Quote from: Reformation on January 10, 2024, 04:42:31 PMThis is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.From someone who has branded organisations, one area I would initially look at is to look at the most common aspects across the clubs crest history, thinking about what has been most prevelant. I'd then look to balance this against moderninity and areas of conflict.I settle on the below for the following reasons:1. Lion facing left, self explanatory. It was orginally in print in claret for print and laterly gold on the trinity in the 1920s. Then claret on the first proper crest on the shirt. I'd use the Lerner lion v2 for consistency, and the detailed version is very good.2. Ribbon, used on our badges from 1880s until 2000s. I've based the blue border similar to how the colours are used on the mosiacs which is something we are known for.3. Year...balances requests and adds something.4. Whilst a shield has been used in any form across the club from 1880s until now, even at the same point as the roundel, I'd remove the debate and use shapes as part of a wider brand strategy. (E.g. shapes around the lion for merch, on the back of shirt for say celebratory / nostalgic reimagined kits)5. Name in full as its unique / requested.Star etc. can form part of a wider brand hierarchy, same way as I would use 'the villans' and 'the lions'. I'd put the gold version on the shirt and claret elsewhere - no different to how Liverpool uses their red liverbird in print and elsewhere and typically white on their homeshirt.I like these.
This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.From someone who has branded organisations, one area I would initially look at is to look at the most common aspects across the clubs crest history, thinking about what has been most prevelant. I'd then look to balance this against moderninity and areas of conflict.I settle on the below for the following reasons:1. Lion facing left, self explanatory. It was orginally in print in claret for print and laterly gold on the trinity in the 1920s. Then claret on the first proper crest on the shirt. I'd use the Lerner lion v2 for consistency, and the detailed version is very good.2. Ribbon, used on our badges from 1880s until 2000s. I've based the blue border similar to how the colours are used on the mosiacs which is something we are known for.3. Year...balances requests and adds something.4. Whilst a shield has been used in any form across the club from 1880s until now, even at the same point as the roundel, I'd remove the debate and use shapes as part of a wider brand strategy. (E.g. shapes around the lion for merch, on the back of shirt for say celebratory / nostalgic reimagined kits)5. Name in full as its unique / requested.Star etc. can form part of a wider brand hierarchy, same way as I would use 'the villans' and 'the lions'. I'd put the gold version on the shirt and claret elsewhere - no different to how Liverpool uses their red liverbird in print and elsewhere and typically white on their homeshirt.
Quote from: paul_e on January 10, 2024, 06:09:42 PMQuote from: Goldenballs on January 10, 2024, 05:57:54 PMBottom middle looks like the Peugeot badge.Those designs are nice 👍🏻I know, I said earlier today that I'd like to see something in that style, Neither of them are quite right and I'd expect us to create something not do 2minutes of an image search on google, but I really want something like the Liverpools liver bird, Arsenals cannon or Tottenhams cockerel, all 3 are instantly recognisable, simple and scalable. I know it doesn't matter much in the long term but if we're going to rebrand they're the sort of logos/badges we should be looking at for ideas.Of the nine in the link the only ones I really dislike are top right and bottom left because they both look like a lion doing mime and the middle right because our lion has to be facing forward not looking over it's shoulder.Agree, these stand alone crests are what I like most. I still think you can do it with a fierce lion, but I get what you mean.
Quote from: Goldenballs on January 10, 2024, 05:57:54 PMBottom middle looks like the Peugeot badge.Those designs are nice 👍🏻I know, I said earlier today that I'd like to see something in that style, Neither of them are quite right and I'd expect us to create something not do 2minutes of an image search on google, but I really want something like the Liverpools liver bird, Arsenals cannon or Tottenhams cockerel, all 3 are instantly recognisable, simple and scalable. I know it doesn't matter much in the long term but if we're going to rebrand they're the sort of logos/badges we should be looking at for ideas.Of the nine in the link the only ones I really dislike are top right and bottom left because they both look like a lion doing mime and the middle right because our lion has to be facing forward not looking over it's shoulder.
Bottom middle looks like the Peugeot badge.Those designs are nice 👍🏻
Quote from: Dogtanian on January 10, 2024, 06:09:08 PMQuote from: Reformation on January 10, 2024, 04:42:31 PMThis is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.From someone who has branded organisations, one area I would initially look at is to look at the most common aspects across the clubs crest history, thinking about what has been most prevelant. I'd then look to balance this against moderninity and areas of conflict.I settle on the below for the following reasons:1. Lion facing left, self explanatory. It was orginally in print in claret for print and laterly gold on the trinity in the 1920s. Then claret on the first proper crest on the shirt. I'd use the Lerner lion v2 for consistency, and the detailed version is very good.2. Ribbon, used on our badges from 1880s until 2000s. I've based the blue border similar to how the colours are used on the mosiacs which is something we are known for.3. Year...balances requests and adds something.4. Whilst a shield has been used in any form across the club from 1880s until now, even at the same point as the roundel, I'd remove the debate and use shapes as part of a wider brand strategy. (E.g. shapes around the lion for merch, on the back of shirt for say celebratory / nostalgic reimagined kits)5. Name in full as its unique / requested.Star etc. can form part of a wider brand hierarchy, same way as I would use 'the villans' and 'the lions'. I'd put the gold version on the shirt and claret elsewhere - no different to how Liverpool uses their red liverbird in print and elsewhere and typically white on their homeshirt.I like these.Me too.
A guy on Twitter has posted a critique and opinion thread on the Heck crest, identified where he thinks it doesn't work and altered it with his recommendations. The above is his design.I think it is superb and does everything the club said they wanted it to do.
That's really good.Claret lion on light blue works perfectly...yellow/gold/light blue on claret would be good too. Take the shield away and it's perfect! ;-)
Quote from: frankmosswasmyuncle on January 10, 2024, 07:52:37 PMThat's really good.Claret lion on light blue works perfectly...yellow/gold/light blue on claret would be good too. Take the shield away and it's perfect! ;-)I’ve just seen his design brief on Twitter and he has an option without the shield, again it looks very good.
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Topic: Crest Review (Read 281187 times)
