregor statue on its back, thinking it would make a brilliant badge. I wonder if there's any way of coming up with a lion that incorporates McGregor? A bit like how the mountain logo on Toblerone bars incorporates a bear.
(https://i.ibb.co/9vH4kdt/download.png) (https://ibb.co/9vH4kdt)
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Nice bit of merch that...
Made good use of my Season Ticket gift of the Villa Park key ring last season on my shed key. Hopefully something similar with the round badge this season.
On a separate note, what's the general feeling on here about the whole 'Part of the Pride' marketing spiel? Personally, I think it's a bit tacky - Takes a while for people to put the whole 'pride in the club/pride of lions thing' together.
Considering we have a lion on our crest, I don't ever really think of us as lions apart from maybe the 'fight like lions' quote. I associate us more as Villans - Bugger all to do with prides.
Many a time you used to hear 'Come on you Lions' ringing out from the Holte. I definitely associate us with the lion.
"Come on you Lions!" was my dad's favourite call to arms during Villa games and so that's what I've always associated with us.
Exactly, it's got real energy at key moments in the game and I'm sure it transfers to the players.
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Always think of us as Villans and never the Lions. Lions just sounds completely wrong with us!
Didn't like the "Come on you" chants as they were usually London based. Not sure why we did it. Very pleased when that disappeared.
wish we'd go back to the more tuneful "Villa, Villa, Villa" (amazing grace) rather than the raucous version used for a fair while now.
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Always think of us as Villans and never the Lions. Lions just sounds completely wrong with us!
wish we'd go back to the more tuneful "Villa, Villa, Villa" (amazing grace) rather than the raucous version used for a fair while now.
Maybe it's because I remember it from the mid-late 70s but I would always chant 'Come on you Lions" and never refer to us as 'the Villans'.
Agree with you on the ultra slow Villa, Villa, Villa" to the tune of Amazing Grace.
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No I go back that far and my dad a lot further.
Just think its wrong with us! Never liked Lions and think come on you chants belong in London (Irons, Spurs etc)
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The amazing grace chant came out a bit towards the end of last season.
'Come on you Lions' was sung a lot through the 80's too. Can't recall when it stopped tbh.
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Nice bit of merch that...
Made good use of my Season Ticket gift of the Villa Park key ring last season on my shed key. Hopefully something similar with the round badge this season.
On a separate note, what's the general feeling on here about the whole 'Part of the Pride' marketing spiel? Personally, I think it's a bit tacky - Takes a while for people to put the whole 'pride in the club/pride of lions thing' together.
Considering we have a lion on our crest, I don't ever really think of us as lions apart from maybe the 'fight like lions' quote. I associate us more as Villans - Bugger all to do with prides.
Many a time you used to hear 'Come on you Lions' ringing out from the Holte. I definitely associate us with the lion.
"Come on you Lions!" was my dad's favourite call to arms during Villa games and so that's what I've always associated with us.
It was my’n as well. A return to that please.
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The amazing grace chant came out a bit towards the end of last season.
'Come on you Lions' was sung a lot through the 80's too. Can't recall when it stopped tbh.
I'd love to hear that. There's this video of our League Cup runs in the 70s on Youtube (thanks again, CuriousOrange!) where it shows the crowd singing it. From about 2:55ish, but worth watching the whole thing!
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That’s superb! So much more tuneful! Not sure when the boorish version took over!
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Remember the ultra slow amazing Grace when I started going (late 80s, early 90s) but it'd died off by the time I went to uni (early 00s). "You'll never walk alone" was similar - heard it occasionally when I started going, had disappeared by the late 90s.
Love the ultra slow 'villa, villa, villa'. One of my favourite Villa songs.
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If you have the new crest as AV with the A above the V so they make a diamond shape, it also makes a 'gas lamp' shape.
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If you have the new crest as AV with the A above the V so they make a diamond shape, it also makes a 'gas lamp' shape.
But if we are trying for "new audiences' with the crest/brand design, then who the fuck outside of Villa will know anything about the "gas lamp"?
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We need "Aston" and "Villa" in the badge, as well as the lion. I'd be more than happy if that was it.
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We need "Aston" and "Villa" in the badge, as well as the lion. I'd be more than happy if that was it.
Agreed, and in a kind of Germanic font that I’m sure someone will know the name of.
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We need "Aston" and "Villa" in the badge, as well as the lion. I'd be more than happy if that was it.
Agreed, and in a kind of Germanic font that I’m sure someone will know the name of.
We could put it in Gothic style with a lighting bolt in between to represent our high energy approach under Unai. https://logos-world.net/ac-dc-logo/
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Nearly but more swirly bits on the ends of the letters.
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Actually, after re-reading my post above it’s probably for the best that they dont take a blind bit of notice of us.
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'Villans' is marketing bollocks. It was rarely, if ever, used until recently.
After a quick google, the Villa 'Villan' goes back to 1905 though the term is said to go back further to 1879. I still have an early 70s Villa half pint jug with the Villan on the back but from memory the Villan disappeared in the 70s.
As for his recent marketing appearance this is from the OS:
'Villa's merchandising department, after a host of fan requests, have also restored the 'Villa Villan' into the claret and blue consciousness.'
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If you have the new crest as AV with the A above the V so they make a diamond shape, it also makes a 'gas lamp' shape.
But if we are trying for "new audiences' with the crest/brand design, then who the fuck outside of Villa will know anything about the "gas lamp"?
Nobody.
In fact, I would guess the majority of Villa fans wouldn't know about it.
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'Villans' is marketing bollocks. It was rarely, if ever, used until recently.
After a quick google, the Villa 'Villan' goes back to 1905 though the term is said to go back further to 1879. I still have an early 70s Villa half pint jug with the Villan on the back but from memory the Villan disappeared in the 70s.
As for his recent marketing appearance this is from the OS:
'Villa's merchandising department, after a host of fan requests, have also restored the 'Villa Villan' into the claret and blue consciousness.'
The club shop underneath the Trinity Road stairs had Villa Villain badges and stuff.
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I give you Clarrie Blue!
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Norman Edwards used to draw a really good Clarrie in the 'Argus'.
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'Villans' is marketing bollocks. It was rarely, if ever, used until recently.
After a quick google, the Villa 'Villan' goes back to 1905 though the term is said to go back further to 1879. I still have an early 70s Villa half pint jug with the Villan on the back but from memory the Villan disappeared in the 70s.
As for his recent marketing appearance this is from the OS:
'Villa's merchandising department, after a host of fan requests, have also restored the 'Villa Villan' into the claret and blue consciousness.'
Yep. I have all the newspapers from the 57 cup run and we are always referred to as Villans never Lions.
I think Lions was a 70s "modern" tag like "sky blues" at Coventry. There was a Lions Club I think.
But certainly the older supporters i spoke to said we were never the Lions and didn't like the COYL chant - "Are Millwall playing?"
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There’s a Claret and Blue podcast episode out where the commentators each propose a new crest. It’s very light hearted, but all three efforts are unremittingly shit. It does sort of reinforce the point that it’s best to just give the professionals a clear brief and leave them to it.
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Just seen the latest Roma shirt, with just the wolf’s head used as the badge, and it works well.
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I think the closest example would be the current premier league branding. The lion head is the primary icon - but used in loads of different ways, colours, text etc.
But now, even on its own, it is a recognisable icon/badge/logo/crest... Compared to either the new wrong-facing lion or even lerner's MS Paint abomination it is light-years away as an identity.
https://www.nomadstudio.com/work/premier-league-2
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Just seen the latest Roma shirt, with just the wolf’s head used as the badge, and it works well.
There's a historical connection between the city and the wolf, though, so they're lucky to have that to use as it's universally, historically known, and it allows them to 'claim' the city as theirs.
Wouldn't mind a similar approach with the lion, but our problem is going to be that lions get used by way more organisations (than wolves, say) so there's a risk of it getting 'lost'.
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This is awful
https://twitter.com/eurofootcom/status/1677230890802454528?s=46&t=0-BUXD66ovTcofwrbTW4Ag
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This is awful
https://twitter.com/eurofootcom/status/1677230890802454528?s=46&t=0-BUXD66ovTcofwrbTW4Ag
Some subtle fascistic imagery going on there.
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All they need now is to make Paulo Di Canio the club ambassador and they’re all set.
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All they need now is to make Paulo Di Canio the club ambassador and they’re all set.
The fascist but NOT a racist, according to him.
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Junior Claret Member booty arrived this morning....
Notice the badge in different colours and styles on the mini Rubiks cube keyring..
(https://i.ibb.co/BjFP9Pr/20230715-120539.jpg) (https://ibb.co/BjFP9Pr)
(https://i.ibb.co/BjxwdLX/20230715-120521.jpg) (https://ibb.co/BjxwdLX)
(https://i.ibb.co/RgsMvBH/20230715-120502.jpg) (https://ibb.co/RgsMvBH)
(https://i.ibb.co/GMHHGGw/20230715-120459.jpg) (https://ibb.co/GMHHGGw)
(https://i.ibb.co/31cPZWW/20230715-120446.jpg) (https://ibb.co/31cPZWW)
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This is awful
https://twitter.com/eurofootcom/status/1677230890802454528?s=46&t=0-BUXD66ovTcofwrbTW4Ag
Some subtle fascistic imagery going on there.
Ideal for the fashion conscious Wagnerettes.
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Junior Claret Member booty arrived this morning....
Notice the badge in different colours and styles on the mini Rubiks cube keyring..
(https://i.ibb.co/BjFP9Pr/20230715-120539.jpg) (https://ibb.co/BjFP9Pr)
(https://i.ibb.co/BjxwdLX/20230715-120521.jpg) (https://ibb.co/BjxwdLX)
(https://i.ibb.co/RgsMvBH/20230715-120502.jpg) (https://ibb.co/RgsMvBH)
(https://i.ibb.co/GMHHGGw/20230715-120459.jpg) (https://ibb.co/GMHHGGw)
(https://i.ibb.co/31cPZWW/20230715-120446.jpg) (https://ibb.co/31cPZWW)
Top few look OK individually. But still rubbish on the kit.
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(https://i.ibb.co/7Gmgg43/WHUAVBUR.jpg) (https://ibb.co/ZhDHHmQ)
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I like the standalone claret lion on blue
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This is what we want.
Blue or Gold Lion on Claret home shirt and/or Black away shirt
Claret Lion on White or Pale Blue away shirt
With ‘Aston Villa’ underneath
(https://i.ibb.co/RgsMvBH/20230715-120502.jpg) (https://ibb.co/RgsMvBH)
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I like that, Drummond.
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But facing the other way....
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Watching the pre-season bore yesterday it just highlighted how absolutely pathetic this shared badge season is. The round one on the shirts but the old ridiculous shield flashing up on the screen. What a mess
Nothing from Heck either yet, we need answers
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Watching the pre-season bore yesterday it just highlighted how absolutely pathetic this shared badge season is. The round one on the shirts but the old ridiculous shield flashing up on the screen. What a mess
Nothing from Heck either yet, we need answers
Thought that as well. Infuriating.
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Watching the pre-season bore yesterday it just highlighted how absolutely pathetic this shared badge season is. The round one on the shirts but the old ridiculous shield flashing up on the screen. What a mess
Nothing from Heck either yet, we need answers
Honest question - what do we need answers on exactly?
They’ve said what they are going to do. I don’t like it much either but i don’t think there are any questions to be answered?
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Some subtle fascistic imagery going on there.
Ideal for the fashion conscious Wagnerettes.
They prefer to be known as the 'Bella Russians' these days.
-
But facing the other way....
Voilà !
(https://i.ibb.co/1QRsH9p/output-onlinejpgtools-2.jpg) (https://ibb.co/tKYZybN)
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We were given a vote for a badge and supporters cast for their chosen crest. I don't care if there were only two options ,those were the options for THE club crest for ALL fronts as described on official channels. Everything goes quiet, fans get excited about getting rid of the pathetic,weak looking ,designed by a 3 year old 'shield' and then without any consultation the club say here you go we'll stick it on the shirt with a big betting company logo but everywhere else you're getting the shield.
Gambling, Monster Energy Drinks, two badges, jump the queue to get a season ticket if you spend 2 grand on a concourse ticket , £10 return shuttle bus ticket for a 5 minute drive...
Terrible
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If I answer all those questions will you answer one of mine please?
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Go ahead
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Money, money, Purslow's idea was shite, that one is wrong, to make sure it wasn't too busy.
Now, mine:
How can you drive from Up Town to Aston in five minutes on a matchday?
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The 67 bus (using the bus lane) takes 5-10 mins.
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Good luck with that one.
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Voilà !
(https://i.ibb.co/1QRsH9p/output-onlinejpgtools-2.jpg) (https://ibb.co/tKYZybN)
Looks like a pantaloon-wearing pirate...
(https://external-content.duckduckgo.com/iu/?u=https%3A%2F%2Finst-2.cdn.shockers.de%2Fhs_cdn%2Fout%2Fpictures%2Fgenerated%2Fproduct%2F1%2F350_650_100%2Fpiraten-kostuemhose-schwarz-gruen-gestreift-piratenkostuem-piratenverkleidung-pirate-pants-31494.jpg&f=1&nofb=1&ipt=b29b19e8beb918dd33c68c00379dd898bc24393ac030902b50836410dff62d1d&ipo=images)
-
But facing the other way....
Voilà !
(https://i.ibb.co/1QRsH9p/output-onlinejpgtools-2.jpg) (https://ibb.co/tKYZybN)
That was the badge I wanted. But then I'm a middle aged bloke so accept the design isn't really about what I like.
-
But facing the other way....
Voilà !
(https://i.ibb.co/1QRsH9p/output-onlinejpgtools-2.jpg) (https://ibb.co/tKYZybN)
That was the badge I wanted. But then I'm a middle aged bloke so accept the design isn't really about what I like.
Think that with AVFC under it would be fine tbh.
-
But facing the other way....
Voilà !
(https://i.ibb.co/1QRsH9p/output-onlinejpgtools-2.jpg) (https://ibb.co/tKYZybN)
That was the badge I wanted. But then I'm a middle aged bloke so accept the design isn't really about what I like.
It's very good but a little bit too fussy for me, very close to what I was hoping for though, with just Aston Villa underneath, no motto, no dates, no fucking star.
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The challenge is styling it so it can be nobody but us. Look at the Premier League logo, compared to the Villa/Chelsea/Boro/Rangers/Scotland/Millwall.
-
But facing the other way....
Voilà !
(https://i.ibb.co/1QRsH9p/output-onlinejpgtools-2.jpg) (https://ibb.co/tKYZybN)
That was the badge I wanted. But then I'm a middle aged bloke so accept the design isn't really about what I like.
It's very good but a little bit too fussy for me, very close to what I was hoping for though, with just Aston Villa underneath, no motto, no dates, no fucking star.
1874 and the star can go on the collar area on the back of the shirt. I agree that the lion is a bit too fussy and would prefer a design like the one in the badge below:
(https://assets.change.org/photos/6/kt/yc/jZKTYcIwifVkuIA-800x450-noPad.jpg?1528222892)
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Maybe not as he's about to bite a banana, though.
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I'm concerned that several media outlets are still using old badge .
This is poor and needs addressing.
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I'm concerned that several media outlets are still using old badge .
This is poor and needs addressing.
Mate, that's exactly what the club have said is going to happen, ie using the old badge on the club website and in the media etc, while they see what the reaction is to the new badge in the coming year. It's why people are a bit annoyed with it. Heck has clearly come in and decided he doesn't like what Purslow delivered so we've got a year of being in limbo while it's looked at.
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The challenge is styling it so it can be nobody but us. Look at the Premier League logo,
It's very effective, nearly always makes me want to hum the "Circle of Life".
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I'm concerned that several media outlets are still using old badge .
This is poor and needs addressing.
It's absolutely terrible and embarrassing . Typical Villa , they can't do anything right off the field. Thank god for Unai who's saved us on it
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I'm concerned that several media outlets are still using old badge .
This is poor and needs addressing.
It's absolutely terrible and embarrassing . Typical Villa , they can't do anything right off the field. Thank god for Unai who's saved us on it
It's not really is it? We're reviewing what many think isn't a very good choice before spending millions on implementing it. It would be more embarrassing to spend a fortune on a badge launch and then having to change it again in the next few seasons if the commercial Director doesn't believe it's fit for purpose. And the vote is irrelevant when it's constructed to only have one possible outcome.
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We had a VOTE on the CLUB CREST . Two options , I can't stand Brexit but that's what the thickos of this land wanted, not much I can do about it. The same should be applied with the crest it was overwhelmingly chosen by the supporters, the result should stand
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I'm concerned that several media outlets are still using old badge .
This is poor and needs addressing.
It's absolutely terrible and embarrassing . Typical Villa , they can't do anything right off the field. Thank god for Unai who's saved us on it
Absolute fucking nonsense. Have you been to Villa Park? How magnificent it is and how well it’s been kept up however bad our finances had been or performances were. Have you listened, seen or read how others perceive us as a club? How others speak of our history and our place in the game? You don’t have talk some absolute shit. Our badge issue and kit are the most minor of things in the grand scheme of things that will be fixed. Contracts, commitments, and changes in leadership have put that on hold temporarily. But to call us embarrassing and terrible is so very you, and only you. You really do embody the absolute most negative position about us pretty much all time. Rarely are you around when things go well. But the minute something falls short of your lofty expectations you’re on here in a flash. It’s so fucking tiresome that I genuinely wonder why you even bother.
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We had a VOTE on the CLUB CREST . Two options , I can't stand Brexit but that's what the thickos of this land wanted, not much I can do about it. The same should be applied with the crest it was overwhelmingly chosen by the supporters, the result should stand
...and then the person who conducted the vote left the club and replacement decided to take a step back, why are you finding this so difficult to understand?
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We had a VOTE on the CLUB CREST . Two options , I can't stand Brexit but that's what the thickos of this land wanted, not much I can do about it. The same should be applied with the crest it was overwhelmingly chosen by the supporters, the result should stand
Eh? So because Brexit was voted for by thickos in a shit vote, we should stand by the same system? Does that make us all thickos?
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In terms of the ground and bashing etc. If you compare Villa Park to various others of similar history and size, Leeds, Hillsborough, Goodison etc we are miles ahead.
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Well if we're going to change the badge again we might as well change the ☆ to a £ after latest ticket price news
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In terms of the ground and bashing etc. If you compare Villa Park to various others of similar history and size, Leeds, Hillsborough, Goodison etc we are miles ahead.
Haven't been to Hillborough for years, but the other two are right shitholes. Service at half time is a lot better at Leeds, mind.
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You can add old trafford to that list
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In terms of the ground and bashing etc. If you compare Villa Park to various others of similar history and size, Leeds, Hillsborough, Goodison etc we are miles ahead.
Is that just the away sections, though?
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We had a VOTE on the CLUB CREST . Two options , I can't stand Brexit but that's what the thickos of this land wanted, not much I can do about it. The same should be applied with the crest it was overwhelmingly chosen by the supporters, the result should stand
You lost, get over it
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No , I and a majority WON to get the new badge but it was overturned. I'm wonder what the legality of it all is .
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No , I and a majority WON to get the new badge but it was overturned. I'm wonder what the legality of it all is .
Legality? C'mon mate, it was hardly a contractual issue.
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No , I and a majority WON to get the new badge but it was overturned. I'm wonder what the legality of it all is .
Like the Brexit vote it wasn't binding. The Crest will be revamped as has been said. If we have a storming season people will want to stick with it as is. At least till whoever is in charge decides it no longer reflects our brand.
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Look on the bright side. There'll be a load of shit gear in the Pride Rewards bin next season when this badge has been changed.
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No , I and a majority WON to get the new badge but it was overturned. I'm wonder what the legality of it all is .
If you're crying about ticket prices, you wait till you see how much legal costs are! ;D
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No , I and a majority WON to get the new badge but it was overturned. I'm wonder what the legality of it all is .
Legality ...... Christ you don't help yourself do you Freddie ...lol
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I'm concerned that several media outlets are still using old badge .
This is poor and needs addressing.
It's absolutely terrible and embarrassing . Typical Villa , they can't do anything right off the field. Thank god for Unai who's saved us on it
I know, haven’t we got terrible owners. They just keep messing everything up and taking our money without putting anything back.
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In terms of the ground and bashing etc. If you compare Villa Park to various others of similar history and size, Leeds, Hillsborough, Goodison etc we are miles ahead.
Is that just the away sections, though?
Nope. Hillsborough is a dump and the home fans say it, as well as service being abysmal.
Being in each ground, they are tired and past it, restricted views with pillars all over the place, no proper modernisation (though Leeds did get that big new stand a while back).
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Last time I went to Hillsborough Brian Little was our manager and Chris Waddle was playing for them.
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Same. Little as manager that is, don’t know if Waddle was still with them. First day of the season(?). Lost 2-1. Roasting hot and zero shade where we sat. Shit day.
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In terms of the ground and bashing etc. If you compare Villa Park to various others of similar history and size, Leeds, Hillsborough, Goodison etc we are miles ahead.
Is that just the away sections, though?
Nope. Hillsborough is a dump and the home fans say it, as well as service being abysmal.
Being in each ground, they are tired and past it, restricted views with pillars all over the place, no proper modernisation (though Leeds did get that big new stand a while back).
Whereas ours is largely modernised, there's no pillars to speak of and service is still abysmal.
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Last time I went to Hillsborough Brian Little was our manager and Chris Waddle was playing for them.
Last time I went to Hillsborough was a Brian Little game. He was playing.
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In terms of the ground and bashing etc. If you compare Villa Park to various others of similar history and size, Leeds, Hillsborough, Goodison etc we are miles ahead.
Is that just the away sections, though?
Nope. Hillsborough is a dump and the home fans say it, as well as service being abysmal.
Being in each ground, they are tired and past it, restricted views with pillars all over the place, no proper modernisation (though Leeds did get that big new stand a while back).
Whereas ours is largely modernised, there's no pillars to speak of and service is still abysmal.
I absolutely agree about the poor service (and shouldn't have brought that into it). But our ground is way better (unless you're in the back row of the away end and standing up I guess). It looks good from outside too, if a little tired in the North Stand.
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This'll set Wilma off.
(https://content.invisioncic.com/Mvillatalk/monthly_2023_07/FB_IMG_1689801722510.thumb.jpg.7e5b7724c2293cc6498e14deab0ac34f.jpg)
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Has*
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This'll set Wilma off.
Dougie doesn't look pleased either, he prefers the round badge as well.
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Most of them look absolutely fucked.
Fuck them, the first-class-flying wankers. Wake the fuck up.
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Most of them look absolutely fucked.
Fuck them, the first-class-flying wankers. Wake the fuck up.
Even now, David Boon would put them to shame.
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Most of them look absolutely fucked.
Fuck them, the first-class-flying wankers. Wake the fuck up.
That looked like a private charter - the pampered primadonnas.
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It sure has. This is what I'm saying, we're using that shield in that situation. You want the badge or any company logo to stand out and to be able to actually see it. Just looks a complete blurry mess. Pathetic
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I've just looked at the figures and the current club 'shield' got 8% of the vote. It would be like holding the next election , Labour getting 78% of the vote share then letting the liberal democrats run the country. Absolutely ridiculous
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I've just looked at the figures and the current club 'shield' got 8% of the vote. It would be like holding the next election , Labour getting 78% of the vote share then letting the liberal democrats run the country. Absolutely ridiculous
It really wouldn't because running a country and a fucking badge aren't really all that comparable.
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It is a bit shit that you've got the players stood behind a big poster with one badge on, whist wearing training kit with something completely different. I'm sure Heck will prove over time that he knows what he's doing, but that doesn't scream "marketing genius" to me so far.
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It may have already been made up for them by someone in US of A. What does it matter anyway, it's not a big deal.
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It's a very big deal . The badge to me is one of the most important things , it needs to be clear and bold and actually visible. What we have now is a mess
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Dear oh dear, your life must be very sad and shallow if you are upset about a badge on a pre season tour.
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Not only on a pre-season tour is it? It's the club crest used everywhere for the world to see.
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It may have already been made up for them by someone in US of A. What does it matter anyway, it's not a big deal.
Was going to say the same thing. Someone's cocked up, but it's not to say that it's someone from inside the club. Not a big deal anyway, nobody* is going to lose their shit over it.
* Well, one person will...
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It is the name of our club that is known across the footballing world. Crests come and go over time, let’s get this all into perspective.
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The tournament have not made a cock up. It's Villa using two badges. One for the shirts and one for everywhere else. When you're trying to promote yourself to a global market that's a terrible way to go. You want a consistent badge and branding
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(https://media.tenor.com/nlO6GYRU6rEAAAAC/denholm-reynholm-jump-out-of-the-window.gif)
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This'll set Wilma off.
Dougie doesn't look pleased either, he prefers the round badge as well.
I think its because Phil is touching his arse.
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The tournament have not made a cock up. It's Villa using two badges. One for the shirts and one for everywhere else. When you're trying to promote yourself to a global market that's a terrible way to go. You want a consistent badge and branding
You have ignored the point. Aston Villa is the brand, badges come and go.
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The tournament have not made a cock up. It's Villa using two badges. One for the shirts and one for everywhere else. When you're trying to promote yourself to a global market that's a terrible way to go. You want a consistent badge and branding
The middle classes will be able to spot the nuances of the branding situation and see through it. It's only the working class oiks who won't and they can't afford the £7.90 we charge for Fosters these days, so don't worry about it. Tally ho!
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It may have already been made up for them by someone in US of A. What does it matter anyway, it's not a big deal.
Was going to say the same thing. Someone's cocked up, but it's not to say that it's someone from inside the club. Not a big deal anyway, nobody* is going to lose their shit over it.
* Well, one person will...
Its not a "cock up".
Its how Chris Heck wants to present our brand this year while he does his deciding...
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God knows how he coped in Bedrock, where club badges are literally set in stone!
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The tournament have not made a cock up. It's Villa using two badges. One for the shirts and one for everywhere else. When you're trying to promote yourself to a global market that's a terrible way to go. You want a consistent badge and branding
You have ignored the point. Aston Villa is the brand, badges come and go.
I can't think of another globally recognised brand that would have two differing logos on show at the same time.
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Maybe it is a question of grammar and the Lerner MS Paint abomination is to be used for "Aston Villa is..." And the round, lion-facing-the-wrong-way badge is for "Aston Villa are..."
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I think people are assuming the badge will be changed everywhere.
I bet it doesn't change on the Holte mosaic.
I'll pre-empt Wilma's whinge when that turns out to be the case right now.
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The tournament have not made a cock up. It's Villa using two badges. One for the shirts and one for everywhere else. When you're trying to promote yourself to a global market that's a terrible way to go. You want a consistent badge and branding
You have ignored the point. Aston Villa is the brand, badges come and go.
I can't think of another globally recognised brand that would have two differing logos on show at the same time.
Like adidas you mean?
(https://1000logos.net/wp-content/uploads/2016/10/Adidas-Logo-history-500x500.png)
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The tournament have not made a cock up. It's Villa using two badges. One for the shirts and one for everywhere else. When you're trying to promote yourself to a global market that's a terrible way to go. You want a consistent badge and branding
You have ignored the point. Aston Villa is the brand, badges come and go.
I can't think of another globally recognised brand that would have two differing logos on show at the same time.
No. But I think Heck's reasoning is sound. I'd rather spend 5m on a player than on a rebrand that we don't have confidence in. They could have pretty easily changed the digital branding too, but that would have made it harder to drop it next season.
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The tournament have not made a cock up. It's Villa using two badges. One for the shirts and one for everywhere else. When you're trying to promote yourself to a global market that's a terrible way to go. You want a consistent badge and branding
You have ignored the point. Aston Villa is the brand, badges come and go.
I can't think of another globally recognised brand that would have two differing logos on show at the same time.
Adidas
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Liverpool.
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Most MLB teams.
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Glasgow Rangers Part deux have a club crest (lion rampant) and a shirt crest. With that weird hieroglyphics shit or whatever is going on there.
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Many major brands have a primary and sub brand architecture. It’s not that uncommon.
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Many major brands have a primary and sub brand architecture. It’s not that uncommon.
Not the fucked up mess we have created with slightly different lions going in either direction. They have broken every brand management rule in the book.
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It’s for one year. Nobody will remember or give a fuck once it’s fixed. And we won’t care either once the football starts. It’s a summer storm in a teacup.
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It’s for one year. Nobody will remember or give a fuck once it’s fixed. And we won’t care either once the football starts. It’s a summer storm in a teacup.
Yeh, I still don’t like it though.
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It’s for one year. Nobody will remember or give a fuck once it’s fixed. And we won’t care either once the football starts. It’s a summer storm in a teacup.
Yeh, I still don’t like it though.
LOL, I mean that’s fair. Neither do I.
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I doubt anyone is particularly happy but if they didn't want to go ahead with it there were only 3 options:
Go ahead anyway and have another rebrand start almost immediately, which would be expensive and a bit shit.
Cancel it completely, stick with the Lerner badge, bin loads of merchandise with the new and delay the kit to rebadge it, which would be expensive and really shit.
Use the stuff with the new badge that can't be cancelled but stop rolling it out and take the hit on mixed branding for a year, which is cheap and a bit shit.
The 3rd option is clearly the least bad/costly in my opinion.
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There seems to be a lot of googling going on around brands and logos here.
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The tournament have not made a cock up. It's Villa using two badges. One for the shirts and one for everywhere else. When you're trying to promote yourself to a global market that's a terrible way to go. You want a consistent badge and branding
You have ignored the point. Aston Villa is the brand, badges come and go.
I can't think of another globally recognised brand that would have two differing logos on show at the same time.
Every American sports team uses multiple logos throughout any given year.
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I have loads of Boston Red Sox merchandise and there's 3 or 4 different logos used. Even on the current stuff.
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Many major brands have a primary and sub brand architecture. It’s not that uncommon.
Yeah but not two entirely different ones.
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The difference being, there are separate elements of the circle crest that can be used for other areas, as the mock up of the standalone lion on the side of the stadium showed, which as some people have pointed out is part of "primary & sub brand architecture".
What we have are two, completely separate logos, that were designed separately, with little to no visual connection to each other & both are currently live as part of our brand experience to the world.
And if it matters so little, why bother having another review at all?
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I have loads of Boston Red Sox merchandise and there's 3 or 4 different logos used. Even on the current stuff.
You have the 'B' and the socks, but you don't have two different versions of the B or the socks back to front on something next to something else with them on the right way round.
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I have loads of Boston Red Sox merchandise and there's 3 or 4 different logos used. Even on the current stuff.
You have the 'B' and the socks, but you don't have two different versions of the B or the socks back to front on something next to something else with them on the right way round.
There's also, ironically, the round badge. I'm not defending what we've done, especially considering i've been one of the most critical about the lion facing the sodding wrong way, just pointing out that we're not the first team or business to have different logos at the same time.
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I have loads of Boston Red Sox merchandise and there's 3 or 4 different logos used. Even on the current stuff.
You have the 'B' and the socks, but you don't have two different versions of the B or the socks back to front on something next to something else with them on the right way round.
There's also, ironically, the round badge. I'm not defending what we've done, especially considering i've been one of the most critical about the lion facing the sodding wrong way, just pointing out that we're not the first team or business to have different logos at the same time.
Baseball's very different to football in that they have uniform and cap logos though. All we've done is cock up a redesign and then fudged the solution badly for at least a year.
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Nobody outside of Villa fans are going to care other than some of us who are making a bigger deal of this than it actually is. It’s messy, untidy and not ideal. But when the football starts this will be entirely irrelevant. How many of us pay close attention to the logos of any other clubs? Other clubs have gone through changes in kits/colours/badges etc. I am sure all of this will be resolved next year which in terms of our “brand” and its future positioning will important with the 150th year celebrations and our, hopefully, higher football profile in the game because of what we do on the pitch this season.
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I have loads of Boston Red Sox merchandise and there's 3 or 4 different logos used. Even on the current stuff.
You have the 'B' and the socks, but you don't have two different versions of the B or the socks back to front on something next to something else with them on the right way round.
There's also, ironically, the round badge. I'm not defending what we've done, especially considering i've been one of the most critical about the lion facing the sodding wrong way, just pointing out that we're not the first team or business to have different logos at the same time.
Baseball's very different to football in that they have uniform and cap logos though. All we've done is cock up a redesign and then fudged the solution badly for at least a year.
What would you have done instead? (making the assumption that the round badge won't be used next season)
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It's either 'Boston' or 'Red Sox' on the jerseys, depending on if it's home or away. You could argue that makes it 5 different logos. Again though, i'm not defending our badge scenario, i'm just saying we're not the first team with different logos.
I just don't get worked up about it now as the person responsible is no longer at the club and i'd rather have a year of 2 badges and hope that we then end up with a better badge than now be stuck for years with the lion facing the wrong sodding way.
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I have loads of Boston Red Sox merchandise and there's 3 or 4 different logos used. Even on the current stuff.
You have the 'B' and the socks, but you don't have two different versions of the B or the socks back to front on something next to something else with them on the right way round.
There's also, ironically, the round badge. I'm not defending what we've done, especially considering i've been one of the most critical about the lion facing the sodding wrong way, just pointing out that we're not the first team or business to have different logos at the same time.
Baseball's very different to football in that they have uniform and cap logos though. All we've done is cock up a redesign and then fudged the solution badly for at least a year.
What would you have done instead? (making the assumption that the round badge won't be used next season)
It’s surely obvious that by the time Heck was in it was too later to change the new crest on the kits.
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I have loads of Boston Red Sox merchandise and there's 3 or 4 different logos used. Even on the current stuff.
You have the 'B' and the socks, but you don't have two different versions of the B or the socks back to front on something next to something else with them on the right way round.
There's also, ironically, the round badge. I'm not defending what we've done, especially considering i've been one of the most critical about the lion facing the sodding wrong way, just pointing out that we're not the first team or business to have different logos at the same time.
Baseball's very different to football in that they have uniform and cap logos though. All we've done is cock up a redesign and then fudged the solution badly for at least a year.
What would you have done instead? (making the assumption that the round badge won't be used next season)
It’s surely obvious that by the time Heck was in it was too later to change the new crest on the kits.
Exactly, but just in case my comment was the problem by next season there I mean 24/25 so to rephrase...
Given we're going to have new branding for 24/25 what could've been done better this summer than how we've handled it?
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People saying this isn't a problem are being ridiculous. One lion facing one way then on the shirts another , it's also crap for people wanting to buy merch.
It's two complete different badges as other people who want a sense of pride and substance in our football club have pointed out. It's embarrassing crap
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People saying this isn't a problem are being ridiculous. One lion facing one way then on the shirts another , it's also crap for people wanting to buy merch.
It's two complete different badges as other people who want a sense of pride and substance in our football club have pointed out. It's embarrassing crap
Who is saying it isn't a problem though? What people are saying is that it's nothing like as big a deal as you're determined to make it.
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You find everything about Villa embarrassing. So your opinion is always entirely biased. Most don’t really care.
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You may be right about it not being great, but better to scrap something if it’s not great than put it all over new stands, offices, merchandise for years to come if a better option for the good of the club is available in the near future.
I wouldn’t lose sleep or catastrophise about it.
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The easiest option is to just not engage with him. You'll be happier and it makes his posts irrlevant if no one responds.
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I doubt anyone is particularly happy but if they didn't want to go ahead with it there were only 3 options:
Go ahead anyway and have another rebrand start almost immediately, which would be expensive and a bit shit.
Cancel it completely, stick with the Lerner badge, bin loads of merchandise with the new and delay the kit to rebadge it, which would be expensive and really shit.
Use the stuff with the new badge that can't be cancelled but stop rolling it out and take the hit on mixed branding for a year, which is cheap and a bit shit.
The 3rd option is clearly the least bad/costly in my opinion.
Or get it right first time.
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It getting it “right” is massively subjective. It has to align with the objectives of the club and the fans. “Right” will always be a matter of opinion. And I am glad we didn’t commit to something we would have had to stick with for a long time. The new round badge wasn’t universally approved, lacked supporter alignment and the club changed leadership. Stopping it now was absolutely the right thing to do.
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It getting it “right” is massively subjective. It has to align with the objectives of the club and the fans. “Right” will always be a matter of opinion. And I am glad we didn’t commit to something we would have had to stick with for a long time. The new round badge wasn’t universally approved, lacked supporter alignment and the club changed leadership. Stopping it now was absolutely the right thing to do.
I don’t think it is subjective, I think when it comes down to preference about things like kit and badges it’s pretty obvious for the majority.
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It getting it “right” is massively subjective. It has to align with the objectives of the club and the fans. “Right” will always be a matter of opinion. And I am glad we didn’t commit to something we would have had to stick with for a long time. The new round badge wasn’t universally approved, lacked supporter alignment and the club changed leadership. Stopping it now was absolutely the right thing to do.
No new badge is ever going to be universally approved. I think there's almpost universal agreement that the current Lerner-designed one is absolute shite though.
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It getting it “right” is massively subjective. It has to align with the objectives of the club and the fans. “Right” will always be a matter of opinion. And I am glad we didn’t commit to something we would have had to stick with for a long time. The new round badge wasn’t universally approved, lacked supporter alignment and the club changed leadership. Stopping it now was absolutely the right thing to do.
No new badge is ever going to be universally approved. I think there's almpost universal agreement that the current Lerner-designed one is absolute shite though.
I honestly can't remember speaking to anyone who likes it, which is quite impressive, really.
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In a few years time those shirts will be collectors items, sought by fans all over the world. Treasure the difference.
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It getting it “right” is massively subjective. It has to align with the objectives of the club and the fans. “Right” will always be a matter of opinion. And I am glad we didn’t commit to something we would have had to stick with for a long time. The new round badge wasn’t universally approved, lacked supporter alignment and the club changed leadership. Stopping it now was absolutely the right thing to do.
I don’t think it is subjective, I think when it comes down to preference about things like kit and badges it’s pretty obvious for the majority.
Majority means it’s subjective as it means there will be a minority that won’t like it for whatever reason. For example I don’t give a fuck star or no star. That’s not the same for everyone.
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It getting it “right” is massively subjective. It has to align with the objectives of the club and the fans. “Right” will always be a matter of opinion. And I am glad we didn’t commit to something we would have had to stick with for a long time. The new round badge wasn’t universally approved, lacked supporter alignment and the club changed leadership. Stopping it now was absolutely the right thing to do.
No new badge is ever going to be universally approved. I think there's almpost universal agreement that the current Lerner-designed one is absolute shite though.
Yeh it’s bollocks. It would have been much better to have the same badge as the mosaic on the Holte but with Aston Villa underneath. But he got a 6 year old to draw it instead. And remember the first iteration was a shit, pathetic, clawless submissive lion, not the one we eventually moved to.
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It getting it “right” is massively subjective. It has to align with the objectives of the club and the fans. “Right” will always be a matter of opinion. And I am glad we didn’t commit to something we would have had to stick with for a long time. The new round badge wasn’t universally approved, lacked supporter alignment and the club changed leadership. Stopping it now was absolutely the right thing to do.
How did the new round badge lack supporter alignment out of interest?
They did a vote, it won. I don’t recall anyone really at the time raising that on here.
When we change it again at the end of the season there won’t be any supporter involvement.
I understand Heck doesn’t like it and it’s up to him but this just sounds like retrospectively changing the facts to fit what the club have done.
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It getting it “right” is massively subjective. It has to align with the objectives of the club and the fans. “Right” will always be a matter of opinion. And I am glad we didn’t commit to something we would have had to stick with for a long time. The new round badge wasn’t universally approved, lacked supporter alignment and the club changed leadership. Stopping it now was absolutely the right thing to do.
How did the new round badge lack supporter alignment out of interest?
They did a vote, it won. I don’t recall anyone really at the time raising that on here.
When we change it again at the end of the season there won’t be any supporter involvement.
I understand Heck doesn’t like it and it’s up to him but this just sounds like retrospectively changing the facts to fit what the club have done.
Hasn’t it been reported that the final badge options were essentially given to us with limited supporter interaction. Yes there was an online option but what was already decided versus a vote to make it feel like we had a say?
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Reported? That sounds like nonsense to find an excuse to do what they’ve done.
Don’t get me wrong, I don’t give a shit if they have changed their minds but it’s funny how people have now decided the vote was a sham and the badge that was chosen is rubbish.
Serious question - you reckon there will be more or less supporter interaction when we unveil our new new badge?
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Reported? That sounds like nonsense to find an excuse to do what they’ve done.
Don’t get me wrong, I don’t give a shit if they have changed their minds but it’s funny how people have now decided the vote was a sham and the badge that was chosen is rubbish.
Serious question - you reckon there will be more or less supporter interaction when we unveil our new new badge?
I was there from the start and the vote was every much a sham as the one that gave us the Lerner badge 1.0.
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Reported? That sounds like nonsense to find an excuse to do what they’ve done.
Don’t get me wrong, I don’t give a shit if they have changed their minds but it’s funny how people have now decided the vote was a sham and the badge that was chosen is rubbish.
Serious question - you reckon there will be more or less supporter interaction when we unveil our new new badge?
Ask the people who attended the supporter meeting. I’m sure Woodhall has said that. We got two badges through “consultation” both with a star. Which suggests the star was unanimous. Was it?
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It getting it “right” is massively subjective. It has to align with the objectives of the club and the fans. “Right” will always be a matter of opinion. And I am glad we didn’t commit to something we would have had to stick with for a long time. The new round badge wasn’t universally approved, lacked supporter alignment and the club changed leadership. Stopping it now was absolutely the right thing to do.
I don’t think it is subjective, I think when it comes down to preference about things like kit and badges it’s pretty obvious for the majority.
Majority means it’s subjective as it means there will be a minority that won’t like it for whatever reason. For example I don’t give a fuck star or no star. That’s not the same for everyone.
Maybe look up up the words subjective, objective and majority in an English dictionary.
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You are pointing out the lack of supporter alignment as a problem on this so you tell me, end of this season when we see the new badge, do you reckon the fans will have more of a chance to get ‘aligned’ on it compared to the vote we had?
I don’t remember you mentioning any of this at the time of the vote.
Now you’ve decided it’s all wrong - the badge is wrong, the supporters were not aligned, the vote was fixed yada yada.
It looks to me like you’re basically clawing around for some sort of retrospective reason to not use the one that was chosen.
The new commercial director doesn’t like it. That’s fair enough, all this “OMG the badge is shit and the vote was flawed” stuff is absolute nonsense.
I recall pretty much universal positivity for it at the time
This guy certainly liked it.
I really like the new badge and for me the direction of the lion is facing the correct way. To me facing left is looking back. And aside from a couple of notable bright spots in the past 40 years (FORTY), we need to start looking to forward. Onwards. upwards and to the right with Unai.
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It getting it “right” is massively subjective. It has to align with the objectives of the club and the fans. “Right” will always be a matter of opinion. And I am glad we didn’t commit to something we would have had to stick with for a long time. The new round badge wasn’t universally approved, lacked supporter alignment and the club changed leadership. Stopping it now was absolutely the right thing to do.
I don’t think it is subjective, I think when it comes down to preference about things like kit and badges it’s pretty obvious for the majority.
Majority means it’s subjective as it means there will be a minority that won’t like it for whatever reason. For example I don’t give a fuck star or no star. That’s not the same for everyone.
Maybe look up up the words subjective, objective and majority in an English dictionary.
Excuse me? Subjective means it considers opinions which means if there is a majority it is a percentage of opinions that have been considered vs something rooted in fact. It’s not me that me that needs to look it up. The badge, kits are all subjective. It’s not a fact that it’s good or not. It’s always going to be an opinion.
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Reported? That sounds like nonsense to find an excuse to do what they’ve done.
Don’t get me wrong, I don’t give a shit if they have changed their minds but it’s funny how people have now decided the vote was a sham and the badge that was chosen is rubbish.
Serious question - you reckon there will be more or less supporter interaction when we unveil our new new badge?
I was there from the start and the vote was every much a sham as the one that gave us the Lerner badge 1.0.
It’s kind of beside the point.
The electorate for the next new badge is going to consist of one person.
Anyone who thinks there is going to be more “supporter alignment” is going to be sorely disappointed.
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Reported? That sounds like nonsense to find an excuse to do what they’ve done.
Don’t get me wrong, I don’t give a shit if they have changed their minds but it’s funny how people have now decided the vote was a sham and the badge that was chosen is rubbish.
Serious question - you reckon there will be more or less supporter interaction when we unveil our new new badge?
Ask the people who attended the supporter meeting. I’m sure Woodhall has said that. We got two badges through “consultation” both with a star. Which suggests the star was unanimous. Was it?
It's Mr Woodhall to you.
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You are pointing out the lack of supporter alignment as a problem on this so you tell me, end of this season when we see the new badge, do you reckon the fans will have more of a chance to get ‘aligned’ on it compared to the vote we had?
I don’t remember you mentioning any of this at the time of the vote.
Now you’ve decided it’s all wrong - the badge is wrong, the supporters were not aligned, the vote was fixed yada yada.
It looks to me like you’re basically clawing around for some sort of retrospective reason to not use the one that was chosen.
The new commercial director doesn’t like it. That’s fair enough, all this “OMG the badge is shit and the vote was flawed” stuff is absolute nonsense.
I recall pretty much universal positivity for it at the time
This guy certainly liked it.
I really like the new badge and for me the direction of the lion is facing the correct way. To me facing left is looking back. And aside from a couple of notable bright spots in the past 40 years (FORTY), we need to start looking to forward. Onwards. upwards and to the right with Unai.
Where have I ever said the new badge is wrong? I actually don’t mind it at all. I commented on the original Lerner badge being shit. And I have said my overall position on badges as a subject is that I don’t really care that much. That will always be my position. Did you really dig up a badge post of mine from March to prove a point. You bored?
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Reported? That sounds like nonsense to find an excuse to do what they’ve done.
Don’t get me wrong, I don’t give a shit if they have changed their minds but it’s funny how people have now decided the vote was a sham and the badge that was chosen is rubbish.
Serious question - you reckon there will be more or less supporter interaction when we unveil our new new badge?
Ask the people who attended the supporter meeting. I’m sure Woodhall has said that. We got two badges through “consultation” both with a star. Which suggests the star was unanimous. Was it?
It's Mr Woodhall to you.
What? Easy there. You’re not my boss. This is an internet fans forum not the boardroom of a company.
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Reported? That sounds like nonsense to find an excuse to do what they’ve done.
Don’t get me wrong, I don’t give a shit if they have changed their minds but it’s funny how people have now decided the vote was a sham and the badge that was chosen is rubbish.
Serious question - you reckon there will be more or less supporter interaction when we unveil our new new badge?
Ask the people who attended the supporter meeting. I’m sure Woodhall has said that. We got two badges through “consultation” both with a star. Which suggests the star was unanimous. Was it?
It's Mr Woodhall to you.
What? Easy there. You’re not my boss. This is an internet fans forum not the boardroom of a company.
It's not a democracy either.
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They decided to change the badge.
They gave us the chance to vote in an poll, which may or may not have been psephologically sound.
They announced the winner.
The CEO left and a new commercial guy came in and stopped it.
It’s that simple. It’s even understandable.
What I don’t get or understand is a few people determined to find some more palatable, scientific reason for it whilst throwing in that the badge isn’t right all of a sudden as some sort of excuse.
There’s no need for TV to twist in the wind finding excuses. They decide the badge. They changed their mind. We now have a confusing mess but that is really it.
There won’tbe any mass polls next time around.
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You are pointing out the lack of supporter alignment as a problem on this so you tell me, end of this season when we see the new badge, do you reckon the fans will have more of a chance to get ‘aligned’ on it compared to the vote we had?
I don’t remember you mentioning any of this at the time of the vote.
Now you’ve decided it’s all wrong - the badge is wrong, the supporters were not aligned, the vote was fixed yada yada.
It looks to me like you’re basically clawing around for some sort of retrospective reason to not use the one that was chosen.
The new commercial director doesn’t like it. That’s fair enough, all this “OMG the badge is shit and the vote was flawed” stuff is absolute nonsense.
I recall pretty much universal positivity for it at the time
This guy certainly liked it.
I really like the new badge and for me the direction of the lion is facing the correct way. To me facing left is looking back. And aside from a couple of notable bright spots in the past 40 years (FORTY), we need to start looking to forward. Onwards. upwards and to the right with Unai.
Where have I ever said the new badge is wrong? I actually don’t mind it at all. I commented on the original Lerner badge being shit. And I have said my overall position on badges as a subject is that I don’t really care that much. That will always be my position. Did you really dig up a badge post of mine from March to prove a point. You bored?
No I just find your backtracking to be in line with the club easy to dismantle and fundamentally flawed.
It’s allowed to disagree with the club you know. It doesn’t make you less of a supporter.
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Reported? That sounds like nonsense to find an excuse to do what they’ve done.
Don’t get me wrong, I don’t give a shit if they have changed their minds but it’s funny how people have now decided the vote was a sham and the badge that was chosen is rubbish.
Serious question - you reckon there will be more or less supporter interaction when we unveil our new new badge?
Ask the people who attended the supporter meeting. I’m sure Woodhall has said that. We got two badges through “consultation” both with a star. Which suggests the star was unanimous. Was it?
It's Mr Woodhall to you.
What? Easy there. You’re not my boss. This is an internet fans forum not the boardroom of a company.
It's not a democracy either.
What’s that got to do with anything? I’ve voluntarily contributed to the upkeep of this site for years. I’m not calling you Mr Woodhall unless that’s the same for everyone. Kick me off if you’re insulted or feel though you have to.
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You are pointing out the lack of supporter alignment as a problem on this so you tell me, end of this season when we see the new badge, do you reckon the fans will have more of a chance to get ‘aligned’ on it compared to the vote we had?
I don’t remember you mentioning any of this at the time of the vote.
Now you’ve decided it’s all wrong - the badge is wrong, the supporters were not aligned, the vote was fixed yada yada.
It looks to me like you’re basically clawing around for some sort of retrospective reason to not use the one that was chosen.
The new commercial director doesn’t like it. That’s fair enough, all this “OMG the badge is shit and the vote was flawed” stuff is absolute nonsense.
I recall pretty much universal positivity for it at the time
This guy certainly liked it.
I really like the new badge and for me the direction of the lion is facing the correct way. To me facing left is looking back. And aside from a couple of notable bright spots in the past 40 years (FORTY), we need to start looking to forward. Onwards. upwards and to the right with Unai.
Where have I ever said the new badge is wrong? I actually don’t mind it at all. I commented on the original Lerner badge being shit. And I have said my overall position on badges as a subject is that I don’t really care that much. That will always be my position. Did you really dig up a badge post of mine from March to prove a point. You bored?
No I just find your backtracking to be in line with the club easy to dismantle and fundamentally flawed.
It’s allowed to disagree with the club you know. It doesn’t make you less of a supporter.
What am I backtracking on? In fact regards to the badge I have been one of the least critical.
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Reported? That sounds like nonsense to find an excuse to do what they’ve done.
Don’t get me wrong, I don’t give a shit if they have changed their minds but it’s funny how people have now decided the vote was a sham and the badge that was chosen is rubbish.
Serious question - you reckon there will be more or less supporter interaction when we unveil our new new badge?
Ask the people who attended the supporter meeting. I’m sure Woodhall has said that. We got two badges through “consultation” both with a star. Which suggests the star was unanimous. Was it?
It's Mr Woodhall to you.
What? Easy there. You’re not my boss. This is an internet fans forum not the boardroom of a company.
It's not a democracy either.
What’s that got to do with anything? I’ve voluntarily contributed to the upkeep of this site for years. I’m not calling you Mr Woodhall unless that’s the same for everyone. Kick me off if you’re insulted or feel though you have to.
How about taking something in the hilariously light-hearted spirit in which it was intended?
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Fucking hell this badge issue is fucking boring. As I said the other day this is such a nothing else is going on in the summer subject. I’ve said before it’s a badge that I’m glad they stopped when they did to fix it for the future. And nobody outside our supporters even care now or will care in the future.
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Reported? That sounds like nonsense to find an excuse to do what they’ve done.
Don’t get me wrong, I don’t give a shit if they have changed their minds but it’s funny how people have now decided the vote was a sham and the badge that was chosen is rubbish.
Serious question - you reckon there will be more or less supporter interaction when we unveil our new new badge?
Ask the people who attended the supporter meeting. I’m sure Woodhall has said that. We got two badges through “consultation” both with a star. Which suggests the star was unanimous. Was it?
It's Mr Woodhall to you.
What? Easy there. You’re not my boss. This is an internet fans forum not the boardroom of a company.
It's not a democracy either.
What’s that got to do with anything? I’ve voluntarily contributed to the upkeep of this site for years. I’m not calling you Mr Woodhall unless that’s the same for everyone. Kick me off if you’re insulted or feel though you have to.
How about taking something in the hilariously light-hearted spirit in which it was intended?
Hard to always know with you. But seeing as you have indicated that, then I retract what I’ve said.
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Thank you. I rarely show my light side but this was one such occasion. Expect another around 2029.
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Come on guys relax. this should be a fun thread where is the hippo when we need it
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Thank you. I rarely show my light side but this was one such occasion. Expect another around 2029.
Hey no worries Dave. Actually through this it reminded me it was probably time to donate again!!
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At the very least, both of our current crests are better than Kempston Rovers F.C.
So we can be thankful for that at the very least... 😂👍
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Reported? That sounds like nonsense to find an excuse to do what they’ve done.
Don’t get me wrong, I don’t give a shit if they have changed their minds but it’s funny how people have now decided the vote was a sham and the badge that was chosen is rubbish.
Serious question - you reckon there will be more or less supporter interaction when we unveil our new new badge?
I was there from the start and the vote was every much a sham as the one that gave us the Lerner badge 1.0.
It’s kind of beside the point.
The electorate for the next new badge is going to consist of one person.
Anyone who thinks there is going to be more “supporter alignment” is going to be sorely disappointed.
I'm not sure if you mean any more, or increased from last time, but there has to be some according to Premier League rules.
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Thank you. I rarely show my light side but this was one such occasion. Expect another around 2029.
Blimey Dave, that's a bit soon. Can we not have a bit more of a lead-in time please?
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I don't care why they decided to stop rolling out the new badge, there could be plenty of reasons and none of them change anything.
What I don't like is the moaning about 'we had a vote' and the suggestion that how we've gone about things has been a problem. The moment they considered changing plans we had shit options for this season and they will have been well aware of that. They did it anway and from there what we're doing is cheaper and risks less delays than any other option.
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Fucking hell this badge issue is fucking boring. As I said the other day this is such a nothing else is going on in the summer subject. I’ve said before it’s a badge that I’m glad they stopped when they did to fix it for the future. And nobody outside our supporters even care now or will care in the future.
Mate, for a subject you say you've no interest in, you haven't half posted an awful lot, mainly saying you're not interested.
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Fucking hell this badge issue is fucking boring. As I said the other day this is such a nothing else is going on in the summer subject. I’ve said before it’s a badge that I’m glad they stopped when they did to fix it for the future. And nobody outside our supporters even care now or will care in the future.
Mate, for a subject you say you've no interest in, you haven't half posted an awful lot, mainly saying you're not interested.
As I said it’s the summer. And I never said I didn’t have an interest in the subject. Maybe the constant grinding over the decision to stop it when we did and the two badge thing is getting boring. But it’s a subject about Villa. It’s that in the grand scheme of things it’s low on the things that influence how I feel about the club. It’s not a subject that makes me angry or call the club embarrassing.
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It is not cheaper to have to create another design, once one has already been completed.
That whole process is likely to have to start again, along with the fees demanded from a design agency.
Even if its just a change of the lions direction, they will still charge a pretty penny.
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It is not cheaper to have to create another design, once one has already been completed.
That whole process is likely to have to start again, along with the fees demanded from a design agency.
Even if its just a change of the lions direction, they will still charge a pretty penny.
They should come to see me at Swiftprint, I’d knock one up for a decent rate.
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It is not cheaper to have to create another design, once one has already been completed.
That whole process is likely to have to start again, along with the fees demanded from a design agency.
Even if its just a change of the lions direction, they will still charge a pretty penny.
I didn't say it was, I said once you've already decided to start again then what we've done is cheaper than any other alternatives and, importantly doesn't result in delays for kits, etc.
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Sir David Reginald Woodhall MA (Cantab) is correct, a Premier League rules says that clubs have to consult the fans if they’re considering changing anything to do with a club’s ‘heritage’ like the club name, badge or colours etc. Presumably this came in after a variety of wrong ‘uns tried to change Cardiff’s colours from blue to red, and Hull City’s name etc. What I can’t see is that if there’s any punishment for not consulting, or what form the consultation has to take.
As Dave has alluded to, the consultation process is very easily manipulated in any case.
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I didn't say it was, I said once you've already decided to start again then what we've done is cheaper than any other alternatives and, importantly doesn't result in delays for kits, etc.
Have we decided to "start again"?
Restarting the whole process is not cost effective.
Not in a money sense, or in a brand sense.
But you continue to moan about others "moaning" about a situation that is a huge problem branding wise.
If you don't think it is a problem, thats great.
But as a graphic designer, I understand the value of brand visuals for a company...
However, as said before, we wont really know what is happening until they tell us what is happening, so thats me out again...
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Sir David Reginald Woodhall MA (Cantab) is correct, a Premier League rules says that clubs have to consult the fans if they’re considering changing anything to do with a club’s ‘heritage’ like the club name, badge or colours etc. Presumably this came in after a variety of wrong ‘uns tried to change Cardiff’s colours from blue to red, and Hull City’s name etc. What I can’t see is that if there’s any punishment for not consulting, or what form the consultation has to take.
As Dave has alluded to, the consultation process is very easily manipulated in any case.
Our consultation process was nominated for a Premier League consultation award. I kid you not.
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Well, so far the whole thing seems to have been binned off on the say so of Heck after 5 minutes in the job. He’d better come up with something decent next year…
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Well, so far the whole thing seems to have been binned off on the say so of Heck after 5 minutes in the job. He’d better come up with something decent next year…
Yeah, and I doubt 'fan alignment' is going to be increased in that process. It'll be "Chris Heck alignment" plus some half arsed pretending asking us what we think.
This whole thing is really simple.
They asked us what we liked, we said 'we like that'. They then said yeah, you do, let's roll with that. Heck decides he doesn't like it.
All of that up to that point is fine. If it's not going to work commercially for him, I'd rather he killed it off now too.
And this is what I was getting at when i was replying to TV - suggesting there was "no fan alignment" is utter nonsense. We played along, we played our part with that process.
We won't be getting any say next time around, which tbh, I am not even that arsed about.
But the club then made this is bit stupid by pretending it was about honouring (yawn) 1982 (obviously, on that landmark 41st anniversary) and yada yadaing about it. That's bad enough but to hear fans buying into this retrospective rubbish pisses me off.
Just say you don't like it and you're killing it, but don't treat us like morons and act like having two simultaneous COMPLETELY DIFFERENT crests is normal, or something they planned. It isn't.
In short - it's not even them doing it which annoys me, it is the subsequent 'we think you're gullible idiots and you'll swallow this' that irks me.
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I didn't say it was, I said once you've already decided to start again then what we've done is cheaper than any other alternatives and, importantly doesn't result in delays for kits, etc.
Have we decided to "start again"?
Restarting the whole process is not cost effective.
Not in a money sense, or in a brand sense.
But you continue to moan about others "moaning" about a situation that is a huge problem branding wise.
If you don't think it is a problem, thats great.
But as a graphic designer, I understand the value of brand visuals for a company...
However, as said before, we wont really know what is happening until they tell us what is happening, so thats me out again...
Start again, iterate further, expand upon, whatever phrasing you want to use it all comes down to Purslow left, Heck arrived and we stopped the rollout of a new badge halfway through production.
We don't know what his reasoning is, and won't get any more clues until the new branding is presented for consultation (as is required by the league).
Again you skipping around the point I'm making though, given that has happened (whether you like it or not) would you prefer:
We carry on with the rebrand anyway.
We completely abandon the rebrand and delay the kit launch, etc to have everything reverted to the old brand.
We spin some nonsense to justify a different branding on the kit and some limited merchandise that was already produced but stop on everything else.
They're the options we had, nothing else. I'm fed up of people moaning about the 'brand identity' and fan vote because they ignore the reality that the bottom option of those 3 is quite clearly the least bad in the short and long-term.
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It getting it “right” is massively subjective. It has to align with the objectives of the club and the fans. “Right” will always be a matter of opinion. And I am glad we didn’t commit to something we would have had to stick with for a long time. The new round badge wasn’t universally approved, lacked supporter alignment and the club changed leadership. Stopping it now was absolutely the right thing to do.
I don’t think it is subjective, I think when it comes down to preference about things like kit and badges it’s pretty obvious for the majority.
Majority means it’s subjective as it means there will be a minority that won’t like it for whatever reason. For example I don’t give a fuck star or no star. That’s not the same for everyone.
Maybe look up up the words subjective, objective and majority in an English dictionary.
Excuse me? Subjective means it considers opinions which means if there is a majority it is a percentage of opinions that have been considered vs something rooted in fact. It’s not me that me that needs to look it up. The badge, kits are all subjective. It’s not a fact that it’s good or not. It’s always going to be an opinion.
Woosh,
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Not sure if it's been mentioned but Rangers have two crests. The scroll appears on the kit and the roundel is for media.
They both look great though.
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Well, so far the whole thing seems to have been binned off on the say so of Heck after 5 minutes in the job. He’d better come up with something decent next year…
But the club then made this is bit stupid by pretending it was about honouring (yawn) 1982 (obviously, on that landmark 41st anniversary) and yada yadaing about it. That's bad enough but to hear fans buying into this retrospective rubbish pisses me off.
I do wonder if they believe or have been told that though - that the fans want a return to that badge as it is the one we had when we won the league and European Cup? If that is the case, then I could see why they might not like that, as it represents looking back to the past.
Personally, I don't think that is the case and although there might be some nostalgia around the round badge (I've never really linked it specifically with 1982), I just think it is a better design than the ones that have followed it.
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Well, so far the whole thing seems to have been binned off on the say so of Heck after 5 minutes in the job. He’d better come up with something decent next year…
But the club then made this is bit stupid by pretending it was about honouring (yawn) 1982 (obviously, on that landmark 41st anniversary) and yada yadaing about it. That's bad enough but to hear fans buying into this retrospective rubbish pisses me off.
I do wonder if they believe or have been told that though - that the fans want a return to that badge as it is the one we had when we won the league and European Cup? If that is the case, then I could see why they might not like that, as it represents looking back to the past.
Personally, I don't think that is the case and although there might be some nostalgia around the round badge (I've never really linked it specifically with 1982), I just think it is a better design than the ones that have followed it.
Yeah but for one year only?
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Looking through our badges apart from some really early ones and the 80s crest ,the 90s one with the 'prepared' scroll beneath they've all been really bad . The variations of the current one have all been woeful. The star is pathetic and the yellow on sky blue is absolutely ridiculous and should never have been used .
The current one is a nod to the past and forward thinking , I'd not have bothered with the star but I overlooked that. Now it'll just be a one off as HECK decided he didn't like it even though the supporters chose that one and we're all happy about it at the time on here and beyond
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What professional football club has a 'one off' badge for one season. I'm not talking about Liverpool for instance who use the bird and LFC and that looks classy and consistent but this is two crests with a lion backing off from each other. It's amateur crap and belongs at a Sunday league pub team not an historic, elite outfit
Why do we have to have ridiculous "part of the pride" "fight like lions" stuff too? It's embarrassing
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What professional football club has a 'one off' badge for one season. I'm not talking about Liverpool for instance who use the bird and LFC and that looks classy and consistent but this is two crests with a lion backing off from each other. It's amateur crap and belongs at a Sunday league pub team not an historic, elite outfit
Why do we have to have ridiculous "part of the pride" "fight like lions" stuff too? It's embarrassing
Agree on the last part. I think those slogan type things are wank.
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I liked the 'Prepared' effort when it debuted under BFR in 92/93. This might be nostalgia years later, recalling a decent side who played in that kit and the general good vibes of the time.
But from memory it was well received at the time. It may have been helped by the older-style shield around it at that stage. The latter modifications in the Gregory era made it worse.
In contrast, the Lerner badge looked naff at the outset. But improved over time.
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Start again, iterate further, expand upon, whatever phrasing you want to use it all comes down to Purslow left, Heck arrived and we stopped the rollout of a new badge halfway through production.
We don't know what his reasoning is, and won't get any more clues until the new branding is presented for consultation (as is required by the league).
Again you skipping around the point I'm making though, given that has happened (whether you like it or not) would you prefer:
We carry on with the rebrand anyway.
We completely abandon the rebrand and delay the kit launch, etc to have everything reverted to the old brand.
We spin some nonsense to justify a different branding on the kit and some limited merchandise that was already produced but stop on everything else.
They're the options we had, nothing else. I'm fed up of people moaning about the 'brand identity' and fan vote because they ignore the reality that the bottom option of those 3 is quite clearly the least bad in the short and long-term.
I would prefer we carry on with the rebrand but do it in a way that allows us to amend some elements of the design with ease at a later date. Add in a little future proofing... Like being able to take away the star, flip the lion, change the text colour, have the central circle claret & the surround blue, etc, etc.
There were already options available to have a standalone lion as shown by the example in the video where they mocked it up on the side of the stadium, so like Liverpool, Rangers, etc, we could have simplified the design for the American day trippers, but had something more solid for the traditionalists...
But no matter what option is chosen out of your three, there is going to be extra cost & upheaval.
At least by going ahead but with a little future proofing, we don't look like amateurs & we allow ourselves to amend things over time with the least amount of cost & fuss.
Which if Im not mistaken is what he did with the 76ers logo. Although, if the graphic that was shown earlier in the thread is accurate, it took several amends to end up with a visual they had in their past that looks absolutely atrocious...
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Well, so far the whole thing seems to have been binned off on the say so of Heck after 5 minutes in the job. He’d better come up with something decent next year…
But the club then made this is bit stupid by pretending it was about honouring (yawn) 1982 (obviously, on that landmark 41st anniversary) and yada yadaing about it. That's bad enough but to hear fans buying into this retrospective rubbish pisses me off.
I do wonder if they believe or have been told that though - that the fans want a return to that badge as it is the one we had when we won the league and European Cup? If that is the case, then I could see why they might not like that, as it represents looking back to the past.
Personally, I don't think that is the case and although there might be some nostalgia around the round badge (I've never really linked it specifically with 1982), I just think it is a better design than the ones that have followed it.
Yeah but for one year only?
I don't think the initial plan was to have it for one year only to be honest. Someone (most likely Chris Heck) has come in, obviously doesn't like it and has made the decision that it will be for one year only. If that is the case, then there is no point changing the branding on everything else around the stadium and beyind, hence the two designs for now.
Guess it will all change when a new design is created.
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Sir David Reginald Woodhall MA (Cantab) is correct, a Premier League rules says that clubs have to consult the fans if they’re considering changing anything to do with a club’s ‘heritage’ like the club name, badge or colours etc. Presumably this came in after a variety of wrong ‘uns tried to change Cardiff’s colours from blue to red, and Hull City’s name etc. What I can’t see is that if there’s any punishment for not consulting, or what form the consultation has to take.
As Dave has alluded to, the consultation process is very easily manipulated in any case.
Our consultation process was nominated for a Premier League consultation award. I kid you not.
