Villa Park Redevelopment

[VillaTim]

does that include non matchday income eg Spurs had 5 Beyonce gigs plus US NFL games etc

[itbrvilla]

It does beg the question what Heck will do with a 42k stadium to increase revenues....yeah, discussed before, but the tweet show the gap in all it's glory.

Went to s night game at the last minute a month or so ago and needed to grab something to eat... Ended up not bothering as the queues were too big and not shrinking for 10  minutes. Ridiculous.

[tomd2103]

In that case then that is absolutely piss poor but reflects a stadium not set up for maximising these things. But we’ve done that to death so I’ll leave it there.

That data is nearly two seasons old now.  Would be interesting to see the data for the last two seasons and whether there has been any movement.

[amfy]

Not sure best place for this, but it shows how little we make vs the London clubs and ManUre. I guess more tourists, to but the merch etc. is one factor. Heck must be looking st this stuff and trying to work our how to bridge the gap.
https://twitter.com/KieranMaguire/status/1756955818191159706?t=2zcN1Yy6PpaPWJwxGoDRwg&s=19

I assume that data doesn’t include ticket cost and is on stuff like pies, beer, hospitality etc?

Quote: it is total matchday income per the accounts, divided by average attendance, divided by the number of home games played (for cup games I have counted each game as 0.5 as matchday income is split between clubs).

I don’t understand how our average can be £18 when the very cheapest tickets are twice that much. Even as a bottom end ST holder my ticket is iro £33 a game!

[Stu82]

Not sure best place for this, but it shows how little we make vs the London clubs and ManUre. I guess more tourists, to but the merch etc. is one factor. Heck must be looking st this stuff and trying to work our how to bridge the gap.
https://twitter.com/KieranMaguire/status/1756955818191159706?t=2zcN1Yy6PpaPWJwxGoDRwg&s=19

I assume that data doesn’t include ticket cost and is on stuff like pies, beer, hospitality etc?
[/quote


Quote: it is total matchday income per the accounts, divided by average attendance, divided by the number of home games played (for cup games I have counted each game as 0.5 as matchday income is split between clubs).

I don’t understand how our average can be £18 when the very cheapest tickets are twice that much. Even as a bottom end ST holder my ticket is iro £33 a game!

Careful Amfy, kicked off big time last time that point was raised.
I agree, mystifies me too.

[DB]

Article from everyone’s favourite local newspaper:

https://www.birminghammail.co.uk/sport/football/football-news/leaving-villa-park-would-break-28684096

[chrisw1]

This post from London Villa in the FFP thread may have gone a bit under the radar , but for any that missed it it's very relevant to this thread (I hope you don't mind me pasting it here LV?)

I went to a networking event a couple of weeks ago at Villa and the speaker was the club's new head of Strategy and Analytics. This role is looking at the non-playing-side data, amongst other things, doing what supermarkets do with your data through loyalty cards and how they profile your habits).

Anyway... he made some interesting points about measuring the average spend of supporters in the ground, what they spend on merch and food, the different trends and patterns. But importantly about whether the figures stacked up for the new stand - based on the spending power of current fans that this (alongside 1/3 of the ground being affected, transport etc) was one of the reasons it was stopped. Basically, there isn't enough demand (atm) to justify an increase of 2000-3000 premium seats.

There's been a lot of speculation that the North Stand redev was cancelled because we had bigger plans.  I always thought it was because we'd got cold feet about our ability to sell enough premium seats.  This seems to confirm the latter.

It seems incredibly short-sighted to me to cancel something that could be vital to our progress on the back of failing to sell two poorly thought out, poorly located and poorly executed white elephants in the Holte End.  This leads me to really worry about the people making these decisions at the club - it's almost as if they haven't spoken to or listened to fans and are entirely oblivious to what fans think.

[PeterWithe]

And the actual Corperate offering, done very well in the TR, which the new NS would have mirrored or bettered, is vastly over subscribed we are led to believe. It will take some effort to shake my belief that we are on the move sooner or later. 

[Risso]

If they really have cancelled the new stand because of current sales figures, then Heck needs his work permit cancelling and his P45 posted to him this very morning. The reason the figures are shit is that the facilities are poor and few people even bother trying to buy anything as a result. Makes the stand better and the facilities better, and people will spend more, it really is simple as that.

If the plan is to look for a new ground, then fine, but please explain how our revenue is going to keep pace in the intervening 8 years?

[itbrvilla]

This post from London Villa in the FFP thread may have gone a bit under the radar , but for any that missed it it's very relevant to this thread (I hope you don't mind me pasting it here LV?)

