Kits 23/24

[ldavfc4eva]

Probably nostalgia with me, but my all time favourite home and away shirts was 95/96, loved the blue away (my first ever shirt) and the home was a perfect match too.

[Oklahoma]

Apologies if this has been mentioned before, but the new shirt has the old lion facing the old way on the back of the shirt by the neck, so they haven't even got any consistency on the same top.

The pro shirt image had the lion on the back yesterday, but it's been removed today.

[Gareth]

We're never going to get a 'yes!' moment with the badge because half of the fan base wants the shit star mushed into and it half of us don't.

If I was the owner I'd change it back to what it was before Lerner and before any of this happened and you can like it or lump it.



I'd make the colours more vibrant and then use the standalone lion for kits and whatever. DONE.

I think at least half of the fans couldn't give a damn about most of this to be honest! The only problem I really have is that hideous evil sponsor fouling up the name of Aston Villa.

Me too…2 crest is stupid but far less annoying than the scummy sponsor for 3 years

[Flin5tone]

With the current 'shield' looking all blurred and weird on TV, like a 2 year old had designed it I was looking forward to us having a proper ,  proud looking badge we can be confident about.

They really have messed up big role with this

[PeterWithe]

With the current 'shield' looking all blurred and weird on TV, like a 2 year old had designed it I was looking forward to us having a proper ,  proud looking badge we can be confident about.

They really have messed up big role with this

Would you go so far as to label it is a disgrace or would you reserve that label for an attendance a handful under capacity?

[pauliewalnuts]

What clearly happened, as a number of people have said, is that Purslow had a designed he wanted so he set things up in a way to ensure his choice was always going to be what we got. It's better than the shield but clearly isn't what NSWE/Heck want so why would they spend the time and money updating everything this summer only to do it again next.

I don’t give enough of a shit to drill into this and get into a life sapping ten page quotation  but you saying this is what “clearly happened” strikes me as exactly the sort of thing you normally pull people up on! There’s nothing clear about that.

NSWE were here at the time, if they didn’t agree with it then, then they had the chance to kill it.

Heck has probably come in and decided it’s a no-go bit to say “clearly” Purslow did it that way is unsubstantiated conjecture, and the presentation of lots of people here saying it as supporting evidence is really meaningless

[VillaBoy_23]

With the current 'shield' looking all blurred and weird on TV, like a 2 year old had designed it I was looking forward to us having a proper ,  proud looking badge we can be confident about.

They really have messed up big role with this

It’s never once looked blurred and weird on tv. You’re just making things up.

[Bad English]

I've had a couple of days to look at it now and that Burger King logo is what ruins it for me. Will it come off after a couple of washes?

[PeterWithe]

Focus groups? We’ll have candles, bells being rung, breathing exercises and scatter cushions all over the place next.

I’m always reminded of this whenever anyone mentions focus groups

https://youtu.be/O4CTLW-Ddu0

One of the most under rated characters in comedy, Peter Mannion.

[Rico]

The best two Villa kits and badges of all time imo. No crappy shirt sponsor, and a decent kit manufacturer.  Just plain simple beautiful.

[JD]

The best two Villa kits and badges of all time imo. No crappy shirt sponsor, and a decent kit manufacturer.  Just plain simple beautiful.





[/quote

The best two Villa kits and badges of all time imo. No crappy shirt sponsor, and a decent kit manufacturer.  Just plain simple beautiful.

I have both of them tops, they are the best.

[Axl Rose]

The best two Villa kits and badges of all time imo. No crappy shirt sponsor, and a decent kit manufacturer.  Just plain simple beautiful.

That white Umbro one is a beauty. Once saw a bloke wearing that in Tokyo and chased him down the street to tell him how happy I was to see such a sight.

[paul_e]

What clearly happened, as a number of people have said, is that Purslow had a designed he wanted so he set things up in a way to ensure his choice was always going to be what we got. It's better than the shield but clearly isn't what NSWE/Heck want so why would they spend the time and money updating everything this summer only to do it again next.

I don’t give enough of a shit to drill into this and get into a life sapping ten page quotation  but you saying this is what “clearly happened” strikes me as exactly the sort of thing you normally pull people up on! There’s nothing clear about that.

NSWE were here at the time, if they didn’t agree with it then, then they had the chance to kill it.

Heck has probably come in and decided it’s a no-go bit to say “clearly” Purslow did it that way is unsubstantiated conjecture, and the presentation of lots of people here saying it as supporting evidence is really meaningless

I think the way I've written that just isn't as clear as I intended. What I'm getting at is that before the 'process' started I think it's pretty clear that a round badge with the lion flipped around is what Purslow wanted and that the club in general were happy with. All of the fan engagement happened with the intent that he'd get what he wanted all along, which is why there was no vote on which way the lion was facing, for example. I don't even see it as a problem, I'd expect any company to do the same thing because branding is far too important, and in the case of a football club, emotive to let it be designed purely by focus groups and votes.

To put it another way I'd be amazed if most of the core elements of the new badge weren't in the initial design brief before any of the consultation started.

[dave.woodhall]

I'm not sure whether it's what Purslow wanted or what Fluffy Media thought was the minimum they could get away with to justify their fees - Becky the junior account manager could have found out in half an hour online that a round badge with a star is the social media design of choice. What I do know is that all the consultation was skewed towards getting the one that won the vote.

[Risso]

Yes, I'm not sure that Purslow would have had a particular dog in the fight. He'd probably just heard from all the fan consultation meetings that it needed to be something vaguely 1982ish, and went with that on the advice of the marketing twats company, after rigging the vote in that direction.