I hope they kept the receipt! Presumably they’ll be forced to ‘consult’ again? It’ll be interesting to see how they spin that. “Well, we consulted you last time, and you chose the new badge, but we don’t like it, so we’re asking you to consult again until you pick something that Heck likes.”
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On the video where they released Diaby transfer, the opening image was the standalone lion facing left. The video also closed with that image and I wonder if that's where the club thinking is heading.
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On the video where they released Diaby transfer, the opening image was the standalone lion facing left. The video also closed with that image and I wonder if that's where the club thinking is heading.
Which would be great.
And allowed for in the new circle crest branding, according to the video they released with the mock up of the standalone lion on the side of the stadium...
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Sir David Reginald Woodhall MA (Cantab) is correct, a Premier League rules says that clubs have to consult the fans if they’re considering changing anything to do with a club’s ‘heritage’ like the club name, badge or colours etc. Presumably this came in after a variety of wrong ‘uns tried to change Cardiff’s colours from blue to red, and Hull City’s name etc. What I can’t see is that if there’s any punishment for not consulting, or what form the consultation has to take.
As Dave has alluded to, the consultation process is very easily manipulated in any case.
Our consultation process was nominated for a Premier League consultation award. I kid you not.
I hope they kept the receipt! Presumably they’ll be forced to ‘consult’ again? It’ll be interesting to see how they spin that. “Well, we consulted you last time, and you chose the new badge, but we don’t like it, so we’re asking you to consult again until you pick something that Heck likes.”
Well, the club is determined to win things, so if we can keep consulting over and over again we will soon stock up on new baubles!
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Sir David Reginald Woodhall MA (Cantab) is correct, a Premier League rules says that clubs have to consult the fans if they’re considering changing anything to do with a club’s ‘heritage’ like the club name, badge or colours etc. Presumably this came in after a variety of wrong ‘uns tried to change Cardiff’s colours from blue to red, and Hull City’s name etc. What I can’t see is that if there’s any punishment for not consulting, or what form the consultation has to take.
As Dave has alluded to, the consultation process is very easily manipulated in any case.
Our consultation process was nominated for a Premier League consultation award. I kid you not.
I hope they kept the receipt! Presumably they’ll be forced to ‘consult’ again? It’ll be interesting to see how they spin that. “Well, we consulted you last time, and you chose the new badge, but we don’t like it, so we’re asking you to consult again until you pick something that Heck likes.”
Do you like this stand alone lion, or this this blue badge with a globe on top of a ball with a ribbon running around it?
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We've got about 900 different lions , facing all over the place in different colours. It's an absolute mess and I feel sorry for those fans who buy merchandise unsure of what to buy
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We've got about 900 different lions , facing all over the place in different colours. It's an absolute mess and I feel sorry for those fans who buy merchandise unsure of what to buy
There are a lot of things that I agree with you on over this issue, albeit maybe not as passionately as you are putting your views across, but a brand should allow for using different colours for one of its assets.
It would all be in the brand guidelines that are written out by the agency & given to the designers who make things like emailers, print pieces, merchandise, etc...
So I have absolutely zero issue with the lion being in several different colours.
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We've got about 900 different lions , facing all over the place in different colours. It's an absolute mess and I feel sorry for those fans who buy merchandise unsure of what to buy
Do you ever get bored of the sound of your own voice?
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I blocked him ages ago but unfortunately, his fake whinging still gets through now and again I'm afraid.
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Won't somebody please instruct the public on which lion merchandise is the correct one to buy?
If we don't act NOW then people will be left to buy whatever Villa merchandise they like most!
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How pathetic some of you are. The badge clearly is a major issue as with any company logo. You're all deluded if you think that is not the case.
Keep your heads in the clouds and mock me like you did regarding our no.2 and now everyone is screaming out that we need a backup stopper.
Respect to those that have stuck to their guns regarding the club crest.
I'll never trust the football club with a survey or vote again. As bad as the Tory party
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How pathetic some of you are. The badge clearly is a major issue as with any company logo. You're all deluded if you think that is not the case.
Keep your heads in the clouds and mock me like you did regarding our no.2 and now everyone is screaming out that we need a backup stopper.
Respect to those that have stuck to their guns regarding the club crest.
I'll never trust the football club with a survey or vote again. As bad as the Tory party
Any more of that and you're off.
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We've got about 900 different lions , facing all over the place in different colours. It's an absolute mess and I feel sorry for those fans who buy merchandise unsure of what to buy
There are a lot of things that I agree with you on over this issue, albeit maybe not as passionately as you are putting your views across, but a brand should allow for using different colours for one of its assets.
It would all be in the brand guidelines that are written out by the agency & given to the designers who make things like emailers, print pieces, merchandise, etc...
So I have absolutely zero issue with the lion being in several different colours.
Exactly. What we need, and what I expect we'll get from Heck is a new badge/crest, with sub-elements like a standalone lion for use on training kit etc. I like the monochrome badge when it's done well.
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I thought the gas lamp option was at least as bad as the Tory party, in fairness.
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Any more of what?
Having an opinion? It's ok for members to target me for valid opinions but I have mine which align with other board members and I get a warning.
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Cracking stuff
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How pathetic some of you are. The badge clearly is a major issue as with any company logo. You're all deluded if you think that is not the case.
Keep your heads in the clouds and mock me like you did regarding our no.2 and now everyone is screaming out that we need a backup stopper.
Respect to those that have stuck to their guns regarding the club crest.
I'll never trust the football club with a survey or vote again. As bad as the Tory party
You’ve got a nerve calling other people pathetic.
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Have called heart, today of all days he must be suffering.
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Any more of what?
Having an opinion?It's ok for members to target me for valid opinions but I have mine which align with other board members and I get a warning.
Probably calling people pathetic for having an opinion?
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How pathetic some of you are. The badge clearly is a major issue as with any company logo. You're all deluded if you think that is not the case.
Keep your heads in the clouds and mock me like you did regarding our no.2 and now everyone is screaming out that we need a backup stopper.
Respect to those that have stuck to their guns regarding the club crest.
I'll never trust the football club with a survey or vote again. As bad as the Tory party
It’s a major issue in your head. Most of us understand it’s an annoyance more than anything. The rest of the football world hasn’t noticed one bit. I watched Aston Villa play last night. Not the badge. And I mostly enjoyed what I saw as did the majority. In the stadium I saw all kinds of kits and all kinds of badges. They all represented Aston Villa. That’s the brand. Not the badge.
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When we played well for quite a bit of that Newcastle game, all that was going through my head was 'why is that lion facing the wrong way?'
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I can’t remember when I made the jump to join the forum as I can’t see it on the mobile version but I can see my first post was in 2012. H&V was my Villa lifeline as an early teenager growing up in Spain with ropey Internet and access to Sky. I had my first letter printed in the mag at 11 in about 2002 before we moved which my German teacher noticed and said I was far too old for my time.
However, I definitely remember around the time of the new badge reading on here (either as a lurker or non-member) the absolute need for a star and a lot of discussion around that unreachable star dirge from a Honda advert being a club anthem. The Lerner badge - I’ve never liked but I’ve just gotten used to it, but I definitely remember people banging on about the star.
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I kept thinking it looked worried, that its mind was elsewhere.
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I can’t remember when I made the jump to join the forum as I can’t see it on the mobile version but I can see my first post was in 2012. H&V was my Villa lifeline as an early teenager growing up in Spain with ropey Internet and access to Sky. I had my first letter printed in the mag at 11 in about 2002 before we moved which my German teacher noticed and said I was far too old for my time.
However, I definitely remember around the time of the new badge reading on here (either as a lurker or non-member) the absolute need for a star and a lot of discussion around that unreachable star dirge from a Honda advert being a club anthem. The Lerner badge - I’ve never liked but I’ve just gotten used to it, but I definitely remember people banging on about the star.
I threw up a little in my mouth reading that second paragraph. That's 'lifetime ban' shit right there.
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I can’t remember when I made the jump to join the forum as I can’t see it on the mobile version but I can see my first post was in 2012.
July 5, 2011.
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I can’t remember when I made the jump to join the forum as I can’t see it on the mobile version but I can see my first post was in 2012.
July 5, 2011.
Ta! Will definitely have just been reading Heroes Discussion before joining then as I remember having a look the day Ashley Young signed in an IT lesson and reading the Krulak thread regularly.
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I can’t remember when I made the jump to join the forum as I can’t see it on the mobile version but I can see my first post was in 2012. H&V was my Villa lifeline as an early teenager growing up in Spain with ropey Internet and access to Sky. I had my first letter printed in the mag at 11 in about 2002 before we moved which my German teacher noticed and said I was far too old for my time.
However, I definitely remember around the time of the new badge reading on here (either as a lurker or non-member) the absolute need for a star and a lot of discussion around that unreachable star dirge from a Honda advert being a club anthem. The Lerner badge - I’ve never liked but I’ve just gotten used to it, but I definitely remember people banging on about the star.
Yes the star had a lot of backers at the time. I reckon most people have just moved on now and realise it's probably a bit fussy / small time. But you do still see a lot of people demanding it on Twitter & FB etc.
I think sometimes a bit of groupthink creeps in to some forums / communities. Here I think it's fair to say most would get rid of the star. But there will be other places prominent posters feel it's the most important thing ever and I suspect the general view in those places will be to keep it. Unfortunately, it's often a case of he who shouts loudest. You just need a few with a strong opinion to turn up to the fan forum type meetings and you end up with stuff like stars, or God forbid, a vote away from a lamp shaped badge.
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Apparently the young people went for the star in a big way. I don't trust young people.
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Apparently the young people went for the star in a big way. I don't trust young people.
But they get carried along by a few influential voices.
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Apparently the young people went for the star in a big way. I don't trust young people.
But they get carried along by a few influential voices.
That's the trouble. I've said many a time that the whole badge saga was an object lesson in asking people what you wanted them to say in the first place.
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The problem with fan consultation is that design by committee never works.
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Apparently the young people went for the star in a big way. I don't trust young people.
But they get carried along by a few influential voices.
That's the trouble. I've said many a time that the whole badge saga was an object lesson in asking people what you wanted them to say in the first place.
I’d generally agree but to be honest I think it’s currently fine. Fine is about as good as I can say.
I’d push back on behalf of the “young people” and say my entire life Villa have had a shield so the whole circle badge is to appease and appeal to an influential older contingent with disposable income (in my opinion.) We’re stuck with the star because it was asked for at the time Lerner fired up his MS Paint by a sizeable contingent who now don’t like it. It’s certainly tired but we’re told to celebrate it by the club when people really want to be kicking off into the future.
Will see what comes out next but I’d rather they had a proper strategy than try and cobble a brand together. Don’t really care about the Lerner badge being used at the same time whilst we sort it - as I said above, I’ve just gotten used to it whilst not having any affection for it.
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Pick any bits you like out of this one.
TWO lions rampant facing opposite ways, their backs leaning against a lamppost, the lamp is a star. One of the lions is holding a shield and the other has a circle in its paw.
We could even work up a song about two lions on the shirt.
Like most people I don’t care overmuch what the badge is.
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Apparently the young people went for the star in a big way. I don't trust young people.
The star isn't a problem if it is designed properly.
And the only real way to make the star look decent is by having it outside of the circle, at the top & in the centre.
Same way Forest do with their two stars...
Having it inside the circle is a case of finding the best space for it. And anywhere inside the circle looks like an afterthought.
So fans wanting a star is fine.
How it was designed is the problem...
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Apparently the young people went for the star in a big way. I don't trust young people.
But they get carried along by a few influential voices.
That's the trouble. I've said many a time that the whole badge saga was an object lesson in asking people what you wanted them to say in the first place.
I’d generally agree but to be honest I think it’s currently fine. Fine is about as good as I can say.
I’d push back on behalf of the “young people” and say my entire life Villa have had a shield so the whole circle badge is to appease and appeal to an influential older contingent with disposable income (in my opinion.) We’re stuck with the star because it was asked for at the time Lerner fired up his MS Paint by a sizeable contingent who now don’t like it. It’s certainly tired but we’re told to celebrate it by the club when people really want to be kicking off into the future.
Will see what comes out next but I’d rather they had a proper strategy than try and cobble a brand together. Don’t really care about the Lerner badge being used at the same time whilst we sort it - as I said above, I’ve just gotten used to it whilst not having any affection for it.
I share this opinion, and I'm in that demographic. I want something new. That's Chelsea's badge now. I give you the words of our recently-departed women's goalkeeper who left for pastures blue.
massive club, historic badge & unbelievable fans!
delighted to have joined the Chelsea family
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Apparently the young people went for the star in a big way. I don't trust young people.
Pretty much confirms it's small time. The youngsters haven't seen any success so want the star to shout to the world that we did actually win something once.
The bottom line is that big clubs just don't do it.
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Apparently the young people went for the star in a big way.
Thanks, I’ve joined a new demographic!
I just liked it, thought it added a bit of, we’ve done it once, here goes again!
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Apparently the young people went for the star in a big way. I don't trust young people.
Pretty much confirms it's small time. The youngsters haven't seen any success so want the star to shout to the world that we did actually win something once.
The bottom line is that big clubs just don't do it.
Behave yourself - it was very popular with a demographic that is now pretending it wasn’t at the time. The star was a big deal in the 2000s and was a must have.
This kind of revisionist “blame the kids” forgets who the “kids” (and they largely weren’t) were opining on this 17 years ago when Randy took over in 2006.
We haven’t seen any success since I was 4 or 5 in terms of silverware. I don’t need a round badge or a star to go on about something that happened before I was born to make me feel better.
😏😎 - I included both as I couldn’t remember which was the sign off.
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Apparently the young people went for the star in a big way. I don't trust young people.
Pretty much confirms it's small time. The youngsters haven't seen any success so want the star to shout to the world that we did actually win something once.
The bottom line is that big clubs just don't do it.
Behave yourself - it was very popular with a demographic that is now pretending it wasn’t at the time. The star was a big deal in the 2000s and was a must have.
This kind of revisionist “blame the kids” forgets who the “kids” (and they largely weren’t) were opining on this 17 years ago when Randy took over in 2006.
We haven’t seen any success since I was 4 or 5 in terms of silverware. I don’t need a round badge or a star to go on about something that happened before I was born to make me feel better.
😏😎 - I included both as I couldn’t remember which was the sign off.
I think it was popular at the time for different reasons to now. Including a star was becoming more popular around then (England started to do it, Man United and Liverpool did it on their European shirts) and I think it was following a trend. The older ones generally want it gone now. The youngsters generally want to keep it and won't hear otherwise.
I'd fall into the younger bracket BTW. Well I might do. Dunno. I can't remember the last trophy win if that helps.
8)
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Apparently the young people went for the star in a big way. I don't trust young people.
Pretty much confirms it's small time. The youngsters haven't seen any success so want the star to shout to the world that we did actually win something once.
The bottom line is that big clubs just don't do it.
Behave yourself - it was very popular with a demographic that is now pretending it wasn’t at the time. The star was a big deal in the 2000s and was a must have.
This kind of revisionist “blame the kids” forgets who the “kids” (and they largely weren’t) were opining on this 17 years ago when Randy took over in 2006.
We haven’t seen any success since I was 4 or 5 in terms of silverware. I don’t need a round badge or a star to go on about something that happened before I was born to make me feel better.
😏😎 - I included both as I couldn’t remember which was the sign off.
I think it was popular at the time for different reasons to now. Including a star was becoming more popular around then (England started to do it, Man United and Liverpool did it on their European shirts) and I think it was following a trend. The older ones generally want it gone now. The youngsters generally want to keep it and won't hear otherwise.
I'd fall into the younger bracket BTW. Well I might do. Dunno. I can't remember the last trophy win if that helps.
8)
All fair and I mostly just wanted an opportunity to use 8)
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Surely in this day and age technology should enable us to have it facing both ways?
(https://i.ibb.co/ngksYzz/dorohedoro-dance.gif)
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Don't think much of the new badge on the ticketing pages of Pravda.
(https://i.ibb.co/K2FtK7c/Screenshot-2023-07-29-at-19-14-21.png) (https://ibb.co/K2FtK7c)
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I'd have been happy with a star above the (correct) round badge back in the Lerner era and now. Even if it was just for Euro games.
But shoehorning it in to the actual badge always looked a bit cack.
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Don't think much of the new badge on the ticketing pages of Pravda.
(https://i.ibb.co/K2FtK7c/Screenshot-2023-07-29-at-19-14-21.png) (https://ibb.co/K2FtK7c)
Stickman is facing the wrong way. Shite.
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I'd have been happy with a star above the (correct) round badge back in the Lerner era and now. Even if it was just for Euro games.
But shoehorning it in to the actual badge always looked a bit cack.
No issue with it for European games just shouldn't be used in domestic ones nor inside the badge.
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I'd have been happy with a star above the (correct) round badge back in the Lerner era and now. Even if it was just for Euro games.
But shoehorning it in to the actual badge always looked a bit cack.
No issue with it for European games just shouldn't be used in domestic ones nor inside the badge.
Pretty much where I sit, as well. Have it above the badge on the kit where appropriate, otherwise forget it.
Over the years, I've thought we could take the same route as Celtic, as a club who should rightly be proud of having won it once, but who are unlikely to add another (until we appointed Unai, of course).
Stick a little gold or silver badge directly above the crest on the kit, but don't include it in the branding.
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We should have a different badge for each competition. One star in Europe. 7 in the league, 7 in the Cup, etc..... 😉
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I'm not actually sure what our present badge is, the new one is on the shirts although the old Lerner one is still throughout the match programme yesterday, on the scoreboards and on Sky/MOTD.
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I'm not actually sure what our present badge is, the new one is on the shirts although the old Lerner one is still throughout the match programme yesterday, on the scoreboards and on Sky/MOTD.
Yes, the club have stated that is their intention. The new badge is on trial for a season on the kit only. They're clearly planning to backtrack on it.
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Hibs are using the new confused lion badge on their website ticket page etc which strangely makes our own ticket page look a bit behind the times. Probably why we’re refusing to have any more tickets off them!
Seeing it in use like that and on the Villa kits it looks much better than the old one we’re hanging onto, and I have to say my eyes and brain are now more comfortable with the lion running away.
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I think that the boards that Emery sits in front of in his pressers, as well as the large stand alone lion flags that the ballboys/girls waved yesterday give a strong indication that we'll be going down that route next season.
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I think that the boards that Emery sits in front of in his pressers, as well as the large stand alone lion flags that the ballboys/girls waved yesterday give a strong indication that we'll be going down that route next season.
Which probably would have been the right answer, but some idiot chucked a lamp into the pot. But I still think the round badge would have won any vote.
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I'm not actually sure what our present badge is, the new one is on the shirts although the old Lerner one is still throughout the match programme yesterday, on the scoreboards and on Sky/MOTD.
Yes, the club have stated that is their intention. The new badge is on trial for a season on the kit only. They're clearly planning to backtrack on it.
The new one looks so much better digitally as well. I'm still disappointed.
Sad!
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I'm not actually sure what our present badge is, the new one is on the shirts although the old Lerner one is still throughout the match programme yesterday, on the scoreboards and on Sky/MOTD.
That annoyed me as well, still looks as sh!t as ever.
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For what it’s worth, on Sunday little AV who turned 4 this summer took one look at her 2yo sister’s claret and blue monkey we bought at half time with the old crest on and said “but I wanted the round badge”.
She had genuinely exercised her vote as a ST holder, this is her 3rd season and had understood she’d help decide it. #2 very happy with the monkey however.
Tempted to share a still from the full time video celebration with said soft toy and the superstar support that day Paddy ‘sexual’ Ealing and ask who is the cheekiest monkey, but maybe not.
(*Toy Bella had long been promised since #1 had a Hercules at one of her first matches)
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On the subject of Hercules and Bella. Where were the mascots last Sunday? I only noticed they weren't there when Elmo had to go in goal for the half time penalty competition.
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On the subject of Hercules and Bella. Where were the mascots last Sunday? I only noticed they weren't there when Elmo had to go in goal for the half time penalty competition.
That's a good point, didn't see them in the fun zone, Bella is usually there for some photos, we were late there last time I brought them both for Spurs 2nd last home of last season.
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On the subject of Hercules and Bella. Where were the mascots last Sunday? I only noticed they weren't there when Elmo had to go in goal for the half time penalty competition.
Maybe we sold them to Millwall with a buy back clause.
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On the subject of Hercules and Bella. Where were the mascots last Sunday? I only noticed they weren't there when Elmo had to go in goal for the half time penalty competition.
Maybe we sold them to Millwall with a buy back clause.
Did chuckle.
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Edit
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I love the way Bella warms up with the team, shakes players' hands and stuff. Always makes me laugh
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Another one to add to the collection?
(https://i.ibb.co/VwXQrCc/FB-IMG-1693635153346.jpg) (https://ibb.co/VwXQrCc)
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The stand alone lion is the obvious way to go. After
(https://i.ibb.co/LrWN6G3/20230902-104508.jpg) (https://ibb.co/LrWN6G3)
visiting the shop on Thursday for the first time. The new?? Crest looks great on the merchandise. Just a shame they can't be consistent with the mono badge...looks so much better on the goalkeeper shirt, compared to the training gear. I hope they keep the round crest, and like Arsenal/pool just use the lion as an alternative.
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Is the correct answer. I love the new crest (would like it better with the lion facing left) and think it a real shame they are chickening out.
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Is the correct answer. I love the new crest (would like it better with the lion facing left) and think it a real shame they are chickening out.
Me too. The new crest is just so much better. I don't think it looks as good on the home kit though. Which is why we should just use the lion. Hopefully with no star because it looks silly having the lion then adding a feature.
The new crest looks so good in media. Heck better have something good planned!!!
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That star has to go.
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That star has to go.
From the crest or the lion?
I agree but even more so with the latter.
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Both. But certainly from the stand alone.
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That star has to go.
Yep. It will always look silly where it is, it will always look like a toy being played with being so close to the paw.
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I really like the version on the blazer, replace 1874 with Aston Villa and I'd be very happy with that on the shirts.
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I really like the version on the blazer, replace 1874 with Aston Villa and I'd be very happy with that on the shirts.
Next season I want that lion, with just 150 underneath it. Simple and classy.
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I really like the version on the blazer, replace 1874 with Aston Villa and I'd be very happy with that on the shirts.
That was my vote right from the start of the process. No star though.
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I had a play around with the crest to edit a few of the things that have bothered me since it was released.
(Ignore the colours & the roughness of some of the edges. I had to use a shitty free piece of software & my fingers. Plus, I am colourblind, so without eye dropper or the colour codes, I am fumbling in the dark. But the overall feel is here...)
Thoughts?
Crest
https://ibb.co/KjM4pn2
On the shirt
https://ibb.co/yBwKGsT
(I cant get the images to show up on the site, so linked to them instead...)
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The badge on the Scotland shirt tonight looks really good and would be good for us.
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This (or the current Dutch effort) is closer to what I'd have hoped for.
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Anybody still trying to claim its historic or acceptable to change the way the rampant lion faces should have a look at the Scotland shirt tonight and think about why we have the lion on our crest!
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(https://images.bonanzastatic.com/afu/images/4d07/5a15/5854_12700755166/bandicam_2023-04-17_20-53-38-543.jpg)Think it looks really good to be honest and like the way it's done.
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I do wonder about the one picture there is of our old shirt with the lion facing the wrong way whether the photo had been reversed when it was developed. I can't imagine the Scottish element of the club would get it so wrong??
Last night's scotland shirt was clearly much better than the team.
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I liked the Scotland shirt too. A retro classic, bet it sells well.
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Yeah, it was as lovely as a dark blue football shirt can be.
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Yeah, it was as lovely as a dark blue football shirt can be.
A lovely shirt but two little niggles for me. I think the white neckline is too thick, and the sleeve cuffs would look better in plain white rather than the thin blue and white hoops.
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I do wonder about the one picture there is of our old shirt with the lion facing the wrong way whether the photo had been reversed when it was developed. I can't imagine the Scottish element of the club would get it so wrong??
Last night's scotland shirt was clearly much better than the team.
I've always been convinced its mirror image and was just used as an excuse. It's obvious why the rampant lion is on Villa's crest.
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Yeah, it was as lovely as a dark blue football shirt can be.
A lovely shirt but two little niggles for me. I think the white neckline is too thick, and the sleeve cuffs would look better in plain white rather than the thin blue and white hoops.
I agree on both counts, particularly the sleeve cuffs.
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I liked the Scotland shirt too. A retro classic, bet it sells well.
I'm sure it will but it's still a retro shirt. It will have its time in the sun but will soon be replaced. Thoughts of us putting all our eggs in one basket with something similar are very unlikely.
I hope Heck gives the job to a top branding agency that fully understand branding and design and ignores the voxpop of fans voting. Having the lion facing the same way as Chelsea was a bloody joke. They managed to clean up the round badge but it left it dull and without detail.
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Chelsea's lion faces both ways, just to muddy waters a little more.
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Elmo's blazer "badge" looks ace!
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Chelsea's lion faces both ways, just to muddy waters a little more.
The main problem with the similarity issue is the darker colours are in a similar place to Chelseas.
Our darker claret banding matches their darker blue banding. Our light blue central circle matches their light white central circle. And our darker claret lion matches their darker blue lion.
If you swap round our claret band with the blue circle, to make a blue band with a claret circle, it fixes a few problems.
It makes more of a distinction between our crest & Chelseas. It also kinda links the crest more to the white one we have on training gear. It also makes a separation between the claret shirt colour & blue banding. It also allows a golden lion on the claret centre circle look bold.
We can then focus in on & separate the golden lion as a standalone piece as part of the overall branding.
Fixes a whole heap of problems...
(https://s3a.sofifa.net/8e3b36070d0e8aad275631ad1de9fb42138aabd5.jpg)
(https://s3a.sofifa.net/572c31ab1ba7a4717ecc0546ee119ac862a5410d.jpg)
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I refuse to take any design hints whatsoever from a club so tasteless as to have been formed in the twentieth century.
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I refuse to take any design hints whatsoever from a club so tasteless as to have been formed in the twentieth century.
Likey
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I liked the Scotland shirt too. A retro classic, bet it sells well.
I'm sure it will but it's still a retro shirt. It will have its time in the sun but will soon be replaced. Thoughts of us putting all our eggs in one basket with something similar are very unlikely.
I hope Heck gives the job to a top branding agency that fully understand branding and design and ignores the voxpop of fans voting. Having the lion facing the same way as Chelsea was a bloody joke. They managed to clean up the round badge but it left it dull and without detail.
Wasn't so much the shirt, but how they did the standalone lion on it. It has been mentioned many times on here and I've thought about how that design could be incorporated, but that was probably the best way I have seen it.
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Scotland...
(https://i.ibb.co/1TyqdQT/Scotland-2023-150.png) (https://ibb.co/1TyqdQT)
(https://i.ibb.co/8g5xkLp/Scotland-2023-150-Dark.png) (https://ibb.co/8g5xkLp)
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I like the colours, but why have they made the lion look 'fluffy'??
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I like the colours, but why have they made the lion look 'fluffy'??
Because it was designed on a braw, bricht, moonlicht nicht and the whiskey had been flowing
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Weedy, you may want to check your dates on the Villa badge. :o
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Weedy, you may want to check your dates on the Villa badge. :o
It's the Scottish badge in that image.
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Weedy, you may want to check your dates on the Villa badge. :o
It's the Scottish badge in that image.
Yeah, I did put "Scotland" above the badges...
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Is there a chance we keep this season's crest? It's just so much better.
Saw it in the Chelsea scoreboard and it looks perfect.
:(
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It irks me every time I look at it.
Even on the bench gear Emery sometimes wears during the match.
The standalone one on his suit jacket (facing the right way) is much better.
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It irks me every time I look at it.
Even on the bench gear Emery sometimes wears during the match.
The standalone one on his suit jacket (facing the right way) is much better.
Its got the star on it though. Which makes it look even worse than the crest.
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I want a badge.
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The latest from the club is that there will be another crest review because….
Subsequent to the previous consultation process, the results of which currently adorn the 2023/24 playing and training kits, the club has been assessing the impact of the change from local, global and commercial perspectives and have concluded that the current crest has not had the impact which had been hoped when it was introduced.
Maybe having 2 fucking badges and watering down the impact of the new one is the reason it hasn’t registered ?
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No fear , we are going to be consulted on it ..... again !!
https://www.avfc.co.uk/news/2023/september/26/Villa-issue-crest-update/
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We go again... https://twitter.com/AVFCOfficial/status/1706692701746332127?t=lw8ygoPAhmYf-YtHkL-Eog&s=19
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in true Paul Lambert mode , that is tremendous
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Now - how to word a survey so everyone picks a stand-alone lion?
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in true Paul Lambert mode , that is tremendous
We dust ourselves off and we go again. (vom)
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If they know the end from the beginning and have their preferred badge lined up and simple wish to make us believe we voted for it, at least make it a stonker.
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The latest from the club is that there will be another crest review because….
Subsequent to the previous consultation process, the results of which currently adorn the 2023/24 playing and training kits, the club has been assessing the impact of the change from local, global and commercial perspectives and have concluded that the current crest has not had the impact which had been hoped when it was introduced.
Maybe having 2 fucking badges and watering down the impact of the new one is the reason it hasn’t registered ?
Yeah the same sort of survey they used to carry out on Family Fortunes. What irks me most about the Club and it's communications with the fans is that they treat us like idiots by vomiting out rubbish like the above, hiding their intentions for things like the HS and claiming that we actually requested that we pay more in order to receive better facilities like Terrace View.
It's condescending, disingenuous and insulting.
I'd wager that Heck doesn't like the badge and saw a wasted commercial opportunity with ST access to the HS. Fair do's, he's in charge, just be fucking honest about it.
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"...planning to re-engage with supporters to explore options for the selection of a permanent new-look crest ahead of the club’s 150th anniversary next year."
What exactly do they think will make this one any more "permanent" than any of the other ones that have been changed at the whim of a new bloke in charge?
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I am delighted with everything at Villa. Except Heck, I don't care much for him and quite frankly it doesn't sit well with me how things have gone, see the new badge, since he arrived.
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My views on this situation haven't changed from earlier in the thread, but again, these new people in charge treat us like morons.
Not sure how they could tell the impact of the current circular crest in the 37 seconds that Heck decided he didn't want it as soon as he joined the club, meaning we have two crests at the same time that are creatively linked by nothing other than time, so that explanation is nothing more than lots of words to say the grand total of fuck all.
Hopefully they create the 3rd new crest in 2 years (4 if they do a 150th edition) that is decent.
Because if it is to be the latest "permanent" one, it has to be better than the shit he helped create for his basketball team...
It might not matter to everyone, but it does matter to some of us...
(Edit- Good point) 👍
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The lerner crest didn’t even manage to include Aston Villa…
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what is the marquee all about?
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The impact of the badge has been devastating. I hope the new badge will herald a brighter future for my foster dogs.
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There are things that keep me awake at night. This isn’t one of them.
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I’d like to congratulate the club on their transformation of fan’s opinions on the club crest from
‘We hate that crest and really want to change it’
to
‘No one cares. Do what you like. You will anyway’
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The timing of the announcement is mad considering I bumped the thread earlier.
Heck, if you're reading this, get rid of that fucking star.
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There are things that keep me awake at night. This isn’t one of them.
I'm like that with 'climate change'.
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I'm like that with insomnia.
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There are things that keep me awake at night. This isn’t one of them.
I'm like that with 'climate change'.
What the fuck?!
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Using two crests is undoubtedly affecting its impact. I didn’t understand that decision.
But I like the new one. It looks so nice on the shirt
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So we will have a new crest next season here we go again.
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Using two crests is undoubtedly affecting its impact. I didn’t understand that decision.
But I like the new one. It looks so nice on the shirt
Agree. Just had a look on Twitter and there are still plenty of fans wanting that pathetic star. Some even wanting it off centre above the lion paw. I can't think of another club whose fans do this.
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They already know what they want, so quite why they have to play out this charade of consulting the fans I have no idea. All utter bollocks.
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They already know what they want, so quite why they have to play out this charade of consulting the fans I have no idea. All utter bollocks.
Premier League rules.
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the 2 crest nonsense was directly to blame for the losses to Newcastle, Liverpool and Legia imo
We’d be top of the league now if it wasn’t for them piss pooling around
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the 2 crest nonsense was directly to blame for the losses to Newcastle, Liverpool and Legia imo
We’d be top of the league now if it wasn’t for them piss pooling around
Oh, John, you are a one!
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The new crest looks very Chelsea when in a single colour format.
The old one was dull. The lion got shit feedback from most for facing the wrong way.
Thai will blow over as we introduce something new and better and by the end of next season all this stuff will be forgotten about.
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There are things that keep me awake at night. This isn’t one of them.
I'm like that with 'climate change'.
Do you have kids?
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There are things that keep me awake at night. This isn’t one of them.
I'm like that with 'climate change'.
Do you have kids?
No.
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I don’t either.
I care about climate change but not because of what my children experience. Because there aren’t any.
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Badge is already done , Emery had it on his blazer Sunday .
Any subsequent "consultation" is pure tick box . In my opinion of course.
I do like it though , Lion facing left (as you look at it) and a simple 1874 beneath. Oh and the star. Like it.
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I’m imagining an ‘Old Grey Whistle Test’ vibe.
https://youtu.be/iAJm04KrON4?si=JISCy1z3yXCIxQ3k
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Is there a chance we keep this season's crest? It's just so much better.
Saw it in the Chelsea scoreboard and it looks perfect.
:(
Chelsea fans probably thought it was their badge and they won a game.
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I don’t either.
I care about climate change but not because of what my children experience. Because there aren’t any.
Snowflake.
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The simple lion that was on Emery's blazer is great. I hope this rigged consultation gives us that outcome.
The fact we didn't consider it would cost £12m to rebrand is a bit amateur hour and probably shows why we've been lagging behind and also why Heck is here.
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I don’t either.
I care about climate change but not because of what my children experience. Because there aren’t any.
Snowflake.
What have future as yet unborn generations ever done for me?
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We're only here because of climate change.
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We're only here because of climate change.
The retracting Devensian Ice Sheet? Most of the southern half of the UK - including B6 - wasn't actually covered, although the subsequent forestation of most of Britain allowed for greater habitation. And we were of course still connected to mainland Europe by Doggerland until 6,000BCish.
There were of course still cave lions in Britain as the ice receded. History does not tell us which direction they faced.
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The simple lion that was on Emery's blazer is great. I hope this rigged consultation gives us that outcome.
The fact we didn't consider it would cost £12m to rebrand is a bit amateur hour and probably shows why we've been lagging behind and also why Heck is here.
It's pretty much what I've wanted since they announced they were reviewing it, much better.
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We're only here because of climate change.
The retracting Devensian Ice Sheet? Most of the southern half of the UK - including B6 - wasn't actually covered, although the subsequent forestation of most of Britain allowed for greater habitation. And we were of course still connected to mainland Europe by Doggerland until 6,000BCish.
There were of course still cave lions in Britain as the ice receded. History does not tell us which direction they faced.
I didn't ask for a Devensian ice sheet.
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We're only here because of climate change.
The retracting Devensian Ice Sheet? Most of the southern half of the UK - including B6 - wasn't actually covered, although the subsequent forestation of most of Britain allowed for greater habitation. And we were of course still connected to mainland Europe by Doggerland until 6,000BCish.
There were of course still cave lions in Britain as the ice receded. History does not tell us which direction they faced.
I didn't ask for a Devensian ice sheet.
If you don't like it leave. Snowflake.
-
Paddy's hoping for the return of Doggerland.
-
Edit
-
Paddy's hoping for the return of Doggerland.
If I were, ooh, I don't know, a balding middle aged man and had an attractive wife, the return of Doggerland is the last thing I'd be wishing for.
-
The simple lion that was on Emery's blazer is great. I hope this rigged consultation gives us that outcome.
The fact we didn't consider it would cost £12m to rebrand is a bit amateur hour and probably shows why we've been lagging behind and also why Heck is here.
It's pretty much what I've wanted since they announced they were reviewing it, much better.
Same. No star though, although I see it's still very popular with a lot of people on twitter.
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We're only here because of climate change.
That asteroid sample that we got a week ago will help define why we're here. Besides, the big asteroid that smacked into the Yucatán Peninsula is what currently defines why we're here.
Any pictures of the new badge design?
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We're only here because of climate change.
That asteroid sample that we got a week ago will help define why we're here. Besides, the big asteroid that smacked into the Yucatán Peninsula is what currently defines why we're here.
Any pictures of the new badge design?
Risso is in discussions with them as we speak.
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Paddy's hoping for the return of Doggerland.
If I were, ooh, I don't know, a balding middle aged man and had an attractive wife, the return of Doggerland is the last thing I'd be wishing for.
The last thing I need is a return to Doggerland. I can't afford the tablets.
Is nobody going to challenge the fat ****** that wrote the original, offending, post?
-
Paddy's hoping for the return of Doggerland.
If I were, ooh, I don't know, a balding middle aged man and had an attractive wife, the return of Doggerland is the last thing I'd be wishing for.
The last thing I need is a return to Doggerland. I can't afford the tablets.
Is nobody going to challenge the fat ****** that wrote the original, offending, post?
More wokery. Tch. How can you challenge FACT? .
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The simple lion that was on Emery's blazer is great. I hope this rigged consultation gives us that outcome.
The fact we didn't consider it would cost £12m to rebrand is a bit amateur hour and probably shows why we've been lagging behind and also why Heck is here.
I think it’s being subliminally introduced gradually as the official badge. The standalone lion is a strong option. I imagine others will be 1874, Aston Villa or AVFC underneath in the consultation process. I’m sure they will circle the lion as an option also. But my guess Heck wants to go down the simple as possible design route.
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Paddy's hoping for the return of Doggerland.
If I were, ooh, I don't know, a balding middle aged man and had an attractive wife, the return of Doggerland is the last thing I'd be wishing for.
The last thing I need is a return to Doggerland. I can't afford the tablets.
Is nobody going to challenge the fat ****** that wrote the original, offending, post?
More wokery. Tch. How can you challenge FACT? .
I'm depressed, but you are of course correct. Ginger misogynists run the world now. The rest of us are bagetelles.
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The problem with just a lion is that it's so generic. At the last count, there were 6 or 7 clubs in England that use a lion, let alone Scotland, Netherlands etc etc
"Aston Villa" needs to be incorporated somehow - and it will be part of a collection of related visual assets - that work in isolation or in different combinations.
The problem with the new badge is that it's a standalone element and can't be broken down very easily.
The practical cost is a consideration too. From stand signage, to the digital presence and then all the practical day to day stuff - easily a few million (if done thoroughly.)
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The problem with just a lion is that it's so generic. At the last count, there were 6 or 7 clubs in England that use a lion, let alone Scotland, Netherlands etc etc
"Aston Villa" needs to be incorporated somehow - and it will be part of a collection of related visual assets - that work in isolation or in different combinations.
The problem with the new badge is that it's a standalone element and can't be broken down very easily.
The practical cost is a consideration too. From stand signage, to the digital presence and then all the practical day to day stuff - easily a few million (if done thoroughly.)
The current circular crest? Why cant it be broken down easily?
They already broke it down to the standalone lion in the mock ups they made when it was announced.
I think they mocked it up on the side of Villa Park as a standalone lion & I think on labels, back of the shirt, etc.
Having the options as part of one brand experience gives a lot more scope for merchandising for those that like the circular crest, along with those that want the standalone lion.
As well as for those that don't give a shit either way...
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Paddy's hoping for the return of Doggerland.
If I were, ooh, I don't know, a balding middle aged man and had an attractive wife, the return of Doggerland is the last thing I'd be wishing for.
The last thing I need is a return to Doggerland. I can't afford the tablets.
Is nobody going to challenge the fat ****** that wrote the original, offending, post?
More wokery. Tch. How can you challenge FACT? .
I'm depressed, but you are of course correct. Ginger misogynists run the world now. The rest of us are bagetelles.
Or in my household ginger misandrists. All too true.
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But that's not what happened, we are using the lion from the lerner badge as the stand-alone one that seems to be appearing everywhere.
The curved set-up of Aston Villa can't be used on its own either.
I'd expect us to create something closer to the Premier League branding - which is chopped and changed in lots of different ways, but is all visually complementary with a clear relationship.
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The more I look at the current badges, the more I don't like the lions. The one on the new badge is facing the wrong way - I don't care what anyone says - while the main problem with the Lerner focus-group badge is that it's yellow!
If we can't have this one:
(https://the-limpets.de/other_stuff/Andy_Grey.png)
What about:
(https://the-limpets.de/other_stuff/Shield_badge.png)
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The problem with just a lion is that it's so generic. At the last count, there were 6 or 7 clubs in England that use a lion, let alone Scotland, Netherlands etc etc
"Aston Villa" needs to be incorporated somehow - and it will be part of a collection of related visual assets - that work in isolation or in different combinations.
The problem with the new badge is that it's a standalone element and can't be broken down very easily.
The practical cost is a consideration too. From stand signage, to the digital presence and then all the practical day to day stuff - easily a few million (if done thoroughly.)
The current circular crest? Why cant it be broken down easily?
They already broke it down to the standalone lion in the mock ups they made when it was announced.
I think they mocked it up on the side of Villa Park as a standalone lion & I think on labels, back of the shirt, etc.
Having the options as part of one brand experience gives a lot more scope for merchandising for those that like the circular crest, along with those that want the standalone lion.
As well as for those that don't give a shit either way...
I think the problem is more that there were some mock-ups, etc but nothing was really planned about how to use the elements from the round badge. To have a proper joined up strategy you need to go into it with that as part of the design and I don't think they did that which is why Heck put it on pause.
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I'll take anything as long as it doesn't have that fucking star on it and isn't a Lerner badge.
The club should just go back to and old one and modernise it. They've said it won't be the round one so modernise the pre Lerner one and use the lion.
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I know most people don't care - but there are a few case studies around the Premier League branding this is one: https://www.nomadstudio.com/work/premier-league which shows how a brand aspiring for global recognition should look and behave.
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So I take it won’t be anything like the 80’s badge then? That was always my first choice before they messed about with it. The standalone Lion wouldn’t be a bad shout but I fear a new aged, commercialised bag of tat. Maybe I’m way off the mark, I hope so.
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So I take it won’t be anything like the 80’s badge then? That was always my first choice before they messed about with it. The standalone Lion wouldn’t be a bad shout but I fear a new aged, commercialised bag of tat. Maybe I’m way off the mark, I hope so.
It'll be the lion but with the stupid star above it's paw.
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So I take it won’t be anything like the 80’s badge then? That was always my first choice before they messed about with it. The standalone Lion wouldn’t be a bad shout but I fear a new aged, commercialised bag of tat. Maybe I’m way off the mark, I hope so.
It'll be the lion but with the stupid star above it's paw.
That would look even worse than the one incorporated in the round badge. They just need to keep it simple.
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I know most people don't care - but there are a few case studies around the Premier League branding this is one: https://www.nomadstudio.com/work/premier-league which shows how a brand aspiring for global recognition should look and behave.
That's exactly what I'd expect to see from a proper rebranding, not just a badge but a whole marketing slate of colours, fonts, themes, embellishments, etc. That's what I've been babbling about for a while when I post about how what we did doesn't feel like a complete job and I#m not surprised that someone who has gone through full rebranding processes came in and stopped it as best he could.
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Forget asking us again, what's the point?
I believe there might be a PL rule which says supporters have to be consulted on big issues now but we know it's just for show
They've asked once, didn't like the answer and have binned it already.
Great confidence boost that our opinions matter at all that is
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The main reason for them not liking the current ‘new’ one is that it doesn’t work well for digital and as Paul said, the multiple variations thereof.
We will get something stylistically like Liverpool or Spurs badges. Or even Arsenal.
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It's the whole visual identity of the club - not just a logo/badge/crest.
It should all work together seamlessly. It was a mess before the new crest, but it's even more of a mess now.
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It's a total nonsense and the wording of the e mail is pure corporate bullshit.
I see the club website is bang up to date as it shows the old badge, not the new, soon to be old badge.
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It's a total nonsense and the wording of the e mail is pure corporate bullshit.
I see the club website is bang up to date as it shows the old badge, not the new, soon to be old badge.
This is hardly news. The club announced that is exactly what they would be doing before the start of the season.
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I just wish they were honest, same with the focus on revenue. Talk to the fans properly and be straight with us (the new badge isn't versatile or distinct enough - we need to earn more revenue to even catch West Ham up financially) and while people might grumble, they'll know the real reasons, rather than some post-rationalised, management speak which everyone can see through anyway and just makes us look shit.
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It's a total nonsense and the wording of the e mail is pure corporate bullshit.
I see the club website is bang up to date as it shows the old badge, not the new, soon to be old badge.
Agreed, and if the Premier League 'Mufasa' is what a proper rebranding comes up with, I'd prefer to stick with the 'new' badge.
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It's a total nonsense and the wording of the e mail is pure corporate bullshit.
I see the club website is bang up to date as it shows the old badge, not the new, soon to be old badge.
This is hardly news. The club announced that is exactly what they would be doing before the start of the season.
My mistake, I missed that but I still think it's wrong that it shows a different badge than the one that is currently being used on the shirts.
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It's a total nonsense and the wording of the e mail is pure corporate bullshit.
I see the club website is bang up to date as it shows the old badge, not the new, soon to be old badge.
This is hardly news. The club announced that is exactly what they would be doing before the start of the season.
My mistake, I missed that but I still think it's wrong that it shows a different badge than the one that is currently being used on the shirts.
Yes it looks awful. But it was a conscious decision that they didn't want to spend any more money on a design they weren't happy with.
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I think the problem is more that there were some mock-ups, etc but nothing was really planned about how to use the elements from the round badge. To have a proper joined up strategy you need to go into it with that as part of the design and I don't think they did that which is why Heck put it on pause.
That wouldn't have all been shown to us.
The club would have seen it as part of the overall design process.
And then at the end, the club would have been given pre-agreed "branding instructions" on how to use certain elements to give to people who work on the digital side, the print side, merchandising, etc...
Thats how it worked whenever I did branding in the past.
And I have also used brand instructions from companies like Nike, adidas, Puma, etc, on how to work with their assets within the piece of design I was working on at the time.
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I know most people don't care - but there are a few case studies around the Premier League branding this is one: https://www.nomadstudio.com/work/premier-league which shows how a brand aspiring for global recognition should look and behave.
That's exactly what I'd expect to see from a proper rebranding, not just a badge but a whole marketing slate of colours, fonts, themes, embellishments, etc. That's what I've been babbling about for a while when I post about how what we did doesn't feel like a complete job and I#m not surprised that someone who has gone through full rebranding processes came in and stopped it as best he could.
Yeah, this is what I thought you meant.
This is part of the brand instructions.
The colours, the font family, the way the visuals are used in conjunction with other brand assets, etc. etc...
Even to the point of how small it is allowed to go & the space that needs to be around it at all times.
There are quite a few instructions that a designer using several different brand assets have to abide by & having several multipage pdfs on your desktop, each with separate instructions for brand assets, was quite a challenge to work with at times. Especially when deadlines are tight. And sometimes its pretty difficult to fit every asset & follow all guidelines, so as a designer, you have to go back to whoever owns the brand assets & get them to sign off on something that isn't 100% within their guidelines...
The amount of deadlines I missed waiting for brand sign off used to be very frustrating, lol...
But I digress, this is what I meant above when I said that we would not have seen anything like this as mere customers.
But the club would have...
The main reason for them not liking the current ‘new’ one is that it doesn’t work well for digital and as Paul said, the multiple variations thereof.
We will get something stylistically like Liverpool or Spurs badges. Or even Arsenal.
Liverpools actual crest works even less than our circular one for digital use due to its complex design.
They use the Liver-Bird on the shirts, but their actual crest is quite complicated.
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I think the problem is more that there were some mock-ups, etc but nothing was really planned about how to use the elements from the round badge. To have a proper joined up strategy you need to go into it with that as part of the design and I don't think they did that which is why Heck put it on pause.
That wouldn't have all been shown to us.
The club would have seen it as part of the overall design process.
And then at the end, the club would have been given pre-agreed "branding instructions" on how to use certain elements to give to people who work on the digital side, the print side, merchandising, etc...
Thats how it worked whenever I did branding in the past.
And I have also used brand instructions from companies like Nike, adidas, Puma, etc, on how to work with their assets within the piece of design I was working on at the time.
Exactly but if a new marketing guy has come in and pretty much the first thing he did was to stop everything then it suggests that all that stuff either wasn't there or wasn't very good.
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I think the problem is more that there were some mock-ups, etc but nothing was really planned about how to use the elements from the round badge. To have a proper joined up strategy you need to go into it with that as part of the design and I don't think they did that which is why Heck put it on pause.
That wouldn't have all been shown to us.
The club would have seen it as part of the overall design process.
And then at the end, the club would have been given pre-agreed "branding instructions" on how to use certain elements to give to people who work on the digital side, the print side, merchandising, etc...
Thats how it worked whenever I did branding in the past.
And I have also used brand instructions from companies like Nike, adidas, Puma, etc, on how to work with their assets within the piece of design I was working on at the time.
Exactly but if a new marketing guy has come in and pretty much the first thing he did was to stop everything then it suggests that all that stuff either wasn't there or wasn't very good.
We will never know because they prefer to give us flowery nonsense as explanations.
If either if those situations were true, & they were simply honest about it to us as customers, I think it would probably quell quite a few of the people who aren't happy about the situation.
I very much doubt it was the former though.
More than likely in Hecks subjective opinion, he didn't think it was "very good"...
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More than likely in Hecks subjective opinion, he didn't think it was "very good"...
Or he wanted to 'make his mark'.
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More than likely in Hecks subjective opinion, he didn't think it was "very good"...
Or he wanted to 'make his mark'.
Even more likely...
...In my humble opinion, of course.
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More fan consultation!
https://twitter.com/AVFCOfficial/status/1708791906556063939
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Be quicker if they just told us which one they want us to pick.
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Be quicker if they just told us which one they want us to pick.
They're not allowed to, this has been repeated many times on this thread.
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"Additionally, the Club has not seen the anticipated commercial impact of the new crest design."
Amazing that, seeing as you haven't used it anywhere other than the new shirts. Which are shit.
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Be quicker if they just told us which one they want us to pick.
They're not allowed to, this has been repeated many times on this thread.
I think he was being tongue-in-cheek Paul...
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Be quicker if they just told us which one they want us to pick.
They're not allowed to, this has been repeated many times on this thread.
I think he was being tongue-in-cheek Paul...
I was.
It's like being a kid at Christmas getting manipulated by your parents.
They know what presents you're getting, but you might not necessarily want them, so they work on convincing you that what you are getting is what you asked for.
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"Additionally, the Club has not seen the anticipated commercial impact of the new crest design."
Amazing that, seeing as you haven't used it anywhere other than the new shirts. Which are shit.
And its not only competing against every other crest in the world, its also competing against itself with the shield crest.
Its the bullshit sort of data that had people complaining that the circular crest was all set up to win the fan vote...
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Be quicker if they just told us which one they want us to pick.
They're not allowed to, this has been repeated many times on this thread.
I think he was being tongue-in-cheek Paul...
Fair enough, it's just that someone seems to say it every week or so.
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I want a silhouette of John Carew lifting up the ball boy, on a vertical stripe background of claret and blue, with the border in the shape of a star made of tiny yellow lions, half of which face left, the other half right. And I guess put AVFC on it somewhere too, although that's optional. Don't want to make it too fussy .
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I'm still in the hula-hooping hippo camp.
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Best of 3 , although needs to be sweat proof
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Where's the survey then?
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Where's the survey then?
Will be emailed. Read the link 8)
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Where's the survey then?
Will be emailed. Read the link 8)
Emailed to who?
How?
When?
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Where's the survey then?
Will be emailed. Read the link 8)
Emailed to who?
How?
When?
By email mate.
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The survey email has landed. There is a chance to win a sweaty shirt if you do it.
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The survey email has landed. There is a chance to win a sweaty shirt if you do it.
They haven't sent me one...
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The survey email has landed. There is a chance to win a sweaty shirt if you do it.
They haven't sent me one...
They're probably scared to set you off to them about selling the kids again.
*wink*
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Sounds like they want a shield, with the lion facing left - including the words Aston Villa.
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The survey email has landed. There is a chance to win a sweaty shirt if you do it.
They haven't sent me one...
They're probably scared to set you off to them about selling the kids again.
*wink*
😂
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Haven't had one either.
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Haven't had one either.
[/quote
The survey looks as if it can only be taken/entered by those with a FAN ID - if you don't have one you don't seem to be getting the email.
Restrictive and discriminatory?
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Not got one either. Gutted beyond belief.
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Sounds like they want a shield, with the lion facing left - including the words Aston Villa.
Some lad on Villatalk knocked up a very tidy shield with a tiny hint to the gaslight, a proper lion facing left and the words Aston Villa. I think 1874 was included but can't remember, if it was it was given little importance.
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1874 might be a little better.
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Sounds like they want a shield, with the lion facing left - including the words Aston Villa.
For "they" read "he".
I don't see the point of filling it in, they're not going to take a blind bit of notice.
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Haven't had one either.
The survey looks as if it can only be taken/entered by those with a FAN ID - if you don't have one you don't seem to be getting the email.
Restrictive and discriminatory?
Not at all. I wouldn't want fans who don't have a fan ID voting on it, otherwise it would be hijacked by Smallheath trolls.
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"Additionally, the Club has not seen the anticipated commercial impact of the new crest design."
Amazing that, seeing as you haven't used it anywhere other than the new shirts. Which are shit.
And its not only competing against every other crest in the world, its also competing against itself with the shield crest.
Its the bullshit sort of data that had people complaining that the circular crest was all set up to win the fan vote...
It just looks so fucking Chelsea that's the problem with it.
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Haven't had one either.
The survey looks as if it can only be taken/entered by those with a FAN ID - if you don't have one you don't seem to be getting the email.
Restrictive and discriminatory?
Not at all. I wouldn't want fans who don't have a fan ID voting on it, otherwise it would be hijacked by Smallheath trolls.
I've got a fan ID and haven't had it.
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Sounds like they want a shield, with the lion facing left - including the words Aston Villa.
Facing left can be misconstrued though can't it. If its on your shirt, then it looks like it's facing to the left, but for someone looking at you, it's facing right.
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1874 might be a little better.
I pointed it out him, Legion. He's now corrected it.
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No fucking star. No fucking gas lamp.
Lion facing the correct way. (who knows whether that is left or right)
Claret and blue. (don't mind a hint of gold/yellow).
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Haven't had one either.
The survey looks as if it can only be taken/entered by those with a FAN ID - if you don't have one you don't seem to be getting the email.
Restrictive and discriminatory?
Not at all. I wouldn't want fans who don't have a fan ID voting on it, otherwise it would be hijacked by Smallheath trolls.
I've got a fan ID and haven't had it.
Nor me.
<edit> I have now.
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No fucking star. No fucking gas lamp.
Lion facing the correct way. (who knows whether that is left or right)
Claret and blue. (don't mind a hint of gold/yellow).
I'm surprised how many people on various platforms (FB, Twitter etc) who still vehemently want the star.
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No fucking star. No fucking gas lamp.
Lion facing the correct way. (who knows whether that is left or right)
Claret and blue. (don't mind a hint of gold/yellow).
Pretty much verbatim what I just said.
No doubt the man on the street wants a star and a big fuck off east-facing yellow lion spray painting "AVFC 4 EVA LOL" over the rest of the shirt, but we all know what the man on the street is don't we.
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So they want a shield and possibly a star by the look of it.
I have stated I prefer a stand alone lion on the survey and I hope others do too.
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I was desperate for the return of the round badge, but now we have it I'm a bit non-plussed. Maybe it's due to the enormous cock-up of not applying it EVERYWHERE, I don't know?
As for the new badge, as people above have mentioned, they seem to be heavily weighting the survey in favour of a shield. Personally, I'm leaning towards JUST the lion now after seeing it in some branding.... For me, its:
- No crest at all, just a left facing solitary lion (an angry fecker too, not some disneyfied shite!). *That previous gas lamp shite needs to be potted too!
- Include the star, but put it ABOVE the crest, top and center, so that we can add the second one next to it (*before the end of the decade!).
- We have the most unique name in world football, and to abbreviate it on the club badge again would be sacrilege - 'ASTON VILLA' end of.
- Ditch 'prepared', as I just think of the Ellis days when I see this.... 1874 should be on there if they feel the need to add something other than the club name.
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Haven't had one either.
The survey looks as if it can only be taken/entered by those with a FAN ID - if you don't have one you don't seem to be getting the email.
Restrictive and discriminatory?
Not at all. I wouldn't want fans who don't have a fan ID voting on it, otherwise it would be hijacked by Smallheath trolls.
I've got a fan ID and haven't had it.
Same...
"Additionally, the Club has not seen the anticipated commercial impact of the new crest design."
Amazing that, seeing as you haven't used it anywhere other than the new shirts. Which are shit.
And its not only competing against every other crest in the world, its also competing against itself with the shield crest.
Its the bullshit sort of data that had people complaining that the circular crest was all set up to win the fan vote...
It just looks so fucking Chelsea that's the problem with it.
Easily fixed by switching the claret band & blue circle & making the lion yellow on claret...
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I have completed it. And have made it clear that under no circumstances is a star acceptable.
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Sounds like they want a shield, with the lion facing left - including the words Aston Villa.
Some lad on Villatalk knocked up a very tidy shield with a tiny hint to the gaslight, a proper lion facing left and the words Aston Villa. I think 1874 was included but can't remember, if it was it was given little importance.
That could refer to the gaslight the founders supposedly met under or the gaslight of "what earlier questionnaire about the badge?"
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Is now a bad time to say I still like the other design that we didn't go with the last time?
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I have completed it. And have made it clear that under no circumstances is a star acceptable.
Same.
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I've not had an email yet. Would be interesting to see the questions though, even if our responses are likely to be ignored.
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I haven't received a survey. I did the last time and spent twenty seconds deciding I didn't give a fuck and sacking it off. It would be nice to have the chance to make the same decision again. #whattheheck
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So they want a shield and possibly a star by the look of it.
I have stated I prefer a stand alone lion on the survey and I hope others do too.
This.
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Just completed survey.
Fingers crossed we are going back to the historic shield which was our badge for nearly 80 years.
Disappointing lion facing right went above left in the survey question - it has to face left which is the correct heraldic direction.
Don’t care about star whatsoever.
Hope they reinstate “Prepared”
All they need to do is look at a picture of the iconic gable on Trinity Road roof to see what our proper club badge looks like!
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No fucking gas lamp.
As I mentioned previously, it was done very intelligently that it would woosh straight over your head, Drummond. ;)
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My view
No star
No gas lamp
Not bothered about which way the lion faces.
Would prefer a shield but happy with a circle or stand alone if that fits.
Mostly Claret and a bit of blue with gold and white as accent colours.
Reinstate Prepared (ironically in my whole time supporting the club it’s actually true for once!)
Aston Villa FC
Not bothered about 1874 though as a one off on the centenary kit it’ll be fine.
Where do I send my consultancy invoice?
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Adapted from our relegation season but could now be contemplating the enhanced experience packages.
(https://i.ibb.co/nCSZHkT/Untitled-picture.png) (https://ibb.co/nCSZHkT)
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Under Unai, never have we been better 'Prepared'. Bring it back. Lion faces the other way. Perfect.
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No muffins, no toast, no teacakes, no buns, baps, baguettes or bagels, no croissants, no crumpets, no pancakes, no potato cakes and no hot-cross buns and DEFINITELY
No smeggin’ star. No fucking gas lamp.
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No muffins, no toast, no teacakes, no buns, baps, baguettes or bagels, no croissants, no crumpets, no pancakes, no potato cakes and no hot-cross buns and DEFINITELY
No smeggin’ star.
Oh! So you’re a waffle guy!
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I just completed it. No star for me on the crest either. Star and 1874 can go somewhere else on the shirt. Not too bothered about 'Prepared' being on there as it hasn't be used for some time.
I still think the badge on the Scotland 150th anniversary shirt is the way we should go, with AVFC above it.
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Stand alone lion, facing LEFT, with ASTON VILLA beneath. Simple and stylish.
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What do they expect me to reply to "Is the shape important?"
"No, it is not. Do what you want. Why not have a cock and balls with 'Prepared' and stars shooting out of the bellend?" Tsk!
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"Please replace 'Prepared' with 'Demanding'.
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They call it a crest - it shouldn't be a crest; it may be a disc... it could be a standalone.
A leading-questions questionnaire again.
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It says something like "the club believes the shield best represents the history..."
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I've told them I'd like it to be circular, like on the current kits.
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I've tried to check the t&c's for the prize draw before ticking the box, as I currently wouldn't put it past them to be making a claim on an organ or two. Comes up as a 404 error.
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I've told them I'd like it to be circular, like on the current kits.
I will say exactly the same, love the 'new' badge.
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I’ve told them I want The Aston Villa on the badge.
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Haven't had one either.
I am not surprised what with your outspoken views. The number of times you have said “that’s not difficult to get right” is very inflammatory.
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I've told them I'd like it to be circular, like on the current kits.
I will say exactly the same, love the 'new' badge.
You see it’s all these circular arguments that the club needs to shield against.
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I just completed it. No star for me on the crest either. Star and 1874 can go somewhere else on the shirt. Not too bothered about 'Prepared' being on there as it hasn't be used for some time.
I still think the badge on the Scotland 150th anniversary shirt is the way we should go, with AVFC above it.
I like that but maybe Aston Villa F C instead
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What do they expect me to reply to "Is the shape important?"
"No, it is not. Do what you want. Why not have a cock and balls with 'Prepared' and stars shooting out of the bellend?" Tsk!
‘The cock and balls design pays homage to the squad of ‘82, who all owned a set, and the 67 stars seen shooting from the bellend represent the elapsed minutes when the winning goal hit the net’
My day rates are competitive.
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If it’s a shield, so be it, but I’d have preferred circular.
My requirements.
Must contain.
Aston Villa F.C
Prepared
1874
Lion facing left
Predominantly claret and blue (stupid question)
I like a star.
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If the opinions expressed on here today are anything to go by, nobody is in agreement and the surveys will reflect that.
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Haven't had one either.
The survey looks as if it can only be taken/entered by those with a FAN ID - if you don't have one you don't seem to be getting the email.
Restrictive and discriminatory?
Not at all. I wouldn't want fans who don't have a fan ID voting on it, otherwise it would be hijacked by Smallheath trolls.
Why should you have to have a fan ID?
Not having one doesn't make me any less a fan.
Been attending since 1956 and followed the club through the dark days of Div 3, so why can't I have a say?
Look at the badge from the early 70s.
Plain lion rampant facing left with AVFC beneath.
The same would be good, or alternately with either Prepared or 1874 below would be my choice.
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Haven't had one either.
The survey looks as if it can only be taken/entered by those with a FAN ID - if you don't have one you don't seem to be getting the email.
Restrictive and discriminatory?
Not at all. I wouldn't want fans who don't have a fan ID voting on it, otherwise it would be hijacked by Smallheath trolls.
Why should you have to have a fan ID?
Not having one doesn't make me any less a fan.
Been attending since 1956 and followed the club through the dark days of Div 3, so why can't I have a say?
Look at the badge from the early 70s.
Plain lion rampant facing left with AVFC beneath.
The same would be good, or alternately with either Prepared or 1874 below would be my choice.
The message you responded to explained exactly why it would be stupid to open it up to anyone.
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No fucking gas lamp.
As I mentioned previously, it was done very intelligently that it would woosh straight over your head, Drummond. ;)
Erm, still is?
I just responded to the survey with a very clear message on it, hadn't noticed your very subtle point (and wasn't responding to it, sorry!)
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If it’s a shield, so be it, but I’d have preferred circular.
My requirements.
Must contain.
Aston Villa F.C
Prepared
1874
Lion facing left
Predominantly claret and blue (stupid question)
I like a star.
Sounds like you want an incredibly busy badge. Would look very dated.
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Finally got the email late last night. I said:
No shield, just a stand-alone lion, Which is facing to the left, with no star.
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For anyone who hasnt receive the e-mail just put your fan ID at the end of the following URL
https://www.surveymonkey.co.uk/r/crestlive?id=
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Finally got the email late last night. I said:
No shield, just a stand-alone lion, Which is facing to the left, with no star.
Exactly the same but included 1874
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Finally got the email late last night. I said:
No shield, just a stand-alone lion, Which is facing to the left, with no star.
Exactly the same but included 1874
Yeah me too.
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For anyone who hasnt receive the e-mail just put your fan ID at the end of the following URL
https://www.surveymonkey.co.uk/r/crestlive?id=
Ah brilliant. All the noses will be on this.
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You need to confirm your year or birth to validate it, so that should prevent any knuckledragger interference.
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Club have really dropped a bollock on this crest malarkey haven't they?
Genuine question, would my 5 year old fan ID still be usable?
I would vote for the hippo with ACR 2013 underneath it ;)
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Club have really dropped a bollock on this crest malarkey haven't they?
Genuine question, would my 5 year old fan ID still be usable?
I would vote for the hippo with ACR 2013 underneath it ;)
Give it a go.
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Finally filled out.
They really want to use a shield, don't they...
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It would seem so
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Finally got the email late last night. I said:
No shield, just a stand-alone lion, Which is facing to the left, with no star.
Roma have a standalone wolf as their crest on their kits this season. clean, simple, looks great.
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Finally got the email late last night. I said:
No shield, just a stand-alone lion, Which is facing to the left, with no star.
Roma have a standalone wolf as their crest on their kits this season. clean, simple, looks great.
Surely football fans from around the globe would confuse it with our more illustrious and period dressed neighbours?
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I've just done it, they really want to go back to a shield don't they, must be an American thing.
I've basically said the round league/euro cup 1980s badge is perfect (can add a star, not fussed) and I always will, because that is "my" era.
Randy's shield can go jump in the sea!
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A shield as per the old Trinity - including Aston Villa and a distinctive lion, wouldn't be the end of the world. Designed in such a way that those three key elements (I'm guessing claret outline, text and lion, blue background) can be used in any combination; from a website favicon, to a club blazer, to the badge on a shirt, to a banner in the ground to the side of the stand.
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I’d be happy with this
(https://i.ibb.co/8BM7N3h/IMG-0605.jpg) (https://ibb.co/8BM7N3h)
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The last time, when the option was shield or round, was there any mock ups of the shield on things? Shirts, around the ground, etc?
I only seem to be able to find the two badge options but nothing else.
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Are the questions different from last time, I cant remember?
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Never mind, i found a few....
(https://news.sportslogos.net/wp-content/uploads/2022/11/kits-1-750x399.jpg)
(https://news.sportslogos.net/wp-content/uploads/2022/11/merch-1-750x399.jpg)
I don't mind that, it's quite simple, allows for the use of the standalone lion at times, if necessary, would look good on a good kit with a good sponsor. If that, or some variation of it, is what they're pushing for, I don't mind. (Looks better without the star but I'm not losing sleep over it)
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Just catching up. What's all this? We already have a new round badge.
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I suspect the appeal to the club of having a shield design (or for that matter a circle) is that the visual identity, to use the lingo, is enclosed and therefore it is much less likely that "the integrity of the brand is diminished".
