Crest Review

[Pat Mustard]

Maybe Heck has seen the badge with the hula-hooping Hippo and decided we have missed an opportunity?

[London Villan]

Or a name change to Aston Villans now the Vegas option isnt happening.

[German James]

THE Aston Villans, if you please.

[chrisw1]

If it means getting rid of the star or turning the lion back round before we spend thousands on refitting the stadium, then I'm ok with that.

[Nev]

In years to come we will remember the "season of two badges"....

[Brazilian Villain]

We had the crest, now this is the trough.

[Drummond]

We had the crest, now this is the trough.

Ah so the shirt has the crest on the (sound)waves...

[paul_e]

Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.

If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:



They also change the colours around on that so sometimes it's a white background with blue 6 and stars (which I suspect is actually the 'normal' version but this image works better on here). Either way, fundamentally it's 2/3 colours and contains nothing but the core elements of the clubs identity. This is on a par with the icons for Disney, Facebook, Amazon, Xbox etc, etc. Simple and instantly recognisable for a huge amount of people.

But on the kit (specifically the shorts) they sometimes use a version of that with the lines of a ball behind it (it changes depending on which kit they're wearing, which is part of why this works).

Then on the main badge they add more and you get an outer ring with Philadelphia and a bunch of stars on it.

All of these are interchangeable and taking some parts away or adding other bits doesn't stop people recognising the brand.

[wince]

Made us look a bit small time with homage to 82 again……

[The Man With A Stick]

Maybe Heck's going to get his crayons out, design his own badge then get it tattooed on his leg.

I hate the current badge and couldn't wait for them to ditch it.  It just reminds me of 15 years (mostly) shite.

[pauliewalnuts]

“The new crest on the kit allows us to look forward to the exciting season ahead of us on the pitch, while the existing shield reminds us of our roots and where we came from. “Proud history, bright future”as our recent motto accurately described Aston Villa’s current ambitions. Just as Unai’s team displays flexibility on the pitch, the choice of crest allows us flexibility in the marketing space.”

We didn’t really say that, did we?

What horseshit. The existing shield reminds us of the pathetic man baby who drew it in MS Paint 15 years ago, before his new girlfriend said he wasn’t allowed to like football any more, more like.

[paul_e]

“The new crest on the kit allows us to look forward to the exciting season ahead of us on the pitch, while the existing shield reminds us of our roots and where we came from. “Proud history, bright future”as our recent motto accurately described Aston Villa’s current ambitions. Just as Unai’s team displays flexibility on the pitch, the choice of crest allows us flexibility in the marketing space.”

We didn’t really say that, did we?

What horseshit. The existing shield reminds us of the pathetic man baby who drew it in MS Paint 15 years ago, before his new girlfriend said he wasn’t allowed to like football any more, more like.

I think th4e concept of that statement is fine, the actual playing out of it with 2 very different, but equally 'heavy' designs doesn't fit what they're saying. I suspect though that what we'll see is the current 'badge' kept going forward and a whole set of other branding options, probably including some more heraldic options, added to it by next summer.

[CT]

Maybe we'll get to vote on a new badge each season, to go with our new kit each season. That might be fun.

Surely we’ll get the hippo eventually?!

[tomd2103]

Made us look a bit small time with homage to 82 again……

It's not a homage to '82 though is it?  We had that badge for a number of years before and after. 

[German James]

Maybe we'll get to vote on a new badge each season, to go with our new kit each season. That might be fun.

Surely we’ll get the hippo eventually?!

In light of what I deem today's duplicitous bullshit from the club, and with a heavy heart, I have decided to withdraw the Hippo badge from consideration.