Kits 23/24

[Bent Neilsens Screamer]

Because it's round?

Look, I mean, I don't get the issues that people have here, but whatever you think the language on this thread is a little out of proportion. 'Shambles' etc. I can guarantee that nobody out there in the football world gives a damn about any of this - why don't we ask Everton fans what a 'shambles' looks like; indeed, why not ask ourselves a mere few years ago?

I get it if people don't like the kit, or the badge, or the consultancy process or whatever, but we risk sounding like unhinged comic book fans losing their minds because Iron Man's suit is the wrong shade of rust. 'Worst. Badge. Ever!'

Name another club, or indeed another globally recognised company who have made such a balls up of a rebranding and come out with such an amateurish attempt at justifying it?

There’s probably loads but having not taken much notice of Real Betis’ or Lyon’s kit launches or badge traumas we wouldn’t know and that’s the point.

[pauliewalnuts]

It is an absolute shambles.

We’ve got two badges next season and the one they did the protracted consultation on is getting binned after a year.

I reckon someone made the call not to launch the new badge but it was too late as Castore had made millions of shirts and training stuff with it on already so they’ve gone with this nonsensical compromise.

And then made it worse with some “1982 tribute” stuff which a one eyed man on a galloping horse could spot is absolute rubbish.

[PeterWithesShin]

We spent the best part of 6 months and fuck knows how much money on this crest, including saying things like this, and it's no wonder folks think it's a tad amateurish.

There are a number of elements we’ll look at. The shape; could a more rounded badge have more impact and work better across different places it exists, for example? Is the balance of colour right? Also, how should we use our name? Is it ‘AVFC’ or should we be using Aston Villa, given how distinctive a name it is? This isn’t a process of starting from scratch, it’s a process of thinking about the role of each element so it comes together in the strongest of ways to represent us brilliantly. It’s not just the crest, it’s about how our whole design world looks, in every part of what we do, from our Academy to matchdays at Villa Park, to our social media channels.

[LeeB]

Because it's round?

Look, I mean, I don't get the issues that people have here, but whatever you think the language on this thread is a little out of proportion. 'Shambles' etc. I can guarantee that nobody out there in the football world gives a damn about any of this - why don't we ask Everton fans what a 'shambles' looks like; indeed, why not ask ourselves a mere few years ago?

I get it if people don't like the kit, or the badge, or the consultancy process or whatever, but we risk sounding like unhinged comic book fans losing their minds because Iron Man's suit is the wrong shade of rust. 'Worst. Badge. Ever!'

Ha ha, this!

[LeeB]

Our kid just said it reminds him of the 89-90 shirt, and this is a good thing in my book

[wince]

I still like my macron genting shirt. And my acorns Nike one

[Risso]

Even if they don’t now like the new badge, surely it’s better than the old Lerner shite and replacing it on websites etc is a relatively simple task. This would at least have provided some uniformity. Then in a season or two they could have said “actually, we hate it, we’re going to start again.”

[AV82EC]

It’s claret with blue sleeves and has the new badge. I think it’s met the brief.

[paul_e]

We spent the best part of 6 months and fuck knows how much money on this crest, including saying things like this, and it's no wonder folks think it's a tad amateurish.

There are a number of elements we’ll look at. The shape; could a more rounded badge have more impact and work better across different places it exists, for example? Is the balance of colour right? Also, how should we use our name? Is it ‘AVFC’ or should we be using Aston Villa, given how distinctive a name it is? This isn’t a process of starting from scratch, it’s a process of thinking about the role of each element so it comes together in the strongest of ways to represent us brilliantly. It’s not just the crest, it’s about how our whole design world looks, in every part of what we do, from our Academy to matchdays at Villa Park, to our social media channels.

See to me the bold bit there is a perfect example of why you'd stop this and take a step back, The badge they came up with doesn't do a good job of achieving that specific goal. This is the exact reason why I was always a bit 'cold' on the idea of just going back to the 82 badge and why i thought the choice we made was a bit of a missed opportunity.

[RamboandBruno]

I like the badge, thats my era, the rest of the shirt meh, morally and visually dislike the branding, tacky as fuck. My lad doesn’t like it so might save me a few quid, but im sure he’ll come round or maybe the away kit will be ok.
Ill still wear my 1980 -81 replica home and away tops as always.

Just sign some players and win some stuff and all will be well.

[CT]

Whichever of the two designs supporters picked, it seemed fairly unanimous that the old badge needed to go. First and foremost, we wanted the full name back on it.

Now that vote isn’t really going to be accepted.

What happens if we all vote for what Chris doesn’t like again? Is there really any point in another vote?

If this was happening at the Sty, we’d all be rolling around laughing at how tinpot the whole thing was.

[PeterWithesShin]

If the badge doesn't do the job it was meant to then they shouldn't have designed it and then told people how great it was. It's not like it can only just have dawned them it would be plastered everywhere for years, and if that is the reason then why did they ok the design in the first place. That's what the design process is meant to be about, see if it works how it's intended to.

[Monty]

Because it's round?

Look, I mean, I don't get the issues that people have here, but whatever you think the language on this thread is a little out of proportion. 'Shambles' etc. I can guarantee that nobody out there in the football world gives a damn about any of this - why don't we ask Everton fans what a 'shambles' looks like; indeed, why not ask ourselves a mere few years ago?

I get it if people don't like the kit, or the badge, or the consultancy process or whatever, but we risk sounding like unhinged comic book fans losing their minds because Iron Man's suit is the wrong shade of rust. 'Worst. Badge. Ever!'

Name another club, or indeed another globally recognised company who have made such a balls up of a rebranding and come out with such an amateurish attempt at justifying it?

There’s probably loads but having not taken much notice of Real Betis’ or Lyon’s kit launches or badge traumas we wouldn’t know and that’s the point.

Actually can't think of a single brand that hasn't, at some point, made a bit of a horlicks of things like this. Honestly, it's so minor, most outsiders won't even notice it. It's not exactly a New Coke level disaster is it? It's more like, I don't know, when they changed the London Olympics logo. A bit meh, a bit sloppy, but ultimately a truly forgettable episode.

[edgysatsuma89]

It's fine.  We've had blue on the shoulders plenty of times before.  Badge looks good, sponsor logo a bit tacky. 

All a bit meh, but I don't know what people expect when the purists will riot if we move away from claret body blue sleeves.

Should be begging for stripes after seeing that.

'Meh' is my response as well.

[olaftab]

I like it but not the sponsor.