Brand identity guidelines make a big deal of keeping space around the identity as well as not using different backgrounds and colours.
If the image was the lion plus 'Aston Villa' or 'Prepared' or whatever, that becomes a lot harder to prevent, especially when people, other than the club, 'crowd' the identity by having other images or words too close.
Modern designs also look to be "clean", i.e., limited detail and no thin lines, so that they look the same even when small and/or when the resolution on screen or in print is poor.
It's possible to not be completely obsessive about this kind of stuff and have an enclosed identity plus one or two exceptions, like on the pocket of the suits club officials wear - which looks great. UTV.
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After the fiasco of last season's fan badge/crest survey, the next one had better be absolutely amazing.
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Never mind, i found a few....
(https://news.sportslogos.net/wp-content/uploads/2022/11/kits-1-750x399.jpg)
(https://news.sportslogos.net/wp-content/uploads/2022/11/merch-1-750x399.jpg)
I don't mind that, it's quite simple, allows for the use of the standalone lion at times, if necessary, would look good on a good kit with a good sponsor. If that, or some variation of it, is what they're pushing for, I don't mind. (Looks better without the star but I'm not losing sleep over it)
Its still got that star on it. Shit imo.
What's wrong with going back to the previous one (before Lerner) and using that lion for whatever they want it for? Nobody can complain then. I'm sick of this star.
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I’ve just done the survey. It read very much to me that they want a shield.
I really like the new one. I don’t care either way about the star.
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Never mind, i found a few....
(https://news.sportslogos.net/wp-content/uploads/2022/11/kits-1-750x399.jpg)
I don't mind that, it's quite simple, allows for the use of the standalone lion at times, if necessary, would look good on a good kit with a good sponsor. If that, or some variation of it, is what they're pushing for, I don't mind. (Looks better without the star but I'm not losing sleep over it)
I actually don't mind that one at all. The star and the 1874 could go where the lion is on the back of the shirt in that one picture.
Don't know if the lion should be the same golden colour as the 'Aston Villa' on the home badge at least and whether the light blue border is needed as the badge could just be a darker shade of claret.
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I’d be happy with this
(https://i.ibb.co/8BM7N3h/IMG-0605.jpg) (https://ibb.co/8BM7N3h)
I would be happy with that shirt and badge next season
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The main problem with the current new badge is that, displayed smaller, it doesn't really work very well on digital, as all those little details get lost.
I bet the new one is very clean and minimalist. If there's a 'surround' to it, ie a circle or a shield, it won't be a thick one with writing in it like the current round one.
It'll be, as discussed before, a design that can be used in differing formats, ie like the Liverpool one.
Have to say, and i hate to do this as they're wankers, but the Wolves badge is very good. Very clean, distinctive, works well in all delivery formats.
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The main problem with the current new badge is that, displayed smaller, it doesn't really work very well on digital, as all those little details get lost.
I bet the new one is very clean and minimalist. If there's a 'surround' to it, ie a circle or a shield, it won't be a thick one with writing in it like the current round one.
It'll be, as discussed before, a design that can be used in differing formats, ie like the Liverpool one.
Have to say, and i hate to do this as they're wankers, but the Wolves badge is very good. Very clean, distinctive, works well in all delivery formats.
Dont worry they are still wankers
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I’d be happy with this
(https://i.ibb.co/8BM7N3h/IMG-0605.jpg) (https://ibb.co/8BM7N3h)
I would be happy with that shirt and badge next season
I’ve got that shirt and I haven’t worn it in years. I wish I looked that good in it.
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So is the 'new' new badge going to be for the 150 year anniversary only, or the new badge for the foreseeable?
Seems like the club already have a pretty good idea of what they're going to do anyway, they can just pretend that the fans were involved.
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I’d be happy with this
(https://i.ibb.co/8BM7N3h/IMG-0605.jpg) (https://ibb.co/8BM7N3h)
who does though love ???
I would be happy with that shirt and badge next season
I’ve got that shirt and I haven’t worn it in years. I wish I looked that good in it.
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So is the 'new' new badge going to be for the 150 year anniversary only, or the new badge for the foreseeable?
Seems like the club already have a pretty good idea of what they're going to do anyway, they can just pretend that the fans were involved.
Yeah, I have always had the feeling that their preferred option would be the 'gas lamp' shaped shield design.
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So is the 'new' new badge going to be for the 150 year anniversary only, or the new badge for the foreseeable?
Seems like the club already have a pretty good idea of what they're going to do anyway, they can just pretend that the fans were involved.
Yeah, I have always had the feeling that their preferred option would be the 'gas lamp' shaped shield design.
The lamp looked like some PES West Midlands Village style shite.
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Aye. If it's a choice of that or the modified Lerner badge, it's the Lerner badge every time.
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I wish they would just fuck off with any references to a gas lamp. If it's a shield, fine. But gimmicks will just turn me off.
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The correct answer here is that we should adopt the Punjabi Villans badge. Not even close.
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is there any point in saying that the gas lamp story is almost certainly as fictitious as George Ramsay - manager?
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is there any point in saying that the gas lamp story is almost certainly as fictitious as George Ramsay - manager?
Then someone with historical knowledge should advise them before they make a terrible mistake. Get it wrong once then fine, it can be rectified, get wrong a 2nd time and we will be a laughing stock
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The gas lamp story will almost certainly never be proven to be right or wrong. Doesn't really matter, it's a story that's been around for yonks and is a great story, I doubt anyone really cares if it is or isn't.
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is there any point in saying that the gas lamp story is almost certainly as fictitious as George Ramsay - manager?
Then someone with historical knowledge should advise them before they make a terrible mistake. Get it wrong once then fine, it can be rectified, get wrong a 2nd time and we will be a laughing stock
They don't listen. The tours are apparently full of fiction but as PWS said, no-one seems to care.
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At least it's not like the actual date we were formed which is a new invention. The gas lamp thing at least has been around since well before I was born.
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Peter Morris has a lot to answer for...
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The main problem with the current new badge is that, displayed smaller, it doesn't really work very well on digital, as all those little details get lost.
I bet the new one is very clean and minimalist. If there's a 'surround' to it, ie a circle or a shield, it won't be a thick one with writing in it like the current round one.
It'll be, as discussed before, a design that can be used in differing formats, ie like the Liverpool one.
Have to say, and i hate to do this as they're wankers, but the Wolves badge is very good. Very clean, distinctive, works well in all delivery formats.
You're not wrong.
(https://universityofsunderland.shorthandstories.com/hate-thy-neighbour-part-1-fierce-but-forgotten/assets/jRP1dW4KYs/wolves-brighton-scaled-e1590766041800-1024x677-1024x677.jpeg)
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is there any point in saying that the gas lamp story is almost certainly as fictitious as George Ramsay - manager?
Then someone with historical knowledge should advise them before they make a terrible mistake. Get it wrong once then fine, it can be rectified, get wrong a 2nd time and we will be a laughing stock
They don't listen. The tours are apparently full of fiction but as PWS said, no-one seems to care.
At least it's not like the actual date we were formed which is a new invention. The gas lamp thing at least has been around since well before I was born.
The gas lamp thing is at least feasible. "Take you, your new found friends and your football talk somewhere else, I need the light in this room now to do me darning"
"Come on lads, we'll get no peace with her in this mood, we'll discuss this on the corner of the street where there's light"
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It had better not be the fookin gas light bollicks. If it is a crest it needs to be the 1950s one, otherwise I riot.
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What do they expect me to reply to "Is the shape important?"
"No, it is not. Do what you want. Why not have a cock and balls with 'Prepared' and stars shooting out of the bellend?" Tsk!
We had some fresh concrete laid at work recently, and somebody drew a cock and balls on it before it set. When they had him in for his disciplinary for defacing company property, he said it was a rocket ship. They still sacked him, but it was a good try.
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Looks like we’re stuck with the star then!
The rest of the initial results not so bad.
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Looks like we’re stuck with the star then!
The rest of the initial results not so bad.
Fake news if you ask me, it will be what they want. Probably rightly so - unless it’s a Lerner special.
Just get some competent people to design it.
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What do they expect me to reply to "Is the shape important?"
"No, it is not. Do what you want. Why not have a cock and balls with 'Prepared' and stars shooting out of the bellend?" Tsk!
We had some fresh concrete laid at work recently, and somebody drew a cock and balls on it before it set. When they had him in for his disciplinary for defacing company property, he said it was a rocket ship. They still sacked him, but it was a good try.
Ha ha that’s a brilliant story
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Looks like we’re stuck with the star then!
The rest of the initial results not so bad.
Fake news if you ask me, it will be what they want. Probably rightly so - unless it’s a Lerner special.
Just get some competent people to design it.
Just had an email where Heck feeds back that 85% have asked to keep it. I think that’s pretty conclusive and if they didn’t want to go with that, they wouldn’t have told us that number.
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Villans,
I am absolutely thrilled at the uptake of the recent fan consultation, with 16,000 Season Ticket Holders, Members and those on the Waiting List taking the opportunity to contribute their views via the Crest Survey. This is one of the largest responses in club history, and such a huge turnout has naturally provided us with a wealth of insights as we move forward with this important piece of work.
In terms of next steps, we will now undertake a detailed review of the combined outputs from the 2022 consultation, alongside this refreshed perspective from 2023. Once this analysis is complete, we will work to incorporate fan feedback, as best as we can, along with the views of wider club stakeholders, before sharing our new club crest later this season. This reveal will form part of a wider refresh of the club’s brand and kit, on which we are currently focussing a great deal of our time, so that the club is ready to go to the next level in our 150th anniversary season in 2024/25.
As a club we are keen to ensure that our fans feel part of this re-design process, therefore I have taken the decision to share with you the summary of the results of the recent survey:
16,000 validated surveys...
Supporters across our global base of Season Ticket Holders, Members and those on the Waiting List
Visually striking and recognisable...
60% believe that whilst the new crest should be claret and blue, it should also be visually striking and recognisable
How the shield design reflects our history...
52% of you strongly agreed or agreed that the shield shape design best reflects our heritage, with 20% holding a neutral point of view
Building a picture of our heritage...
68% felt that it is most important for the crest to build a picture of our heritage as a traditional club
Our name represented...
A combined 81% of you would like to see the name represented as either Aston Villa FC or Aston Villa
Lion facing left...
As for the Rampant Lion, 47% would like to see it facing to the left and 30% open to either direction
1874, a year to remember...
73% agree that 1874 should be included in the crest design
1982 European Cup celebration...
An overwhelming 85% would like to ensure we incorporate our 1982 European Cup star into the design
Furthermore, I am delighted to share that we have selected the five winners of our prize draw, each of whom will be contacted separately in order to receive their signed home shirt.
Last but not least, I would like to thank all of you who took the time to share your valuable opinions with us, and I am looking forward to the next chapter of this historic club as we kick off our 150th anniversary celebration.
UTV!
Chris Heck's signature
Chris Heck
President of Business Operations
85% of you are idiots.
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85% of you are idiots.
Yup - small-time idiots.
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Fuck off.
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Nev’s not best pleased
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By the sound of things…
Shield
Star
Aston Villa
Lion - two heads
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How the shield design reflects our history...
52% of you strongly agreed or agreed that the shield shape design best reflects our heritage, with 20% holding a neutral point of view
What percentage agreed that the round badge design reflects our history/heritage?
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Nev’s not best pleased
Dead right. Our opinion didn't count when this ****** walked in and decided he didn't like what he saw, why would it now?
They can do what they like but I don't appreciate being patronised, treated with contempt and lied to.
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Shield
Star
Aston Villa
Lion - two heads
Visually striking suggests colourful hippos juggling a star
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Shield
Star
Aston Villa
Lion - two heads
Circular badge within a shield, two headed lion and 1874 made out of miniature stars.
Bunce for the designer and the stocks for Heck.
Everyone's a winner, petit dejeuner.
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Nev’s not best pleased
Dead right. Our opinion didn't count when this ****** walked in and decided he didn't like what he saw, why would it now?
They can do what they like but I don't appreciate being patronised, treated with contempt and lied to.
Nev and I don't tend to agree on much, but I can totally understand his ire on this occasion.
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85% of you are idiots.
Yup - small-time idiots.
Fully agree.
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85% of you are idiots.
Yup - small-time idiots.
Fully agree.
Yep.
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85% of you are idiots.
Yup - small-time idiots.
Fully agree.
Yep.
Or not grumpy 😂 can’t say the star bothered me in the slightest
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By the sound of things…
Shield
Star
Aston Villa
Lion - two heads
And in claret and blue.
Like the idea of having 1874, as we are the oldest big club.
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No mention of incorporating the Reverser. I put that CAPITALS as well.
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When I first read the email, the comment that struck me as slightly worrying was: "60% believe that whilst the new crest should be claret and blue, it should also be visually striking and recognisable". This has a slight question over the use of claret and blue, which would be a travesty is they started fucking around with the colours.
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Surprised by our little whatsapp group, all want a star except me. Age range 40-60
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When I first read the email, the comment that struck me as slightly worrying was: "60% believe that whilst the new crest should be claret and blue, it should also be visually striking and recognisable". This has a slight question over the use of claret and blue, which would be a travesty is they started fucking around with the colours.
yeh, striking and recognisable gives them licence to come up with any old tosh.
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it is going to be neon orange and green isn’t it 😳
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It was a fait accompli before the survey was sent out. Same as the TV was.
Shield, Lion Facing Left, Club name, 1874, star.
Tbh other than the star I'm ok with it. But they do take us for mugs.
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Surprised by our little whatsapp group, all want a star except me. Age range 40-60
The passionate hatred I have for the star inside the badge is at irrational levels but I just cannot get my head around wanting it inside the badge. I don't understand it, have it above like so many teams do if you want it. It will always look shit inside the badge, always. Redesign when we win it again? It's just daft.
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I think it's quite clear what the club favour, so we're probably going to end up with something like this I would have thought:
(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfX5_PahrIIHqR0d72ySAn1SQthdRy4OpvF66gCyBPcRSog098bd-j-Claoeuv0qLbHQWvf4-YtHqKEoFwf67Nl2sEHSvfR0pO2Nj7Lr0sLTtKe7x9hRegHdXQ_KHTyyKvfeWCEr-nVXA2UinTTddJEf4nelgZ8wVf_kWAmC1VpNFRY1rcRlSXi2SI/s435/aston-villa-launch-crest-vote-with-2-options-2.jpg)
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I think it's quite clear what the club favour, so we're probably going to end up with something like this I would have thought:
(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfX5_PahrIIHqR0d72ySAn1SQthdRy4OpvF66gCyBPcRSog098bd-j-Claoeuv0qLbHQWvf4-YtHqKEoFwf67Nl2sEHSvfR0pO2Nj7Lr0sLTtKe7x9hRegHdXQ_KHTyyKvfeWCEr-nVXA2UinTTddJEf4nelgZ8wVf_kWAmC1VpNFRY1rcRlSXi2SI/s435/aston-villa-launch-crest-vote-with-2-options-2.jpg)
I don't mind that design, but I don't see how you put Aston Villa and 1874 on it without it just looking overcrowded and messy.
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A couple of crappy, modern shield attempts...
(https://i.ibb.co/tzRwWfw/Shield-Crest.jpg) (https://ibb.co/tzRwWfw)
If we must have a star, then at least put it at the top where the lion doesn't look like he's juggling.
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The shield on the right is a decent effort. I wouldn't mind it.
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This is why we can’t have nice things.
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Can see the shield potentially being like the one from the 50's and 60's:
(https://www.scoredraw.com/siteimg/extrapics/4455.jpg)
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I think it's quite clear what the club favour, so we're probably going to end up with something like this I would have thought:
(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfX5_PahrIIHqR0d72ySAn1SQthdRy4OpvF66gCyBPcRSog098bd-j-Claoeuv0qLbHQWvf4-YtHqKEoFwf67Nl2sEHSvfR0pO2Nj7Lr0sLTtKe7x9hRegHdXQ_KHTyyKvfeWCEr-nVXA2UinTTddJEf4nelgZ8wVf_kWAmC1VpNFRY1rcRlSXi2SI/s435/aston-villa-launch-crest-vote-with-2-options-2.jpg)
I don't mind that design, but I don't see how you put Aston Villa and 1874 on it without it just looking overcrowded and messy.
I agree. I would prefer something more traditional, but think that would be OK. Take the star out and put the lion the right way around and I'd be fine with that. Would like to see what it looked like with 1874 under the lion, but am not too bothered with that, as feel that and the star could go somewhere else on the shirt.
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All the shield designs I've seen look like they belong on the menu of a wedding venue that ran out of advertising budget.
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The correct answer here is that we should adopt the Punjabi Villans badge. Not even close.
Youi're not wrong! That's excellent.
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This is all hypothetical isn’t it. They have the design done and dusted already.
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Surprised by our little whatsapp group, all want a star except me. Age range 40-60
The passionate hatred I have for the star inside the badge is at irrational levels but I just cannot get my head around wanting it inside the badge. I don't understand it, have it above like so many teams do if you want it. It will always look shit inside the badge, always. Redesign when we win it again? It's just daft.
This. Having the star isn't the problem. Its position within the design is.
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What happens if the women's team win the Champions League? Do we stick another star on it?
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All the shield designs I've seen look like they belong on the menu of a wedding venue that ran out of advertising budget.
Aye. They might have a lion in. They might even say Aston Villa.
But they don't look Villa at all.
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What happens if the women's team win the Champions League? Do we stick another star on it?
It would be on thier kit as its not the same competition
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What happens if the women's team win the Champions League? Do we stick another star on it?
It would be on thier kit as its not the same competition
But the star is on the crest because the men won a competition. And the women wear the same crest. So there should be a 2 stars if the women win.
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What happens if the women's team win the Champions League? Do we stick another star on it?
I hadn't actually thought about that...
I suppose it all depends on whether the club group together titles for both mens & womens teams or whether they separate the titles between the two team genders.
So if they group them, then everybody gets a single star because its classed as the club has won the tournament. If the women win the tournament then a second star is added.
If they separate them, then the womens team don't get the star until they have won the tournament. If they do, they get a single star & the mens stays the same.
Its a complication, & a valid question for sure.
As for the design of the star, it is something I could leave or take. But if it is to be added, then the only place for it is outside of the shield/circle/etc, centred, at the top.
Anything else is just cramming it in for the sake of it & that is poor design.
But the question regarding the womens team is a valid one & certainly complicates things.
So its probably best just to leave it off until the mens team actually play in the tournament & it only be on those specific Champions League shirts...
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This reminds me that I had a thought the other week about what happens to ‘We even conquered Europe in 1982’ if we conquer Europe in 2024?
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We should copy that queen's park kit where they had every result in their history (win, draw, lose) on their shirt except have it as the background to the shield. Then we wouldn't need the star. It would mean updating the badge every season, but seeing as we do that anyway ...
(https://todosobrecamisetas.com/wp-content/uploads/Queens-Park-FC-2020-21-Admiral-Away-Kit-01.jpg)
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This reminds me that I had a thought the other week about what happens to ‘We even conquered Europe in 1982’ if we conquer Europe in 2024?
just add another verse.
We keep singing this god damn awful song.
It really makes you snore.
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This reminds me that I had a thought the other week about what happens to ‘We even conquered Europe in 1982’ if we conquer Europe in 2024?
just add another verse.
We keep singing this god damn awful song.
It really makes you snore.
Not sure that third verse will catch on tbh.
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This reminds me that I had a thought the other week about what happens to ‘We even conquered Europe in 1982’ if we conquer Europe in 2024?
just add another verse.
We keep singing this god damn awful song.
It really makes you snore.
Not sure that third verse will catch on tbh.
ok
We had 1 star in our badge.
We wanted at least one more.
So we conquered ………….
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We should copy that queen's park kit where they had every result in their history (win, draw, lose) on their shirt except have it as the background to the shield. Then we wouldn't need the star. It would mean updating the badge every season, but seeing as we do that anyway ...
(https://todosobrecamisetas.com/wp-content/uploads/Queens-Park-FC-2020-21-Admiral-Away-Kit-01.jpg)
Spider Scum!
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Just reading that email from Heck. 85% of respondents want to incorporate a star on the badge? Freaks.
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Surprised by our little whatsapp group, all want a star except me. Age range 40-60
The passionate hatred I have for the star inside the badge is at irrational levels but I just cannot get my head around wanting it inside the badge. I don't understand it, have it above like so many teams do if you want it. It will always look shit inside the badge, always. Redesign when we win it again? It's just daft.
This. Having the star isn't the problem. Its position within the design is.
Tried explaining it to people who are pro star that even if you could convince me to have the star, it still looks ridiculous having it inside the crest. They simply don't listen. They think not including the star is being ashamed of our achievements.
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Just reading that email from Heck. 85% of respondents want to incorporate a star on the badge? Freaks.
I know, FFS. Shit beyond belief.
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We should copy that queen's park kit where they had every result in their history (win, draw, lose) on their shirt except have it as the background to the shield.
(https://todosobrecamisetas.com/wp-content/uploads/Queens-Park-FC-2020-21-Admiral-Away-Kit-01.jpg)
I probably wouldn't have got the resident ginger to model that particular kit.
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Then curtains match the rug though.
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We should copy that queen's park kit where they had every result in their history (win, draw, lose) on their shirt except have it as the background to the shield.
(https://todosobrecamisetas.com/wp-content/uploads/Queens-Park-FC-2020-21-Admiral-Away-Kit-01.jpg)
I probably wouldn't have got the resident ginger to model that particular kit.
I'm a ginge and used to wear the Holland top in my early teens. A) What was I thinking? B) Clearly no-one loved me enough to tell me I literally looked like a satsuma.
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We should copy that queen's park kit where they had every result in their history (win, draw, lose) on their shirt except have it as the background to the shield.
(https://todosobrecamisetas.com/wp-content/uploads/Queens-Park-FC-2020-21-Admiral-Away-Kit-01.jpg)
I probably wouldn't have got the resident ginger to model that particular kit.
I'm a ginge and used to wear the Holland top in my early teens. A) What was I thinking? B) Clearly no-one loved me enough to tell me I literally looked like a satsuma.
😂
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If Chris Heck reads these comments - he will realise what a bunch of moaners we all are, we are never happy.
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We should copy that queen's park kit where they had every result in their history (win, draw, lose) on their shirt except have it as the background to the shield.
(https://todosobrecamisetas.com/wp-content/uploads/Queens-Park-FC-2020-21-Admiral-Away-Kit-01.jpg)
I probably wouldn't have got the resident ginger to model that particular kit.
I'm a ginge and used to wear the Holland top in my early teens. A) What was I thinking? B) Clearly no-one loved me enough to tell me I literally looked like a satsuma.
Did you wear purple shorts too, for the 'edgy' bit?
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Orange and purple was the colour format in the halucinogeninc Food Giant that used to be in Chelmsley shopping centre in the 90's.
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It’s also the colour way on some West Midlands Trains for some reason.
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There was a section at the end of the survey where you could say what shape you wanted. They haven't told us what % of responders said round to that?
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I cannot believe that many people wanted a star, the absolute chucklefucks.
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I certainly hope some voted for a rhombicosidodecahedron for our new badge shape.
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I cannot believe that many people wanted a star, the absolute chucklefucks.
Me neither. In fact it’s bullshit I’d say. They’ve already decided what ‘they’ want and it includes a star.
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Unfortunately, I can.
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You've only got to look at Twitter to see how many people want a star. Any dissent is immediately jumped on as "dissing are history."
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You've only got to look at Twitter to see how many people want a star. Any dissent is immediately jumped on as "dissing are history."
If I ever needed a reminder why I don’t do social media then this is it.
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If Chris Heck reads these comments - he will realise what a bunch of moaners we all are, we are never happy.
Yeah, fancy the fans expressing opinions on a matter the club specifically asked for our opinions on, and on a thread on an Aston Villa fans forum, posted specifically to talk about the review.
As far as I can tell, there's just the one moaner here.
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You've only got to look at Twitter to see how many people want a star. Any dissent is immediately jumped on as "dissing are history."
Yep. I still do try to convince them otherwise but it's like talking to a brick wall.
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If Chris Heck reads these comments - he will realise what a bunch of moaners we all are, we are never happy.
Yeah, fancy the fans expressing opinions on a matter the club specifically asked for our opinions on, and on a thread on an Aston Villa fans forum, posted specifically to talk about the review.
As far as I can tell, there's just the one moaner here.
It needs to be the hippo badge or nothing.
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Is it Heck!
I don't think he has final say on the badge.
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As far as incorporating the star because of a trophy win, I'd rather we incorporate something unique to us. That no other club has.
I'd got for a scroll or letter representing William McGregor's idea that saved football.
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(https://i.ibb.co/QFL1J1s/20231016-221252.jpg) (https://ibb.co/996CpCR)
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From @primetimeperry on Twitter
(https://i.ibb.co/K6PV7DY/20231016-234228.jpg) (https://ibb.co/K6PV7DY)
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The middle blue one is quite nice
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Middle on the bottom for me
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From @primetimeperry on Twitter
(https://i.ibb.co/K6PV7DY/20231016-234228.jpg) (https://ibb.co/K6PV7DY)
Proves how difficult it is to include 1874 in a shield design. Gets a bit cluttered.
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Middle on the bottom for me
I agree but it's the pointless one, they've basically said it's not happening.
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From @primetimeperry on Twitter
(https://i.ibb.co/K6PV7DY/20231016-234228.jpg) (https://ibb.co/K6PV7DY)
I would be quite happy if we ended up with the top-left shield shape. The 1874/2024 dates for be removed in our annual badge redesign and it'd look perfect.
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From @primetimeperry on Twitter
(https://i.ibb.co/K6PV7DY/20231016-234228.jpg) (https://ibb.co/K6PV7DY)
I would be quite happy if we ended up with the top-left shield shape. The 1874/2024 dates for be removed in our annual badge redesign and it'd look perfect.
I like top left, but without the dates and star.
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From @primetimeperry on Twitter
(https://i.ibb.co/K6PV7DY/20231016-234228.jpg) (https://ibb.co/K6PV7DY)
I would be quite happy if we ended up with the top-left shield shape. The 1874/2024 dates for be removed in our annual badge redesign and it'd look perfect.
I like top left, but without the dates and star.
Agreed, that would be my choice too.
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I agree re top left shield too. I don't want a star but fear it's here to stay. As for 1874, I like it being part of the design.
Middle bottom, is the lion rampant that can be used in various places as a standalone, different colours, etc.
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From @primetimeperry on Twitter
(https://i.ibb.co/K6PV7DY/20231016-234228.jpg) (https://ibb.co/K6PV7DY)
Proves how difficult it is to include 1874 in a shield design. Gets a bit cluttered.
Agreed, they look very messy compared to the current round design.
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I would like the middle one first row or the first one second row.
It would standout more on the jersey with a golden lion which is the correct colour of a lion as well.
It's most likely a shield shape badge so will be interesting what the final one will come as.
I do think that star is something to be proud of and is symbolic to all football clubs in recognition to winning so that ideally should be kept and proudly on display.
Up The Villa!
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Most of those are far too busy to work well when scaling down.
First on the middle row or Second on the bottom row are the 2 that jump out as exceptions to me. I prefer a better shape for that shield though, combine the shield from the bottom right with everything else from the middle left and I think you get a shield design that works.
I prefer the golden/yellow lion on claret, has better contrast than a claret lion on a blue background. Adding white should automatically cancel them out, both with it look weird as soon as you shrink it down to even the forum thumbnail size.
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From @primetimeperry on Twitter
(https://i.ibb.co/K6PV7DY/20231016-234228.jpg) (https://ibb.co/K6PV7DY)
I would be quite happy if we ended up with the top-left shield shape. The 1874/2024 dates for be removed in our annual badge redesign and it'd look perfect.
I like top left, but without the dates and star.
Same here...
Although bottom middle could also be an option...
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Most of those are far too busy to work well when scaling down.
No more so than the Liverpool shield with the gates on them.
Or the Man Utd crest that is thought to be one of the strongest pieces of branding in the world*.
There are multiple crests that are more complicated than any of those, or our circle version.
Otherwise, we are going down another of the strongest pieces of branding in the world*, with the New York Yankees style route.
But then again, that is why there are branding instructions, to give a minimum scale size, amongst many other stipulations...
*may have changed but I remember reading about it in a design magazine a few years ago when I was working within the sports industry as a designer...
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Liverpool use a different logo for digital, though, don't they?
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Liverpool use a different logo for digital, though, don't they?
Their kits just have the bird with LFC underneath it.
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1500 posts. Fuck me, I talk a lot... 😂😉
Liverpool use a different logo for digital, though, don't they?
No.
Their Twitter account is the gates logo.
As are their YouTube account, official site, usage on the official Premier League site, on Sky Sports, etc.
The latter two would have had to have had official club permission to use the correct logo too.
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From @primetimeperry on Twitter
(https://i.ibb.co/K6PV7DY/20231016-234228.jpg) (https://ibb.co/K6PV7DY)
I would be quite happy if we ended up with the top-left shield shape. The 1874/2024 dates for be removed in our annual badge redesign and it'd look perfect.
I like top left, but without the dates and star.
Same here...
Although bottom middle could also be an option...
The star thing doesn’t bother too much other than for optical reasons. As there is only one it will always look wrong wherever it goes. It either looks lost, an afterthought or that the lion as playing with it. Just don’t bother until we’ve won it a few times.
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If it must be there it looks far better outside a shield and central.
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Most of those are far too busy to work well when scaling down.
No more so than the Liverpool shield with the gates on them.
Or the Man Utd crest that is thought to be one of the strongest pieces of branding in the world*.
There are multiple crests that are more complicated than any of those, or our circle version.
Otherwise, we are going down another of the strongest pieces of branding in the world*, with the New York Yankees style route.
But then again, that is why there are branding instructions, to give a minimum scale size, amongst many other stipulations...
*may have changed but I remember reading about it in a design magazine a few years ago when I was working within the sports industry as a designer...
Liverpool scaled down as a favicon:
(https://i.ibb.co/VpXf0x0/urgh.png) (https://ibb.co/VpXf0x0)
Are you saying that doesn't look fucking shit?
Man Utd is similar.
If I could be arsed I'd do the same for phone apps but the point is there are plenty of times where a very small icon is needed and clubs prefer to use their official crest but it is just a bit shit.
The Yankees are different because they use a completely different icon for those scenarios (the overlapped NY).
If the club want a kit badge with all sorts of bling on it then I'm fine with that so long as it comes with a full set of branding instructions but I have the worry that if we say "look we've got a great new crest" and then we just use bits and pieces from that it will lead to complaints so I'd prefer to start with a simpler design and then have other elements that cna be added rather than taken away.
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That Liverpool one may look shit, but it's identifiable.
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I'm not that keen on any of the badges really but the top left one is the pick of the bunch.
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Most of those are far too busy to work well when scaling down.
No more so than the Liverpool shield with the gates on them.
Or the Man Utd crest that is thought to be one of the strongest pieces of branding in the world*.
There are multiple crests that are more complicated than any of those, or our circle version.
Otherwise, we are going down another of the strongest pieces of branding in the world*, with the New York Yankees style route.
But then again, that is why there are branding instructions, to give a minimum scale size, amongst many other stipulations...
*may have changed but I remember reading about it in a design magazine a few years ago when I was working within the sports industry as a designer...
Liverpool scaled down as a favicon:
(https://i.ibb.co/VpXf0x0/urgh.png) (https://ibb.co/VpXf0x0)
Are you saying that doesn't look fucking shit?
Man Utd is similar.
If I could be arsed I'd do the same for phone apps but the point is there are plenty of times where a very small icon is needed and clubs prefer to use their official crest but it is just a bit shit.
The Yankees are different because they use a completely different icon for those scenarios (the overlapped NY).
If the club want a kit badge with all sorts of bling on it then I'm fine with that so long as it comes with a full set of branding instructions but I have the worry that if we say "look we've got a great new crest" and then we just use bits and pieces from that it will lead to complaints so I'd prefer to start with a simpler design and then have other elements that cna be added rather than taken away.
Its not amazing quality when its pinched down to those sizes, but it is still instantly recognisable as the brand piece that it is.
The problem is, anything pinched down to that size, even the New York Yankees or the Dallas Cowboys, two widely known, but simple, brand assets, would lose quality.
Both would still be instantly recognisable though. And thats the point.
I cant say what will happen for sure, or what did happen previously, but in my experience, there should be complex brand instructions from any reputable design company for any brand assets they create.
From the previous circular design, we were briefly shown some of those instructions in some of the mock ups. But they were not the brand instructions.
Fans would never really see those as the designer would...
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Most of those are far too busy to work well when scaling down.
No more so than the Liverpool shield with the gates on them.
Or the Man Utd crest that is thought to be one of the strongest pieces of branding in the world*.
There are multiple crests that are more complicated than any of those, or our circle version.
Otherwise, we are going down another of the strongest pieces of branding in the world*, with the New York Yankees style route.
But then again, that is why there are branding instructions, to give a minimum scale size, amongst many other stipulations...
*may have changed but I remember reading about it in a design magazine a few years ago when I was working within the sports industry as a designer...
Liverpool scaled down as a favicon:
(https://i.ibb.co/VpXf0x0/urgh.png) (https://ibb.co/VpXf0x0)
Are you saying that doesn't look fucking shit?
Man Utd is similar.
If I could be arsed I'd do the same for phone apps but the point is there are plenty of times where a very small icon is needed and clubs prefer to use their official crest but it is just a bit shit.
The Yankees are different because they use a completely different icon for those scenarios (the overlapped NY).
If the club want a kit badge with all sorts of bling on it then I'm fine with that so long as it comes with a full set of branding instructions but I have the worry that if we say "look we've got a great new crest" and then we just use bits and pieces from that it will lead to complaints so I'd prefer to start with a simpler design and then have other elements that cna be added rather than taken away.
Its not amazing quality when its pinched down to those sizes, but it is still instantly recognisable as the brand piece that it is.
The problem is, anything pinched down to that size, even the New York Yankees or the Dallas Cowboys, two widely known, but simple, brand assets, would lose quality.
Both would still be instantly recognisable though. And thats the point.
I cant say what will happen for sure, or what did happen previously, but in my experience, there should be complex brand instructions from any reputable design company for any brand assets they create.
From the previous circular design, we were briefly shown some of those instructions in some of the mock ups. But they were not the brand instructions.
Fans would never really see those as the designer would...
It is recognisable I agree and despite me thinking it looks shit, I'm fine with it if they are. My point really is that if you decide, in 2022/23, to do a rebranding you should be considering the digital side of things and in those cases I don't think you'd design something like that Liverpool crest.
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I would like the middle one first row or the first one second row.
It would standout more on the jersey with a golden lion which is the correct colour of a lion as well.
It's most likely a shield shape badge so will be interesting what the final one will come as.
I do think that star is something to be proud of and is symbolic to all football clubs in recognition to winning so that ideally should be kept and proudly on display.
Up The Villa!
Proud of the star why? The star isn't the same as the Cup win. We don't have it scrubbed from our honours list if we remove the star from the crest.
Do you think MU, Liverpool and Chelsea aren't proud of their European Cups?
It is pompous for several reasons. The fact of the matter is it just isn't common practice in England to do this and by doing it we make ourselves look insecure (and indirectly we are suaing we won't win it again, which is the wrong fucking attitude if you want to be successful).
If our fans truly believed we are a big club they would reject this star.
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I would like the middle one first row or the first one second row.
It would standout more on the jersey with a golden lion which is the correct colour of a lion as well.
It's most likely a shield shape badge so will be interesting what the final one will come as.
I do think that star is something to be proud of and is symbolic to all football clubs in recognition to winning so that ideally should be kept and proudly on display.
Up The Villa!
Proud of the star why? The star isn't the same as the Cup win. We don't have it scrubbed from our honours list if we remove the star from the crest.
Do you think MU, Liverpool and Chelsea aren't proud of their European Cups?
It is pompous for several reasons. The fact of the matter is it just isn't common practice in England to do this and by doing it we make ourselves look insecure (and indirectly we are suaing we won't win it again, which is the wrong fucking attitude if you want to be successful).
If our fans truly believed we are a big club they would reject this star.
Having a star above our badge during European games I can understand. Having it in our badge just looks ridiculous. I agree getting rid of it doesn’t mean we haven’t won the biggest prize in European football and that we’ve forgotten about it. I was there in Rotterdam as a young lad and I don’t want it there but I am so proud of the club and what it achieved that night.
It doesn’t keep me awake at night but given the choice I’d rather it wasn’t anywhere near a new badge.
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Why when i click on the picture to open up to look at it does a huge coke advert kick in????
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Why when i click on the picture to open up to look at it does a huge coke advert kick in????
Because of your browsing history. Have you been shopping on the dark net again?
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Why when i click on the picture to open up to look at it does a huge coke advert kick in????
Because of your browsing history. Have you been shopping on the dark net again?
It's not to be sniffed at.
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Why when i click on the picture to open up to look at it does a huge coke advert kick in????
Because of your browsing history. Have you been shopping on the dark net again?
Somebody of my acquaintance recently had a knock on the door from Big Rozzer after their details were found in the files of a dark web 'trader', who'd been busted, indicating they were a regular client. They weren't in, and have no plans to be.
It wasn't me, incidentally.
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Crestfallen. It's almost as if creating all those 'what if' mock-ups was a waste of time.
Anyway, let's have some more, since it seems the roundel isn't going be the future.
I've used the old shield with a variety of outlines and fills, on different backgrounds,
home, away etc.
Take your pick.
(https://i.ibb.co/gzBy5pH/Aston-Villa-badges-shield-home-away-23.png) (https://ibb.co/gzBy5pH)
(https://i.ibb.co/T1MXDmn/Aston-Villa-badges-shield-B-W-23.png) (https://ibb.co/T1MXDmn)
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Claret lion on L Blue works, don’t.ike the yellow lettering though.
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Claret lion on L Blue works, don’t.ike the yellow lettering though.
I like them both, but, agree, you can’t have yellow lettering on the blue.
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(https://i.ibb.co/y5DFdjs/20231019-153949.jpg) (https://ibb.co/y5DFdjs)
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(https://i.ibb.co/y5DFdjs/20231019-153949.jpg) (https://ibb.co/y5DFdjs)
Perfect ✔️
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That shield's too stuffy. It looks like a wooden golf trophy. I don't see why there should any yellow on the badge at all.
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(https://i.ibb.co/y5DFdjs/20231019-153949.jpg) (https://ibb.co/y5DFdjs)
Perfect ✔️
There's no chance, it is too fussy still, I bet we get something way, way simpler than that.
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(https://i.ibb.co/y5DFdjs/20231019-153949.jpg) (https://ibb.co/y5DFdjs)
that's the one 8)
UTV
The Doc
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(https://i.ibb.co/y5DFdjs/20231019-153949.jpg) (https://ibb.co/y5DFdjs)
love that
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Crestfallen. It's almost as if creating all those 'what if' mock-ups was a waste of time.
Anyway, let's have some more, since it seems the roundel isn't going be the future.
I've used the old shield with a variety of outlines and fills, on different backgrounds,
home, away etc.
Take your pick.
(https://i.ibb.co/gzBy5pH/Aston-Villa-badges-shield-home-away-23.png) (https://ibb.co/gzBy5pH)
(https://i.ibb.co/T1MXDmn/Aston-Villa-badges-shield-B-W-23.png) (https://ibb.co/T1MXDmn)
The top right one in those pictures looks fine for me. Still not a fan of the star being on there and not sure it even needs 1874 though.
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(https://i.ibb.co/y5DFdjs/20231019-153949.jpg) (https://ibb.co/y5DFdjs)
Not a fan of the yellow text outside of the shield / ribbon.
Remove "EST 1874" & replace with "ASTON VILLA FC" in the ribbon & I think that would be the best out of the shield designs so far...
I also think that if we are to use the detailed lion, then the outside yellow piping on the shield probably need some bevels to tie it all together...
If the club insist on using a shield, then this is the perfect shape for it though, no matter what else is placed with it...
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(https://i.ibb.co/y5DFdjs/20231019-153949.jpg) (https://ibb.co/y5DFdjs)
Perfect ✔️
There's no chance, it is too fussy still, I bet we get something way, way simpler than that.
Get rid of "Aston Villa"
Get rid of 1874
Put in "Prepared"
Job done! Proper Villa badge!
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(https://i.ibb.co/y5DFdjs/20231019-153949.jpg) (https://ibb.co/y5DFdjs)
love that
For me the pre 60s crest is THE Aston Villa crest so I love this or a variation of it. And, it wouldn't ever need changing !
Edit- could Aston Villa go in the ribbon instead of 1874? To avoid lazy comparisons with Everton, how would it look in a 90s/00s type shield?
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That is definately the way forward
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(https://i.ibb.co/y5DFdjs/20231019-153949.jpg) (https://ibb.co/y5DFdjs)
love that
That’s very nice. Like that a lot.
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(https://i.ibb.co/y5DFdjs/20231019-153949.jpg) (https://ibb.co/y5DFdjs)
That's the one for me :)
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(https://i.ibb.co/y5DFdjs/20231019-153949.jpg) (https://ibb.co/y5DFdjs)
I cant add the "ASTON VILLA F.C." text to replace "EST 1874", as Im using iPad free software & not sure where I can snap the text to the curve of the ribbon, but you get the idea...
(https://i.ibb.co/n0r1kkP/IMG-0126.jpg)
Hows about just a simple, no fuss shield?
(https://i.ibb.co/Kr32fLS/IMG-0126.jpg)
Having seen both together, I prefer it with the ribbon...
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If we go down the route of a super traditional shield like that then I think it needs the 1874 on there. If that's the plan I'd put Aston Villa in the ribbon and then use the space above for the date because we play with it a bit.
Next season it's 1874 - 2024.
If we get into the Champions league it's Est * 1874, that sort of thing.
It isn't the way I'd go because I find heraldry overly fussy but I'd be happier with it than the 82 throwback stuff that I really dislike for a whole bunch of reasons.
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We need something that's flexible, The lion, the font, the shield, the ribbon, all elements which can be utilised for brand familiarity on their own or together depending on the circumstance.
From that latest design, you could use the shield on it's own, for example on t-shirts, bags, balls, hats etc. The font and jiust Aston Villa pretty much anywhere, the ribbon on merchandising and paperwork, the lion without the shield as a watermark or simple logo anywhere. All identifiable, all strengthening the brand, all familiar.
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Now I’ve seen these designs, I’ll be absolutely gutted if the club don’t come up with something very similar, if not identical. It looks spot on to me.
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Now I’ve seen these designs, I’ll be absolutely gutted if the club don't stick with the current badge or come up with something very similar e.g with the lion facing left. These shield designs look very dated to me
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and those last 2 posts are why I don't see the point of the fan engagement at this point. I know they have to do it have it happen much later when the design have bene created and we're just picking the best option from 2 or 3 choices.
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Hang on, are these not the club's suggestions?! I've not been paying too much attention, but I assumed that after so many posts agonising about it these must be the ones they're choosing from. So they're just internet mock-ups?
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(https://i.ibb.co/y5DFdjs/20231019-153949.jpg) (https://ibb.co/y5DFdjs)
This but the club name needs to be inside the scroll. The date is pointless imo. It's never been a part of our crest so no need to add it now.
Unfortunately we're going to have a lopsided star forced in which will make it look very similar to the Lerner badge and the whole thing will be pointless.
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Hang on, are these not the club's suggestions?! I've not been paying too much attention, but I assumed that after so many posts agonising about it these must be the ones they're choosing from. So they're just internet mock-ups?
Yeah...
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Hang on, are these not the club's suggestions?! I've not been paying too much attention, but I assumed that after so many posts agonising about it these must be the ones they're choosing from. So they're just internet mock-ups?
Yeah...
And there I was thinking I was the biggest time-waster on the planet. Five pages on a badge that will never exist!
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According to the latest survey the star is staying.
That said if we go the Liverpool route, then the main badge could be ornate,
but on kits, apparel etc, than the badge can be simplified.
NB. click on the thumbnail to see the full picture.
(https://i.ibb.co/5FtLW6B/Aston-Villa-badges-old-shield-Blue-Claret.png) (https://ibb.co/5FtLW6B)
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.
That said if we go the Liverpool route, then the main badge could be ornate,
but on kits, apparel etc, than the badge can be simplified.
I think that's the best idea, but also highly unlikely given the opinion of the powers that be seems to be that we don't have any "brand recognition" or whatever its called. Or certainly not enough to be playing around with multiple versions of the badge.
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.
That said if we go the Liverpool route, then the main badge could be ornate,
but on kits, apparel etc, than the badge can be simplified.
I think that's the best idea, but also highly unlikely given the opinion of the powers that be seems to be that we don't have any "brand recognition" or whatever its called. Or certainly not enough to be playing around with multiple versions of the badge.
That seemed to be what Purslow was after when we were told what we were going to want last time.
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It would be a shame not to have prepared on there. Now we've got Emery it's first time it's made sense.
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Somewhat off-topic, whilst looking at other club's badges, I've noticed that there are a few clubs with 'Villa' in the name.
Some of the badges are interesting to say the least - Nurney Villa - I'm looking at you.
Abbey Villa FC - Belfast
Abbey Villa SC - New England, US
Austin Villa - Minnesota, US
Avon Villa - Cheshire
Cardiff Villa - Cardiff
Doon Villa - Australia
East Villa - Liverpool
Edgeley Villa - Stockport
Elburton Villa - Plymouth
Escuela Villa - Ecuador
Euxton Villa - Chorley
Failsworth Villa - Manchester
Garforth Villa - Leeds
Grange Villa - Chester le Street
Hanworth Villa - Feltham, Hounslow
LA Villa - S.California, US
Longniddry Villa - Scotland
Luanda Villa - Kenya
Montpelier Villa - Brighton
Moy Villa - C.Mayo, Ireland
Moyne Villa - Galway, ireland
Nurney Villa - Carlow, Ireland
Ormonde Villa - Kilkenny, Ireland
Paignton Villa - Paignton
Peake Villa - Thurles, Ireland
Pelsall Villa - Pelsall
Princes Villa - Ellesmere Port
Reddish Villa - Stockport
Salisbury Villa - Australia
SC Villa - Uganda
Shore Villa - Cheshire
Stanway Villa - Colchester
Stockport Villa - Stockport
Temple Villa - Co. Westmeath, Ireland
Toledo Villa - Ohio, US
Villa Allegre - Paraguay
Villa Norma - Panama
Villa Park FC - Motherwell
Waterford Villa - Waterford, Ireland
Weston Mill Oak Villa - Plymouth
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I remember that back in the 90s the Ugandan side SC Villa were known as Nakivubo Villa.
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And Eston Villa, from Estonia.
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Sure there is a US team that basically has a Villa badge, but with the colours being like our 1993-94 Green Muller away kit.
-
Somewhat off-topic, whilst looking at other club's badges, I've noticed that there are a few clubs with 'Villa' in the name.
Some of the badges are interesting to say the least - Nurney Villa - I'm looking at you.
Fucking hell!
I don't know what I was expecting before looking it up, but I certainly wasn't expecting that!
I've messaged them to ask WTF, will share any response.
For anyone who can't be arsed to search, it's basically a blues badge.
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Somewhat off-topic, whilst looking at other club's badges, I've noticed that there are a few clubs with 'Villa' in the name.
Some of the badges are interesting to say the least - Nurney Villa - I'm looking at you.
Just been on their Facebook Page , How offensive !!!
Fucking hell!
I don't know what I was expecting before looking it up, but I certainly wasn't expecting that!
I've messaged them to ask WTF, will share any response.
For anyone who can't be arsed to search, it's basically a blues badge.
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Nurney never.
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Nurney never.
Nurney never no more.
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Jebus Christ.
Burn it...
Burn it with fire!
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(https://i.ibb.co/ZTZLfH6/20231020-141045.jpg) (https://ibb.co/cTmgybc)
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Let’s hope Chris Heck isn’t aware of Nurney Villa
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Let’s hope Chris Heck isn’t aware of Nurney Villa
or Ashdon Villa out near Saffron Walden...
UTV
The Doc
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There was a team called Euxton Villa in about the 9th division, near Chorley. Think they're still going.
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I don't live far from Elburton Villa & Weston Mill Oak Villa.
I think my mate used to play for Elburton Villa back in the day...
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There was a team called Euxton Villa in about the 9th division, near Chorley. Think they're still going.
They're in the list ;)
Some more:
Ashdon Villa - Essex
Ashton Villa - Oxon
Ashton Villa - Lancs
Awsworth Villa - Notts
Belton Villa - Leics
Benfleet Villa - Essex
Capenhurst Villa - Cheshire
Clayton Villa - Manchester
Eston Villa - Middlesbrough
Fairfield Villa - Worcs
FC Eston Villa - Estonia
Lenton Villa - Notts
New Brighton Villa - Wales
Seymour Villa - Penge, London
Thorncliffe Villa - Sheffield
Timperley Villa - Cheshire
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New badge sorted
(https://scontent.fbhx4-2.fna.fbcdn.net/v/t39.30808-6/393491876_626959576269052_217653462658511881_n.jpg?stp=dst-jpg_p526x296&_nc_cat=101&ccb=1-7&_nc_sid=5f2048&_nc_ohc=IrltbQc74AsAX8sR7NB&_nc_ht=scontent.fbhx4-2.fna&oh=00_AfBa2g8r8CN5e2N0sxteSm3PuZp-CeREQtHOE8XDdH05fw&oe=65384A87)
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(https://i.gifer.com/QYyA.gif)
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Just on the club's online store thinking about gift ideas. I didn't realise that they were selling so much gift/accessory stuff with the 'Purslow badge'. I thought they had limited it to the kits when they decided not to stick with it.
I guess these items will have a novelty value in years to come
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Just noticed the France badge (that was done in 2018).
Two stars above, cock dressing right. Fuck the Francophobe Fuckers! at the bottom. Lovely. Wouldn't have taken much to put the 3rd one that we deserved if EMI hadn't been so ace that day.
(https://i.ibb.co/VvJcbVd/37218423-2230689070305145-6841979023896084480-n-3.png) (https://ibb.co/SK54HN2)
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Just noticed the France badge (that was done in 2018).
Two stars above, cock dressing right. Fuck the Francophobe Fuckers! at the bottom. Lovely. Wouldn't have taken much to put the 3rd one that we deserved if EMI hadn't been so ace that day.
(https://i.ibb.co/VvJcbVd/37218423-2230689070305145-6841979023896084480-n-3.png) (https://ibb.co/SK54HN2)
How very French to have a badge with a big cock on it.
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I don't like the stretched hexagon on that, but the cockerel looks pretty good.
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I don't like the stretched hexagon on that, but the cockerel looks pretty good.
You like the cock, yes?
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I don't like the stretched hexagon on that, but the cockerel looks pretty good.
You like the cock, yes?
Why did I just pronounce that in a Dutch accent?
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That's exactly the sort of thing I'd like to see for us, a lion that's unique enough that it's identifiably 'us' even on it's own and then simple and neat elements around it that can be added or taken away as needed. As Risso said the only thing I don't like is the slightly stretched sides.
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I really don't like it tbh and very much hope we don't go down the abstract route.
Infact, with the terrible Hexagon shape I'd go as far to say that is the worst French badge I've ever seen.
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That is the logo of the Fédération Française du Football, the one on the shirts is different:
(https://i.ibb.co/NNkkRVC/54270ad390b57b102cf2761291ee5350.jpg) (https://ibb.co/B677kz3)
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That is the logo of the Fédération Française du Football, the one on the shirts is different:
(https://i.ibb.co/NNkkRVC/54270ad390b57b102cf2761291ee5350.jpg) (https://ibb.co/B677kz3)
Now for me, that is beautiful. Clean, classy traditional. Not some car logo-esk monstrosity.
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It will be interesting to see what they do for the 2024 Euro kit. I do realise this is a Villa badge thread so I will totally refrain from posting stuff about France. Ahem.
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It will be interesting to see what they do for the 2024 Euro kit. I do realise this is a Villa badge thread so I will totally refrain from posting stuff about France. Ahem.
No, I think that latest one is a perfect example of what a great badge can be. And decent placement of the stars.
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Obviously it's a rough draft but I propose something along the lines of this:
(https://i.ibb.co/3c8hPv3/rip2.jpg) (https://ibb.co/3c8hPv3)
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It will be interesting to see what they do for the 2024 Euro kit. I do realise this is a Villa badge thread so I will totally refrain from posting stuff about France. Ahem.
No, I think that latest one is a perfect example of what a great badge can be. And decent placement of the stars.
I reckon the two different logos thing (in the sense of variations of A logo, not like we have now, which is a sort of managerial clusterfuck) as per the French national team is the way we'll go.
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How very French to have a badge with a big cock on it.
Legendary French comedian Coluche famously quipped:
Do you know why the French chose the cockerel is the national emblem of France?
Because it's the only bird that manages to sing with its feet deep in shit!
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Obviously it's a rough draft but I propose something along the lines of this:
(https://i.ibb.co/3c8hPv3/rip2.jpg) (https://ibb.co/3c8hPv3)
Also, across the back, below the number like they have in some leagues we should have "LOLURFNRLD!!!!"
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I'm bored and I've just been working on a whitepaper about AI which got me thinking about trying to create the sort of thing I'd like us to go with on dall-e.
After generated about 40-50 images I've found a few I like but oddly lionhead ones were much more common than full lion rampant unless it went really over the top with the heraldry aspects.
(https://i.ibb.co/ggsBDtT/OIG-4.jpg) (https://ibb.co/ggsBDtT)
(https://i.ibb.co/8zZ6bZy/OIG-3.jpg) (https://ibb.co/8zZ6bZy)
(https://i.ibb.co/jyD9GBf/OIG-2.jpg) (https://ibb.co/jyD9GBf)
(https://i.ibb.co/hBhgqFc/OIG-1.jpg) (https://ibb.co/hBhgqFc)
(https://i.ibb.co/zQqgnZp/OIG.jpg) (https://ibb.co/zQqgnZp)
None of them are exactly what I'd like to see but it kept me busy for half an hour between meetings. 3rd one is probably my favourite.
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The third one looks like some cruel circus shit where they've put a lion in a zorba ball
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I still think the Punjabi Villans one is the badge for us.
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Obviously it's a rough draft but I propose something along the lines of this:
(https://i.ibb.co/3c8hPv3/rip2.jpg) (https://ibb.co/3c8hPv3)
Also, across the back, below the number like they have in some leagues we should have "LOLURFNRLD!!!!"
'Funeralled' could go underneath it where we used to have 'Prepared'.
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It will be interesting to see what they do for the 2024 Euro kit. I do realise this is a Villa badge thread so I will totally refrain from posting stuff about France. Ahem.
No, I think that latest one is a perfect example of what a great badge can be. And decent placement of the stars.
I reckon the two different logos thing (in the sense of variations of A logo, not like we have now, which is a sort of managerial clusterfuck) as per the French national team is the way we'll go.
I would be truly gutted if we ended up with a version of that modern French badge inside a 'gaslamp' shield.
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None of them are exactly what I'd like to see but it kept me busy for half an hour between meetings. 3rd one is probably my favourite.
The last two look like Fabio.
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The third one looks like some cruel circus shit where they've put a lion in a zorba ball
I like that one, without the circle.
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I dislike them all and strongly hope AI isn't involved with designing our new badge.
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I dislike them all and strongly hope AI isn't involved with designing our new badge.
Some sort of intelligence would make a change though.
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I dislike them all and strongly hope AI isn't involved with designing our new badge.
Some sort of intelligence would make a change though.
Very true.
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The third one looks like some cruel circus shit where they've put a lion in a zorba ball
I like that one, without the circle.
Yep, and the weird bit under the tail.
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It's just not very fierce though is it? Nor is it standing upright enough.
The head in the circle above is closer to the mark in terms of fierceness. I imagine if they calmed down the mane a bit and made a full lion it would be more workable.
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The third one looks like some cruel circus shit where they've put a lion in a zorba ball
I like that one, without the circle.
Yep, and the weird bit under the tail.
Yeah sorry Paul, not trying to diss your fine effort just first impressions and all that, this is what Chris will be all over.
'Cruel Circus' is more that lot down the road.
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It's just not very fierce though is it? Nor is it standing upright enough.
The head in the circle above is closer to the mark in terms of fierceness. I imagine if they calmed down the mane a bit and made a full lion it would be more workable.
As I said, they're not exact, I was just messing about with it. I think that one is the right style for me though. A few tweaks and I think you'd have something that is both a recognisable lion rampant but also is unique enough to be ours and become an identifiable brand. That's not easy to do with a lion given how common they are.
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I get where you're coming from Paul, but for me I prefer the traditional lion to the more abstract. I hope we stick with something similar to what we see on the blazers, but I guess we'll see soon enough.
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As soon as I saw the French badge, I was reminded of Bradford City
https://www.footyheadlines.com/2022/11/bradford-city-drop-initial-proposal-and-offer-fans-3-options-for-new-club-crest.html
There's is a bantam, cock.
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As soon as I saw the French badge, I was reminded of Bradford City
https://www.footyheadlines.com/2022/11/bradford-city-drop-initial-proposal-and-offer-fans-3-options-for-new-club-crest.html
They made the right choice, but then the fans probably voted for the one they liked rather than worrying which one looked best on TikTok.
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I'm bored and I've just been working on a whitepaper about AI which got me thinking about trying to create the sort of thing I'd like us to go with on dall-e.
(https://i.ibb.co/8zZ6bZy/OIG-3.jpg) (https://ibb.co/8zZ6bZy)
(https://i.ibb.co/jyD9GBf/OIG-2.jpg) (https://ibb.co/jyD9GBf)
None of them are exactly what I'd like to see but it kept me busy for half an hour between meetings. 3rd one is probably my favourite.
I like those two
Certainly different
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Thundercats, like it.
Can we get some sort of commercial tie in with Cheetara's insta feed?
Whoops, wrong thread.
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Rumblings on twitter.. lion, no circle or shield, Aston Villa and 1874 with the star.
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Rumblings on twitter.. lion, no circle or shield, Aston Villa and 1874 with the star.
Shame about the star but otherwise that's what I hoped for.
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But which way will the lion be facing? That's the big question
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Rumblings on twitter.. lion, no circle or shield, Aston Villa and 1874 with the star.
Sounds thrilling.
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Rumblings on twitter.. lion, no circle or shield, Aston Villa and 1874 with the star.
I bet that's exactly what we get, too.
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If they're going to change it that radically from Lerner's crayon drawing, there's no excuse for not sticking with the present one.
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Except the lion faces the wrong way....
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The whole lion or just his head ?
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If they're going to change it that radically from Lerner's crayon drawing, there's no excuse for not sticking with the present one.
I don't see what correlation you're drawing here?
They obviously don't think the round badge is right for various reasons discussed at length on this thread. What has a significant change from the Lerner badge got to do with keeping / not keeping the round badge?
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I've already decided I'm not going to be happy with it.
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Rumblings on twitter.. lion, no circle or shield, Aston Villa and 1874 with the star.
I bet that's exactly what we get, too.
Other than the atrocious star, that's what I'm hoping for.
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So what if... (apologies for the rough & ready look):
(https://i.ibb.co/jZyKMjt/Aston-Villa-badges-no-background.png) (https://ibb.co/jZyKMjt)
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So what if... (apologies for the rough & ready look):
It's an emphatic no from me, I'm afraid.
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They're OK if you do away with the star cutting the 1874 in half.
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If there must be star I’d rather it was there rather than spoiling the lion’s view.
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I imagine it will be similar to the bottom one, only with the lion facing left & the star around the paw area.
They mocked something like that up on the side of the stadium on the last design. Think it was on a video...
Although found a twitter link with it on...
https://twitter.com/AV_B_ZA1DI/status/1723794157699784931 (https://twitter.com/AV_B_ZA1DI/status/1723794157699784931)
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From footballtown website. Nice lion lose the ball though
(https://i.ibb.co/WGz3Sg2/thevillan-900x.png) (https://ibb.co/WGz3Sg2)
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I imagine it will be similar to the bottom one, only with the lion facing left & the star around the paw area.
They mocked something like that up on the side of the stadium on the last design. Think it was on a video...
Although found a twitter link with it on...
https://twitter.com/AV_B_ZA1DI/status/1723794157699784931 (https://twitter.com/AV_B_ZA1DI/status/1723794157699784931)
I like that, would be better without the star but otherwise it's everything I'm hoping for.
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If they're going to change it that radically from Lerner's crayon drawing, there's no excuse for not sticking with the present one.
I don't see what correlation you're drawing here?
They obviously don't think the round badge is right for various reasons discussed at length on this thread. What has a significant change from the Lerner badge got to do with keeping / not keeping the round badge?
Yes, sorry. Having re-read it, it doesn't make sense. I guess I thought if they were prepared to change the current one, it wouldn't matter what to.
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Although found a twitter link with it on...
https://twitter.com/AV_B_ZA1DI/status/1723794157699784931 (https://twitter.com/AV_B_ZA1DI/status/1723794157699784931)
I like that, would be better without the star but otherwise it's everything I'm hoping for.
I could get behind that. In blue on the shirt, mind. And I don't really see why the lion isn't facing left.
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Although found a twitter link with it on...
https://twitter.com/AV_B_ZA1DI/status/1723794157699784931 (https://twitter.com/AV_B_ZA1DI/status/1723794157699784931)
I like that, would be better without the star but otherwise it's everything I'm hoping for.
I could get behind that. In blue on the shirt, mind. And I don't really see why the lion isn't facing left.
Is that what's on the blazers currently? Emery was wearing one at one of the games, can't remember which, and people were saying what was on his jacket should be the new crest.
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Although found a twitter link with it on...
https://twitter.com/AV_B_ZA1DI/status/1723794157699784931 (https://twitter.com/AV_B_ZA1DI/status/1723794157699784931)
I like that, would be better without the star but otherwise it's everything I'm hoping for.
I could get behind that. In blue on the shirt, mind. And I don't really see why the lion isn't facing left.
Is that what's on the blazers currently? Emery was wearing one at one of the games, can't remember which, and people were saying what was on his jacket should be the new crest.
Blazers is the lion with avfc underneath, it's ok but needs to be Aston Villa on the kit
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From footballtown website. Nice lion lose the ball though
(https://i.ibb.co/WGz3Sg2/thevillan-900x.png) (https://ibb.co/WGz3Sg2)
That shirt with lion in the link would be perfect
https://twitter.com/AV_B_ZA1DI/status/1723794157699784931
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From footballtown website. Nice lion lose the ball though
(https://i.ibb.co/WGz3Sg2/thevillan-900x.png) (https://ibb.co/WGz3Sg2)
That shirt is OK, the Lion abysmal.
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So what if... (apologies for the rough & ready look):
(https://i.ibb.co/jZyKMjt/Aston-Villa-badges-no-background.png) (https://ibb.co/jZyKMjt)
I like the bottom middle one, but I don’t understand the obsession with having “1874” on the badge. I’d much rather our club motto “Prepared” underneath.
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Although found a twitter link with it on...
https://twitter.com/AV_B_ZA1DI/status/1723794157699784931 (https://twitter.com/AV_B_ZA1DI/status/1723794157699784931)
I like that, would be better without the star but otherwise it's everything I'm hoping for.
I could get behind that. In blue on the shirt, mind. And I don't really see why the lion isn't facing left.
I would guess it is going to be yellow on the home shirt. Will stand out on the claret & tbh, if the main lion that everything is based around is yellow, then there will be less to change around the stadium like the stained glass window, etc.
I don't imagine the shape changing either, other than its direction, because it is already all around the stadium, training ground, etc in that design.
So it will cost less to update.
Just my thoughts though. Not heard anything concrete...
So what if... (apologies for the rough & ready look):
(https://i.ibb.co/jZyKMjt/Aston-Villa-badges-no-background.png) (https://ibb.co/jZyKMjt)
I like the bottom middle one, but I don’t understand the obsession with having “1874” on the badge. I’d much rather our club motto “Prepared” underneath.
I imagine it will have 1874-2024 for next season.
Maybe they will remove it the year after?
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Prefer something understated like this:
(https://i.ibb.co/q59jpJ7/Partridge.jpg) (https://imgbb.com/)
For that added touch of class.
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So what if... (apologies for the rough & ready look):
(https://i.ibb.co/jZyKMjt/Aston-Villa-badges-no-background.png) (https://ibb.co/jZyKMjt)
I just hope they rotate the lion so it's on the attack, rather than looking like it's about to topple over backwards
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So what if... (apologies for the rough & ready look):
(https://i.ibb.co/jZyKMjt/Aston-Villa-badges-no-background.png) (https://ibb.co/jZyKMjt)
I like the bottom middle one, but I don’t understand the obsession with having “1874” on the badge. I’d much rather our club motto “Prepared” underneath.
Me too, especially as it's never been more accurate.
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I like having the 1874 in there somewhere, it demonstrates longevity, history and stability without shouting about it. Not arsed about having 'prepared' on it at all.
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I like having the 1874 in there somewhere, it demonstrates longevity, history and stability without shouting about it. Not arsed about having 'prepared' on it at all.
Agree completely. It's always been a naff motto, whereas being the oldest big team is something to be proud of.
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Prepared was one of the unique things about us. The club want something unique, why get rid of that and bring in the foundation year as if plenty of clubs don't already have that now?
The star will be lopsided and shit. As long as it's there whatever we get is an embarrassment. We're not Huddersfield we're Aston Villa and it's about time we acted like it.
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I wonder if we will use the Lerner lion silhouette, or that more modern streamlined one?
I hope its the streamlined one...
The Lerner silhouette might be the option though, because that would have less to change, like on the stained glass or the mosaic, at the training ground, etc...
If Im not mistaken, that one seems to be the one that has been appearing on social media stuff this season too, although I could be mistaken...
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I would guess it is going to be yellow on the home shirt. Will stand out on the claret & tbh, if the main lion that everything is based around is yellow, then there will be less to change around the stadium like the stained glass window, etc.
The lion being yellow is the thing I like least about the Lerner badge! At least on both the old round badge and the current "arseways lion" badge, the yellow's just for the lettering and the piping arond the circles. And I don't even think that's really necessary. We have the classiest colours of any team, they're surely all we need?
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There are two lerner lions though - one with claws and one without.
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I would guess it is going to be yellow on the home shirt. Will stand out on the claret & tbh, if the main lion that everything is based around is yellow, then there will be less to change around the stadium like the stained glass window, etc.
The lion being yellow is the thing I like least about the Lerner badge! At least on both the old round badge and the current "arseways lion" badge, the yellow's just for the lettering and the piping arond the circles. And I don't even think that's really necessary. We have the classiest colours of any team, they're surely all we need?
Tbh, the only place yellow looks decent is on the claret due to the stark contrast.
Both are quite rich colours too, so compliment each other well..
Its not my personal preference, but from a design perspective, I understand its reasoning.
On Lerners MS Word jobby, its on light blue so is completely washed away & looks proper shit.
I like the circle badge, albeit there are things I would change, & have done earlier in the thread, but I still like what we currently have with the circle, however, I don't mind the blue streamlined lion as an alternative & would accept that as an alternative quite happily.
Although that would depend entirely which lion shape they use...
There are two lerner lions though - one with claws and one without.
The one I am thinking about has claws.
The drawing of it with all the flowing hair & muscle definition, etc, is lovely.
If we had that, I would be very happy.
