FFP

[PaulWinch again]

For those so inclined - if we were to qualify for the Champions League, is there a point where we think we might not be so constrained as we have been?

[Beard82]

I read one of the money people saying if we got it CL this year it woudl end our struggles.   I tried to find it but couldnt (internets not great when you dont know who said what and when).

I think realsitically if we were to get CL this season and next (3 out of 4) and 6 years european football then that would elevate us - along with the other things we are doing. 

[PaulWinch again]

Thanks - yeah it would be nice if stuff could get a bit easier.

[tomd2103]

Consecutive Champions League qualification is critical to entrenching our position - boosts our coffers, obviously, but also starves our rivals.

Hopefully, by qualifying relatively early this year, we should have more momentum with which to achieve that next year.

Doesn't really starve them if that money league is anything to go by.  Tottenham, Chelsea and Manchester United were all not in it last season, yet were comfortably above us in terms of revenue.  Just think how much further ahead they will be if they were in the competition and we're not. 

[Percy McCarthy]

Because we choose to operate at the very limit of the rules, we’ll probably always be at the very limit of the rules. The owners have very little interest in making immediate profit. Whatever revenue they can generate, they’ll spend. If we generate more revenue, we’ll still live at the edge of SCR; we’ll just have more expensive players.

[eamonn]

Is there any talk of a country potentially having 6 teams in the CL?

[Percy McCarthy]

Is there any talk of a country potentially having 6 teams in the CL?

What, like England this year?

[AV82EC]

For anyone vaguely interested in where we’re at with Europa League Income so far.

Starting Fee €4.31m

Performance Fees

AVFC 7 wins 1 loss = 7 x €450k = €3.15m

2nd in Group Stage = 35 shares

Shares @ €75k x 35 = €2.625m
Draws Pot @ €0.11k x35 = €400k (this is an estimate)

Bonus payment for top 8 in league phase = €600k

Qualification for R16 = €1.75m

Value Pillar (these are estimates which I got from a pretty reliable Reddit thread though not confirmed by UEFA)

European Part
ranked 2nd by combination of Domestic TV ranking (3) and 5 year UEFA coefficient ranking (7) which has us with an average of 5 making us 2nd behind Roma and with 35 shares. Each share is worth €217k so

€217k x 35 = €7.595m

Non European Part
Solely on our 10 year UEFA coefficient ranking (17) meaning we only get 20 shares. Each share is worth €80k so

€80k x 20 = €1.6m

Therefore so far we’ve earnt just from the UEFA distribution with no match or commercial income

Starting Fee €4.31m
Performance Fee €8.525m
Value Pillar €9.195m

Total €22.03m

Further payments if we progress

Qualify for Qtr Final €2.5m
Qualify for Semi Final €4.2m
Qualify for Final €7m
Win it €6m

So another €19.7m up for grabs.

[Stu82]

Thanks for the figures, looks very complicated.

With match income it becomes a very good money earner.

[Dante Lavelli]

Four home matches with 40,000 people paying £50 is another £8m, so £30m ish so far.

[Smithy]

Consecutive Champions League qualification is critical to entrenching our position - boosts our coffers, obviously, but also starves our rivals.

Hopefully, by qualifying relatively early this year, we should have more momentum with which to achieve that next year.

Doesn't really starve them if that money league is anything to go by.  Tottenham, Chelsea and Manchester United were all not in it last season, yet were comfortably above us in terms of revenue.  Just think how much further ahead they will be if they were in the competition and we're not. 

But that's because they have had a decade (or more) to build a commercial operation predicated on regular European football and/or on-pitch success.  The year we were relegated, Spurs (the least successful of the so-called 'big 6') were starting a run of THREE consecutive seasons in the Champions League, including a run to the final in 2019.

THAT'S what we're up against. That head-start, which they've all had. 

When we've had a decade of relatively high league finishes, and multiple Champions League campaigns (and hopefully a trophy or two), we too will probably be able to cope financially with the odd season where we don't qualify for Europe. 

But first, we need to build up the commercial operation that can only come from eating at the top table on a regular basis.  This year's figures show we're making serious headway, but we probably need another couple of years of Champions League football for our figures to look close to theirs.

Qualify this season, and our figures next year will again be good - probably better than our first foray in the CL, due to an improved European coefficient.

It's horrible, but these clubs have built a moat based on the sort of long-term on-field success that we simply haven't had since the nineties.  We've had chances along the way to take that step, and never made it.  In the Little/Gregory era under Gregory, our repeated top 6 finishes under MON - but each time we've fallen away due to lack of investment to sustain that challenge. But now, for the first time, it feels like we're being managed by a group that will do whatever they possibly can to take that next step.

[AV82EC]

Thanks for the figures, looks very complicated.

With match income it becomes a very good money earner.

Ha! UEFA have to make it as difficult as possible as usual.

[Dante Lavelli]

The biggest tool to bridge the gap is Emery.  If he left I cannot see up maintaining our trajectory. 

[paul_e]

Four home matches with 40,000 people paying £50 is another £8m, so £30m ish so far.

+ food and drink
+ extra merch sales
+ any sponsor related bonuses

[Percy McCarthy]

Great work AV82EC, much appreciated.