I've just shown Mme Mouse the purported new crest - having first shown her the Lerner one, the gas lamp one, and the round one - and her immediate response was "oh la la, c'est pauvre".Even middle-aged French women with no interest in football think it's shite.
I wonder if it turns into something different when soaked in sweat?
One of the big issues with all of the badges of the last 18 months is the complete lack of story behind them. It means everyone is then judging them on a purely visual basis. So, you look at the likely new badge and just see it as having shit accessibility/contrast, a poor font choice, a shield found in stock library etc.Doing a proper job involves proper in-depth researching and development. Eg we chose this claret because it's the colour of the ground brickwork/the original 1874 colour/the 1982 claret; we commissioned (not chose) this font based on this heritage/the theme of lions/the idea of prepared; etc etc.This current version screams 'client standing over the marketing team's shoulders'. No way has it been through a proper design studio or agency.
I'm a Creative Director. If any of my team of designers had put that in front of me, they'd have been politely asked to go again on it.
...not PREPARED (see that) to give any creedence to the new/old design...
Find it a bit weird that if you're willing as an adult to buy club merchandise, you'd put your nose up on the badge and refuse to buy it.