Chris Heck - President of Business Operations

[andyh]

You really can’t compare other forms of entertainment to football I paid well over £100 for AC/DC tickets for Wembley a couple of months ago but that will probably be the only time I ever see them whereas Villa is ongoing financial drainage from week to week

That’s not a proper comparison though is it.
Just because it’s the only time you see will that particular artist, there is nothing preventing you splashing your cash on another band/event every weekend.
Whether you spend your cash on one love (The Villa) or many different styles or things is your prerogative.

Of course, everything is about affordability, but then you own preferences, priorities and limits come into play.

I see people spending £10 a day on coffee and lunch at work. The same people must spend around £50 a week, every week just on coffee and food.
But, it’s their choice, their decision.
The same as everything else, including going to the Villa.

[Risso]

You really can’t compare other forms of entertainment to football I paid well over £100 for AC/DC tickets for Wembley a couple of months ago but that will probably be the only time I ever see them whereas Villa is ongoing financial drainage from week to week

That’s not a proper comparison though is it.
Just because it’s the only time you see will that particular artist, there is nothing preventing you splashing your cash on another band/event every weekend.
Whether you spend your cash on one love (The Villa) or many different styles or things is your prerogative.

Of course, everything is about affordability, but then you own preferences, priorities and limits come into play.

I see people spending £10 a day on coffee and lunch at work. The same people must spend around £50 a week, every week just on coffee and food.
But, it’s their choice, their decision.
The same as everything else, including going to the Villa.

The point is that Villa are trying to charge miles more for a product than is considered reasonable. So I think the band comparison is perfectly reasonable, but even if you don't, to use your analogy, it would the same if the people in your example went to buy a sandwich and coffee from Costa, to be told it was £11.95 for the flat white and £25 for the sarnie.

[Clampy]

You really can’t compare other forms of entertainment to football I paid well over £100 for AC/DC tickets for Wembley a couple of months ago but that will probably be the only time I ever see them whereas Villa is ongoing financial drainage from week to week

That’s not a proper comparison though is it.
Just because it’s the only time you see will that particular artist, there is nothing preventing you splashing your cash on another band/event every weekend.
Whether you spend your cash on one love (The Villa) or many different styles or things is your prerogative.

Of course, everything is about affordability, but then you own preferences, priorities and limits come into play.

I see people spending £10 a day on coffee and lunch at work. The same people must spend around £50 a week, every week just on coffee and food.
But, it’s their choice, their decision.
The same as everything else, including going to the Villa.

No-one is going to spend £70-£80 every other weekend for a gig.

[Brazilian Villain]

No-one is going to spend £70-£80 every other weekend for a gig.

You haven't seen UKR's schedule in the Live Comedy thread.

[Clampy]

No-one is going to spend £70-£80 every other weekend for a gig.

You haven't seen UKR's schedule in the Live Comedy thread.

Haha, that's true.

[amfy]

That thing about the future match going generation not being there.

Pretty sure we (fans in general) have been saying exactly that since the mid 90s.

……& the average age of football crowds continues to rise. It is already happening & it’s accelerating. For many kids now football is a computer game.

[Footy-Vill]

I starting to wonder about this guy intentions business at all costs attitude.
It doesn't align with traditional football support .
It's now the price of seeing our success viewed as a spectator sport and not a supporter one.

[Chip Butty 111]

Is he still here?
Wonder what surprises he has in store this week?
Wonderful businessman that he is..

[VillaTim]

Is he still here?
Wonder what surprises he has in store this week?
Wonderful businessman that he is..

Pay to enter toilets (£1.50)
Priority admission lanes (£5)
Extra Legroom seats (end of aisle) (£20)

[Skerra]

Don’t forget the charge of £5 for allowing us to breath the Villa Park air!! Eat your heart out Heck as you didn’t think of that and I’ve patented it.

[Chip Butty 111]

Probably installing parking meters outside the children's hospital as we speak.
The ogre lurking in the shadows has now emerged into plain sight.
He's a wrong un....

[Border villan]

Image if you are a family with 4 kids and everyone wants to go? That's nearly £600 for one game of football and there are 3 more to come. £2400 before you've even paid for transport, food, drink etc. and thats on top of a season ticket that you have already shelled out for. I'm well priced out of it. I don't think I could afford to go to any more than a couple of games in a whole year but people like me are irrelevant there is much more money to be made. Fuck them. I'm very happy paying fuck all to watch every single game. Fuck them, I'm happy to never set foot in a ground that you have to wade through rivers of piss to get to a seat that doesn't actually exist! Taking the piss is what they are doing and what your standing in. Fuck them is all i'll say & fuck you Chris Heck you most certainly can't read a room but you'll be on to your next cushy number after this while people will have taken out loans just to watch a game of football.....

You're misleading people here though with those figures. Unless this hypothetical family have six ST's in zone one (in which case they're probably used to forking out the costs involved in attending these CL games anyway) then the whole family can attend for between £220 and £238. Perfectly comparable with other world class forms of entertainment available to do 'as a family'.

And for Lsvillas whole family prices you get the added opportunity to wade through piss at half time for free, but that might be charged for in the future.

[RamboandBruno]

You really can’t compare other forms of entertainment to football I paid well over £100 for AC/DC tickets for Wembley a couple of months ago but that will probably be the only time I ever see them whereas Villa is ongoing financial drainage from week to week

That’s not a proper comparison though is it.
Just because it’s the only time you see will that particular artist, there is nothing preventing you splashing your cash on another band/event every weekend.
Whether you spend your cash on one love (The Villa) or many different styles or things is your prerogative.

Of course, everything is about affordability, but then you own preferences, priorities and limits come into play.

I see people spending £10 a day on coffee and lunch at work. The same people must spend around £50 a week, every week just on coffee and food.
But, it’s their choice, their decision.
The same as everything else, including going to the Villa.

Supporting the Villa and many other football teams is different to the kind if transactional customer-service provider relationship your talking about though.

For many of us the villa is in the blood, its tied in with our life histories and family relationships. So many of my lifetime memories are tied into days down Villa Park or away days, there is much more to it than the transaction you allude to.

There are obviously clubs with lots of tourist fans, such  as some of the London and Manchester clubs and Liverpool, Villa have never been that. It seems pretty clear now that is the direction Heck wants to take us, the transaction between fan and club, which will quite frankly kill the club as we know it and turn into a different beast altogether, a souless thing.

It might be a battle that can’t be won, but for all of who care about the club, we need to resist as much as possible, even if that just means being a pain and complaining here and there.

[exigo]

Complain here and there? We've got no time for daytripper complainers mate. We're H&V, we're all in on the complaints.

[johny]

Of course I was exaggerating the prices. It didn't stop the club exaggerating their prices! If you do have a season ticket it's obviously lower. If you don't and a lot of people don't they will hit you where it hurts with no shits given. I thought the days of rivers of piss had long gone. By the end of the league cup final at the old Wembley Vs Man ure it was literally cascading down the terraces. Could have done with a pair of fishing waders! Discusting. Seems like Villa want to give you that full on nostalgia experience on a fortnightly basis! 😳