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Author Topic: New technical kit partnership announced - LUKE 1977 & Fanatics  (Read 166659 times)

Offline UK Redsox

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #30 on: April 23, 2018, 12:56:50 PM »
https://www.avfc.co.uk/News/2018/04/23/aston-villa-new-technical-kit-partnership-announced

Quote

LUKE 1977 is a contemporary menswear fashion label with Birmingham engrained in its DNA


Uh-oh, one for Private Eye

Offline Des Little

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #31 on: April 23, 2018, 12:56:59 PM »
When you've had Macron, absolutely anything is an improvement.

Offline Dominic22

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #32 on: April 23, 2018, 01:06:49 PM »
Seems a really good idea and as a really big plus, I have just done a quick google search and as far as I can see Luke and Michael Rubin (fanatics owner) don't seem to go big game hunting in there spare time.


Offline Legion

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #33 on: April 23, 2018, 01:12:54 PM »
Campaign for Plain English to translate the pretentious marketing spiel please.

We've signed Messi on a pre-contract for next season and Champion's League football is guaranteed for the year after. I think that is what it says, anyway.

Sorted.

Offline hipkiss92

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #34 on: April 23, 2018, 01:23:48 PM »
Quote
As both retail partner and kit manufacturer, Fanatics will operate a full vertical-manufacturing model, meaning the new kit, bearing the LUKE 1977 brand logo, will be managed by a single company from production to point-of-sale. This means fan merchandise enjoys faster speed-to-market in an increasingly on-demand world.

So presumably the savings in 3rd party costs will be passed to the fans?

Offline PeterWithe

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #35 on: April 23, 2018, 01:30:51 PM »
I reckon a record score in Bullshit Bingo for that press release.

Offline VinnieChase84

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #36 on: April 23, 2018, 01:31:19 PM »
Away kit is white by all accounts and home a V neck

Offline Zouch Villa

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #37 on: April 23, 2018, 01:33:04 PM »
Nice to see the Villa doing something a little different to other clubs, cutting the big labels out of the process, as it always felt that we got a fairly poor service from them in the past.

From a personal level, I'm reading this as "move along fella, you're too old and fat to wear a replica sports shirt".

Offline kieron

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #38 on: April 23, 2018, 01:34:02 PM »
Let's hope we're not just a tad naive about the fact he's a Villa fan.

He's a bloke and he designs stuff. People will still love it or hate it; who he supports isn't really relevant.

Offline Edvard Remberg

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #39 on: April 23, 2018, 01:36:51 PM »
I think the speed-to-market has a lot to say - e.g. when we get to the FA Cup final next season, we will be able to supply all our new supporters with merchandise, and without committing in May/June how many to stock for x-mas sales.

 

Offline SO Villa

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #40 on: April 23, 2018, 01:39:10 PM »
Is this Luke character the new Ciro Citterio?

Offline AsTallAsLions

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #41 on: April 23, 2018, 02:08:15 PM »
Let's hope we're not just a tad naive about the fact he's a Villa fan.

He's a bloke and he designs stuff. People will still love it or hate it; who he supports isn't really relevant.

Pretty much this.

Offline Des Little

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #42 on: April 23, 2018, 02:09:58 PM »
Is this Luke character the new Ciro Citterio?

No, he's Walsall's Gianni Versace.  Wait til you see the away kit

Offline paul_e

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #43 on: April 23, 2018, 02:30:46 PM »
Let's hope we're not just a tad naive about the fact he's a Villa fan.

He's a bloke and he designs stuff. People will still love it or hate it; who he supports isn't really relevant.

Pretty much this.

Not really, if you asked most people on here, or any other fan site, what a villa kit should look like you'd get fairly similar answers:

proper claret body (not some pinky purple)
blue sleeves
white shorts
and a disagreement over the socks (blue for me)

Given he's a fan he'll know those 'rules'.  That doesn't mean he'll feel obliged to follow them but if he chooses not to it it won't be through ignorance, that's the real difference.

Offline Tuscans

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Re: New technical kit partnership announced - LUKE 1977 & Fanatics
« Reply #44 on: April 23, 2018, 02:30:46 PM »
Never heard of either. I thought Fanatics was just the US equivalent of JDsports.

 


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