The new North Stand - Whats its name then?

[Brazilian Villain]

It's an extended version of the current stand, and so should keep it's name.  Though expect it to be some kind of sponsored thing for PSR purposes

I don't disagree with this, but 'North Stand' is a bit bland. Maybe make it more specific to Villa by calling it 'The Northolt End'.

[Legion]

The (insert sponsors name here) North Stand.

[Smithy]

The (insert sponsors name here) North Stand.

Yep, in the unfortunate world of FFP, anyone willing to chuck us the requisite spondoolies can have their name on it for the season.

[Nev]

I don't like using names for stands, location or reference to something inanimate is better.

I'd call it the Witton End Stand. It's at the Witton End and it's a stand.

[Brazilian Villain]

I don't like using names for stands, location or reference to something inanimate is better.

I'd call it the Witton End Stand. It's at the Witton End and it's a stand.

Just the Witton End would be fine.