Crest Review

[KRS]

It is such a clumsy shit design.

Approx 1/3 of the design canvas is taken up by the misplaced text of “Aston Villa” and the squashed in “1874” (so much so that it looks like an after thought), and as a result the lion occupies the top 2/3 whilst still being smaller than it could be if even some simple thought about design had been taken into consideration.

Even if you simply move “Aston Villa” to the top (where it should be), then the curvature of the lion silhouette would be more in keeping with that of the shield. The “1874” could still be incorporated but with the design choices (or lack of) they have made, it doesn’t really fit well and would be best removed.

[Villan82]

If you were at the FAB how on Earth can you not remember what you've seen?

It looks like this is it. Can't have been much money has been spent on it, no real design has been done. It's just the latest consultation results bodged into the Lerner badge plus a shadow on the yellow lion.

Have to been very concerned about Heck and his decision making.

Agree. But the cancelled new North Stand, for me, is a far, far bigger red flag than this mess of a badge

[Brazilian Villain]

The more I look at it, the more I think it's fine. I could do without the star, but other than that it's alright. I could see it looking really good on certain kit designs, simple ones, like the really stylish one colour kits Nike do. But how is the claret surround going to look on a claret shirt?

You are Turlough O'Carolan and I claim my £5.

[Smirker]

It's shit.

[KRS]

If they wanted the simple monochrome thing, then they may as well have just stuck with the Lerner one from 2015:



Change AVFC to Aston Villa if you like, and job done in about two minutes, instead of two years wasting everybody's time and pissing loads of money and goodwill up the wall.

Exactly. This whole brand and badge redesign has been a total farce from start to finish. It’s beyond pathetic that we could end up with this after all this time and money has been wasted.

[Villan82]

Heck said he waited 6 months to do an interview so he could get a 'feel' for the club.

Journalists should be asking why it only took him 5 minutes to scrap the round badge and how he can 'feel' we don't need a bigger stadium when we have over 41,000 every week.

[PROVERBS1966]

I think it’s brilliant.

[frank black]

I think it’s brilliant.

Are you the chap off the fast show?

[Villan82]

I think it’s brilliant.

Hi Chris. Can you head to the Villa Park thread and answer a few queries?

[N'ZMAV]

Heck off

[pauliewalnuts]

That is a fucking awful dogs dinner

The lion is way too big for a start, not enough space around it.

Honestly, the current round badge is 10 times as nice.

[ChicagoLion]

What do you expect from Heck?

[Demitri_C]

Pros
Lions yellow
Facing right way

Cons
Aston villa needs to be on top
The borders shit

Cant we just go back to the one from the 90s that was best one in my lifetime

[Smirker]

Pros
Lions yellow
Facing right way

Cons
Aston villa needs to be on top
The borders shit

Cant we just go back to the one from the 90s that was best one in my lifetime

I'd be fine with that too.

I'd be fine with anything before it too.

There are too many people who want the pathetic star now. It's killed any chance of us having a decent crest.

[pauliewalnuts]

Have to say, whatever the new crest looks like, Heck needs to get some grown ups to listen to, who could have told him applications to the IPO for trademarks are in the public domain, and there's no chance nobody sees it until he decides to unveil it.

It all just smells a bit amateurish.

I am phenomenally unimpressed with this guy so far. If we roll out Bukta as our shirt manufacturers and some Indonesian gambling site as sponsor in the summer, I won't be surprised.