Crest Review

[Duncan Shaw]

It's shit, and they've breached FA rules in the way they've introduced it.

Mmm, in their view they haven't, they did a survey to STs and Members ad reckon they got a bigger response then on the survey for the round one (what I read from the FAB minutes).  Problem is, the survey basically only really gave the choice of a shield if I recall.  So in their view the fact they did a survey is complying with the consultation rules.

[sid1964]

With regards to the breach of FA Rules about the new badge, who do you report this to? - if we did report it do the club get a fine?

[Drummond]

It's shit, and they've breached FA rules in the way they've introduced it.

You'll grow to love it. And so will the children of today...

[Risso]

It's shit, and they've breached FA rules in the way they've introduced it.

Mmm, in their view they haven't, they did a survey to STs and Members ad reckon they got a bigger response then on the survey for the round one (what I read from the FAB minutes).  Problem is, the survey basically only really gave the choice of a shield if I recall.  So in their view the fact they did a survey is complying with the consultation rules.

In his view Donald Trump was innocent.

[Risso]

I think they’ll argue that they used the same consultation that informed last years round badge.
The round badge had to be changed, it looked far too similar to Chelsea’s current badge

I don't think so. After that consultation the club said this:

"The initial announcement of the review was positively received and supported by consistent feedback that our current crest does not represent our heritage or ambition well enough. By allowing you to vote on our next club crest now, and by completing this process in Autumn 2022, we will be in a position to go into the 2023/24 season with a club crest we are all proud of and that reflects our shared ambitions for the future of our club."

So what have we ended up with? A slightly tweaked version of the same badge.

[Brazilian Villain]

It's shit, and they've breached FA rules in the way they've introduced it.

Correct, even after a few months of "getting used" to it, it's still fucking shit!

An unnecessary change, the product of a short, balding man trying to make his mark.

[Dr Butler]

I like it but then again I like whatever Aston Villa put out.

Me too

same here and to be honest it has grown on me...I like it

UTV
The Doc

[algy]

It’s ok. Prefer the version on the montage with the detailed lion and like the fact it’s got Aston Villa written on it instead of AVFC on the old shield.
I’ve a feeling they ditch last seasons badge as it’ll save a few quid when they just stick a transfer over all the shields around the ground, rather than replace them.

I'd suspect whilst cost is a factor, there's also consistency. For example whilst ford periodically update their logo, it's basically been the same for near enough 100 years



I pick Ford, you could equally say McDonalds or anywhere really



Moving to a round badge having had a shield badge for almost our entire history makes no sense in those sort of terms, you lose all the brand recognition, it wasn't particularly distinctive over Chelsea's badge etc etc

[jwarry]

https://x.com/avfcofficial/status/1796421451677143229?s=61&t=5gNHKFDBiIG50p8ei1L0Vg

[Risso]

There are plenty of other clubs with shield shaped badges. Arsenal, Bournemouth, Fulham, Everton, Arsenal, Southampton, Burnley etc. All shield shaped or with shields as part of the overall design.

[Brazilian Villain]

It's a fair point. https://x.com/AVL8ton/status/1796440600478360005

[pauliewalnuts]

I don't like it massively, the general concept is fine, but the lion is way too big so it looks cramped at the top, I don't like the star being there and I'd prefer Aston Villa at the top.

However recently I've found that every time I think about it, every time i engage on it on here (and i know, i know, I don't have to, and I am doing it now, I am that stupid), every time I read people tweeting about it, every interaction I have with the concept of a new badge, another little piece of my will to live slips away.

So, basically, Villa, just get it out there, all over the site, all over social media, paint it all over the city, just do whatever you have to do to make this entire subject a thing of the past.

[Villan82]

Some won't care, and that's fine. Some are caught up in the feel good factor of Emery and the team. And that's fine.

But it is such an insult to our intelligence to deliver this. One thing was absolutely crystal clear- there was a huge desire to get away from the 2007- era badge, to at the very least update the colour of the lion if nothing else.

To do that in 2022 only to then revert back a year later to the old badge we were to get away from and try to dress it up as a new rebrand is proof that the club now operates in some sort of 'post-truth' manner with its own fans (customers?).

[pauliewalnuts]

Some won't care, and that's fine. Some are caught up in the feel good factor of Emery and the team. And that's fine.

But it is such an insult to our intelligence to deliver this. One thing was absolutely crystal clear- there was a huge desire to get away from the 2007- era badge, to at the very least update the colour of the lion if nothing else.

To do that in 2022 only to then revert back a year later to the old badge we were to get away from and try to dress it up as a new rebrand is proof that the club now operates in some sort of 'post-truth' manner with its own fans (customers?).

Yes yes yes, we know, and it's been said ONE HUNDRED THOUSAND TIMES on here. But it is what it is.

[pauliewalnuts]

Although one thing i will say, they haven't done a job of resizing it down to make the small version top left of the OS. That needs looking at again.