Chris Heck - President of Business Operations

[AV82EC]

It's probably been covered many times in this debate, but what do people think would be a reasonable ticket price for our first Cl venture in 41 years watching a team of world class talent under the guidance of one of the best managers in the world taking on the cream of European football ?

Probably £50 for Z4 and up to £65 for Z1 for Bayern and Juve, maybe slightly less for Celtic, particulalrly if we've "qualified" by then and I'd have made the Bologna game much cheaper than that.

[Clampy]

It's probably been covered many times in this debate, but what do people think would be a reasonable ticket price for our first Cl venture in 41 years watching a team of world class talent under the guidance of one of the best managers in the world taking on the cream of European football ?

What do you think?

[Meanwood Villa]

A child ticket on the Holte in 1994 was 5 quid. Inflation calculator says that would be 10.25 now. So 20.50 for an adult.

[Lsvilla]

It's probably been covered many times in this debate, but what do people think would be a reasonable ticket price for our first Cl venture in 41 years watching a team of world class talent under the guidance of one of the best managers in the world taking on the cream of European football ?

What do you think?

Well put it this way. I'm not doing the  complaining.

[Lsvilla]

It's probably been covered many times in this debate, but what do people think would be a reasonable ticket price for our first Cl venture in 41 years watching a team of world class talent under the guidance of one of the best managers in the world taking on the cream of European football ?

Probably £50 for Z4 and up to £65 for Z1 for Bayern and Juve, maybe slightly less for Celtic, particulalrly if we've "qualified" by then and I'd have made the Bologna game much cheaper than that.

So we're all wetting the bed over about £15-20 then.

[pauliewalnuts]

If you were running a football club, surely you'd want as many season ticket holders as possible. Guaranteed income at the start of the year regardless of what's going on on the pitch.

If you have a product where demand exceeds supply, largely, then you look at maximising your revenue from the supply you do have.

Season ticket holders return a lot lower revenue-per-supporter than one off ticket sales do.

I am sure the bit about UE not wanting a three sided ground for our CL return is true, but i think there's also a degree of Heck binning the North Stand rebuild because he thinks he can drive up revenue in the short term - and remember, no NS for two or three seasons means reduced revenue - with the number of seats we already have and therefore without us having to spend 100m+ on a new stand.

[pauliewalnuts]

It's probably been covered many times in this debate, but what do people think would be a reasonable ticket price for our first Cl venture in 41 years watching a team of world class talent under the guidance of one of the best managers in the world taking on the cream of European football ?

Probably £50 for Z4 and up to £65 for Z1 for Bayern and Juve, maybe slightly less for Celtic, particulalrly if we've "qualified" by then and I'd have made the Bologna game much cheaper than that.

So we're all wetting the bed over about £15-20 then.

"Wetting the bed". Honestly, how is language like that adding to the debate?

We've got the most expensive Champions League tickets of any of the English clubs. It's not exactly a surprise people are not impressed.

[Gareth]

It's probably been covered many times in this debate, but what do people think would be a reasonable ticket price for our first Cl venture in 41 years watching a team of world class talent under the guidance of one of the best managers in the world taking on the cream of European football ?

Cat A prices, same as when we take on other cream of Europe teams.

Absolutely the correct answer

Bayern / Juventus are genuine CatA and Celtic / Bologna are equivalent of Wolves I guess

[PeterWithesShin]

The fact we have people like LSV defending £94 to sit in the Holte is the reason they charge it.

[Clampy]

It's probably been covered many times in this debate, but what do people think would be a reasonable ticket price for our first Cl venture in 41 years watching a team of world class talent under the guidance of one of the best managers in the world taking on the cream of European football ?

What do you think?

Well put it this way. I'm not doing the  complaining.

Then pay it. If you dont like people complaining, I'd stay off this thread or is that too difficult?

[Pat Mustard]

The club made a big thing about data at one of the networking events. An element of this was about profiling fans and they will have segmented the entire fan base based on the data they have. Then compare the revenue and you can see why a season ticket holder is the last type of fan they want.

You can imagine a season ticket holder is defined as a "Legacy Fan" and their spend level will be very low - (GA season ticket holder, doesn't spend in the ground, doesn't buy official merch) therefore, low revenue per head £45 per match.

Replace 10% of these each year with a different type of fan, let's call them "Big Match Followers" (Use ex-season ticker seat as GA+, attends once or twice a year, spends in shops) high revenue per head £300 per match and you've upped you match day income by £13m. ( fag packet maths)

It makes it very attractive - assuming you can sell all those seats as premium or even full-price admission.

This is what I don’t get - they must have the wrong data, or they are interpreting it incorrectly. The price points at every level are wrong, and there are not enough people in the local area who can afford them, or would be interested enough in Villa to travel and pay them. If there were we wouldn’t still have tickets available for our biggest home game in 50 years in 5 days time.

[Paul.S]

It's probably been covered many times in this debate, but what do people think would be a reasonable ticket price for our first Cl venture in 41 years watching a team of world class talent under the guidance of one of the best managers in the world taking on the cream of European football ?

If they could guarantee I’d get in on time and wouldn’t suffer injuries off the seats then I reckon £50 would be more than enough.

[Chip Butty 111]

Well I've just looked to see how many seats members have taken up on tonight's sales window...
...not many is the answer, absolutely loads left all round the stadium, some sections below 50% sold.
As most have said the pricing for this was a mistake, may get to general sale with one game since 1874 criteria

[Clampy]

It's probably been covered many times in this debate, but what do people think would be a reasonable ticket price for our first Cl venture in 41 years watching a team of world class talent under the guidance of one of the best managers in the world taking on the cream of European football ?

Probably £50 for Z4 and up to £65 for Z1 for Bayern and Juve, maybe slightly less for Celtic, particulalrly if we've "qualified" by then and I'd have made the Bologna game much cheaper than that.

So we're all wetting the bed over about £15-20 then.

"Wetting the bed". Honestly, how is language like that adding to the debate?

We've got the most expensive Champions League tickets of any of the English clubs. It's not exactly a surprise people are not impressed.

Because he's happy to pay it, he thinks everyone else should too.

[Pat Mustard]

Well I've just looked to see how many seats members have taken up on tonight's sales window...
...not many is the answer, absolutely loads left all round the stadium, some sections below 50% sold.
As most have said the pricing for this was a mistake, may get to general sale with one game since 1874 criteria

And I’d venture the GA+ will get zero interest as a result