Villa Park Redevelopment

[Sexual Ealing]

Spurs turnover compared to ours
-Higher capacity
-Much more expensive tickets- prices range for category 'B' game is £48-95 as opposed to our £40.50 to 68.50
-Much slicker catering operation, including being open after the game for a few hours. There's no issue getting a beer or a pie or a gourmet vegan treat
-Being in Europe has simply meant more games played at the stadium, this will obviously help bridge the gap this season
-Hosting the NFL twice a year is a massive revenue generator
-Much better concert provision- 5 nights of Beyonce and then Red Hot Chili Peppers this year, that's 6 nights of revenue.
-Hosting other events, there's been a few rugby games played there if I recall

You can see how it all adds up

They're welcome to them.

[chrisw1]

they could convert the old Stumps building into another Lower Grounds type place i suppose 

That's the new Villa Live.

Makes you think that this is unlikely to be a free facility for all fans when they seem to be so short of hospitality space within the ground.

No way on earth would this have ever been free - think at least £50 per match.

With the original 'Villa Live' plan I was thinking more of a Box Park type facility that would have made money from catering revenue.  But feels unlikely now.

[London Villan]

I think that's exactly what the offer will be in the "Warehouse"/Stumps. Benches surrounded by a couple of bars and catering outlets (which will be independent).

Boxpark charge £10 - £15 - so no doubt the club would charge more - which may include a drink.

[Risso]

they could convert the old Stumps building into another Lower Grounds type place i suppose 

That's the new Villa Live.

Which is going to be called the Warehouse.

[chrisw1]

I think that's exactly what the offer will be in the "Warehouse"/Stumps. Benches surrounded by a couple of bars and catering outlets (which will be independent).

Boxpark charge £10 - £15 - so no doubt the club would charge more - which may include a drink.

I don't remember paying to get into Box Park at Wembley?

[brontebilly]

I genuinely don’t think they understand their target audience if they think these overpriced packages are what regular match goers want and can afford…or may be that’s the whole point (ie targetting day trippers rather than regular match going Villa fans).

Redscouse and Tootinham have loads of daytrippers, build a bigger stadium and target both....priority to 'regular' fans

Liverpool have a worldwide 'fan' base with people with people travelling from all over the world to go to Anfield.  Spurs are based in London, which has massive numbers of tourists milling around each weekend looking for something to do and in many cases, just wanting to watch a Premier League match.

We and Birmingham have neither of those, so I'm not sure that demand is there really.

Birmingham is the second biggest city in the UK and effectively it's a one club city for decent football. With a good team playing European competitions, if we can't manage to get 55k+ into the ground every two weeks including a sizeable portion of corporate and tourists it's all the one. I think we are also forgetting how much tourists and opposition fans like going to Villa Park. It's quirky compared to many modern "entertainment venues", a genuine football stadium and we need to market it a lot better. The club needs to finally starting match the ambition of its coach and knock that eyesore of a North Stand.

The main problem is the inability to shift quickly, and safely, people back towards new street station.  Over 100 trains a day from Euston go to New Street so getting more daytrippers in should be easy.

[AV82EC]

Here’s the scale of the issue as I see it (figures are the year end 2022 numbers as per Deloittes)

Spurs

Match day €125m
Broadcast €182m
Commercial €215m

Total €532m

Villa

Match day €19m
Broadcast €123m
Commercial €39m

Total €210m

This will of course have altered somewhat for year end 2023. Our on pitch performance will be the driver for big changes to broadcast revenues last year and this and this is helping with better commercial opportunities.

- we’ve closed that gap on broadcast income as we finished higher in the league and may do again this year
- we will increase commercial income if we can deliver Champs League. Adidas kit deal is the start, interesting to see if BK8 stay as headline shirt sponsor if we get top 4 but there’ll be other deals to support that. Some of the concert stuff will have helped with commercial income as well.

Which just leaves Matchday income. We’re so behind in this area it seems to make no sense re: the North Stand and increasing corporate and GA+ opportunities but in terms of the football results driving everything else I can see some logic in wanting to keep 4 sides of the ground open. Let’s wait and see if there’s bigger and grander plans to help start bridging the gap. In the meantime I think we’re about to have our pips squeaked.

[VillaTim]

All fine while we are doing well on the pitch but we all know if results start falling away the numbers will start dropping , that's what's happened historically anyway .

If we don't generate more commercial and matchday income, we will see results slipping away because the better-funded clubs will be able to afford the players that we can't (because of FFP). It's a vicious cycle and at the moment we are not equipped to compete at the top level because the pricing and ground-capacity are out of whack.

the big extra revenue opportunities must be largely generated from big commercial sponsorship deals , not putting ticket prices up, that will only get you so far.
How are Spurs turnover x3 ours ?? cant be gate receipts driving this ?
Heck needs to get better sponsorship deals largely and if we get into the Champs League that will help massively

I agree that ticket prices are only a short-term / small-opportunity move. Spurrrrrrrs have over a third more capacity in the stadium; their ticket prices will be higher than ours; their match-day commercial operation is slick-as-shit (in-ground catering is very smart; their store has 15 tills serving a steady and high demand). I do not know much about the commercial / sponsorship deals but Levy - as we know - is a wily old fox and I'm willing to bet their non-match commercial activities knock ours into a cocked hat.

i know they had stuff like Beyonce doing 5 nights there last year and for stuff like that stadiums can charge +£1m a night easily. they can compete with Wembley for events now.
If we had something like that in Brum maybe thats what Heck/NSWE have in mind

[VillaTim]

Here’s the scale of the issue as I see it (figures are the year end 2022 numbers as per Deloittes)

Spurs

Match day €125m
Broadcast €182m
Commercial €215m

Total €532m

Villa

Match day €19m
Broadcast €123m
Commercial €39m

Total €210m

This will of course have altered somewhat for year end 2023. Our on pitch performance will be the driver for big changes to broadcast revenues last year and this and this is helping with better commercial opportunities.

