Kits 23/24

[Ian.]

It’s alright, not a classic. Love the badge though, seems odd we’re not pursuing that, maybe we are, just not yet.

[Nelly]

The shirt has grown on me from this morning when I first saw it. I think it's a fairly modern take on our traditional home shirt. The sound waves are odd though. Villa's social media seems to make a lot of the Allez Allez Allez song, almost as if it's trying to become our anthem, to model the shirt on it is a statement lol

The sponsor, I actually think looks quite good. The gold/deep yellow colour has been used previously and I think works well with our claret and blue. It doesn't say COWS anyway.

The badge! What has happened there! I'd love to know more about this - who opted to backtrack on the 80s badge and why! Personally it wasn't my choice - too many random clubs have that same template of a round emblem now and sadly ours is lost in that sea of generic badges. I understand that we know better, but a lot of twitter seemed to think we had ripped off Chelsea. That's the world we live in now. I think it was an opportunity to be more forward thinking, and one spurned. Fascinated to see what Villa will do with this now!

[ChicagoLion]

Alez Alez Alez is not even our song.

[pauliewalnuts]

Alez Alez Alez is not even our song.

It's not Alez Alez Alez (sic), it's Ale Ale Ale.

[pauliewalnuts]

BTW i am not watching that clip, Bad English, not because of the subtitles thing, but because without seeing it, i know it will make me cringe so much, my testicles will retract inside my body so far up, they'll pop out of my nostrils.

[KevinGage]

It's not great.

How long are our deals with Castore and this betting firm respectively?

Hopefully the exit fees for both aren't excessive.

The badge... proof positive that a slick marketing pitch doesn't match up with the grim, meathook reality.

[algy]

The badge! What has happened there! I'd love to know more about this - who opted to backtrack on the 80s badge and why! Personally it wasn't my choice - too many random clubs have that same template of a round emblem now and sadly ours is lost in that sea of generic badges. I understand that we know better, but a lot of twitter seemed to think we had ripped off Chelsea. That's the world we live in now. I think it was an opportunity to be more forward thinking, and one spurned. Fascinated to see what Villa will do with this now!

Think this is a good point. Whatever it's history, the average uninformed fan will think we've ripped off Chelsea's badge. It's not a great look. We might be better off canning this design, redoing it properly this coming season, then going at it again for the 150th anniversary.

[chrisw1]

If the badge doesn't do the job it was meant to then they shouldn't have designed it and then told people how great it was. It's not like it can only just have dawned them it would be plastered everywhere for years, and if that is the reason then why did they ok the design in the first place. That's what the design process is meant to be about, see if it works how it's intended to.

They had no choice but to design it. The focus groups told them that's what they wanted.  That's the problem with asking the plebs, you inevitably get answers you don't want.

But in seriousness, always asking fans opinions can hold back progress as they will always hark back to the past.  Until some prick in a focus group comes up with the idea of a lamp and then they're obliged to design that monstrosity too and stick it in the vote in place of the stand-alone lion, which is clearly what they wanted from the start.

[four fornicholl]

The badge! What has happened there! I'd love to know more about this - who opted to backtrack on the 80s badge and why! Personally it wasn't my choice - too many random clubs have that same template of a round emblem now and sadly ours is lost in that sea of generic badges. I understand that we know better, but a lot of twitter seemed to think we had ripped off Chelsea. That's the world we live in now. I think it was an opportunity to be more forward thinking, and one spurned. Fascinated to see what Villa will do with this now!

Think this is a good point. Whatever it's history, the average uninformed fan will think we've ripped off Chelsea's badge. It's not a great look. We might be better off canning this design, redoing it properly this coming season, then going at it again for the 150th anniversary.

with the lion the right way round

[Nelly]

The badge! What has happened there! I'd love to know more about this - who opted to backtrack on the 80s badge and why! Personally it wasn't my choice - too many random clubs have that same template of a round emblem now and sadly ours is lost in that sea of generic badges. I understand that we know better, but a lot of twitter seemed to think we had ripped off Chelsea. That's the world we live in now. I think it was an opportunity to be more forward thinking, and one spurned. Fascinated to see what Villa will do with this now!

Think this is a good point. Whatever it's history, the average uninformed fan will think we've ripped off Chelsea's badge. It's not a great look. We might be better off canning this design, redoing it properly this coming season, then going at it again for the 150th anniversary.

Agreed! Also, while the European Cup win is the club's highest honour, I think it diminishes us to redesign our badge to pay homage to an old victory or an old era. Villa are a club that cannot be encapsulated by one victory, as big as it was. We're finally starting to act like it on and off the pitch, so maybe this is a blessing in disguise.

[KevinGage]

The Villa home shirt should be classic, simple.  Old Money.

This gives off more of a Burnley or Scunthorpe vibe.

[pablo_picasso]

John Townley
@johntownley11
·
2h
#AVFC's current shield crest will remain visible next season, while the 1982-inspired round badge will only be used across the 2023/24 kits and training wear.

The club plans to further engage with supporters on the future identity of Villa.

What would be the point?

We already did that & they have decided to tell us to go fuck ourselves...

Because they realised they offered the wrong choices and thus we weren't making informed and good choices.

'Wrong choices"?

77% of the thousands who voted didn't seem to think so.

And while I personally didn't like some of the elements of the circle crest, it was the result of them asking us what we thought as a fanbase.

They have now decided that our opinions are meaningless, but are still going to ask us again what we think in the future...

Whats the point?

They already asked us...

[VinnieChase84]

Posted in the crest thread some feedback on situation

[kippaxvilla2]

Apparently the next badge is going to have ‘Aston Villa FC Birmingham’ on it.

[pauliewalnuts]

Apparently the next badge is going to have ‘Aston Villa FC Birmingham’ on it.

We need to find a similar cringetastic thing to do with our arms to signify Villa, like West Ham and that utterly horrific crossed arms / irons thing.

That's almost, almost as bad as "you're getting mauled by the Tigers" *shit mauling paw gesture*