Chris Heck - President of Business Operations

[Dogtanian]

Confession. I have far more knowledge and experience around Branding and Marketing than I do football.  No idea what ‘play through the channels’ means, never dared to ask. I can tell you what a Brand Proposition and supporting activation are all about.   

Watched the video. Very very impressed. He completely understands Brand, what that means to a sports club, the local community and most importantly, what it means to us fans. 

It also explains why the new badge was pulled at the last moment. Must have been a very difficult call but better to do it now than to spend the next 5 years trying to fix it. 

There is a lot that Purslow did brilliantly well at in his 5 years. However he had two weakness’s - He new bugger all about football and naff all about Branding. 

Bit of a mess now, yes, but give him a little time and on the strength of what he has delivered for 76, I can see real pride both on and off the pitch coming our way. 

UTV.

I was impressed with him too and think it was definitely the right call to hold it and give him time to assess things.

I think the biggest problem is the club haven’t communicated it very well. It’s the age old problem that if you don’t make it clear what you are doing and why, then people will make up their own story. And so now there’s lots of assumptions and worries and some pissed off fans.

A shame really, because this guy looks like he is what we need to progress and we’ve already got sections of people frustrated from the off!

[Paul.S]

He should have come in and respected our decision. It's an absolute mess.

They say they are using the shield on digital platforms and TV etc. That's where our 'shield' looks at its worst, you can't even make it out with the yellow on sky blue . Absolutely ridiculous

It’s not an absolute mess, it doesn’t look good but it’s not the end of the world.
Let’s give him time to settle in and let’s see what he comes up with. We just might be happy for once.

[pablo_picasso]

Confession. I have far more knowledge and experience around Branding and Marketing than I do football.  No idea what ‘play through the channels’ means, never dared to ask. I can tell you what a Brand Proposition and supporting activation are all about.   

Watched the video. Very very impressed. He completely understands Brand, what that means to a sports club, the local community and most importantly, what it means to us fans. 

It also explains why the new badge was pulled at the last moment. Must have been a very difficult call but better to do it now than to spend the next 5 years trying to fix it. 

There is a lot that Purslow did brilliantly well at in his 5 years. However he had two weakness’s - He new bugger all about football and naff all about Branding. 

Bit of a mess now, yes, but give him a little time and on the strength of what he has delivered for 76, I can see real pride both on and off the pitch coming our way. 

UTV.

There is a lot of marketing spiel & PR guff, but overall, if he took the company from $300m to $2b in 6 years, then he is clearly good at his job.

Couple of things though, one, I do not trust being told to "trust the process". Now he may be sincere, but its PR guff that kicks the can down the road similar to "its a 5 year plan". However, I do trust Emery, so this should counter act my concern.

And two, the logo that he took of the 76'ers wasn't great to start with, but he simplified it so much that it now looks like a 'Trump 2076' bumper sticker. I am hoping that with the elements that he has at his disposal with our crest(s), simplifying it might be quite nice.

The way this has been communicated however, has been a bit of a shit show. If they had been honest, instead of that "41 year anniversary" garbage, it would have been easier to swallow & wait to see what happens.

We have no choice but to do that now, but it could have been comminicated better.

[wittonwarrior]

See he listens to the fans as much as Purslow did.  Great start. 

[Chico Hamilton III]

Thought this was interesting, in terms of “getting” a football club. It’s far more than just coming up with a snappy brand.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/11/16/Franchises/Sixers-Chris-Heck.aspx

[Lastfootstamper]

There's the comment about "Referring to the city as 'New Philadelphia' implied that there was something wrong with old Philadelphia, and expressing that sentiment is the fastest way to get a Yards Pale Ale poured on your head." Surely if you're going to take umbrage at such a perceived affront and seek to react in said manner, wouldn't it be more fitting to select a beverage that existed before the year 2000?

[OCD]

He delivers a good talk here, and brings up rebranding around 10 minutes in. He harps on the logo and how he made it more simple over time to make it recognizable across the sports spectrum. We’ll probably get a stand-alone lion. He clearly values history.

Yep, hearing him talk about 'cleaning up' and 'clearing up the muck' from the 76ers logo, I think that is a fair presumption

Actually that would be better.

[London Villan]

For logo geeks:
https://logos-world.net/philadelphia-76ers-logo/

One icon to throw into the mix would be the Villan... now that would be brave!

[pablo_picasso]

For logo geeks:
https://logos-world.net/philadelphia-76ers-logo/

One icon to throw into the mix would be the Villan... now that would be brave!

According to that link, they have simply gone back to the 1964-1977 logo.

[jwarry]

Thought this was interesting, in terms of “getting” a football club. It’s far more than just coming up with a snappy brand.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/11/16/Franchises/Sixers-Chris-Heck.aspx

Sounds like he pissed off the Philly fans and had to apologise? Mmmm

[Scott Nielsen]

For logo geeks:
https://logos-world.net/philadelphia-76ers-logo/

One icon to throw into the mix would be the Villan... now that would be brave!

According to that link, they have simply gone back to the 1964-1977 logo.

So the branding process ended up copying a logo from 40 years earlier. Yet Villa supporters are somehow hopelessly behind the times for wanting a crest with historical characteristics.

A bit of a let-down after all that's been said on this thread and others.

[Dogtanian]

The guy hasn’t even done anything yet, except give him and his team 12 months to work on it.

Maybe we should see what he does before we condemn him!

[chrisw1]

He should have come in and respected our decision. It's an absolute mess.

They say they are using the shield on digital platforms and TV etc. That's where our 'shield' looks at its worst, you can't even make it out with the yellow on sky blue . Absolutely ridiculous

It’s not an absolute mess, it doesn’t look good but it’s not the end of the world.
Let’s give him time to settle in and let’s see what he comes up with. We just might be happy for once.

They're just washing it as best they can with the 82 nonsense.  Obviously, as Villa fans we're aware what has happened.  But outside the club, nobody other than Birmingham City fans will care less.

[darren woolley]

He delivers a good talk here, and brings up rebranding around 10 minutes in. He harps on the logo and how he made it more simple over time to make it recognizable across the sports spectrum. We’ll probably get a stand-alone lion. He clearly values history.

Yep, hearing him talk about 'cleaning up' and 'clearing up the muck' from the 76ers logo, I think that is a fair presumption

Actually that would be better.

I watched this.

[eamonn]

And what did you think of it, Daz?