Quote from: itbrvilla on March 06, 2024, 09:27:06 AMQuote from: chrisw1 on March 06, 2024, 09:06:47 AMThis post from London Villa in the FFP thread may have gone a bit under the radar , but for any that missed it it's very relevant to this thread (I hope you don't mind me pasting it here LV?)Quote from: London Villan on March 05, 2024, 04:23:00 PMI went to a networking event a couple of weeks ago at Villa and the speaker was the club's new head of Strategy and Analytics. This role is looking at the non-playing-side data, amongst other things, doing what supermarkets do with your data through loyalty cards and how they profile your habits). Anyway... he made some interesting points about measuring the average spend of supporters in the ground, what they spend on merch and food, the different trends and patterns. But importantly about whether the figures stacked up for the new stand - based on the spending power of current fans that this (alongside 1/3 of the ground being affected, transport etc) was one of the reasons it was stopped. Basically, there isn't enough demand (atm) to justify an increase of 2000-3000 premium seats.There's been a lot of speculation that the North Stand redev was cancelled because we had bigger plans. I always thought it was because we'd got cold feet about our ability to sell enough premium seats. This seems to confirm the latter.It seems incredibly short-sighted to me to cancel something that could be vital to our progress on the back of failing to sell two poorly thought out, poorly located and poorly executed white elephants in the Holte End. This leads me to really worry about the people making these decisions at the club - it's almost as if they haven't spoken to or listened to fans and are entirely oblivious to what fans think.Spot on. Really concerning if true.My confidence in the new post Purslow regime was shaken by the badge thing last summer. But I lost all confidence in Heck in December the day he did the interview announcing the new development was off.The plan for the new North Stand was the best thought out and most ambitious initiative from Villa in 25 years. It also made sense given where we are on the pitch and our need to catch up on clubs who have successfully redeveloped.Yet it is weird to see a lot of villa fans over social media parrot Heck's lines. I have seen people say we wouldn't fill it, there isn't the demand, we can't play in front of a building site and most bizarre of all somebody on twitter said that Uefa wouldn't allow us host games if we were building a stand!! I mean the last point is so obviously bollocks given that is precisely what Liverpool have done in the past few years!But all of those points are complete and utter bollocks. Demand has never been higher. We have maxed out the premium offerings in the new Trinity. We need the new stand so badly of we are going to fall so badly behind we will piss away the opportunity of the Emery era.One final thing if they are basing their assumptions in the fact that premium hasn't really worked in the Holte then they have absolutely no clue about the culture of this football club. The Holte is the Holte, it is one of the iconic home ends in football of course GA plus wasn't going to thrive there FFS
Quote from: chrisw1 on March 06, 2024, 09:06:47 AMThis post from London Villa in the FFP thread may have gone a bit under the radar , but for any that missed it it's very relevant to this thread (I hope you don't mind me pasting it here LV?)Quote from: London Villan on March 05, 2024, 04:23:00 PMI went to a networking event a couple of weeks ago at Villa and the speaker was the club's new head of Strategy and Analytics. This role is looking at the non-playing-side data, amongst other things, doing what supermarkets do with your data through loyalty cards and how they profile your habits). Anyway... he made some interesting points about measuring the average spend of supporters in the ground, what they spend on merch and food, the different trends and patterns. But importantly about whether the figures stacked up for the new stand - based on the spending power of current fans that this (alongside 1/3 of the ground being affected, transport etc) was one of the reasons it was stopped. Basically, there isn't enough demand (atm) to justify an increase of 2000-3000 premium seats.There's been a lot of speculation that the North Stand redev was cancelled because we had bigger plans. I always thought it was because we'd got cold feet about our ability to sell enough premium seats. This seems to confirm the latter.It seems incredibly short-sighted to me to cancel something that could be vital to our progress on the back of failing to sell two poorly thought out, poorly located and poorly executed white elephants in the Holte End. This leads me to really worry about the people making these decisions at the club - it's almost as if they haven't spoken to or listened to fans and are entirely oblivious to what fans think.Spot on. Really concerning if true.
