Quote from: pablo_picasso on January 04, 2024, 12:43:22 PMQuote from: Ads on January 04, 2024, 12:32:26 PMWhat does it really matter though? Our branding. Nobody is buying our tat or watching our games based on whether a badge is round or a shield or a lion faces this way or that. It's recognisable regardless because we're in the Premier League.I dont really understand why we changed it to a round badge from Lerner's one, I don't really understand why we're bothering to change it back to broadly the same thing. People are more likely to buy our tat globally if we're doing well in the league, which we are. So why? If its going to cost £12m to muck about with something that doesn't really impact anything of consequence, then fair enough, stick to the same thing and spend that £12m on Frimpong which makes it more likely that Takami in Tokyo buys our tat instead of somebody else's.Branding builds trust with not only potential customers, but especially in the case of a business like a football club, potential partners & investors too.If you are given two football clubs to compete for a partnership for example, the first impression of that brand is more likely to make the partnership deal with brand x & ignore brand z. If there are obvious design errors /flaws, or it looks unpolished & unprofessional, then that is a sign that the business as a whole is unpolished & unprofessional.Branding is hugely important in the business world & as much as we hate it in the modern game, ALL football clubs are now businesses.We want & need to position our club as a global leader to attract the best partners & investors. Its not just about Joe Bloggs buying merchandising tat. Although that is a small part of it too...If you're a company looking to partner up, then that club being in England is likely a key factor and that club being successful is another key factor. I think we're making the mistake of seeing football as a normal business. The match going customer we're attracting isn't going to turn down a seat on the Holte because they like round badges or claret lions. The far Eastern dollar we're chasing is going to be as little concerned about brand trust as they are that reflective English prestige product they're buying into. Clubs in Germany, clubs in the Championship, their badges might be amazing. All the trust in the world in that brand won't matter a jot.
Quote from: Ads on January 04, 2024, 12:32:26 PMWhat does it really matter though? Our branding. Nobody is buying our tat or watching our games based on whether a badge is round or a shield or a lion faces this way or that. It's recognisable regardless because we're in the Premier League.I dont really understand why we changed it to a round badge from Lerner's one, I don't really understand why we're bothering to change it back to broadly the same thing. People are more likely to buy our tat globally if we're doing well in the league, which we are. So why? If its going to cost £12m to muck about with something that doesn't really impact anything of consequence, then fair enough, stick to the same thing and spend that £12m on Frimpong which makes it more likely that Takami in Tokyo buys our tat instead of somebody else's.Branding builds trust with not only potential customers, but especially in the case of a business like a football club, potential partners & investors too.If you are given two football clubs to compete for a partnership for example, the first impression of that brand is more likely to make the partnership deal with brand x & ignore brand z. If there are obvious design errors /flaws, or it looks unpolished & unprofessional, then that is a sign that the business as a whole is unpolished & unprofessional.Branding is hugely important in the business world & as much as we hate it in the modern game, ALL football clubs are now businesses.We want & need to position our club as a global leader to attract the best partners & investors. Its not just about Joe Bloggs buying merchandising tat. Although that is a small part of it too...
What does it really matter though? Our branding. Nobody is buying our tat or watching our games based on whether a badge is round or a shield or a lion faces this way or that. It's recognisable regardless because we're in the Premier League.I dont really understand why we changed it to a round badge from Lerner's one, I don't really understand why we're bothering to change it back to broadly the same thing. People are more likely to buy our tat globally if we're doing well in the league, which we are. So why? If its going to cost £12m to muck about with something that doesn't really impact anything of consequence, then fair enough, stick to the same thing and spend that £12m on Frimpong which makes it more likely that Takami in Tokyo buys our tat instead of somebody else's.
Quote from: Rudy Can't Fail on January 04, 2024, 12:32:40 AMRisso's hippoOi!
Risso's hippo
We could have Bournemouth's badge and it wouldn't make a blind bit of difference eitherway to how much we could fleece a corporate sponsor for. No shadows, claret lions, shields/circular- it's just not particularly important.
Personally, I don't care what our badge does for corporate or sponsors but it is important to me in terms of respecting the history and heritage of the cub. Our badge should be an awesome (I mean, something that inspires awe) thing, a symbol of the greatness of the club as an institution. A good logo can evoke those sorts of feelings.For me, the badge is as important as the club's name, it's colours, it's stadium; a part of the club's identity.When Leeds changed their badge to that Pro Evo effort, they were roundly mocked. I still augh now when I see it. That would not be acceptable for me for Villa. I'm a little surprised some feel the badge isn't important.
Quote from: nick harper on January 04, 2024, 12:35:05 PMThe rules are good in the sense they stop unscrupulous owners from taking decisions that ignore 100+ years of history and heritage. If Villa have not complied with the rules, it’s right that fans should be able to call it out and I’m glad they’ve done so even if it just makes things uncomfortable for Heck.If there were no rules what’s to stop Heck from changing our colours to blue and white for example. I think the Cardiff owner tried to change their colours to red because it was a lucky colour or some such reason which caused a huge uproar.I think it was because it was similar to successful clubs like Man U & Liverpool & he wanted a connection to that "success" without earning it.He was basically trying to plagiarise their shirt colours...
The rules are good in the sense they stop unscrupulous owners from taking decisions that ignore 100+ years of history and heritage. If Villa have not complied with the rules, it’s right that fans should be able to call it out and I’m glad they’ve done so even if it just makes things uncomfortable for Heck.If there were no rules what’s to stop Heck from changing our colours to blue and white for example. I think the Cardiff owner tried to change their colours to red because it was a lucky colour or some such reason which caused a huge uproar.
Quote from: Nelly on January 04, 2024, 01:31:01 PMPersonally, I don't care what our badge does for corporate or sponsors but it is important to me in terms of respecting the history and heritage of the cub. Our badge should be an awesome (I mean, something that inspires awe) thing, a symbol of the greatness of the club as an institution. A good logo can evoke those sorts of feelings.For me, the badge is as important as the club's name, it's colours, it's stadium; a part of the club's identity.When Leeds changed their badge to that Pro Evo effort, they were roundly mocked. I still augh now when I see it. That would not be acceptable for me for Villa. I'm a little surprised some feel the badge isn't important.Indeed. If none of this matters let's just make it SE knocking one out to karaoke music. Or a pair of bollocks, in solidarity with our second city soccer cousins SHA.
Have a look at what you could've won:
Please donate to help towards the costs of keeping this site going. Thank You.
Author
Topic: Crest Review (Read 279742 times)
