Chris Heck - President of Business Operations

[Chip Butty 111]

It won't happen. This will stick, they will sell tickets galore and we have to like it or lump it unfortunately.

There are plenty of non-Villa diehard fans who will buy the tickets if we don't.

A yes and no, they will sell plenty of tickets for the time being. But at some point there will be a tipping point.

As regards non villa die hards, I asked in the office if anyone fancied a CL ticket if we didn't sell out, and was met with " just watch it on the telly for nothing" type of reply.... we are not yet a football tourist destination, maybe one day.

Of course there will be a tipping point. But the gamble I am sure will be that it will come when other revenues are able to dwarf ticket sales. If this strategy makes them £3-5M this season on CL tickets, that's over 1% of revenue. It would be less than 0.5% for all of the other top 6 sides.

Don't know what others think, but is infuriating almost the entire fan base a price worth paying for 0.5% of revenue..?

[Villan82]

If getting an Adidas shirt is that easy, why haven't we had one before now?

Fulham have one mate. Do you think they are a bigger draw than us? Especially now we are a champions league club? it wasn't exactly the deal of the century now was it?

[Clampy]

If getting an Adidas shirt is that easy, why haven't we had one before now?

Fulham have one mate. Do you think they are a bigger draw than us? Especially now we are a champions league club? it wasn't exactly the deal of the century now was it?

There's lot to have a pop at him for but shrugging about the Adidas deal is a tad petty.

[Chip Butty 111]

Fair play to Heck on the Adidas deal and getting it over the line.
With Sawiris in the background and CL on the table it would have been something of a tap in surely?

[pauliewalnuts]

If getting an Adidas shirt is that easy, why haven't we had one before now?

Fulham have one mate. Do you think they are a bigger draw than us? Especially now we are a champions league club? it wasn't exactly the deal of the century now was it?

It isn’t quite that simple.

Blues wear Nike, or at least they did last season. Means nothing.

[Brazilian Villain]

Fair play to Heck on the Adidas deal and getting it over the line.
With Sawiris in the background and CL on the table it would have been something of a tap in surely?

When Nas said Heck was fab, I thought he was praising him.

[Beard82]

Hell be judged on whether he hits his objectives - I think it will be as simple as that.

The owners tend to back people until such a point that they decide they are not doing a good enough job.  they backed Gerrard's plans, they backed Purslow's plans and they have back Heck's plans.  Ultimately if he delivers on his targets then they will be happy - its only the decision's Heck make dont pay dividend that they will act. I dont think they get involved in the detail to that extent

I dont think any of them (even Heck) like it, but see it a neccessary evil of what they need to do to achieve the clubs overall goals. 

[pauliewalnuts]

Fair play to Heck on the Adidas deal and getting it over the line.
With Sawiris in the background and CL on the table it would have been something of a tap in surely?

If that were the case, why didn’t Purslow tap it in?

Sawiris is the largest private shareholder in Adidas but his holding is a small percent and even then, being a shareholder doesn’t give you executive power to make decisions like doing a big deal with Villa

[Footy-Vill]

Regards Adidas
The colab is where it's at for the next stage.
Collaboration for Aston Villa kits and off duty range.
Getting non Villa supporters and non footballer supporters to wear Villa merchandise clothing.

[Chip Butty 111]

Fair play to Heck on the Adidas deal and getting it over the line.
With Sawiris in the background and CL on the table it would have been something of a tap in surely?

If that were the case, why didn’t Purslow tap it in?

Sawiris is the largest private shareholder in Adidas but his holding is a small percent and even then, being a shareholder doesn’t give you executive power to make decisions like doing a big deal with Villa

Don't remember being in the top four and Champions League when Purslow was here? Which is the main factor in us getting a decent deal with Adidas

[pauliewalnuts]

Fair play to Heck on the Adidas deal and getting it over the line.
With Sawiris in the background and CL on the table it would have been something of a tap in surely?

If that were the case, why didn’t Purslow tap it in?

Sawiris is the largest private shareholder in Adidas but his holding is a small percent and even then, being a shareholder doesn’t give you executive power to make decisions like doing a big deal with Villa

Don't remember being in the top four and Champions League when Purslow was here? Which is the main factor in us getting a decent deal with Adidas

That’s fair enough but in that case, how is it a tap in?

‘All’ we had to do was get into the champions league.

Heck is a wanker but there is no need to trivialise his actual achievements. There is enough stick to beat him with without needing to do that.

[Olneythelonely]

Maybe some aren't aware Nasserf Sawiris has a stake in Adidas.

What? Why has no one mentioned this before?

[Brazilian Villain]

Maybe some aren't aware Nasserf Sawiris has a stake in Adidas.

What? Why has no one mentioned this before?

I believe he sold his stake as the 'conflict of interest' prevented us from having Adidas as our kit supplier.

[dave.woodhall]

If getting an Adidas shirt is that easy, why haven't we had one before now?

Fulham have one mate. Do you think they are a bigger draw than us? Especially now we are a champions league club? it wasn't exactly the deal of the century now was it?

As PWS alluded to, it all depends on what the deal is. When we got Nike it sounded impressive until someone worked out the figures involved.   

[Des Little]

Well, my tipping point is here and now. I won’t be going to any of the CL games and what’s surprised me is that I’m not even fussed about not going.