However, the detailing on it would probably cause problems & expense to replicate whether thats on the shirt, for merchandise, or as a standalone digital piece when scaled down.
But as a silhouette, it looks a bit naff...
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I don't mind the blue streamlined lion as an alternative & would accept that as an alternative quite happily.
Agreed! If it says "Aston Villa" over or under it.
Although that would depend entirely which lion shape they use...
Also agreed!
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I don't want a 'streamlined' lion. I want a fierce bastard.
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Prepared was one of the unique things about us. The club want something unique, why get rid of that and bring in the foundation year as if plenty of clubs don't already have that now?
The star will be lopsided and shit. As long as it's there whatever we get is an embarrassment. We're not Huddersfield we're Aston Villa and it's about time we acted like it.
Spot on! Simply - "Prepared" is part of our crest. 1874 isn't!
The simplest and best solution is to replicate the gable which adorned the Trinity Road for so long given that is the definite and best Villa crest!
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Not sure where I copied this from but found it on an old email to myself, sent in June 2012!
"Lambert's Lions are ready to roar next season - but how did the idea to adopt the regal beast come about in the first place?
Well, Villa's Lion - facing a different direction to today's version - was introduced by October 1878, according to John Lerwill's 'Villa Chronicles' book.
It was seen on the club's notepaper and envelopes of that era and was brought into existence at the request of Villa's Scottish contingent, in particular George Ramsay and William McGregor.
In terms of appearing on the shirt, after a period of wearing black and white tops, the shirts switched to plain black before a decision was made to bring the top to life.
Director Charlie Johnstone explained: "We had decided on a self-colour. I suggested black and black it was. That was too sombre and, as our president George Kynock, our two vice-presidents Fergus Johnstone and William McGregor and our captain George Ramsay were Scots - and as there was a strong contingent at the club - we adopted the Scottish Lion as a relief.
"This was forthwith emblazoned on our shirts by Miss Midgeley, our secretary's sister."
Interestingly, though, the lion motif was removed after problems with laundry!
Johnstone continued: "Our lion had no chance with the washing lady! He became pale and anaemic so 'Mac' - William McGregor - was deputed to send to Scotland for thirteen lions on yellow shields proper, which could be attached and detached at will.
"They came - about the size of a dessert plate! When they were duly attached - you could hardly see the man for the lion - we were each as self-conscious as a bride in a wedding dress.
"We went on to the field but the gorgeous lion got us down. We had a most awful whacking and the lion was relegated to the club notepaper and flags."
The lion badge - at an appropriate size - was not reintroduced on to the Villa's playing shirts again until shortly after the start of Villa's FA Cup run in 1957 - and clearly had a beneficial effect on the team.
Interestingly, the reintroduction on to the team's shirts had been discussed as early as 1894 but it was not pursued at that time.
The lion badge has been retained on the kit since 1957 in different forms, with the most interesting change coming about in the crest consultation process of 2007.
The famous lion was given a different look.
Gone was the fragmented image seen on previous Villa badges.
The lion was made "proud, looking to the future and unified - signalling our desire for togetherness."
Let us hope he roars us on to greater things in the future.
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https://someoneinlondon.com/projects/the-claws-are-out#8
This is the one. This link from the design agency used previously. And to be honest the detail etc work for me.
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I think that lion looks great.
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It's facing the right way for a start.
Would be a great tattoo.
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I don't want a 'streamlined' lion. I want a fierce bastard.
I mean streamlined compared to the Lerner lion silhouette...
The newer lion is far nicer than the Lerner lion as the silhouette.
I will find them all & post them on here a bit later...
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1) More "streamlined" version.
(https://i.ibb.co/qgXB3Tp/IMG-0133.jpg)
2) Lerner lion silhouette
(https://i.ibb.co/0DZTRp3/IMG-0134.jpg)
3) The detailed Lerner lion.
(https://i.ibb.co/kQ2X6h4/IMG-0134.jpg)
I love 3. But feel the details would be lost & complicated / expensive to mass produce.
2 is the same lion but silhouetted. I really dislike this version.
1 is the newer lion. (I used the word "streamlined but its just the first term that came to my head versus the Lerner lion silhouette.) This version feels a the best option for the purpose we want it for.
In my humble & subjective opinion, of course.
I understand that not everyone will agree with me.
I absolutely understand, accept & respect that all design is completely subjective...
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The detail is a nightmare in the real world - whether that be in print or digital - it's either badly done or not visible.
Option 1 for me - facing the correct way!
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Yep, 1 is pretty much what I'd like. My only concern is that it's not uniquely 'us' but I having something that looks great has to come before that.
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(https://the-limpets.de/other_stuff/IMG-0133.jpg)
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3. is beautiful and I hope it gets used at times where appropriate. But I agree 1. works very well as a badge and I would be happy with that.
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(https://i.ibb.co/gM52G1n/IMG-0133.jpg)
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That looks very severe and corporate... "Aston Villa" going arching round might be better?
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I'd invest my pension in that lot. What could go wrong?
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😂
I quite like the seriousness of it. Looks dignified...
Matches the font on the stadium & at the training ground too.
Or at least, similar...
Im at the limits of my design ability using iPad photo editor, so any more changes would have to come from someone else...
But it gives an idea of what it could be like...
And Im quite a fan the overall concept, compared to the circle. (Which I also liked, although would have changed a few things too). 👍
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I still think the twitter rumour that it would be a stand-alone lion is a red herring. It seemed pretty clear to me from the survey that the club wanted a shield. I'm still expecting a shield, lion facing left, star, and wording 'Aston Villa' and '1874'
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Looks much better balanced without the star.
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I still think the twitter rumour that it would be a stand-alone lion is a red herring. It seemed pretty clear to me from the survey that the club wanted a shield. I'm still expecting a shield, lion facing left, star, and wording 'Aston Villa' and '1874'
So it's basically going to be what Lerner did except swapping the unique 'prepared' for a foundation year that plenty of clubs have. Yay!
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(https://the-limpets.de/other_stuff/IMG-0133.jpg)
Could you put a simple shield around this one please? Like the shape of the England or Scotland crest?
I think it'd look alright. In my opinion the gold lion does look better and there is plenty of gold around the stadium. But if you lot don't like it I'm not too bothered.
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(http://the-limpets.de/other_stuff/Villa_Shield.png)
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(http://the-limpets.de/other_stuff/Villa_Shield.png)
Pretty much but without the text.
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What have I missed? Why are we discussing the badge again? The new badge has been with us since the start of the season so has something changed?
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Erm…Because the club has started the process of coming up with a new badge, one that will likely be a new unified badge for next season vs the two we have now.
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Erm…Because the club has started the process of coming up with a new badge, one that will likely be a new unified badge for next season vs the two we have now.
Other than that though!
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Pretty much but without the text.
Like this? Would you have no text?
(https://the-limpets.de/other_stuff/Villa_Shield_no_text.png)
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What have I missed? Why are we discussing the badge again? The new badge has been with us since the start of the season so has something changed?
Gerrard has gone 👀😃
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Looks like a car marque
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Pretty much but without the text.
Like this? Would you have no text?
(https://the-limpets.de/other_stuff/Villa_Shield_no_text.png)
Correct, no text for me.
We didn't have the club name until the 70s so it's not a deambreaker for me. Prepared predates it. So if it's tradition people want and what the club want, then why not?
(https://www.lerwill-life.org.uk/astonvilla/images/AV_Crests.jpg)
Itd be interesting to see a modern take on the 1920s one. Update to the current lion, no star, no text. Keep the prepared scroll.
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Not sold on the shield versions and given our current situation I think "para funus tuum" would be a better club motto.
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The 1878 one had two stars on it!
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Looking at the similarity between the 1975 one and the current one, I have to wonder how much the design agency got paid for 'their' work.
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Looking at the similarity between the 1975 one and the current one, I have to wonder how much the design agency got paid for 'their' work.
The problem is they were sat in front of a bunch of people basically asking them for the 1982 badge. They were on a hiding to nothing.
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I like the shape of the shield from 1880 to the 60s.
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I like the shape of the shield from 1880 to the 60s.
The 57 version is ok (aside from the horrific colour choices). The other 2 are just a terrible shape that would look awful on a modern shirt (look at the reaction to the 'fat' Everton badge about 10 years ago, I know the changes to the tower were the bigger problem but the whole thing was a trainwreck).
Everton is also why I wouldn't particularly go to that specific shape, as we've seen with the Chelsea nonsense this year we'd have morons accusing us of copying it.
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I've done several what ifs with the old shield, look back through the thread if you want.
The problem with the old badge, is that the colour scheme meant the badge was on a black square on the shirts to help it stand out.
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Quote fail 🙄
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I vote for just the lion , no borders
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Pretty much but without the text.
Like this? Would you have no text?
(https://the-limpets.de/other_stuff/Villa_Shield_no_text.png)
From footballtown website. Nice lion lose the ball though
(https://i.ibb.co/WGz3Sg2/thevillan-900x.png) (https://ibb.co/WGz3Sg2)
This badge on this shirt is more than perfect.
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From footballtown website. Nice lion lose the ball though
(https://i.ibb.co/WGz3Sg2/thevillan-900x.png) (https://ibb.co/WGz3Sg2)
That shirt is OK, the Lion abysmal.
Agreed.
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Looking at the similarity between the 1975 one and the current one, I have to wonder how much the design agency got paid for 'their' work.
Hopefully they got the going rate, I prefer the updated version.
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a
We didn't have the club name until the 70s so it's not a deambreaker for me. Prepared predates it. So if it's tradition people want and what the club want, then why not?
(https://www.lerwill-life.org.uk/astonvilla/images/AV_Crests.jpg)
Itd be interesting to see a modern take on the 1920s one. Update to the current lion, no star, no text. Keep the prepared scroll.
This version of the badge seems to get missed out on a regular basis:
(https://i.pinimg.com/736x/98/5c/4f/985c4f70ab314959b87c8e15fa2fb526.jpg)
Might just be me .... but I think it's nicer than any of the ones after it.
EDIT: Actually, looking over it ... it's not perfect, but I think it was our nicest badge. Have that one but with the claret lion on a blue background from the 1957 version, that's an excellent badge in my book.
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a
We didn't have the club name until the 70s so it's not a deambreaker for me. Prepared predates it. So if it's tradition people want and what the club want, then why not?
(https://www.lerwill-life.org.uk/astonvilla/images/AV_Crests.jpg)
Itd be interesting to see a modern take on the 1920s one. Update to the current lion, no star, no text. Keep the prepared scroll.
This version of the badge seems to get missed out on a regular basis:
(https://i.pinimg.com/736x/98/5c/4f/985c4f70ab314959b87c8e15fa2fb526.jpg)
Might just be me .... but I think it's nicer than any of the ones after it.
EDIT: Actually, looking over it ... it's not perfect, but I think it was our nicest badge. Have that one but with the claret lion on a blue background from the 1957 version, that's an excellent badge in my book.
About 20 odd years back I put a phone system into Queens College on Harley St, a posh girls girls school. The caretaker lived in the basement flat, I'd not had much to do with him before but had to go down and fit a an extension in there, as as I walked into the hallway there was a massive, polystyrene copy of that badge in his hallway.
Turns out he was from Moseley and was obviously a huge Villa fan, he'd had it from the venue where the post match dinner was held after that game.
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That was the 1992 version - was current until the lion got beefed up and the scroll was removed in about 2000?
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I love that badge! As is often the case, whichever was present during your formative years tends to hold great affection - this does for me. I remember getting this as a pin badge when I was about 9.
The stripes do seem out of place in retrospect, but I'll always love a good Prepared scroll.
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I love that badge! As is often the case, whichever was present during your formative years tends to hold great affection - this does for me. I remember getting this as a pin badge when I was about 9.
The stripes do seem out of place in retrospect, but I'll always love a good Prepared scroll.
I wonder if all 4 central stripes were claret & the outside two were blue, whether than would be a nice portrayal of our colours in that particular crest.
Keep the banner at the bottom, & update the lion.
Might be pretty decent...
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I am starting to think I’d put up with a vertically stacked bollocks design at this point purely as it would be the end of the entire crest drama.
I wish they’d just say “here it is” and crack on with stuff.
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I am starting to think I’d put up with a vertically stacked bollocks design at this point purely as it would be the end of the entire crest drama.
I wish they’d just say “here it is” and crack on with stuff.
I concur with this, it’s dragged on too long, due to exec changes and seemingly needing to put it to a vote. Sod voting or letting supporters have a choice, we’ve been consulted we’ve given our views now get on with it.
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Badgegate has gone on long enough.
Of course, some of us liked the circle badge introduced last year and have, eh, mixed views on the way Heck has ditched it. And, if this season continues as it started, and ends up being our best since about 1995-96, it will be even more difficult to accept that the new round badge was only a one season wonder
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I am starting to think I’d put up with a vertically stacked bollocks design at this point purely as it would be the end of the entire crest drama.
I wish they’d just say “here it is” and crack on with stuff.
I concur with this, it’s dragged on too long, due to exec changes and seemingly needing to put it to a vote. Sod voting or letting supporters have a choice, we’ve been consulted we’ve given our views now get on with it.
Worth remembering, the only reason they are involving supporters in this in any way is because PL rules force them to.
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I am starting to think I’d put up with a vertically stacked bollocks design at this point purely as it would be the end of the entire crest drama.
I wish they’d just say “here it is” and crack on with stuff.
Yep, stop the badge.
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Heck just posted the 150th anniversary crest.
Its great.
Seriously.
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Is that the real Chris Heck? If it is, I think it's bloody awful, can't tell what it's supposed to be/say.
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Yep, pretty good.
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Is that the real Chris Heck? If it is, I think it's bloody awful, can't tell what it's supposed to be/say.
I was getting a flashback to Farah trousers with that logo
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Is that the real Chris Heck? If it is, I think it's bloody awful, can't tell what it's supposed to be/say.
AV
150
With a more chocolatey claret.
Looks very traditional.
No star 8)
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(https://i.ibb.co/0Fxg14M/20231219-112222.jpg)
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V looks like a U
150 needs to be more clearly defined.
Don't mind the overall style - will this used on the shirt?
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What the fuck is that?
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What the fuck is that?
You don't like it then?
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What the fuck is that?
You don't like it then?
No I do not.
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Well. I suppose if you must do a one off it may as well be different, but…. :/
Also if we are going Cadbury on y’all, presumably it’s a heads up to kit colour too?
Hopefully a pre-cursor to the no brainer Lion on its own which seems so obvious it’s barely worth stating.
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It's OK if it's just going to be used as a branding item here and there. As the main badge though? Bloody hope not, looks like it was knocked up in 5 minutes on Paint like the Lerner one. Since when do badges not have the team's main component, ie the lion in our case. Shite.
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It's extremely American, but I'd resigned myself to that. At least it's not bad American.
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It's appalling American. It looks neither Villa related or like something you'd see 150 years ago.
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I mean, what the actual buggering hell is that 150?
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If I didn't have 150 in my head I don't think I'd automatically think that said 150.
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It's extremely American, but I'd resigned myself to that. At least it's not bad American.
It does look like we’ve got a baseball franchise eh
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It's appalling American. It looks neither Villa related or like something you'd see 150 years ago.
It's like something you'd see 150 years ago in America.
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The idea is ok, the execution is fucking awful. Does the AU mean we're linking up with Aston University?
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The idea is ok, the execution is fucking awful. Does the AU mean we're linking up with Aston University?
Or we are 150 astronomical units ahead of our local rivals?
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They're lucky things are going as well as they are on the pitch.
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The idea is ok, the execution is fucking awful. Does the AU mean we're linking up with Aston University?
I was thinking Aluminium. Googling AU150 there is some quad bike which if they did a victory parade/lap on they can have the hoola hippo for all I care. In fact can someone quote it, I miss it. It’s a bit like ACR, just needs to be aired regularly.
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The 1 and the bottom of the 5 look like a penis and ballsack.
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About 20 odd years back I put a phone system into Queens College on Harley St, a posh girls girls school.
(https://i.ibb.co/XZKTBrR/with-my-reputation.jpg) (https://ibb.co/XZKTBrR)
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(https://i.ibb.co/0Fxg14M/20231219-112222.jpg)
In all that's holy what in the flying fuck is that. This is a wind up surely?
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Let's all just take a step back and have ourselves a little think about this for one cotton-pickin' minute.
Do y'all think that something this important is gonna be just slipped out there on Twitter by the head honcho without some real big fanfare?
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I don't hate it, I just don't want to see it on the shirts.
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Let's all just take a step back and have ourselves a little think about this for one cotton-pickin' minute.
Do y'all think that something this important is gonna be just slipped out there on Twitter by the head honcho without some real big fanfare?
Seems legit. If it isn't him someone has gone to a hell of a lot of trouble to make a fake profile of him considering his posts go back to long before he was with us.
https://twitter.com/chrisheck76
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There's an interview with Heck just gone up on the club site. Haven't watched it yet but the description says he discusses, among other things, the 150th anniversary and the new crest....
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It's definitely him, unless the official Philadelphia76ers page is in on it as well and have been for years
https://twitter.com/sixers/status/1366818714289655815
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Let's all just take a step back and have ourselves a little think about this for one cotton-pickin' minute.
Do y'all think that something this important is gonna be just slipped out there on Twitter by the head honcho without some real big fanfare?
Seems legit. If it isn't him someone has gone to a hell of a lot of trouble to make a fake profile of him considering his posts go back to long before he was with us.
https://twitter.com/chrisheck76
I did ask if it was the real Heck, and couldn't see any obvious red flags to suggest it's not. Also there's some much bigger news coming out today by the looks of things...
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It's 100% him, see my other post where the official Philly page tags him.
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(https://i.ibb.co/0Fxg14M/20231219-112222.jpg)
Have Daesh started up again?
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Gary Lineker thinks it's too woke for him.
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It's fine as a beer cap or coaster.
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Is it not just a logo celebrating the 150th anniversary? Or is it the new crest?
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If you have to stop and translate what it's actually saying, it's bad iconography. This is fucking terrible.
Looks like something that belongs in an ice cream parlour.
[EDIT] *or an American baseball team's cap.
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I am going to hold my powder dry until I see something from the official site...
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Shite.
I concur.
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Let's all just take a step back and have ourselves a little think about this for one cotton-pickin' minute.
Do y'all think that something this important is gonna be just slipped out there on Twitter by the head honcho without some real big fanfare?
Seems legit. If it isn't him someone has gone to a hell of a lot of trouble to make a fake profile of him considering his posts go back to long before he was with us.
https://twitter.com/chrisheck76
I'm not saying it's not him. I'm saying it might not be the badge.
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Was Heck responsible for the redesign of Smell The Glove?
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Is it not just a logo celebrating the 150th anniversary? Or is it the new crest?
It's not going to be the new crest. We'll only be 150 for one year.
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There's an interview with Heck just gone up on the club site. Haven't watched it yet but the description says he discusses, among other things, the 150th anniversary and the new crest....
His interview on villa website
https://www.avfc.co.uk/news/2023/december/19/chris-heck-interview/
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I watched the video interview and he refers to it as the "150 mark" or something like that. Its kind of not very clear what he's saying about the 150th but he does mention the new crest being almost ready and expects it to be unveiled in a couple of weeks.
Some other interesting things, sounds like plans for the North stand are on hold. Lots of redevelopment of hospitality, club shop, and Bodymoor over the summer instead.
Sounds like new kit suppliers too, but that's open to interpretation.
https://www.avfc.co.uk/news/2023/december/19/chris-heck-interview/
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Is it not just a logo celebrating the 150th anniversary? Or is it the new crest?
It's not going to be the new crest. We'll only be 150 for one year.
Good point. I think everyone losing their mind, made me lose mine.
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How much redevelopment does Bodymoor need? Its been a building site for most of the last 10 years
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It looks like HV.
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How much redevelopment does Bodymoor need? Its been a building site for most of the last 10 years
He specifically mentioned the academy and women's team, so maybe they're developing team specific facilities for them. I dunno.
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I watched the video interview and he refers to it as the "150 mark" or something like that. Its kind of not very clear what he's saying about the 150th but he does mention the new crest being almost ready and expects it to be unveiled in a couple of weeks.
Some other interesting things, sounds like plans for the North stand are on hold. Lots of redevelopment of hospitality, club shop, and Bodymoor over the summer instead.
Sounds like new kit suppliers too, but that's open to interpretation.
https://www.avfc.co.uk/news/2023/december/19/chris-heck-interview/
Was mentioned a lot about the fans being put first. Re new badge said fan consultations happening etc etc So question is, do we know anyone who has actually been consulted on this? New badge out in a couple of weeks it seems
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I watched the video interview and he refers to it as the "150 mark" or something like that. Its kind of not very clear what he's saying about the 150th but he does mention the new crest being almost ready and expects it to be unveiled in a couple of weeks.
Some other interesting things, sounds like plans for the North stand are on hold. Lots of redevelopment of hospitality, club shop, and Bodymoor over the summer instead.
Sounds like new kit suppliers too, but that's open to interpretation.
https://www.avfc.co.uk/news/2023/december/19/chris-heck-interview/
Was mentioned a lot about the fans being put first. Re new badge said fan consultations happening etc etc So question is, do we know anyone who has actually been consulted on this? New badge out in a couple of weeks it seems
Not me, but then I am a fuckwit so it's probably for the best.
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I wonder if this image was released so that when the official one is shown, a lot of fans will say, "well look what it could have been", & we compare the two, instead of just making a judgement based on the individual crest design merits...
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Chris Heck mentions the '150 year mark'. He says the new crest will be unveiled in a few weeks and will be on the kit this summer, that the kit will include the '150 year mark'.
So that sounds to me like this would be something at the back of the collar or something where we have had things before.
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Yeh that’s probably what it is. Some kind of logo tying together a number of the activities associated with the event. So on the back or side of the kit and around the ground. It looks a bit naff and 1960’s America vs traditionally English if that’s what it is. The badge itself and kit need to be very much Aston Villa. While there is a need to acknowledge the future, I hope he doesn’t veer too far from what most fans associate with the club and our history.
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If our starting 11 run out first game of next season in our 150th year, representing something that looks more akin to an MLS or NBA side, I'm going to lose my shit.
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Chris Heck mentions the '150 year mark'. He says the new crest will be unveiled in a few weeks and will be on the kit this summer, that the kit will include the '150 year mark'.
So that sounds to me like this would be something at the back of the collar or something where we have had things before.
Probably accurate.
I imagine they don't want a specific 150th anniversary crest because that would mean that we will have had four crests in the space of a couple of years...
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Four crests in 2 years, you'll never sing that.
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If they intend to delay the new stand, not a bad idea considering how we are doing to reduce capacity would be disasterous, then did we not win the Euro fixtures based on having a 50K+ stadium?
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So no development of the North Stand then.
How will this impact on the Euros?
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I watched the video interview and he refers to it as the "150 mark" or something like that. Its kind of not very clear what he's saying about the 150th but he does mention the new crest being almost ready and expects it to be unveiled in a couple of weeks.
Some other interesting things, sounds like plans for the North stand are on hold. Lots of redevelopment of hospitality, club shop, and Bodymoor over the summer instead.
Sounds like new kit suppliers too, but that's open to interpretation.
https://www.avfc.co.uk/news/2023/december/19/chris-heck-interview/
Was mentioned a lot about the fans being put first. Re new badge said fan consultations happening etc etc So question is, do we know anyone who has actually been consulted on this? New badge out in a couple of weeks it seems
Also, we know about consulting on badge designs, because, well, we consulted on the one you've just binned, Chris.
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(https://i.ibb.co/0Fxg14M/20231219-112222.jpg)
Have Daesh started up again?
Ha! It certainly looks that way. Either that or the Cornetto design team get their first job since 1959.
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I’d just like to take this opportunity to apologise to my eyes for inflicting that logo/badge/crest on them.
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It seems obvious now that whoever has been shortlisting, selecting and briefing the design agency hasn't got a fucking clue.
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Jesus fucking Christ, what in the holy fuck is that supposed to be?
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(https://i.ibb.co/0Fxg14M/20231219-112222.jpg)
Have Daesh started up again?
That's what I thought, looks like a Villa themed ISIS flag.
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All this could be so easily resolved if we just adopted the Punjabi Villans' badge.
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All this could be so easily resolved if we just adopted the Punjabi Villans' badge.
There would still be arguments over the star
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Reminds me of this
(https://images-prod.dazeddigital.com/1264/azure/dazed-prod/1120/7/1127703.jpg)
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If they intend to delay the new stand, not a bad idea considering how we are doing to reduce capacity would be disasterous, then did we not win the Euro fixtures based on having a 50K+ stadium?
Casement Park in Ireland is 30k, so I don't think us maintaining a 42k capacity will scupper our chances.
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All this could be so easily resolved if we just adopted the Punjabi Villans' badge.
There would still be arguments over the star
The star works on that badge.
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If that is the "real badge" that is absolutely horrendous
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If that is the "real badge" that is absolutely horrendous
It isn't the badge, it's some piece of 150th anniversary branding.
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If that is the "real badge" that is absolutely horrendous
It isn't the badge, it's some piece of 150th anniversary branding.
Yep, might be on a few t-shirts, mugs, etc. Nothing to get worked up over.
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If that is the "real badge" that is absolutely horrendous
It isn't the badge, it's some piece of 150th anniversary branding.
I really don’t understand how people aren’t getting this.
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If they intend to delay the new stand, not a bad idea considering how we are doing to reduce capacity would be disasterous, then did we not win the Euro fixtures based on having a 50K+ stadium?
Casement Park in Ireland is 30k, so I don't think us maintaining a 42k capacity will scupper our chances.
It's also not built yet, so Villa Park ahead in several ways there.
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(https://i.ibb.co/0Fxg14M/20231219-112222.jpg)
Have Daesh started up again?
Daesh. What Sean Connery plays backgammon with.
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If that is the "real badge" that is absolutely horrendous
It isn't the badge, it's some piece of 150th anniversary branding.
It's still incredibly shit though. What happened to Heck's supposed clean, modern branding that works across all media types? It's like an old baseball badge created for the 'Austin Village 150ers'.
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Exactly, it's just a bit of branding. Will probably be on the collar at the rear of the shirt. Nothing to get to worked up about.
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I can imagine it on media stuff and if they did, for example, a range of vintage inspired jerseis and other merchandise, on the labels and tags and stuff.
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That's some Grade A Communication from Feck today. A major announcement regarding the ground hidden in a bollocks interview, and a shit logo that looks like a cock and balls released for no apparent reason with no real explanation what it is. Just needs a statement about the Deloitte Top 20 now for the full American executive experience.
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I remember collecting all the stickers of the clubs in the Deloitte top 20 as a kid. To imagine we'd be in it one day, well, it's the stuff dreams are made of.
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Even the staging of the video - which was done a couple of days ago by the looks of the weather - off the cuff, scruffy jacket...
Two massive announcements, generating lots of uncertainty for existing fans, addressing none of the off-the-field issues which people have been complaining about. Added to the fact this will be the first time most fans have actually seen him - all seems a bit amateurish.
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That's some Grade A Communication from Feck today. A major announcement regarding the ground hidden in a bollocks interview, and a shit logo that looks like a cock and balls released for no apparent reason with no real explanation what it is. Just needs a statement about the Deloitte Top 20 now for the full American executive experience.
I was amazed he just tweeted that along with some bullshit hashtag.
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I remember collecting all the stickers of the clubs in the Deloitte top 20 as a kid. To imagine we'd be in it one day, well, it's the stuff dreams are made of.
Mate, get your CV into B6 for fuck sake. Teach them about the subtle yet important art of the written word and communicating properly.
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Added to the fact this will be the first time most fans have actually seen him - all seems a bit amateurish.
He explains why he hasn't spoken publicly before now, and it seems like a pretty decent explanation to me. Far rather he was an anonymous presence for 6 months than front and centre talking absolute shite to anyone who'd listen from day 1.
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Added to the fact this will be the first time most fans have actually seen him - all seems a bit amateurish.
He explains why he hasn't spoken publicly before now, and it seems like a pretty decent explanation to me. Far rather he was an anonymous presence for 6 months than front and centre talking absolute shite to anyone who'd listen from day 1.
That makes sense - but this is the first time we've seen him and he cancels the new stand and doesn't tell us much more than a load of soundbites which are very ambiguous. All this is a waterproof jacket looking like he has just finished a dog walk, rather than giving our club a direction off the pitch for the next few years.
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H 50 U ?
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That interview is appalling. "I'm cancelling the new stand, but something something about a new pub, the ladies team and Bodymoor Heath."
Sorry kids, I know I said we were getting a puppy for Christmas, but instead I've bought a bottle of Harveys and cleaned out the pond.
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Added to the fact this will be the first time most fans have actually seen him - all seems a bit amateurish.
He explains why he hasn't spoken publicly before now, and it seems like a pretty decent explanation to me. Far rather he was an anonymous presence for 6 months than front and centre talking absolute shite to anyone who'd listen from day 1.
That makes sense - but this is the first time we've seen him and he cancels the new stand and doesn't tell us much more than a load of soundbites which are very ambiguous. All this is a waterproof jacket looking like he has just finished a dog walk, rather than giving our club a direction off the pitch for the next few years.
I see where you're coming from but he said a fair bit about plans for the summer, and it sounds to me like they're taking the short term approach in terms of development, with the aim being increased revenue sooner than would have happened with the North Stand, and for less expense.
It almost sounds like what people were actually crying out for when they introduced the unwanted hospitality packages this season. We'll see next season it he delivers on that, but for now it all sounds alright to me.
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The only way to increase revenue now is to whack up the prices still further. Which they very obviously will do, and is the very last thing anybody asked for.
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The only way to increase revenue now is to whack up the prices still further. Which they very obviously will do, and is the very last thing anybody asked for.
In the video he talks about improving facilities all around the ground for existing fans. That's what people on here were saying should have happened first, before trying to sell expensive hospitality packages. As I say, we'll have to wait and see what they end up doing over the summer, but in terms of not having any future plans, it sounds like they definitely do.
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Again, though, it's tell us what they're NOT going to do, but not so much on what they ARE going to do.
Improving fan experience - given the piss poor low level it is starting from - shouldn't be a "we're doing this instead" thing, it should be an absolute basic. I'm talking about being able to go for a piss or buy food. That level of basics.
That's all we got, though.
The communications around a lot of what we do are so utterly awful.
I am used to us being shit on the pitch and great off it. It is now the other way around.
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Again, though, it's tell us what they're NOT going to do, but not so much on what they ARE going to do.
Improving fan experience - given the piss poor low level it is starting from - shouldn't be a "we're doing this instead" thing, it should be an absolute basic. I'm talking about being able to go for a piss or buy food. That level of basics.
That's all we got, though.
The communications around a lot of what we do are so utterly awful.
I am used to us being shit on the pitch and great off it. It is now the other way around.
Totally agree with this. I guess you could argue that they are' improving the fan experience', but only if you're willing to pay through the nose for it. Meanwhile, the majority of us are starving and dying of thirst, whilst wading through rivers of piss in the concourses.
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I actually like those colours. Growing on me. It won’t be the badge which will be its own discussion. But the colours aren’t bad.
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I actually like those colours. Growing on me. It won’t be the badge which will be its own discussion. But the colours aren’t bad.
I like the colours too. What I have a huge issue with is the ineligible typography, that has more in common with the kind of design associated with American Baseball than anything associated with Aston Villa, or English football as a whole.
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The 1 and the bottom of the 5 look like a penis and ballsack.
You poor bloke. I'm sure you could get an operation to sort it.
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The only way to increase revenue now is to whack up the prices still further. Which they very obviously will do, and is the very last thing anybody asked for.
Yep, I think this is going to be the way it goes if we have no intention of expanding.
It's either get more people paying to watch it, or get the same number of people paying more. He's ruled out the first, which leaves the second.
It's really disappointing to have this sort of thing drop - which a really sketchy explanation and an avoidance of saying anything concrete other than they're turning a building into a pub - at a time when things are going well.
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I think I’m onboard with delaying the new stand for a few years. Hopefully there’s enough cash in the pot to get us to a place on the pitch where a further 10,000 is still not enough. It’ll take quite a bit to get us there and quite a bit to keep us there as well.
Maybe we can get the Holte suite back when this new hospitality place is built but I’m not holding my breath. Facilities for what we have need a big upgrade and this would help.
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(https://i.ibb.co/9ZDsGN7/20231219-112222-3.jpg) (https://ibb.co/9ZDsGN7)
Hmmm
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I actually like those colours. Growing on me. It won’t be the badge which will be its own discussion. But the colours aren’t bad.
I think the colours on a really retro 1874 style kit would look great. A bit like the one Hearts did this season, but less white, obviously.
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It's really disappointing to have this sort of thing drop - which a really sketchy explanation and an avoidance of saying anything concrete other than they're turning a building into a pub - at a time when things are going well.
Yep he hasn't read the room or taken specialist advice. Notable the comms director isn't linking to it.
The whole thing is unprofessional from his appearance to the messaging. At a time when we are doing so well. Great shame. The digital output with the players is usually so good. Why couldn't they use the same production?
Just gives the impression they were trying to sneak it out before Xmas.
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Does Unai have to manage everything do we think ??
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Does Unai have to manage everything do we think ??
I don't want him spending time doing an in-depth analysis on every football badge in existence.
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The whole thing could have warranted a press conference - media, podcasters (fanzine editors) fan groups.
Frame it around the launch of the 150th Anniversary - launch the logo with the rationale for it looking like the Hicksville 69er's logo.
Then talk about the future of the ground - what this means for the future - making the right decisions now, so we are here in 150 years.
Then concrete plans about how current supporters' facilities are going to be improved
And take off your kagool
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Does Unai have to manage everything do we think ??
I don't want him spending time doing an in-depth analysis on every football badge in existence.
That's what he does on holiday to unwind.
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(https://i.ibb.co/0Fxg14M/20231219-112222.jpg)
Have Daesh started up again?
That's what I thought, looks like a Villa themed ISIS flag.
Continuing the ISIS theme, If you turn it 90⁰ clockwise, it looks like a thin penis engaged in sexual intercourse and the male has just had his testicles sliced off.
I am available for focus groups if required.
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It's like a Rorschach test designed to weed out pervs.
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(https://i.ibb.co/9ZDsGN7/20231219-112222-3.jpg) (https://ibb.co/9ZDsGN7)
Hmmm
No star 8)
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Why are there flashing lights outside?
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(https://i.ibb.co/9ZDsGN7/20231219-112222-3.jpg) (https://ibb.co/9ZDsGN7)
Hmmm
A half arsed, no arse Average White Band.
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(https://i.ibb.co/9ZDsGN7/20231219-112222-3.jpg) (https://ibb.co/9ZDsGN7)
Hmmm
I know I'm going to be in a minority of one here but I wouldn't be upset if we did end up with something radically different like this. I like the colours and the lettering style, and it's pretty unique by Premier League standards. Stick that on a top-notch Nike, Adidas, Puma etc kit and I think it could look class. I have a feeling the lion and star will appear on the actual new badge, however, so it will be interesting to see if they are configured in this style.
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The lettering doesn't even look like AV. It looks like HU.
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At least the letters are the right way round.
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It's actually insultingly bad. 150 years of history and he posts this clip-art shit on twitter with no context. Does he think he is admin of the No Context Brits account or something?
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It is crap. There is a slight retro feel about it but thats about it. Even the V looks like a U.
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The ONLY acceptable element are the colours. How he or anyone in that marketing team can think that the lettering looks good, or is 'on brand' for Aston Villa Football Club is insane.
Working in videogames, I've worked with a tonne of graphic designers over the years, and I can't believe that any professional designer has come up with this clusterfuck. I'm really fearful for the unveiling of the new crest now after seeing this monstrosity.
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Complete rubbish!
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A full rebrand, Cool!
Aston United.
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The lettering doesn't even look like AV. It looks like HU.
There's absolutely nothing in that design that resembles Aston Villa for me. A terrible effort.
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Purslow was very divisive but I think he was closer to getting it than Heck.
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I had an app a few weeks ago that would create a new branding logo for around £3.50.
I genuinely think it would come up with something better than this
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A full rebrand, Cool!
Aston United.
Or ‘The Villa.’
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Purslow was very divisive but I think he was closer to getting it than Heck.
Purslow was a bit of a tit, but he got a lot more right than he got wrong, and at least he was a football man. The Gerrard decision was a big mistake of course, but it was righted quickly enough. I saw a quote from Heck the other day where he said his proudest moment was increasing the value of the NBA team to 2bn. Shades of Tom Fox and fixating on the financial side of things.
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So far Risso, I much prefer the Purslow approach to the Heck one
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(https://i.ibb.co/0Fxg14M/20231219-112222.jpg)
Have Daesh started up again?
That's what I thought, looks like a Villa themed ISIS flag.
Continuing the ISIS theme, If you turn it 90⁰ clockwise, it looks like a thin penis engaged in sexual intercourse and the male has just had his testicles sliced off.
I am available for focus groups if required.
I’d like to hear more from BE, please.
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Purslow was very divisive but I think he was closer to getting it than Heck.
Purslow was a bit of a tit, but he got a lot more right than he got wrong, and at least he was a football man. The Gerrard decision was a big mistake of course, but it was righted quickly enough. I saw a quote from Heck the other day where he said his proudest moment was increasing the value of the NBA team to 2bn. Shades of Tom Fox and fixating on the financial side of things.
I tend more to your arguments here Risso and I'm sceptical of Heck but without going all Roy Keane, that's his job isn't it?
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Isn’t the font and colour of that commemorative design significant?
I guess we need it spelt out to us and we’ll all go ahhhhhhh, wow, that makes sense now.
Not everything needs to be shit because we don’t get it immediately.
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Purslow was very divisive but I think he was closer to getting it than Heck.
Purslow was a bit of a tit, but he got a lot more right than he got wrong, and at least he was a football man. The Gerrard decision was a big mistake of course, but it was righted quickly enough. I saw a quote from Heck the other day where he said his proudest moment was increasing the value of the NBA team to 2bn. Shades of Tom Fox and fixating on the financial side of things.
I tend more to your arguments here Risso and I'm sceptical of Heck but without going all Roy Keane, that's his job isn't it?
It's one of his jobs. Somebody should point out then that increasing the attendance by thousands will increase turnover by a lot more over ten years, than it will by not building it. I realise that he doesn't have my red hot ninja accounting skilllllz, but I'd happily send him a spreadsheet with the figures on.
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I think that hints at his style from the States, where teams have multiple logos and designs around a central theme.
We could have differing fonts, crests, etc. Our kits, buildings, merchandise will have differing designs around the central theme.
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There are disturbing signs of people trying to justify this monstrosity, alongside tallest dwarf praise for the last bloke. Stop both before you find yourself buying a sponsored flag on subscription and boasting about Twitter concurrents.
We're Aston Villa and only the best will do. The best is not Heck, his flouncy cock and ball clip art or Purslow.
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There are disturbing signs of people trying to justify this monstrosity, alongside tallest dwarf praise for the last bloke. Stop both before you find yourself buying a sponsored flag on subscription and boasting about Twitter concurrents.
We're Aston Villa and only the best will do. The best is not Heck, his flouncy cock and ball clip art or Purslow.
If it's the crest, it's a monstrosity. If it's a logo for a hat, then who cares? I think it hints at what's to come but isn't the end product.
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The worry for me is that Heck's 'thing' is supposed to be marketing. He's given us the two badge fiasco, and now on his time and under his remit, he's come up with that 150 monstrosity. It makes Lerner's badge look it was designed by Peter Saville. Aren't marketing people supposed to be good at communication as well?
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The squiggly knob design doesn't improve, or become less offensive, just because we hide it next to the washing instructions on our sweaty shirt.
Truthfully I don't massively care in the grand scheme of things, but I would expect whoever has decided we need another logo to highlight a milestone to give a shit. This infant school exercise in joined-up writing, and the way it's been sneaked into being, suggests they don't. I do accept they might think it's genius, which is arguably more worrying. Reminds me of when the BBC introduces a slightly amended ident to detract from the loss of a few hundred million and job cuts in the canteen.
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I think whatever he came up with it wouldn’t have pleased everyone.
We saw this with the recent crest
Personally, I quite like the simplicity of it.
I can’t see a cock, sex act or any other obscenity, so I don’t know what some of you are on 😂
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I think whatever he came up with it wouldn’t have pleased everyone.
We saw this with the recent crest
Personally, I quite like the simplicity of it.
I can’t see a cock, sex act or any other obscenity, so I don’t know what some of you are on 😂
About where I am with it. For a badge to stick on a few bits of Merch it's fine and does what it needs to.
I suspect we'll see "Aston Villa" and "1874" in the same font before long, some people won't like it but it's clearly intended to be Victorian retro and I can understand that.
I mostly like the washed-out colouring for it which I suspect we'll see a lot of for the next year, I'd be amazed if we don't end up with a super plain home kit that goes in the same direction.
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I can’t see a cock, sex act or any other obscenity, so I don’t know what some of you are on 😂
Derision tablets.
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It's not going to be the badge on a kit, but it is the main logo for the 150 year celebrations as a whole, and as such, it is utterly crap and not fit for purpose.
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Reminds me of a 1950s milkshake bar. Which in turn reminds me of back to the future, which I like. Its just a logo that will soon be so familiar you forget. A bit like Legia Warsaw fans making a racket at their place. Great noise but by 20 minutes I'd stopped listening to it.
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That logo is awful. Hopwfully the new logo will be far superior to this
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It's less is it good or not. I mean, it isn't, but everyone is entitled to be wrong. It's more the way it crawled out of a hole, not so much apologetically as thoroughly ashamed of itself. Badges, kits, food and drink, powder rooms and ablution arenas, new stands, preeeemium experiences. Everything - except the most important thing - seems very half arsed and has done for some time.
It's odd that it can be so right in the bit we usually get wrong, and utterly fckn amateur everywhere else.
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I think whatever he came up with it wouldn’t have pleased everyone.
Would have been nice if it pleased someone.
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Reminds me of a 1950s milkshake bar.
An apt description.
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Very American and very crap.
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I think whatever he came up with it wouldn’t have pleased everyone.
We saw this with the recent crest
Personally, I quite like the simplicity of it.
I can’t see a cock, sex act or any other obscenity, so I don’t know what some of you are on 😂
About where I am with it. For a badge to stick on a few bits of Merch it's fine and does what it needs to.
I suspect we'll see "Aston Villa" and "1874" in the same font before long, some people won't like it but it's clearly intended to be Victorian retro and I can understand that.
I mostly like the washed-out colouring for it which I suspect we'll see a lot of for the next year, I'd be amazed if we don't end up with a super plain home kit that goes in the same direction.
If that is the intention then it has failed.
It is more 1950s Americana baseball than Victorian...
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I think whatever he came up with it wouldn’t have pleased everyone.
We saw this with the recent crest
Personally, I quite like the simplicity of it.
I can’t see a cock, sex act or any other obscenity, so I don’t know what some of you are on 😂
About where I am with it. For a badge to stick on a few bits of Merch it's fine and does what it needs to.
I suspect we'll see "Aston Villa" and "1874" in the same font before long, some people won't like it but it's clearly intended to be Victorian retro and I can understand that.
I mostly like the washed-out colouring for it which I suspect we'll see a lot of for the next year, I'd be amazed if we don't end up with a super plain home kit that goes in the same direction.
If that is the intention then it has failed.
It is more 1950s Americana baseball than Victorian...
I was thinking of things like the Cadbury logo.
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Reminds me, I must dig out the Farahs for Christmas day.
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I think whatever he came up with it wouldn’t have pleased everyone.
We saw this with the recent crest
Personally, I quite like the simplicity of it.
I can’t see a cock, sex act or any other obscenity, so I don’t know what some of you are on 😂
About where I am with it. For a badge to stick on a few bits of Merch it's fine and does what it needs to.
I suspect we'll see "Aston Villa" and "1874" in the same font before long, some people won't like it but it's clearly intended to be Victorian retro and I can understand that.
I mostly like the washed-out colouring for it which I suspect we'll see a lot of for the next year, I'd be amazed if we don't end up with a super plain home kit that goes in the same direction.
If that is the intention then it has failed.
It is more 1950s Americana baseball than Victorian...
I was thinking of things like the Cadbury logo.
Fair enough.
The 1920s to todays modern day version of the William Cadbury signature that became the actual Cadbury's logo has a similar feel, so I can see how you linked the two visually.
Although apologies for being a pedant, & Im not trying to be awkward or argumentative, but the Cadburys logo you are thinking about is not Victorian in the sense that it was created at least 20+ years after the Victorian era ended... 👍
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The Cadbury's logo in 1874 was this:
(https://i.ibb.co/VBfwTnV/Screenshot-2023-12-20-at-15-25-28.png) (https://ibb.co/VBfwTnV)
The hand-written script one, of which the current logo in is a variant, didn't come until 1921.
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Fair enough.
The 1920s to todays modern day version of the William Cadbury signature that became the actual Cadbury's logo has a similar feel, so I can see how you linked the two visually.
Although apologies for being a pedant, & Im not trying to be awkward or argumentative, but the Cadburys logo you are thinking about is not Victorian in the sense that it was created at least 20+ years after the Victorian era ended... 👍
It was literally the closest example I could think of. I had no idea it wasn't the original though.
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The obvious solution would have been some sort of Victorian font, with the letters clearly defined and then either "150 years" or "1874-2024".
And to launch it in the way it has been launched - half-heartedly over twitter seems daft too.
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The obvious solution would have been some sort of Victorian font, with the letters clearly defined and then either "150 years" or "1874-2024".
And to launch it in the way it has been launched - half-heartedly over twitter seems daft too.
I reckon this is 'launched' in the same way that companies "accidentally" post something and then take a few days to see the reaction before "this was only an early prototype that wasn't ready to be shared" or similar nonsense. Games companies do it a lot.
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First impression awful, but apart from the 150 should not be joined, its growing on me. Why? I've convinced myself I can define the word Holte within the design. I've recently been prescribed tablets for angina, so before anyone says "what you on" I'm guessing there may be a few side effects playing with my mind.
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Reminds me of a 1950s milkshake bar. Which in turn reminds me of back to the future, which I like. Its just a logo that will soon be so familiar you forget. A bit like Legia Warsaw fans making a racket at their place. Great noise but by 20 minutes I'd stopped listening to it.
I agree with this poster.
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TBH I think the logo thing is a bit shit.
As I am always caught in the middle/trying not to offend I actually think it's complete and utter crap; I'm just too polite to say so.
It's not clear, lacks identity and looks like the kind of thing I would have drawn about 60 years ago as a 12 year old...as Ads says "so familiar you forget" and Risso "not fit for purpose".
Heck doesn't "get it/us" at all.
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It looks fucking shit. Heck looks like a knob as well.
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At least fill up the space and make the "V" look like a "V"...
(https://the-limpets.de/other_stuff/AV.jpg)
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I quite like the 150 logo/marque. Loving the deep claret tone.
The font style reminds me of the gates around VP and at Bodymoor, also elements of the Holte End mosaic.
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Turn the lion back around to face the centre of the chest and we're done. As for the 150 thing, looks a bit like Chinese writing.
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At least fill up the space and make the "V" look like a "V"...
(https://the-limpets.de/other_stuff/AV.jpg)
Hmmm...with that space at the top of the "A" I'm also seeing a "7" and "4". A subtle nod to 1874?
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Why is it that people on here can come up with better designs than the beardy Tarquins that we must be paying tens of thousands to?
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Why is it that people on here can come up with better designs than the beardy Tarquins that we must be paying tens of thousands to?
Because we know our audience is miserable bastards. Fluffy PR are aiming at mum, dad and the kids, or increasingly the Far East.
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Why is it that people on here can come up with better designs than the beardy Tarquins that we must be paying tens of thousands to?
Because we know our audience is miserable bastards. Fluffy PR are aiming at mum, dad and the kids, or increasingly the Far East.
If I had to guess, Heck is just using a slightly different firm of bearded Tarquins to Purslow. What Purslow came up with for the new badge is crap. What Heck has come with for the 150 years is several times worse.
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Why is it that people on here can come up with better designs than the beardy Tarquins that we must be paying tens of thousands to?
Because we know our audience is miserable bastards. Fluffy PR are aiming at mum, dad and the kids, or increasingly the Far East.
I wear my miserable bastardness as a badge of honour, and no creative needs to design that fcuker for me.
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It's in use...
https://www.avfc.co.uk/news/2023/december/21/av-150--countdown-to-anniversary-season-begins-/ (https://www.avfc.co.uk/news/2023/december/21/av-150--countdown-to-anniversary-season-begins-/)
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It looks marginally more attractive without the circle, but its still a bit shit & I cannot see any narrative that relates to Aston Villa being 150 years old in it...
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It's in use...
https://www.avfc.co.uk/news/2023/december/21/av-150--countdown-to-anniversary-season-begins-/ (https://www.avfc.co.uk/news/2023/december/21/av-150--countdown-to-anniversary-season-begins-/)
God. Three different fonts and colours, some weird pixellated bits that look worryingly like they've made a small image too big, and the main logo looks as shit and unreadable as ever. And this is supposed to be what Heck's good at? Joker.
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There's a serious lack of sky blue in the latest images.
(https://i.ibb.co/WzsTvCf/Screenshot-20231221-113922-Email.jpg) (https://ibb.co/WzsTvCf)
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If they think I'm buying a commemorative mug, tea-towel or T-shirt with that on, they have another think coming.
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Lerner, or the folks employed at the time, did handle the 140th anniversary with a touch of class befitting this club.
Heck looks to be making yet another dog's dinner of things. They sacked Gerrard for being shite on the pitch I am wondering if alarm bells are ringing about Heck because they are are for me.
We play in claret and blue and have a majestic name. Heck, just f*** off.
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There's a serious lack of sky blue in the latest images.
(https://i.ibb.co/WzsTvCf/Screenshot-20231221-113922-Email.jpg) (https://ibb.co/WzsTvCf)
There is a straight line top & bottom where "The VILLA" text has been cropped.
And it's not a stylised crop for composition.
It's just a piss poor crop because the text does not fit that space.
Just make the fucking text slightly smaller & will have no need to crop.
Jebus Christ, I learned that sort of shit when I was taking my art GCSE...
As a side note, they are using the standalone lion silhouette again.
It's the Lerner sketch lion, which is amazing in the sketch, but feels very odd in silhouette form.
The new circle lion is much stronger in silhouette.
Sadly, I feel that they are going to go with the Lerner sketch lion as a standalone silhouette because it's the cheapest option for switching things around stadium, training ground, etc.
Im starting to feel that Heck is Ellis reincarnated...
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I can only imagine what we will be playing in next season, as it seems they are determined that the kit is going to reflect our history.
I really hope it's not like the first kit;
http://www.historicalkits.co.uk/Aston_Villa/Aston_Villa.htm (http://www.historicalkits.co.uk/Aston_Villa/Aston_Villa.htm)
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fucking hell, its moan central on here
The club will never do anything right, will it ?
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fucking hell, its moan central on here
The club will never do anything right, will it ?
That's why Heck was foolish to come in and bin off the new circle badge. They got through that relatively unscathed (save the direction of the lion, it would have been almost perfect if facing left).
Heck has reopened that whole pandora's box and so far it is not good and the signs are not good. Its not claret and blue for a start.
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I thinks a black away kit with a nod to these original kits will be good
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I thinks a black away kit with a nod to these original kits will be good
I'm going for a woollen jersey, with claret and blue stripes from the 50s, and a lace-up neck. It will be massively baggy like a 90's top, but combined with 80s painted-on stupidly-short shorts.
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Was Heck responsible for the SNCF high-speed train TGV logo that looked like a snail when viewed upside down?
(https://i.ibb.co/GJsW8Xs/logo-design-fail-tvg.jpg) (https://ibb.co/4fs8Xcs)
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Maybe we should just be grateful.
(https://the-limpets.de/other_stuff/Go_74ers.jpg)
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There's a serious lack of sky blue in the latest images.
(https://i.ibb.co/WzsTvCf/Screenshot-20231221-113922-Email.jpg) (https://ibb.co/WzsTvCf)
There is a straight line top & bottom where "The VILLA" text has been cropped.
And it's not a stylised crop for composition.
It's just a piss poor crop because the text does not fit that space.
Just make the fucking text slightly smaller & will have no need to crop.
Jebus Christ, I learned that sort of shit when I was taking my art GCSE...
As a side note, they are using the standalone lion silhouette again.
It's the Lerner sketch lion, which is amazing in the sketch, but feels very odd in silhouette form.
The new circle lion is much stronger in silhouette.
Sadly, I feel that they are going to go with the Lerner sketch lion as a standalone silhouette because it's the cheapest option for switching things around stadium, training ground, etc.
Im starting to feel that Heck is Ellis reincarnated...
Sorry but the bold bit is nonsense. You've decided you don't like Heck and are making up things to be upset about at this point.
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Can't see what pablo has said that's wrong there, personally.
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Some of the responses on this thread are embarrassing. The club can’t do wrong for doing right on here.
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Is that swirly thing for real?!! - just seen it and I genuinely had no idea what it was till I read back onto the previous couple of pages ...
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This being in the crest thread means several days of people assuming that 150 thing is the crest
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Wait until he announces our 'official snack partner', the server will explode.
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Can't see what pablo has said that's wrong there, personally.
So you think how that looks is incompetence rather than a choice?
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You know you're about to go top of the league when all you can moan about is font types and cropping.
Fucking love you Emery and what you've left us to discuss in angry tones!
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Some people are just going to get angry or lose their minds whatever the club does on this. It won’t be enough or is too much of something. I’m sure if Heck had an idea to have a game with a star design on the pitch he’d be criticized for it. I get he probably hasn’t done the best job in his communication. There is certainly room for improvement there. But he’s not here to destroy the club with the way he plans to present us for this event or in the future. I’m just waiting for the official plans to be announced and someone suggests or calls him a Nose agent. This is important. Not downplaying it, but whatever the commemoration and celebrations are it doesn’t change who and what we are as a club. We will still be Aston Villa.
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There's a serious lack of sky blue in the latest images.
(https://i.ibb.co/WzsTvCf/Screenshot-20231221-113922-Email.jpg) (https://ibb.co/WzsTvCf)
There is a straight line top & bottom where "The VILLA" text has been cropped.
And it's not a stylised crop for composition.
It's just a piss poor crop because the text does not fit that space.
Just make the fucking text slightly smaller & will have no need to crop.
Jebus Christ, I learned that sort of shit when I was taking my art GCSE...
As a side note, they are using the standalone lion silhouette again.
It's the Lerner sketch lion, which is amazing in the sketch, but feels very odd in silhouette form.
The new circle lion is much stronger in silhouette.
Sadly, I feel that they are going to go with the Lerner sketch lion as a standalone silhouette because it's the cheapest option for switching things around stadium, training ground, etc.
Im starting to feel that Heck is Ellis reincarnated...
Sorry but the bold bit is nonsense. You've decided you don't like Heck and are making up things to be upset about at this point.
No it isn't.
Its basic design principles.
Principles I have had to follow my whole career as a graphic designer.
There are times you can break those rules, but here is not one of them...
Can't see what pablo has said that's wrong there, personally.
So you think how that looks is incompetence rather than a choice?
Please explain to me where the choice is?
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That’s a special type of misery when even the fonts and colours are criticized, I imagine that is the type of miserable **** that manages to suck the oxygen out of every room they walk in.
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There's a serious lack of sky blue in the latest images.
(https://i.ibb.co/WzsTvCf/Screenshot-20231221-113922-Email.jpg) (https://ibb.co/WzsTvCf)
There is a straight line top & bottom where "The VILLA" text has been cropped.
And it's not a stylised crop for composition.
It's just a piss poor crop because the text does not fit that space.
Just make the fucking text slightly smaller & will have no need to crop.
Jebus Christ, I learned that sort of shit when I was taking my art GCSE...
As a side note, they are using the standalone lion silhouette again.
It's the Lerner sketch lion, which is amazing in the sketch, but feels very odd in silhouette form.
The new circle lion is much stronger in silhouette.
Sadly, I feel that they are going to go with the Lerner sketch lion as a standalone silhouette because it's the cheapest option for switching things around stadium, training ground, etc.
Im starting to feel that Heck is Ellis reincarnated...
Sorry but the bold bit is nonsense. You've decided you don't like Heck and are making up things to be upset about at this point.
No it isn't.
Its basic design principles.
Principles I have had to follow my whole career as a graphic designer.
There are times you can break those rules, but here is not one of them...
Can't see what pablo has said that's wrong there, personally.
So you think how that looks is incompetence rather than a choice?
Please explain to me where the choice is?
What's the point? You clearly know more than everyone at the club and are determined to see this as incompetence instead of just accepting they've made choices you don't like.
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I'll be honest here, I find the arguing about specific fonts and such like about as thrilling as VillaDawg's Spurs wage bill analysis.
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Some people are just going to get angry or lose their minds whatever the club does on this. It won’t be enough or is too much of something. I’m sure if Heck had an idea to have a game with a star design on the pitch he’d be criticized for it. I get he probably hasn’t done the best job in his communication. There is certainly room for improvement there. But he’s not here to destroy the club with the way he plans to present us for this event or in the future. I’m just waiting for the official plans to be announced and someone suggests or calls him a Nose agent. This is important. Not downplaying it, but whatever the commemoration and celebrations are it doesn’t change who and what we are as a club. We will still be Aston Villa.
Totally agree with this. The hyperbolic complaining is nonsensical. We're going to moan about promotional imagery that's going to be on the side of a paper cup inside the stadium? If only we had shit football to focus on..
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That’s a special type of misery when even the fonts and colours are criticized, I imagine that is the type of miserable **** that manages to suck the oxygen out of every room they walk in.
Heaven forbid someone has a critical opinion of the fonts & colours in a thread that is a about a design that is created using fonts & colours...
If you don't agree, then why not make the counter point to why you disagree?
And I would like to point out that just because someone has a critical view on one thread, does not mean that they are "miserable & suck the oxygen out of every room they walk in."
It merely means that they have a critical view on one element within a thread discussing that element.
Not everything has to be all candy floss grass & lollipop trees.
Neither does it have to be all doom & gloom.
For the most part, I am extremely happy with a lot of others things going on at the club & have said so in numerous other threads.
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It's not the best design in the world but it's hardly worth getting irate over.
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I guess if it your line of work it might annoy you some what more . It is probably how I analyse Porn Stars ::)
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I just lack the energy for any of this. I got very worked up about what they did to the Holte, but found myself wondering whether the Lower Grounds might me a nice idea for Burnley. It's a temporary logo, even if I liked it (and I don't mind one way or the other) meh.
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I guess if it your line of work it might annoy you some what more . It is probably how I analyse Porn Stars ::)
How is your career as a fluffer going? ::)
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Obviously the layout of a press release isn't as important as ripping out plans for a quarter of the ground, especially when they've spent the previous however long trumpeting the genius of those plans. But a thread called "Crest Review" on a forum for opinions can reasonably be expected to contain a few strong opinions on graphic design.
Maybe we need a companion thread where we can list our annoyances by importance:
1 Ben Mee
2 People having an opinion about the badge
3 Genocide*
4 European Super League
*Not really. It's way below the European Super League.
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What's the point? You clearly know more than everyone at the club and are determined to see this as incompetence instead of just accepting they've made choices you don't like.
The point would be explaining why you disagree & I might learn something...
Or you might, if you remove that chip from your shoulder.
I am not adverse to changing my mind if someone makes a valid counterpoint, as has been demonstrated on this site multiple times.
I will add that I do actually know how these elements are created, whether thats for the website graphics or for the emailer, which has similar issues, because I have made hundreds, if not thousands of them during my career.
And all they had to do was make the image of that text slightly smaller to fit the area & it would not be cropped off.
There are times when you can crop off text, & I recognise that with the text being cropped on the sides of the images, but at the top & bottom, is a design mistake.
It is very clearly not a choice. And it is very easy to fix too.
Details matter in branding & these small details can make the difference for a campaign to look polished.
Now it might not matter to everybody, which makes the "I don't care enough" comments a little baffling to me, but each to their own, but call it OCD, or I like to call it "having pride in ones work", but whatever you want to label it, these details matter to me.
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I guess if it your line of work it might annoy you some what more . It is probably how I analyse Porn Stars ::)
How is your career as a fluffer going? ::)
Thanks for asking , up and down really ;)
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It's not the best design in the world but it's hardly worth getting irate over.
Can I just say that I am not irate.
Im happily sat here with a coffee, typing away with a smile on my face.
I can never understand how my typing style makes people think I am angry, but that is clearly my communication issue.
I made a comment about it & am simply replying to the replies to my comment.
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I guess if it your line of work it might annoy you some what more . It is probably how I analyse Porn Stars ::)
How is your career as a fluffer going? ::)
Thanks for asking , up and down really ;)
I had heard it was fast-paced and non-stop!
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On every match day I am a happy clapper even when we are not playing well.
I think it is legitimate to have concerns about Heck based on his track record and the fact that he seems to dislike what we like and we seem to dislike what he serves up. That could be a problem if he is making big decisions (or scrapping decisions we liked) about Villa Park, our identity etc. And as ever, it will be us here living with his legacy long after he is gone.
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What's the point? You clearly know more than everyone at the club and are determined to see this as incompetence instead of just accepting they've made choices you don't like.
Can I just confirm, do you think I mean the cropping of the sides of the text?
Or at the top & the bottom of the text?
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What's the point? You clearly know more than everyone at the club and are determined to see this as incompetence instead of just accepting they've made choices you don't like.
The point would be explaining why you disagree & I might learn something...
Or you might, if you remove that chip from your shoulder.
I am not adverse to changing my mind if someone makes a valid counterpoint, as has been demonstrated on this site multiple times.
I will add that I do actually know how these elements are created, whether thats for the website graphics or for the emailer, which has similar issues, because I have made hundreds, if not thousands of them during my career.
And all they had to do was make the image of that text slightly smaller to fit the area & it would not be cropped off.
There are times when you can crop off text, & I recognise that with the text being cropped on the sides of the images, but at the top & bottom, is a design mistake.
It is very clearly not a choice. And it is very easy to fix too.
Details matter in branding & these small details can make the difference for a campaign to look polished.
Now it might not matter to everybody, which makes the "I don't care enough" comments a little baffling to me, but each to their own, but call it OCD, or I like to call it "having pride in ones work", but whatever you want to label it, these details matter to me.
The bold bit, there's where you're wrong, and it really shouldn't be difficult to spot but you're focusing so much on a technical thing that you care about that you can't see the problem.
As you say this is a basic design principle. Aston Villa are one of the biggest sports clubs in Europe with a globally recognised brand and the wealth and resources to ensure they are employing (either directly or as consultants) people with the knowledge and experience needed for such a big company. Do you seriously believe no one at any point looked at that and had the same thoughts before it was discussed and they decided to go with it?
I don't know why they made they choice and I don't really care but assuming they didn't have the basic understanding to realise they were making a choice is arrogant at best.
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What's the point? You clearly know more than everyone at the club and are determined to see this as incompetence instead of just accepting they've made choices you don't like.
The point would be explaining why you disagree & I might learn something...
Or you might, if you remove that chip from your shoulder.
I am not adverse to changing my mind if someone makes a valid counterpoint, as has been demonstrated on this site multiple times.
I will add that I do actually know how these elements are created, whether thats for the website graphics or for the emailer, which has similar issues, because I have made hundreds, if not thousands of them during my career.
And all they had to do was make the image of that text slightly smaller to fit the area & it would not be cropped off.
There are times when you can crop off text, & I recognise that with the text being cropped on the sides of the images, but at the top & bottom, is a design mistake.
It is very clearly not a choice. And it is very easy to fix too.
Details matter in branding & these small details can make the difference for a campaign to look polished.
Now it might not matter to everybody, which makes the "I don't care enough" comments a little baffling to me, but each to their own, but call it OCD, or I like to call it "having pride in ones work", but whatever you want to label it, these details matter to me.
The bold bit, there's where you're wrong, and it really shouldn't be difficult to spot but you're focusing so much on a technical thing that you care about that you can't see the problem.
As you say this is a basic design principle. Aston Villa are one of the biggest sports clubs in Europe with a globally recognised brand and the wealth and resources to ensure they are employing (either directly or as consultants) people with the knowledge and experience needed for such a big company. Do you seriously believe no one at any point looked at that and had the same thoughts before it was discussed and they decided to go with it?
I don't know why they made they choice and I don't really care but assuming they didn't have the basic understanding to realise they were making a choice is arrogant at best.
No, I do not feel in this case that I am wrong.
(IF we are talking about the crop at the top & bottom of the text & not the crop on the sides. I have asked for clarification on this to see if there is just a communication issue that we might be having.)
I have seen plenty of big companies that make millions or even billions of pounds per year have their designers make small mistakes & miss them before uploading them. And I have worked with Nike, Puma, adidas, Hewlett Packard & many other companies like these.
I have done it myself on web pages, emailers, motion graphics for catalogue apps, etc.
Some errors missed that are very similar to the issue on that graphic on the website & for the emailer.
I also know why the mistake is made.
Especially when graphical elements are being tweaked for a campaign release date.
Its a small mistake, its not an 'end of the world' mistake, but its an easy to make & easy to fix mistake...
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Aston Villa are one of the biggest sports clubs in Europe with a globally recognised brand and the wealth and resources to ensure they are employing (either directly or as consultants) people with the knowledge and experience needed for such a big company. Do you seriously believe no one at any point looked at that and had the same thoughts before it was discussed and they decided to go with it?
Blimey, it's not like we've had shit design results before? We've always been one of the biggest clubs in Europe, and we still ended up with Lerner's badge. I'm pretty certain Purslow didn't go down to Erdington T-shirt Printers and Tattoo Studio for the last botched crest re-design, but that still got canned for not being good enough.
Whoever was responsible for the AV150 thing should never be allowed near a Mac ever again.
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What's the point? You clearly know more than everyone at the club and are determined to see this as incompetence instead of just accepting they've made choices you don't like.
The point would be explaining why you disagree & I might learn something...
Or you might, if you remove that chip from your shoulder.
I am not adverse to changing my mind if someone makes a valid counterpoint, as has been demonstrated on this site multiple times.
I will add that I do actually know how these elements are created, whether thats for the website graphics or for the emailer, which has similar issues, because I have made hundreds, if not thousands of them during my career.
And all they had to do was make the image of that text slightly smaller to fit the area & it would not be cropped off.
There are times when you can crop off text, & I recognise that with the text being cropped on the sides of the images, but at the top & bottom, is a design mistake.
It is very clearly not a choice. And it is very easy to fix too.
Details matter in branding & these small details can make the difference for a campaign to look polished.
Now it might not matter to everybody, which makes the "I don't care enough" comments a little baffling to me, but each to their own, but call it OCD, or I like to call it "having pride in ones work", but whatever you want to label it, these details matter to me.
I totally get this.
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Again, you refuse to accept that it is a choice but look at where they've used it:
https://twitter.com/AVFCOfficial/status/1737786479420551519 (https://twitter.com/AVFCOfficial/status/1737786479420551519)
There the crop makes sense.
Here - https://www.avfc.co.uk/news/2023/december/21/av-150--countdown-to-anniversary-season-begins-/ (https://www.avfc.co.uk/news/2023/december/21/av-150--countdown-to-anniversary-season-begins-/) - they have it rotated and have cropped it another way that still cuts the text.
