The one thing that I am really looking forward to is the introduction of the new kit, then maybe, just maybe people will FUCKING WELL STOP doing mock ups of the badge and/or the new kit.
Quote from: Reformation on January 10, 2024, 04:42:31 PMThis is an interesting debate across platformsI'd like to take issue with that assertion.
This is an interesting debate across platforms
This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.From someone who has branded organisations, one area I would initially look at is to look at the most common aspects across the clubs crest history, thinking about what has been most prevelant. I'd then look to balance this against moderninity and areas of conflict.I settle on the below for the following reasons:1. Lion facing left, self explanatory. It was orginally in print in claret for print and laterly gold on the trinity in the 1920s. Then claret on the first proper crest on the shirt. I'd use the Lerner lion v2 for consistency, and the detailed version is very good.2. Ribbon, used on our badges from 1880s until 2000s. I've based the blue border similar to how the colours are used on the mosiacs which is something we are known for.3. Year...balances requests and adds something.4. Whilst a shield has been used in any form across the club from 1880s until now, even at the same point as the roundel, I'd remove the debate and use shapes as part of a wider brand strategy. (E.g. shapes around the lion for merch, on the back of shirt for say celebratory / nostalgic reimagined kits)5. Name in full as its unique / requested.Star etc. can form part of a wider brand hierarchy, same way as I would use 'the villans' and 'the lions'. I'd put the gold version on the shirt and claret elsewhere - no different to how Liverpool uses their red liverbird in print and elsewhere and typically white on their homeshirt.
This is an interesting debate across platforms, not just because we can all see 'what we could have won' but also because we've all had different iterations through our lives - regardless of generations that evokes some sense of 'what is Aston Villa' to each of us.
Quote from: Reformation on January 10, 2024, 04:42:31 PMThis is about 95% of what I'd like (I'd not thought of the club name being in the ribbon but I think that works as a really good nod to our history as well fitting with a more clean and modern look).The only thing I'd change is to give the lion a cleaner silhouette (you've used the Lerner one which I'm not a fan of).I'd prefer something like the bottom middle here:
Bottom middle looks like the Peugeot badge.Those designs are nice 👍🏻
Quote from: Goldenballs on January 10, 2024, 05:57:54 PMBottom middle looks like the Peugeot badge.Those designs are nice 👍🏻I know, I said earlier today that I'd like to see something in that style, Neither of them are quite right and I'd expect us to create something not do 2minutes of an image search on google, but I really want something like the Liverpools liver bird, Arsenals cannon or Tottenhams cockerel, all 3 are instantly recognisable, simple and scalable. I know it doesn't matter much in the long term but if we're going to rebrand they're the sort of logos/badges we should be looking at for ideas.Of the nine in the link the only ones I really dislike are top right and bottom left because they both look like a lion doing mime and the middle right because our lion has to be facing forward not looking over it's shoulder.