Chris Heck - President of Business Operations

[pauliewalnuts]

I think us committing to Villa Park is a very today and short term decision. Heck has said what he’s been directed to say about how great our home is and he’s right. But I cannot believe the long term plan to grow commercial revenues doesn’t include significant investment in the overall area or a new stadium entirely. Clubs around us and even the likes of Everton all have bigger stadiums. We won’t be left behind.

Well, currently the 'plan' seems to consist of fewer seats than we had before and sky high prices.

I don't really give a shit what he says about the ground or however many times he says 'Up The Villa' in an attempt to sound like he 'gets' us, what we have actually seen thus far - insanely expensive corporate outing options appearing around the ground, overflowing bogs and high ticket prices for the rest of us - doesn't really fill me with confidence that he gets much at all, especially seeing as those corporate options seem to be embarassingly empty.

[dave.woodhall]

My worry isn't that Heck doesn't know what he's doing, but rather that he knows exactly what he's doing and it's what NSWE want.

[adrenachrome]

My worry isn't that Heck doesn't know what he's doing, but rather that he knows exactly what he's doing and it's what NSWE want.

I agree.

They have all the social, economic, demographic and financial data. Heck has form in implementing

My worry isn't that Heck doesn't know what he's doing, but rather that he knows exactly what he's doing and it's what NSWE want.

There is little doubt in my mind that you are right.

[algy]

My worry isn't that Heck doesn't know what he's doing, but rather that he knows exactly what he's doing and it's what NSWE want.

This, I feel, is the most likely scenario.

[Rudy Can't Fail]

My worry isn't that Heck doesn't know what he's doing, but rather that he knows exactly what he's doing and it's what NSWE want.

I get where you're coming from but I think you're overestimating Heck's intelligence.

[VillaTim]

The owners and the people they employ to run it don't care about the fans, they are running this as an investment opportunity and anything getting in the way is collateral damage . Hard to digest but those are the facts .

[ChicagoLion]

My worry isn't that Heck doesn't know what he's doing, but rather that he knows exactly what he's doing and it's what NSWE want.

Of course this is the nightmare scenario.
If things continue as they are then it will be the case. What a horrible situation to be so involved and supportive of the team and everything that Emery does, but to be treated with contempt by the people running the club. I hope it’s not true.

[Meanwood Villa]

Course Heck is doing the owners' bidding and anyone thinking our benevolent overlords are somehow being duped along with the rest of us by his actions are in cloud cuckooland.

[Exeter 77]

My worry isn't that Heck doesn't know what he's doing, but rather that he knows exactly what he's doing and it's what NSWE want.

I think may well be the case but it seems Heck is doing the job with the relish of a man who knows he has been set up as the bad guy.

[ChicagoLion]

Course Heck is doing the owners' bidding and anyone thinking our benevolent overlords are somehow being duped along with the rest of us by his actions are in cloud cuckooland.

I do not think any one is disputing that Heck is attempting to meet financial targets set by “ our overlords”
The  issue here is to what extent are they cognisant of the impact it is having on many supporters.
As I said if this continues and Heck is still here  next season we will know the answer, right now we don’t.

[Meanwood Villa]

I might be overly cynical but I don't think they care that we're pissed off as long as tickets keep selling.

[VillaTim]

I'd say they are on a fast trajectory to build the "asset" and flip it . There are already others involved now in ownership . These guys aren't fans as much as we love what they've done to bring us on since Xia , once they are gone they will quickly forget the name Aston Villa.

[Andy_Lochhead_in_the_air]

Just tried to access the Villa history section on the official site, something which I have started using over the last year. It is extensive and has loads of info, press cuttings etc.
Guess what, to delve properly into the archive you now have to pay a subscription for "premium content".
This must have only happened in the last week or so.  Fuck 'em, I'm not paying to help recall my memories from years gone by.

[Meanwood Villa]

I'd say they are on a fast trajectory to build the "asset" and flip it . There are already others involved now in ownership . These guys aren't fans as much as we love what they've done to bring us on since Xia , once they are gone they will quickly forget the name Aston Villa.

I don't agree with this necessarily but I think it's all about getting as much cash out of us as they can and hang the consequences.

[ender4]

I'd say they are on a fast trajectory to build the "asset" and flip it . There are already others involved now in ownership . These guys aren't fans as much as we love what they've done to bring us on since Xia , once they are gone they will quickly forget the name Aston Villa.

I disagree. Does an investor who is looking to flip an asset come to watch the youth team play midweek in a fourth-rate competition in Wycombe?  I don’t think so.