Chris Heck - President of Business Operations

[danno]

Heck has gone for the easy option, fleece the loyal fan base. What is he doing on the commercial side though? Birmingham based Cadbury are sponsoring ManU, why haven’t we now got a foot in the door there? Or, at any of the other numerous service providers to football clubs? I know we don’t have the pull of ManU globally but even so, increased revenue from Sponsorship should be the benchmark for Heck’s success or otherwise, not, how much he can squeeze from the loyal fan base.

I’m not sure I quite understand how Heck is fleecing the loyal fan base.

The CL tickets are about £20 a game more than we expected, so £80 over the season assuming we don’t progress - I imagine it’s a fairly small percentage over the total cost for most of us season ticket holders.

He’s  trying to grow revenue by selling hospitality and GA+ - if anything he’s trying to fleece the day trippers.

So... anybody that isn't a season ticket holder is not the loyal fan base, and is a day tripper.
Got it.

[oldhill_avfc]

You haven’t really got it have you.

[danno]

You haven’t really got it have you.

Clearly not. Please use small words oh wise one.

[oldhill_avfc]

I tried keeping it to 2 syllables just for you.

[danno]

I tried keeping it to 2 syllables just for you.

A champions league ticket will cost £94 for somebody who is not a season ticket holder. That is significantly extra. That is in some posters opinion "fleecing the loyal fan base".

And if you truly believe the only folk buying GA+ seats are day trippers who it's absolutely fine to fleece, well I disagree.

But it's only £20 extra for you. And you're alright so that's marvelous.

[paul_e]

I'm currently in a meeting with a Man City friend, he is a season ticket holder and in the cup scheme. His ticket for Inter next week was £37:50, and they have been moaning as that is a hike from last year. We have had our trousers pulled down.

Comparing us with Man City is meaningless, they have the turnover, backing and FFP 'clearance' to do whatever they like, as well as a ground that has a 54k capacity that was originally given to them for about £20m quid. They've also cheated the system to a ridiculous degree to create that situation.

Well this has given us all a laugh this afternoon.
The keyword being turnover. The commercial side of the other clubs in the top 5 dwarfs ours. Increasing ticket prices adds next to nothing in the big picture financially. Ditto GA+. Small fry revenue wise. Emery has raised our profile massively, making us very attractive to commercial partnerships. This is how the other clubs have made money, and plenty of it.
As you say City have the backing, then so do we with NSWE.
And yes they clearly are cheats.
But they are way more savvy commercially, along with your Spurs, Arsenals of the world, and this is what we need to learn now we have a successful team.
We are in the limelight for once and need to exploit it to the max.
Raising ticket prices to daft levels, relevant to average wages in the local community, is a business model that no other top club has adopted surprisingly. And about 80% on here are fuming/disillusioned/priced out.
It's a bad idea and hasn't been well received clearly.
I'm involved in the delivery of railway infrastructure projects that cost millions, new junctions/stations/new routes.
They are funded via commercial partnerships.
They are not funded by  Mr Smith on the 8:15 to Paddington
It's how big business works. Perhaps if we get savvy we can charge £30 for Real Madrid like City did last year.

If you focus on a tiny part of what is put in front of you that you can handle easily and ignore everything difficult I guess it explains why railway infrastructure projects in the UK rarely deliver on time or to budget.

I can't be arsed to argue with you though, if you want to hold Man City up as an example of how to do things the right way then there really is no point.

[VillaTim]

Heck has gone for the easy option, fleece the loyal fan base. What is he doing on the commercial side though? Birmingham based Cadbury are sponsoring ManU, why haven’t we now got a foot in the door there? Or, at any of the other numerous service providers to football clubs? I know we don’t have the pull of ManU globally but even so, increased revenue from Sponsorship should be the benchmark for Heck’s success or otherwise, not, how much he can squeeze from the loyal fan base.

I’m not sure I quite understand how Heck is fleecing the loyal fan base.

