Chris Heck - President of Business Operations

[Sexual Ealing]

I'd have thought so.

[FatSam]

Another crest design? So, a third one? Is this right?

Where are you reading this?

[Dogtanian]

Another crest design? So, a third one? Is this right?

Where are you reading this?

I think it actually says it on the new crest.

[pauliewalnuts]

It would be nice if we could actually have a link on the acorns news page on the OS to be able to purchase the shirt too.

Or would that be a problem with that shitty betting company?

Of course it'd be a problem with them!

[pauliewalnuts]

He really does talk like a total bullshitter, doesn't he:

"Aston Villa and Acorns have a relationship that is world-renowned, which was brought to global attention some 16 years ago when the hospice’s name appeared on the front of those famous claret and blue shirts..."

It'll be funny next year when he does deals with other sponsors to be on the shirt when our main sponsor can't be.

I'm not sure what's wrong with that to be honest, it's exactly what we need to be doing. There's nobody else out there going to big us up, we have to do it ourselves.

And next year is next year, right now this strikes a really positive note.

The act is really good and positive. But the bullshitting is two-bit.

Aston Villa's Acorns partnership is world renowned? Christ. It's like something Birmingham City would say and we'd all laugh at the idea. And that this bloke is the guy responsible for our image, but talking like Arthur Daley trying to 'big up' a clapped out Cortina is exactly what we don't need.

He probably didn't even say it, anyway, it's probably from the pen of Tommy Jordan.

[Nev]

It immediately made me think of the rags (the statement, not the gesture). We don't need to embellish who we are, it just leaves us open to ridicule. I know Heck is something of an easy target but there is plenty to say about Acorns and Aston Villa without resorting to this.

[danno]

It would be nice if we could actually have a link on the acorns news page on the OS to be able to purchase the shirt too.

Or would that be a problem with that shitty betting company?

Of course it'd be a problem with them!

Especially as they'd outsell the version with the betting firm on.

[pablo_picasso]

It would be nice if we could actually have a link on the acorns news page on the OS to be able to purchase the shirt too.

Or would that be a problem with that shitty betting company?

Of course it'd be a problem with them!

Fair enough.

A shame though.

I would buy one...

[pauliewalnuts]

It would be nice if we could actually have a link on the acorns news page on the OS to be able to purchase the shirt too.

Or would that be a problem with that shitty betting company?

Of course it'd be a problem with them!

Fair enough.

A shame though.

I would buy one...

So would i - which is the reason they'd have a problem with it, they pay millions a year for it to be their logo.

[Villan82]

It irks me that Villa switches direction on the whim of individuals. Taking 1992 to the present, we have had 3/4/5 different crests depending on how you view it. Each one we associate with a person Ellis, Lerner, Purslow and Heck. In that time we have also, on three separate occasions, drawn up plans for a new North Stand - Ellis, Lerner, Purslow and each time somebody at the club has bottled it though in fairness attendances weren't as strong in the 90s or 00s as they are now.

Heck seems to be the latest individual to rock up at Villa to make big decisions about things that are core to the club's identity- crest and stadium being the biggies.

Take Liverpool as an example. Like us, they have had changes of owner, changes of personnel but they have had the same visual identity and they have backed the redevelopment of Anfield (unethical as aspects may have been, that is a separate point). Spurs successfully rebranded about 15 or 16 years ago and that logo they have has become iconic. They of course also flattened WHL and rebuilt on the site - they are now in a different stratosphere to the Spurs we grew up with.

We can all see the potential of this club but we always seem to get lumbered with executives who have a corner shop mentality. Since last summer that is the vibe Heck has given me.

Maybe he will prove us wrong but so far you could not describe what he's done as representing a new sleek Villa that thinks big.

[Ads]

Sat next to me in a bar. Any requests?

[VILLA MOLE]

Sat next to me in a bar. Any requests?

where does he buy his Cagoules ?   

[Drummond]

Sat next to me in a bar. Any requests?

When's the new crest coming?
What's happening with the ground?
Can he get me a ticket for the final?

[Ads]

Shoes are shit lads. It's not looking good.

[Des Little]

Sat next to me in a bar. Any requests?

Which window is he knocking on later?