I can understand why some are upset and feel it’s embarrassing. I can’t gather the energy to give a shit either way. ‘Elvis was a hero to most, but he didn’t mean shit to me. ‘
It faced left long before it was on the shirt in the 50s. It was used on many Villa things including programmes. Here is one from 1950 as an example.
One thing that struck me with the design was that the original remit IIRC was a badge to work across multiple platforms (web, print, ...).I like the new badge design, particularly with star removed and the lion facing left. However, I do wonder if you've got - say - one of those icons on a tab for a web page, how well it translates to that. Suspect not at all.I'd assume Heck's remit covers branding, and that he'll be looking for something that's simple, easy to recognise, and doesn't necessarily need to contain any letters (think Apple/Nike/..) rather than something that appeals to a few million folk from Birmingham and the surrounding area (who I guess care more about which way the lion faces than your average punter from Seoul or Accra)
They're called favicons and the 'new' badge does indeed look really shit when scaled down to one of them. Those along with app icons on mobile and a few other uses where something small and simple is needed are why branding now isn't about a single crest that works everywhere but rather about creating a range of options that are all recognisable as part of the brand.
Quote from: paul_e on June 24, 2023, 10:21:21 AMThey're called favicons and the 'new' badge does indeed look really shit when scaled down to one of them. Those along with app icons on mobile and a few other uses where something small and simple is needed are why branding now isn't about a single crest that works everywhere but rather about creating a range of options that are all recognisable as part of the brand.Liverpool's is quite a good example I think, they've got the main badge, but then the instantly recognisable Liver Bird which they take out of the badge and use on the kits etc.
Quote from: ldavfc4eva on June 23, 2023, 10:25:52 PMAfter seeing all the previous historical badges, why the fuck would you turn the lion around to face the other way? That's what they said in 1956.I don't really mind which way he's facing tbh.
After seeing all the previous historical badges, why the fuck would you turn the lion around to face the other way?
Quote from: algy on June 24, 2023, 09:29:22 AMOne thing that struck me with the design was that the original remit IIRC was a badge to work across multiple platforms (web, print, ...).I like the new badge design, particularly with star removed and the lion facing left. However, I do wonder if you've got - say - one of those icons on a tab for a web page, how well it translates to that. Suspect not at all.I'd assume Heck's remit covers branding, and that he'll be looking for something that's simple, easy to recognise, and doesn't necessarily need to contain any letters (think Apple/Nike/..) rather than something that appeals to a few million folk from Birmingham and the surrounding area (who I guess care more about which way the lion faces than your average punter from Seoul or Accra)They're called favicons and the 'new' badge does indeed look really shit when scaled down to one of them. Those along with app icons on mobile and a few other uses where something small and simple is needed are why branding now isn't about a single crest that works everywhere but rather about creating a range of options that are all recognisable as part of the brand.
Quote from: paul_e on June 24, 2023, 10:21:21 AMQuote from: algy on June 24, 2023, 09:29:22 AMOne thing that struck me with the design was that the original remit IIRC was a badge to work across multiple platforms (web, print, ...).I like the new badge design, particularly with star removed and the lion facing left. However, I do wonder if you've got - say - one of those icons on a tab for a web page, how well it translates to that. Suspect not at all.I'd assume Heck's remit covers branding, and that he'll be looking for something that's simple, easy to recognise, and doesn't necessarily need to contain any letters (think Apple/Nike/..) rather than something that appeals to a few million folk from Birmingham and the surrounding area (who I guess care more about which way the lion faces than your average punter from Seoul or Accra)They're called favicons and the 'new' badge does indeed look really shit when scaled down to one of them. Those along with app icons on mobile and a few other uses where something small and simple is needed are why branding now isn't about a single crest that works everywhere but rather about creating a range of options that are all recognisable as part of the brand.Im wondering if we were talking at cross purposes previously.Are you talking about the breaking up of the crest elements, so we can use it for things like digital, etc? Along with options with text, with the circle, without the circle, etc?Because the lion is taken out of the crest as a standalone piece in the video where it explains the design. Along with other options breaking up the elements to be used as, for another example, on the stadium with lion & text with no circle, which is shown mocked up on the stadium in the video. https://www.avfc.co.uk/crest-vote/ 3:04 on the vid shows the elements broken up & used separately. 3:08 shows it on the stadium.Like I said, there are elements that I would change of the design personally. And I hope they fix the things that irritate me.But when I spoke previously, I was already thinking about the elements being broken up for other uses because I remembered the examples from the video.
That was the point I was making when I was posting about the 76ers, posts you disagreed with! Ever since this conversation started my view has been that Heck doesn't feel like this crest works as part of doing that, which is why we've backed away from it.
I suspect if he likes his simple, recognisable branding, we'll probably end up with something like this over the next year or two. And I say that at someone who really likes the round retro badge, and who hoped it would be ours for a while.
Quote from: Smithy on June 26, 2023, 08:26:34 PMI suspect if he likes his simple, recognisable branding, we'll probably end up with something like this over the next year or two. And I say that at someone who really likes the round retro badge, and who hoped it would be ours for a while.Not blaming you, but that looks absolutely terrible especially with the sponsor's logo in the mix as well.