Instagram has the same one as the official site.
On linktr.ee they have a very small version of the graphic - https://linktr.ee/avfcofficial (https://linktr.ee/avfcofficial) - but it's in a circle so you don't even see the bit that you're upset about.
Literally the only version that is like that is the one that is in this thread and I can't even find where that's from. So the worst case scenario is that they created a graphic and then in 1 use case it looked a bit off.
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Aston Villa are one of the biggest sports clubs in Europe with a globally recognised brand and the wealth and resources to ensure they are employing (either directly or as consultants) people with the knowledge and experience needed for such a big company. Do you seriously believe no one at any point looked at that and had the same thoughts before it was discussed and they decided to go with it?
Blimey, it's not like we've had shit design results before? We've always been one of the biggest clubs in Europe, and we still ended up with Lerner's badge. I'm pretty certain Purslow didn't go down to Erdington T-shirt Printers and Tattoo Studio for the last botched crest re-design, but that still got canned for not being good enough.
Whoever was responsible for the AV150 thing should never be allowed near a Mac ever again.
What's happening here is you're confusing you not liking something with it being irredeemably shit. You didn't like the Lerner badge (nor did most fans) but Lerner clearly did, to the point he got it inked on his leg, that's not the same as claiming the club are incompetent and don't know basics of graphic design. The AV150 thing is exactly the same.
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All I can say is that I've seen dozens of professional designers on Twitter and other places saying how shit it is from a design point of view, so my opinion doesn't come into it.
My daughter was walking past and I asked her what she thought it said. She shrugged and said HU something with some sort of lorry design underneath. It's a mess.
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I've just been browsing the online ticket office, and it's shit. Buttons aren't appearing when I select a seat and then it comes up with an error message.
That's just one example of the litany of crap I've seen in Villa's online ecosystem over the years, from rubbish design, to the constant inability to stream matches on AVTV (and having to refund me for it on occasion).
On that basis, I'm inclined to think Pablo might have a point, and not just because he actually does this shit for a living!
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I've just been browsing the online ticket office, and it's shit. Buttons aren't appearing when I select a seat and then it comes up with an error message.
That's just one example of the litany of crap I've seen in Villa's online ecosystem over the years, from rubbish design, to the constant inability to stream matches on AVTV (and having to refund me for it on occasion).
On that basis, I'm inclined to think Pablo might have a point, and not just because he actually does this shit for a living!
Exactly. NSWE have got most things right, especially the big stuff, but there's loads of ancillary things like the websites with the multiple log ins for different things, and things on the ground like the shite service that they've never got right.
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It's one of the things that surprises me, actually. As you say, they have got the big stuff spot on, but they haven't improved the marketing side much, when I was expecting that to be the first thing they addressed, because it shouldn't be difficult.
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I've just been browsing the online ticket office, and it's shit. Buttons aren't appearing when I select a seat and then it comes up with an error message.
That's just one example of the litany of crap I've seen in Villa's online ecosystem over the years, from rubbish design, to the constant inability to stream matches on AVTV (and having to refund me for it on occasion).
On that basis, I'm inclined to think Pablo might have a point, and not just because he actually does this shit for a living!
That might be because they are reserved for the hospitality packages. It doesn't makectgat clear on the site though and they initially appears as available.
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That design looks like it is not an accident - maybe somebody misunderstood the goal, but how it is implemented, that is with the words cut through. The one where VILLA is cut underneath the "logo" looks like a pixelation reference to a light show (tomorrow's game?)
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Right, in an attempt to inject some joy back into everyone, does anyone know if Spurs pay more in wages than we do?
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Again, you refuse to accept that it is a choice but look at where they've used it:
https://twitter.com/AVFCOfficial/status/1737786479420551519 (https://twitter.com/AVFCOfficial/status/1737786479420551519)
There the crop makes sense.
Here - https://www.avfc.co.uk/news/2023/december/21/av-150--countdown-to-anniversary-season-begins-/ (https://www.avfc.co.uk/news/2023/december/21/av-150--countdown-to-anniversary-season-begins-/) - they have it rotated and have cropped it another way that still cuts the text.
Instagram has the same one as the official site.
On linktr.ee they have a very small version of the graphic - https://linktr.ee/avfcofficial (https://linktr.ee/avfcofficial) - but it's in a circle so you don't even see the bit that you're upset about.
Literally the only version that is like that is the one that is in this thread and I can't even find where that's from. So the worst case scenario is that they created a graphic and then in 1 use case it looked a bit off.
But they are completely different images, using completely different image files, at completely different sizes.
So of course there will be some cropping on those that make design sense.
They are all the same campaign, but each image used for each graphic created will be a unique file, unless, they are using the same files for multiple purposes. If that is the case, then the files need to make design sense for both uses & have the exact same file size.
The other web pages would then have different graphics that speak the same design language for continuity.
Which is why the second link you posted has the image spread fully across the page & the crop is where the page ends.
So that makes design sense.
The first link you posted is similar to the image I first quoted, but is slightly smaller from top to bottom, therefore, the crop at the top & bottom makes design sense.
I cant see the third link so I do not know what is on it.
What your links have actually done, is confirm 100% that the cropping at the top & bottom of the text on the image I quoted & the emailer are mistakes.
Nowhere else is there a hard crop in blank (or coloured) space other than on that page I quoted & the emailer I received. And as both are likely to be using the same images, that makes sense that both have the same error.
Now again, I am not angry at this, its not the end of the world, I am not attempting to be arrogant, I am not trying to be a "know it all" (because I know the square root of fuck all in general), but I am pointing out that in my experience, both designing personally for multiple formats at a time for some hard deadlines, along with working with & for some pretty big companies, that errors happen easily & often.
And everything I have seen from this campaign so far, & my experience & knowledge of the subject, leads me to be 100% sure that the issues I highlighted in the quoted image & the emailer that I have received have a cropping issue at the top & bottom of the texts where those particular images are cropped into free space (coloured) by mistake.
Its an easy mistake to make & its easy to fix. But from a professional standpoint, it stands out to me like a sore thumb & does not scream "polished" for the campaign.
And thats without my opinion on the "AV150" logo...
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I respect & appreciate Pablo's professional opinion and find it pretty convincing.
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Right, in an attempt to inject some joy back into everyone, does anyone know if Spurs pay more in wages than we do?
Please also add a few paragraphs about amortisation.
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All I can say is that I've seen dozens of professional designers on Twitter and other places saying how shit it is from a design point of view, so my opinion doesn't come into it.
I wonder if it's from the same small agency in London, Dragon Rouge with a Creative Director who's probably never been to a game in her life but goes to the pub every two years to join in the fun to watch England. Switching the direction of the lion despite over a hundred plus years of it facing the same way is probably her claim to fame. The AV 150 I imagine was given to a junior creative/YTS/intern.
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Right, in an attempt to inject some joy back into everyone, does anyone know if Spurs pay more in wages than we do?
Can you please re-quote that in a better font please?
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Right, in an attempt to inject some joy back into everyone, does anyone know if Spurs pay more in wages than we do?
Can you please re-quote that in a better font please?
No cropping though...
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All I can say is that I've seen dozens of professional designers on Twitter and other places saying how shit it is from a design point of view, so my opinion doesn't come into it.
My daughter was walking past and I asked her what she thought it said. She shrugged and said HU something with some sort of lorry design underneath. It's a mess.
That's still personal opinions, not them breaking fundamentals of design.
Let me explain the problem pablo has.
The image posted on here is not a graphic at all but rather a screenshot of an app/website using the graphic as part of the page. there are 3 elements on the page, the lion, the anniversary graphic and a countdown widget.
(https://i.ibb.co/nQjwF3K/WHat-they-did.jpg) (https://ibb.co/nQjwF3K)
What they've then done is colour matched the background to the claret in the graphic, which makes it look seemless but does mean the text on the sides is cut. This will have been a choice they've made because none of the alternatives are that much better.
For me this is the most sensible thing to do because if this is, as I expect, an image from a phone app then by having only verticle 'splits' you reduce how much impact differences in screen size and resolution have on how it looks.
The alternatives would be to split it into more of less 'parts' but both come with issues.
Splitting it into more parts would means taking the text on the sides and making those separate elements pinned to the left and right edges of the 'screen'. The problem here is you lose control of how much space there is between those and the central elements and more importantly you create a risk of clashes with the countdown widget.
Going less means you put the lion into the image and let the text run all the way to the top but does nothing about the clashes with the countdown widget/cut off at the bottom.
A si say they've chosen to go with it this way because there's no simple solution here so the easiest option is to reuse the same graphic that is posted on twitter and accept it looks a bit janky.
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Chimbonda must be on good money.
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That looks like a supermarket brand box of After Eight.
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So, one of you is looking at it from a graphics design point of view and the other is looking at it from a web layout point of view?
No wonder you don't agree and probably never will!
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Everyone should have to use this font. It's lovely and nice.
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So, one of you is looking at it from a graphics design point of view and the other is looking at it from a web layout point of view?
No wonder you don't agree and probably never will!
I am now, but before I was just trying to get him to take a step back and stop focusing on technical details.
I'm not saying his opinion is wrong but rather that his blunt refusal to accept they'd chosen for it to be like that was.
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All I can say is that I've seen dozens of professional designers on Twitter and other places saying how shit it is from a design point of view, so my opinion doesn't come into it.
My daughter was walking past and I asked her what she thought it said. She shrugged and said HU something with some sort of lorry design underneath. It's a mess.
That's still personal opinions, not them breaking fundamentals of design.
Let me explain the problem pablo has.
The image posted on here is not a graphic at all but rather a screenshot of an app/website using the graphic as part of the page. there are 3 elements on the page, the lion, the anniversary graphic and a countdown widget.
(https://i.ibb.co/nQjwF3K/WHat-they-did.jpg) (https://ibb.co/nQjwF3K)
What they've then done is colour matched the background to the claret in the graphic, which makes it look seemless but does mean the text on the sides is cut. This will have been a choice they've made because none of the alternatives are that much better.
For me this is the most sensible thing to do because if this is, as I expect, an image from a phone app then by having only verticle 'splits' you reduce how much impact differences in screen size and resolution have on how it looks.
The alternatives would be to split it into more of less 'parts' but both come with issues.
Splitting it into more parts would means taking the text on the sides and making those separate elements pinned to the left and right edges of the 'screen'. The problem here is you lose control of how much space there is between those and the central elements and more importantly you create a risk of clashes with the countdown widget.
Going less means you put the lion into the image and let the text run all the way to the top but does nothing about the clashes with the countdown widget/cut off at the bottom.
A si say they've chosen to go with it this way because there's no simple solution here so the easiest option is to reuse the same graphic that is posted on twitter and accept it looks a bit janky.
Yes, I know the way it is built.
I have created them more times than I care to remember, with multiple graphics, for multiple campaigns, for multiple companies...
The easy solution for this error, & it is an error, is to make both texts slightly smaller so it all fits on without cropping at the top & bottom, move the left text over to the right a little & the right text over to the left a little, so that both elements of text frame the 150 graphic.
These sorts of problems are what I have worked on for decades.
If it is "janky", it is an error.
If someone chose to release "janky" work like that in that state where I have worked, they would be demoted to photo cropping before I could finish saying how to fix it. And if you think that its ok for Villa to "choose" to release "janky" work, then there is nothing more for us to discuss.
However, it could be fixed in literal minutes.
Make those amends I mention & re upload the image to the server & when refreshed, the new image will appear, fixed & "un-janky"...
I am tired of arguing with you though.
Its like head-butting a brick wall, only more painful & less productive.
Your comment about "not disagreeing but pointing out the choice" is right up there with Hecks "41 year anniversary" bullshit.
And while I recognise that you have an inane desire to be "right" about everything & have the last word, you are absolutely & 100% wrong on this issue.
Last word.
So, one of you is looking at it from a graphics design point of view and the other is looking at it from a web layout point of view?
No wonder you don't agree and probably never will!
I am looking at it from both.
Along with an emailer standpoint, a catalogue app standpoint, a print standpoint, etc...
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My job is boring too.
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It's still them making a choice to accept it, how are you finding that so difficult to accept?
Changing the size of the text could be a solution but isn't perfect and would be subjective not the obvious solution you suggest.
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My job is boring too.
Not as boring as mine.
Or this thread.
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My job is boring too.
Not as boring as mine.
Or this thread.
I was supposed to be leave but had to work because someone else fucked up, I'm bored and annoyed which is a bad combo. Made worse by the fact that I fixed the problem by lunch and have just been waiting for testing since. So stuck at desk with nothing to do, on a cancelled day off.
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Maybe we should just be grateful.
(https://the-limpets.de/other_stuff/Go_74ers.jpg)
To be fair that's actually better than the monstrosity Heck has had made, you can read what it says for a start.
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Sorry to go off topic slightly, but I get posts appear on Facebook off some 'football memories" group and today was the below one of Bruce Rioch (which I found later online):
https://www.google.co.uk/search?sca_esv=592965078&sxsrf=AM9HkKkaGuvgmcG6LJybPdiy0YDiaA_kiA:1703205065196&q=bruce+rioch+aston+villa&tbm=isch&source=lnms&sa=X&ved=2ahUKEwjizo-n5aGDAxX1TEEAHWxaD_YQ0pQJegQICBAB&biw=384&bih=700&dpr=2.81#imgrc=7HGxQoxd-MkopM (https://www.google.co.uk/search?sca_esv=592965078&sxsrf=AM9HkKkaGuvgmcG6LJybPdiy0YDiaA_kiA:1703205065196&q=bruce+rioch+aston+villa&tbm=isch&source=lnms&sa=X&ved=2ahUKEwjizo-n5aGDAxX1TEEAHWxaD_YQ0pQJegQICBAB&biw=384&bih=700&dpr=2.81#imgrc=7HGxQoxd-MkopM)
I've never seen a picture of that yellow kit with that badge before, only with the lion with AV underneath. When was it from and was it a third kit? Really like it though!!
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Sorry to go off topic slightly, but I get posts appear on Facebook off some 'football memories" group and today was the below one of Bruce Rioch (which I found later online):
https://www.google.co.uk/search?sca_esv=592965078&sxsrf=AM9HkKkaGuvgmcG6LJybPdiy0YDiaA_kiA:1703205065196&q=bruce+rioch+aston+villa&tbm=isch&source=lnms&sa=X&ved=2ahUKEwjizo-n5aGDAxX1TEEAHWxaD_YQ0pQJegQICBAB&biw=384&bih=700&dpr=2.81#imgrc=7HGxQoxd-MkopM (https://www.google.co.uk/search?sca_esv=592965078&sxsrf=AM9HkKkaGuvgmcG6LJybPdiy0YDiaA_kiA:1703205065196&q=bruce+rioch+aston+villa&tbm=isch&source=lnms&sa=X&ved=2ahUKEwjizo-n5aGDAxX1TEEAHWxaD_YQ0pQJegQICBAB&biw=384&bih=700&dpr=2.81#imgrc=7HGxQoxd-MkopM)
I've never seen a picture of that yellow kit with that badge before, only with the lion with AV underneath. When was it from and was it a third kit? Really like it though!!
That badge (I think) was first used in 1973-74 so it was one of the rare occasions when we played in the change kit that season before the King was sold.
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Sorry to go off topic slightly, but I get posts appear on Facebook off some 'football memories" group and today was the below one of Bruce Rioch (which I found later online):
https://www.google.co.uk/search?sca_esv=592965078&sxsrf=AM9HkKkaGuvgmcG6LJybPdiy0YDiaA_kiA:1703205065196&q=bruce+rioch+aston+villa&tbm=isch&source=lnms&sa=X&ved=2ahUKEwjizo-n5aGDAxX1TEEAHWxaD_YQ0pQJegQICBAB&biw=384&bih=700&dpr=2.81#imgrc=7HGxQoxd-MkopM (https://www.google.co.uk/search?sca_esv=592965078&sxsrf=AM9HkKkaGuvgmcG6LJybPdiy0YDiaA_kiA:1703205065196&q=bruce+rioch+aston+villa&tbm=isch&source=lnms&sa=X&ved=2ahUKEwjizo-n5aGDAxX1TEEAHWxaD_YQ0pQJegQICBAB&biw=384&bih=700&dpr=2.81#imgrc=7HGxQoxd-MkopM)
I've never seen a picture of that yellow kit with that badge before, only with the lion with AV underneath. When was it from and was it a third kit? Really like it though!!
That badge (I think) was first used in 1973-74 so it was one of the rare occasions when we played in the change kit that season before the King was sold.
Cheers Dave. I've only ever seen that kit with this badge before
https://www.google.co.uk/search?q=villa+away+kit+70s&tbm=isch&ved=2ahUKEwiE-5ao5aGDAxW8rycCHdpMAt8Q2-cCegQIABAD&oq=villa+away+kit+70s&gs_lcp=ChJtb2JpbGUtZ3dzLXdpei1pbWcQAzIICAAQgAQQogQ6BAgjECc6BQgAEIAEOgQIABADOggIABCABBCxAzoHCCMQ6gIQJzoNCAAQgAQQigUQQxCxAzoKCAAQgAQQigUQQzoLCAAQgAQQsQMQgwE6BggAEAUQHjoECAAQHlDrBljaUWDzWGgDcAB4AIABT4gB-RCSAQIzM5gBAKABAbABBcABAQ&sclient=mobile-gws-wiz-img&ei=y9iEZcTpGLzfnsEP2pmJ-A0&bih=700&biw=384#imgrc=FyU1lDtEmMCANM (https://www.google.co.uk/search?q=villa+away+kit+70s&tbm=isch&ved=2ahUKEwiE-5ao5aGDAxW8rycCHdpMAt8Q2-cCegQIABAD&oq=villa+away+kit+70s&gs_lcp=ChJtb2JpbGUtZ3dzLXdpei1pbWcQAzIICAAQgAQQogQ6BAgjECc6BQgAEIAEOgQIABADOggIABCABBCxAzoHCCMQ6gIQJzoNCAAQgAQQigUQQxCxAzoKCAAQgAQQigUQQzoLCAAQgAQQsQMQgwE6BggAEAUQHjoECAAQHlDrBljaUWDzWGgDcAB4AIABT4gB-RCSAQIzM5gBAKABAbABBcABAQ&sclient=mobile-gws-wiz-img&ei=y9iEZcTpGLzfnsEP2pmJ-A0&bih=700&biw=384#imgrc=FyU1lDtEmMCANM)
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At least fill up the space and make the "V" look like a "V"...
(https://the-limpets.de/other_stuff/AV.jpg)
Hmmm...with that space at the top of the "A" I'm also seeing a "7" and "4". A subtle nod to 1874?
Good spot.
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My god!
The spectacle of a know-it-all telling a professional in the design field why he is wrong is amusing and cringeworthy at the same time.
I now understand the grinding shit that women go through from “mansplaining”.
Perhaps paul_e can tell us all how to do our jobs?
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My god!
The spectacle of a know-it-all telling a professional in the design field why he is wrong is amusing and cringeworthy at the same time.
I now understand the grinding shit that women go through from “mansplaining”.
Perhaps paul_e can tell us all how to do our jobs?
Oh do fuck off, I think he was wrong to act like no one could possibly choose to implement something that is less than perfect not that I know more or better than him. I just think he, along with a few others, has decided Heck is useless and is finding everything he can to shout about it.
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"It's The Most Wonderful Time Of The Year"
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Chimbonda must be on good money.
Fuck me, I'd completely forgotton about him.
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My god!
The spectacle of a know-it-all telling a professional in the design field why he is wrong is amusing and cringeworthy at the same time.
I now understand the grinding shit that women go through from “mansplaining”.
Perhaps paul_e can tell us all how to do our jobs?
I wish someone would tell me how to do mine, I’ve been trying to work it out for years.
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At least fill up the space and make the "V" look like a "V"...
(https://the-limpets.de/other_stuff/AV.jpg)
Hmmm...with that space at the top of the "A" I'm also seeing a "7" and "4". A subtle nod to 1874?
Good spot.
If it was intentional it would have been good to explain how it has been incorporated - rather than just drop it on the madness that is now Twitter with no context.
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At least fill up the space and make the "V" look like a "V"...
(https://the-limpets.de/other_stuff/AV.jpg)
Hmmm...with that space at the top of the "A" I'm also seeing a "7" and "4". A subtle nod to 1874?
Good spot.
I can see an F and a C.
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My god!
The spectacle of a know-it-all telling a professional in the design field why he is wrong is amusing and cringeworthy at the same time.
I now understand the grinding shit that women go through from “mansplaining”.
Perhaps paul_e can tell us all how to do our jobs?
"Paulsplaining"... 😁
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At least fill up the space and make the "V" look like a "V"...
(https://the-limpets.de/other_stuff/AV.jpg)
Hmmm...with that space at the top of the "A" I'm also seeing a "7" and "4". A subtle nod to 1874?
Good spot.
I can see an F and a C.
I can see a ball sending stumps and bails flying.
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My job is boring too.
Not as boring as mine.
Or this thread.
Its rivals my electricity bill thread from 12 years ago.
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Can't we go back to talking about crisps?
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Knew I'd seen something similar. McDonalds:
(https://i.ibb.co/sWYYG7G/Screenshot-20231222-121310-2.png) (https://ibb.co/sWYYG7G)
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Can't we go back to talking about crisps?
Every expiry date on a bag of crisps in the UK is a Saturday.
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Can't we go back to talking about crisps?
Every expiry date on a bag of crisps in the UK is a Saturday.
The world's largest bag of crisps was made in the UK in 2013 and weighed 1,141 kg...
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Would still eat them in one sitting
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Surely the thread should re-named Crisp Review?
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Surely the thread should re-named Crisp Review?
Until it very randomly changes to biscuits or sauce.
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Surely the thread should re-named Crisp Review?
Please keep crisps where they belong, in the MOTD thread.
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There was a big banner in the centre circle with the AV 150 badge before the game last night. Read it somewhere and heard them say it last night that we were the first club to reach the 150th milestone. That's not right is it?
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First ‘big’ club. Forest, Stoke and Notts County all older league clubs.
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"Rangers" celebrated theirs 2 years ago although there are a few older ones in Scotland e.g. Queen's Park, Kilmarnock, Dumbarton.
Down south, Reading were founded in 1871 which always seems an odd one.
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First ‘big’ club. Forest, Stoke and Notts County all older league clubs.
… and Sheffield Wednesday
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The funny one is Crystal Palace trying to claim that they’re the oldest league club because there was a Crystal Palace Club that existed from 1861. The fact that this club didn’t play any fixtures and weren’t registered with the FA after 1876, and Crystal Palace Football Club weren’t formed until 1905, hasn’t put them off.
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fucking hell, its moan central on here
The club will never do anything right, will it ?
That's what I was thinking. It's a logo that'll be less than a square inch on the back of the neck of the shirt and folk are losing their collective shit about it.
I think the 150th logo without the circle is alright as it happens. Doesn't offend me anyway, and it weirdly seems to get more legible at smaller sizes (which is good since I expect it'll mostly be in small form, on clothing tags and the like).
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The funny one is Crystal Palace trying to claim that they’re the oldest league club because there was a Crystal Palace Club that existed from 1861. The fact that this club didn’t play any fixtures and weren’t registered with the FA after 1876, and Crystal Palace Football Club weren’t formed until 1905, hasn’t put them off.
I saw that too but didn't give it any credence.
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Twentieth century wankers.
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First ‘big’ club. Forest, Stoke and Notts County all older league clubs.
Wrexham too - 1864 for them.
Edit: I reckon oldest league clubs by age: https://en.wikipedia.org/wiki/Oldest_football_clubs#Oldest_school_football_clubs
Notts County - 1862
Stoke City - 1863
Wrexham - 1864
Nottingham Forest - 1865
Queens Park (sco) - 1867
Sheffield Wednesday - 1867
Kilmarnock (sco) - 1869
Stranraer (sco) - 1870
Reading - 1871
Dumbarton (sco) - 1872
Rangers (sco) - 1872
Cefn Druids (wal) - 1872
Bolton Wanderers - 1874
Greenock Morton (sco) - 1874
Hearts (sco) - 1874
Hamilton Academical (sco) - 1874
Us - 1874
Macclesfield Town - 1874
Small Heath - 1875
Blackburn Rovers - 1875
Bournemouth - 1875
Hibernian (sco) - 1875
Newtown (wal) - 1875
… (top flight or historically important only) …
Wolves - 1877
West Brom - 1878
Everton - 1878
Newton Heath - 1878
Fulham - 1879
Sunderland - 1879
Preston NE - 1880
Manc City - 1880
Burnley - 1882
Spurs - 1882
Luton - 1885
Arsenal - 1886
Celtic - 1887
Sheffield Utd - 1889
Everyone else after 1890, so don’t count as old
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I had a dream last night that DW posted the new crest on here and it was a rose instead of a lion.. a bit bizarre, but was facing left, if that's possible for a rose.
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I had a dream last night that DW posted the new crest on here and it was a rose instead of a lion.. a bit bizarre, but was facing left, if that's possible for a rose.
I'm sure sharing a crest with the England rugby team would prove very popular on here (even if theirs faces right).
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Queen's Park (Spider Scum) wouldn't have counted for mostvof their history, as they were amateur.
Only went professional a few years ago.
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First ‘big’ club. Forest, Stoke and Notts County all older league clubs.
… and Sheffield Wednesday
Bit of a strange claim to be making then. Wasn't Sheffield added to Wednesday a considerable time after?
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First ‘big’ club. Forest, Stoke and Notts County all older league clubs.
… and Sheffield Wednesday
Bit of a strange claim to be making then. Wasn't Sheffield added to Wednesday a considerable time after?
Yeah, they were just 'The Wednesday Football Club' until the 1930-ish
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They won 3 titles as Wednesday and one as Sheffield Wednesday.
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(https://i.ibb.co/KzMrgyr/IMG-0955.jpg) (https://ibb.co/KzMrgyr)
Saw this on Twitter. He’s not claiming it’s ITK, it’s ones he’s designed ( and missing the star in any case ). But something like this would be ok I think ?
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(https://i.ibb.co/KzMrgyr/IMG-0955.jpg) (https://ibb.co/KzMrgyr)
Saw this on Twitter. He’s not claiming it’s ITK, it’s ones he’s designed ( and missing the star in any case ). But something like this would be ok I think ?
I quite like that
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I like that, but did the reports from the latest meeting not imply the lion was staying yellow?
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It's not that.
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I like that, but did the reports from the latest meeting not imply the lion was staying yellow?
It did. Sounded like they've basically kept the Lerner badge and lied about the consultation results to make sure they get it.
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I like that, but did the reports from the latest meeting not imply the lion was staying yellow?
It did. Sounded like they've basically kept the Lerner badge and lied about the consultation results to make sure they get it.
They haven't.
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I like that, but did the reports from the latest meeting not imply the lion was staying yellow?
It did. Sounded like they've basically kept the Lerner badge and lied about the consultation results to make sure they get it.
They haven't.
What haven't they?
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They haven't kept the Lerner badge.
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I didn't mean the exact badge, but a shield, with a yellow lion looking left and a star? It's pretty much the same thing, surely?
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I didn't mean the exact badge, but a shield, with a yellow lion looking left and a star? It's pretty much the same thing, surely?
Not necessarily.
The way a brief is set out could be given to 20 designers & you would get something different from each one...
Don't get me wrong, I don't hold out much hope going on that 76ers logo they ended up with under him, & they absolutely lied about the consultation process, but I think its important that we wait & see what it looks like before making any comments specifically on the design aspects.
And checked in with Paul, of course...
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Claret and blue complement each other brilliantly. There's no reason for a yellow lion. Or any yellow at all, really.
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Claret and blue complement each other brilliantly. There's no reason for a yellow lion. Or any yellow at all, really.
Again, I only skimmed through the meeting notes, but it sounded like most of the the people involved at these meetings wanted the claret lion, but the club has decided to stick with the yellow. No idea what the surveys said on that matter though.
I think the whole fan consultation thing is just a handy way for the club to do whatever they like. This relatively small site is proof that a group of people will never agree on things like this. Get a couple of thousand involved and you're unlikely to get any sort of unanimous decisions.
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I think the whole fan consultation thing is just a handy way for the club to do whatever they like. This relatively small site is proof that a group of people will never agree on things like this. Get a couple of thousand involved and you're unlikely to get any sort of unanimous decisions.
I think that pretty astute to be honest.
I don't expect the new badge to be objectively better than Lerner's "design by commitee" effort.
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Is it really that complicated?
Club chooses between old Trinity Road shield or round badge, in claret and blue.
Most people are fine with it, some ecstatic, some will never forgive.
We keep giving them money and tat sales are unaffected.
It's only when you go all Consignia and try to introduce a brand story in tangerine and lime that people really take against you, but this has to be the most risk-free logo doodling exercise ever. As long as they don't start reversing cats, introducing fades, trying out joined up writing, most people will be okay.
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They haven't kept the Lerner badge.
Can you allude to any details on what it actually is? Purely in a hypothetical scenario of course? Feel free to DM if you can’t post
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They haven't kept the Lerner badge.
Can you allude to any details on what it actually is? Purely in a hypothetical scenario of course? Feel free to DM if you can’t post
Did the fan group have to sign NDA's or something. It's amazing to me that everyone who was at it has apparently seen at least a mock up of it, and none of them have spilled any specific details. Although I suppose there's a limited number of people to point the finger at if anything did leak, and they could have their access to these things cut off.
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Claret and blue complement each other brilliantly. There's no reason for a yellow lion. Or any yellow at all, really.
They do. Claret on blue, or blue on claret. Strong contrast.
However, from a design perspective, yellow or gold on a claret background has fantastic contrast & gives a rich, historic feel.
Yellow or gold on light blue however, the contrast is shit, the yellow is washed out & feels faded against the tone of the background. This has a cheap feel to it.
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I think the whole fan consultation thing is just a handy way for the club to do whatever they like. This relatively small site is proof that a group of people will never agree on things like this. Get a couple of thousand involved and you're unlikely to get any sort of unanimous decisions.
I think that pretty astute to be honest.
I don't expect the new badge to be objectively better than Lerner's "design by commitee" effort.
Lerners wasn't design by committee.
There was no real consultation with the fans other than Krulak over on VillaTalk waffling on about his mate Randy wanting the best modernised design.
I think Lerner drew it on a napkin during some cocktails & then got his nephew to knock it up in Word, along with that god awful chequered pattern after he discovered the align tool..
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They haven't kept the Lerner badge.
Can you allude to any details on what it actually is? Purely in a hypothetical scenario of course? Feel free to DM if you can’t post
Did the fan group have to sign NDA's or something. It's amazing to me that everyone who was at it has apparently seen at least a mock up of it, and none of them have spilled any specific details. Although I suppose there's a limited number of people to point the finger at if anything did leak, and they could have their access to these things cut off.
If someone tells me something in confidence I tend not to repeat it, both out of courtesy and also because there's no point in alienating future souces. As we've always said on here, anyone who claims to be ITK and makes confidential information public won't get any more of it.
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Claret and blue complement each other brilliantly. There's no reason for a yellow lion. Or any yellow at all, really.
They do. Claret on blue, or blue on claret. Strong contrast.
However, from a design perspective, yellow or gold on a claret background has fantastic contrast & gives a rich, historic feel.
Yellow or gold on light blue however, the contrast is shit, the yellow is washed out & feels faded against the tone of the background. This has a cheap feel to it.
This....every day of the week!
It's why the stand alone lion would work so well.
And p_p and I should know....we're both "artists" of a sort!
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Claret and blue complement each other brilliantly. There's no reason for a yellow lion. Or any yellow at all, really.
They do. Claret on blue, or blue on claret. Strong contrast.
However, from a design perspective, yellow or gold on a claret background has fantastic contrast & gives a rich, historic feel.
Yellow or gold on light blue however, the contrast is shit, the yellow is washed out & feels faded against the tone of the background. This has a cheap feel to it.
Yes, the yellow/ gold piping and lettering on the claret does look nice. The yellow lion on the blue background doesn't.
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If someone tells me something in confidence I tend not to repeat it, both out of courtesy and also because there's no point in alienating future souces. As we've always said on here, anyone who claims to be ITK and makes confidential information public won't get any more of it.
It's supposed to be the the offoical Fan Advisory Board though, which unless I'm mistaken they're required to have as part of Premier League rules. In which case, they've no business insisting anything is off the record or shouldn't be reported back.
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I bet it's shit.
Then we'll have to do a Leeds/Everton and get it changed back.
There really is no reason not to use the current one, as in the one on the shirts this season.
This is Lerner's fault imo. There was no need to change the crest when he came in.
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I bet it's shit.
Then we'll have to do a Leeds/Everton and get it changed back.
There really is no reason not to use the current one, as in the one on the shirts this season.
This is Lerner's fault imo. There was no need to change the crest when he came in.
The Ellis-era stripey shield monstrosity needed to go (in my humble opinion) - whenever I see it it reminds me of the frustrations of those years and the mediocrity that Ellis brought to everything he touched.
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I bet it's shit.
Then we'll have to do a Leeds/Everton and get it changed back.
There really is no reason not to use the current one, as in the one on the shirts this season.
This is Lerner's fault imo. There was no need to change the crest when he came in.
Can't blame Lerner for wanting a bit of a rebrand...as p_p said earlier it's the colour that detracts from the clear and simple design....a claret lion instead of the yellow one and that crest is absolutely fine.
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I bet it's shit.
Then we'll have to do a Leeds/Everton and get it changed back.
There really is no reason not to use the current one, as in the one on the shirts this season.
This is Lerner's fault imo. There was no need to change the crest when he came in.
The Ellis-era stripey shield monstrosity needed to go (in my humble opinion) - whenever I see it it reminds me of the frustrations of those years and the mediocrity that Ellis brought to everything he touched.
That's exactly how I feel about Lerner's one. But the previous one just says Aston Villa in the Premier League era, to me. It might have been bad under Ellis but Lerner's time nearly killed us.
Would you go back to the Ellis era but instead of stripes, a light blue background with claret lion?
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I bet it's shit.
Then we'll have to do a Leeds/Everton and get it changed back.
There really is no reason not to use the current one, as in the one on the shirts this season.
This is Lerner's fault imo. There was no need to change the crest when he came in.
Can't blame Lerner for wanting a bit of a rebrand...as p_p said earlier it's the colour that detracts from the clear and simple design....a claret lion instead of the yellow one and that crest is absolutely fine.
The reworked Lerner badge with that wanky prepared font removed and more detail on the lion looks alreet.
Light yellow on a light blue background is, ofc, cack. But gold with darker shading and detailing on a light blue background works fine, IMO.
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I bet it's shit.
Then we'll have to do a Leeds/Everton and get it changed back.
There really is no reason not to use the current one, as in the one on the shirts this season.
This is Lerner's fault imo. There was no need to change the crest when he came in.
The Ellis-era stripey shield monstrosity needed to go (in my humble opinion) - whenever I see it it reminds me of the frustrations of those years and the mediocrity that Ellis brought to everything he touched.
That's exactly how I feel about Lerner's one. But the previous one just says Aston Villa in the Premier League era, to me. It might have been bad under Ellis but Lerner's time nearly killed us.
Would you go back to the Ellis era but instead of stripes, a light blue background with claret lion?
To be honest, I'd like something completely different to both of those eras. I'd like something that indicates a fresh new chapter, and hopefully the up and coming badge will do just that.
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This seems to be doing the rounds on FB
(https://i.ibb.co/gr2Nx0S/FB-IMG-1703879895304.jpg) (https://ibb.co/gr2Nx0S)
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To be honest, I'd like something completely different to both of those eras. I'd like something that indicates a fresh new chapter, and hopefully the up and coming badge will do just that.
I quite liked the one that was, I think, the other option when this round one was voted on. I might be rembering it wrong, but I think it had the shield design, but with the claret lion, which combines aspects of several previous badges but is in itself something new. But really at this point I'm just wanting them to pick one and stuck to it.
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This seems to be doing the rounds on FB
(https://i.ibb.co/gr2Nx0S/FB-IMG-1703879895304.jpg) (https://ibb.co/gr2Nx0S)
Dave W stated that wasn’t it.
The question for Dave is, does he like what he sees or does he expect a less than enthusiastic response?
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This seems to be doing the rounds on FB
(https://i.ibb.co/gr2Nx0S/FB-IMG-1703879895304.jpg) (https://ibb.co/gr2Nx0S)
Think Dave W's already confirmed that that's not it.
Plus, even Heck wouldn't put a star on top like that. Or would he? :(
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I don't think it's allowed anyway, is it? I think stars have to be within the badge.
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(https://i.ibb.co/GtWygcN/sketch-1703882497924.jpg) (https://ibb.co/GtWygcN)
Minimal change to pre-round badge, but something like this perhaps? Colour changed to suit background colour.
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I don't think it's allowed anyway, is it? I think stars have to be within the badge.
There may be PL specific rules, but the star is outside the badge on the Forest and Celtic kits.
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Minimal change to pre-round badge, but something like this perhaps? Colour changed to suit background colour.
I really hope not. Not a patch on this season's round effort.
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Minimal change to pre-round badge, but something like this perhaps? Colour changed to suit background colour.
I really hope not. Not a patch on this season's round effort.
I thought a return to the shield had been confirmed?
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Minimal change to pre-round badge, but something like this perhaps? Colour changed to suit background colour.
I really hope not. Not a patch on this season's round effort.
I thought a return to the shield had been confirmed?
I assume nothing's confirmed till it's approved by the PL. Either way, really not keen on the colour scheme in the one above.
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I don't think it's allowed anyway, is it? I think stars have to be within the badge.
There may be PL specific rules, but the star is outside the badge on the Forest and Celtic kits.
The Forest badge (tree) doesn’t have a border which is what I think he meant.
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I don't think it's allowed anyway, is it? I think stars have to be within the badge.
There may be PL specific rules, but the star is outside the badge on the Forest and Celtic kits.
The Forest badge (tree) doesn’t have a border which is what I think he meant.
Yes I know, which is why I didn't go down the "you're clearly WRONG Risso" route. :)
To me their stars are outside the badge, but as the outline isn't as defined as on many crests, you can argue the other way too.
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I don't think it's allowed anyway, is it? I think stars have to be within the badge.
There may be PL specific rules, but the star is outside the badge on the Forest and Celtic kits.
The Forest badge (tree) doesn’t have a border which is what I think he meant.
Yes I know, which is why I didn't go down the "you're clearly WRONG Risso" route. :)
To me their stars are outside the badge, but as the outline isn't as defined as on many crests, you can argue the other way too.
It’s ok to tell him he’s wrong. It wouldn’t be wrong and he’s likely used to it.
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Gut feeling is that it isn't horrific otherwise we'd have heard something from someone.
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Gut feeling is that it isn't horrific otherwise we'd have heard something from someone.
The comments I've seen on the reports from the meeting, to me anyway, make it sound like it's going to be a bit of an underwhelming reveal. There are always people who will do their nut about any changes, but I suspect it will be a very "meh" kind of thing, and most of us are just bored by it at this point.
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When is this new crest going to be revealed or used?
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When is this new crest going to be revealed or used?
Heck said in his video interview that he expected the crest to be revealed in the next few weeks.
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When is this new crest going to be revealed or used?
Heck said in his video interview that he expected the crest to be revealed in the next few weeks.
Gotcha - thank you
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When is this new crest going to be revealed or used?
Heck said in his video interview that he expected the crest to be revealed in the next few weeks.
It'll give us something to discuss moan about in January when there's only 2 league games.
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When is this new crest going to be revealed or used?
Heck said in his video interview that he expected the crest to be revealed in the next few weeks.
It'll give us something to discuss moan about in January when there's only 2 league games.
I assume we'll be busy all of January moaning about how we still haven't signed a new RB.
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If the badge is underwhelming then great. Because the badge doesn’t need to be complex. It needs to speak to us as fans of the club first and foremost. So lion, Aston Villa, maybe 1874, sure toss a star in there too, commit to to long term and let’s move on.
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It'll give us something to discuss moan about in January when there's only 2 league games for the next fifteen years.
FTFY
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The Claret Lion facing left.
How fkin difficult is that.
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Claret and blue complement each other brilliantly. There's no reason for a yellow lion. Or any yellow at all, really.
Agree completely. Only 2 colours needed in our badge.
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I don't think it's allowed anyway, is it? I think stars have to be within the badge.
There may be PL specific rules, but the star is outside the badge on the Forest and Celtic kits.
The Forest badge (tree) doesn’t have a border which is what I think he meant.
Yes I know, which is why I didn't go down the "you're clearly WRONG Risso" route. :)
To me their stars are outside the badge, but as the outline isn't as defined as on many crests, you can argue the other way too.
It’s ok to tell him he’s wrong. It wouldn’t be wrong and he’s likely used to it.
Thats what Krulak said (not allowed it outside the crest) when Lerner drew up our current shield in paint, but I emailed the Premier League for clarification & they said its fine to have it on the outside. I have quoted the specifics below.
We have no specific rules for the use of stars.
They do however have a rule regarding the size of the crest, so I would imagine having the star on the outside would mean that the actual crest (circle or shield) would have to smaller & this wouldn't be great from a brand recognition standpoint just so that a star can be added.
I imagine that is why it is in the inside of the circle / shield...
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I always thought it was something to do with wanting a star to represent the European Cup win, but we couldn't put it on the jersey for Premier League games, so "had to" put it into the badge.
It would be weird to have a rule about just stars. Presumably you could have a badge made up entirely of stars if they weren't representing anything other than stars.
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It would be weird to have a rule about just stars. Presumably you could have a badge made up entirely of stars if they weren't representing anything other than stars.
It's the Premier League all over, that. Bring in some daft rule about crests but no rule preventing Saudi owners gaming the system. Asking the petrodollar lot themselves how they want the situation policed. That'll work.
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Claret and blue complement each other brilliantly. There's no reason for a yellow lion. Or any yellow at all, really.
Agree completely. Only 2 colours needed in our badge.
A single colour could allow for this too by using the colour of the medium the crest is on, see below for a claret home strip (preference on shape / design aside). They do this already with the away/third strips, so doing the same for the 'standard' crest gives greater unity across different applications.
(https://i.ibb.co/JxZNLLL/sketch-1703938646279.jpg) (https://ibb.co/JxZNLLL)
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It feels like this badge saga has been going on for as long as Coronation Street. Sort it out Heck!
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It feels like this badge saga has been going on for as long as Coronation Street. Sort it out Heck!
It does.
From his POV I’d suggest the sensible thing is to get it out there and get the entire saga forgotten.
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Reveal it the same day we make a marquee signing in January and then nobody will care.
"A yellow lion inside a pink lamp inside an orange star is a bold choice, but it looks good on Killian Mbappe at Bodymoor Heath, I must say....."
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We never used to have this fuss - we got a new badge, said it was shite Ellis Out and moved on.
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The North stand is a way bigger issue as it directly impacts our potential right now.
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We never used to have this fuss - we got a new badge, said it was shite Ellis Out and moved on.
There wasn’t the internet where every decision needed a consultation and some level of inclusion. Where there was the fear of online criticism on various media platforms. Back in the day, the decision was made, you heard about it after the fact, you were happy or grumbled and we got on with it. Our badge changed numerous times under Ellis. Imagine the furore if we rolled out the Henson shirt today without a badge on it. Just AVFC.
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Some rough and ready, quick and dirty 'what ifs' based on the latest nonsense:
(https://i.ibb.co/G09WJ95/Aston-Villa-badges-2024-plain.png) (https://ibb.co/G09WJ95)
(https://i.ibb.co/PjhPksp/Aston-Villa-badges-2024-escutcheon.png) (https://ibb.co/PjhPksp)
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Nice job there
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(https://i.ibb.co/GtWygcN/sketch-1703882497924.jpg) (https://ibb.co/GtWygcN)
Minimal change to pre-round badge, but something like this perhaps? Colour changed to suit background colour.
I like this (other than the star of course). I think gold on claret looks good. The claret background makes the badge look minimalist, which is closer to the stand-alone lion I was hoping for.
But I think 1874 is in there too.
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(https://i.ibb.co/GtWygcN/sketch-1703882497924.jpg) (https://ibb.co/GtWygcN)
Minimal change to pre-round badge, but something like this perhaps? Colour changed to suit background colour.
I like this (other than the star of course). I think gold on claret looks good. The claret background makes the badge look minimalist, which is closer to the stand-alone lion I was hoping for.
But I think 1874 is in there too.
Yeah, I agree about the minimalist look (and the star!). The problem with adding 1874 (or other bits) is the lion would need to shrink a bit. I'm keen that the lion is the focus of the crest if we must have a shield, but stand-alone would be my preference.
Guess we'll have to wait a little to see where the club takes it.. I do wonder if keeping the same shield /left facing lion / star would be to limit changes (cost!) needed around Villa Park & Bodymoor.
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We have no specific rules for the use of stars.
They do however have a rule regarding the size of the crest, so I would imagine having the star on the outside would mean that the actual crest (circle or shield) would have to smaller & this wouldn't be great from a brand recognition standpoint just so that a star can be added.
I imagine that is why it is in the inside of the circle / shield...
Just the lion rampant with the star above it (centrally) would solve it looking so stupid having it inside the crest.
Or Aston above the lion and Villa below it, with the star on top. But if we were to have writing I'd prefer it to be an acronym in this example. So basically picture Liverpool's on-shirt badge but with their stars above it. Same concept for us.
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(https://i.ibb.co/GtWygcN/sketch-1703882497924.jpg) (https://ibb.co/GtWygcN)
Minimal change to pre-round badge, but something like this perhaps? Colour changed to suit background colour.
I like this (other than the star of course). I think gold on claret looks good. The claret background makes the badge look minimalist, which is closer to the stand-alone lion I was hoping for.
But I think 1874 is in there too.
Yeah, I agree about the minimalist look (and the star!). The problem with adding 1874 (or other bits) is the lion would need to shrink a bit. I'm keen that the lion is the focus of the crest if we must have a shield, but stand-alone would be my preference.
Guess we'll have to wait a little to see where the club takes it.. I do wonder if keeping the same shield /left facing lion / star would be to limit changes (cost!) needed around Villa Park & Bodymoor.
Maybe the 1874 could be branded onto the lion's thigh. Give him something else to be enraged about aside from being menaced by that star.
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The gold on the claret background looks really classy.
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The gold on the claret background looks really classy.
Its considered "regal"...
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(https://i.ibb.co/GtWygcN/sketch-1703882497924.jpg) (https://ibb.co/GtWygcN)
Minimal change to pre-round badge, but something like this perhaps? Colour changed to suit background colour.
I like this (other than the star of course). I think gold on claret looks good. The claret background makes the badge look minimalist, which is closer to the stand-alone lion I was hoping for.
But I think 1874 is in there too.
Yeah, I agree about the minimalist look (and the star!). The problem with adding 1874 (or other bits) is the lion would need to shrink a bit. I'm keen that the lion is the focus of the crest if we must have a shield, but stand-alone would be my preference.
Guess we'll have to wait a little to see where the club takes it.. I do wonder if keeping the same shield /left facing lion / star would be to limit changes (cost!) needed around Villa Park & Bodymoor.
Maybe the 1874 could be branded onto the lion's thigh. Give him something else to be enraged about aside from being menaced by that star.
Speaking as someone from Telford, I think it should be tattooed on its neck.
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Speaking as someone from Telford, I think it should be tattooed on its neck.
Telford? Tamworth's evil twin...
I know a lad with his son's name tattooed just above his arse... he couldn't explain why.
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Speaking as someone from Telford, I think it should be tattooed on its neck.
Telford? Tamworth's evil twin...
I know a lad with his son's name tattooed just above his arse... he couldn't explain why.
What's happened to Tamworth over the years then?
I used to live in Dosthill (late 80's, early 90's) and loved the place.
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I've always loved the pure symmetry of our name. ASTON VILLA. It's so unique and more should be made of that fact.
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I've always loved the pure symmetry of our name. ASTON VILLA. It's so unique and more should be made of that fact.
Absolutely. Whatever else they do I hope that our name and colours are represented.
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1874 is completely unnecessary imo.
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oh fucking hell, surely not?
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003993939
(https://i.ibb.co/WGSmtxG/GB50110000003993939.jpg) (https://ibb.co/WGSmtxG)
(https://i.ibb.co/cF8RG3g/GB50120000003993939.jpg) (https://ibb.co/cF8RG3g)
(https://i.ibb.co/tH7Zv4q/GB50130000003993939.jpg) (https://ibb.co/tH7Zv4q)
(https://i.ibb.co/RQf0V1X/GB50140000003993939.jpg) (https://ibb.co/RQf0V1X)
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oh fucking hell, surely not?
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003993939
Oh blimey. Can't see them going to that bother if that isn't it. That is genuinely terrible. So Heck our marketing guru cans off the new badge, and then comes up with that? Wow.
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I've stayed out of this for the most part but that's shite. How can that be the result of all this effort? Too much blue and yellow, not enough claret and loads worse than the current on-shirt crest. Absolutely crap.
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That is fuckin awful.
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1874 is completely unnecessary imo.
Agreed. We should bring back the club motto “Prepared”. Especially now the team actually lives up to it.
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I didn't think they could actually make the Lerner badge worse, but they've only gone and done it. Well done done Heck, brilliant work. Wanker.
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We’ve gone back to 2007 😂
Awful
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This Heck geezer is as shit as his badge. What a fucking numpty. It's the same design just with a weird shape around it. How are people paid to come up with this shite?
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I didn't think they could actually make the Lerner badge worse, but they've only gone and done it. Well done done Heck, brilliant work. Wanker.
It can’t be real, surely?
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I didn't think they could actually make the Lerner badge worse, but they've only gone and done it. Well done done Heck, brilliant work. Wanker.
It can’t be real, surely?
It’s here
https://trademarks.ipo.gov.uk/ipo-tmowner/page/search?id=940061&domain=1
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Lion is decent and is facing the correct way, the star looks crap, the font doesn't look right, neither does having a different colour for the letters and numbers. It could have been better, it could also have been worse.
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I didn't think they could actually make the Lerner badge worse, but they've only gone and done it. Well done done Heck, brilliant work. Wanker.
It can’t be real, surely?
It’s here
https://trademarks.ipo.gov.uk/ipo-tmowner/page/search?id=940061&domain=1
Honestly, it is fuckin dreadful. Like a 9 year old had designed it.
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Perhaps it's just for next season.
Then we can start the process all over again, again.
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I didn't think they could actually make the Lerner badge worse, but they've only gone and done it. Well done done Heck, brilliant work. Wanker.
It can’t be real, surely?
It’s here
https://trademarks.ipo.gov.uk/ipo-tmowner/page/search?id=940061&domain=1
Honestly, it is fuckin dreadful. Like a 9 year old had designed it.
If Randy Lerner had a Primary School aged kid this is what he'd draw up.
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How does that relate to the latest (sham) consultation? I can’t remember but that is a massive let down.
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Never mind, at least he's going to make the Villa shop bigger.
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18 months, fuck knows how much time and money on people working on it, and they've changed the text. Genius.
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18 months, fuck knows how much time and money on people working on it, and they've changed the text. Genius.
The fonts still don't match, and the 1874 looks very much like an after thought. And the drop shadow on the lion looks like something from a 1995 website.
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So this is what the worlds greatest brand expert and a no doubt incredibly expensive design agency come up with?
Either Lerner was way ahead of his time, or they're just taking the piss.
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Also it's really badly spaced. The lion looks too close to the top, and 'Aston Villa' would clearly look better above the lion, and not below. Jesus Christ, looking forward to seeing how the little twunt spins this.
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Is that it?
Another yellow lion. The same utter crap template we hated? Heck may as well go the full hog and do a video giving us the two fingers.
Get him gone. I mean, it's even worse than the original Lerner one. Its horrible.
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The man is Doug's secret love child, I'm convinced.
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That is a fucking shambolic mess.
How much has that cost us?
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Love a bit of WordArt, me
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Too much yellow, not enough claret.
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Yeah, that's not good.
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Chris Heck, what a wanker, what a wanker!
The round one pisses all over that piece of shit.
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Is that it?
Another yellow lion. The same utter crap template we hated? Heck may as well go the full hog and do a video giving us the two fingers.
Get him gone. I mean, it's even worse than the original Lerner one. Its horrible.
This, get the **** gone, he hasn't got a fucking clue.
I love this year's badge so I knew I wouldn't like Heck's one as much, but it's staggeringly fucking shit. Would much prefer the one that lost the vote under Purslow, never mind the round one that 70% of fans voted for. Even Lerner's effort was far better.
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The man is Doug's secret love child, I'm convinced.
There is some Lerner DNA in there too.
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ok best of 3 , we go again
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I’ll accept this if we just have the lion on the shirt.
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That’s disappointing. When I read there was a mixed reaction to it at the recent fan consultation meeting I understood that to mean a few people liked it. It’s hard to imagine anyone could look at that and think it has any design merit.
All that fuss for that!
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Utterly awful. Ive started an Udemy design course. 25 mins in,and I think I could do better
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Waiting for Dave Woodhall to comment before I say much.
Let us know if it is real or not Dave.
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I’ll accept this if we just have the lion on the shirt.
PLEASE!!!!
With AVFC underneath.
and perhaps 1874 for this year because it's special.
That's it.
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The round badge is so superior its untrue.
What turned them off the round badge?
If it was the Chelsea stuff that all died down after 5 minutes so they should have just knuckled down and waited.
If it was Heck ripping up Purslow's homework then Heck needs his P45 pronto.
If there was another reason just tell us.
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Utterly awful. Ive started an Udemy design course. 25 mins in,and I think I could do better
I've never done a design course, and stopped doing 'Art' after the first year in school. I know I could do better.
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I prefer the current badge, just turn the lion around. Yellow is horrible but will we care if we start winning things?
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I’ll accept this if we just have the lion on the shirt.
Didn't Heck say the new crest would be on the shirt? I can only presume the yellow on blue crest will be on the home shirt, variants on away/3rd.
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That’s monumentally shit.
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Put it to a vote, this year's round one or that pile of Lerner inspired dung.
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Whatever they came up with you would not please everyone and I'm sure there's an element of support that would hate it even before they saw it
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Eww. On the day Ellis would have been 100, how incredibly fucking apt.
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Lion is decent and is facing the correct way, the star looks crap, the font doesn't look right, neither does having a different colour for the letters and numbers. It could have been better, it could also have been worse.
yep. The badge is something that will never unite opinion. It's meh from me overall.
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This is a joke, right? If this was Small Heath we'd all be pissing ourselves laughing. Where do you start.. the lion looks even less scary than Alex Moreno at Bodymoor Heath on Halloween. Seriously, I don't believe that's going to be the real one. It's ridiculous.
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Put it to a vote, this year's round one or that pile of Lerner inspired dung.
It would be more one-sided than the 2002 Iraqi presidential referendum.
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Dave W I believe has seen it. So is this it?
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From memory, I don't think that was it.
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So similar to the previous one which was pretty insipid
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The plot thickens...
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Whatever they came up with you would not please everyone and I'm sure there's an element of support that would hate it even before they saw it
Sorry Hookey but that's bollocks. If you go out for dinner, they bring your plate to the table and it looks like shit, smells like shit and unsurprisingly tastes like shit do you say the same?
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Evolution not revolution then. Easier to move to that.
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Isn't that pretty much the one that didn't win when the round badge did?
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From memory, I don't think that was it.
So has the internet/Twitter conned everyone or have they shown you something then gone in another direction I wonder?
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Whatever they came up with you would not please everyone and I'm sure there's an element of support that would hate it even before they saw it
The problem is we pretty much had already seen it. It’s pretty much back to the badge we had before the first consultation. I can’t believe we end up with a yellow lion on a blue background again.
Put claret on blue, put gold on claret - those are strong looks. This is limp.
This is on the trademark site dated December 2023 so it looks like it’s actually it, but I am clinging to Dave’s memory saying something different.
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Someone I know who was at the fans meeting has said this is it……. So no idea at this point in time
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I haven’t really bought any merchandise since the Lerner crest came in, basically because it offends my design sensibilities. If that is the new crest then I can’t see myself buying any more for the foreseeable future either.
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Ye God's....
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I like that it’s the first one that doesn’t make the star appear that it’s attacking him.
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Isn't that pretty much the one that didn't win when the round badge did?
(https://images.ctfassets.net/pjshm78m9jt4/7AK3N3zFUsjZPmbdo5cfmF/91a6a398494b6fee907fdad42a444ed1/FotoJet__41_.jpg?fm=avif&fit=fill&w=650&h=366&q=80)
Edit - Oh, I didn't scroll down...... that's..... something.
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This has to be some kind of wind up…all this time and money wasted on a “rebrand” that looks pretty much the same as what we’re trying to get away from?! If this is true then it’s simply a box ticking exercise done on the back of the fans survey yet done on the cheap to minimise change…
✅ Shield
✅ Lion facing left
✅ Aston Villa
✅ 1874
✅ Star
To dad insult to injury, they’ve she added a shadow effect behind the yellow lion in a GCSE level design attempt to make it stand out against the pale blue background…and I’m pretty sure this was one of the main issues with the badge we are trying to move from.
The basics of design and colour palettes have been totally ignored, yet you can be sure they will argue that they have fulfilled the requirements set by the fans that voted at the same time as minimising costs.
Basically…we’ve ended up with a load of shite if those are the final designs.
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Ah - so is that this years winner - wonder what next years will be
I would say it could worse, it could be better.
Biggest issue is that yellow on the blue.
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I haven’t really bought any merchandise since the Lerner crest came in, basically because it offends my design sensibilities. If that is the new crest then I can’t see myself buying any more for the foreseeable future either.
Same here. I’ll continue buying non-Villa branded claret clothing than buy anything with these insipid badge designs on.
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I think it will look great on the side of the new North Stand
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From memory, I don't think that was it.
So you're saying we might be moving to a new ground then?
I don't mind the yellow lion, it's a bit of a nod to the old Trinity Road mural and the new Holte one. And they do look good on claret shirts.
But other than that it's awful, so I hope that's not it.
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If this is to be the new badge, it's as bad as Lerner's flimsy nonsense. Why the obsession with fucking yellow? Why the West Ham white bits?
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The problem is we pretty much had already seen it. It’s pretty much back to the badge we had before the first consultation. I can’t believe we end up with a yellow lion on a blue background again. Put claret on blue, put gold on claret - those are strong looks. This is limp.
Agreed, the yellow lion on light blue is a major issue in what's wrong with it. Contrast that, with the claret lion on light blue in the round badge.
As for Dave's memory, he probably wouldn't be allowed/able to confirm it is it, given the club haven't announced it.
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Clutching at straws perhaps, but just because it's at the examination stage doesn't mean it's what we'll ultimately run with. As a trade mark, it means if any Chinese or Indonesian shops do knock offs using this, the club can still go after them.
There are also registered designs there that never made it onto any kit.
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There are also registered designs there that never made it onto any kit.
Hence my confusion when I clicked the link and saw the other badge from the vote, the one we didn't use, but apparently still trademarked.
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They missed the one colour scheme which makes sense:
(https://the-limpets.de/other_stuff/Trademark.jpg)
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There are also registered designs there that never made it onto any kit.
Hence my confusion when I clicked the link and saw the other badge from the vote, the one we didn't use, but apparently still trademarked.
That one states “Status: Withdrawn”.
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They missed the one colour scheme which makes sense:
(https://the-limpets.de/other_stuff/Trademark.jpg)
I think this, with the star and 1874 in gold (not yellow) would work.
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They missed the one colour scheme which makes sense:
(https://the-limpets.de/other_stuff/Trademark.jpg)
Honestly, it would have been that simple. Gorgeous.
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They missed the one colour scheme which makes sense:
(https://the-limpets.de/other_stuff/Trademark.jpg)
I think this, with the star and 1874 in gold (not yellow) would work.
In any badge design that carries the name of the club, “Aston Villa” should be at the top with all other design elements below. In this example, the least important design element (other than the totally unnecessary star) is “1874” and should obviously be at the bottom…not the name of the club!
For what it’s worth, the star and 1874 don’t need to be on the badge at all IMO.
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When it's one colour it's not too offensive but the one with claret, blue and yellow looks awful - the worst of all the mockups and fan made ideas by a distance. The piping around the outside is so tacky and distracting, as mentioned already the goddam dropshadow around Hercules, the words Aston Villa almost relegated in importance beneath the lion; squashed in by the forced 1874. At least Lerner paid a big time agency to design his badge and honestly by comparison, this is the lesser version. For me, it lacks the gravitas to be a Villa badge.
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They missed the one colour scheme which makes sense:
(https://the-limpets.de/other_stuff/Trademark.jpg)
Honestly, it would have been that simple. Gorgeous.
This gets my vote.
Visually much more powerful and identifiable to the white/yellow/claret combo.
Although it's a bit of a shame we can't somehow incorporate "Prepared" on the badge.
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Lion is decent and is facing the correct way, the star looks crap, the font doesn't look right, neither does having a different colour for the letters and numbers. It could have been better, it could also have been worse.
I've noticed that any kind of sign or advertisement that is designed by Americans seems to have fonts that clash. This is a great example of it. I think it's awful.
As for the rest of it, agree that the lion is decent but the rest of it is just shite.
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The more I look at it, the more I think it's fine. I could do without the star, but other than that it's alright. I could see it looking really good on certain kit designs, simple ones, like the really stylish one colour kits Nike do. But how is the claret surround going to look on a claret shirt?
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I think it will look great on the side of the new North Stand
:D :D :D :D :D :D :D :D :D :D
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Is that Arial?
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Is that Arial?
All except the bit in Bold.
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If they wanted the simple monochrome thing, then they may as well have just stuck with the Lerner one from 2015:
(https://i.ibb.co/nCgn3rk/Screenshot-2024-01-03-at-19-56-12.png) (https://ibb.co/nCgn3rk)
Change AVFC to Aston Villa if you like, and job done in about two minutes, instead of two years wasting everybody's time and pissing loads of money and goodwill up the wall.
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From memory, I don't think that was it.
I'm going to hang on to this until its revealed.
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If you were at the FAB how on Earth can you not remember what you've seen?
It looks like this is it. Can't have been much money has been spent on it, no real design has been done. It's just the latest consultation results bodged into the Lerner badge plus a shadow on the yellow lion.
Have to been very concerned about Heck and his decision making.
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I don't know where to fucking start.
This sort of shit doesn't concern some people, & today, I wish I was one of them.
Sadly Im not & I am absolutely furious with this fucking abomination.
So I am going to wait until I have calmed down a little & reflect more on my views tomorrow...
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It is such a clumsy shit design.
Approx 1/3 of the design canvas is taken up by the misplaced text of “Aston Villa” and the squashed in “1874” (so much so that it looks like an after thought), and as a result the lion occupies the top 2/3 whilst still being smaller than it could be if even some simple thought about design had been taken into consideration.
Even if you simply move “Aston Villa” to the top (where it should be), then the curvature of the lion silhouette would be more in keeping with that of the shield. The “1874” could still be incorporated but with the design choices (or lack of) they have made, it doesn’t really fit well and would be best removed.
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If you were at the FAB how on Earth can you not remember what you've seen?
It looks like this is it. Can't have been much money has been spent on it, no real design has been done. It's just the latest consultation results bodged into the Lerner badge plus a shadow on the yellow lion.
Have to been very concerned about Heck and his decision making.
Agree. But the cancelled new North Stand, for me, is a far, far bigger red flag than this mess of a badge
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The more I look at it, the more I think it's fine. I could do without the star, but other than that it's alright. I could see it looking really good on certain kit designs, simple ones, like the really stylish one colour kits Nike do. But how is the claret surround going to look on a claret shirt?
You are Turlough O'Carolan and I claim my £5.
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It's shit.
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If they wanted the simple monochrome thing, then they may as well have just stuck with the Lerner one from 2015:
(https://i.ibb.co/nCgn3rk/Screenshot-2024-01-03-at-19-56-12.png) (https://ibb.co/nCgn3rk)
Change AVFC to Aston Villa if you like, and job done in about two minutes, instead of two years wasting everybody's time and pissing loads of money and goodwill up the wall.
Exactly. This whole brand and badge redesign has been a total farce from start to finish. It’s beyond pathetic that we could end up with this after all this time and money has been wasted.
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Heck said he waited 6 months to do an interview so he could get a 'feel' for the club.
Journalists should be asking why it only took him 5 minutes to scrap the round badge and how he can 'feel' we don't need a bigger stadium when we have over 41,000 every week.
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I think it’s brilliant.
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I think it’s brilliant.
Are you the chap off the fast show?
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I think it’s brilliant.
Hi Chris. Can you head to the Villa Park thread and answer a few queries?
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Heck off
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That is a fucking awful dogs dinner
The lion is way too big for a start, not enough space around it.
Honestly, the current round badge is 10 times as nice.
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What do you expect from Heck?
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Pros
Lions yellow
Facing right way
Cons
Aston villa needs to be on top
The borders shit
Cant we just go back to the one from the 90s that was best one in my lifetime
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Pros
Lions yellow
Facing right way
Cons
Aston villa needs to be on top
The borders shit
Cant we just go back to the one from the 90s that was best one in my lifetime
I'd be fine with that too.
I'd be fine with anything before it too.
There are too many people who want the pathetic star now. It's killed any chance of us having a decent crest.
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Have to say, whatever the new crest looks like, Heck needs to get some grown ups to listen to, who could have told him applications to the IPO for trademarks are in the public domain, and there's no chance nobody sees it until he decides to unveil it.
It all just smells a bit amateurish.
I am phenomenally unimpressed with this guy so far. If we roll out Bukta as our shirt manufacturers and some Indonesian gambling site as sponsor in the summer, I won't be surprised.
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"What's wrong with it why does it look weird? Your new one is smart why have they changed it again?"
Opinion of a Scouse friend.
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Genuinely amazed at the size of that fucking lion. Way too big, it needs room around it.
What a fucking mess, genuinely gob smacked.
It's not even that the idea is bad, it is the execution.
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They've basically taken the Lerner badge and got the work experience kid to fuck around with it in MS Paint.
It's hideous. Whoever approved it is either blind or a drooling moron.
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Genuinely amazed at the size of that fucking lion. Way too big, it needs room around it.
What a fucking mess, genuinely gob smacked.
It's not even that the idea is bad, it is the execution.
Heck ditched the round badge for this shitshow. He ditched the North Stand for ....?
Red flags mounting.
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Have to say, whatever the new crest looks like, Heck needs to get some grown ups to listen to, who could have told him applications to the IPO for trademarks are in the public domain, and there's no chance nobody sees it until he decides to unveil it.
Could this all be a ruse to make us think it's something else? Why, I've no idea, but having seen that abomination I really hope it's a smoke-screen for something else.
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That is a fucking awful dogs dinner
The lion is way too big for a start, not enough space around it.
Honestly, the current round badge is 10 times as nice.
He’s American everything has to be massive
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My biggest problem with that is the lion itself, it just looks so boring.
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That is a fucking awful dogs dinner
The lion is way too big for a start, not enough space around it.
Honestly, the current round badge is 10 times as nice.
He’s American everything has to be massive
He's not, he's a fucking midget.
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Where can this be viewed please?
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Just seen a much better version on X/Twitter. I’ll try upload it here.
(https://i.ibb.co/WWPx9V4/IMG-0093.jpg) (https://ibb.co/WWPx9V4)
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That is a fucking awful dogs dinner
The lion is way too big for a start, not enough space around it.
