Kits 23/24

[paul_e]

They haven't 'gone back on their word' they've realised it was a flawed design from a flawed process and put a stop to it.

Most people accepted the round design as it was better than the lamp thing, but I wouldn't say there was an overwhelming 'Yes!' moment. I know people have been excited about getting rid of the Lerner thing, me included, but I'd rather have some specialists dealing with the matter and there being proper engagement. The whole process felt like you were being guided to the cross on the map rather than picking your own destination.

I agree with most of this, and what Dave W has been saying about how we've effectively been railroaded into the lion being the wrong way round. The way they've handled trying to sort it out it has been amateurish though. Of course if we have a really successful season nobody's going to care too much, but it's a rare misstep fom the club.

It's almost as if it's the sort of thing that results in a CEO being asked to take a step back and choosing to quit instead.

[Monty]

We're never going to get a 'yes!' moment with the badge because half of the fan base wants the shit star mushed into and it half of us don't.

If I was the owner I'd change it back to what it was before Lerner and before any of this happened and you can like it or lump it.



I'd make the colours more vibrant and then use the standalone lion for kits and whatever. DONE.

I think at least half of the fans couldn't give a damn about most of this to be honest! The only problem I really have is that hideous evil sponsor fouling up the name of Aston Villa.

[pablo_picasso]

They haven't 'gone back on their word' they've realised it was a flawed design from a flawed process and put a stop to it.

Most people accepted the round design as it was better than the lamp thing, but I wouldn't say there was an overwhelming 'Yes!' moment. I know people have been excited about getting rid of the Lerner thing, me included, but I'd rather have some specialists dealing with the matter and there being proper engagement. The whole process felt like you were being guided to the cross on the map rather than picking your own destination.

They had specialists working on it before...

It wasn't as if they asked Lerner to do it in MS Paint again...

How is it not going back on their word when they asked us to help with the process, made a big deal about our input & how great the crest was because of this, etc, etc, & now they say with some crap PR guff that it is only a 1 year crest in homage to some random 41 year old Euro Cup win that only an idiot would swallow?

The crest we helped design for the future is now only temporary...

Repeating myself over & over to a few different people on a few threads is tiring.

I have said my piece. I will wait & see what happens now.

[paul_e]

They haven't 'gone back on their word' they've realised it was a flawed design from a flawed process and put a stop to it.

Most people accepted the round design as it was better than the lamp thing, but I wouldn't say there was an overwhelming 'Yes!' moment. I know people have been excited about getting rid of the Lerner thing, me included, but I'd rather have some specialists dealing with the matter and there being proper engagement. The whole process felt like you were being guided to the cross on the map rather than picking your own destination.

They had specialists working on it before...

It wasn't as if they asked Lerner to do it in MS Paint again...

How is it not going back on their word when they asked us to help with the process, made a big deal about our input & how great the crest was because of this, etc, etc, & now they say with some crap PR guff that it is only a 1 year crest in homage to some random 41 year old Euro Cup win that only an idiot would swallow?

The crest we helped design for the future is now only temporary...

Repeating myself over & over to a few different people on a few threads is tiring.

I have said my piece. I will wait & see what happens now.

You're repeating yourself because you're making the same over-the-top complaints to anyone who isn't as outraged as you are over this. Before we saw any designs the most common 'want' you could find anywhere on the internet was people wanting the 82 badge back, we didn't get that, we got something that leaned in that direction, and was better than what we had but stop trying to pretend that there weren't huge numbers of people who didn't like the way the lion was facing or didn't like the star, or didn't like it having 1874 on it.

The person behind 'their word' who managed the process, picked which designs we could vote on and implemented those onto a kit design (including the inconsistency with the lion on the collar) doesn't work for us any more.

[Drummond]

They haven't 'gone back on their word' they've realised it was a flawed design from a flawed process and put a stop to it.

Most people accepted the round design as it was better than the lamp thing, but I wouldn't say there was an overwhelming 'Yes!' moment. I know people have been excited about getting rid of the Lerner thing, me included, but I'd rather have some specialists dealing with the matter and there being proper engagement. The whole process felt like you were being guided to the cross on the map rather than picking your own destination.

They had specialists working on it before...

It wasn't as if they asked Lerner to do it in MS Paint again...

How is it not going back on their word when they asked us to help with the process, made a big deal about our input & how great the crest was because of this, etc, etc, & now they say with some crap PR guff that it is only a 1 year crest in homage to some random 41 year old Euro Cup win that only an idiot would swallow?

The crest we helped design for the future is now only temporary...

Repeating myself over & over to a few different people on a few threads is tiring.

I have said my piece. I will wait & see what happens now.

Do you want a round badge? Y or N
Do you want a star? Y or N
Do you prefer AVFC or Aston Villa?
Do you like traditional or new?

versus

What would your preferred shape of badge be?
What are the most important features to you of our crest?
What should the crest represent?
How do you think we should use the crest across all media, the stadium, kits and memorabilia?

Then,
Based on your feedback, the round badge and gaslamp were the preferred shapes, which if these two designs do you prefer, and why?
You said the most important features were Aston Villa (78%), 1874 (67%) and a star (52%) because the star was a minority request we thought we'd explore this further so that we don't alienate people unnecessarily, and so that we don't get it wrong. Please see the following examples and tell us if you hate, not like, like or love them.
You said you wanted one single crest item rather than any other options. We're not sure this is the right way to go and our specialists said it would make sense to have a lion, a gaslamp and some core colours rather than fixed ideas. What do you think about that?

That sort of thing makes sense to me as an engagement process, rather than some basic yes or no stuff that was clearly geared to end one way.

[Scott Nielsen]

If you expect that level of engagement you are talking about a focus group, not broad fan consultation.

[Drummond]

If you expect that level of engagement you are talking about a focus group, not broad fan consultation.

I know, the question is, was their a focus group that had any amount of questioning like it. My point is that the questions were all geared up. There wasn't proper consultation.

[German James]

Whose idea was the gaslamp?

[Jon Crofts]

Focus groups? We’ll have candles, bells being rung, breathing exercises and scatter cushions all over the place next. 

[Drummond]

Focus groups? We’ll have candles, bells being rung, breathing exercises and scatter cushions all over the place next.

Chai latte sir?

[paul_e]

I'd get rid of most of those questions and simply go with:

What are the most important features to you of our crest?
Then just give people options like: colours, name, shape, slogan, star, lion, lion direction, date, etc. and ask them to rank them or give slider options.

That gives you broad strokes of what people see as essential to consider and what can be removed/replaced without annoying people.
For the ones that are a little more vague (like shape) you can then produce a few options and have a vote purely on that element.

[Lastfootstamper]

What's wrong with a chai latte?

[Jon Crofts]

What's wrong with a chai latte?

Where shall we start?

[Scott Nielsen]

What's wrong with a chai latte?

Well, without the spicy tumeric, pumpkin seeds and vanilla sweet cream cold foam, it's hardly a chai at all, is it.

[olaftab]

What's wrong with a chai latte?

FFS...I can't believe you asked that question! Shame on you. (picks up his freshly brewed mug to take another gulp of strong but full of taste proper tea with nothing to spoil it other than milk)