- we’ve closed that gap on broadcast income as we finished higher in the league and may do again this year
- we will increase commercial income if we can deliver Champs League. Adidas kit deal is the start, interesting to see if BK8 stay as headline shirt sponsor if we get top 4 but there’ll be other deals to support that. Some of the concert stuff will have helped with commercial income as well.

Which just leaves Matchday income. We’re so behind in this area it seems to make no sense re: the North Stand and increasing corporate and GA+ opportunities but in terms of the football results driving everything else I can see some logic in wanting to keep 4 sides of the ground open. Let’s wait and see if there’s bigger and grander plans to help start bridging the gap. In the meantime I think we’re about to have our pips squeaked.

matchday is a big gap
But Commercial is colossall

[VillaTim]

I think that's exactly what the offer will be in the "Warehouse"/Stumps. Benches surrounded by a couple of bars and catering outlets (which will be independent).

Boxpark charge £10 - £15 - so no doubt the club would charge more - which may include a drink.

that will generate peanuts , it won't scratch the surface of the issue

[eamonn]

Spurs turnover compared to ours
-Higher capacity
-Much more expensive tickets- prices range for category 'B' game is £48-95 as opposed to our £40.50 to 68.50
-Much slicker catering operation, including being open after the game for a few hours. There's no issue getting a beer or a pie or a gourmet vegan treat
-Being in Europe has simply meant more games played at the stadium, this will obviously help bridge the gap this season
-Hosting the NFL twice a year is a massive revenue generator
-Much better concert provision- 5 nights of Beyonce and then Red Hot Chili Peppers this year, that's 6 nights of revenue.
-Hosting other events, there's been a few rugby games played there if I recall

You can see how it all adds up

They're welcome to them.

Yeah, we got Pink and The Boss so there.

[DB]

Here’s the scale of the issue as I see it (figures are the year end 2022 numbers as per Deloittes)

Spurs

Match day €125m
Broadcast €182m
Commercial €215m

Total €532m

Villa

Match day €19m
Broadcast €123m
Commercial €39m

Total €210m

This will of course have altered somewhat for year end 2023. Our on pitch performance will be the driver for big changes to broadcast revenues last year and this and this is helping with better commercial opportunities.

- we’ve closed that gap on broadcast income as we finished higher in the league and may do again this year
- we will increase commercial income if we can deliver Champs League. Adidas kit deal is the start, interesting to see if BK8 stay as headline shirt sponsor if we get top 4 but there’ll be other deals to support that. Some of the concert stuff will have helped with commercial income as well.

Which just leaves Matchday income. We’re so behind in this area it seems to make no sense re: the North Stand and increasing corporate and GA+ opportunities but in terms of the football results driving everything else I can see some logic in wanting to keep 4 sides of the ground open. Let’s wait and see if there’s bigger and grander plans to help start bridging the gap. In the meantime I think we’re about to have our pips squeaked.

Just out of interest, how long before Spuds pay off the new stadium against those figures?

[LeeB]

Don't forget the Flan Flingers next summer.

[London Villan]

I think that's exactly what the offer will be in the "Warehouse"/Stumps. Benches surrounded by a couple of bars and catering outlets (which will be independent).

Boxpark charge £10 - £15 - so no doubt the club would charge more - which may include a drink.

that will generate peanuts , it won't scratch the surface of the issue

Of course not on its own - but it's the principle.

Everything will have its price and be chargeable. From 1500 fans in an old warehouse, through to being able to pay a couple of grand per match per person to sit in the players tunnel, like Man City do

[AV82EC]

Here’s the scale of the issue as I see it (figures are the year end 2022 numbers as per Deloittes)

Spurs

Match day €125m
Broadcast €182m
Commercial €215m

Total €532m

Villa

Match day €19m
Broadcast €123m
Commercial €39m

Total €210m

This will of course have altered somewhat for year end 2023. Our on pitch performance will be the driver for big changes to broadcast revenues last year and this and this is helping with better commercial opportunities.

- we’ve closed that gap on broadcast income as we finished higher in the league and may do again this year
- we will increase commercial income if we can deliver Champs League. Adidas kit deal is the start, interesting to see if BK8 stay as headline shirt sponsor if we get top 4 but there’ll be other deals to support that. Some of the concert stuff will have helped with commercial income as well.

Which just leaves Matchday income. We’re so behind in this area it seems to make no sense re: the North Stand and increasing corporate and GA+ opportunities but in terms of the football results driving everything else I can see some logic in wanting to keep 4 sides of the ground open. Let’s wait and see if there’s bigger and grander plans to help start bridging the gap. In the meantime I think we’re about to have our pips squeaked.

Just out of interest, how long before Spuds pay off the new stadium against those figures?

Haven’t a clue and have no desire to go digging in their accounts to find out.