Chris Heck - President of Business Operations

[Demitri_C]

On all the villa uploads on socila media 90% of the comments are critical of the prices.

They can't ignore this. This is too unpopular 

[RamboandBruno]

On all the villa uploads on socila media 90% of the comments are critical of the prices.

They can't ignore this. This is too unpopular

Tickets for Bayern start to go on sale tomorrow, I think they are ignoring it.

[Des Little]

People may be critical, but many will still pay it, and thereby the club will understandably believe that they have got the pricing right. Why wouldn't they?  Talk is cheap.

[Chip Butty 111]

Fair play to Heck on the Adidas deal and getting it over the line.
With Sawiris in the background and CL on the table it would have been something of a tap in surely?

If that were the case, why didn’t Purslow tap it in?

Sawiris is the largest private shareholder in Adidas but his holding is a small percent and even then, being a shareholder doesn’t give you executive power to make decisions like doing a big deal with Villa

Don't remember being in the top four and Champions League when Purslow was here? Which is the main factor in us getting a decent deal with Adidas

That’s fair enough but in that case, how is it a tap in?

‘All’ we had to do was get into the champions league.

Heck is a wanker but there is no need to trivialise his actual achievements. There is enough stick to beat him with without needing to do that.

Any club in the top four and or Champions League would have kit manufacturers extremely keen to supply them for positive exposure. Its nothing new. I'd imagine a few would have been keen to supply us on a deal that was good for us. As I said fair play to him for getting it over the line, but if Gerrard was still here we'd be in Macron again. But you're correct,  he is a Wa##er

[Beard82]

I think the club is fortunate the biggest game is first as more people will swallow it.  I cant see it changing - maybe the will do a discount for one of the games if demand isnt what is expected.

It doesnt make it right - im pretty sure they would have factored in this backlash into there decision making

[ChicagoLion]

I think the club is fortunate the biggest game is first as more people will swallow it.  I cant see it changing - maybe the will do a discount for one of the games if demand isnt what is expected.

It doesnt make it right - im pretty sure they would have factored in this backlash into there decision making

I don’t, it’s not business smart.

[Des Little]

Singing songs about Heck won’t bother him one bit, in fact he’ll probably enjoy the attention. The one and only way to get under his skin is to present him with thousands of unsold seats to look over, but that won’t happen, so it’s all a bit pointless.

[Beard82]

I think the club is fortunate the biggest game is first as more people will swallow it.  I cant see it changing - maybe the will do a discount for one of the games if demand isnt what is expected.

It doesnt make it right - im pretty sure they would have factored in this backlash into there decision making

I don’t, it’s not business smart.

They have to make unpopular decisions - as they cant think purely long term due to PSR / UEFA's restraints.  They would have probably modelled it and worked out the optimum price.  Its not good from a PR perspective - but that doesnt mean its not business smart.  Not defending it.

[Drummond]

Maybe some aren't aware Nasserf Sawiris has a stake in Adidas.

True, there's a tribe in the Amazon I think.

[ChicagoLion]

I think the club is fortunate the biggest game is first as more people will swallow it.  I cant see it changing - maybe the will do a discount for one of the games if demand isnt what is expected.

It doesnt make it right - im pretty sure they would have factored in this backlash into there decision making

I don’t, it’s not business smart.

They have to make unpopular decisions - as they cant think purely long term due to PSR / UEFA's restraints.  They would have probably modelled it and worked out the optimum price.  Its not good from a PR perspective - but that doesnt mean its not business smart.  Not defending it.

I don’t think the owners made the decision, I don’t understand why people think that multi billionaires with multiple business interests would get involved in ticket pricing.
Now there is a problem and they are aware of it but they would have not wanted it this way.
It damages the brand, why do you think they went to all the trouble with the kit launch and the megastore opening. They want the brand to have a feel good factor, pissing loads of people off and getting negative national TV and Newspaper coverage is not good brand management.

[Chip Butty 111]

A season when we have so much to look forward to, for younger fans the best ever, with an elite manager and a young exciting team. And yet we're refusing to go to games, fed up with issues with the stadium, some saying they're done with football.

Sad times.

[Percy McCarthy]

On Back Pages Tonight (SSN) in a minute.

[Beard82]

I think the club is fortunate the biggest game is first as more people will swallow it.  I cant see it changing - maybe the will do a discount for one of the games if demand isnt what is expected.

It doesnt make it right - im pretty sure they would have factored in this backlash into there decision making

I don’t, it’s not business smart.

They have to make unpopular decisions - as they cant think purely long term due to PSR / UEFA's restraints.  They would have probably modelled it and worked out the optimum price.  Its not good from a PR perspective - but that doesnt mean its not business smart.  Not defending it.

I don’t think the owners made the decision, I don’t understand why people think that multi billionaires with multiple business interests would get involved in ticket pricing.
Now there is a problem and they are aware of it but they would have not wanted it this way.
It damages the brand, why do you think they went to all the trouble with the kit launch and the megastore opening. They want the brand to have a feel good factor, pissing loads of people off and getting negative national TV and Newspaper coverage is not good brand management.

yeah given all that will they undermine the team they have appointed?  Its bad brand management sure - but look at how much other big clubs have damaged there brand with no long term impact.  Im not saying they should charge these prices - but I dont expect them to change there minds either.

[Percy McCarthy]

On Back Pages Tonight (SSN) in a minute.

They over-ran talking inconsequential shite about Manure, we didn’t get a mention in the end. We’re on the back page of the Metro tomorrow anyway.

[Footy-Vill]

I think the club is fortunate the biggest game is first as more people will swallow it.  I cant see it changing - maybe the will do a discount for one of the games if demand isnt what is expected.

It doesnt make it right - im pretty sure they would have factored in this backlash into there decision making

I don’t, it’s not business smart.

I don't know the level of business acumen but what are people expecting from Heck in his role?
He's employed by the club.
This is the literal price of success which unfortunately doesn't seemingly reward loyalty