Crest Review

[Drummond]

My head can not cope with it facing that way and what will make it worse is when you are at a match and there will be people with the new clobber on and the Lion facing one way and then people with the old clobber on and it facing the other. It also goes against all the good branding Marketing principles but that is another argument.

what good branding principles? Our brand on a global scale with the supporters will look to attract isn't exactly top of mind.

Sorry I don't understand

we've won next to nothing in 40 years. The younger supporters around the world only know Aston Villa from what they see on TV. Our lack of success doesn't exactly drive excitement or investment from that group. They are likely to easily opt for Man City, Arsenal, Chelsea, Man U etc. Champions League drives a lot of that too. Some older fans might have an issue with the badge. New ones won't care one bit. They will support the club commercially if we are successful and we've done much winning in a very long time.

Based on listening to people who really know about this stuff, not the usual bullshit and wind merchants that inhabit this space.
They would not have ended up with that crest for a whole lot of reasons to do with
Recognition
Position
History
Engagement
Clarity
Purpose

I could go on but ...........

Yet the professionals we employed to do it feel completely differently, as did we.

[pauliewalnuts]

Design agencies know what they are doing.

It is a fucking difficult job for people to do partly because, as evidenced in this thread, people think "I could do that" (believe me, you couldn't).

What happens when you don't include professionals is the sort of shit we had for years which Lerner drew with MS Paint, which as well as being hideously graphically, also broke most of the basic rules of typography, too.

It's like when people say "yeah, let's just have a 50k seat single level Holte End stretching to the moon" or any one of tens of well meaning but otherwise insane ideas in the redevelopment thread.

People who do that shit for a living will have better, more informed ideas. Same with the badge.

It's up to all of us to decide if we like it or not, but finding outrage in the fact we've paid someone to make us a nice badge is pretty arse-about-face for people who for years and years poured money into a club with pumped millions and millions of pounds into the pockets of the likes of Lescott, Agbonlahor, Richards, Ireland etc etc (add very long list here).

[Risso]

Well you say that paulie, but:

[pauliewalnuts]

Well you say that paulie, but:

Obviously, there are clear exceptions.

[VILLA MOLE]

Well you say that paulie, but:

ooooh that has potential !!

[Risso]

And this.

[FatSam]

I hope we go on to dominate like we did when the lion previously faced that direction.

Well, we’d won two Birmingham Senior Cups out of a possible six.

[wince]

Lion facing left or right i dont mind. At least we dont have a pair of dogs bollocks as our badge! I like the new design, not crazy about the star. Far better than the powder blue lion shield monstrosity we have now.

[VILLA MOLE]

And this.

I do love this,  although they are vicious creatures   

[OCD]

The problem have with the star is that it will mean another re-design when we next win it.

[Bad English]

Are we keeping Randy's badge on the mosaic at the back of the Holte?

[Rudy Can't Fail]

Well you say that paulie, but:

At least you managed to get the lion facing the right way.

[Risso]

“At least”. Cheek.

[Zouch Villa]

And this.

I do love this,  although they are vicious creatures   

This remains my favourite of the many badge design suggestions, and I would certainly buy a top with this on it.

[dave.woodhall]

Option 1 - we wanted to connect with the club's heritage and reinstate the lion that appeared on the first-ever shirt (but hardly ever been used since)
Option 2 - we have a massive retainer to do the work and while all the research shows the fans love the 80s version of the crest we have to do something for the money
Option 3 - we can copyright this version as it's now significantly different to the 80s version

1. It wasn't the first shirt.
2. Yup.
3. It's copyright already, as are every past variation.