This post from London Villa in the FFP thread may have gone a bit under the radar , but for any that missed it it's very relevant to this thread (I hope you don't mind me pasting it here LV?)Quote from: London Villan on March 05, 2024, 04:23:00 PMI went to a networking event a couple of weeks ago at Villa and the speaker was the club's new head of Strategy and Analytics. This role is looking at the non-playing-side data, amongst other things, doing what supermarkets do with your data through loyalty cards and how they profile your habits). Anyway... he made some interesting points about measuring the average spend of supporters in the ground, what they spend on merch and food, the different trends and patterns. But importantly about whether the figures stacked up for the new stand - based on the spending power of current fans that this (alongside 1/3 of the ground being affected, transport etc) was one of the reasons it was stopped. Basically, there isn't enough demand (atm) to justify an increase of 2000-3000 premium seats.There's been a lot of speculation that the North Stand redev was cancelled because we had bigger plans. I always thought it was because we'd got cold feet about our ability to sell enough premium seats. This seems to confirm the latter.It seems incredibly short-sighted to me to cancel something that could be vital to our progress on the back of failing to sell two poorly thought out, poorly located and poorly executed white elephants in the Holte End. This leads me to really worry about the people making these decisions at the club - it's almost as if they haven't spoken to or listened to fans and are entirely oblivious to what fans think.
I went to a networking event a couple of weeks ago at Villa and the speaker was the club's new head of Strategy and Analytics. This role is looking at the non-playing-side data, amongst other things, doing what supermarkets do with your data through loyalty cards and how they profile your habits). Anyway... he made some interesting points about measuring the average spend of supporters in the ground, what they spend on merch and food, the different trends and patterns. But importantly about whether the figures stacked up for the new stand - based on the spending power of current fans that this (alongside 1/3 of the ground being affected, transport etc) was one of the reasons it was stopped. Basically, there isn't enough demand (atm) to justify an increase of 2000-3000 premium seats.
I doubt it'd be very interesting to West Ham-supporting cabbies.
Quote from: Sexual Ealing on March 06, 2024, 12:36:02 PMI doubt it'd be very interesting to West Ham-supporting cabbies.Maybe not, but undoubtedly fascinating to the self employed van drivers of Surrey:“Hi Jim, Hi Simon, first time caller, love the show, that stadium stuff, well interesting, just calling to say Glazers out”.
Quote from: Des Little on March 06, 2024, 11:43:09 AMThe bloke's an ass and I'm waiting to be proved wrong.There is a photo of him with the Acorns shirt ( which is great ) b But he reminds me of a travel Guide for a coach company
The bloke's an ass and I'm waiting to be proved wrong.
If they really have cancelled the new stand because of current sales figures, then Heck needs his work permit cancelling and his P45 posted to him this very morning. The reason the figures are shit is that the facilities are poor and few people even bother trying to buy anything as a result. Makes the stand better and the facilities better, and people will spend more, it really is simple as that. If the plan is to look for a new ground, then fine, but please explain how our revenue is going to keep pace in the intervening 8 years?
Quote from: VILLA MOLE on March 06, 2024, 11:45:03 AMQuote from: Des Little on March 06, 2024, 11:43:09 AMThe bloke's an ass and I'm waiting to be proved wrong.There is a photo of him with the Acorns shirt ( which is great ) b But he reminds me of a travel Guide for a coach companyA photo you say? What more proof do you need?
I think the error is comparing apples to oranges.TV and LG are oddly conceived ideas that piss off the regular fan by taking their space and trying to get people to pay a premium for a relatively shit value product.New stand hospitality would be much like current Trinity provision, which is over-subscribed isn't it?-
Just jumping back in here. It's not the regular fan demand that's the driving force behind this. Even doubling the spend on pies and pints pre-match and half time (which we all know is a major problem) isn't going to make a massive dent in the figures.The cold feet has come from potential take-up/demand of the premium offer.The new stand was going to have at least 2500 additional premium seats.At an average value per match of £300 over 25 home games that's almost £20m in extra revenue per season.However - as the reaction to the LG and TV has been lukewarm - with the stats to prove it, alongside the anecdotal evidence, giveaways and hundreds of seats released for sale on the day of the match - you can see why there is some reluctance. Even more so when added to the potential of having a third of the ground out of action for our biggest season for a generation.
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Topic: Villa Park Redevelopment (Read 1142004 times)
