Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:
I now regret taking the piss out of Leeds when they fucked theirs up.
Quote from: Drummond on June 22, 2023, 08:12:09 PMI now regret taking the piss out of Leeds when they fucked theirs up.To be fair, nothing will ever out-shit this
Purslow and the badge choices was very much driven by CP. He was directly informed by some very senior industry people that the options they were considering were “outdated” “didn’t translate to all media” and how internally it’s not been popular. But CP carried on anyway. The pause is reflection time now to really review how we look long term. Changing everything over comes at a HUGE cost.
If Heck and everybody else thought Purslow's badge was poor branding, then you don't reinforce failure.
Quote from: Ads on June 22, 2023, 08:35:34 PMIf Heck and everybody else thought Purslow's badge was poor branding, then you don't reinforce failure.Because what they've opted to do - throw some bullshit about 1982 in - isn't reinforcing failure?Really badly handled clusterfuck.
Last thing they should have done with Purslow before he left was post a video of him in the shower and then claimed the whole badge thing was a dream.
Instead of the marketing babble, they’d have been better off being honest. “In light of the commercial management changes we are reviewing the rebrand to ensure it’s fit for purpose.”