Honestly, the current round badge is 10 times as nice.
He’s American everything has to be massive
He's not, he's a fucking midget.
You can’t say midget anymore mate
Small or little people is what’s allowed at the present moment
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Just seen a much better version on X/Twitter. I’ll try upload it here.
(https://i.ibb.co/WWPx9V4/IMG-0093.jpg) (https://ibb.co/WWPx9V4)
And this is what I find most frustrating…if they have their list of design elements (and even if you don’t entirely agree with them) then what kind of fucking idiot would choose to put them in the order they have done so on the trademarked version rather than the eye bleedingly obvious version that someone else has posted on Twitter within a matter of minutes. It doesn’t make sense.
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Just seen this. Fucking hell! Sort it out!
Jesus!
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That is a fucking awful dogs dinner
The lion is way too big for a start, not enough space around it.
Honestly, the current round badge is 10 times as nice.
He’s American everything has to be massive
He's a massive twat by the looks of it.
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If this were for the school magazine and you had let the Y9 remedial kids do the logo for the front page, this is similar to what you would get.
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That is a fucking awful dogs dinner
The lion is way too big for a start, not enough space around it.
Honestly, the current round badge is 10 times as nice.
He’s American everything has to be massive
Including his cock-ups.
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It’s fucking horrible.
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He seems more like Doug than an American.
I do wonder if this new badge is so similar to the Lerner version because that’s the one on all that stands - so they won’t need to update them!
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He seems more like Doug than an American.
It would have been Doug's 100th birthday today. Maybe he's possessed the body of Heck, in the same way I'm sure the late astronomer Patrick Moore has possessed the body of Maggie Aderin-Pocock.
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This guy came with a big reputation but he has cocked up everything he has touched.
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I don't know where to fucking start.
This sort of shit doesn't concern some people, & today, I wish I was one of them.
Sadly Im not & I am absolutely furious with this fucking abomination.
So I am going to wait until I have calmed down a little & reflect more on my views tomorrow...
Maybe you should have give us a couple of designs Mr Picasso.
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I do wonder , do all Villa fans get this upset with The badge and Stadium development situation as we do. here ?
or are we overreacting compared to others forums
Do i need to chill a bit
-
That is a fucking awful dogs dinner
The lion is way too big for a start, not enough space around it.
Honestly, the current round badge is 10 times as nice.
He’s American everything has to be massive
He's not, he's a fucking midget.
😂
That's a shit design. Not good news to wake up to.
Fucking hell
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Whats wrong with a round badge ffs?
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Is this definitely the new badge?
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Have to say, whatever the new crest looks like, Heck needs to get some grown ups to listen to, who could have told him applications to the IPO for trademarks are in the public domain, and there's no chance nobody sees it until he decides to unveil it.
It all just smells a bit amateurish.
I am phenomenally unimpressed with this guy so far. If we roll out Bukta as our shirt manufacturers and some Indonesian gambling site as sponsor in the summer, I won't be surprised.
Heck has made one hell of an impact in his six months. All of it bad. He seems to fly in the face of everything the supporters want. We should brace ourselves for a royal blue and white away kit next year because he will want to cash in on our Prince William connection. Honestly the guy is a loose cannon. In a season of pure joy on the pitch he seems determined to not let us enjoy it. Wanker.
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So I’ll put everybody down as ‘undecided’ then.
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Is this definitely the new badge?
Not been confirmed(?) but surprised if it is.
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Have to say, whatever the new crest looks like, Heck needs to get some grown ups to listen to, who could have told him applications to the IPO for trademarks are in the public domain, and there's no chance nobody sees it until he decides to unveil it.
It all just smells a bit amateurish.
I am phenomenally unimpressed with this guy so far. If we roll out Bukta as our shirt manufacturers and some Indonesian gambling site as sponsor in the summer, I won't be surprised.
Heck has made one hell of an impact in his six months. All of it bad. He seems to fly in the face of everything the supporters want. We should brace ourselves for a royal blue and white away kit next year because he will want to cash in on our Prince William connection. Honestly the guy is a loose cannon. In a season of pure joy on the pitch he seems determined to not let us enjoy it. Wanker.
This 110%. Like a crap manager I can't wait for them to announce that he's gone.
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Is this definitely the new badge?
Not been confirmed(?) but surprised if it is.
Thanks mate. I did wonder and would be surprised if it had been leaked beforehand.
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It hasn’t been leaked, the club have submitted it to the trademark office.
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It hasn’t been leaked, the club have submitted it to the trademark office.
And given the time it takes to go through the process, there isn’t going to be another one that they haven’t submitted yet.
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https://youtu.be/3Yjq0_-1fn0?si=xxFz6k_4aMQitWZ7
Canadian Pete makes some interesting points.
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It hasn’t been leaked, the club have submitted it to the trademark office.
And given the time it takes to go through the process, there isn’t going to be another one that they haven’t submitted yet.
The one potential positive is that it's so shit, the backlash will be too strong for them to ignore, and they'll have to stick with this season's.
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https://youtu.be/3Yjq0_-1fn0?si=xxFz6k_4aMQitWZ7
Canadian Pete makes some interesting points.
He makes some very wrong ones.
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It hasn’t been leaked, the club have submitted it to the trademark office.
So this is the one then?
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I might email the club and tell them to bin this off ASAP. I'm sure they'll listen.
Twitter is full of designs people have knocked up in minutes that piss all over this piece of shit.
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Maher at Express and Star says this was the one shown to the FOBoff Group!
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It hasn’t been leaked, the club have submitted it to the trademark office.
So this is the one then?
Well, unless they've decided to submit a totally fake one for shits and giggles, yes.
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It hasn’t been leaked, the club have submitted it to the trademark office.
And given the time it takes to go through the process, there isn’t going to be another one that they haven’t submitted yet.
The one potential positive is that it's so shit, the backlash will be too strong for them to ignore, and they'll have to stick with this season's.
To be fair, it'd be bloody funny if we have this badge for the 150th anniversary and then Heck comes out, says it's just a one season thing, then goes back to the round badge, puts the lion the right way round but then does "Aston Villa" in mirror writing or something. Or reinstates "Prepared" but does it in massive writing and "Aston Villa" in size 6 Times New Roman.
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Maher at Express and Star says this was the one shown to the FOBoff Group!
And none of them told the club what a mess it was?!
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It hasn’t been leaked, the club have submitted it to the trademark office.
And given the time it takes to go through the process, there isn’t going to be another one that they haven’t submitted yet.
The one potential positive is that it's so shit, the backlash will be too strong for them to ignore, and they'll have to stick with this season's.
I can imagine it now, "Obviously, this new badge was only designed for the next three months, to celebrate, errr *checks wikipedia* the 14th anniversary of our Peace Cup triumph, after close cooperation with our Fans Liaison group"
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It hasn’t been leaked, the club have submitted it to the trademark office.
So this is the one then?
Well, unless they've decided to submit a totally fake one for shits and giggles, yes.
There’s always hope.
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Maher at Express and Star says this was the one shown to the FOBoff Group!
And none of them told the club what a mess it was?!
Or even mentioned it to any of the fans they’re supposed to be representing.
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I do wonder , do all Villa fans get this upset with The badge and Stadium development situation as we do. here ?
or are we overreacting compared to others forums
Do i need to chill a bit
Well the ones on Twitter are clueless most of the time.
I prefer this place because it's more in line with my own views.
The Twitter fans are the sort who clap Grealish, want the star, use phrases like Big 6 unironically. Generalising obviously cos there's a few of us on there too but that describes a large chunk of them.
There's a few I've seen who don't care about the crest because we're doing well on the pitch.
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So I’ll put everybody down as ‘undecided’ then.
It's rare to see such unainimity on here, unless we're talking about our current manager.
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So I’ll put everybody down as ‘undecided’ then.
It's rare to see such unainimity on here, unless we're talking about our current manager.
What’s SUE like on photoshop?
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If part of Heck’s remit is to increase revenue and profitability including via merchandise, then this “rebrand” has totally missed the mark. I also fail to see how they think this would improve marketing, make us appear more modern and relevant, and make the brand more attractive commercially when it’s so similar or worse than what they’re trying to replace. They may as well just ditch this rebrand just as they have with the North Stand rebuild plans.
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Have to say, whatever the new crest looks like, Heck needs to get some grown ups to listen to, who could have told him applications to the IPO for trademarks are in the public domain, and there's no chance nobody sees it until he decides to unveil it.
Could this all be a ruse to make us think it's something else? Why, I've no idea, but having seen that abomination I really hope it's a smoke-screen for something else.
I'd love this to be true - put out something that it so bad, whatever they do next is a massive improvement.
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Have to say, whatever the new crest looks like, Heck needs to get some grown ups to listen to, who could have told him applications to the IPO for trademarks are in the public domain, and there's no chance nobody sees it until he decides to unveil it.
Could this all be a ruse to make us think it's something else? Why, I've no idea, but having seen that abomination I really hope it's a smoke-screen for something else.
I'd love this to be true - put out something that it so bad, whatever they do next is a massive improvement.
Ah, The Danny Drinkwater Methodology.
-
Have to say, whatever the new crest looks like, Heck needs to get some grown ups to listen to, who could have told him applications to the IPO for trademarks are in the public domain, and there's no chance nobody sees it until he decides to unveil it.
Could this all be a ruse to make us think it's something else? Why, I've no idea, but having seen that abomination I really hope it's a smoke-screen for something else.
I'd love this to be true - put out something that it so bad, whatever they do next is a massive improvement.
Lol, this is what them lot down the road was saying yesterday about the Rooney appointment, like it was part of a master plan .
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As much as it ultimately doesn’t matter a lot to me, it would be incredibly disappointing if this was the outcome at the end of this entire process. Seems like that could have been rolled out without the circus that surrounded it. And let alone the money spent on the exercise. This is neither a badge acknowledging the past or really heralding a “bright future”. It’s kind of nothing really. In time as with other badges as long as the team is doing well, it will be much less a conversation. But a lot of energy will have been wasted if that’s what we come out with.
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This would have been lovely IMO
(https://i.ibb.co/DG8f6VC/IMG-1562.jpg) (https://ibb.co/DG8f6VC)
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This would have been lovely IMO
(https://i.ibb.co/DG8f6VC/IMG-1562.jpg) (https://ibb.co/DG8f6VC)
Yes, but the club always goes for something less impressive than fan mock ups. I don't understand how professional efforts are never as good as ones posted here.
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Because design firms will often overthink things to justify the expense of employing them.
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Because design firms will often overthink things to justify the expense of employing them.
Fair point (though the effort leaked today doesn't show any evidence of 'over thinking'!)
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Because design firms will often overthink things to justify the expense of employing them.
Fair point (though the effort leaked today doesn't show any evidence of 'over thinking'!)
In a bizarre way I think it does. The obvious answer is often the one right of front your nose. It’s when they start to introduce any number of additional parameters, assumptions, often completely irrational that the obvious disappears and you get a mish mash of ideas that they create an elaborate argument for. I’ve sat in many agency reviews where you see long winded presentations and then something incredibly bland or mundane at the end.
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It's all just a bit meh.
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150 years old and this is what will adorn our kit next season - it’s fucking garbage. God awful. Not enough claret, too much blue and yellow, triple border will over-complicate it when shrunk down, drop shadow gives off a ‘my first photoshop tutorial’ vibe, star implies small time being integrated inside crest, layout of type is a mess and poor choice of font. 👎🏼
I’m dreading the abomination that he approves for the home kit…. Fully expecting claret, blue and yellow hoops or something of that ilk!
Fuck it - Heck out!
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I’m not a graphic designer, but doesn’t the yellow lion serve a purpose?
Isn’t designing a badge using only claret and blue, that is primarily going to appear on backgrounds that are either claret or blue, that still stands out effectively on either colour, pretty hard to pull off?
-
Are we all in agreement that these are basically perfect then?
(https://i.ibb.co/zmpMxW7/20240104-002112.jpg)
(https://i.ibb.co/7WBMrXg/20240104-002125.jpg)
Gold lion gets my vote but it really doesn't matter. These are perfect.
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I’m not a graphic designer, but doesn’t the yellow lion serve a purpose?
Isn’t designing a badge using only claret and blue, that is primarily going to appear on backgrounds that are either claret or blue, that still stands out effectively on either colour, pretty hard to pull off?
Not if it’s designed well. Looking at our current round badge again, whilst it has issues, it’s miles better than this Heck offering.
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Gold for me too. Love it.
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these are gorgeous!! love the first one more but that’s probably the nostalgia talking. would’ve been very happy with the second one if they wanted something more fresh.
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I’m not a graphic designer, but doesn’t the yellow lion serve a purpose?
Isn’t designing a badge using only claret and blue, that is primarily going to appear on backgrounds that are either claret or blue, that still stands out effectively on either colour, pretty hard to pull off?
Not if it’s designed well. Looking at our current round badge again, whilst it has issues, it’s miles better than this Heck offering.
Risso's hippo is better than this current offering. I can only assume that in his previous marketing jobs Heck was surrounded by very talented people.
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not that this makes it much better, but my thinking is if this really is the new badge, maybe the shield will be removed when on the kits?? i can kind of see where they’re going if that’s the case. just the lion and the star with 1874 and aston villa below it, sort of like liverpool do with their shirts. wishful thinking maybe??
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Looking at it more closely, that lion is an exact copy/paste job from the Lerner badge. It couldn’t be a cheaper, more amateur looking design if it tried!
-
Are we all in agreement that these are basically perfect then?
(https://i.ibb.co/zmpMxW7/20240104-002112.jpg)
(https://i.ibb.co/7WBMrXg/20240104-002125.jpg)
Gold lion gets my vote but it really doesn't matter. These are perfect.
Those are brilliant.
Classy.
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these are gorgeous!! love the first one more but that’s probably the nostalgia talking. would’ve been very happy with the second one if they wanted something more fresh.
Same. Either will do for me.
Maybe if enough of us email the club and demand it, then nothing will happen but we'll feel better? 😅
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I’m holding out with no real confidence based on what Dave W said. That this wasn’t the badge he was shown. That it could be something different (better hopefully) than this.
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That is a fucking awful dogs dinner
The lion is way too big for a start, not enough space around it.
Honestly, the current round badge is 10 times as nice.
He’s American everything has to be massive
He's not, he's a fucking midget.
You can’t say midget anymore mate
Small or little people is what’s allowed at the present moment
I have a friend with dwarfism. It's no joke. What with inflation, rent going up and the Tories being pricks, he's struggling to put food on the table.
Re the badge: WHO CARES?!
-
Are we all in agreement that these are basically perfect then?
(https://i.ibb.co/zmpMxW7/20240104-002112.jpg)
(https://i.ibb.co/7WBMrXg/20240104-002125.jpg)
Gold lion gets my vote but it really doesn't matter. These are perfect.
Gold lion version for me, as well. That is exactly what I want.
-
Are we all in agreement that these are basically perfect then?
(https://i.ibb.co/zmpMxW7/20240104-002112.jpg)
(https://i.ibb.co/7WBMrXg/20240104-002125.jpg)
Gold lion gets my vote but it really doesn't matter. These are perfect.
Gold lion version for me, as well. That is exactly what I want.
Me too.
It’s better than the 99 goals video.
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Yes, both are great! I'd prefer the claret lion, but the gold one looks fab as well.
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Did I just describe something as "fab"?
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Risso's hippo
Oi!
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Did I just describe something as "fab"?
You did, mate!
2024 must be going swimmingly 😂
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Did I just describe something as "fab"?
You did, mate!
2024 must be going swimmingly 😂
You betcha, Daddio!
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The lamppost badge is better than the one they've trademarked.
Hopefully it's just a ruse
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30 seconds with AI and I've come up with this. I know it's a bit games of thronesish but I prefer them.
(https://i.ibb.co/2SJ2xCJ/Screenshot-20240104-082122.png) (https://ibb.co/2SJ2xCJ)
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Risso's hippo
Oi!
Yes, not my work that.
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Just seen a much better version on X/Twitter. I’ll try upload it here.
(https://i.ibb.co/WWPx9V4/IMG-0093.jpg) (https://ibb.co/WWPx9V4)
And this is what I find most frustrating…if they have their list of design elements (and even if you don’t entirely agree with them) then what kind of fucking idiot would choose to put them in the order they have done so on the trademarked version rather than the eye bleedingly obvious version that someone else has posted on Twitter within a matter of minutes. It doesn’t make sense.
Exactly. In a few minutes someone on Twitter comes up with something based on the new design, but significantly better with a few obvious tweaks. Even with a gold lion this would be better than the trade marked efforts.
I appreciate this is a pointless exercise, but his other versions:
(https://i.ibb.co/CVTC7jf/GC8-Sf4-NXMAA9n-GB.png) (https://ibb.co/CVTC7jf)
(https://i.ibb.co/SXS00WN/GC8-Sf4-JWo-AAJL-e.png) (https://ibb.co/SXS00WN)
(https://i.ibb.co/4JqDDn3/GC8-Sf4-JXg-AAhtjs.png) (https://ibb.co/4JqDDn3)
(https://i.ibb.co/tDrdXws/GC8-U7-x-XAAAKRgi.png) (https://ibb.co/tDrdXws)
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Both great Smirker and we could use both of course.
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I just watched Pete the Canadian Villa fan on Holy Trinity a show which I really like and he's saying what most of us are saying. The badge that's doing the rounds is just terrible and he believes it's not going to be the official one. A new more modern one is about to be showcased. I really hope he's right. This Chris Heck guy is really starting to piss me off.
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Just seen a much better version on X/Twitter. I’ll try upload it here.
(https://i.ibb.co/WWPx9V4/IMG-0093.jpg) (https://ibb.co/WWPx9V4)
And this is what I find most frustrating…if they have their list of design elements (and even if you don’t entirely agree with them) then what kind of fucking idiot would choose to put them in the order they have done so on the trademarked version rather than the eye bleedingly obvious version that someone else has posted on Twitter within a matter of minutes. It doesn’t make sense.
Exactly. In a few minutes someone on Twitter comes up with something based on the new design, but significantly better with a few obvious tweaks. Even with a gold lion this would be better than the trade marked efforts.
I appreciate this is a pointless exercise, but his other versions:
(https://i.ibb.co/CVTC7jf/GC8-Sf4-NXMAA9n-GB.png) (https://ibb.co/CVTC7jf)
(https://i.ibb.co/SXS00WN/GC8-Sf4-JWo-AAJL-e.png) (https://ibb.co/SXS00WN)
(https://i.ibb.co/4JqDDn3/GC8-Sf4-JXg-AAhtjs.png) (https://ibb.co/4JqDDn3)
(https://i.ibb.co/tDrdXws/GC8-U7-x-XAAAKRgi.png) (https://ibb.co/tDrdXws)
If they had given two options the one at bottom or the crappy one hecks fed us i think overwhelmingly the top one would win by near enough 100%
Its much better
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I reckon if there was a vote the Purslow round badge would beat Heck's by about 75% to 25%.
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Well, in the pursuit of more cash, they could always have a horrible badge and charge us £20 more per shirt to have our choice on it.
I am the new Chris Heck.
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I just watched Pete the Canadian Villa fan on Holy Trinity a show which I really like and he's saying what most of us are saying. The badge that's doing the rounds is just terrible and he believes it's not going to be the official one. A new more modern one is about to be showcased. I really hope he's right. This Chris Heck guy is really starting to piss me off.
Agreed, I thought he made some interesting points/ideas about Villa patenting the components rather than the design. Praying that's true because the badge that's in the patent screenshot looks like it's been slapped like a detuned old TV set and the various components landed in a random order.
I've no idea if that's how patenting works but hope springs eternal.
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Are we all in agreement that these are basically perfect then?
(https://i.ibb.co/zmpMxW7/20240104-002112.jpg)
(https://i.ibb.co/7WBMrXg/20240104-002125.jpg)
Gold lion gets my vote but it really doesn't matter. These are perfect.
Those are brilliant.
Classy.
Both of those look great. Personally I'd go for the gold lion but both are 100% better than that poxy 1970's shield badge doing the rounds. And I bet they were knocked up on someone's computer in 10 minutes.
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I just watched Pete the Canadian Villa fan on Holy Trinity a show which I really like and he's saying what most of us are saying. The badge that's doing the rounds is just terrible and he believes it's not going to be the official one. A new more modern one is about to be showcased. I really hope he's right. This Chris Heck guy is really starting to piss me off.
Agreed, I thought he made some interesting points/ideas about Villa patenting the components rather than the design. Praying that's true because the badge that's in the patent screenshot looks like it's been slapped like a detuned old TV set and the various components landed in a random order.
I've no idea if that's how patenting works but hope springs eternal.
If you look at the history of trade marked badges on the site, there's no evidence that this could be the case. It seems this is what they showed fab and this is the new badge.
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Retaining yellow on pale blue is unforgivable. It is the worst aspect of the old badge.
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I've just had a little mess around with the current badge, flipping the lion, removing the small time star and tweaking the colours to match the Heck AU150 logo (*which was the one single element I DID like about it)....
I think it looks classier with the goldish yellow, and the slightly darker, more muted claret and blue. Current badge is a million times better than that trademarked abomination.
EDIT: For context, I've added the original 'current' badge.
(https://i.ibb.co/RYwfmxB/ASTON-VILLA-LOGO-VECTOR.png) (https://ibb.co/RYwfmxB)(https://i.ibb.co/syNc9Zm/ASTON-VILLA-LOGO-VECTOR-original.png) (https://ibb.co/syNc9Zm)
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I've just had a little mess around with the current badge, flipping the lion, removing the small time star and tweaking the colours to match the Heck AU150 logo (*which was the one single element I DID like about it)....
I think it looks classier with the goldish yellow, and the slightly darker, more muted claret and blue. Current badge is a million times better than that trademarked abomination.
(https://i.ibb.co/RYwfmxB/ASTON-VILLA-LOGO-VECTOR.png) (https://ibb.co/RYwfmxB)
It's been said so many times recently, but how can a fan with access to Photoshop come up with MUCH better designs then the professionals Heck has employed? This is lovely, probably prefect.
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Saw this one online earlier and wouldn't mind it tbh:
https://m.facebook.com/photo.php/?photo_id=692417349698631 (https://m.facebook.com/photo.php/?photo_id=692417349698631)
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Saw this one online earlier and wouldn't be against it tbh:
(http://facebook_1704362569449_7148614742491892837)
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oh fucking hell, surely not?
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003993939
Oh blimey. Can't see them going to that bother if that isn't it. That is genuinely terrible. So Heck our marketing guru cans off the new badge, and then comes up with that? Wow.
wonder how much the Lerner family trust will be earning in royalties ....
.... Just asking!
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I've just had a little mess around with the current badge, flipping the lion, removing the small time star and tweaking the colours to match the Heck AU150 logo (*which was the one single element I DID like about it)....
I think it looks classier with the goldish yellow, and the slightly darker, more muted claret and blue. Current badge is a million times better than that trademarked abomination.
(https://i.ibb.co/RYwfmxB/ASTON-VILLA-LOGO-VECTOR.png) (https://ibb.co/RYwfmxB)
It's been said so many times recently, but how can a fan with access to Photoshop come up with MUCH better designs then the professionals Heck has employed? This is lovely, probably prefect.
Another vote for this. Correct hierarchy of elements and uses the club's colours in the right ratio.
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I've just had a little mess around with the current badge, flipping the lion, removing the small time star and tweaking the colours to match the Heck AU150 logo (*which was the one single element I DID like about it)....
I think it looks classier with the goldish yellow, and the slightly darker, more muted claret and blue. Current badge is a million times better than that trademarked abomination.
(https://i.ibb.co/RYwfmxB/ASTON-VILLA-LOGO-VECTOR.png) (https://ibb.co/RYwfmxB)
It's been said so many times recently, but how can a fan with access to Photoshop come up with MUCH better designs then the professionals Heck has employed? This is lovely, probably prefect.
Because Heck is a Dick.
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If what has been proposed is the new badge, I can't quite get the kaffule to change and add one or two additional details to the badge we've had for 15/16 years now.
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That is a fucking awful dogs dinner
The lion is way too big for a start, not enough space around it.
Honestly, the current round badge is 10 times as nice.
He’s American everything has to be massive
He's not, he's a fucking midget.
I wonder then, why he finds it so hard to keep his ear to the ground.?
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
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It looks okay to me. It's more of a shield than a badge. We'll get used to it.
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Isn't this something the Trust should be getting involved with?
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Fucking hell. Some people really need to discover karaoke or masturbation or something.
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Isn't this something the Trust should be getting involved with?
It was the Trust who have contacted the FA
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Fucking hell. Some people really need to discover karaoke or masturbation or something.
Seems fair enough to me. If they care enough to go to these meetings, why wouldn't they then get involved if they see the club doing something that the majority of fans don't like, and are in breach of FA rules?
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Isn't this something the Trust should be getting involved with?
It was the Trust who have contacted the FA
That's good then, thanks for the info.
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Fucking hell. Some people really need to discover karaoke or masturbation or something.
I'd be keen to try both at the same time
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Fucking hell. Some people really need to discover karaoke or masturbation or something.
I'd be keen to try both at the same time
Beat me to it.
Actually that could be a strap line for the the venue.
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Fucking hell. Some people really need to discover karaoke or masturbation or something.
I'd be keen to try both at the same time
Not sure about this one. I mean an average song is like three and a half minutes? Impossibly long.
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Fucking hell. Some people really need to discover karaoke or masturbation or something.
Seems fair enough to me. If they care enough to go to these meetings, why wouldn't they then get involved if they see the club doing something that the majority of fans don't like, and are in breach of FA rules?
I guess it's fine, but let's remember that none of this actually matters. Telling tales because the institution that YOU (not specifically you, Risso) decided to follow, to imagine is important, has designed a new badge without asking your permission, it all feels a bit silly.
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Most people have highlighted the issues surrounding this new debacle.
* Cheap looking yellow on blue.
* 1995 drop shadow because the yellow is shit on blue.
* Incorrect placement of the name ASTON VILLA & 1874.
* Lerners old lion (because it is cheaper to keep this than the new lion as we wont have to change the lion around the training ground, etc).
* Two poor fonts used together.
Just all round piss poor design that takes all the bad parts of Lerners design & fucks them all up even more.
The only positive within it is the fact that we use the full name of our club.
But that is it.
The rest is piss poor.
This is our first introduction to the world when it comes to our branding & we come across as absolute rank amateurs.
So far, Chris Heck has had six months with his feet under the table, & all he appears to be doing is Doug Ellis style scaling back & trying to inflate his own personal "profit numbers" for his CV.
If after those six months of getting to know the club, THIS is what he feels represents Aston Villa Football Club, then he is in the wrong fucking job...
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The 90's drop shadow - which doesn't work in the modern digital world - is a nice touch too.
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Most people have highlighted the issues surrounding this new debacle.
* Cheap looking yellow on blue.
* 1995 drop shadow because the yellow is shit on blue.
* Incorrect placement of the name ASTON VILLA & 1874.
* Lerners old lion (because it is cheaper to keep this than the new lion as we wont have to change the lion around the training ground, etc).
* Two poor fonts used together.
Just all round piss poor design that takes all the bad parts of Lerners design & fucks them all up even more.
The only positive within it is the fact that we use the full name of our club.
But that is it.
The rest is piss poor.
This is our first introduction to the world when it comes to our branding & we come across as absolute rank amateurs.
So far, Chris Heck has had six months with his feet under the table, & all he appears to be doing is Doug Ellis style scaling back & trying to inflate his own personal "profit numbers" for his CV.
If after those six months of getting to know the club, THIS is what he feels represents Aston Villa Football Club, then he is in the wrong fucking job...
Hear hear!
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I guess it's fine, but let's remember that none of this actually matters. Telling tales because the institution that YOU (not specifically you, Risso) decided to follow, to imagine is important, has designed a new badge without asking your permission, it all feels a bit silly.
But that's precisely what the new 'asset' rules are there to protect, things like the name, the badge, kit colours etc.
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I guess it's fine, but let's remember that none of this actually matters. Telling tales because the institution that YOU (not specifically you, Risso) decided to follow, to imagine is important, has designed a new badge without asking your permission, it all feels a bit silly.
But that's precisely what the new 'asset' rules are there to protect, things like the name, the badge, kit colours etc.
I know, I just don't get why anyone cares enough to be arsed with it all.
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Wasn't there a presentation outlining why the Lerner badge needed to be updated? I'm sure it mentioned the lack of contrast in the yellow and blue as an issue...
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I guess it's fine, but let's remember that none of this actually matters. Telling tales because the institution that YOU (not specifically you, Risso) decided to follow, to imagine is important, has designed a new badge without asking your permission, it all feels a bit silly.
But that's precisely what the new 'asset' rules are there to protect, things like the name, the badge, kit colours etc.
I know, I just don't get why anyone cares enough to be arsed with it all.
Can we get back to wanking whilst singing please?
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What does it really matter though? Our branding. Nobody is buying our tat or watching our games based on whether a badge is round or a shield or a lion faces this way or that. It's recognisable regardless because we're in the Premier League.
I dont really understand why we changed it to a round badge from Lerner's one, I don't really understand why we're bothering to change it back to broadly the same thing.
People are more likely to buy our tat globally if we're doing well in the league, which we are. So why? If its going to cost £12m to muck about with something that doesn't really impact anything of consequence, then fair enough, stick to the same thing and spend that £12m on Frimpong which makes it more likely that Takami in Tokyo buys our tat instead of somebody else's.
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Exactly. Let’s keep it on thread please.
‘sing when you’re wanking..you only sing when you’re wanking’
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I guess it's fine, but let's remember that none of this actually matters. Telling tales because the institution that YOU (not specifically you, Risso) decided to follow, to imagine is important, has designed a new badge without asking your permission, it all feels a bit silly.
But that's precisely what the new 'asset' rules are there to protect, things like the name, the badge, kit colours etc.
I know, I just don't get why anyone cares enough to be arsed with it all.
If you don't care, then more power to you.
And I will state that I am not saying that you're not allowed to have an opinion.
You most definitely 100% do.
But if you don't care, what is the benefit of telling everybody you don't care & questioning the people that do?
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Fucking hell. Some people really need to discover karaoke or masturbation or something.
Seems fair enough to me. If they care enough to go to these meetings, why wouldn't they then get involved if they see the club doing something that the majority of fans don't like, and are in breach of FA rules?
I guess it's fine, but let's remember that none of this actually matters. Telling tales because the institution that YOU (not specifically you, Risso) decided to follow, to imagine is important, has designed a new badge without asking your permission, it all feels a bit silly.
The rules are good in the sense they stop unscrupulous owners from taking decisions that ignore 100+ years of history and heritage. If Villa have not complied with the rules, it’s right that fans should be able to call it out and I’m glad they’ve done so even if it just makes things uncomfortable for Heck.
If there were no rules what’s to stop Heck from changing our colours to blue and white for example. I think the Cardiff owner tried to change their colours to red because it was a lucky colour or some such reason which caused a huge uproar.
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Because Heck is a Dick.
There's a punchline here but I can't find it ....
(https://i.ibb.co/wNVnKMx/165541-borisoneuse-828967-crop.jpg) (https://ibb.co/wNVnKMx)
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What does it really matter though? Our branding. Nobody is buying our tat or watching our games based on whether a badge is round or a shield or a lion faces this way or that. It's recognisable regardless because we're in the Premier League.
I dont really understand why we changed it to a round badge from Lerner's one, I don't really understand why we're bothering to change it back to broadly the same thing.
People are more likely to buy our tat globally if we're doing well in the league, which we are. So why? If its going to cost £12m to muck about with something that doesn't really impact anything of consequence, then fair enough, stick to the same thing and spend that £12m on Frimpong which makes it more likely that Takami in Tokyo buys our tat instead of somebody else's.
Because it represents our club, and everybody wants everything to do with Villa to be the best it can be. Because the old one represents a period of absolute shite, and this looks exactly the same as it, worse in fact. Because it's really not that hard to come up with something decent, as lots of people on the internet have shown. Because Chris Heck is a twat.
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Exactly. Let’s keep it on thread please.
‘sing when you’re wanking..you only sing when you’re wanking’
But would we have to wank when we were singing that? Making us appear, in ever conceivable way, tossers?
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Agree with Pablo.
I didn't hate the Lerner badge but there were some obvious improvements that could be made. But we seem to have just made it worse. The new lion, better colours (gold if we must) etc. The fact that fans mocked up better options within minutes of the leak speaks volumes.
There's not much point talking about round badges, lamps etc any more. They made it clear they wanted a shield, so fair enough. But designing something so aesthetically odd even to the untrained eye is nothing short of remarkable.
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I guess it's fine, but let's remember that none of this actually matters. Telling tales because the institution that YOU (not specifically you, Risso) decided to follow, to imagine is important, has designed a new badge without asking your permission, it all feels a bit silly.
But that's precisely what the new 'asset' rules are there to protect, things like the name, the badge, kit colours etc.
I know, I just don't get why anyone cares enough to be arsed with it all.
If you don't care, then more power to you.
And I will state that I am not saying that you're not allowed to have an opinion.
You most definitely 100% do.
But if you don't care, what is the benefit of telling everybody you don't care & questioning the people that do?
Oh, I do care, but I also recognise that I shouldn't. I'm not proselytising, I'm just trying to do us all a favour by shouting into the void, "IT DOESN'T MATTER!" I'll still care, you'll still care, it's all a waste of time, but we need to do what we can when we can.
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What does it really matter though? Our branding. Nobody is buying our tat or watching our games based on whether a badge is round or a shield or a lion faces this way or that. It's recognisable regardless because we're in the Premier League.
I dont really understand why we changed it to a round badge from Lerner's one, I don't really understand why we're bothering to change it back to broadly the same thing.
People are more likely to buy our tat globally if we're doing well in the league, which we are. So why? If its going to cost £12m to muck about with something that doesn't really impact anything of consequence, then fair enough, stick to the same thing and spend that £12m on Frimpong which makes it more likely that Takami in Tokyo buys our tat instead of somebody else's.
Because it represents our club, and everybody wants everything to do with Villa to be the best it can be. Because the old one represents a period of absolute shite, and this looks exactly the same as it, worse in fact. Because it's really not that hard to come up with something decent, as lots of people on the internet have shown. Because Chris Heck is a twat.
It's part of a package of things that represent us. I don't think the old one was that bad, so I didn't really get the issue then.
I just cannot see the overall significance of our brand individually. It's inextricably linked to the success of the team, to the strength of parent brands like Premier League and Champions League. I dont think a swanky badge that people by and large agree on changes very much. Nothing wrong with arguing about astehtics and window dressing of course, but I feel that's all this is. Hence why I can't understand why we've bothered.
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Are we all in agreement that these are basically perfect then?
(https://i.ibb.co/zmpMxW7/20240104-002112.jpg)
(https://i.ibb.co/7WBMrXg/20240104-002125.jpg)
Gold lion gets my vote but it really doesn't matter. These are perfect.
Those are brilliant.
Classy.
Both of those look great. Personally I'd go for the gold lion but both are 100% better than that poxy 1970's shield badge doing the rounds. And I bet they were knocked up on someone's computer in 10 minutes.
Lock the thread and someone send this to the club and state this is the version we want.
I would imagine that they go to a professional company over copywrite. The two above are great but the club have to have total ownership of the copywrite and not allow a "fan" to own the rights to it
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What does it really matter though? Our branding. Nobody is buying our tat or watching our games based on whether a badge is round or a shield or a lion faces this way or that. It's recognisable regardless because we're in the Premier League.
I dont really understand why we changed it to a round badge from Lerner's one, I don't really understand why we're bothering to change it back to broadly the same thing.
People are more likely to buy our tat globally if we're doing well in the league, which we are. So why? If its going to cost £12m to muck about with something that doesn't really impact anything of consequence, then fair enough, stick to the same thing and spend that £12m on Frimpong which makes it more likely that Takami in Tokyo buys our tat instead of somebody else's.
Branding builds trust with not only potential customers, but especially in the case of a business like a football club, potential partners & investors too.
If you are given two football clubs to compete for a partnership for example, the first impression of that brand is more likely to make the partnership deal with brand x & ignore brand z.
If there are obvious design errors /flaws, or it looks unpolished & unprofessional, then that is a sign that the business as a whole is unpolished & unprofessional.
Branding is hugely important in the business world & as much as we hate it in the modern game, ALL football clubs are now businesses.
We want & need to position our club as a global leader to attract the best partners & investors.
Its not just about Joe Bloggs buying merchandising tat. Although that is a small part of it too...
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Fucking hell. Some people really need to discover karaoke or masturbation or something.
Seems fair enough to me. If they care enough to go to these meetings, why wouldn't they then get involved if they see the club doing something that the majority of fans don't like, and are in breach of FA rules?
I guess it's fine, but let's remember that none of this actually matters. Telling tales because the institution that YOU (not specifically you, Risso) decided to follow, to imagine is important, has designed a new badge without asking your permission, it all feels a bit silly.
The rules are good in the sense they stop unscrupulous owners from taking decisions that ignore 100+ years of history and heritage. If Villa have not complied with the rules, it’s right that fans should be able to call it out and I’m glad they’ve done so even if it just makes things uncomfortable for Heck.
If there were no rules what’s to stop Heck from changing our colours to blue and white for example. I think the Cardiff owner tried to change their colours to red because it was a lucky colour or some such reason which caused a huge uproar.
I think it was because it was similar to successful clubs like Man U & Liverpool & he wanted a connection to that "success" without earning it.
He was basically trying to plagiarise their shirt colours...
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Are we all in agreement that these are basically perfect then?
Gold lion gets my vote but it really doesn't matter. These are perfect.
Those are brilliant.
Classy.
Both of those look great. Personally I'd go for the gold lion but both are 100% better than that poxy 1970's shield badge doing the rounds. And I bet they were knocked up on someone's computer in 10 minutes.
Lock the thread and someone send this to the club and state this is the version we want.
I would imagine that they go to a professional company over copywrite. The two above are great but the club have to have total ownership of the copywrite and not allow a "fan" to own the rights to it
Yes please, they're outstanding.
Can't imagine that the purchase of the copywrite would be that complicated. Twitter handle has him as designer of the QPR badge, so assuming that's legit, he has pedigree!
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Non of which is particularly relevant in our case. They've come up with a remarkably similar badge to our current badge (having fobbed the round one off as a one-off anniversary badge). As poor as it may be nobody can argue that it's a significant departure from our current brand.
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What does it really matter though? Our branding. Nobody is buying our tat or watching our games based on whether a badge is round or a shield or a lion faces this way or that. It's recognisable regardless because we're in the Premier League.
I dont really understand why we changed it to a round badge from Lerner's one, I don't really understand why we're bothering to change it back to broadly the same thing.
People are more likely to buy our tat globally if we're doing well in the league, which we are. So why? If its going to cost £12m to muck about with something that doesn't really impact anything of consequence, then fair enough, stick to the same thing and spend that £12m on Frimpong which makes it more likely that Takami in Tokyo buys our tat instead of somebody else's.
Branding builds trust with not only potential customers, but especially in the case of a business like a football club, potential partners & investors too.
If you are given two football clubs to compete for a partnership for example, the first impression of that brand is more likely to make the partnership deal with brand x & ignore brand z.
If there are obvious design errors /flaws, or it looks unpolished & unprofessional, then that is a sign that the business as a whole is unpolished & unprofessional.
Branding is hugely important in the business world & as much as we hate it in the modern game, ALL football clubs are now businesses.
We want & need to position our club as a global leader to attract the best partners & investors.
Its not just about Joe Bloggs buying merchandising tat. Although that is a small part of it too...
If you're a company looking to partner up, then that club being in England is likely a key factor and that club being successful is another key factor.
I think we're making the mistake of seeing football as a normal business. The match going customer we're attracting isn't going to turn down a seat on the Holte because they like round badges or claret lions. The far Eastern dollar we're chasing is going to be as little concerned about brand trust as they are that reflective English prestige product they're buying into. Clubs in Germany, clubs in the Championship, their badges might be amazing. All the trust in the world in that brand won't matter a jot.
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What does it really matter though? Our branding. Nobody is buying our tat or watching our games based on whether a badge is round or a shield or a lion faces this way or that. It's recognisable regardless because we're in the Premier League.
I dont really understand why we changed it to a round badge from Lerner's one, I don't really understand why we're bothering to change it back to broadly the same thing.
People are more likely to buy our tat globally if we're doing well in the league, which we are. So why? If its going to cost £12m to muck about with something that doesn't really impact anything of consequence, then fair enough, stick to the same thing and spend that £12m on Frimpong which makes it more likely that Takami in Tokyo buys our tat instead of somebody else's.
Branding builds trust with not only potential customers, but especially in the case of a business like a football club, potential partners & investors too.
If you are given two football clubs to compete for a partnership for example, the first impression of that brand is more likely to make the partnership deal with brand x & ignore brand z.
If there are obvious design errors /flaws, or it looks unpolished & unprofessional, then that is a sign that the business as a whole is unpolished & unprofessional.
Branding is hugely important in the business world & as much as we hate it in the modern game, ALL football clubs are now businesses.
We want & need to position our club as a global leader to attract the best partners & investors.
Its not just about Joe Bloggs buying merchandising tat. Although that is a small part of it too...
If you're a company looking to partner up, then that club being in England is likely a key factor and that club being successful is another key factor.
I think we're making the mistake of seeing football as a normal business. The match going customer we're attracting isn't going to turn down a seat on the Holte because they like round badges or claret lions. The far Eastern dollar we're chasing is going to be as little concerned about brand trust as they are that reflective English prestige product they're buying into. Clubs in Germany, clubs in the Championship, their badges might be amazing. All the trust in the world in that brand won't matter a jot.
Granted, those are all fair points. Location, success, etc, are all factors for potential investment in the business of football.
But ignoring branding for a football club because of those points would be a mistake & akin to not purchasing players in the summer because we had a great season last year.
We cant afford to stand still & allow others to move forward without us.
You have to work all of the angles when trying to compete, especially in England where that competition is fierce for investors, & branding is a huge part of pushing a business forward...
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Risso's hippo
Oi!
Oops! Sorry James, I should have realised immediately it was far too artistic for a bean counter. To his credit he has probably been your greatest fan. Either that or he has a thing for hippos.
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We could have Bournemouth's badge and it wouldn't make a blind bit of difference eitherway to how much we could fleece a corporate sponsor for. No shadows, claret lions, shields/circular- it's just not particularly important.
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We could have Bournemouth's badge and it wouldn't make a blind bit of difference eitherway to how much we could fleece a corporate sponsor for. No shadows, claret lions, shields/circular- it's just not particularly important.
Are you making a case for our badge showing Hercules washing his luxurious mane on the badge?
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We could have Bournemouth's badge and it wouldn't make a blind bit of difference eitherway to how much we could fleece a corporate sponsor for. No shadows, claret lions, shields/circular- it's just not particularly important.
We are just going to have to agree to disagree then tbh mate...
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Personally, I don't care what our badge does for corporate or sponsors but it is important to me in terms of respecting the history and heritage of the cub. Our badge should be an awesome (I mean, something that inspires awe) thing, a symbol of the greatness of the club as an institution. A good logo can evoke those sorts of feelings.
For me, the badge is as important as the club's name, it's colours, it's stadium; a part of the club's identity.
When Leeds changed their badge to that Pro Evo effort, they were roundly mocked. I still augh now when I see it. That would not be acceptable for me for Villa. I'm a little surprised some feel the badge isn't important.
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Have a look at what you could've won:
(https://i.ibb.co/6NT4YzD/AVL.png) (https://ibb.co/52S5Tms)
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I’ve taken Ads position in the past on this so I agree with the points that the badge and brand is of much less relevance than the on field success of the club when it comes to attracting new investment. But the other side of the argument stands true also. It still should be of interest to the club to appease those who have supported the club throughout their lives. Otherwise we may as well just be a part of the Super League because our views aren’t valued. Because that’s how those owners/execs think. That money outweighs the views of those who are the essence of the club and community. It doesn’t appear that Heck and his team have put any stock in fan views and have gone with what they want and will just spin it to suit their agenda.
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Personally, I don't care what our badge does for corporate or sponsors but it is important to me in terms of respecting the history and heritage of the cub. Our badge should be an awesome (I mean, something that inspires awe) thing, a symbol of the greatness of the club as an institution. A good logo can evoke those sorts of feelings.
For me, the badge is as important as the club's name, it's colours, it's stadium; a part of the club's identity.
When Leeds changed their badge to that Pro Evo effort, they were roundly mocked. I still augh now when I see it. That would not be acceptable for me for Villa. I'm a little surprised some feel the badge isn't important.
Indeed. If none of this matters let's just make it SE knocking one out to karaoke music. Or a pair of bollocks, in solidarity with our second city soccer cousins SHA.
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The rules are good in the sense they stop unscrupulous owners from taking decisions that ignore 100+ years of history and heritage. If Villa have not complied with the rules, it’s right that fans should be able to call it out and I’m glad they’ve done so even if it just makes things uncomfortable for Heck.
If there were no rules what’s to stop Heck from changing our colours to blue and white for example. I think the Cardiff owner tried to change their colours to red because it was a lucky colour or some such reason which caused a huge uproar.
I think it was because it was similar to successful clubs like Man U & Liverpool & he wanted a connection to that "success" without earning it.
He was basically trying to plagiarise their shirt colours...
Red is the most auspicious color for Chinese, bringing success, prosperity and good fortune. The owner, Vincent Tan who is Malaysian Chinese, also claims red as his personal lucky color. He also thought it would be a good transfer policy to sign players with the Lucky 8 number in their birth dates.
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This is a mission for German James haha
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Personally, I don't care what our badge does for corporate or sponsors but it is important to me in terms of respecting the history and heritage of the cub. Our badge should be an awesome (I mean, something that inspires awe) thing, a symbol of the greatness of the club as an institution. A good logo can evoke those sorts of feelings.
For me, the badge is as important as the club's name, it's colours, it's stadium; a part of the club's identity.
When Leeds changed their badge to that Pro Evo effort, they were roundly mocked. I still augh now when I see it. That would not be acceptable for me for Villa. I'm a little surprised some feel the badge isn't important.
Indeed. If none of this matters let's just make it SE knocking one out to karaoke music. Or a pair of bollocks, in solidarity with our second city soccer cousins SHA.
That's totally fine, and I was just sharing my opinion. I will mostly be masturbating to Zoom by Fat Larry's Band in 2024.
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This is the concern and this is why it matters. Aston Villa is Aston Villa. It plays in claret and blue and it is a historic club at a traditional stadium with a strong and unique identity. It conjures up a sense of history, tradition and class.
Purslow, for his faults, seemed to 'get it' in terms of the club. Heck, so far, does not seem to 'get it' and while it may not matter a whole lot it is a slippery slope to us maybe playing in a red away kit or playing at a soull-less bowl stadium or dare I say it moving from claret and blue.
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Have a look at what you could've won:
(https://i.ibb.co/6NT4YzD/AVL.png) (https://ibb.co/52S5Tms)
See, how hard is that? I don't especially like the shield shape, but if it has to be that, at least design the thing properly. That one's in proportion, the colours are good, and the wording looks nice. I'd have no issues with that, whatsoever. And I bet whoever came up with that spent an hour tops on it, not hundreds of hours and thousands of pounds.
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Personally, I don't care what our badge does for corporate or sponsors but it is important to me in terms of respecting the history and heritage of the cub. Our badge should be an awesome (I mean, something that inspires awe) thing, a symbol of the greatness of the club as an institution. A good logo can evoke those sorts of feelings.
For me, the badge is as important as the club's name, it's colours, it's stadium; a part of the club's identity.
When Leeds changed their badge to that Pro Evo effort, they were roundly mocked. I still augh now when I see it. That would not be acceptable for me for Villa. I'm a little surprised some feel the badge isn't important.
And that was Leeds, a club without a history before the 1960's that used to have it's initials as a badge.
For me though it's the kind of thing that becomes more important when you're doing jack shit on the pitch, so right now I don't care much.
Yes, it's a bit crap and underwhelming but the lion is still there and we're still playing in claret and blue, so it's not a massive drama.
Anyway, Karachokey will be the venue name, strictly over 18's though. Private booths compulsory.
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Anyway, Karachokey will be the venue name, strictly over 18's though. Private booths compulsory.
I'll be doing a song by Onan Keating, most probably 'A Different Beat'.
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Anyway, Karachokey will be the venue name, strictly over 18's though. Private booths compulsory.
I'll be doing a song by Onan Keating, most probably 'A Different Beat'.
I'd just do something by The Wiggles.
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Go back to the very start of this process when the club stated that they wanted to revamp the identify of Aston Villa FC. Furthermore, this was intended to positively impact the club locally, globally and commercially; and these failings are supposedly the very reasons cited as to why the new round badge is being ditched as a one season wonder.
If any of this is to believed to be true, how is it that the new trademarked effort is literally a copy and paste job of the old shield that previously failed in all of these aspects, and the very reason this whole revamp/rebrand consultation process started in the first place?
Branding is a key element in any successful business including football, so to simply revert to a similar identity makes no sense whatsoever. We were told that they were looking to revamp the identity of Aston Villa with something modern that also encapsulated the strong history of the club…yet what appears to being delivered couldn’t be further from our expectations. There is nothing in this “revamp” that suggests they have met the very remit they set themselves of positively impacting the club locally, globally or commercially…and I would say it’s so far off the mark thats it’s a step backwards rather than forwards, and that’s remarkable given the time and cost that it has taken to get to this point.
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Anyway, Karachokey will be the venue name, strictly over 18's though. Private booths compulsory.
I'll be doing a song by Onan Keating, most probably 'A Different Beat'.
I'd just do something by The Wiggles.
Oh no. The Wiggles... shudders 😂
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Name me a football club that became more successful because they designed a better badge.
There is far too much weight being placed on this.
Devinyls "Touch Myself" will absolutely be the most requested song at Karachokey.
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Unai Emery is the key to a successful football business.
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I’ve taken Ads position in the past on this so I agree with the points that the badge and brand is of much less relevance than the on field success of the club when it comes to attracting new investment. But the other side of the argument stands true also. It still should be of interest to the club to appease those who have supported the club throughout their lives. Otherwise we may as well just be a part of the Super League because our views aren’t valued. Because that’s how those owners/execs think. That money outweighs the views of those who are the essence of the club and community. It doesn’t appear that Heck and his team have put any stock in fan views and have gone with what they want and will just spin it to suit their agenda.
To me, the argument isn't that the badge is more or less relevant/important to what is happening on the football side of things, the simple fact is that there are two totally separate elements to running a successful football club.
The football side of Aston Villa Football Club is doing a bloody unbelievable job at the moment, but you absolutely cannot say the same about the commercial side of things. Heck has been brought in with high expectations and no doubt extortionate financial reward, but he has literally done NOTHING to improve us since he joined.
Frankly, everything has been terrible - From vandalising the Holte, cancelling the stadium expansion, poor communication across everything he touches, from dripping wet kit, to stadium plans, to 150 year logos and new crests.
I thought it couldn't sink any lower than the AV150 logo (*AU150), but he's held his own pint with this new crest abomination! This season's kits are awful, but I dread to think what he's going to sick up next season for our 150th anniversary year! :o
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The Noses aren't shite because they have a set of bollocks for a badge. The Noses would still be shite if they swapped the bollocks for something better, like a a crisp packet stuck on a hypodermic needle on a scrub land. Eitherway they'd still be that shite mob who play in the shade of our drop shadow.
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Heck looks like the kind who will just ignore the fans and go with what he wants even its hated.
Once he is removed (as i give him 2 years tops until the fans display their displeasure with him) we go through this whole cycle again.
If you said to me keep existing one unde lerner or this one id go this one for sure
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Heck looks like the kind who will just ignore the fans and go with what he wants even its hated.
Once he is removed (as i give him 2 years tops until the fans display their displeasure with him) we go through this whole cycle again.
If you said to me keep existing one unde lerner or this one id go this one for sure
The bit in bold. Thanks to Heck I have no idea what you mean by 'existing one' or 'this one'! Do you mean keep the Lerner badge, the new Heck badge or the round badge on this year's kits?
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Unai Emery is the key to a successful football business.
Exactly! If we were sitting in the bottom half of the table under some journeyman manager, imagine how much more intense the fans’ focus would be on Heck and the shit job he seems to be doing off the pitch. Emery is holding everything together at the moment.
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Name me a football club that became more successful because they designed a better badge.
A new badge/identity isn’t about becoming successful; its about perceived image “locally, globally and commercially”, and the financial impact of each of those (whether it be merchandise sales from local fans, being more attractive to football fans from around the world, or creating new partnerships). As a simple example, I would like to spend money on Villa merchandise but I haven’t done so for years because I dislike the badge and associated merchandise…and this is one of the reasons why Villa have struggled with this side of the business for so long compared to other clubs of similar stature.
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The Noses aren't shite because they have a set of bollocks for a badge. The Noses would still be shite if they swapped the bollocks for something better, like a a crisp packet stuck on a hypodermic needle on a scrub land. Eitherway they'd still be that shite mob who play in the shade of our drop shadow.
When I agree with you, Ads, I feel both proud of my capacity to be an adult and a traitor to the person I thought I was. But you're right.
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Have a look at what you could've won:
(https://i.ibb.co/6NT4YzD/AVL.png) (https://ibb.co/52S5Tms)
See, how hard is that? I don't especially like the shield shape, but if it has to be that, at least design the thing properly. That one's in proportion, the colours are good, and the wording looks nice. I'd have no issues with that, whatsoever. And I bet whoever came up with that spent an hour tops on it, not hundreds of hours and thousands of pounds.
On the one I saw earlier, the 'Aston Villa' wasn't as tightly fitted in as that one and the star was above the badge. I'm not a massive fan of the 'shield' design, but it looked really good to be honest.
The one that Heck has overseen looks genuinely awful.
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That looks a lot better Tom.
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Still think that aesthetically our name and lion symbol fit more comfortably into a round design. Fitting ASTON VILLA text into a horizontal space across the top of a shield is always going to be tough ask, having to reduce the font size to fit it all in, thus making it look cramped and difficult to read from distance - You can kind of see why the Lerner badge opted for 'AVFC' instead.
Really don't like the arched text on some of these shield designs either, the only benefit being that it reduces the negative space around the lion in the top corners of the shield - The current implementation of ASTON VILLA and 1874 on our round crest is perfect imo, and only needs minor tweaks as seen in my hack job a few pages back.
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Name me a football club that became more successful because they designed a better badge.
A new badge/identity isn’t about becoming successful; its about perceived image “locally, globally and commercially”, and the financial impact of each of those (whether it be merchandise sales from local fans, being more attractive to football fans from around the world, or creating new partnerships). As a simple example, I would like to spend money on Villa merchandise but I haven’t done so for years because I dislike the badge and associated merchandise…and this is one of the reasons why Villa have struggled with this side of the business for so long compared to other clubs of similar stature.
No offense mate but that's bollocks (not the bit about your choices)
The reason we don't shift merchandise like the others is because we've been a crap football team for ages.
We could have Mickey Mouse pulling off Pluto for a badge and if we won the league you'd have kids up and down the country proudly sporting it.
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Name me a football club that became more successful because they designed a better badge.
A new badge/identity isn’t about becoming successful; its about perceived image “locally, globally and commercially”, and the financial impact of each of those (whether it be merchandise sales from local fans, being more attractive to football fans from around the world, or creating new partnerships). As a simple example, I would like to spend money on Villa merchandise but I haven’t done so for years because I dislike the badge and associated merchandise…and this is one of the reasons why Villa have struggled with this side of the business for so long compared to other clubs of similar stature.
No offense mate but that's bollocks (not the bit about your choices)
The reason we don't shift merchandise like the others is because we've been a crap football team for ages.
We could have Mickey Mouse pulling off Pluto for a badge and if we won the league you'd have kids up and down the country proudly sporting it.
They would absolutely never allow this. Disney would have a fit.
Mickey is the star, if anyone's getting pulled off, it's him.
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The copyright for the Steamboat Willy version of Micky & Minnie expired on December 31st so anything is possible.
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I'm ultimately not that bothered but I find the fact they thought a shadow on the lion looks good extremely baffling. It makes it look so amateurish. I disagree with a lot of the choices they have made but that one in particular... I just can't get my head around.
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Name me a football club that became more successful because they designed a better badge.
A new badge/identity isn’t about becoming successful; its about perceived image “locally, globally and commercially”, and the financial impact of each of those (whether it be merchandise sales from local fans, being more attractive to football fans from around the world, or creating new partnerships). As a simple example, I would like to spend money on Villa merchandise but I haven’t done so for years because I dislike the badge and associated merchandise…and this is one of the reasons why Villa have struggled with this side of the business for so long compared to other clubs of similar stature.
No offense mate but that's bollocks (not the bit about your choices)
The reason we don't shift merchandise like the others is because we've been a crap football team for ages.
We could have Mickey Mouse pulling off Pluto for a badge and if we won the league you'd have kids up and down the country proudly sporting it.
Keep Mickey out of this! 😂
I strongly disagree. I’ve already given a clear example of myself personally (and friends/family as it happens), I’ve read other similar comments from posters on here, and so there’s no doubt that the weak badge/branding has impacted merchandise sales.
Whilst success on the pitch does go hand in hand with exposure to new fans, the same issue also applies to having a strong identity for attracting new fans here and around the world. By way of example, it is reasonable to suggest that a lot of NFL, MLB and NBA fans outside of USA pick their allegiance on the brand identify of the team rather than simply who is the most successful at the time (although that is obviously the case for the glory hunter types).
If you can’t see or understand this basic concept then I don’t quite know what to say tbh…but may be the simple fact that the club took it upon themselves to embark on this revamp project for these very reasons should be a good indicator.
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The shadow thing is shit. Just looks stupid and superfluous. What’s interesting as you look at and read fan perspective is that it is a bit all over the shop. There are definitely better designs out there but consensus is hard to find. A lot of people are polishing up this turd so there is that. But no one badge seems to unite everyone which is probably to be expected.
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Does anyone even know what the Real Madrid badge looks like? I don't, and it doesn't matter because I know how many European Cups they've won.
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But no one badge seems to unite everyone which is probably to be expected.
To be fair, Heck's one has, just not in the way he was probably hoping for.
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Does anyone even know what the Real Madrid badge looks like? I don't, and it doesn't matter because I know how many European Cups they've won.
Ultimately it will boil down to what we do on the pitch. I think it’s more this has been such a drawn out process. It didn’t need to be. The badge is important just not critical relative to the team and its performance. But to end up with this after so much public involvement and scrutiny all seems a bit shit. But, yeh, whatever it is eventually gets forgotten if the side is doing the business.
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But no one badge seems to unite everyone which is probably to be expected.
To be fair, Heck's one has, just not in the way he was probably hoping for.
On here maybe. I bet there are people who don’t use the internet as much as might or never use Twitter who like it or don’t particularly care. I don’t think you’re going to get a protest down at the gates if this is what we end up with.
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On here maybe. I bet there are people who like it or don’t particularly care. I don’t think you’re going to get a protest down at the gates if this is what we end up with.
The overwhelming response on Twitter from Villa fans is that it's shit.
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On here maybe. I bet there are people who like it or don’t particularly care. I don’t think you’re going to get a protest down at the gates if this is what we end up with.
The overwhelming response on Twitter from Villa fans is that it's shit.
So if it’s only overwhelming then agree with me then that it hasn’t united everyone. I think the overwhelming response on Twitter is that it could have been better or different.
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On here maybe. I bet there are people who like it or don’t particularly care. I don’t think you’re going to get a protest down at the gates if this is what we end up with.
The overwhelming response on Twitter from Villa fans is that it's shit.
So if it’s only overwhelming then agree with me then that it hasn’t united everyone. I think the overwhelming response on Twitter is that it could have been better or different.
Better is so ambiguous. Your or my "better" is not everyone else's. If we win a trophy with that badge it will become a favourite. As will the shirt.
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On here maybe. I bet there are people who like it or don’t particularly care. I don’t think you’re going to get a protest down at the gates if this is what we end up with.
The overwhelming response on Twitter from Villa fans is that it's shit.
So if it’s only overwhelming then agree with me then that it hasn’t united everyone. I think the overwhelming response on Twitter is that it could have been better or different.
Better is so ambiguous. Your or my "better" is not everyone else's. If we win a trophy with that badge it will become a favourite. As will the shirt.
I agree entirely. I'm in the it could be better camp. I am sure I could come up with something I would like and others might also, but expecting there to be those who don't like it. My position is that it's just a shame that after the "consultation" that was meant to have taken place this is what they arrived at. But yes, the football supercedes it all.
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On here maybe. I bet there are people who like it or don’t particularly care. I don’t think you’re going to get a protest down at the gates if this is what we end up with.
The overwhelming response on Twitter from Villa fans is that it's shit.
So if it’s only overwhelming then agree with me then that it hasn’t united everyone. I think the overwhelming response on Twitter is that it could have been better or different.
Better is so ambiguous. Your or my "better" is not everyone else's. If we win a trophy with that badge it will become a favourite. As will the shirt.
I agree entirely. I'm in the it could be better camp. I am sure I could come up with something I would like and others might also, but expecting there to be those who don't like it. My position is that it's just a shame that after the "consultation" that was meant to have taken place this is what they arrived at. But yes, the football supercedes it all.
The real shame is that the first consultation, ie the one that chose the round badge, was more of an actual consultation than this one, which appears to have been chosen by Heck, and prsented to the FAB as a fait accompli.
I don't really care this way or that way about the details of it, but what does bother me is the lingering feeling we're being taken for idiots (see that statement through the Trust last week).
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Have a look at what you could've won:
(https://i.ibb.co/6NT4YzD/AVL.png) (https://ibb.co/52S5Tms)
This is actually very nice. Pity they didnt go with it.
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It's alright. Pretty similar to what we've got.
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It's alright. Pretty similar to what we've got.
Nice contrast between the claret lion on the sky blue background, unlike the awful yellow lion. The “Aston Villa” placing doesn’t look like it’s heading down the plug hole either. Far better than the one we’ve got.
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I can understand why the club want to move away from the round badge as it's too similar to the Chelsea one. From a marketing / brand point of view I can see the need to change it. I like the round badge, it's what I grew up with. But as long as the new badge is a reasonable representation of the club, I'm not overly fussed what it looks like.
It's what happens on the pitch that matters.
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Does anyone even know what the Real Madrid badge looks like? I don't, and it doesn't matter because I know how many European Cups they've won.
Yes 😂
RM's is iconic.
Circular with a crown on top.
Blue sash behind the club's initials.
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Does anyone even know what the Real Madrid badge looks like? I don't, and it doesn't matter because I know how many European Cups they've won.
Yes 😂
RM's is iconic.
Circular with a crown on top.
Blue sash behind the club's initials.
This is it:
(https://i.ibb.co/N3c7X9p/Wolverhampton-Wanderers-FC-2002-Present.webp) (https://ibb.co/N3c7X9p)
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They'll have to re-design the badge to accommodate a second star when we win the European Cup.
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Does anyone even know what the Real Madrid badge looks like? I don't, and it doesn't matter because I know how many European Cups they've won.
Yes 😂
RM's is iconic.
Circular with a crown on top.
Blue sash behind the club's initials.
This is it:
(https://i.ibb.co/N3c7X9p/Wolverhampton-Wanderers-FC-2002-Present.webp) (https://ibb.co/N3c7X9p)
In fairness that's just about the best out there, and look what good it's done them.
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No offense mate but that's bollocks (not the bit about your choices)
The reason we don't shift merchandise like the others is because we've been a crap football team for ages.
We could have Mickey Mouse pulling off Pluto for a badge and if we won the league you'd have kids up and down the country proudly sporting it.
Again, no offence, but that is bollocks. Sporting success and successful brand identity go hand in hand. I’ve got no idea whether the New York Yankees or Chicago Bulls are any good at the moment, but their merchandise is everywhere. Having a clear, bold visual identity is key. I wrote previously that I haven’t really bought any merchandise since the Lerner crest came in. If I’m like that as an ardent fan, what must the casual fan be like?
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Does anyone even know what the Real Madrid badge looks like? I don't, and it doesn't matter because I know how many European Cups they've won.
Yes 😂
RM's is iconic.
Circular with a crown on top.
Blue sash behind the club's initials.
This is it:
(https://i.ibb.co/N3c7X9p/Wolverhampton-Wanderers-FC-2002-Present.webp) (https://ibb.co/N3c7X9p)
In fairness that's just about the best out there, and look what good it's done them.
It is very simple but effective
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I refer you to the post above yours.
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No offense mate but that's bollocks (not the bit about your choices)
The reason we don't shift merchandise like the others is because we've been a crap football team for ages.
We could have Mickey Mouse pulling off Pluto for a badge and if we won the league you'd have kids up and down the country proudly sporting it.
Again, no offence, but that is bollocks. Sporting success and successful brand identity go hand in hand. I’ve got no idea whether the New York Yankees or Chicago Bulls are any good at the moment, but their merchandise is everywhere. Having a clear, bold visual identity is key. I wrote previously that I haven’t really bought any merchandise since the Lerner crest came in. If I’m like that as an ardent fan, what must the casual fan be like?
Exactly. This is what I‘ve been trying to articulate myself. As an example, I have absolutely no affiliation or fondness for baseball or the NY Yankees, but one of the items on my shopping list on my visit to New York was a Yankees cap. We also attended a game and spent a small fortune on food/drink/merchandise at Yankee Stadium…and not once did we consider if the Yankees were any good or not. The same can be said when we went to see the Giants at the MetLife. It may not apply to everyone, but as a sports fan the branding of these teams did influence our purchasing decisions…and I’ve spent more on those teams which I have absolutely no affiliation to than I have on my own football clubs merchandise in recent years.
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Well at least we aren't going back to the 70s, as Leeds and Newcastle fans will attest, that was a time best forgotten:
(https://i.ibb.co/y6ZDRtH/leeds-newcastle-70s.png) (https://ibb.co/y6ZDRtH)
Did that re-brand help or hinder their respective clubs?
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On here maybe. I bet there are people who like it or don’t particularly care. I don’t think you’re going to get a protest down at the gates if this is what we end up with.
The overwhelming response on Twitter from Villa fans is that it's shit.
So if it’s only overwhelming then agree with me then that it hasn’t united everyone. I think the overwhelming response on Twitter is that it could have been better or different.
Better is so ambiguous. Your or my "better" is not everyone else's. If we win a trophy with that badge it will become a favourite. As will the shirt.
I agree entirely. I'm in the it could be better camp. I am sure I could come up with something I would like and others might also, but expecting there to be those who don't like it. My position is that it's just a shame that after the "consultation" that was meant to have taken place this is what they arrived at. But yes, the football supercedes it all.
The real shame is that the first consultation, ie the one that chose the round badge, was more of an actual consultation than this one, which appears to have been chosen by Heck, and prsented to the FAB as a fait accompli.
I don't really care this way or that way about the details of it, but what does bother me is the lingering feeling we're being taken for idiots (see that statement through the Trust last week).
Yep. Can’t argue with that.
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Fuck me, someone bought a cap in New York and the badge is key to all of our dreams.
I give up.
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Fucking hell. Some people really need to discover karaoke or masturbation or something.
I'd be keen to try both at the same time
Beat me to it.
Actually that could be a strap-on line for the the venue.
