Crest Review

[edgysatsuma89]

Not getting the love in for the Tottenham and Forest badges at all. They look tacky to me. Sheffield United is a proper badge.

It's funny, I look at the Sheffield United badge and I think the pirate like blades look shit. Shirts and badges... we went to rival fashion schools.

[AlexAlexCropley]

Couple of sew-on badges I dug out.The blazer one I think is dead smart

[Smirker]

First one looks like an MU one 

[Weedy]

First one looks like an MU one 

It looks like the Everton one on here (which is also similar to Man U):

[Weedy]

My take on the lion's head badge and a version with the current lion:

[Rory]

My take on the lion's head badge and a version with the current lion:

Oooh, I hate that lion's head, sorry Weedy.

[Weedy]

My take on the lion's head badge and a version with the current lion:

edit

Oooh, I hate that lion's head, sorry Weedy.

Me too, but it was a free clipart and didn't have a watermark.
It's just to give an idea of what a Villa crest would look like if the club decide it wanted to copy Leicester Tigers, Gloucester etc.

[Villa in Denmark]

My take on the lion's head badge and a version with the current lion:

Oooh, I hate that lion's head, sorry Weedy.

Far too close to those self entitled wankers from Copenhagen.

[Rory]

My take on the lion's head badge and a version with the current lion:

edit

Oooh, I hate that lion's head, sorry Weedy.

Me too, but it was a free clipart and didn't have a watermark.
It's just to give an idea of what a Villa crest would look like if the club decide it wanted to copy Leicester Tigers, Gloucester etc.

Fair play 🙂

[Londonvilla]

Absolutely love this video. The idea of storytelling was a powerful way of focusing creative juices aimed at producing something fit for purpose, unique that screams Aston Villa. The issue isn't about whether you like the design he came up with it is about the process. If the villa creatives follow the same path I'm sure will have a great logo

[KRS]

The story telling concept is very good but, as you say, the end design not so however a graphic design team should be able to incorporate such design elements to produce a good design with meaning.

[cdbearsfan]

It doesn't take a 26 minute video to say "bring back the round badge, you twats".

[darren woolley]

I really hope we go back to the round badge.

[chrisw1]

Absolutely love this video. The idea of storytelling was a powerful way of focusing creative juices aimed at producing something fit for purpose, unique that screams Aston Villa. The issue isn't about whether you like the design he came up with it is about the process. If the villa creatives follow the same path I'm sure will have a great logo

Nah, this is just bollocks.  This is what happens when you listen to marketeers and not fans.  The idiots who came up with the aborted Leeds monstrocity thought they had a good story to tell, but ultimately it was just marketing speak bullshit.

I don't necessarily subscribe to 'just get the old round badge back'  - the club had a history both before and after that badge. But equally, if you try too hard to be clever you just end up with bullshit, like his design.

They just need to design some nice badges - round, shield, minimalist etc - and then pick one.   

[KRS]

That’s very true Chris. Overthinking it and trying to incorporate historic elements of the club could easily make it overly fussy regardless of the story. A clean modern minimalist design is what I would like to see…subtle nods to the “story” can be included but if they complicate or take away from the design then they should end up in the recycling bin.