Hopefully it's a recognition that we need to improve the commercial side of things if we are going to be truly competitive in this league. We have been here before, where we have been very close to making that next step, but have failed to do so.
For all the moaning from Spurs fans, they have had a poor season but are still in the hunt to finish 6th. Leicester have had a poor season and look likely to get relegated and West Ham have been in the relegation picture all season. We need to take that next step to become the kind of club who can have a blip of a season and still finish well inside the top half or just continue seamlessly when a manager leaves rather than the whole club falling apart and taking the best part of a decade to recover.