Have you been on Mars or something these last 2 years

[Chip Butty 111]

I'm currently in a meeting with a Man City friend, he is a season ticket holder and in the cup scheme. His ticket for Inter next week was £37:50, and they have been moaning as that is a hike from last year. We have had our trousers pulled down.

Comparing us with Man City is meaningless, they have the turnover, backing and FFP 'clearance' to do whatever they like, as well as a ground that has a 54k capacity that was originally given to them for about £20m quid. They've also cheated the system to a ridiculous degree to create that situation.

Well this has given us all a laugh this afternoon.
The keyword being turnover. The commercial side of the other clubs in the top 5 dwarfs ours. Increasing ticket prices adds next to nothing in the big picture financially. Ditto GA+. Small fry revenue wise. Emery has raised our profile massively, making us very attractive to commercial partnerships. This is how the other clubs have made money, and plenty of it.
As you say City have the backing, then so do we with NSWE.
And yes they clearly are cheats.
But they are way more savvy commercially, along with your Spurs, Arsenals of the world, and this is what we need to learn now we have a successful team.
We are in the limelight for once and need to exploit it to the max.
Raising ticket prices to daft levels, relevant to average wages in the local community, is a business model that no other top club has adopted surprisingly. And about 80% on here are fuming/disillusioned/priced out.
It's a bad idea and hasn't been well received clearly.
I'm involved in the delivery of railway infrastructure projects that cost millions, new junctions/stations/new routes.
They are funded via commercial partnerships.
They are not funded by  Mr Smith on the 8:15 to Paddington
It's how big business works. Perhaps if we get savvy we can charge £30 for Real Madrid like City did last year.

If you focus on a tiny part of what is put in front of you that you can handle easily and ignore everything difficult I guess it explains why railway infrastructure projects in the UK rarely deliver on time or to budget.

I can't be arsed to argue with you though, if you want to hold Man City up as an example of how to do things the right way then there really is no point.

You responded to my post then I responded to yours. It's a forum for discussion. No point getting excited about things.
If I'd been in a meeting with a Liverpool fan I could have highlighted their prices. But I wasn't. The point is the same though. We need to be looking at much more lucrative things before reverting to ticketing.And yes Man City should be relegated, they are a disgrace, but I think everyone agrees on that

[paul_e]

Who's excited? I'm fucking bored of the constant whinging about Heck. It's not me that tried to put Man City up as an example of how to handle finances.

[PeterWithesShin]

If you're bored of Heck talk then it's probably an idea not to go into a thread about him.

[VillaTim]

Who's excited? I'm fucking bored of the constant whinging about Heck. It's not me that tried to put Man City up as an example of how to handle finances.

Fair point. Let him just crack on destroying goodwill, loyalty, the feel good factor. We should all know our place and pipe down.

[paul_e]

If you're bored of Heck talk then it's probably an idea not to go into a thread about him.

I'm not bored of most odf the talk, I'm bored of people being so fucking desperate to turn him into some sort of panto villain.

[john e]

If you're bored of Heck talk then it's probably an idea not to go into a thread about him.

I'm not bored of most odf the talk, I'm bored of people being so fucking desperate to turn him into some sort of panto villain.

Oh no they’re not

[VillaTim]

If you're bored of Heck talk then it's probably an idea not to go into a thread about him.

I'm not bored of most odf the talk, I'm bored of people being so fucking desperate to turn him into some sort of panto villain.

Oh no they’re not

He's behind you !!!!

[Dante Lavelli]

You responded to my post then I responded to yours. It's a forum for discussion. No point getting excited about things.
If I'd been in a meeting with a Liverpool fan I could have highlighted their prices. But I wasn't. The point is the same though. We need to be looking at much more lucrative things before reverting to ticketing.And yes Man City should be relegated, they are a disgrace, but I think everyone agrees on that
[/quote]

I kinda work in a similar industry and from my perspective big business typically only get involved when infrastructure/assets are being traded. Without building a stadium, I struggle to see how we’ll generate real investment other than organic sponsorship etc.

I’m not deliberately being facetious, but I’m intrigued to hear what joint ventures, assets we could sell, or opportunities we can exploit to move the dial?