Chris Heck - President of Business Operations

[edgysatsuma89]

He's just posted this on Twitter. No idea of its significance beyond the Adidas logo.
https://twitter.com/chrisheck76/status/1788954469083791774

No star. I like this Heck bloke.

[ChicagoLion]

He's just posted this on Twitter. No idea of its significance beyond the Adidas logo.
https://twitter.com/chrisheck76/status/1788954469083791774

No star. I like this Heck bloke.

It’s the new badge.

[Dogtanian]

It can’t be, it’s facing the right way.

[jon collett]

They haven't had actually announced the Adidas deal yet, have they?

It was briefed to the Telegraph in January

[pablo_picasso]

He's just posted this on Twitter. No idea of its significance beyond the Adidas logo.
https://twitter.com/chrisheck76/status/1788954469083791774

But hey, look at that, they are working with our history & tradition with that graphic...

I thought we didn't want that... Even though we said we did with the proper crest consultation they ignored...

[pauliewalnuts]

Is that actually on a wall somewhere? It would be nice if it were, but it won't be, I guess.

[Si]

Looks like the mural continues to the right, you can see more colour and in black a slight adidas logo, and a shield with the text above the lion(fingers crossed) so I'm guessing a gradual release of images to unveil the new shirt and crest.

[Rudy Can't Fail]

Sometimes it's better to say nothing than think all Villa fans are idiots..far more important things to discuss right now than humiliate his bullshit.

That's why we have a summer break.

[algy]

He's just posted this on Twitter. No idea of its significance beyond the Adidas logo.
https://twitter.com/chrisheck76/status/1788954469083791774

And the shape & outline of the new badge perhaps, around the Adidas logo.

[Villan82]

I guess when that bubble bursts we won't need more than 40k seats.

I think cancelling it with no alternative plan is daft, but it is the owner's money, not mine.

I think maybe they feel a few thousand extra standard-priced seats just don't add that much income.  Where I think it's short-sighted is that if people can't get standard-priced seats due to demand, how do we hook the next generation of fans?

Agree with you. I also hope our bubble never bursts but if it does I wouldn't like to be in the shoes of Mr Heck as I think the unreal growth of the team on the pitch has created a major feel good feeling which is deflecting from some of the things under his remit.

[eamonn]

I think the North Stand is dead as a plan to do it by itself. It might be part of a wider "knock the whole lot down and start again" project sometime in the future, but I reckon that'd be next decade at the earliest. Clearly the plan as it stands is just to squeeze as much revenue as possible from the existing infrastructure.

So where do Atairos come in? Coming on-board now with their expertise around sporting infrastructure but not being part of anything similar with Villa until... the 2030s/later ?

[nigel]

I think the North Stand is dead as a plan to do it by itself. It might be part of a wider "knock the whole lot down and start again" project sometime in the future, but I reckon that'd be next decade at the earliest. Clearly the plan as it stands is just to squeeze as much revenue as possible from the existing infrastructure.

Yes, I think that, too.
I post several pages back that I wonder if it could possibly be a North Stand/Witton Lane combo on the cards.
Given that Heck said there are no plans to move adds to that theory.
They could mirror the 3 tier layout of Trinity Road.
If they did that, and were really adventurous, they could even wrap The Trinity into the new North Stand.
Leaving The Holte as a stand alone stand.

[Villan82]

I think the North Stand is dead as a plan to do it by itself. It might be part of a wider "knock the whole lot down and start again" project sometime in the future, but I reckon that'd be next decade at the earliest. Clearly the plan as it stands is just to squeeze as much revenue as possible from the existing infrastructure.

Yes, I think that, too.
I post several pages back that I wonder if it could possibly be a North Stand/Witton Lane combo on the cards.
Given that Heck said there are no plans to move adds to that theory.
They could mirror the 3 tier layout of Trinity Road.
If they did that, and were really adventurous, they could even wrap The Trinity into the new North Stand.
Leaving The Holte as a stand alone stand.

That's the hope, that's the ideal scenario, but in that video he talks a lot about the next two summers and the only capacity increases mentioned are premium. Indeed, not a hint of anything major despite talking to Gabby for 20 minutes.

[kippaxvilla2]

They haven't had actually announced the Adidas deal yet, have they?

I think he just has!

It’s a shoe in.

[Sexual Ealing]

There's a bit on our slow-motion rebrand on Keiran Maguire's Price of Football podcast (around 11:30).
https://podcasts.apple.com/gb/podcast/the-price-of-football/id1482886394