Quote from: Risso on June 22, 2023, 03:56:02 PM“The new crest on the kit allows us to look forward to the exciting season ahead of us on the pitch, while the existing shield reminds us of our roots and where we came from. “Proud history, bright future”as our recent motto accurately described Aston Villa’s current ambitions. Just as Unai’s team displays flexibility on the pitch, the choice of crest allows us flexibility in the marketing space.”We didn’t really say that, did we?What horseshit. The existing shield reminds us of the pathetic man baby who drew it in MS Paint 15 years ago, before his new girlfriend said he wasn’t allowed to like football any more, more like.
“The new crest on the kit allows us to look forward to the exciting season ahead of us on the pitch, while the existing shield reminds us of our roots and where we came from. “Proud history, bright future”as our recent motto accurately described Aston Villa’s current ambitions. Just as Unai’s team displays flexibility on the pitch, the choice of crest allows us flexibility in the marketing space.”
Quote from: pauliewalnuts on June 22, 2023, 06:19:40 PMQuote from: Risso on June 22, 2023, 03:56:02 PM“The new crest on the kit allows us to look forward to the exciting season ahead of us on the pitch, while the existing shield reminds us of our roots and where we came from. “Proud history, bright future”as our recent motto accurately described Aston Villa’s current ambitions. Just as Unai’s team displays flexibility on the pitch, the choice of crest allows us flexibility in the marketing space.”We didn’t really say that, did we?What horseshit. The existing shield reminds us of the pathetic man baby who drew it in MS Paint 15 years ago, before his new girlfriend said he wasn’t allowed to like football any more, more like.Ha ha no, it’s from the fevered imagination of RissGPT!
Quote from: wince on June 22, 2023, 06:14:18 PMMade us look a bit small time with homage to 82 again……It's not a homage to '82 though is it? We had that badge for a number of years before and after.
Made us look a bit small time with homage to 82 again……
Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:They also change the colours around on that so sometimes it's a white background with blue 6 and stars (which I suspect is actually the 'normal' version but this image works better on here). Either way, fundamentally it's 2/3 colours and contains nothing but the core elements of the clubs identity. This is on a par with the icons for Disney, Facebook, Amazon, Xbox etc, etc. Simple and instantly recognisable for a huge amount of people.But on the kit (specifically the shorts) they sometimes use a version of that with the lines of a ball behind it (it changes depending on which kit they're wearing, which is part of why this works).Then on the main badge they add more and you get an outer ring with Philadelphia and a bunch of stars on it.All of these are interchangeable and taking some parts away or adding other bits doesn't stop people recognising the brand.
Quote from: paul_e on June 22, 2023, 06:14:15 PMWay back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:They also change the colours around on that so sometimes it's a white background with blue 6 and stars (which I suspect is actually the 'normal' version but this image works better on here). Either way, fundamentally it's 2/3 colours and contains nothing but the core elements of the clubs identity. This is on a par with the icons for Disney, Facebook, Amazon, Xbox etc, etc. Simple and instantly recognisable for a huge amount of people.But on the kit (specifically the shorts) they sometimes use a version of that with the lines of a ball behind it (it changes depending on which kit they're wearing, which is part of why this works).Then on the main badge they add more and you get an outer ring with Philadelphia and a bunch of stars on it.All of these are interchangeable and taking some parts away or adding other bits doesn't stop people recognising the brand.From the bits I do know you are bang on the money Purslow and the badge choices was very much driven by CP. He was directly informed by some very senior industry people that the options they were considering were “outdated” “didn’t translate to all media” and how internally it’s not been popular. But CP carried on anyway. The pause is reflection time now to really review how we look long term. Changing everything over comes at a HUGE cost. I very much expect something going forwards that’s unique to us as a club and a “brand”. The round crest is not unique and doesn’t stand out amongst the crowd.A lion by itself with Aston Villa is something symbolic to us. I wouldn’t be surprised if this is the route we’re going to go down. But ultimately it will be discussed over the coming year and done for our 150 year next season. Also - New man is not impressed with the commercial deals done by CP. Despite BK8 being announced on a 3 year deal I would expect we have an early exit from this and come next summer we have a new sponsor
Quote from: VinnieChase84 on June 22, 2023, 07:40:57 PMQuote from: paul_e on June 22, 2023, 06:14:15 PMWay back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:They also change the colours around on that so sometimes it's a white background with blue 6 and stars (which I suspect is actually the 'normal' version but this image works better on here). Either way, fundamentally it's 2/3 colours and contains nothing but the core elements of the clubs identity. This is on a par with the icons for Disney, Facebook, Amazon, Xbox etc, etc. Simple and instantly recognisable for a huge amount of people.But on the kit (specifically the shorts) they sometimes use a version of that with the lines of a ball behind it (it changes depending on which kit they're wearing, which is part of why this works).Then on the main badge they add more and you get an outer ring with Philadelphia and a bunch of stars on it.All of these are interchangeable and taking some parts away or adding other bits doesn't stop people recognising the brand.From the bits I do know you are bang on the money Purslow and the badge choices was very much driven by CP. He was directly informed by some very senior industry people that the options they were considering were “outdated” “didn’t translate to all media” and how internally it’s not been popular. But CP carried on anyway. The pause is reflection time now to really review how we look long term. Changing everything over comes at a HUGE cost. I very much expect something going forwards that’s unique to us as a club and a “brand”. The round crest is not unique and doesn’t stand out amongst the crowd.A lion by itself with Aston Villa is something symbolic to us. I wouldn’t be surprised if this is the route we’re going to go down. But ultimately it will be discussed over the coming year and done for our 150 year next season. Also - New man is not impressed with the commercial deals done by CP. Despite BK8 being announced on a 3 year deal I would expect we have an early exit from this and come next summer we have a new sponsor That's fine, but how come they got themselves stuck with the new badge they don't want for a season? That's the worst bit.
how come they got themselves stuck with the new badge they don't want for a season? That's the worst bit.