Chris Heck - President of Business Operations

[CLEEVE]

With Heck increasing the GA+ offerings , and them generally failing when will the club wake up to the fact the demand for this type of ticket is not there from Villa fans.

Just take a look on the seat map and there are hundreds of tickets left for Everton.
These tickets will remain unsold just like they were for Arsenal . These seats could be sold instantly if at standard price.

[London Villan]

It's obviously this is the reason they have stopped announcing the attendances too.

[ChicagoLion]

If he sells half of the GA+ tickets they are no worse off than by General sale revenue wise.

[Sexual Ealing]

I mean, if it was just the potatoes that were affected, at the end of the day, you will pay the price if you're a fussy eater. If they could afford to emigrate then they could afford to eat in a modest restaurant.

[Mister E]

If he sells half of the GA+ tickets they are no worse off than by General sale revenue wise.

But GA+ presumably costs more to service (extra staff, catering, etc), and having sections of empty seating ain't a good look. It seems to me that Heck has brought to the club the ideas that may have worked elsewhere in his career and has not necessarily done much research or market testing to establish whether they're appropriate in this the B6 environment.
It's a lose-lose approach.

[Rudy Can't Fail]

I quite liked Purslow all in all, obviously a CEO type but seemed for the most part alright. This Heck fellow feels … very American in his attitudes.

I wish he was very American in his attitudes, at least from the Americans I have and continue to work with, they're extremely intelligent and would be embarrassed by Heck's lack of vision and lack of basic marketing knowledge. I'd imagine he's the type who jumps ship just before the shitstorm he's created to keep him CV clean. Eventually he'll get found out but he'll leave a lot of carnage and destruction in his wake.

My guess is his contract includes a hefty bonus should he hit his revenue targets and he doesn't give a shit how he achieves it. He can try and bullshit his way through and short term he'll get away with it but his PR quotes of "great success" will soon be found out to be hollow. If the Villa Park crowd turn on him he'll probably shit his pants and try and lay the blame at the feet of our owners. They may have given him carte blanche to drive the revenue up but I doubt they ever thought he was so stupid.

He's not your usual American. He's a greedy chancer who no doubt only really cares about himself.

[eamonn]

...and he'll be gone within three years, like most of them before him.

[rob_bridge]

I quite liked Purslow all in all, obviously a CEO type but seemed for the most part alright. This Heck fellow feels … very American in his attitudes.

I wish he was very American in his attitudes, at least from the Americans I have and continue to work with, they're extremely intelligent and would be embarrassed by Heck's lack of vision and lack of basic marketing knowledge. I'd imagine he's the type who jumps ship just before the shitstorm he's created to keep him CV clean. Eventually he'll get found out but he'll leave a lot of carnage and destruction in his wake.

My guess is his contract includes a hefty bonus should he hit his revenue targets and he doesn't give a shit how he achieves it. He can try and bullshit his way through and short term he'll get away with it but his PR quotes of "great success" will soon be found out to be hollow. If the Villa Park crowd turn on him he'll probably shit his pants and try and lay the blame at the feet of our owners. They may have given him carte blanche to drive the revenue up but I doubt they ever thought he was so stupid.

He's not your usual American. He's a greedy chancer who no doubt only really cares about himself.

If he gets to £400m from a base of what about £180m he'll be seen as a huge success, regardless of how many disgruntled folk there are on here and other forums.
I can't see how he can do those numbers but isn't going to die not trying

[VillaTim]

If he sells half of the GA+ tickets they are no worse off than by General sale revenue wise.

But in doing so he will alienate and lose sections of the fanbase, never to return

[Sexual Ealing]

These are the same poor kids who have hundreds of pounds in tattoo's,top smart phones and wear designer clothes [although most I would imagine are knock offs]

Of course there are poor families, these I would imagine where mom and dad workhard on low wages, but for everyone of them there are the others who seem to be doing OK.

They live in houses or flats, most of them. If they can afford the most rudimentary shelter there's no reason they can't afford GA+.

[pauliewalnuts]

These are the same poor kids who have hundreds of pounds in tattoo's,top smart phones and wear designer clothes [although most I would imagine are knock offs]

Of course there are poor families, these I would imagine where mom and dad workhard on low wages, but for everyone of them there are the others who seem to be doing OK.

They live in houses or flats, most of them. If they can afford the most rudimentary shelter there's no reason they can't afford GA+.

Indeed and if they can’t afford GA+, they’re just not working hard enough.

[Sexual Ealing]

Too much avocado.

[Drummond]

Too much avocado.

Smashed it.

[Brend'Watkins]

These are the same poor kids who have hundreds of pounds in tattoo's,top smart phones and wear designer clothes [although most I would imagine are knock offs]

Of course there are poor families, these I would imagine where mom and dad workhard on low wages, but for everyone of them there are the others who seem to be doing OK.

They live in houses or flats, most of them. If they can afford the most rudimentary shelter there's no reason they can't afford GA+.

Indeed and if they can’t afford GA+, they’re just not working hard enough.

Yeah, they can just go and get a job that pays more like some Tory MP advised a few years ago.

[Drummond]

These are the same poor kids who have hundreds of pounds in tattoo's,top smart phones and wear designer clothes [although most I would imagine are knock offs]

Of course there are poor families, these I would imagine where mom and dad workhard on low wages, but for everyone of them there are the others who seem to be doing OK.

They live in houses or flats, most of them. If they can afford the most rudimentary shelter there's no reason they can't afford GA+.

Indeed and if they can’t afford GA+, they’re just not working hard enough.

Yeah, they can just go and get a job that pays more like some Tory MP advised a few years ago.

Or get a second and even third job to make ends meet, like the Tories all have.