Chris Heck - President of Business Operations

[andyh]

The latest MOMS podcast is about the call that they had with Heck. It’s confirmed on there that Heck took the bold step to stop the rollout of the new badge because he felt it was selected without any credible competition. It’s said that Purslow manipulated it so that there was only ever going to one winner, the one he wanted,
Stopping the rollout now, with the building delays, gives the club time to reset and start the process over again.
After listening, I get it now.
It was a ballsy decision to decide to not rebrand the club but to stop, reevaluate and start again.

All that said, the club could and should have put out a statement to explain.

[j66acd]

Purslow’s legacy and reputation is being blown to pieces.

[Scott Nielsen]

Vindication for DW.

[kippaxvilla2]

It is well worth watching that video.

It’s hard to watch it and think anything other than he killed the new badge.

He’s extremely impressive but I hope he understands both the big picture and the nuances that make English football very different from American sports

I think you should run that up the flagpole to him as he is eating his eggs sunny side up and drinking his morning corrrfffee.

[London Villan]

The latest MOMS podcast is about the call that they had with Heck. It’s confirmed on there that Heck took the bold step to stop the rollout of the new badge because he felt it was selected without any credible competition. It’s said that Purslow manipulated it so that there was only ever going to one winner, the one he wanted,
Stopping the rollout now, with the building delays, gives the club time to reset and start the process over again.
After listening, I get it now.
It was a ballsy decision to decide to not rebrand the club but to stop, reevaluate and start again.

All that said, the club could and should have put out a statement to explain.

Better to be honest than have a load of transparent waffle!

[Villan82]

Has this man also 'killed' the new stand we were all excited about? Another concert now next June. Can we remember that we are first and foremost a football club with ambitions and a demand for extra seats and better facilities?

[LeeB]

Has this man also 'killed' the new stand we were all excited about? Another concert now next June. Can we remember that we are first and foremost a football club with ambitions and a demand for extra seats and better facilities?

Are you serious?

[Dogtanian]

Has this man also 'killed' the new stand we were all excited about? Another concert now next June. Can we remember that we are first and foremost a football club with ambitions and a demand for extra seats and better facilities?

And surprise, surprise - for an American band, no less!

Why haven't we booked The Buggles? 

[ChicagoLion]

Vindication for DW.

and others!

[Brazilian Villain]

Has this man also 'killed' the new stand we were all excited about? Another concert now next June. Can we remember that we are first and foremost a football club with ambitions and a demand for extra seats and better facilities?

Not 'killed' (yet), It's just been delayed until he's happy the badge that's going on the Villa Live venue is 'modern' enough.

[chrisw1]

The latest MOMS podcast is about the call that they had with Heck. It’s confirmed on there that Heck took the bold step to stop the rollout of the new badge because he felt it was selected without any credible competition. It’s said that Purslow manipulated it so that there was only ever going to one winner, the one he wanted,
Stopping the rollout now, with the building delays, gives the club time to reset and start the process over again.
After listening, I get it now.
It was a ballsy decision to decide to not rebrand the club but to stop, reevaluate and start again.

All that said, the club could and should have put out a statement to explain.

Better to be honest than have a load of transparent waffle!

I'm not so sure.  Outside the club nobody will really pick up on it, so why lay bare the error?  Inside the club, we all know what's happened.

[ChicagoLion]

I don't see any problem with the idea that someone that has been bought in to head our commercial operations and is a specialist in brand management halting a major change to our brand.
You would have that that the COMMS around this would have been better handled based on the above.

[kippaxvilla2]

I wonder when he was first touted for the job though - it is not usually an overnight process.  Therefore, the owners could have put a stop to it earlier I suppose.  If they knew Mr Heck would be less than enamoured.  I am in favour of it though for a better longer term solution.

[eamonn]

Purslow’s legacy and reputation is being blown to pieces.

Nah, he's still in credit.

[ChicagoLion]

Purslow’s legacy and reputation is being blown to pieces.

Nah, he's still in credit.

At the Bank, yeh.