Chris Heck - President of Business Operations

[Dogtanian]

You and her got bad blood?

The kids call it beef. 

[chrisw1]

“Our core fanbase, our general admission ticket, we would like to give them a better experience, a grander experience without giving them the option to purchase more things but by changing their standard routine. So if that means keeping the prices similar to what they are then so be it.

“Our focus is on premium spaces. We have grand plans to add well over 1,000, closer to 1,500 seats this summer, that are premium seating in products at Villa Park. So that’s where we’re generating our revenue from our core fanbase by offering new things to purchase, as opposed to mandating a new purchase.”

Maybe they're going to be fairly modest with season ticket prices then, but will be converting more seating to 'premium.'

I'd guess the area behind the dug-out and maybe extending the area of the Middle Trinity 1874 seats and / or making them only available with a lounge.  My big fear is the front of the Holte upper or rear of the lower.  I think the only way they'll get real numbers on Terrace View will be linking it with the best seats in the stand and I'm concerned they may come to that conclusion.

Interesting times.  They're going to have to break some eggs we just have to hope they don't go too far.

[Chris Harte]

More on the Big Heck rallying cry here;

https://www.sportspromedia.com/news/aston-villa-shirt-kit-sponsor-betano-adidas-stadium-premier-league-chris-heck-interview/

"We have grand plans to add well over 1,000, closer to 1,500 seats this summer, that are premium seating in products at Villa Park."

From that article I take that they adding Premium Seats only, which will reduce the number of general seats and reduce capacity overall. This is how they'll increase revenue in the short term. And it makes sense because I can't envisage how they'd fit more general seats in to the ground as it is currently.

[Footy-Vill]

So this is just basics corporate strategy and can imagine very high end prices for Champions League game.

[pauliewalnuts]

One concern - if they turn the centre of the Trinity, all three levels, into GA+ or some sort of hospitality seats, it is going to look absolutely shit on telly when half of them are empty every week.

[Risso]

I reckon they'll put a big Leeds style catering marquee in the Holte End car park, and probably one in the North Stand car park as well.

[PeterWithe]

As there are no planning applications in for extra seats, are we to assume that these 1500 seats will currently have the hoi polloi in them?

[chrisw1]

One concern - if they turn the centre of the Trinity, all three levels, into GA+ or some sort of hospitality seats, it is going to look absolutely shit on telly when half of them are empty every week.

It's all speculation, but you'd imagine Lower Trinity C4 & C5 are at risk, Mid Trinity B2, B3, B4 & B5.  I'd think Trinity Upper is less likely but possibly the front of A4 & A5?  If they do the unthinkable in the Holte, I'd guess front of K4 + parts of K3 & K5.

[Chris Harte]

I reckon they'll put a big Leeds style catering marquee in the Holte End car park, and probably one in the North Stand car park as well.

Well they'll have to put the corporate facilities somewhere, and without planning permission they need something temporary.

I just did a few sums and I reckon replacing 2,000 general seats with 1,500 corporate could generate somewhere between an extra £6 - £9 million a season, especially if we do qualify for the CL.

[PeterWithe]

It's just a theory and example it might not be the artist  Taylor Swift just a popular example but I could see more musical folk being more involved at Villa Park.

I hate folk music.

Having Morris Dancers will add entertainment and a historical link to our glorious past. It will be great.

[Dogtanian]

Can anyone remember the date the Season Ticket renewals started last year? I know it was April, but I'm sure it was before this point.

I do find it odd that they haven't been announced yet, especially as the good feelings around the club are high.

[chrisw1]

I suspect they don't want any negativity de-railing the end of the season, particularly if some people are going to lose their seats.  Probably sensible tbf.

[Chris Smith]

I suspect they don't want any negativity de-railing the end of the season, particularly if some people are going to lose their seats.  Probably sensible tbf.

That and they’re possibly waiting to see which European competition we are in as that might impact how they structure the pricing.

[Gareth]

I would wait until next Friday to announce season ticket prices…get these two home games out of the way before delivering the inevitable hammer blow.  That will give it 10 days to settle before we are at home again.

[Chris Smith]

It's just a theory and example it might not be the artist  Taylor Swift just a popular example but I could see more musical folk being more involved at Villa Park.

I hate folk music.

I hate modern music, disco boogie pop, they go on an' on an' on an' on an' on, how i wish they would stop.