What they don't realise is the stadium atmosphere will be shite because of this too. The long term noisy, passionate diehards priced out of supporting their team and being replaced with half n half scarf wearing YouTuber cnuts.
Season Ticket holders at the very least should have been given a HEAVY block discount. Totally shot themselves in the foot here.
What's the point in wishing for a successful football club if you can't afford to watch that successful football club. Fans were there when they were shit, and now they've hit the bright lights, they've forgotten us.