Quote from: Brazilian Villain on June 22, 2023, 08:15:36 PMQuote from: paul_e on June 22, 2023, 06:14:15 PMWay back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:Simple, and shit.You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.It looks like a bumper sticker for Trump 2024...Absolute dog shit.Why bother asking our opinions, if all they are going to do is retroactively make up some media PR guff to tell us that they don't want what we want, but they are going to ask us again in the future what we want?Just so they can ignore us again & "Becky" from an ad agency agency can tell us we need to change our historic & traditional values, all so they can sell more printed mugs & key-rings?
Quote from: paul_e on June 22, 2023, 06:14:15 PMWay back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:Simple, and shit.You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.
Way back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:
I agree with Paul.The truth is the badge was doomed to failure as soon as they decided to have fan groups leading the design and a fan vote. I would have bet £100 at the start of the process that we would end up with a version of the 82 badge. Ultimately we ended up with a pretty messy mishmash because it was designed by committee. It was voted in because there was no other realistic option.I think the club have done the right thing. If Heck doesn't think this is the best branding to represent us world wide - and he is paid a lot of money to make these decisions - then I'm glad we haven't spent millions rebranding to a pigs ear version of a badge we had for 6 years in our 150 year history.The spin was inevitable and is transparent for those of us close to it. It will probably just wash outside the club to minimise external embarrassment.I know there's many fans who would vote for us to wear our 82 kit and badge in perpetuity. And that's fair enough, it's beautiful, the greatest part of our history and what many grew up with. But I agree with those that think we need to look forwards, not backwards to a 2 year spell 40 years ago. With that said, I would prefer a fierce heraldic lion front and centre of whatever we do. I hope Heck doesn't move us more down the abstract logo route.
Quote from: pablo_picasso on June 23, 2023, 12:05:46 PMQuote from: Brazilian Villain on June 22, 2023, 08:15:36 PMQuote from: paul_e on June 22, 2023, 06:14:15 PMWay back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:Simple, and shit.You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.It looks like a bumper sticker for Trump 2024...Absolute dog shit.Why bother asking our opinions, if all they are going to do is retroactively make up some media PR guff to tell us that they don't want what we want, but they are going to ask us again in the future what we want?Just so they can ignore us again & "Becky" from an ad agency agency can tell us we need to change our historic & traditional values, all so they can sell more printed mugs & key-rings?Because the options they let you choose from weren't good enough, so you were inevitably going to make a shit one and try and make the best of a bad job.It's a bit like having the choice between Boris Johnson and Jeremy Corbyn, either way it's the shit choice, and one that you shouldn't have to make.
Any Heck influenced rebadge will probably be some American rubbish.I'm so disappointed.It'll be six badges in 17 years. This is a fucking joke. I know fans of other clubs already think we change it too much.
Quote from: Drummond on June 23, 2023, 12:09:08 PMQuote from: pablo_picasso on June 23, 2023, 12:05:46 PMQuote from: Brazilian Villain on June 22, 2023, 08:15:36 PMQuote from: paul_e on June 22, 2023, 06:14:15 PMWay back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:Simple, and shit.You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.It looks like a bumper sticker for Trump 2024...Absolute dog shit.Why bother asking our opinions, if all they are going to do is retroactively make up some media PR guff to tell us that they don't want what we want, but they are going to ask us again in the future what we want?Just so they can ignore us again & "Becky" from an ad agency agency can tell us we need to change our historic & traditional values, all so they can sell more printed mugs & key-rings?Because the options they let you choose from weren't good enough, so you were inevitably going to make a shit one and try and make the best of a bad job.It's a bit like having the choice between Boris Johnson and Jeremy Corbyn, either way it's the shit choice, and one that you shouldn't have to make.Then they shouldn't have bothered asking for fans input at all...
How do you make it 6 badges in 17 years?And Becky from the ad agency is a good laugh once you meet her.
Quote from: pablo_picasso on June 23, 2023, 12:16:58 PMQuote from: Drummond on June 23, 2023, 12:09:08 PMQuote from: pablo_picasso on June 23, 2023, 12:05:46 PMQuote from: Brazilian Villain on June 22, 2023, 08:15:36 PMQuote from: paul_e on June 22, 2023, 06:14:15 PMWay back on this thread I wanted a standalone lion because I think it's a more universal option that would work well on shirts, on merch, in print and in digital, the branding trend for years has been moving in this direction, almost every great, and global, brand is based on a very simple logo that can be adapted to fit. That doesn't mean it's all you ever use but rather that everything else follows on from that basic logo.If you look at the 76ers (important given it's where Heck has come from) they are a perfect example of how this works in practice. The logo itself is very simple:Simple, and shit.You're not really setting my mind at ease because so far it appears that we had decided on a new crest, and then Heck has come in and decided to put his 'mark' on the process. Not a good start.It looks like a bumper sticker for Trump 2024...Absolute dog shit.Why bother asking our opinions, if all they are going to do is retroactively make up some media PR guff to tell us that they don't want what we want, but they are going to ask us again in the future what we want?Just so they can ignore us again & "Becky" from an ad agency agency can tell us we need to change our historic & traditional values, all so they can sell more printed mugs & key-rings?Because the options they let you choose from weren't good enough, so you were inevitably going to make a shit one and try and make the best of a bad job.It's a bit like having the choice between Boris Johnson and Jeremy Corbyn, either way it's the shit choice, and one that you shouldn't have to make.Then they shouldn't have bothered asking for fans input at all...They have to consult on 'heritage' changes.
It all seems a bit of a mess.
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Topic: Crest Review (Read 280193 times)