I went to a networking event a couple of weeks ago at Villa and the speaker was the club's new head of Strategy and Analytics. This role is looking at the non-playing-side data, amongst other things, doing what supermarkets do with your data through loyalty cards and how they profile your habits).

Anyway... he made some interesting points about measuring the average spend of supporters in the ground, what they spend on merch and food, the different trends and patterns. But importantly about whether the figures stacked up for the new stand - based on the spending power of current fans that this (alongside 1/3 of the ground being affected, transport etc) was one of the reasons it was stopped. Basically, there isn't enough demand (atm) to justify an increase of 2000-3000 premium seats.

There's been a lot of speculation that the North Stand redev was cancelled because we had bigger plans.  I always thought it was because we'd got cold feet about our ability to sell enough premium seats.  This seems to confirm the latter.

It seems incredibly short-sighted to me to cancel something that could be vital to our progress on the back of failing to sell two poorly thought out, poorly located and poorly executed white elephants in the Holte End.  This leads me to really worry about the people making these decisions at the club - it's almost as if they haven't spoken to or listened to fans and are entirely oblivious to what fans think.

Spot on.  Really concerning if true.

[Chico Hamilton III]

If they really have cancelled the new stand because of current sales figures, then Heck needs his work permit cancelling and his P45 posted to him this very morning. The reason the figures are shit is that the facilities are poor and few people even bother trying to buy anything as a result. Makes the stand better and the facilities better, and people will spend more, it really is simple as that.

If the plan is to look for a new ground, then fine, but please explain how our revenue is going to keep pace in the intervening 8 years?

Yep, Heck recently promised to “turn Villa into an international brand”  and “ensure Villa-branded merchandise is sold far and wide” yet he can’t even sell beer to thousands of thirsty, captive fans. Literally unable to run a piss up in a brewery.

[Drummond]

The beer and pie shit service thing has been going on for years, Heck has inherited it, and needs to get it sorted.

[Des Little]

The bloke's an ass and I'm waiting to be proved wrong.

[VILLA MOLE]

The bloke's an ass and I'm waiting to be proved wrong.

There is a photo of him with the Acorns shirt ( which is great ) b But he reminds me of a travel Guide for a coach company

[Villan82]

This post from London Villa in the FFP thread may have gone a bit under the radar , but for any that missed it it's very relevant to this thread (I hope you don't mind me pasting it here LV?)

I went to a networking event a couple of weeks ago at Villa and the speaker was the club's new head of Strategy and Analytics. This role is looking at the non-playing-side data, amongst other things, doing what supermarkets do with your data through loyalty cards and how they profile your habits).

Anyway... he made some interesting points about measuring the average spend of supporters in the ground, what they spend on merch and food, the different trends and patterns. But importantly about whether the figures stacked up for the new stand - based on the spending power of current fans that this (alongside 1/3 of the ground being affected, transport etc) was one of the reasons it was stopped. Basically, there isn't enough demand (atm) to justify an increase of 2000-3000 premium seats.

There's been a lot of speculation that the North Stand redev was cancelled because we had bigger plans.  I always thought it was because we'd got cold feet about our ability to sell enough premium seats.  This seems to confirm the latter.

It seems incredibly short-sighted to me to cancel something that could be vital to our progress on the back of failing to sell two poorly thought out, poorly located and poorly executed white elephants in the Holte End.  This leads me to really worry about the people making these decisions at the club - it's almost as if they haven't spoken to or listened to fans and are entirely oblivious to what fans think.

Spot on.  Really concerning if true.

My confidence in the new post Purslow regime was shaken by the badge thing last summer. But I lost all confidence in Heck in December the day he did the interview announcing the new development was off.

The plan for the new North Stand was the best thought out and most ambitious initiative from Villa in 25 years. It also made sense given where we are on the pitch and our need to catch up on clubs who have successfully redeveloped.

Yet it is weird to see a lot of villa fans over social media parrot Heck's lines. I have seen people say we wouldn't fill it, there isn't the demand, we can't play in front of a building site and most bizarre of all somebody on twitter said that Uefa wouldn't allow us host games if we were building a stand!! I mean the last point is so obviously bollocks given that is precisely what Liverpool have done in the past few years!

But all of those points are complete and utter bollocks. Demand has never been higher. We have maxed out the premium offerings in the new Trinity. We need the new stand so badly of we are going to fall so badly behind we will piss away the opportunity of the Emery era.

One final thing if they are basing their assumptions in the fact that premium hasn't really worked in the Holte then they have absolutely no clue about the culture of this football club. The Holte is the Holte, it is one of the iconic home ends in football of course GA plus wasn't going to thrive there FFS