We’ve changed much more than the basics. We’ve changed the shape, the background, the colours in it. The lion has changed. So the only thing that hasn’t is the direction. Believe me I’d be every bit as happy Randy had simply made it the same as the mosaic in the Holte and stuck Aston Villa under it. But the badge as an entity has changed loads of times. In fact I’d love to see that on some third kits.
Quote from: teamvillage on March 23, 2023, 12:41:31 PMIt's been a decent while since I did much intellectual property law, but switching the lion reeks to me of trademark protection (I think that's what happened with the Arsenal cannon 20 years or so ago?). If a mark has become too generic you can't enforce your IP rights - switch it around and hey presto...I said exactly the same on page 67 of this thread. I think that’s what’s happened here
It's been a decent while since I did much intellectual property law, but switching the lion reeks to me of trademark protection (I think that's what happened with the Arsenal cannon 20 years or so ago?). If a mark has become too generic you can't enforce your IP rights - switch it around and hey presto...
Quote from: Toronto Villa on March 23, 2023, 01:34:10 PMWe’ve changed much more than the basics. We’ve changed the shape, the background, the colours in it. The lion has changed. So the only thing that hasn’t is the direction. Believe me I’d be every bit as happy Randy had simply made it the same as the mosaic in the Holte and stuck Aston Villa under it. But the badge as an entity has changed loads of times. In fact I’d love to see that on some third kits. Won't somebody think of the poor mosaic maker who will have to turn the lion around on the back of the Holte, unsticking and resticking several thousand tiny tiles?
Quote from: exigo on March 23, 2023, 02:12:40 PMQuote from: Toronto Villa on March 23, 2023, 01:34:10 PMWe’ve changed much more than the basics. We’ve changed the shape, the background, the colours in it. The lion has changed. So the only thing that hasn’t is the direction. Believe me I’d be every bit as happy Randy had simply made it the same as the mosaic in the Holte and stuck Aston Villa under it. But the badge as an entity has changed loads of times. In fact I’d love to see that on some third kits. Won't somebody think of the poor mosaic maker who will have to turn the lion around on the back of the Holte, unsticking and resticking several thousand tiny tiles? They could do it as one of those puzzle questions. "Moving just two tiles, can you make this lion face the other way?". Some boffin will figure it out.
Quote from: Chico Hamilton III on March 23, 2023, 12:57:40 PMQuote from: teamvillage on March 23, 2023, 12:41:31 PMIt's been a decent while since I did much intellectual property law, but switching the lion reeks to me of trademark protection (I think that's what happened with the Arsenal cannon 20 years or so ago?). If a mark has become too generic you can't enforce your IP rights - switch it around and hey presto...I said exactly the same on page 67 of this thread. I think that’s what’s happened here It isn't. They've got every badge copyrighted.
And who's to say which way is facing forward? It's just ridiculous.
Quote from: chrisw1 on March 23, 2023, 12:00:43 PMAnd who's to say which way is facing forward? It's just ridiculous.If you say that it’s facing the same way as the writing, then I suppose it is.
Quote from: Percy McCarthy on March 23, 2023, 04:10:02 PMQuote from: chrisw1 on March 23, 2023, 12:00:43 PMAnd who's to say which way is facing forward? It's just ridiculous.If you say that it’s facing the same way as the writing, then I suppose it is. ! 😉 enO dooG
I still can’t get my head around the lion facing the wrong way. I’ll bet my life that not a single Villa fan was asking for that when a new design was being discussed. I don’t care if it was used on a previous shirt or not, it isn’t right. And no amount of designers can convince (“gaslight”, to use the fashionable term) me otherwise. And I’ll have to have my tattoo re-done now……
Quote from: VILLA MOLE on March 23, 2023, 04:12:12 PMQuote from: Percy McCarthy on March 23, 2023, 04:10:02 PMQuote from: chrisw1 on March 23, 2023, 12:00:43 PMAnd who's to say which way is facing forward? It's just ridiculous.If you say that it’s facing the same way as the writing, then I suppose it is. ! 😉 enO dooGHe's from Bulgaria! From Nodnol!
Quote from: Chico Hamilton III on March 23, 2023, 11:35:39 AMI still can’t get my head around the lion facing the wrong way. I’ll bet my life that not a single Villa fan was asking for that when a new design was being discussed. I don’t care if it was used on a previous shirt or not, it isn’t right. And no amount of designers can convince (“gaslight”, to use the fashionable term) me otherwise. And I’ll have to have my tattoo re-done now……Same here. Apparently we have the FA and Premier League to blame for including the fans consultation. I did laugh at the quote from the design agency, who politely advised that agencies “should not underestimate the consultation challenge”. It sounds like they then selected different focus groups (kids?) to get the answers they wanted which fits in with DW's consultation experience.More excuses here.Final thought, if somebody had posted on here the same new crest there would have have been plenty of posts saying 'you've got the lion facing the wrong way you muppet' and you know what, they'd have been right.