Villa Park Redevelopment

[VILLA MOLE]

^^ Great idea.

Seconded who do we ask ?

[Percy McCarthy]

Fuck knows.

[VILLA MOLE]

Fuck knows.

I will start with them

[Percy McCarthy]

Good luck, lemme know how you get on.

[VILLA MOLE]

Good luck, lemme know how you get on.

Good luck, lemme know how you get on.

Roger that maybe our new Italian honcho , but I guess it doesnt make us money so he wont be fussed

[Percy McCarthy]

Good luck, lemme know how you get on.

Good luck, lemme know how you get on.

Roger that maybe our new Italian honcho , but I guess it doesnt make us money so he wont be fussed

You never know. The new Holte end steps won’t make us money either.

[VILLA MOLE]

Good luck, lemme know how you get on.

Good luck, lemme know how you get on.

Roger that maybe our new Italian honcho , but I guess it doesnt make us money so he wont be fussed

You never know. The new Holte end steps won’t make us money either.

That is true , I shouldnt be so cynical

[Percy McCarthy]

Good luck, lemme know how you get on.

Good luck, lemme know how you get on.

Roger that maybe our new Italian honcho , but I guess it doesnt make us money so he wont be fussed

You never know. The new Holte end steps won’t make us money either.

That is true , I shouldnt be so cynical

Then again, I suppose having an aesthetically-pleasing ground has some economic value, even if it’s hard to quantify. It’s a bit of a USP, creates a deeper feeling of emotional attachment amongst fans, may be attractive to sponsors etc.

[Garyth]

Then again, I suppose having an aesthetically-pleasing ground has some economic value, even if it’s hard to quantify. It’s a bit of a USP, creates a deeper feeling of emotional attachment amongst fans, may be attractive to sponsors etc.

It’s no mistake that those ornamental flourishes on the new shirt sleeves are being used everywhere - heritage is a big part if the ‘idea’ of Aston Villa, and they’re obviously going full tilt on reinforcing it everywhere they can.

While your line may have been a bit throwaway, having a brand strategy is 100% part of how you grow a big business - and appeal to sponsors who want to align themselves with the ideas being communicated.

Having a clear concept and using it consistently is marketing 101. The thought that everything you do needs to effect the bottom line is short term-ism (see Man Utd under Ratcliffe). In general, the bigger the (consumer facing) business, the more is spent on intangibles (see Coca Cola, Adidas, etc)

 Doug’s destruction of the old trinity road facade was so stupid in light of this - is was such a strong part of the Aston Villa ‘brand’.

[Brend'Watkins]

Then again, I suppose having an aesthetically-pleasing ground has some economic value, even if it’s hard to quantify. It’s a bit of a USP, creates a deeper feeling of emotional attachment amongst fans, may be attractive to sponsors etc.

It’s no mistake that those ornamental flourishes on the new shirt sleeves are being used everywhere - heritage is a big part if the ‘idea’ of Aston Villa, and they’re obviously going full tilt on reinforcing it everywhere they can.

While your line may have been a bit throwaway, having a brand strategy is 100% part of how you grow a big business - and appeal to sponsors who want to align themselves with the ideas being communicated.

Having a clear concept and using it consistently is marketing 101. The thought that everything you do needs to effect the bottom line is short term-ism (see Man Utd under Ratcliffe). In general, the bigger the (consumer facing) business, the more is spent on intangibles (see Coca Cola, Adidas, etc)

 Doug’s destruction of the old trinity road facade was so stupid in light of this - is was such a strong part of the Aston Villa ‘brand’.

Doug didn’t have a clue about brand really. Neither did Randy Lerner who in fairness embraced the history, the Holte and Holte Pub, but the chequered stuff, what was that all about?