I think the problem is more that there were some mock-ups, etc but nothing was really planned about how to use the elements from the round badge. To have a proper joined up strategy you need to go into it with that as part of the design and I don't think they did that which is why Heck put it on pause.
Quote from: London Villan on September 27, 2023, 02:13:19 PMI know most people don't care - but there are a few case studies around the Premier League branding this is one: https://www.nomadstudio.com/work/premier-league which shows how a brand aspiring for global recognition should look and behave.That's exactly what I'd expect to see from a proper rebranding, not just a badge but a whole marketing slate of colours, fonts, themes, embellishments, etc. That's what I've been babbling about for a while when I post about how what we did doesn't feel like a complete job and I#m not surprised that someone who has gone through full rebranding processes came in and stopped it as best he could.
I know most people don't care - but there are a few case studies around the Premier League branding this is one: https://www.nomadstudio.com/work/premier-league which shows how a brand aspiring for global recognition should look and behave.
The main reason for them not liking the current ‘new’ one is that it doesn’t work well for digital and as Paul said, the multiple variations thereof. We will get something stylistically like Liverpool or Spurs badges. Or even Arsenal.
Quote from: paul_e on September 27, 2023, 01:34:47 PMI think the problem is more that there were some mock-ups, etc but nothing was really planned about how to use the elements from the round badge. To have a proper joined up strategy you need to go into it with that as part of the design and I don't think they did that which is why Heck put it on pause.That wouldn't have all been shown to us. The club would have seen it as part of the overall design process.And then at the end, the club would have been given pre-agreed "branding instructions" on how to use certain elements to give to people who work on the digital side, the print side, merchandising, etc...Thats how it worked whenever I did branding in the past.And I have also used brand instructions from companies like Nike, adidas, Puma, etc, on how to work with their assets within the piece of design I was working on at the time.
Quote from: pablo_picasso on September 27, 2023, 04:02:56 PMQuote from: paul_e on September 27, 2023, 01:34:47 PMI think the problem is more that there were some mock-ups, etc but nothing was really planned about how to use the elements from the round badge. To have a proper joined up strategy you need to go into it with that as part of the design and I don't think they did that which is why Heck put it on pause.That wouldn't have all been shown to us. The club would have seen it as part of the overall design process.And then at the end, the club would have been given pre-agreed "branding instructions" on how to use certain elements to give to people who work on the digital side, the print side, merchandising, etc...Thats how it worked whenever I did branding in the past.And I have also used brand instructions from companies like Nike, adidas, Puma, etc, on how to work with their assets within the piece of design I was working on at the time.Exactly but if a new marketing guy has come in and pretty much the first thing he did was to stop everything then it suggests that all that stuff either wasn't there or wasn't very good.
More than likely in Hecks subjective opinion, he didn't think it was "very good"...
Quote from: pablo_picasso on September 27, 2023, 06:30:49 PMMore than likely in Hecks subjective opinion, he didn't think it was "very good"...Or he wanted to 'make his mark'.
Be quicker if they just told us which one they want us to pick.
Quote from: cdward on October 02, 2023, 11:44:25 AMBe quicker if they just told us which one they want us to pick.They're not allowed to, this has been repeated many times on this thread.
Quote from: paul_e on October 02, 2023, 11:46:25 AMQuote from: cdward on October 02, 2023, 11:44:25 AMBe quicker if they just told us which one they want us to pick.They're not allowed to, this has been repeated many times on this thread.I think he was being tongue-in-cheek Paul...
"Additionally, the Club has not seen the anticipated commercial impact of the new crest design." Amazing that, seeing as you haven't used it anywhere other than the new shirts. Which are shit.