David Ornstein of the Athletic says that we're finalising a new 5-year contract with Watkins and it will be announced soon.
Ollie Watkins is on the verge of signing a new five-year contract at Aston Villa.
The England international striker has an existing deal that runs until 2025 with the fresh terms set to take him to 2028.
The Premier League club are in the process of finalising and an official announcement will follow.
Watkins has enjoyed a strong start to the season for Villa, scoring seven goals in 11 matches.
Though he went the first five Premier League games without a goal, he has scored four in his last two, including a hat-trick against Brighton & Hove Albion on Saturday.
The 27-year-old has won seven caps for England after making his debut in March 2021, scoring twice, and was re-called by Gareth Southgate for the upcoming fixtures with Australia and Italy later this month on Thursday.
Watkins joined Villa from Brentford in 2020 for a then club-record fee of £28million and has gone to score 50 goals in 127 appearances for the club.
Villa are fifth in the Premier League and return to action away at Wolverhampton Wanderers on Sunday.
The 12-minute burst that left Brighton with no way back
By Aston Villa correspondent Jacob Tanswell
Villa found it straightforward to pickpocket on the transition with Watkins, in completing his hat-trick, scoring his 50th Villa goal and delivering his most complete performance.
In front of the England manager Gareth Southgate, Watkins became the first player to score two hat-tricks in a season for Villa since Andy Gray in the 1976-77 campaign.
Watkins characterised how Villa blew Brighton away. Pace, directness and a structured role left Roberto De Zerbi wondering where “the true Brighton” had gone.