The best way to shut up even the most obscure TV/radio/internet skeptic about who and what we are is to do it on the pitch year after year. Win things. And even then the focus goes from not knowing who we are to, why aren’t we winning more or enough. Criticism and controversy sells even if it comes out of the mouths of nobody we should be giving a fuck about. The more we win the more everyone will know about us. We just haven’t done enough of that for a long time.