I reckon the adjustment I've made above would result in karaoke-like wailing whilst masturbating.
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Fucking hell. Some people really need to discover karaoke or masturbation or something.
I'd be keen to try both at the same time
Beat me to it.
Actually that could be a strap-on line for the the venue.
I reckon the adjustment I've made above would result in karaoke-like wailing whilst masturbating.
Help hit the high notes.
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Have a look at what you could've won:
[img width= height= alt=AVL" border="0]https://i.ibb.co/6NT4YzD/AVL.png[/img] (https://ibb.co/52S5Tms)
This is actually very nice. Pity they didnt go with it.
If that was the crest I would be fairly happy. There are things about it that I think could be better. For example, I would prefer it without the star, which feels excruciatingly small time for a big club. However I appreciate that you can’t please everyone.
I think the colours are good, and it would both look good on the kit, and around the ground. I think it would be good to use the lion on its own in some circumstances, like on the away kit perhaps.
My view is that the only good piece of graphic design that the club have commissioning in living memory was the tune-up of the Lerner crest which added claws to the lion and remove ‘prepared’ etc. That seemed to be a holistic process. The brief was obviously not to redesign the crest completely, so was working within some fairly tight parameters.
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The Noses aren't shite because they have a set of bollocks for a badge. The Noses would still be shite if they swapped the bollocks for something better, like a a crisp packet stuck on a hypodermic needle on a scrub land.
You're right, Blues aren't shite because they have a shit badge, but it's one more thing to rip the piss out of them about. And we're still doing it 50 years on, so it does matter to an extent.
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Unai Emery is the key to a successful football business.
That part will take care of itself.
Heck's remit is to increase commercial revenue, and shirts that have a first rate manufacturer, proper colours, decent badge and sponsors logo will sell better than those that don't. Broadly speaking, he has those four elements under his control, and he's made a dismal start.
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Fucking hell. Some people really need to discover karaoke or masturbation or something.
I'd be keen to try both at the same time
Beat me to it.
Actually that could be a strap-on line for the the venue.
I reckon the adjustment I've made above would result in karaoke-like wailing whilst masturbating.
Strapline - "Come for the music..."
Had to edit it, the other spelling is just horrible.
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I'm actually not that bothered. I've not liked our badge for a long time, didn't like the new round one and don't really care for this either. It's pretty bland and basic and this easy to print, and reproduce on merchandise I suppose.
Our name is there which is by far the most important thing about it. There's a lion and that's it. People wanted a fucking star and they got one.
It's a bit shit but nothing worth getting worked up over and will be largely forgotten by the end of the month when we get back to playing regular league football again.
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There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.
Fucking hell. Some people really need to discover karaoke or masturbation or something.
I'd be keen to try both at the same time
Beat me to it.
Actually that could be a strap-on line for the the venue.
I reckon the adjustment I've made above would result in karaoke-like wailing whilst masturbating.
Strapline - "Come for the music..."
Had to edit it, the other spelling is just horrible.
"If you're no good, we'll pull you off"
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All the 80s hits from Slow Hand to Come On Eileen.
In other news, the proposed badge is shit.
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Fuck me, someone bought a cap in New York and the badge is key to all of our dreams.
I give up.
Talking bollocks again I see.
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The one doing the rounds on the internet is bloody awful. At least as bad as the Lerner one, and definitely worse than the current one. Just bring back the old 70s / 80s round badge please. Whilst we are at it bring back Theme From an Unknown Silent Movie as the runout music and put the AVFC floodlights back up.
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I'm actually not that bothered. I've kit liked our badge for a long time, didn't like the new round one and font really care for this either. It's pretty bland and basic and this easy to print, and reproduce on merchandise I suppose.
Our name is there which is by far the most important thing about it. There's a lion and that's it. People wanted a fucking star and they got one.
It's a bit shit but nothing worth getting worked up over and will be largely forgotten by the end of the month when we get back to playing regular league football again.
Yup, that's where I am. We can all 'do design'; Heck's done his.
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Fuck me, someone bought a cap in New York and the badge is key to all of our dreams.
I give up.
Talking bollocks again I see.
It's what I do best, but I'd rather that than come over like a marketing executive .
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For me the problem isn’t so much the badge itself (which I do hate but it’s not as big a deal as some other stuff), it’s what the process and outcome say about honesty and competence - which in turn makes me concerned about more important areas.
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I bought some new merchandise just after Christmas, a nice blue sweater with a couple claret and blue horizontal stripes, quite plain with a simple stand alone lion. It’s bloody lovely.
I’d have been happy with a stand alone lion on the shirts to be honest.
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For me the problem isn’t so much the badge itself (which I do hate but it’s not as big a deal as some other stuff), it’s what the process and outcome say about honesty and competence - which in turn makes me concerned about more important areas.
Indeed. It looks like a half arsed rushed job. If they (and I mean Heck and his team here, rather than the wider club) skimp on that what else will they skimp on.
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No offense mate but that's bollocks (not the bit about your choices)
The reason we don't shift merchandise like the others is because we've been a crap football team for ages.
We could have Mickey Mouse pulling off Pluto for a badge and if we won the league you'd have kids up and down the country proudly sporting it.
Again, no offence, but that is bollocks. Sporting success and successful brand identity go hand in hand. I’ve got no idea whether the New York Yankees or Chicago Bulls are any good at the moment, but their merchandise is everywhere. Having a clear, bold visual identity is key. I wrote previously that I haven’t really bought any merchandise since the Lerner crest came in. If I’m like that as an ardent fan, what must the casual fan be like?
You’re both dogs bollocks and I bet can’t wait to pull off each other😊
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For me the problem isn’t so much the badge itself (which I do hate but it’s not as big a deal as some other stuff), it’s what the process and outcome say about honesty and competence - which in turn makes me concerned about more important areas.
I agree with this. I find it very difficult to think that this leaked badge went through a vigorous design process. It seems a bit amateur to be honest.
I want to see the process, the design pitch or case study and thought process for this design. It just screams of putting though elements from the survey into one badge without any design skills.
“Grab a shield, words “Aston Villa”, historical date, the star and a lion… looks ok but it needs to stand out… hmm how about a drop shadow on the lion? Perfect!”
Quite worrying… but we got a clue with Heck 150 logo done on canva pro.
I hope he’s good at other aspects because if this is the badge, it’s pretty poor.
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Devinyls "Touch Myself" will absolutely be the most requested song at Karachokey.
And Pictures of Unai" by The Who.
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Does anyone even know what the Real Madrid badge looks like? I don't, and it doesn't matter because I know how many European Cups they've won.
Yes 😂
RM's is iconic.
Circular with a crown on top.
Blue sash behind the club's initials.
This is it:
(https://i.ibb.co/N3c7X9p/Wolverhampton-Wanderers-FC-2002-Present.webp) (https://ibb.co/N3c7X9p)
In fairness that's just about the best out there, and look what good it's done them.
It is very simple but effective
Just like their supporters..
Well, the "simple" bit is anyway.
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Anyway, I'm confused.
This Karachokey place. Do you have to sing karaoke whilst wanking, or do you wank whilst someone else belts one out (as it were), or is it just they play the karaoke instrumental and then you listen to that backing track, and everyone else's fapping is the "song"?
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Some good questions there, Algy. I think we need to set up a focus group to thrash them out, as it were.
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I'm wondering who is responsible for the new crest. I can't see Dragon Rouge, the small London design agency that produced the first new crest knocking up this one. They are shortlisted for the original work in the Leisure and Sports category for the Transform Europe Awards. The latest offering looks like it's been knocked together in-house or by Randy Lerner's granddaughter. My guess is in-house.
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(https://pbs.twimg.com/media/GDABwvPW4AARPd0?format=jpg&name=small)
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(https://pbs.twimg.com/media/GDABwvPW4AARPd0?format=jpg&name=small)
It's just hiding in plain sight isn't it?
We did the lion and AV below in that 69/70 kit, it often seems to get missed off badges over the years displays because it is minimalist.
I'd even settle for just the Lion and 1874, it just owns the Lion backed up by simply stating our age.
I'm guessing marketing might require the name, but isn't it so damn obvious it's classy and meets modern style needs to have a floating lion?
Saying all that, I agree it's not worth getting too worked up over, yet it's just a shame not to augment stylish on field developments with off it, there is a potential to really cement a brand if we excel and we look not to be skilled at exploiting that to the maximum sadly. Convinced myself it's worth getting worked up over maybe [sweating emoji]
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I've worked in the print/design/marketing industry for 37 years. My opinion, that new leaked crest, is something my company would give to a work experience kid to mess around with, and create whilst we found them something meaningful to do. If Chris Heck is a branding/marketing genius, then like Unai he should be able to work with the tools he has...ie the round badge. The 76ers is a round badge, he could brand that. The current round badge has all the elements required to pull apart, a stand alone lion, Aston Villa, 1874. A shield will not define us as a Football Club, a rampant lion and claret and blue will.
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It's interesting how many people are criticising the quality of the design. Yesterday I had a Twitter argument with a fan who claims to have 'worked at global brand design agencies for over 20 years'
He was pretty patronising about how I can't possibly understand how brand equity works (ie why we essentially need to keep the same badge) He also went on to say that whilst the drop shadow was lazy it had clearly been done by a professional and the 'spacing and kerning is done well'
Obviously, I told him he was talking shite. In terms of brand consistency, we've had a round badge for a year and frequently use monochrome so the blue and yellow is hardly set in stone. Unfortunately I haven't worked in global brand design agencies for over 20 years, but if I ever need one I won't be giving his a call.
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It's interesting how many people are criticising the quality of the design. Yesterday I had a Twitter argument with a fan who claims to have 'worked at global brand design agencies for over 20 years'
He was pretty patronising about how I can't possibly understand how brand equity works (ie why we essentially need to keep the same badge) He also went on to say that whilst the drop shadow was lazy it had clearly been done by a professional and the 'spacing and kerning is done well'
Obviously, I told him he was talking shite. In terms of brand consistency, we've had a round badge for a year and frequently use monochrome so the blue and yellow is hardly set in stone. Unfortunately I haven't worked in global brand design agencies for over 20 years, but if I ever need one I won't be giving his a call.
I think I saw that exchange, he's a proper clown. You don't have to be a design professional to know when something is done really badly. But all of the designers that follow Villa have all, to a man, said what an absolute piece of shit it is. Apart from that dick yesterday, of course.
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The other thing about the new badge is, how on earth are they going to launch it now? I assume they were planning some big reveal, but now that it's been seen after it was spotted on the trademark site, and been widely condemned by just about everybody, any launch is going to feel as flat and tasteless as a pint of week old Carling.
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Heck will mumble something about listening to the fans, not being ready for the real crest, while walking around Bodymoor Heath in his kagool.
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Two ways this design makes sense (if this is indeed the final final effort):
1. A fair bit of branding with the two Lerner efforts already exists and the cost to replace it all is simply too much for a guy looking for quick wins. "They want the name Aston Villa on the badge. It's the 150 anniversary coming up, so get a mention of 1874 in there somewhere and we're done." This fits the remit of saving money where he can whilst generating revenue (or rinsing the fans) elsewhere.
2. Heck has had a change in life circumstances Stateside and can no longer commit to the job - but doesn't want to walk away for nowt. Botch the expansion plans, make a hames of the new badge design and generally do such a heinous job with comms and everything else that the club are happy just to pay him off to get rid.
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Still, it could be worse.......
(https://ichef.bbci.co.uk/live-experience/cps/624/cpsprodpb/vivo/live/images/2024/1/5/b2665711-e1d9-40f4-bf2f-c1eaba5e2072.jpg)
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That one still makes me chuckle. To think someone was paid to design that and some committee thought it was a good idea and chose to run with it. And then the video that went along with it's release...
The whole thing was like a sketch written by Ricky Gervais.
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The other thing about the new badge is, how on earth are they going to launch it now? I assume they were planning some big reveal, but now that it's been seen after it was spotted on the trademark site, and been widely condemned by just about everybody, any launch is going to feel as flat and tasteless as a pint of week old Carling.
That you’ve queued up for, missing what you came to see and a paid a fortune for?
If they have any balls they’d pull that effort.
Can I get a reality check, is there a consensus a floating Lion shirt badge (with whatever they need around it for off shirt potentially) is best?
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The other thing about the new badge is, how on earth are they going to launch it now? I assume they were planning some big reveal, but now that it's been seen after it was spotted on the trademark site, and been widely condemned by just about everybody, any launch is going to feel as flat and tasteless as a pint of week old Carling.
That you’ve queued up for, missing what you came to see and a paid a fortune for?
If they have any balls they’d pull that effort.
Can I get a reality check, is there a consensus a floating Lion shirt badge (with whatever they need around it for off shirt potentially) is best?
For me it is, that's what I've wanted all along.
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The other thing about the new badge is, how on earth are they going to launch it now? I assume they were planning some big reveal, but now that it's been seen after it was spotted on the trademark site, and been widely condemned by just about everybody, any launch is going to feel as flat and tasteless as a pint of week old Carling.
I worked for about 12 months as the bar manager for a Welsh lower league side (Knighton Town). The pay was shit, and no prospects, but it was the most fun ever. So many stories from that place.
Anyway, every year they have a carnival when all the farm folk come down in to the town, show off their sheep at the cricket ground, and get pissed in the football club bar. It's a bugger of a shift, working flat out between 11am and midnight pretty much, but a good laugh. They get in a load of beer for it, but the one carnival we'd been left with 4 full kegs of Carling and another opened half keg. We'd usually send them over to the golf club to sell (they were quite good at taking excess stock of our hands), but couldn't get in touch with the guy on the day and kind of forgot afterwards. So just thought 'never mind, we'll sell them'.
The problem was that the new Knighton manager that season decided, inexplicably, to tell the players that they weren't supposed to be getting absolutely twatted in the club bar after games. So beer sales absolutely bombed, and we were only getting through one keg every few weeks. Gets round to the next April, and I finally have to order a new keg. Connect the thing up, serve people.
After the game, the club's chairman approaches me. "Algy, what the fuck are you doing? This Carling is off.". Tell him that it's not off, the Carling he's been drinking since August was off, this is the first new keg we've had in 8 months. Not been selling much because the players have started drinking soft drinks in the club bar then going out on the town in the evening and getting drunk in the pubs in town. He then gives the manager a bollocking, and tells the players that they *have* to drink a couple of pints in the club bar after every home game, otherwise they'll be fined!
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The other thing about the new badge is, how on earth are they going to launch it now? I assume they were planning some big reveal, but now that it's been seen after it was spotted on the trademark site, and been widely condemned by just about everybody, any launch is going to feel as flat and tasteless as a pint of week old Carling.
That you’ve queued up for, missing what you came to see and a paid a fortune for?
If they have any balls they’d pull that effort.
Can I get a reality check, is there a consensus a floating Lion shirt badge (with whatever they need around it for off shirt potentially) is best?
For me it is, that's what I've wanted all along.
Same.
I quite like 1874 below it for the anniversary.
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I've just shown Mme Mouse the purported new crest - having first shown her the Lerner one, the gas lamp one, and the round one - and her immediate response was "oh la la, c'est pauvre".
Even middle-aged French women with no interest in football think it's shite.
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There was a big launch made for the round badge and Heck was the one to veto it.
It will be interesting to see now how he proposes to launch his badge given that there is clear evidence most think it worse than the round badge.
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Can I get a reality check, is there a consensus a floating Lion shirt badge (with whatever they need around it for off shirt potentially) is best?
There is no point trying to get consensus on what is best, which is why I have sympathy with the issue of consultation. That doesn’t excuse a botched exercise in graphic design presented as a fait accompli.
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When it is finally unveiled I can imagine it will be greeted with a chorus of "what the fcukin hell is that" from both sets of fans in the ground.
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One of the big issues with all of the badges of the last 18 months is the complete lack of story behind them. It means everyone is then judging them on a purely visual basis. So, you look at the likely new badge and just see it as having shit accessibility/contrast, a poor font choice, a shield found in stock library etc.
Doing a proper job involves proper in-depth researching and development. Eg we chose this claret because it's the colour of the ground brickwork/the original 1874 colour/the 1982 claret; we commissioned (not chose) this font based on this heritage/the theme of lions/the idea of prepared; etc etc.
This current version screams 'client standing over the marketing team's shoulders'. No way has it been through a proper design studio or agency.
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"add in 1874 to fill that bit of space"
The fact is that it will be illegible when the crest is used on most screens and phones, let alone what it will be like embroidered or printed.
"Add a drop shadow" which can't be used on screen or many physical items.
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I've just shown Mme Mouse the purported new crest - having first shown her the Lerner one, the gas lamp one, and the round one - and her immediate response was "oh la la, c'est pauvre".
Even middle-aged French women with no interest in football think it's shite.
Just showed it to SWMBO without giving any context. She said « Mais, ils n'ont rien changé ! »1, 2
1Paulie will note the use of French guillemets for speech marks, which require a non-breaking space before each one. ;-)
2 Obviously, she pays about as much attention to our badge as I do her when she is telling me important things but even so...
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I've just shown Mme Mouse the purported new crest - having first shown her the Lerner one, the gas lamp one, and the round one - and her immediate response was "oh la la, c'est pauvre".
Even middle-aged French women with no interest in football think it's shite.
You had me at middle-aged French women.
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I wonder if it turns into something different when soaked in sweat?
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I've spent the last couple of days on here telling people to stop being such big babies, but that is a really shit badge.
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I wonder if it turns into something different when soaked in sweat?
Yes! Colour change leaves only the lion showing, anyone with a rubbish badge gets subbed at half time/dropped at full. Sorted.
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One of the big issues with all of the badges of the last 18 months is the complete lack of story behind them. It means everyone is then judging them on a purely visual basis. So, you look at the likely new badge and just see it as having shit accessibility/contrast, a poor font choice, a shield found in stock library etc.
Doing a proper job involves proper in-depth researching and development. Eg we chose this claret because it's the colour of the ground brickwork/the original 1874 colour/the 1982 claret; we commissioned (not chose) this font based on this heritage/the theme of lions/the idea of prepared; etc etc.
This current version screams 'client standing over the marketing team's shoulders'. No way has it been through a proper design studio or agency.
The process should have been like this. Agencies pitch and selection, the club could release a case study on the reasoning behind their design... but as you say, to me it looks amateur and I'd be very surprised if anything else comes out with detailed reasoning behind the design.
The drop shadow, the year in a tiny white font, it not being scalable... and that awful border. I just hope this isn't actually it.
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I'm a Creative Director. If any of my team of designers had put that in front of me, they'd have been politely asked to go again on it.
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I'm a Creative Director. If any of my team of designers had put that in front of me, they'd have been politely asked to go again on it.
You are Paul Lambert and I claim my £5.
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I'm a Creative Director. If any of my team of designers had put that in front of me, they'd have been politely asked to go again on it.
You're too kind.
Personally, this screams of Heck peering over a designer's shoulder, with comments such as 'That's great, now try the text down there', 'What about if it was white?', etc..... But if this truly has been 'designed' by a design professional (*which I very much doubt), they should be given their marching orders, because even on a really bad day, anyone with any shred of design sense would not have come up with that monstrosity.
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Just a thought, but when's the next series of The Apprentice?
Sugar: A prestigious football club want to revitalise their brand with a new badge that would appeal to all supporters old and young.
Twats in suits: Yes, Lord Sugar.
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I'm a Creative Director. If any of my team of designers had put that in front of me, they'd have been politely asked to go again on it.
Exactly the same for anywhere that I have worked...
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This Heck guy has presided over chaos. What with the Stadium expansion fiasco and now this badge redesign, which isn't rocket science!
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Was never a fan of the Lerner shield, never bought anything for myself with that badge on, though spent a small fortune on kits etc for my grandchildren.
This new offering just looks like a bastardised version of something i already disliked.
And i thought our colours are claret and blue, not blue and claret which is the first impression i get, so i am not PREPARED (see that) to give any creedence to the new/old design sadly.
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...not PREPARED (see that) to give any creedence to the new/old design...
Do you see a badge noon uprising?
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Find it a bit weird that if you're willing as an adult to buy club merchandise, you'd put your nose up on the badge and refuse to buy it.
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Find it a bit weird that if you're willing as an adult to buy club merchandise, you'd put your nose up on the badge and refuse to buy it.
You're not alone. You must lack brand awareness like myself.
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Just a thought, but when's the next series of The Apprentice?
Sugar: A prestigious football club want to revitalise their brand with a new badge that would appeal to all supporters old and young.
Twats in suits: Yes, Lord Sugar.
One team would change the colours and the other, rebrand us as Birmingham United.
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Just a thought, but when's the next series of The Apprentice?
Sugar: A prestigious football club want to revitalise their brand with a new badge that would appeal to all supporters old and young.
Twats in suits: Yes, Lord Sugar.
One team would change the colours and the other, rebrand us as Birmingham United.
Well it is filmed in the summer so could answer a few questions
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Just a thought, but when's the next series of The Apprentice?
Sugar: A prestigious football club want to revitalise their brand with a new badge that would appeal to all supporters old and young.
Twats in suits: Yes, Lord Sugar.
One team would change the colours and the other, rebrand us as Birmingham United.
Well it is filmed in the summer so could answer a few questions
We may have discovered the secret design process between us!
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As a child I remember receiving a birthday card with a plastic Aston Villa badge on the front. The old shield with claret and blue split diagonally in it with silver lion and trim, often wondered whether this could work today....apologises for my poor attempt, I'm a printer by trade, i leave in design/photoshopping for the experts.
(https://i.ibb.co/GWv2WbT/20240107-170836.jpg) (https://ibb.co/GWv2WbT)
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I like that
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As a child I remember receiving a birthday card with a plastic Aston Villa badge on the front. The old shield with claret and blue split diagonally in it with silver lion and trim, often wondered whether this could work today....apologises for my poor attempt, I'm a printer by trade, i leave in design/photoshopping for the experts.
(https://i.ibb.co/GWv2WbT/20240107-170836.jpg) (https://ibb.co/GWv2WbT)
This is sooo much better than the crap they are trying to force upon us.
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Somebody mocked up something similar a while back. I remember wondering if you could make a jersey where the colour split lines up with the crest. Not your "traditional" blue sleeves design, but nice for a change.
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Isn’t someone going to upset the blue and claret are different shades, not the right shade, the lion is the wrong way or right way, the gold is too gold or not enough etc?
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It’s horrible.
No offence, like.
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It’s horrible.
No offence, like.
Yeah, with you on this.
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If it was just claret then I'd prefer it to the current offering. It's less cluttered and the wording doesn't have a daft bend in it. Added bonus of no star.
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I like that one.
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It does not matter what the badge looks like, some of us will like it some of us won't
Personally if it looks like the 1970's round badge, i would be happy, but it will be a shield with a lion in the middle of it.
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It’s horrible.
No offence, like.
Yeah, with you on this.
Yes, don’t like that. It reminds me of the pendants they used to swap before a match.
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It’s horrible.
No offence, like.
Yeah, with you on this.
Yes, don’t like that. It reminds me of the pendants they used to swap before a match.
Pennants?
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It’s horrible.
No offence, like.
Yeah, with you on this.
Yes, don’t like that. It reminds me of the pendants they used to swap before a match.
Pennants?
Jermaine thing is you knew what he meant.
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It’s horrible.
No offence, like.
Yeah, with you on this.
Yes, don’t like that. It reminds me of the pendants they used to swap before a match.
Pennants?
That’s the ones!
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It’s horrible.
No offence, like.
Yeah, with you on this.
Yes, don’t like that. It reminds me of the pendants they used to swap before a match.
Pennants?
Jermaine thing is you knew what he meant.
😂
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It’s horrible.
No offence, like.
Yeah, with you on this.
Yes, don’t like that. It reminds me of the pendants they used to swap before a match.
Pennants?
Pedants?
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As a child I remember receiving a birthday card with a plastic Aston Villa badge on the front. The old shield with claret and blue split diagonally in it with silver lion and trim, often wondered whether this could work today....apologises for my poor attempt, I'm a printer by trade, i leave in design/photoshopping for the experts.
(https://i.ibb.co/GWv2WbT/20240107-170836.jpg) (https://ibb.co/GWv2WbT)
That would look really nice on a plain black or white top.
Our colours emphasised in the badge rather than the trim
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IMO, it should be the badge worn on the shirt on the greatest night in our history, no question.
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No name, no shield, just a lion rampant.
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The trademarked design looks amateurish and the aborted process of relaunching the round badge only to almost immediately relaunch another one is incompetent.
I can almost respect the opinion that the round badge is too similar to some other badges (so might impede the search for noodle partners in Malaysia etc) but if it’s worth cancelling the round one midway through it’s launch and the amateur vibe that gives off, you’d better get it right this time round.
To me the obvious eras to look towards are our successful ones. Early 80s, what I’d have gone for, obviously for whatever reason doesn’t float the boards boat. The more classic scalloped shield shapes of the 50s and earlier variants seem a bit wrong for a 2024 launch. I’d just keep the elements that we need, the name, the lion, sometimes the year depending on purpose. Sack off the shitty star. 2 colours, 1 font.
I dont like the Ellis stripy badge now that I think about it , I didn’t like the Lerner one. I didn’t understand the reversed lion on the newer round badge. All of them I got used to and thought about only when they were being changed. I’d like the club to settle on something one day but knowing our luck when we do it will be something with drop shadow and comic sans on it.
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After some consideration, I'd come round to the thought of the badge just being the lion (the 50s version, or 80s, or the one on the new round badge, I don't mind), with 18 to it's left and 74 to it's right. All in claret, no shield, no star, not even the name of the club. Let Unai make the badge as famous as the instantly recognisable badges of Real Madrid and Barcelona.
Then I thought all claret will clash with the kit, so it needs a.background after all.
Let it be round.
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For me it's just a badge and nothing to get worked up about, it's changed many times in the past and no doubt it will be changed again many times in the future.
Whatever badge the club come up with some will hate it and some will like it. If you don't like it don't worry because it will change again soon no doubt and you might like that one.
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No name, no shield, just a lion rampant.
Yes!
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Amazing how much difference a change of colour can make.
(https://i.ibb.co/8KLhCyy/image.png) (https://ibb.co/8KLhCyy)
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Amazing how much difference a change of colour can make.
(https://i.ibb.co/8KLhCyy/image.png) (https://ibb.co/8KLhCyy)
Yep
Still horrible, only in a different colour scheme.
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Every day I wake up and the first thing I do is think of the badge fiasco, the 150 Chinese New Year logo, the trademarked MS Wordart Year 9 General Studies project 'AVFC' drop-shadowed abominations, and I scream "You amateur, bungling, irresponsible TWATS!"
FFS!
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Who cares? We are 2nd in the PL, we have one of the world’s best managers, and we are and will always be the Villa.
The badge is just a passing piece of marketing that will be forgotten in time
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Who cares? We are 2nd in the PL, we have one of the world’s best managers, and we are and will always be the Villa.
The badge is just a passing piece of marketing that will be forgotten in time
Errr, whilst i understand the need to look beyond this, how is the badge going to be forgotten when it's on our shirt for years and years?
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Who cares? We are 2nd in the PL, we have one of the world’s best managers, and we are and will always be the Villa.
The badge is just a passing piece of marketing that will be forgotten in time
Errr, whilst i understand the need to look beyond this, how is the badge going to be forgotten when it's on our shirt for years and years?
Agreed, although if we have a good crest it will last for years and years, but if we have a shit one it will inevitably get replaced again in a few years, and further add to the confusing visual clutter associated with the club, and we will end up going through this same process again.
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I don't want to have to drink tea out of a mug with a drop shadow on it.
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Holding on to the hope that the trademarked badge is high level subterfuge.
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Holding on to the hope that the trademarked badge is high level subterfuge.
No chance.
Hopefully it will look better on the kit and the stand-alone lion will be more widely used. I wish they had used this seasons lion though.
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In a vote with the round badge Heck's effort would lose.
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(https://i.ibb.co/3Y6PS9X/IMG-1236.jpg) (https://ibb.co/3Y6PS9X)
A friend came up with these (amongst otherrs). He could have saved them millions 😂
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They're horrific. The worst of both worlds. Once scaled down to shirt size the lion would be tiny.
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Holding on to the hope that the trademarked badge is high level subterfuge.
No chance.
Hopefully it will look better on the kit and the stand-alone lion will be more widely used. I wish they had used this seasons lion though.
According to Bardell and Tanswell on their podcast, next year's kits are done, have been seen and they include the new badge.
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Holding on to the hope that the trademarked badge is high level subterfuge.
No chance.
Hopefully it will look better on the kit and the stand-alone lion will be more widely used. I wish they had used this seasons lion though.
According to Bardell and Tanswell on their podcast, next year's kits are done, have been seen and they include the new badge.
Which means that the crest was designed a long time ago & adds credence to the complaint that their "consultation" was nothing more than very light lip service to the rules that they have to do it...
On one hand, I am hoping that the FA / Premier League, or whoever is in charge of those rules tell them that they have to revert back to the circle crest cos their "consultation" was obvious bullshit & the shirts have to be done again.
The only thing that Heck will understand when it comes to making fuck ups with the fans is when it hits the profit margin he can claim for his CV.
Maybe then, he wont be such an arrogant dismissive c**t when it comes to the fans in the future.
Thats if he keeps his job after this whole fucking debacle...
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Well said
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I do wonder if any of this feedback is making its way up the chain to Heck and NSWE? Or even if they care?
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I do wonder if any of this feedback is making its way up the chain to Heck and NSWE? Or even if they care?
I see no evidence they care. The tone has changed since Heck arrived.
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I do wonder if any of this feedback is making its way up the chain to Heck and NSWE? Or even if they care?
I see no evidence they care. The tone has changed since Heck arrived.
Whisper it, but none of them ever has, at any time in our history. Not even when we chanted USA and mangled Latin at the General, or flew the Chinese flag, or named a stand after one of them, or took an interest in Wesleyan netball teams.
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This was designed before they even did the survey wasn't it?
(https://i.ibb.co/TBxHPkb/GDZ43-CMb-MAAPco.jpg) (https://ibb.co/TBxHPkb)
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This was designed before they even did the survey wasn't it?
(https://i.ibb.co/TBxHPkb/GDZ43-CMb-MAAPco.jpg) (https://ibb.co/TBxHPkb)
Where is that from? That outside line is red. Hmmm.
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Looks like a shit knock off. Or the real thing. Take your pick. Take away that useless shadow and if the colours were right, while not exactly ace it’s not totally horrific.
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Dan Bardell* said that at the FAB meeting when they showed the badge, it was done so in an impressive sort of video presentation, which again suggests there was zero actual consultation planned at that point.
Like i said before, I don't mind them choosing this badge or that badge, that can be a bit perturbing yes, but it is the general, increasing feeling that they're playing us for idiots that bothers me.
The reveal video, the trademark application, the bullshit about the initial new badge, the North Stand - this stuff all adds up.
Imagine what this would be like if we weren't doing so well on the pitch? They probably reckon they could get a new two-bollocks blue and white crest through if they wanted. They're kings of the world.
* a local, noted podcaster and occasional media personality on Sky Sports and TalkSport (as he mentioned 15 times in the last podcast episode).
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Looks like a shit knock off. Or the real thing. Take your pick. Take away that useless shadow and if the colours were right, while not exactly ace it’s not totally horrific.
Looks pretty horrific to me. It's even worse than the original Lerner one.
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Looks like a shit knock off. Or the real thing. Take your pick. Take away that useless shadow and if the colours were right, while not exactly ace it’s not totally horrific.
Looks pretty horrific to me. It's even worse than the original Lerner one.
If we actually had any official merchandise where the badge looked that horrific, it would be, well, horrific.
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If that's real then it is, as I suspected, far worse on the shirt than the print version (which was already bad). Yellow on blue is shit and the shadow just makes it look blurry. Just as bad the red is completely wrong (and not remotely close to claret).
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Do you think the kit will have an embroidered badge again or stick with nasty iron-on or rubber ones?
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Looks like a shit knock off. Or the real thing. Take your pick. Take away that useless shadow and if the colours were right, while not exactly ace it’s not totally horrific.
Looks pretty horrific to me. It's even worse than the original Lerner one.
As I said, take away the shadow and make the colours right it’s a cleaner looking badge. A gold lion on a blue background. As it is yeh it’s pretty amateur looking. And we all know every badge will have those who like it and those who don’t. That’s never going away.
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Looks like a shit knock off. Or the real thing. Take your pick. Take away that useless shadow and if the colours were right, while not exactly ace it’s not totally horrific.
Looks pretty horrific to me. It's even worse than the original Lerner one.
As I said, take away the shadow and make the colours right it’s a cleaner looking badge. A gold lion on a blue background. As it is yeh it’s pretty amateur looking. And we all know every badge will have those who like it and those who don’t. That’s never going away.
Not sure how that combination of criticisms escapes the description 'horrific', TV?
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So take away the stuff that makes it horrific, and it won't be horrific any more. Well OK then! ;)
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It could well be a fake, I got it off twitter.
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So take away the stuff that makes it horrific, and it won't be horrific any more. Well OK then! ;)
Exactly. A whole new badge. Job done.
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I'd rather keep the current one, tbh. It's cack, but at least I'm used to it now. Making a whole palaver about changing and then plumping for something so similar is guaranteed to get my miserable-middle-aged-fucker-o'meter dinging like an ice-cream van.
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Just think on 25th May this year as John McGinn lifts the FA Cup, there will be a collective "what a shit badge" yelled at the TV in varying languages over seven continents.
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If that's real then it is, as I suspected, far worse on the shirt than the print version (which was already bad). Yellow on blue is shit and the shadow just makes it look blurry. Just as bad the red is completely wrong (and not remotely close to claret).
Aye, that image is like when I wear an old pair of glasses. Right down to the same sort of headache.
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Is that red?
Yellow was bad enough but red?
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Holding on to the hope that the trademarked badge is high level subterfuge.
No chance.
Hopefully it will look better on the kit and the stand-alone lion will be more widely used. I wish they had used this seasons lion though.
According to Bardell and Tanswell on their podcast, next year's kits are done, have been seen and they include the new badge.
Which means that the crest was designed a long time ago & adds credence to the complaint that their "consultation" was nothing more than very light lip service to the rules that they have to do it...
On one hand, I am hoping that the FA / Premier League, or whoever is in charge of those rules tell them that they have to revert back to the circle crest cos their "consultation" was obvious bullshit & the shirts have to be done again.
The only thing that Heck will understand when it comes to making fuck ups with the fans is when it hits the profit margin he can claim for his CV.
Maybe then, he wont be such an arrogant dismissive c**t when it comes to the fans in the future.
Thats if he keeps his job after this whole fucking debacle...
Yes, us likely selling more shirts than we've ever sold next year with a marquee sports brand and making more commercial income than we've ever generated is sure going to stick it to him.
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Holding on to the hope that the trademarked badge is high level subterfuge.
No chance.
Hopefully it will look better on the kit and the stand-alone lion will be more widely used. I wish they had used this seasons lion though.
According to Bardell and Tanswell on their podcast, next year's kits are done, have been seen and they include the new badge.
Which means that the crest was designed a long time ago & adds credence to the complaint that their "consultation" was nothing more than very light lip service to the rules that they have to do it...
On one hand, I am hoping that the FA / Premier League, or whoever is in charge of those rules tell them that they have to revert back to the circle crest cos their "consultation" was obvious bullshit & the shirts have to be done again.
The only thing that Heck will understand when it comes to making fuck ups with the fans is when it hits the profit margin he can claim for his CV.
Maybe then, he wont be such an arrogant dismissive c**t when it comes to the fans in the future.
Thats if he keeps his job after this whole fucking debacle...
Yes, us likely selling more shirts than we've ever sold next year with a marquee sports brand and making more commercial income than we've ever generated is sure going to stick it to him.
If they are already making the shirts but they have to go back & restart because they are told they cant use that new shit crest, it will cost extra money...
If that extra burden falls as Hecks responsibility, then good.
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There's no prospect of that.
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I can only think the new crest is designed to convince the audience it's the original from 1874. Wolff Olins must be shitting themselves.
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I don't mind it. But I'm a bit weary of it all now.- If it's right, it's a badge, it's our badge and therefore it's the greatest one their is.
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There's no prospect of that.
You are probably right...
I just think that Heck is like Ellis.
He doesn't give a fuck about the fans unless it is affecting the profit numbers for his CV.
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If we'd have been run this way since 1992, we wouldn't only be just gatecrashing the top 4. He's absolutely nothing like Ellis.
You're conflating being unhappy with certain things and your happiness equating to success or failure for Heck.
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There's no prospect of that.
You are probably right...
I just think that Heck is like Ellis.
He doesn't give a fuck about the fans unless it is affecting the profit numbers for his CV.
To be fair his job is to only give a fuck about the profit numbers, that's what he's employed to improve.
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I just don't understand the thinking behind it.
The original "consultation" from Purslow at least made some good points as to why a change was needed even if he did rig it to get the round one he wanted. As they said, it doesn't stand out, doesn't really work anywhere, whether on kit, buildings or digitally, and the colours are wrong.
I can even understand slightly Heck wanting to revisit it on his watch. But:
1) He said they were going to see how the new round badge was received. Has he actually done that? I don't especially like it that much, but it's a million times better than Heck's new one.
2) The new badge is a reworked version of the old badge, and as such, it still doesn't work. And they've actually made it worse, with it having bad spacing, bad fonts, rubbish wording in white, and that ridiculous drop shadow. That surely isn't going to work anywhere, even worse than before.
3) If it was a cost saving exercise, just stick with the Lerner one then. Why go to all that bother of changing something everywhere for a tweaked but shitter version of the old badge?
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There's no prospect of that.
You are probably right...
I just think that Heck is like Ellis.
He doesn't give a fuck about the fans unless it is affecting the profit numbers for his CV.
To be fair his job is to only give a fuck about the profit numbers, that's what he's employed to improve.
He's President of Business Operations, which covers more than just finances. Of course that's of paramount importance, but if he's going to stick his beak into everything, be nice if he got something right.
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There's no prospect of that.
You are probably right...
I just think that Heck is like Ellis.
He doesn't give a fuck about the fans unless it is affecting the profit numbers for his CV.
To be fair his job is to only give a fuck about the profit numbers, that's what he's employed to improve.
Another part of his job - or that of someone at the club - is to liaise with fans on things like crest redesigns - that's in the Premier League rules. He clearly hasn't done it.
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If we'd have been run this way since 1992, we wouldn't only be just gatecrashing the top 4. He's absolutely nothing like Ellis.
You're conflating being unhappy with certain things and your happiness equating to success or failure for Heck.
Heck has absolutely nothing to do with us gate-crashing the top four.
Completely different areas of the club & he has only been here for 6 months "getting his feet under the desk".
And you are probably right, I am unhappy with a lot that he has done in his short time here & I think he should have to answer for his decisions that affect fans, when he is in control of things such as our crest.
Which is why the FA have set up their new rules to protect the heritage of clubs, specifically stating crest changes that must go through a "thorough and extensive consultation process with supporters."
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In terms of brand recognition, I've seen billboards of Manny Pacquiao wearing the shirt out in the Far East. Ollie Watkins, Mings and Yuri on taxis too.
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There's no prospect of that.
You are probably right...
I just think that Heck is like Ellis.
He doesn't give a fuck about the fans unless it is affecting the profit numbers for his CV.
To be fair his job is to only give a fuck about the profit numbers, that's what he's employed to improve.
He's President of Business Operations, which covers more than just finances. Of course that's of paramount importance, but if he's going to stick his beak into everything, be nice if he got something right.
I know there's more too it but if we see 10% growth in income in the next year no one at the club will think he's failed, regardless of how annoyed fans are with him.
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There's no prospect of that.
You are probably right...
I just think that Heck is like Ellis.
He doesn't give a fuck about the fans unless it is affecting the profit numbers for his CV.
To be fair his job is to only give a fuck about the profit numbers, that's what he's employed to improve.
No it isn't.
He is head of business operations...
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Paul is right. He's here to make more money for the club and he's doing it in numbers the club hasn't done before.
We're in a ludicrous position of challenging for the title, with the richest non-state backed owners, yet we can't chuck millions at the tilt because we are capped by our piddling income. Heck will and is fixing that.
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There's no prospect of that.
You are probably right...
I just think that Heck is like Ellis.
He doesn't give a fuck about the fans unless it is affecting the profit numbers for his CV.
To be fair his job is to only give a fuck about the profit numbers, that's what he's employed to improve.
He's President of Business Operations, which covers more than just finances. Of course that's of paramount importance, but if he's going to stick his beak into everything, be nice if he got something right.
I know there's more too it but if we see 10% growth in income in the next year no one at the club will think he's failed, regardless of how annoyed fans are with him.
If we see 10% growth, then great, he will get credit for that.
It wont change the monumental fuck up he has made with the crest, the North Stand, etc.
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There's no prospect of that.
You are probably right...
I just think that Heck is like Ellis.
He doesn't give a fuck about the fans unless it is affecting the profit numbers for his CV.
To be fair his job is to only give a fuck about the profit numbers, that's what he's employed to improve.
He's President of Business Operations, which covers more than just finances. Of course that's of paramount importance, but if he's going to stick his beak into everything, be nice if he got something right.
I know there's more too it but if we see 10% growth in income in the next year no one at the club will think he's failed, regardless of how annoyed fans are with him.
If we see 10% growth, then great, he will get credit for that.
It wont change the monumental fuck up he has made with the crest, the North Stand, etc.
The bold bit is important, those things matter to you, to the club they're within his remit to make decisions on and were part of a massive uplift in turnover (in this hypothetical scenario).
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To be fair, we can't really say the North Stand re-think is a fuck-up yet, because we don't know what they're actually going to do instead.
We all want the club to do well and win things again, but that also means lots about the club is going to change to make that happen and as a consequence of that.
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I know there's more too it but if we see 10% growth in income in the next year no one at the club will think he's failed, regardless of how annoyed fans are with him.
The bold bit is important, those things matter to you, to the club they're within his remit to make decisions on and were part of a massive uplift in turnover (in this hypothetical scenario).
Yeah, fair enough. I see what you are saying.
I hadn't read the bold bit properly... 👍
I don't like that scenario, but I get what you are saying.
To be fair, we can't really say the North Stand re-think is a fuck-up yet, because we don't know what they're actually going to do instead.
We all want the club to do well and win things again, but that also means lots about the club is going to change to make that happen and as a consequence of that.
And tbf, Dogtanian is also correct as we dont know what will become of the North Stand situation, but as it stands with the communication we have had, it looks like a fuck up atm...
I think that is 50% of why Im so pissed off.
The communication has been so shit & at times, downright insulting...
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To be fair, we can't really say the North Stand re-think is a fuck-up yet, because we don't know what they're actually going to do instead.
We all want the club to do well and win things again, but that also means lots about the club is going to change to make that happen and as a consequence of that.
Yep, exactly. Hecks job, at the most basic level, is to make the money that lets Emery invest in the squad, by all evidence it's something he is good at doing and it appears that both here and at the 76ers he is/was willing to piss people off to do it.
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In a world of instant news and information, people want (and many think they have a right) to know everything right here and now. It's like the crest and the North Stand. What in the past would have been no time at all now feels like a lifetime.
We debate things constantly here and try to fill that perceived void with our own thoughts and ideas and then blame the club for not thinking and acting as quickly as us.
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In a world of instant news and information, people want (and many think they have a right) to know everything right here and now. It's like the crest and the North Stand. What in the past would have been no time at all now feels like a lifetime.
We debate things constantly here and try to fill that perceived void with our own thoughts and ideas and then blame the club for not thinking and acting as quickly as us.
I mostly agree but I do also think that some of the stuff that's come out has been badly worded and badly timed.
I was fine with them changing the crest again because I don't think the Purslow one was particularly good but don't give it the bullshit about it being a 1 year thing, just say whilst it was only recently unveiled you wat to revisit it. Then when it's done make sure you have something to put out as soon it goes public on trademarks so you're in front of the noise and don't have a weird limbo situation where everyone has seen it but the club haven't actually acknowledged it.
I'm fine with the North Stand redevelopment being put on hold but don't say anything until you can put some details on the work you're going to do instead (the vague "ground improvements and extra seats from reconfiguration" bit needed to be fleshed out).
I'm fine with a 150th anniversary logo but have it presented by the club not slipping out on a random twitter account.
Clubs the size of Villa know that fans will do this and should work a lot harder to avoid it, that's the one thing in this that is behind all the ill-feeling, fans feel like the club is hiding things and treating them like fools, whether that's true or not doesn't matter, there's no need for it to have happened.
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We've had the most successful 12 months since 1981 on the pitch. Following us has never been so enjoyable in my life time. Anything that isn't geared towards helping Emery maintain that isn't worth my time being worked up about.
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Didn't Heck not see the point of changing Lerner's Custard Lion, anyway? I seem to remember he was pissed off that Purslow had agreed to redesign it?
As far Heck's concerned that yellow thing has been associated with Villa's brand for years, and that's why he didn't want to change it. The still use it on MOTD, for example. I can see the point of that, but it's a shame that it's so naff and that all that consultation was for nowt*.
*Nearly nowt: I like this season's badge so much that I may even buy something with it on... When the prices come down.
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They use the Lerner crest on MOTD etc because the club directed that the round badge was only for the kits
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They use the Lerner crest on MOTD etc because the club directed that the round badge was only for the kits
Ah. Thanks! I missed that.
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They use the Lerner crest on MOTD etc because the club directed that the round badge was only for the kits
And then make the claim that it wasn't serving its purpose as a marketing tool, as they are sabotaging it with the shield...
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Paul is right. He's here to make more money for the club and he's doing it in numbers the club hasn't done before.
We're in a ludicrous position of challenging for the title, with the richest non-state backed owners, yet we can't chuck millions at the tilt because we are capped by our piddling income. Heck will and is fixing that.
But he isn't. He's squeezing a bit more short term income out and ignoring the effects of having a much bigger North Stand with greatly improved corporate facilities in two stands in two years time, and the big effect that would have on revenue forever thereafter.
We've got stupidly rich owners as you say. They can spend what they like on doing up the ground without getting into any sort of FFP strife. If as you seem to think, they're going to build a new stand elsewhere in Birmingham, then we're probably looking at a minimum of 8-10 years to get that. If they want to knock down Villa Park and start again, depending on how they do it, then probably a minimum of 5 years, with a couple of years of playing elsewhere. To get a stadium much bigger than the 52K the new North would have given us is difficult though because of the Witton Lane housing situation. If they did go down the route of buying up all the houses, whether the residents agreed or were forced to sell, that would extend the process still further.
Either way, we're stuck with a 42K seater stadium for the medium term, with most of the facilities not being fit for purpose. But at least the club shop is going to double its footprint I suppose.
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Paul is right. He's here to make more money for the club and he's doing it in numbers the club hasn't done before.
We're in a ludicrous position of challenging for the title, with the richest non-state backed owners, yet we can't chuck millions at the tilt because we are capped by our piddling income. Heck will and is fixing that.
But he isn't. He's squeezing a bit more short term income out and ignoring the effects of having a much bigger North Stand with greatly improved corporate facilities in two stands in two years time, and the big effect that would have on revenue forever thereafter.
We've got stupidly rich owners as you say. They can spend what they like on doing up the ground without getting into any sort of FFP strife. If as you seem to think, they're going to build a new stand elsewhere in Birmingham, then we're probably looking at a minimum of 8-10 years to get that. If they want to knock down Villa Park and start again, depending on how they do it, then probably a minimum of 5 years, with a couple of years of playing elsewhere. To get a stadium much bigger than the 52K the new North would have given us is difficult though because of the Witton Lane housing situation. If they did go down the route of buying up all the houses, whether the residents agreed or were forced to sell, that would extend the process still further.
Either way, we're stuck with a 42K seater stadium for the medium term, with most of the facilities not being fit for purpose. But at least the club shop is going to double its footprint I suppose.
And with a new North Stand we're still left with most of the facilities unfit for purpose and 8000 extra seats barely touching the sides.
You can't have a new North and a new stadium. I'd prefer to have patience and wait for the better option.
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(https://i.ibb.co/3Y6PS9X/IMG-1236.jpg) (https://ibb.co/3Y6PS9X)
A friend came up with these (amongst otherrs). He could have saved them millions 😂
This is amazing. However, it's missing that lamppost that's supposedly a crucial part of our history, so if he wouldn't mind shoehorning that in then posting it to Chris Heck...
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But you have to think he’s not doing this independently of them. I’m sure Nas and Wes want to get maximum exposure for us and a bigger ground for our supporters. So any decision Heck is making at him level isn’t being made behind the owners back. The badge, I mean maybe, but the ground is a major investment. That would be done with their sign off.
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(https://i.ibb.co/3Y6PS9X/IMG-1236.jpg) (https://ibb.co/3Y6PS9X)
A friend came up with these (amongst otherrs). He could have saved them millions 😂
This is amazing. However, it's missing that lamppost that's supposedly a crucial part of our history, so if he wouldn't mind shoehorning that in then posting it to Chris Heck...
Haha!
And it's why the stand alone would be so unfussy, classy, distinctive and dignified!
Like wot we all am! ;-)
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But you have to think he’s not doing this independently of them. I’m sure Nas and Wes want to get maximum exposure for us and a bigger ground for our supporters. So any decision Heck is making at him level isn’t being made behind the owners back. The badge, I mean maybe, but the ground is a major investment. That would be done with their sign off.
They were all-in enough on the redevelopment to commission architects, waste the council's time, waffle on about transport infrastructure and post a video fly through on the official channels. Something has changed and it seems to have coincided wit the arrival of Mr Knows the value of nothing Heck
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Paul is right. He's here to make more money for the club and he's doing it in numbers the club hasn't done before.
We're in a ludicrous position of challenging for the title, with the richest non-state backed owners, yet we can't chuck millions at the tilt because we are capped by our piddling income. Heck will and is fixing that.
But he isn't. He's squeezing a bit more short term income out and ignoring the effects of having a much bigger North Stand with greatly improved corporate facilities in two stands in two years time, and the big effect that would have on revenue forever thereafter.
We've got stupidly rich owners as you say. They can spend what they like on doing up the ground without getting into any sort of FFP strife. If as you seem to think, they're going to build a new stand elsewhere in Birmingham, then we're probably looking at a minimum of 8-10 years to get that. If they want to knock down Villa Park and start again, depending on how they do it, then probably a minimum of 5 years, with a couple of years of playing elsewhere. To get a stadium much bigger than the 52K the new North would have given us is difficult though because of the Witton Lane housing situation. If they did go down the route of buying up all the houses, whether the residents agreed or were forced to sell, that would extend the process still further.
Either way, we're stuck with a 42K seater stadium for the medium term, with most of the facilities not being fit for purpose. But at least the club shop is going to double its footprint I suppose.
And with a new North Stand we're still left with most of the facilities unfit for purpose and 8000 extra seats barely touching the sides.
You can't have a new North and a new stadium. I'd prefer to have patience and wait for the better option.
I think you'll be waiting a very long time, and all the time you are waiting, we'll have a relatively small ground.
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Holding on to the hope that the trademarked badge is high level subterfuge.
No chance.
Hopefully it will look better on the kit and the stand-alone lion will be more widely used. I wish they had used this seasons lion though.
According to Bardell and Tanswell on their podcast, next year's kits are done, have been seen and they include the new badge.
Which means that the crest was designed a long time ago & adds credence to the complaint that their "consultation" was nothing more than very light lip service to the rules that they have to do it...
On one hand, I am hoping that the FA / Premier League, or whoever is in charge of those rules tell them that they have to revert back to the circle crest cos their "consultation" was obvious bullshit & the shirts have to be done again.
The only thing that Heck will understand when it comes to making fuck ups with the fans is when it hits the profit margin he can claim for his CV.
Maybe then, he wont be such an arrogant dismissive c**t when it comes to the fans in the future.
Thats if he keeps his job after this whole fucking debacle...
There is more chance of the PL investigating us as to whether Nas being shareholder in Adidas means we get an inflated deal than them looking at the lack of meaningful consultation over the crest IMHO
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This was designed before they even did the survey wasn't it?
(https://i.ibb.co/TBxHPkb/GDZ43-CMb-MAAPco.jpg) (https://ibb.co/TBxHPkb)
I hope this piece of shit isn't it, it looks like one of those magic eye puzzles.
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There is more chance of the PL investigating us as to whether Nas being shareholder in Adidas means we get an inflated deal than them looking at the lack of meaningful consultation over the crest IMHO
Ha!
You are probably right there...
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I like that badge, doesn’t feel like the lion is falling over backwards on the round one, and the drop shadow gives it a sense of motion, as if in a mid mauling
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Looks like clip art to me.
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The Athletic have an article on the 'debacle';
https://theathletic.com/5179025/2024/01/10/aston-villa-club-crest-explained/ (https://theathletic.com/5179025/2024/01/10/aston-villa-club-crest-explained/)
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Here is a good article by Jacob Tanswell in The Athletic (I won't copy & paste as it's too long)
https://archive.ph/bHmWh
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He's here to make more money for the club and he's doing it in numbers the club hasn't done before.
There is no proof of that.
You are assuming he will be succesful but it is clearly far too early to tell. He did well at 76ers, he failed at Red Bull.
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Apparently Villa felt the round badge isn't in the villa tradition. We are a shield club.
Tell that to Dennis Mortimer. There is a growing disconnect isn't there.
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Take the shitty shield away (why the white border thing???) and it's not totally crap...
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Paul is right. He's here to make more money for the club and he's doing it in numbers the club hasn't done before.
We're in a ludicrous position of challenging for the title, with the richest non-state backed owners, yet we can't chuck millions at the tilt because we are capped by our piddling income. Heck will and is fixing that.
But he isn't. He's squeezing a bit more short term income out and ignoring the effects of having a much bigger North Stand with greatly improved corporate facilities in two stands in two years time, and the big effect that would have on revenue forever thereafter.
We've got stupidly rich owners as you say. They can spend what they like on doing up the ground without getting into any sort of FFP strife. If as you seem to think, they're going to build a new stand elsewhere in Birmingham, then we're probably looking at a minimum of 8-10 years to get that. If they want to knock down Villa Park and start again, depending on how they do it, then probably a minimum of 5 years, with a couple of years of playing elsewhere. To get a stadium much bigger than the 52K the new North would have given us is difficult though because of the Witton Lane housing situation. If they did go down the route of buying up all the houses, whether the residents agreed or were forced to sell, that would extend the process still further.
Either way, we're stuck with a 42K seater stadium for the medium term, with most of the facilities not being fit for purpose. But at least the club shop is going to double its footprint I suppose.
And with a new North Stand we're still left with most of the facilities unfit for purpose and 8000 extra seats barely touching the sides.
You can't have a new North and a new stadium. I'd prefer to have patience and wait for the better option.
I think you'll be waiting a very long time, and all the time you are waiting, we'll have a relatively small ground.
And missing our golden opportunity. It's all very Doug Ellis really.
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Apparently Villa felt the round badge isn't in the villa tradition. We are a shield club.
Tell that to Dennis Mortimer. There is a growing disconnect isn't there.
Well for most of our history up until the 1950s, we had no badge at all on the kits. Then we had a shield for 20 odd years, followed by the circle for 20 odd years, followed by a shield again for the last 30. It's just that most of us middle aged buggers associate the round badge with the most successful time in living memory. I don't really care about the shape, I just want it to be good. Heck's current idea is the worst by a million miles and it needs to get in the bin.
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Apparently Villa felt the round badge isn't in the villa tradition. We are a shield club.
Tell that to Dennis Mortimer. There is a growing disconnect isn't there.
Well for most of our history up until the 1950s, we had no badge at all on the kits. Then we had a shield for 20 odd years, followed by the circle for 20 odd years, followed by a shield again for the last 30. It's just that most of us middle aged buggers associate the round badge with the most successful time in living memory. I don't really care about the shape, I just want it to be good. Heck's current idea is the worst by a million miles and it needs to get in the bin.
100% correct.
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Apparently Villa felt the round badge isn't in the villa tradition. We are a shield club.
Tell that to Dennis Mortimer. There is a growing disconnect isn't there.
About right isn't it? Singular lion to start us off on our traditional black shirt, before we actually start putting a shield badge on the shirt in the 50s. Back to a singular lion in the mid-60s.
1973 we get a round badge until 1985 when we drop the badge entirely. Round badge comes back for 1987-88, goes in 1992. Shield badge for the next 30 years of varying design, until this.
We've had a round badge for less than 20 years of our history.
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I dislike pretty much everything about the new badge. But the thing that irks me the most is the lack of symmetry on the lettering - the space between the words not lining up centrally with the point of the shield. I'm no graphic designer so those who are please tell me if this isn't possible, but it feels to me you could probably adjust the font and spacing to rectify this? If not, then surely the solution is to have the name at the top of the badge as per the current shield, not the current mess?
And if the lion is going to be yellowish, why not change it to a more antique gold colour as per the 150 anniversary logo? Similar to Arsenal's badge (and matching Adidas logo), which looks infinitely better than ours. Infact, it shows how well a claret background could work in the shield too.
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Fair enough Ads, you have decided to back everything Heck does, on the identity of the club, the cancelling of the redevelopment, the new facilties. You have good reasons for doing so and I understand them entirely.
Let us hope that he doesn't break what we had in the process though.
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I dont think pointing out that only a very limited part of our overall history is round badge related means I back Heck on everything, I think it means that the club are correct when they say we've been predominantly sported a shield more than any other.
44 years with a shield (2 as a Birmingham shield, 12 with the FA Cup 57' style, 30 from 1992 onwards) plays 19 as a round badge.
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Apparently Villa felt the round badge isn't in the villa tradition. We are a shield club.
Tell that to Dennis Mortimer. There is a growing disconnect isn't there.
But that's correct - see Trinity Road entrance and gable and back of Witton Lane.
We had a proper shield for almost all our history until 70s when it was fashionable to come up with strange designs. Round badge belongs with Tony Butler and Tiswas really. The real Villa crest is the shield which adorned Trinity Road gable.
Unfortunately Ellis had no respect for tradition and was constantly tinkering with things to put his own stamp on the club. Look at some of the horrendous shirts we had under him!
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No problem with the shield - just the execution of it is as bad, if not worse, than the mess lerner made of it.
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I do like a scroll underneath a shield as well
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I do like a scroll underneath a shield as well
It made it really hard to draw as a kid so I'm naturally averse.
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I bet loads of the older fans thought the round badge was shit and some kind of affront to our tradition back in the day.
I say loads but actually is was probably just a few really and most others didn't give much of a shite and were too busy drinking mild and trying to suss out decimalisation.
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I bet loads of the older fans thought the round badge was shit and some kind of affront to our tradition back in the day.
I say loads but actually is was probably just a few really and most others didn't give much of a shite and were too busy drinking mild and trying to suss out decimalisation.
Fair points. Paying for your warm pint of Mild with "D". Que? Leaves no time to complain that the spirit of 57' is being trampled on.
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I do like a scroll underneath a shield as well
It made it really hard to draw as a kid so I'm naturally averse.
I perfected the 3-D fancy swirly bits at either end so vote to reinstate it. Also got it tattooed on my arm.
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I do like a scroll underneath a shield as well
It made it really hard to draw as a kid so I'm naturally averse.
I perfected the 3-D fancy swirly bits at either end so vote to reinstate it. Also got it tattooed on my arm.
To be fair my lion wasn't up to much either, so I propose we go back to just AVFC.
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The 70s badge is classic piece of minimalist design, but it was also the icon of the seven most successful years in our post-war history. It symbolises the re-birth of the club and in a way it was good that is was only in existence for less than 20 years.
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I couldn't give a toss whether it's a shield, a circle, or a dodecahedron, as long as it's done by someone with more than a passing acquaintance with the words "graphic design".
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The one thing that I am really looking forward to is the introduction of the new kit, then maybe, just maybe people will FUCKING WELL STOP doing mock ups of the badge and/or the new kit.
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The worst thing about Lerner’s crest was the yellow lion on a sky blue background. It just doesn’t look right, and now they’ve brought it back and somehow made it even worse. The “1874” is unnecessary and looks out of place and “Aston Villa” looks like it’s falling down a plug hole. It’s bloody awful!
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The crest will be looked back on with great fondness when we've won stuff in it.
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I hope we keep adding to the badge every year, like a Bukcaroo game, see how far the club can push it.
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I hope we keep adding to the badge every year, like a Bukcaroo game, see how far the club can push it.
Culminating in the addition of a Chad-like Steve Hodge peering over the top of the shield.
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Have a guess who these comments about from his time at Red Bull, after he was sacked:
"I don’t think people really comprehend how much damage he’s done in the little time he’s been there, one team insider said. He added: He just came off as arrogant and ignorant, and in this business it’s a very bad combination. He was so arrogant, you just couldn’t talk to him. You don’t have to be a 100 percent soccer guy, able to name all the players on Brazil’s 1970 World Cup-winning team, but you have to have a basic understanding of the sport you’re working in. And that was clearly lacking."
Oh.
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I hope we keep adding to the badge every year, like a Bukcaroo game, see how far the club can push it.
Culminating in the addition of a Chad-like Steve Hodge peering over the top of the shield.
With Stewart Downing holding a Liverpool scarf in the background.
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I hope we keep adding to the badge every year, like a Bukcaroo game, see how far the club can push it.
Culminating in the addition of a Chad-like Steve Hodge peering over the top of the shield.
With Stewart Downing holding a Liverpool scarf in the background.
The crest slowly morphing into a pair of bollocks.
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Putting aside designs etc when they first announced the u-turn on the round badge last summer I thought they were bonkers for reopening the can of worms. They got out relatively unscathed, some murmuring aside, of the 2022 consultation.
By reopening the can of worms and starting again they ran the risk of really making a mess and causing new distractions and divisions and so it has proven. That is on Heck.
It's as if they thought 'hmm, that was relatively painless, let's chance our arm on doing it again!'
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The crest will be looked back on with great fondness when we've won stuff in it.
Then it becomes a brilliant bit of design by default.
It's a little odd that we're discussing something that really only goes back as far as 1957. It's not that long ago is it? Just the lion on it's own would suffice. That's our brand, you don't need wording. A star can be added once we're back in the CL.
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Have a guess who these comments about from his time at Red Bull, after he was sacked:
"I don’t think people really comprehend how much damage he’s done in the little time he’s been there, one team insider said. He added: He just came off as arrogant and ignorant, and in this business it’s a very bad combination. He was so arrogant, you just couldn’t talk to him. You don’t have to be a 100 percent soccer guy, able to name all the players on Brazil’s 1970 World Cup-winning team, but you have to have a basic understanding of the sport you’re working in. And that was clearly lacking."
Oh.
You can dig up a shit report about pretty much anyone you want.
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It's a little odd that we're discussing something that really only goes back as far as 1957. It's not that long ago is it? Just the lion on it's own would suffice. That's our brand, you don't need wording. A star can be added once we're back in the CL.
The proper shield goes back to at least 1924 when the Trinity Road was built and I am sure much before that on correspondence etc.
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Doesn't sound like a lot's changed in the ten years since that was said about him.
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What ethos is there to get for a team calling itself New York that actually plays in a different state, that's also named after an energy drink famed for its mixing with vodka.
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It's a little odd that we're discussing something that really only goes back as far as 1957. It's not that long ago is it? Just the lion on it's own would suffice. That's our brand, you don't need wording. A star can be added once we're back in the CL.
The proper shield goes back to at least 1924 when the Trinity Road was built and I am sure much before that on correspondence etc.
We had a Lion rampant on it's own depicted on the shirts from 1878 to 1882. We may well have had a badge/shield or Logo on correspondence for a long time but the badge/shield design on the shirt started in 1957 I think.
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We had a Lion rampant on it's own depicted on the shirts from 1878 to 1882. We may well have had a badge/shield or Logo on correspondence for a long time but the badge/shield design on the shirt started in 1957 I think.
That's true but I was talking about the Club crest which is best seen on the entrance, walls, gable of the Trinity. and is to all intents and purposes the definitive Club badge!
It's clearly not a recent thing at all!
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Have a guess who these comments about from his time at Red Bull, after he was sacked:
"I don’t think people really comprehend how much damage he’s done in the little time he’s been there, one team insider said. He added: He just came off as arrogant and ignorant, and in this business it’s a very bad combination. He was so arrogant, you just couldn’t talk to him. You don’t have to be a 100 percent soccer guy, able to name all the players on Brazil’s 1970 World Cup-winning team, but you have to have a basic understanding of the sport you’re working in. And that was clearly lacking."
Oh.
You can dig up a shit report about pretty much anyone you want.
Really?
*sweats profusely, loosens collar*
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We had a Lion rampant on it's own depicted on the shirts from 1878 to 1882. We may well have had a badge/shield or Logo on correspondence for a long time but the badge/shield design on the shirt started in 1957 I think.
That's true but I was talking about the Club crest which is best seen on the entrance, walls, gable of the Trinity. and is to all intents and purposes the definitive Club badge!
It's clearly not a recent thing at all!
And that's the badge I always relate to when I think of The Villa...it was the "original" one in my Villa experience which started in about 1957, so everything that came after is "new"!
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I dislike pretty much everything about the new badge. But the thing that irks me the most is the lack of symmetry on the lettering - the space between the words not lining up centrally with the point of the shield. I'm no graphic designer so those who are please tell me if this isn't possible, but it feels to me you could probably adjust the font and spacing to rectify this? If not, then surely the solution is to have the name at the top of the badge as per the current shield, not the current mess?
And if the lion is going to be yellowish, why not change it to a more antique gold colour as per the 150 anniversary logo? Similar to Arsenal's badge (and matching Adidas logo), which looks infinitely better than ours. Infact, it shows how well a claret background could work in the shield too.
Yes its possible with kerning, however, Im not sure the balance would look correct across all lettering if you made it so that the two words were made to have the space between them aligned centrally. But without playing around with the kerning myself, I couldn't say 100% for sure. But my gut tells me it would look odd.
Yes. For central alignment balance, the most obvious choice would have it at the top of the shield. You dont have the central drop in the shield, which highlights the spacing you mention. The curve isn't so severe at the top there either, so that would make the kerning look instantly more balanced in-between the letters. So having it at the top is the obvious choice for me, for several reasons.
Have a guess who these comments about from his time at Red Bull, after he was sacked:
"I don’t think people really comprehend how much damage he’s done in the little time he’s been there, one team insider said. He added: He just came off as arrogant and ignorant, and in this business it’s a very bad combination. He was so arrogant, you just couldn’t talk to him. You don’t have to be a 100 percent soccer guy, able to name all the players on Brazil’s 1970 World Cup-winning team, but you have to have a basic understanding of the sport you’re working in. And that was clearly lacking."
Oh.
Shock, and or, horror...
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Have a guess who these comments about from his time at Red Bull, after he was sacked:
"I don’t think people really comprehend how much damage he’s done in the little time he’s been there, one team insider said. He added: He just came off as arrogant and ignorant, and in this business it’s a very bad combination. He was so arrogant, you just couldn’t talk to him. You don’t have to be a 100 percent soccer guy, able to name all the players on Brazil’s 1970 World Cup-winning team, but you have to have a basic understanding of the sport you’re working in. And that was clearly lacking."
Oh.
I have met so many of these in my working life. Without fail they fail and fck off to do it again somewhere else. Please God tell me he's learned, or his bosses are willing to clip him when needed.
