Chris Heck - President of Business Operations

[Villan82]

Algy, I think all villa fans are on board with the need to 'modernise'. We have been crying out for it. We need more revenue. We need to be more of a venue. We need to get fans there earlier and get them to stay later. Instead of all rushing away at the final whistle, there should be places to eat, drink and maybe watch another game on tv so that the infrastructure can cope

Purslow's plans for Villa Live and the new stand factored all of that in. These plans, to the best of our knowledge, have been scrapped yet we still want to do these things? We are now apparently going to do it by cramming more into the existing structure.

If he addresses that issue here my main concerns would evaporate. But he hasn't and it just doesn't seem right, especially at this stage in the club's evolution.

[caster troy]

So no material increase in capacity for the next 3-4 years at least?

[Villan82]

So no material increase in capacity for the next 3-4 years at least?

Yes, that's the main take away but more premium seats!

[VILLA MOLE]

How do we know that was the real Chris Heck 👀

[chrisw1]

That's a good interview, he comes accross well.

Looks like there's no short-term plans for expansion (surprise surprise) but I guess if the new premium seats sell well they may reconsider.  This side of things seems very short-sighted to me, they could have done so much with the new North.

5% increase and acknowledging the misstep re the Holte is very good news.

It seems the premium seating will be a new lounge in the Witton, possibly with some specific padded seats, and probably an expansion to the 1874 padded section in the Trinity?

[Dogtanian]

I took the LED thing to mean more LED advertising boards, as in between the stand tiers.

[dalians umbrella]

It seems the premium seating will be a new lounge in the Witton, possibly with some specific padded seats, and probably an expansion to the 1874 padded section in the Trinity?

Is this a guess or have you heard anything?

[chrisw1]

It seems the premium seating will be a new lounge in the Witton, possibly with some specific padded seats, and probably an expansion to the 1874 padded section in the Trinity?

Is this a guess or have you heard anything?

I'm sure somebody posted about them working on an unused lounge in the DE recently.  The seating thing is entirely a guess.  But I would imagine one thing they will have learn't with Terrace View is premium seats don't sell well if you accompany them with shit seats.  That said, there aren't really many shit seats in the DE, so maybe it won't be an issue.

[Hookeysmith]

If we had a large stadium close by that we could ground share then i would vote to move there whilst we did a "spurs - i dont mean bottle it  " and moved out whilst the ground was completely revamped with sections being removed etc that could not be done in a close season.

Even somewhere like the Ricoh only holds around 30K so where would all the 12K other current fans go in the period of our greatest success (assuming we achieve Champs league)

Its a pity our neighbours don't build a large stad................oh

[chrisw1]

If only we had a plan to build a huge fucking stand that would increase our competitiveness in the very short term, maybe even 2 years.

[Hookeysmith]

If only we had a plan to build a huge fucking stand that would increase our competitiveness in the very short term, maybe even 2 years.

But it wasnt really was it?
And to do it when we are at our most marketable was crazy

[LeeB]

If we had a large stadium close by that we could ground share then i would vote to move there whilst we did a "spurs - i dont mean bottle it  " and moved out whilst the ground was completely revamped with sections being removed etc that could not be done in a close season.

Even somewhere like the Ricoh only holds around 30K so where would all the 12K other current fans go in the period of our greatest success (assuming we achieve Champs league)

Its a pity our neighbours don't build a large stad................oh

We'll just have to wait until they build the Girodome and lodge there till we're done.

[chrisw1]

If only we had a plan to build a huge fucking stand that would increase our competitiveness in the very short term, maybe even 2 years.

But it wasnt really was it?
And to do it when we are at our most marketable was crazy

What do you mean?  We had planning permission and the redev was scheduled.  It would have been completed by the Euros.  It would have been big enough to massively increase our premium lounge space.

[claret+blue ed]

I thought he come across quite well then, better than some of the previous interviews that he has done, maybe he has been listening

The 5% increase in ST's is way off the 20% figures that were being banded about as well

[cdward]

 He says premyerr, everyone knows it's prem-ya.