New technical kit partnership announced - LUKE 1977 & Fanatics

[passport1]

Great. Zzzzzzzz

[Axl Rose]

http://fanaticsinc.com/

Some information about Fanatics.

https://www.fanatics.com/international-clubs/aston-villa/o-20988088+t-31874259+z-953-1810724294

Still selling last season's away shirt. For $70!

[kippaxvilla2]

What's that in English?

Luke has announced that Luke is designing the kit and a company called Fanatics will produce and merchandise it?

Is that what "tripartite technical kit partnership" means?

I believe so.  In ludicrously hyperbolic corporate speak.

[Chico Hamilton III]

ludicrously hyperbolic corporate speak.

we've got form for corporate bullshit

https://www.avfc.co.uk/News/2012/02/06/villa-become-flagship-uk-club-in-record-breaking-deal-with-macron

[wozwebs]

Luke logo will be on shirt, press release says so. Fanatics are the ones manufacturing it.

[Drummond]

Who have they made kits for before? They've partnered with loads of clubs to manage the retail side but I don't think I've ever seen anything they've manufactured.

Have a read of this article...

https://www.sportbusiness.com/sportbusiness-international/kit-parts-fanatics-shakes-sports-merchandising-market

[QuintonVilla]

Who?

[paul_e]

Who have they made kits for before? They've partnered with loads of clubs to manage the retail side but I don't think I've ever seen anything they've manufactured.

Have a read of this article...

https://www.sportbusiness.com/sportbusiness-international/kit-parts-fanatics-shakes-sports-merchandising-market

Interesting, thanks.


I can't imagine the quality won't be good though because Luke 1977 wouldn't want to put their name to something shoddy, especially given the owner/designer is a villa fan.

[darren woolley]

I must admit I have never heard of him hope he makes good kits.

[cdbearsfan]

I must admit I have never heard of him hope he makes good kits.

+1.

[Legion]

Campaign for Plain English to translate the pretentious marketing spiel please.

[AsTallAsLions]

Will reserve all judgement until I see a finished kit (or preferably all of them).

I've no great allegiance to any particular sports manufacturer but at least you know what you're getting with the tried and tested lot (generally something that's not quite Claret, with varying quality of material). That's no reason not to experiment, but I'd worry we'll end up with some sort of ultra chic abomination and be a bit of a laughing stock in whatever league we end up in.

EDIT: That said, so long as the football's good, who gives a toss? Kits come and go almost as fast as managers these days!

[villalion]

I know him. His  name is Luke Roper and he is from Walsall Wood.
He certainly wouldn't turn out any old crap and he is villa through and through.

[Chris Jameson]

Aston Villa’s Chief Commercial Officer, Luke Organ said, “Aston Villa Football Club is proud to pioneer an exciting new tripartite technical kit partnership.

Clearly a spoof.

[Richard E]

Campaign for Plain English to translate the pretentious marketing spiel please.

We've signed Messi on a pre-contract for next season and Champion's League football is guaranteed for the year after. I think that is what it says, anyway.