There aren't many examples in the PL of FMCG brands being shirt sponsors.
Basically down to the demographics of the audience on screen and in-ground - males, 25+, affluent - hence the betting, cars, tech with a few odd ones (travel, energy).
Look at Cricket's Hundred - aimed at families and in turn has a crisp and snack sponsor. (KP, Doritos, Pom Bears)
With the US influence, I hope it is tech brand, rather than a gambling company.