Chris Heck - President of Business Operations

[kippaxvilla2]

https://www.birminghammail.co.uk/sport/football/football-news/aston-villa-supporters-trust-respond-27181154

The trust has spoken.  Sorry to link that rag.

[Flin5tone]

He should have come in and respected our decision. It's an absolute mess.

They say they are using the shield on digital platforms and TV etc. That's where our 'shield' looks at its worst, you can't even make it out with the yellow on sky blue . Absolutely ridiculous

[Percy McCarthy]

He should have come in and respected our decision. It's an absolute mess.

They say they are using the shield on digital platforms and TV etc. That's where our 'shield' looks at its worst, you can't even make it out with the yellow on sky blue . Absolutely ridiculous

Just wondering, do you get any pleasure out of supporting the club, in any way?

[Gareth]

Good grief. He’s been here 5 minutes

It’s not a good look though, is it? It’d be like announcing Monchi then our first signing is Luke Ayling.

Fully expecting that to happen now :-)

[Brazilian Villain]

He should have come in and respected our decision. It's an absolute mess.

They say they are using the shield on digital platforms and TV etc. That's where our 'shield' looks at its worst, you can't even make it out with the yellow on sky blue . Absolutely ridiculous

Agree with you on this one.

[eamonn]

He should have come in and respected our decision. It's an absolute mess.

They say they are using the shield on digital platforms and TV etc. That's where our 'shield' looks at its worst, you can't even make it out with the yellow on sky blue . Absolutely ridiculous

Just wondering, do you get any pleasure out of supporting the club, in any way?

That line by Jez from Peep Show that someone here quoted the other day has had me smiling all week  - "Do you have to live so relentlessly in the real world?"

[edgysatsuma89]

He should have come in and respected our decision. It's an absolute mess.

They say they are using the shield on digital platforms and TV etc. That's where our 'shield' looks at its worst, you can't even make it out with the yellow on sky blue . Absolutely ridiculous

Just wondering, do you get any pleasure out of supporting the club, in any way?

That line by Jez from Peep Show that someone here quoted the other day has had me smiling all week  - "Do you have to live so relentlessly in the real world?"

👀 and yeah, it applies to Flint.

[villadelph]

He delivers a good talk here, and brings up rebranding around 10 minutes in. He harps on the logo and how he made it more simple over time to make it recognizable across the sports spectrum. We’ll probably get a stand-alone lion. He clearly values history.

[tomd2103]

He delivers a good talk here, and brings up rebranding around 10 minutes in. He harps on the logo and how he made it more simple over time to make it recognizable across the sports spectrum. We’ll probably get a stand-alone lion. He clearly values history.

Yep, hearing him talk about 'cleaning up' and 'clearing up the muck' from the 76ers logo, I think that is a fair presumption

[Scott Nielsen]

"Trust the process". At least he'll get along well with UE

[Dogtanian]

He delivers a good talk here, and brings up rebranding around 10 minutes in. He harps on the logo and how he made it more simple over time to make it recognizable across the sports spectrum. We’ll probably get a stand-alone lion. He clearly values history.

I found that quite interesting and really looking forward to seeing what he does with us.

[Drummond]

Yep, hearing him talk about 'cleaning up' and 'clearing up the muck' from the 76ers logo, I think that is a fair presumption

Ooh, no star! Simple is good, as long as it's not Lerner simple.

[Ads]

I think listening to that, Paul E is probably right in that we'll get a Spurs style simplified rampant lion.

[Cleybrooke]

Confession. I have far more knowledge and experience around Branding and Marketing than I do football.  No idea what ‘play through the channels’ means, never dared to ask. I can tell you what a Brand Proposition and supporting activation are all about.   

Watched the video. Very very impressed. He completely understands Brand, what that means to a sports club, the local community and most importantly, what it means to us fans. 

It also explains why the new badge was pulled at the last moment. Must have been a very difficult call but better to do it now than to spend the next 5 years trying to fix it. 

There is a lot that Purslow did brilliantly well at in his 5 years. However he had two weakness’s - He new bugger all about football and naff all about Branding. 

Bit of a mess now, yes, but give him a little time and on the strength of what he has delivered for 76, I can see real pride both on and off the pitch coming our way. 

UTV. 

[Dante Lavelli]

That video is an interesting watch.  Purslow came across as a high level networker whereas this guy seems much more strategic and a deeper thinker. 

Does anyone follow basketball?  What was the trajectory of the 76ers after this video and how did we manage to poach Heck?