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Same here Simon, especially in the sales and marketing sphere, where bullshit rules completely.
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Same here Simon, especially in the sales and marketing sphere, where bullshit rules completely.
That's my sphere, and you're spot on.
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Same here Simon, especially in the sales and marketing sphere, where bullshit rules completely.
Probably the same in most professions - We have a few of those types working in the videogames industry. I keep a list of 'People I'll NEVER work for/with again'. As Si mentioned - They always seem to snag another gig, normally jumping before they're pushed.
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Same here Simon, especially in the sales and marketing sphere, where bullshit rules completely.
Probably the same in most professions - We have a few of those types working in the videogames industry. I keep a list of 'People I'll NEVER work for/with again'. As Si mentioned - They always seem to snag another gig, normally jumping before they're pushed.
I call it ‘3 year mover’ - they never stay more than 3 years because shit sticks if you stay too long
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This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.
From someone who has branded organisations, one area I would initially look at is to look at the most common aspects across the clubs crest history, thinking about what has been most prevelant. I'd then look to balance this against moderninity and areas of conflict.
I settle on the below for the following reasons:
1. Lion facing left, self explanatory. It was orginally in print in claret for print and laterly gold on the trinity in the 1920s. Then claret on the first proper crest on the shirt. I'd use the Lerner lion v2 for consistency, and the detailed version is very good.
2. Ribbon, used on our badges from 1880s until 2000s. I've based the blue border similar to how the colours are used on the mosiacs which is something we are known for.
3. Year...balances requests and adds something.
4. Whilst a shield has been used in any form across the club from 1880s until now, even at the same point as the roundel, I'd remove the debate and use shapes as part of a wider brand strategy. (E.g. shapes around the lion for merch, on the back of shirt for say celebratory / nostalgic reimagined kits)
5. Name in full as its unique / requested.
Star etc. can form part of a wider brand hierarchy, same way as I would use 'the villans' and 'the lions'.
I'd put the gold version on the shirt and claret elsewhere - no different to how Liverpool uses their red liverbird in print and elsewhere and typically white on their homeshirt.
(https://i.ibb.co/3BwgksP/UTV1.png) (https://ibb.co/3BwgksP)
(https://i.ibb.co/pxGrx95/UTV2.png) (https://ibb.co/pxGrx95)
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Genuinely no problem with the thinking behind it, the design itself or its execution.
*EDIT* Well done!
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This is an interesting debate across platforms
I'd like to take issue with that assertion.
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The one thing that I am really looking forward to is the introduction of the new kit, then maybe, just maybe people will FUCKING WELL STOP doing mock ups of the badge and/or the new kit.
Hahaha! I've been dying to say this but, of course, I have too much respect for the hard work put in by the amateur badge designers whose efforts will never adorn our kit. And I didn't want to upset them.
;-)
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Another design to add to “better than what we’re going to end up with” list.
My personal thinking would be basically the current circle badge with the lion flipped (back to how it should be), and better consistent fonts for “Aston Villa” and “1874”. This simple flexible design could work within a circle or shield (they are essentially just borders anyway), or used as stand-alone. The simplicity of this design means the core design elements can be added/removed depending on their application whilst remaining consistent across all applications.
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I think that crest is great, and the white kit is the classic away for me.
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This is an interesting debate across platforms
I'd like to take issue with that assertion.
Then why are you here adding to the thread?
I genuinely have absolutely no idea why people who do not find the conversation interesting, or claim that they "don't care" continue to keep telling us that they have no interest & don't care.
Im not saying that you aren't entitled to add your views, quite the contrary, but I have lost count the amount of times that the same people keep adding "this subject is boring", "Im not interested", "it doesn't matter to me", "I don't care", yada yada, etc, etc.
Do you want to know how I don't care about the "Help wanted with touristing in That London" thread?
I leave it the fuck alone...
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This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.
From someone who has branded organisations, one area I would initially look at is to look at the most common aspects across the clubs crest history, thinking about what has been most prevelant. I'd then look to balance this against moderninity and areas of conflict.
I settle on the below for the following reasons:
1. Lion facing left, self explanatory. It was orginally in print in claret for print and laterly gold on the trinity in the 1920s. Then claret on the first proper crest on the shirt. I'd use the Lerner lion v2 for consistency, and the detailed version is very good.
2. Ribbon, used on our badges from 1880s until 2000s. I've based the blue border similar to how the colours are used on the mosiacs which is something we are known for.
3. Year...balances requests and adds something.
4. Whilst a shield has been used in any form across the club from 1880s until now, even at the same point as the roundel, I'd remove the debate and use shapes as part of a wider brand strategy. (E.g. shapes around the lion for merch, on the back of shirt for say celebratory / nostalgic reimagined kits)
5. Name in full as its unique / requested.
Star etc. can form part of a wider brand hierarchy, same way as I would use 'the villans' and 'the lions'.
I'd put the gold version on the shirt and claret elsewhere - no different to how Liverpool uses their red liverbird in print and elsewhere and typically white on their homeshirt.
(https://i.ibb.co/3BwgksP/UTV1.png) (https://ibb.co/3BwgksP)
(https://i.ibb.co/pxGrx95/UTV2.png) (https://ibb.co/pxGrx95)
That is really nice work & solid reasoning behind the decisions...
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(https://i.ibb.co/3BwgksP/UTV1.png) (https://ibb.co/3BwgksP)
This is about 95% of what I'd like (I'd not thought of the club name being in the ribbon but I think that works as a really good nod to our history as well fitting with a more clean and modern look).
The only thing I'd change is to give the lion a cleaner silhouette (you've used the Lerner one which I'm not a fan of).
I'd prefer something like the bottom middle here:
(https://media.istockphoto.com/id/1344028687/vector/heraldry-lions.jpg?s=612x612&w=0&k=20&c=k1ubQUBlYWUdMj6x-d2srcsI8V0zmN2fpAnKD3nGbJA=)
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At this stage is it too late to change anything despite the obvious opposition to what has been filed?
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I'd hate that if I'm honest Paul. And I guess the last 141 pages are a perfect example of why fan consultation is an absolute minefield.
Reformation - as a fan of the stand alone lion option, I really like your design. And gold on claret seems to work much better than yellow.
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This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.
What's interesting about that is there's a bunch of like 10 year olds out there, only getting into football properly now, following a team that are about the embark on a continued period of success, or at least competing for it, and they will associate that great formational period with the Heck crest. And in 25 years time, when there's talk about rebranding for the 175th, they'll be spitting feathers about any changes being made.
-
(https://i.ibb.co/3BwgksP/UTV1.png) (https://ibb.co/3BwgksP)
This is about 95% of what I'd like (I'd not thought of the club name being in the ribbon but I think that works as a really good nod to our history as well fitting with a more clean and modern look).
The only thing I'd change is to give the lion a cleaner silhouette (you've used the Lerner one which I'm not a fan of).
I'd prefer something like the bottom middle here:
(https://media.istockphoto.com/id/1344028687/vector/heraldry-lions.jpg?s=612x612&w=0&k=20&c=k1ubQUBlYWUdMj6x-d2srcsI8V0zmN2fpAnKD3nGbJA=)
Bottom middle looks like the Peugeot badge.
Those designs are nice 👍🏻
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I like the middle one, it looks like a character from the wizard of oz !
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This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.
From someone who has branded organisations, one area I would initially look at is to look at the most common aspects across the clubs crest history, thinking about what has been most prevelant. I'd then look to balance this against moderninity and areas of conflict.
I settle on the below for the following reasons:
1. Lion facing left, self explanatory. It was orginally in print in claret for print and laterly gold on the trinity in the 1920s. Then claret on the first proper crest on the shirt. I'd use the Lerner lion v2 for consistency, and the detailed version is very good.
2. Ribbon, used on our badges from 1880s until 2000s. I've based the blue border similar to how the colours are used on the mosiacs which is something we are known for.
3. Year...balances requests and adds something.
4. Whilst a shield has been used in any form across the club from 1880s until now, even at the same point as the roundel, I'd remove the debate and use shapes as part of a wider brand strategy. (E.g. shapes around the lion for merch, on the back of shirt for say celebratory / nostalgic reimagined kits)
5. Name in full as its unique / requested.
Star etc. can form part of a wider brand hierarchy, same way as I would use 'the villans' and 'the lions'.
I'd put the gold version on the shirt and claret elsewhere - no different to how Liverpool uses their red liverbird in print and elsewhere and typically white on their homeshirt.
(https://i.ibb.co/3BwgksP/UTV1.png) (https://ibb.co/3BwgksP)
(https://i.ibb.co/pxGrx95/UTV2.png) (https://ibb.co/pxGrx95)
I like these.
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Bottom middle looks like the Peugeot badge.
Those designs are nice 👍🏻
I know, I said earlier today that I'd like to see something in that style, Neither of them are quite right and I'd expect us to create something not do 2minutes of an image search on google, but I really want something like the Liverpools liver bird, Arsenals cannon or Tottenhams cockerel, all 3 are instantly recognisable, simple and scalable. I know it doesn't matter much in the long term but if we're going to rebrand they're the sort of logos/badges we should be looking at for ideas.
Of the nine in the link the only ones I really dislike are top right and bottom left because they both look like a lion doing mime and the middle right because our lion has to be facing forward not looking over it's shoulder.
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Bottom middle looks like the Peugeot badge.
Those designs are nice 👍🏻
I know, I said earlier today that I'd like to see something in that style, Neither of them are quite right and I'd expect us to create something not do 2minutes of an image search on google, but I really want something like the Liverpools liver bird, Arsenals cannon or Tottenhams cockerel, all 3 are instantly recognisable, simple and scalable. I know it doesn't matter much in the long term but if we're going to rebrand they're the sort of logos/badges we should be looking at for ideas.
Of the nine in the link the only ones I really dislike are top right and bottom left because they both look like a lion doing mime and the middle right because our lion has to be facing forward not looking over it's shoulder.
Agree, these stand alone crests are what I like most. I still think you can do it with a fierce lion, but I get what you mean.
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(https://i.ibb.co/3BwgksP/UTV1.png) (https://ibb.co/3BwgksP)
This is about 95% of what I'd like (I'd not thought of the club name being in the ribbon but I think that works as a really good nod to our history as well fitting with a more clean and modern look).
The only thing I'd change is to give the lion a cleaner silhouette (you've used the Lerner one which I'm not a fan of).
I'd prefer something like the bottom middle here:
(https://media.istockphoto.com/id/1344028687/vector/heraldry-lions.jpg?s=612x612&w=0&k=20&c=k1ubQUBlYWUdMj6x-d2srcsI8V0zmN2fpAnKD3nGbJA=)
Both of those are excellent.
Reformation, can you change the colours on the scroll to gold from the light blue? And remove the 1874? Then show us what they look like?
Maybe put a gold border around the lion on the left pic?
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This thread has prompted me to go through my Villa memorabilia looking for an enamel lapel badge that I've had since I was fourteen and wore on my school blazer. Much to my chagrin it's missing and I'm upset about it.
Anyway, I've turned up two, one of which is just a circular claret with an inserted blue shield with rampant lion facing right on a scroll reading prepared. Around the circumfrence it reads Aston Villa Football Club.
The second one is more interesting. It's a claret shield with Aston Villa across the top. in the middle is a blue rampant lion facing right but the interesting thing is,the circular bit is encompassed by what seems to be a laurel leaf wreath. The whole lot sits on what seems to be an opened white scroll that reads prepared. I've never seen another like it and have no idea where and when I got it.
I wish I could master how to post photo's as I would like to show the second one. Both of them are preferable to me than the current offering.
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This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.
From someone who has branded organisations, one area I would initially look at is to look at the most common aspects across the clubs crest history, thinking about what has been most prevelant. I'd then look to balance this against moderninity and areas of conflict.
I settle on the below for the following reasons:
1. Lion facing left, self explanatory. It was orginally in print in claret for print and laterly gold on the trinity in the 1920s. Then claret on the first proper crest on the shirt. I'd use the Lerner lion v2 for consistency, and the detailed version is very good.
2. Ribbon, used on our badges from 1880s until 2000s. I've based the blue border similar to how the colours are used on the mosiacs which is something we are known for.
3. Year...balances requests and adds something.
4. Whilst a shield has been used in any form across the club from 1880s until now, even at the same point as the roundel, I'd remove the debate and use shapes as part of a wider brand strategy. (E.g. shapes around the lion for merch, on the back of shirt for say celebratory / nostalgic reimagined kits)
5. Name in full as its unique / requested.
Star etc. can form part of a wider brand hierarchy, same way as I would use 'the villans' and 'the lions'.
I'd put the gold version on the shirt and claret elsewhere - no different to how Liverpool uses their red liverbird in print and elsewhere and typically white on their homeshirt.
(https://i.ibb.co/3BwgksP/UTV1.png) (https://ibb.co/3BwgksP)
(https://i.ibb.co/pxGrx95/UTV2.png) (https://ibb.co/pxGrx95)
I like these.
Me too.
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Yeh love those. Very clean and looks great on the kit. Shame it won’t happen.
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Bottom middle looks like the Peugeot badge.
Those designs are nice 👍🏻
I know, I said earlier today that I'd like to see something in that style, Neither of them are quite right and I'd expect us to create something not do 2minutes of an image search on google, but I really want something like the Liverpools liver bird, Arsenals cannon or Tottenhams cockerel, all 3 are instantly recognisable, simple and scalable. I know it doesn't matter much in the long term but if we're going to rebrand they're the sort of logos/badges we should be looking at for ideas.
Of the nine in the link the only ones I really dislike are top right and bottom left because they both look like a lion doing mime and the middle right because our lion has to be facing forward not looking over it's shoulder.
Agree, these stand alone crests are what I like most. I still think you can do it with a fierce lion, but I get what you mean.
Exactly.
And from even one quick glance the connection is made...with the distractions of shields etc the lion can get lost, but the stand alone Liver Bird is immediately Liverpool, the cockerel Tottenham etc...a fair few clubs use a lion symbol, but a bold, stand alone lion would say Aston Villa at a glance!
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This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.
From someone who has branded organisations, one area I would initially look at is to look at the most common aspects across the clubs crest history, thinking about what has been most prevelant. I'd then look to balance this against moderninity and areas of conflict.
I settle on the below for the following reasons:
1. Lion facing left, self explanatory. It was orginally in print in claret for print and laterly gold on the trinity in the 1920s. Then claret on the first proper crest on the shirt. I'd use the Lerner lion v2 for consistency, and the detailed version is very good.
2. Ribbon, used on our badges from 1880s until 2000s. I've based the blue border similar to how the colours are used on the mosiacs which is something we are known for.
3. Year...balances requests and adds something.
4. Whilst a shield has been used in any form across the club from 1880s until now, even at the same point as the roundel, I'd remove the debate and use shapes as part of a wider brand strategy. (E.g. shapes around the lion for merch, on the back of shirt for say celebratory / nostalgic reimagined kits)
5. Name in full as its unique / requested.
Star etc. can form part of a wider brand hierarchy, same way as I would use 'the villans' and 'the lions'.
I'd put the gold version on the shirt and claret elsewhere - no different to how Liverpool uses their red liverbird in print and elsewhere and typically white on their homeshirt.
(https://i.ibb.co/3BwgksP/UTV1.png) (https://ibb.co/3BwgksP)
(https://i.ibb.co/pxGrx95/UTV2.png) (https://ibb.co/pxGrx95)
I like these.
Me too.
Me also. Exactly the sort of modern, identity I'd love the club to move towards. Lovely designs.
And I've always wanted us to be sponsored by SPONSOR. :P
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Radio WM discussing the new crest debacle from 7.30 in the morning
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(https://i.ibb.co/3rfshZ6/20240110-192130.jpg)
A guy on Twitter has posted a critique and opinion thread on the Heck crest, identified where he thinks it doesn't work and altered it with his recommendations. The above is his design.
I think it is superb and does everything the club said they wanted it to do.
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(https://i.ibb.co/3rfshZ6/20240110-192130.jpg)
A guy on Twitter has posted a critique and opinion thread on the Heck crest, identified where he thinks it doesn't work and altered it with his recommendations. The above is his design.
I think it is superb and does everything the club said they wanted it to do.
Here's what he posted.
Imo, the end result is excellent - a real improvement on the trademarked crest.
https://x.com/leehaynes/status/1745136629528838545?s=08
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That’s actually really nice.
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Yeh that’s really excellent.
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That is again an improvement, but I find it hard to understand the reasoning why the club name is below the lion in these designs, and subsequently the 1874 once again looks like an afterthought that has been shoehorned in with a tiny font.
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^ Same. I don't like the name below the lion.
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That's really good.
Claret lion on light blue works perfectly...yellow/gold/light blue on claret would be good too.
Take the shield away and it's perfect! ;-)
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That's really good.
Claret lion on light blue works perfectly...yellow/gold/light blue on claret would be good too.
Take the shield away and it's perfect! ;-)
I’ve just seen his design brief on Twitter and he has an option without the shield, again it looks very good.
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That's really good.
Claret lion on light blue works perfectly...yellow/gold/light blue on claret would be good too.
Take the shield away and it's perfect! ;-)
I’ve just seen his design brief on Twitter and he has an option without the shield, again it looks very good.
Any chance of posting?
I don't do twitter/X/electricity
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Here you go Frank
(https://i.ibb.co/xS8JG1V/IMG-0289.jpg) (https://ibb.co/xS8JG1V)
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Genuinely no problem with the thinking behind it, the design itself or its execution.
*EDIT* Well done!
Me too, using the ribbon below for "Aston Villa" is something I don't think has been suggested for a standalone lion, but seeing it - it looks great. Really nice badge
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Here you go Frank
(https://i.ibb.co/xS8JG1V/IMG-0289.jpg) (https://ibb.co/xS8JG1V)
I like that but the gold colour would work better on the home shirt, then claret on most other backgrounds.
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(https://i.ibb.co/3rfshZ6/20240110-192130.jpg)
A guy on Twitter has posted a critique and opinion thread on the Heck crest, identified where he thinks it doesn't work and altered it with his recommendations. The above is his design.
I think it is superb and does everything the club said they wanted it to do.
Just give this guy a call, really good.
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That's a beauty.
Why can't the club manage it? We have had a crap badge for 17 years (2023-24's round badge being the exception).
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Not sure if I've posted this before, but it shows club badges in 1976 including a Villa one which could be updated for use now.
Some of the clubs' badges look much better than their modern counterparts.
(https://i.ibb.co/TrG3PwK/EVqxu-QKXs-AADavk.png) (https://ibb.co/TrG3PwK)
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Scottish clubs have some really nice badges/crests.
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(https://i.ibb.co/3rfshZ6/20240110-192130.jpg)
A guy on Twitter has posted a critique and opinion thread on the Heck crest, identified where he thinks it doesn't work and altered it with his recommendations. The above is his design.
I think it is superb and does everything the club said they wanted it to do.
Just give this guy a call, really good.
That is 100 x better.
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This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.
What's interesting about that is there's a bunch of like 10 year olds out there, only getting into football properly now, following a team that are about the embark on a continued period of success, or at least competing for it, and they will associate that great formational period with the Heck crest. And in 25 years time, when there's talk about rebranding for the 175th, they'll be spitting feathers about any changes being made.
Only if they’re blind.
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This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.
What's interesting about that is there's a bunch of like 10 year olds out there, only getting into football properly now, following a team that are about the embark on a continued period of success, or at least competing for it, and they will associate that great formational period with the Heck crest. And in 25 years time, when there's talk about rebranding for the 175th, they'll be spitting feathers about any changes being made.
Only if they’re blind.
Think you're missing the point there. If we go on a run of top 4 finishes, regular Champions League, a few trophies along the way, no kid is going to give 2 fupps what the crest looks like.
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This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.
What's interesting about that is there's a bunch of like 10 year olds out there, only getting into football properly now, following a team that are about the embark on a continued period of success, or at least competing for it, and they will associate that great formational period with the Heck crest. And in 25 years time, when there's talk about rebranding for the 175th, they'll be spitting feathers about any changes being made.
Only if they’re blind.
Think you're missing the point there. If we go on a run of top 4 finishes, regular Champions League, a few trophies along the way, no kid is going to give 2 fupps what the crest looks like.
Sounds like you’re missing the point. A minute ago you said they’d be spitting feathers.
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This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.
What's interesting about that is there's a bunch of like 10 year olds out there, only getting into football properly now, following a team that are about the embark on a continued period of success, or at least competing for it, and they will associate that great formational period with the Heck crest. And in 25 years time, when there's talk about rebranding for the 175th, they'll be spitting feathers about any changes being made.
Only if they’re blind.
Think you're missing the point there. If we go on a run of top 4 finishes, regular Champions League, a few trophies along the way, no kid is going to give 2 fupps what the crest looks like.
Sounds like you’re missing the point. A minute ago you said they’d be spitting feathers.
Are you being deliberately argumentative or do you really not understand what I'm saying?
They won't care now that the badge looks like it does, but they will come to associate it with a time of great success and in years to come it will be the badge they associate with Aston Villa.
I don't care one bit about a round badge because I was never alive while we had one, except for now. The stripey badge with a yellow lion and "prepared" says Aston Villa to me, just like the round one says Aston Villa to those who remember 1982.
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Here you go Frank
(https://i.ibb.co/xS8JG1V/IMG-0289.jpg) (https://ibb.co/xS8JG1V)
Cheers Ian.
Love it.
Simple.
Classy.
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The lion is essential.
I think it's important to have ASTON VILLA.
It's so special. Unique.
I love it when the occasional pundit calls us "The Villa".
Not "The United", "The City"....there's only one...
As Gregory stated... the symmetry of it...two words, 5 letters in each, beginning with an A and ending with an A.
Simply beautiful.
It needs to be there.
As does 1874...it's our 150th birthday!
Just don't fuck it up Chris!
And that's all folks!
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This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.
What's interesting about that is there's a bunch of like 10 year olds out there, only getting into football properly now, following a team that are about the embark on a continued period of success, or at least competing for it, and they will associate that great formational period with the Heck crest. And in 25 years time, when there's talk about rebranding for the 175th, they'll be spitting feathers about any changes being made.
Only if they’re blind.
Think you're missing the point there. If we go on a run of top 4 finishes, regular Champions League, a few trophies along the way, no kid is going to give 2 fupps what the crest looks like.
Sounds like you’re missing the point. A minute ago you said they’d be spitting feathers.
Are you being deliberately argumentative or do you really not understand what I'm saying?
They won't care now that the badge looks like it does, but they will come to associate it with a time of great success and in years to come it will be the badge they associate with Aston Villa.
I don't care one bit about a round badge because I was never alive while we had one, except for now. The stripey badge with a yellow lion and "prepared" says Aston Villa to me, just like the round one says Aston Villa to those who remember 1982.
I’m not particularly bothered about a round badge either, despite being a match going fan and having wonderful memories of the teams that got us from the third division to European champions. So that part of your point doesn’t chime with me on a personal level.
Simply, the badge they’ve trademarked is a really, really shit badge, that looks like it was designed by a not very talented 12-year-old. I just don’t think we should choose a really shit badge to represent us. We’re not a really shit club after all.
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The lion is essential.
I think it's important to have ASTON VILLA.
It's so special. Unique.
I love it when the occasional pundit calls us "The Villa".
Not "The United", "The City"....there's only one...
As Gregory stated... the symmetry of it...two words, 5 letters in each, beginning with an A and ending with an A.
Simply beautiful.
It needs to be there.
As does 1874...it's our 150th birthday!
Just don't fuck it up Chris!
And that's all folks!
I think he’s already fucked it up Frank. According to Bardell the trademarked abomination has been seen on the kit.
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I’m not particularly bothered about a round badge either, despite being a match going fan and having wonderful memories of the teams that got us from the third division to European champions. So that part of your point doesn’t chime with me on a personal level.
Simply, the badge they’ve trademarked is a really, really shit badge, that looks like it was designed by a not very talented 12-year-old. I just don’t think we should choose a really shit badge to represent us. We’re not a really shit club after all.
That’s exactly how I feel too. I just want a good badge. I don’t necessarily want to be consulted about it either, because we all have different opinions about what is important. But nobody can argue that the trademarked badge is bold or striking or even memorable. It’s just meh. I want other people to know it’s the Villa badge without having to read the words because it’s so recognisable.
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I think he’s already fucked it up Frank. According to Bardell the trademarked abomination has been seen on the kit.
No doubt if Bardell has such strong and principled views he will be resigning from the FAB sham forthwith!
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That’s exactly how I feel too. I just want a good badge. I don’t necessarily want to be consulted about it either, because we all have different opinions about what is important. But nobody can argue that the trademarked badge is bold or striking or even memorable. It’s just meh. I want other people to know it’s the Villa badge without having to read the words because it’s so recognisable.
The new one is arguably more recognisable as Villa than the round one is. As others have pointed out we've spent very little time in 150 years with a round badge. Most people think we ripped off Chelsea this season. Whereas we've had a yellow lion continuously the guts of 35 years now.
On a different note, there's 4 different versions of the new badge trademarked. Two of them are one colour, and I think either of them on a nice Adidas kit would look alright. The claret one on something like Man City's away shirt this season would look amazing.
(https://www.ipo.gov.uk/trademark/image/GB50130000003993939.jpg)
(https://www.ipo.gov.uk/trademark/image/GB50140000003993939.jpg)
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On a different note, there's 4 different versions of the new badge trademarked. Two of them are one colour, and I think either of them on a nice Adidas kit would look alright. The claret one on something like Man City's away shirt this season would look amazing.
They've been doing that with the current AVFC version anyway, so why bother with this whole shambolic rebrand?
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On a different note, there's 4 different versions of the new badge trademarked. Two of them are one colour, and I think either of them on a nice Adidas kit would look alright. The claret one on something like Man City's away shirt this season would look amazing.
They've been doing that with the current AVFC version anyway, so why bother with this whole shambolic rebrand?
I'm not arguing whether they should or shouldn't have, but the fact is they have. And I think those versions of it look alright.
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I think he’s already fucked it up Frank. According to Bardell the trademarked abomination has been seen on the kit.
No doubt if Bardell has such strong and principled views he will be resigning from the FAB sham forthwith!
He’s not on it is he?
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That’s exactly how I feel too. I just want a good badge. I don’t necessarily want to be consulted about it either, because we all have different opinions about what is important. But nobody can argue that the trademarked badge is bold or striking or even memorable. It’s just meh. I want other people to know it’s the Villa badge without having to read the words because it’s so recognisable.
The new one is arguably more recognisable as Villa than the round one is. As others have pointed out we've spent very little time in 150 years with a round badge. Most people think we ripped off Chelsea this season. Whereas we've had a yellow lion continuously the guts of 35 years now.
On a different note, there's 4 different versions of the new badge trademarked. Two of them are one colour, and I think either of them on a nice Adidas kit would look alright. The claret one on something like Man City's away shirt this season would look amazing.
(https://www.ipo.gov.uk/trademark/image/GB50130000003993939.jpg)
(https://www.ipo.gov.uk/trademark/image/GB50140000003993939.jpg)
I actually like both of those.
Would need a blue or gold version for the claret home top, though.
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I think he’s already fucked it up Frank. According to Bardell the trademarked abomination has been seen on the kit.
No doubt if Bardell has such strong and principled views he will be resigning from the FAB sham forthwith!
He’s not on it is he?
His name used to turn up on the attendee list but not for a long time.
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(https://i.ibb.co/3rfshZ6/20240110-192130.jpg)
A guy on Twitter has posted a critique and opinion thread on the Heck crest, identified where he thinks it doesn't work and altered it with his recommendations. The above is his design.
I think it is superb and does everything the club said they wanted it to do.
Just give this guy a call, really good.
I do think this guy has done a good job, but if the club had come up with this I still think we'd be finding fault. The writing appears a bit too big, meaning the lion is too small. The lion is improved from the Lerner Lion (although not the detailed back & white Lerner lion) but is arguably not as good as the round badge lion. etc etc.
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Our name should be on one line and in the hierarchy above the lion.
But it's a million times better than the mess we are going to get. The shape of the shield echoes existing ones, the contrast is good, it uses our primary colours and the gold is a useful secondary colour, which adds a touch of class.
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Our name should be on one line and in the hierarchy above the lion.
But it's a million times better than the mess we are going to get. The shape of the shield echoes existing ones, the contrast is good, it uses our primary colours and the gold is a useful secondary colour, which adds a touch of class.
Yep.
I think most complaints about the club's 'effort' isn't that it's not their idea of perfect. It's that on almost any view it looks like an amateurish stab at it, tossed off over lunchtime.
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Maybe someone should set up a side business replacing badges with alternative versions, like that guy who removes sponsors.
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What if Adidas designed the badge? I mean the proposed one none of us like.
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What if Adidas designed the badge? I mean the proposed one none of us like.
I think that's highly unlikely. Looks more like Jacob Smith, age 11 from Erdington CofE primary school, with the felt tip new pens that his nan, the one who smells faintly of wee and who still doesn't approve of his dad, bought him for Christmas.
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Our name should be on one line and in the hierarchy above the lion.
But it's a million times better than the mess we are going to get. The shape of the shield echoes existing ones, the contrast is good, it uses our primary colours and the gold is a useful secondary colour, which adds a touch of class.
I prefer his Option 1 design, with text on one line. Lion can be slightly bigger, meaning there is less blue space down the sides - Badge doesn't look so empty as the one where Aston is stacked on top of Villa..... Almost like our club symbol of a rampant lion and our long majestic club name would be more suited to a round crest I guess?
(https://i.ibb.co/7yCr8N0/GDf-Xb-GTXk-AE5-Mr.jpg) (https://ibb.co/7yCr8N0)
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I must admit the bizarre prospect of the new badge being booed when it appears on the screens at the ground a la Terrace View and Lower Grounds is making me loff already.
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What if Adidas designed the badge? I mean the proposed one none of us like.
I think that's highly unlikely. Looks more like Jacob Smith, age 11 from Erdington CofE primary school, with the felt tip new pens that his nan, the one who smells faintly of wee and who still doesn't approve of his dad, bought him for Christmas.
Well tell him he's failed because I can't see any nod to the famous street lamp in his design. The thick little shit.
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I must admit the bizarre prospect of the new badge being booed when it appears on the screens at the ground a la Terrace View and Lower Grounds is making me loff already.
Football fans have to boo something. The teams way to good to boo so it will have to be Heck and his badge.
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I must admit the bizarre prospect of the new badge being booed when it appears on the screens at the ground a la Terrace View and Lower Grounds is making me loff already.
I made a similar point last week. Presumably they had some big launch planned, which is now ruined owing to the fact fans spotted it first, and have now contacted the FA to complain. Brilliant stuff. Well done Heck! *golf clap*
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(https://i.ibb.co/3rfshZ6/20240110-192130.jpg)
A guy on Twitter has posted a critique and opinion thread on the Heck crest, identified where he thinks it doesn't work and altered it with his recommendations. The above is his design.
I think it is superb and does everything the club said they wanted it to do.
I think that's excellent, but even if people don't like it, he does an excellent job of explaining why Heck's effort is so poor, from a professional point of view. We can all see that it's wrong and it doesn't work, but it's good to a design professional explaining why. It'll be interesting to see Heck/the club's defence of their creation, if they bother.
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What if Adidas designed the badge? I mean the proposed one none of us like.
It would still be shit...
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What if Adidas designed the badge? I mean the proposed one none of us like.
I think that's highly unlikely. Looks more like Jacob Smith, age 11 from Erdington CofE primary school, with the felt tip new pens that his nan, the one who smells faintly of wee and who still doesn't approve of his dad, bought him for Christmas.
Christ that's took me back, every Christmas we'd have my Nan over and her and my Dad would not say a word to each other or acknowledge each other's existence.
He's still bitter about her now and she's been gone 15 years.
He was not drop shadow man and she felt it added depth, never the twain shall meet.
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I must admit the bizarre prospect of the new badge being booed when it appears on the screens at the ground a la Terrace View and Lower Grounds is making me loff already.
That would be great.
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It's going to happen... which is a crazy situation to have got ourselves in.
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It's going to happen... which is a crazy situation to have got ourselves in.
Surely they won't be stupid enough to unveil it on the big screens?
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If it was me, I'd officially reveal the new crest at the same time as the official announcement about Adidas, maybe even with the new kits. Yeah, they'll moan about the badge, but look at these shiny new Adidas kits!
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It's going to happen... which is a crazy situation to have got ourselves in.
Surely they won't be stupid enough to unveil it on the big screens?
Well, you say that.....
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I must admit the bizarre prospect of the new badge being booed when it appears on the screens at the ground a la Terrace View and Lower Grounds is making me loff already.
That would be great.
“What the f***king Heck is that?!”
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(https://i.ibb.co/3rfshZ6/20240110-192130.jpg)
I think that's excellent, but even if people don't like it, he does an excellent job of explaining why Heck's effort is so poor, from a professional point of view. We can all see that it's wrong and it doesn't work, but it's good to a design professional explaining why. It'll be interesting to see Heck/the club's defence of their creation, if they bother.
It was not very well-written though.
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How about a mass badge sign protest à la £ sign protest in the days of Herbert?
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How about a mass badge sign protest à la £ sign protest in the days of Herbert?
OK, but each sign has to have each person's individual design and brief details of the journey taken to design it.
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Perfect!
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Perfect!
It's very far from perfect. Look at the spacing between Lee and B. It looks like 'leeb'. Pathetic.
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Someone just posted this on Twitter
(https://i.ibb.co/FK6WcvX/Screenshot-2024-01-12-at-10-48-31.png) (https://ibb.co/FK6WcvX)
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I do love the more detailed version of the Lerner Lion
(https://i.ibb.co/sQJyDDY/images.jpg) (https://ibb.co/sQJyDDY)
(https://i.ibb.co/M6dKJy9/aston-villa-brandemia-nueva-identidad-22-copia.jpg) (https://ibb.co/M6dKJy9)
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Someone just posted this on Twitter
(https://i.ibb.co/FK6WcvX/Screenshot-2024-01-12-at-10-48-31.png) (https://ibb.co/FK6WcvX)
I'm going to break rank and say that I quite like it in that form (at least what you can tell from a glimpse) :)
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Someone just posted this on Twitter
(https://i.ibb.co/FK6WcvX/Screenshot-2024-01-12-at-10-48-31.png) (https://ibb.co/FK6WcvX)
Will look good on an Adidas home shirt.
If the third kit is all black, with just a large gold lion and gold trefoil, I'll be needing a bigger mortgage.
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Someone just posted this on Twitter
(https://i.ibb.co/FK6WcvX/Screenshot-2024-01-12-at-10-48-31.png) (https://ibb.co/FK6WcvX)
I'm going to break rank and say that I quite like it in that form (at least what you can tell from a glimpse) :)
Same here. The gold and the detail make all the difference.
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What is that though, looks like a piece of jewellery. The badge is mainly going to be on shirts and web pages, and so won't look like that.
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I wonder whether they've done that politician thing of leaking something really shit so that when the real thing is only quite shit, they'll get credit for it.
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I wonder whether they've done that politician thing of leaking something really shit so that when the real thing is only quite shit, they'll get credit for it.
They haven't leaked it though, they've applied for a trademark for it. They're not going to have a different badge with no trademark, for hopefully very obvious reasons.
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That's the shirt isn't it? Looks rubbery texture wise, so wouldn't be jewelry- maybe a key ring!
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I'd chortle if it has all been smoke and mirrors and, conjuror-fashion, they somehow bring out the Sistine Chapel of badges after we've been calling him/them all the ****** under the sun.
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That would be pretty funny.
Either way, whatever that is, the gold makes it look loads better than the yellow. As somebody not arsed by the yellow, I'd be moved to lip pursed nod of approval levels of satisfaction with the gold. Possibly even some supportive raised eyebrows, but we'll see.
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I wonder whether they've done that politician thing of leaking something really shit so that when the real thing is only quite shit, they'll get credit for it.
They haven't leaked it though, they've applied for a trademark for it. They're not going to have a different badge with no trademark, for hopefully very obvious reasons.
Of course, but they could've trademarked a shit version in the knowledge it would get out. It wouldn't cost much to then trademark another at a later date and I know I'm talking absolute bollocks.
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I wonder whether they've done that politician thing of leaking something really shit so that when the real thing is only quite shit, they'll get credit for it.
They haven't leaked it though, they've applied for a trademark for it. They're not going to have a different badge with no trademark, for hopefully very obvious reasons.
Of course, but they could've trademarked a shit version in the knowledge it would get out. It wouldn't cost much to then trademark another at a later date and I know I'm talking absolute bollocks.
All to wind people up? I'm mean you'd do it, I'd do it, not sure Heck would.
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I wonder whether they've done that politician thing of leaking something really shit so that when the real thing is only quite shit, they'll get credit for it.
They haven't leaked it though, they've applied for a trademark for it. They're not going to have a different badge with no trademark, for hopefully very obvious reasons.
Of course, but they could've trademarked a shit version in the knowledge it would get out. It wouldn't cost much to then trademark another at a later date and I know I'm talking absolute bollocks.
All to wind people up? I'm mean you'd do it, I'd do it, not sure Heck would.
He might be one of us Ads. He might be on here. He might be VillaTim.
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I wonder whether they've done that politician thing of leaking something really shit so that when the real thing is only quite shit, they'll get credit for it.
They haven't leaked it though, they've applied for a trademark for it. They're not going to have a different badge with no trademark, for hopefully very obvious reasons.
Of course, but they could've trademarked a shit version in the knowledge it would get out. It wouldn't cost much to then trademark another at a later date and I know I'm talking absolute bollocks.
All to wind people up? I'm mean you'd do it, I'd do it, not sure Heck would.
He might be one of us Ads. He might be on here. He might be VillaTim.
We'd have signed Jermaine Beckford by now if that was the case.
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The new pimped up bling version isn’t going to appear on the shirt though, and it’s still awful anyway. The main problem i have with it is the yellow on sky blue. It just doesn’t stand out. We could do without the 1874 as well. The “Aston Villa” would look far better above the lion, as opposed to the “pouring down the drain” position it’s in now.
Basically it’s amateurish.
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You can't put lipstick on a pig.
The design is fundamentally flawed if it sticks to the trademark.
And the process coming up with the design too.
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The new pimped up bling version isn’t going to appear on the shirt though, and it’s still awful anyway. The main problem i have with it is the yellow on sky blue. It just doesn’t stand out. We could do without the 1874 as well. The “Aston Villa” would look far better above the lion, as opposed to the “pouring down the drain” position it’s in now.
Basically it’s amateurish.
Agreed. It is intensely frustrating. The fact that the pimped-up version of the trade marked crest is already in production means that it is definitely going to be the crest. It would take a massive U-turn given what we know about the kit design. I'm baffled why we seem to be hell bent on going against both fan consultation and graphic design expertise.
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It will be interesting to see the reaction when it's released.
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I do love the more detailed version of the Lerner Lion
(https://i.ibb.co/sQJyDDY/images.jpg) (https://ibb.co/sQJyDDY)
(https://i.ibb.co/M6dKJy9/aston-villa-brandemia-nueva-identidad-22-copia.jpg) (https://ibb.co/M6dKJy9)
I do too.
It's a shame we don't use it more.
It doesn't work well as a silhouette though unfortunately.
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The fact that it is a minor reworking of Lerner's amateurish crest, which has been a constant throughout our worst period since the early 1970s, is incredibly underwhelming.
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It doesn't work well as a silhouette though unfortunately.
Yes, I agree. It's a good re-working of the Lerner crest lion, but unfortunately the paws and claws look clumsy as a silhouette.
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It doesn't work well as a silhouette though unfortunately.
Yes, I agree. It's a good re-working of the Lerner crest lion, but unfortunately the paws and claws look clumsy as a silhouette.
The Club commissioned renowned artist and engraver Christopher Wormell to design a heraldic lion for our badge which better reflects the Club's heritage, history and attitude.
https://www.avfc.co.uk/News/2016/04/06/introducing-our-badge-for-201617 (https://www.avfc.co.uk/News/2016/04/06/introducing-our-badge-for-201617)
Edit- scrap what I said. It was updated in 2016. I thought it was created when Lerner drew the new badge up in 2006 or 2007.
But I was incorrect according to that link...
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I prefer the new one to the round one we have this season.
There, I've said it. My initial reaction wasn't so positive but on reflection it's ours, is different than other clubs (i.e. It's not Chelsea like) and it will soon blend in to the background noise when we continue our march back to the top.
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I do love the more detailed version of the Lerner Lion
(https://i.ibb.co/sQJyDDY/images.jpg) (https://ibb.co/sQJyDDY)
(https://i.ibb.co/M6dKJy9/aston-villa-brandemia-nueva-identidad-22-copia.jpg) (https://ibb.co/M6dKJy9)
I do too.
It's a shame we don't use it more.
It doesn't work well as a silhouette though unfortunately.
If I was the tattooing type (I'm not that cool unfortunately) this would be it.
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I wonder whether they've done that politician thing of leaking something really shit so that when the real thing is only quite shit, they'll get credit for it.
They haven't leaked it though, they've applied for a trademark for it. They're not going to have a different badge with no trademark, for hopefully very obvious reasons.
Of course, but they could've trademarked a shit version in the knowledge it would get out. It wouldn't cost much to then trademark another at a later date and I know I'm talking absolute bollocks.
This is the level of subterfuge I'm hoping for.
I'm hoping there'll be a 150th anniversary press conference, with Heck sitting in the middle and then he pulls off his mask Scooby Doo style and it turns out it's Unai Emery, and it's all been a fiendish plan to counteract the black marketeers and actually we've got a 150k capacity VillaDrome on the horizon (1,000 people capacity for every year), the best badge any of us have ever seen, we're fucking off the BK8 sponsors to reveal we've swapped to either Cadbury's or HP Sauce (both of whom will use a plain claret logo anyway so you can't see it from a distance), and we have a bloody great kit that everyone else looks at in the way folk were looking at the Scotland 150th anniversary kit.
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That lion is clearly drawn by a professional artist, unlike the latest badge - and yes we should definitely use it more.
As for having it as a tattoo, I’d rather tattoo myself onto a lion. Or put lipstick on a pig.
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This teaser has appeared on Twitter
https://x.com/BoskoBoot/status/1745748957240631718?s=20
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To be fair, I would kiss that.
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That lion is clearly drawn by a professional artist, unlike the latest badge - I’d rather put lipstick on a pig.
Wouldn't we all, phwoar!
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A bit more of the teaser.
I have no idea if it’s real, AI or what….but I think I like it.
https://x.com/BoskoBoot/status/1746100072251642256?s=20
https://x.com/HolidaiSon/status/1746107666982735893?s=20
https://x.com/GarySmithJnr/status/1746121574619463774?s=20
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It looks nice there. Whether it's real or not, it's the design that was trademarked, just without the drop shadow, which is the only real issue I'd take with the Heck design. It's also not present in the all claret or all black designs that were trademarked.
- obviously it's gold and not yellow also.
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That star though. Like an asterix with nowhere to go
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Still too much blue but at least the lion is a gold-plated killing machine now.
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Lovely badge. Be good when Emery has got rid of the blue with more stars than an average solar system.
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Gold lion because of the 150 year anniversary?
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https://x.com/GarySmithJnr/status/1746121574619463774
I really like that badge. Gold rather than yellow for the lion, plus the extra detail, makes it. Classy.
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In the online world its still a yellow lion and will have the same contrast problems as the lerner one. And none of that detail will be visible.
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In the online world its still a yellow lion and will have the same contrast problems as the lerner one. And none of that detail will be visible.
Exactly. A gold, detailed lion in 3D isn't going to be on ny websites, or indeed the kits in all probability. And if that isn't just just a fan produced or AI construct, why hasn't it been trademarked?
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Love the lion on that crest.
The rest though, is still absolutely shit...
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Whatever the badge ends up being being, once it is launched I hope that’s the end of it. Change everything to that badge. Around the ground, on the kits, online, on TV, around the world to one primary design and move on. The badge itself might turn out to be fine. Not for everyone but that was practically impossible. But the process itself has been a drawn out disaster.
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In the online world its still a yellow lion and will have the same contrast problems as the lerner one. And none of that detail will be visible.
Exactly. A gold, detailed lion in 3D isn't going to be on ny websites, or indeed the kits in all probability. And if that isn't just just a fan produced or AI construct, why hasn't it been trademarked?
So we're sticking with the blob lion?
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We’ll soon find out if that gold version is official or just another mock-up. Does that detailed gold lion use the same silhouette template as the one in the trademarked designs?
That star though. Like an asterix with nowhere to go
You’re not the only one that would prefer the star to be removed…the badge is supposed to represent the club not its trophy cabinet, so whilst paying respect to the European Cup winning team it’s also disrespectful to all our other achievements.
In terms of the badge design, I’ve previously criticised the hierarchy of the design elements on the badge however in this gold version I can see more clearly that they have tried to use colour as the hierarchy (ie the white star and 1874 are the least important elements and less visible than the lion and name). Whilst I still don’t agree with or like the design, I can see what they’re trying to do.
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I would settle for it if they just took that star out.
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We finally get the Evening Mail torn Villa badge of crisis.
(https://i.ibb.co/BKmSp5t/IMG-1636.jpg) (https://ibb.co/BKmSp5t)
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We finally get the Evening Mail torn Villa badge of crisis.
(https://i.ibb.co/BKmSp5t/IMG-1636.jpg) (https://ibb.co/BKmSp5t)
Just change the star for a gas lamp
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We finally get the Evening Mail torn Villa badge of crisis.
(https://i.ibb.co/BKmSp5t/IMG-1636.jpg) (https://ibb.co/BKmSp5t)
Just change the star for a gas lamp
Or a gun in memory of Tommy Ball
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We finally get the Evening Mail torn Villa badge of crisis.
(https://i.ibb.co/BKmSp5t/IMG-1636.jpg) (https://ibb.co/BKmSp5t)
Just change the star for a gas lamp
Or a gun in memory of Tommy Ball
Frank Barson reportedly decided to take a shotgun in with him to his contract negotiations later in his career to help sharpen the minds of the club's accountants.
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We finally get the Evening Mail torn Villa badge of crisis.
(https://i.ibb.co/BKmSp5t/IMG-1636.jpg) (https://ibb.co/BKmSp5t)
That torn badge is very reminiscent of my younger days in the mid 80’s.
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Whatever the badge ends up being being, once it is launched I hope that’s the end of it. Change everything to that badge. Around the ground, on the kits, online, on TV, around the world to one primary design and move on. The badge itself might turn out to be fine. Not for everyone but that was practically impossible. But the process itself has been a drawn out disaster.
This. I'm sick to the fucking tits of us changing it every 10 years or so, this will be something like the 6th badge we've had since the 80s so let's just change it and stick with it.
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Whatever the badge ends up being being, once it is launched I hope that’s the end of it. Change everything to that badge. Around the ground, on the kits, online, on TV, around the world to one primary design and move on. The badge itself might turn out to be fine. Not for everyone but that was practically impossible. But the process itself has been a drawn out disaster.
This. I'm sick to the fucking tits of us changing it every 10 years or so, this will be something like the 6th badge we've had since the 80s so let's just change it and stick with it.
SIxth since the 80s?
Third in a year, more like.
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I would settle for it if they just took that star out.
It's basically what we've got now, but with 'ASTON VILLA' replacing 'AVFC' and being at the bottom along with 1874 (wonder if the 1874 might go after next year?) isn't it?
Presume that wasn't a very long meeting.
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I would settle for it if they just took that star out.
It's basically what we've got now, but with 'ASTON VILLA' replacing 'AVFC' and being at the bottom along with 1874 (wonder if the 1874 might go after next year?) isn't it?
Presume that wasn't a very long meeting.
You'd almsot admire the shit hot marketing dept who signed off on such a basic bitch rehash of the original Lerner masterpiece and got away with it.
#onholiday$$$
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Saw these on reddit. Dunno how close they are to reality, but ...
(https://preview.redd.it/acfxnbbzutcc1.jpg?width=2048&format=pjpg&auto=webp&s=ff00a534c7fe7da520c64029ca68c72ad7d6d8e3)
(https://preview.redd.it/k919hbbzutcc1.jpg?width=2048&format=pjpg&auto=webp&s=dd370c73ac4b35d0cd6439ff858c59ac62eca578)
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It’s West Midlands Village
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It's a 3/10, rather than lerner's 1/10 and that's because it at least carries our name... other than that... poor.
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I like it. It does the job perfectly well. This is always going to split opinion. Hopefully it’s what we use versus a shadow lion which looks awful. But if that’s it, for me job done, can we now move on to more important things.
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I like the Lerner detailed lion, so if it becomes that I will be happy enough. I still find the space between the words not being central really odd and this would have been better a the top of the shield where it wouldn't matter, but I can live with it.
We'll have to live with the star. When we win it again hopefully we can put two above the shield like Forest.
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They can make it 3D, even feckin 4D... it will still be the same bloody abysmal mess of a badge.
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We'll have to live with the star.
We can only blame the star on the people that voted for it in the two surveys. The message to the club from the majority of fans was to keep it. 🤯
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I like the star. I want more stars.
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I’d rather win trophies and simply add to our honours list than unnecessarily incorporate and commemorate them on the badge or shirt.
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It's shit.
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I think it looks good if it is, in fact, the new badge.
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I like both of those.
It’s the details on the lion that make it special
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I like both of those.
It’s the details on the lion that make it special
The detail isn’t gonna be on the shirt though.
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I like both of those.
It’s the details on the lion that make it special
Yes, but we had all of that before, for use in print. You can’t show all of that detail on a phone app anyway.
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It’s rubbish, but we’ve been so beaten down through the process that most people are just happy that it features a lion pointing the right way and the words ‘Aston Villa’. Striking graphic design it isn’t.
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It’s rubbish, but we’ve been so beaten down through the process that most people are just happy that it features a lion pointing the right way and the words ‘Aston Villa’. Striking graphic design it isn’t.
"Beaten down" seems a tad OTT!
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I would like the Lion to be more friendly.
Not really, it’s OK!
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Saw these on reddit. Dunno how close they are to reality, but ...
(https://preview.redd.it/acfxnbbzutcc1.jpg?width=2048&format=pjpg&auto=webp&s=ff00a534c7fe7da520c64029ca68c72ad7d6d8e3)
(https://preview.redd.it/k919hbbzutcc1.jpg?width=2048&format=pjpg&auto=webp&s=dd370c73ac4b35d0cd6439ff858c59ac62eca578)
I like the gold embossed version but not sure that could be replicated across shirts , merch and logo's etc
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If they were going to be used anywhere by the club, they'd apply on the trademark site to have them trademarked. otherwise anybody could use them to make money.
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Saw these on reddit. Dunno how close they are to reality, but ...
(https://preview.redd.it/acfxnbbzutcc1.jpg?width=2048&format=pjpg&auto=webp&s=ff00a534c7fe7da520c64029ca68c72ad7d6d8e3)
(https://preview.redd.it/k919hbbzutcc1.jpg?width=2048&format=pjpg&auto=webp&s=dd370c73ac4b35d0cd6439ff858c59ac62eca578)
I think these are fan made, unfortunately.
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Saw these on reddit. Dunno how close they are to reality, but ...
(https://preview.redd.it/acfxnbbzutcc1.jpg?width=2048&format=pjpg&auto=webp&s=ff00a534c7fe7da520c64029ca68c72ad7d6d8e3)
(https://preview.redd.it/k919hbbzutcc1.jpg?width=2048&format=pjpg&auto=webp&s=dd370c73ac4b35d0cd6439ff858c59ac62eca578)
I think these are fan made, unfortunately.
the asymmetrical aston villa at the bottom makes it look very amateur. It would look a thousand times better with the aston villa at the top
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I can't believe that anyone with a brain would put Aston Villa where that is as opposed to across the top, with 1874 underneath the lion. It defies belief.
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Interesting. The lions appear to have come from Shutterstock
https://x.com/leehaynes/status/1747624535786962973?s=46&t=jo4adbG13BgBUR97pIGxUA
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A version with our name at the top…
(https://i.ibb.co/RD5DXvQ/IMG-4049.jpg) (https://ibb.co/RD5DXvQ)
5/10
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Interesting. The lions appear to have come from Shutterstock
https://x.com/leehaynes/status/1747624535786962973?s=46&t=jo4adbG13BgBUR97pIGxUA
Nah, its the other way round.
They took it & placed it on Shutterstock & they just haven't picked up in it.
The good full Lerner lion was created by artist and engraver Christopher Wormell in 2015...
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A version with our name at the top…
(https://i.ibb.co/RD5DXvQ/IMG-4049.jpg) (https://ibb.co/RD5DXvQ)
5/10
that's Miles better.
-
Much more balanced.
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A version with our name at the top…
(https://i.ibb.co/RD5DXvQ/IMG-4049.jpg) (https://ibb.co/RD5DXvQ)
5/10
Take out the star and it's an 8.
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What if.
I've done a version based on this coin/badge
(https://i.ibb.co/f8gvL9h/Aston-Villa-1970s-Esso-badge-metal.png) (https://ibb.co/f8gvL9h)
I tried different colourways; gold/yellow text - too Burnley; white text - too West Ham.
This version has blue text top and bottom with gold/yellow through the middle for balance.
Nothing radical, modern or fussy - just existing elements arranged slightly differently.
(https://i.ibb.co/VBxbT1N/Aston-Villa-badges-2024-full-prepared1.png) (https://ibb.co/VBxbT1N)
This is how it could look on the various backgrounds, along with just the shield+lion or just the lion for comparison.
(https://i.ibb.co/sK6CGJC/Aston-Villa-badges-2024-prep-all-kit-styles2.png) (https://ibb.co/sK6CGJC)
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Sorry Weedy, but you're just making the lion smaller and smaller. It's a bit daft having a badge within a badge.
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Yes sorry Weedy, far too much going on there mate, The lions in just the shield look nice, especially the claret lion, but the circle and all the colours make it look jarring. If it's any consolation, it's better than the Heck effort though.
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A version with our name at the top…
(https://i.ibb.co/RD5DXvQ/IMG-4049.jpg) (https://ibb.co/RD5DXvQ)
5/10
that's Miles better.
That's slightly less shite. You can't polish a turd.
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The problem with a gold lion it eventually gets reproduced as yellow like the existing badge.
Can we have a claret lion on light blue background and vice versa .
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If we are going to go with a shield, this is the best version out of all the designs I've seen:
(https://ibb.co/30JQRqR)
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The problem with a gold lion it eventually gets reproduced as yellow like the existing badge.
Can we have a claret lion on light blue background and vice versa .
Yea, I don't get why our crest has so little claret in it. Claret and Blue are our representative colours, with claret the dominant colour. Yellow has naff all to do with us. I like the current round badge because the balance between claret and blue is spot on and it still looks good on a Claret shirt/background. I don't understand why blue is so dominant in these designs with yellow as the contrast colour.
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If we are going to go with a shield, this is the best version out of all the designs I've seen:
(https://ibb.co/30JQRqR)
I would have been happy with this one:
(https://i.ibb.co/6NT4YzD/AVL.png)
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If we are going to go with a shield, this is the best version out of all the designs I've seen:
(https://ibb.co/30JQRqR)
I would have been happy with this one:
(https://i.ibb.co/6NT4YzD/AVL.png)
so simple
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If we are going to go with a shield, this is the best version out of all the designs I've seen:
(https://ibb.co/30JQRqR)
I would have been happy with this one:
(https://i.ibb.co/6NT4YzD/AVL.png)
I think it probably is - if the star wasn’t there.
I’d prefer the shield to be a bit fatter, maybe more rounded rather than straight sides.
The problem with a narrow badge is when it’s put alongside other club’s badges for a match (on screen, press, programmes etc) they’re usually balanced by height and round badges look bigger. As much as I like Tottenham’s on its own for instance, it gets overpowered visually by Man City, Chelsea, Man Utd when put alongside it. Everton and Arsenal’s shield shapes stand up better against round badges than our recent narrow shields.
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I’m not too concerned about “badge wars”…I would just like the club badge to be well designed and to look good on the shirt/merchandise/official and promotional material. We were told that we would be getting a new modern visual identity to represent the club/brand, and this rehashed version of the Lerner badge which we’re trying to move away from couldn’t be any further from that, and makes this whole debacle a complete waste of time and money.
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I’m not too concerned about “badge wars”…I would just like the club badge to be well designed and to look good on the shirt/merchandise/official and promotional material. We were told that we would be getting a new modern visual identity to represent the club/brand, and this rehashed version of the Lerner badge which we’re trying to move away from couldn’t be any further from that, and makes this whole debacle a complete waste of time and money.
Yes, completely agree.
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If we are going to go with a shield, this is the best version out of all the designs I've seen:
(https://ibb.co/30JQRqR)
I would have been happy with this one:
(https://i.ibb.co/6NT4YzD/AVL.png)
I think it probably is - if the star wasn’t there.
I’d prefer the shield to be a bit fatter, maybe more rounded rather than straight sides.
The problem with a narrow badge is when it’s put alongside other club’s badges for a match (on screen, press, programmes etc) they’re usually balanced by height and round badges look bigger. As much as I like Tottenham’s on its own for instance, it gets overpowered visually by Man City, Chelsea, Man Utd when put alongside it. Everton and Arsenal’s shield shapes stand up better against round badges than our recent narrow shields.
It's wider when you click on the image. Not that it matters.
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I thought they were announcing it this week under a great wave of fanfare.
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If we are going to go with a shield, this is the best version out of all the designs I've seen:
(https://ibb.co/30JQRqR)
I would have been happy with this one:
(https://i.ibb.co/6NT4YzD/AVL.png)
That one would have been fine as well, though prefer the lettering on the other one. Don't think the star should be on there, but not a massive deal.
What I like about those two designs are they are simple,
have a modern look but also a traditional.element to them and would have also looked good in all white or all black on away / keeper kits.
Far better than the one they have come up with.
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All these mock-ups are a bit pointless. We've seen the new crest. I think even the better versions with the gold-detailed lion are fan-made.
It is essentially the Lerner badge, but a bit shitter. I just wish they'd get on and announce it so we can all move on.
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A version with our name at the top…
(https://i.ibb.co/RD5DXvQ/IMG-4049.jpg) (https://ibb.co/RD5DXvQ)
5/10
that's Miles better.
That's slightly less shite. You can't polish a turd.
But you can roll it in glitter!
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New trademark application..?
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00004009830
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New trademark application..?
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00004009830
That lion is a thing of beauty.
Always has been ever since Christopher Wormell created it in 2015.
The rests of the crest design unfortunately suffers from the same issues it did previously.
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(https://i.ibb.co/jZ0m5c0/IMG-1841.jpg) (https://ibb.co/jZ0m5c0)
(https://i.ibb.co/Gv26D21/IMG-1842.jpg) (https://ibb.co/Gv26D21)
(https://i.ibb.co/pws77WJ/IMG-1843.jpg) (https://ibb.co/pws77WJ)
(https://i.ibb.co/SyWd6qG/IMG-1844.jpg) (https://ibb.co/SyWd6qG)
These four apparently are the new ones
https://x.com/jayvtid/status/1753403288072933538?s=46
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Well they're better, but using my many years of finely honed graphic artistry*, I've got rid of the star and the 1874. Reposition the lion a bit more centrally, and it's a good badge.
(https://i.ibb.co/TvgWHym/Image.jpg) (https://ibb.co/TvgWHym)
*5 minutes of fucking around with Photos on my iPhone
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The 1874 looks odd, other than that it's decent. I'd prefer no star but plenty like it so it doesn't bother me that much. Main thing is that the lion is facing the correct way and looks like a lion.
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The 1874 looks odd, other than that it's decent. I'd prefer no star but plenty like it so it doesn't bother me that much. Main thing is that the lion is facing the correct way and looks like a lion.
Agreed. The gold one is ten times nicer than the yellow one though, so hope that's what's going on the kit.
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The lion is much better. It's the same crest and same lion outline I think, just showing examples with the detailed Lerner lion. I wonder if this was after the positive social media response to the fan-made close ups with the gold lion?
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The order of the elements is all wrong though - 1874 shouldn't come before our name.
The pale lion, on pale background, is still a massive issue too.
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All in all, it’s not bad
Certainly better than the old one, and I reckon it’s better than the current round one
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All in all, it’s not bad
Certainly better than the old one, and I reckon it’s better than the current round one
Agreed.
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It is an improvement.
If the lion were just a bit smaller, it'd look way less 'crowded' in there than it does now.
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Hopefully this is the one they'll go with, not because it's any good or anything, but it will bring to an end one of the most tedious threads ever, and we can all go back to talking about FFP and amortisation.
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Hopefully this is the one they'll go with, not because it's any good or anything, but it will bring to an end one of the most tedious threads ever, and we can all go back to talking about FFP and amortisation.
Well said.
Although it can't be long now till we officially announce Adidas and all the "I done a kit design, what do you think" dullards will reappear.
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No way. The fact that we now have a brand everyone seemed to want or a brand that won’t embarrass us when wearing it* will immediately make all the criticism go away. Because we all know these leading brands never make shit kits or designs
*they have recently made a kit for the tramps who now have Nike but don’t tell anyone
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Prefer the round one but Chris Heck knows best, doesn't he.
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Dude, has he shagged your bird or something?
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Hopefully this is the one they'll go with, not because it's any good or anything, but it will bring to an end one of the most tedious threads ever, and we can all go back to talking about FFP and amortisation.
This x1000
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It's now a bit less shit. If we keep moaning, they'll come up with something decent by the time Pau Torres is fit to start a match again. In 2026.
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It’s not perfect, but it’s a lot better than the previous trademarked efforts, and better than this year’s round one. I fully expect to see the lion used on its own a lot more going forward too - another plus.
Let’s hope that when our Chris gets his P45 we don’t have to go through this pain again when the next visionary strolls through the door.
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Given the star was voted for by most people (I shall not judge them again), I actually don't mind it at all.
That Lion is distinctive, and ours. It would eat Chelsea's wimp alive.
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The Lerner lion is a thing of beauty and I'm glad they're using it.
This is a post form the guy who did the fan-made gold version of the first trade marked badge that people got excited about.
(https://i.ibb.co/3NB7L1Q/image.png) (https://ibb.co/3NB7L1Q)
And his work:
(https://i.ibb.co/Smv1tNV/GD-c8-Hv-Wc-AAz-Oy-A.jpg) (https://ibb.co/Smv1tNV)
(https://i.ibb.co/jVYcHzk/GD-c8-Ht-WMAAbi-Af.jpg) (https://ibb.co/jVYcHzk)
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I like it. It’s never going to please everyone. But if indeed it is gold on the shirt it will look great. The star was never going away.
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That Lion is distinctive, and ours. It would eat Chelsea's wimp alive.
Yeah, it looks like roadkill.
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Never thought I could dislike a villa badge so much! The simple one posted a page or two back is so much better than this.
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Never thought I could dislike a villa badge so much! The simple one posted a page or two back is so much better than this.
That badge looks like something off PES in the mid-2000s.
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The shadow on the lion was the one thing I couldn't get my head around why anyone would choose to do that, so I'm glad that's gone. Let's just get this fucker official and move on.
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Think it's awful personally and probably worse than the current one. Saying that though, I can't get too worked up.about it really.
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I also think it’s awful, but it’s clear what the direction of travel is. The fundamentals of it are all wrong. Like the original Lerner crest it looks like it has been designed by someone who hasn’t designed anything before. Ever.
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Reading this:
(https://i.ibb.co/3NB7L1Q/image.png) (https://ibb.co/3NB7L1Q)
First, given the timelines it takes about 1-2 months for them to register a trademark, so there's absolutely nothing to say that this one or the last one either will or won't be the badge.
They've trademarked something that it seems isn't even their design, and to be feels highly unlikely to be used as a result.
DW also mentioned that he saw a version of the badge that didn't look like the one that was originally trademarked.
It's vaguely interesting in as much as they're being protective over anything that can be construed as a Villa badge, but I think it's probably _as likely_ that they're trademarking stuff to keep knock-off kit manufacturers off the scent. Not to say that's what they are doing, but to me it's at least as plausible as them planning on using a badge that some lad on the internet has knocked up in an afternoon.
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Much better, the lion detail I love, the rest I can live with / is unoffensive. Silver lion and black and white versions look good.
Wonder if we'll link with Cadbury as front of shirt sponsor at some point, they're 200yrs old this year and we can't use betting sponsor in Europe.. 'on brand' with 150 logo as some might say 😉
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I thought the new badge would have been officially released by now. Any news? Maybe they are having a re-think?
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I thought the new badge would have been officially released by now. Any news? Maybe they are having a re-think?
They can't be having a rethink, according to that AVFC Staff letter people got their knickers in a twist about, the crest was done in September.
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I thought Heck said it was going to be unveiled early this year. If they've settled on a design why can't they just announce it?
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I would have been hapoy with current one if lion was gold and facing right way tbh
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I think this example of a fan made crest which is getting a lot of love on another forum is exactly why fans shouldn't have too much involvement in these decisions. It's how you end up with stuff like the star too.
(https://i.ibb.co/3MBHjY1/image.png) (https://ibb.co/3MBHjY1)
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That's fucking awful.
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I would like that if they lost the cube around it - looks like the lion is trapped
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That's fucking awful.
It's still better than Heck's effort.
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The other thing that graphic highlights is why I never wanted a round badge, 10 of the final 16 teams (including our current badge) have badges based on a circle.
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That's fucking awful.
It's still better than Heck's effort.
Not for me it isnt
Its dreadful
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The other thing that graphic highlights is why I never wanted a round badge, 10 of the final 16 teams (including our current badge) have badges based on a circle.
I agree. And Molde's looks like when you put a penny in a machine to squish at a farm.
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The other thing that graphic highlights is why I never wanted a round badge,
We gathered that.
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Was it just before Christmas when the unveiling of the new crest was imminent?
It’s now practically March and still nothing.
In my opinion, 3 of the biggest factors that distinguish a club are:
The ground.
The badge
The kit.
Why is the club so rubbish and amateurish at making decisions or plans around stuff like this ?
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It was promised during the first two weeks of January. Still waiting. Since then the club has trademarked those newer versions, so it makes you wonder what’s going on.
Wasn’t there also supposed to be a ground redevelopment update too, following the decision to bin off the new North Stand?
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Was it just before Christmas when the unveiling of the new crest was imminent?
It’s now practically March and still nothing.
In my opinion, 3 of the biggest factors that distinguish a club are:
The ground.
The badge
The kit.
Why is the club so rubbish and amateurish at making decisions or plans around stuff like this ?
Out of interest and I dont know , but are we worse than any other club with the communication ?
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Gut feeling is that we're going to get a run of news on all this stuff. Crest, 150th anniversary, new kit (no official announcement re Adidas yet), the stand etc.
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(https://i.ibb.co/3MBHjY1/image.png) (https://ibb.co/3MBHjY1)
I think the only one I actively like is PAOK. Reminds me of Outlands/Price You Pay-era Spear of Destiny covers. Cif and Olympiacos look like hastily drawn cartoon characters in a cheap BBC2 Schools history programme from The Pack/Theatre of Hate era.
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The only badge or logo on there that looks like a professional designer was involved is the UEFA competition one.
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I’ve always liked the Ajax logo/badge.
Like ours, the newer version isn’t that popular with supporters either.
https://www.squawka.com/en/ajax-club-badge-name-dutch-football-ancient-greece-explained/