This is what someone sent to me the other day about The Warehouse…
The club no longer owns the revenue. Because Aston Villa explicitly sold the operating rights to their parent company (NSWE Holding) the money generated by yhe venue belongs to the parent company, not the football club. Even if Villa had retained a percentage via an agreement, it would still fail to satisfy SCR rules.
The Core Football Rule: the SCR framework dictates that a club can only spend a percentage of its adjusted revenue base. This is strictly locked down to core footballing income: tickets, TV rights, and official commercial sponsorships.
I mentioned that we didn’t own Villa Park and he said that we had a sole leasehold and arrangement agreed with owners that allowed us to keep the revenue.