Chris Heck - President of Business Operations

[Chico Hamilton III]

I wonder what the owners are thinking about this? Are they just happy with the impact Heck is having on the bottom line or a bit worried about the unrest and negative pr it’s creating?

[Paul.S]

I wonder what the owners are thinking about this? Are they just happy with the impact Heck is having on the bottom line or a bit worried about the unrest and negative pr it’s creating?

They’ve been fantastic for us so far so I’d like to think they’ll be concerned at this negativity.

[London Villan]

His brief is to increase revenue - seemingly at all costs and damn the immediate consequences. He's delivering, but I can see this boiling over into the stands.

[Villan82]

His brief is to increase revenue - seemingly at all costs and damn the immediate consequences. He's delivering, but I can see this boiling over into the stands.

That is clearly how he has interpreted his role, and I am sure his contract is packed with bumper incentives if he hits certain targets. His employers may have a slightly different take on how he achieves it, however, and what he breaks on his way to achieving it.

[Nii Lamptey]

Those scarf sellers are ordering in extra stock as we speak. The stands are going to be littered with half n half scarf toting day trippers, all with shocked looks on their faces as the few real football fans left in Villa Park start clapping and singing.

Villa Park COULD have been a fortress for these games, with an atmosphere to rival (*or even better) the Atletico game..... That Villa team will now have to do it with 11 men rather than 12. It's such a shitshow.

[Clampy]

I think we all deep down understand the reasons behind it but £97 for a non season ticket holder (my brother and nephew for example) is just insane. I cant get head round that at all.

[Sexual Ealing]

I think we all deep down understand the reasons behind it but £97 for a non season ticket holder (my brother and nephew for example) is just insane. I cant get head round that at all.

Yes, it's never difficult to understand the motives behind price gouging.

[purpletrousers]

Those scarf sellers are ordering in extra stock as we speak. The stands are going to be littered with half n half scarf toting day trippers, all with shocked looks on their faces as the few real football fans left in Villa Park start clapping and singing.

Villa Park COULD have been a fortress for these games, with an atmosphere to rival (*or even better) the Atletico game..... That Villa team will now have to do it with 11 men rather than 12. It's such a shitshow.

Yep I meant to add that to a comment on the anniversary of the Everton Cup game a year ago. I think there was consensus the poor crowd and atmosphere as a result likely
Backfired on the team :/

[Skerra]

As season ticket holder for many years, I’m so glad I didn’t go in for the cup scheme. Like a lot of others, I simply cannot afford those prices. TV it will have to be!!

[Olof's Beard]

If the owners were allowed to invest their own cash properly, I'm certain they'd keep prices down. As it is, we have to increase revenue to play by the rules so here we go, over £90 a ticket.

[Skerra]

If you can’t afford it, simply don’t go. At some stage, the club need to know there are limits to fans financially

[sirlordbaltimore]

I think we all deep down understand the reasons behind it but £97 for a non season ticket holder (my brother and nephew for example) is just insane. I cant get head round that at all.

Nope. I can't understand the reasoning at all. It's an utter disgrace and there is no justifying it IMHO

[Demitri_C]

If you can’t afford it, simply don’t go. At some stage, the club need to know there are limits to fans financially

Yep thats how i see it. Everyones gonna pay it - we know they will so it wont stop them

[algy]

The ticket prices are … wow. I’d been getting excited about going to all 4, but I just can’t see that happening at those prices, in the run up to Christmas. Even on the cheapest tickets I’ll be looking at £200 a game - ticket + train fare + a night in the Premier Inn. That’s before I’ve fed myself and had a couple of pints with my dad after the game.

God only knows how they can justify the increase from the Conference League games, which were fine in my book, to … that.

[Brazilian Villain]

God only knows how they can justify the increase from the Conference League games, which were fine in my book, to … that.

They'll have Katherine Jenkins singing the CL anthem before each game.